Shekaru da yawa, ƙungiyar Alexandrea Browman tana da zaɓi biyu idan ta zo ga amsa tambayoyin abokin ciniki da saƙonni akan kafofin watsa labarun: shiga tare da takaddun abokin ciniki (haɗarin tsaro), ko kewaya Meta Business Suite (cinyewar lokaci da clunky) .Ba kuma mai girma ba. Kuma gudanarwar al'umma ba abu ne mai kyau ba ga hukumar kantinta, Sapphire Social - ƙwarewarsu ce. Don haka lokacin da ta sami kayan aiki wanda ya warware shi, ba abin damuwa ba ne." Tare da Buffer, duk a wuri ɗaya ne kawai, "in ji ta. "Yana da sauƙi." Alexander ya yi aiki a cikin kafofin watsa labarun fiye da shekaru goma. A cikin shekaru uku da suka gabata, tana gudanar da Sapphire Social, wata hukuma da ke Oregon.Tana sarrafa kusan tashoshi 30 ga abokan cinikinta a duk faɗin Facebook, Instagram, LinkedIn, YouTube, da TikTok, tare da ƙaramin ƙungiyar masu zanen kaya, manajojin al'umma, da mataimakiyar tsara jadawalin. Lokacin da kuke aiki a sikelin ta, zaɓin kayan aiki suna tsara riba da sassaucin kasuwancin gaba ɗaya. Abokin ciniki Hoto: Sapphire SocialIndustry: Kamfanin kafofin watsa labarun Wuri: Oregon, USAChannels ya sarrafa: ~ 30Platforms: Facebook, Instagram, LinkedIn, TikTok, YouTubeTeam: Masu zanen kaya, manajojin al'umma, jadawali fasalulluka na Scheduling. 600% hauhawar farashin ba ta nemi Alexandrea ta shafe shekaru biyu akan wani kayan aiki ba kafin ta canza zuwa Buffer. Ba ta fita da zabi ba - dandamali ya yanke mata shawara. "Sun sami hauhawar farashin hauka wanda bai da ma'ana ga kasuwancina," in ji ta. "Zan iya samun kunshin tare da asusun 12 da aka haɗa ko 60. Babu wani tsaka-tsaki, kuma ina tsakanin." Lokacin da mai ba da ita ta baya ya sake fasalin farashinsa, yana ambaton siffofin AI Alexandrea ba ya buƙata, farashinta ya tashi sama da 600%. Aka bar ta ta za6i tsakanin wani matakin da ya yi kankanta da nauyin abokin aikinta da kuma wanda ya fi ta bukata. Babu ma'ana. Ƙwararrun tallafin abokin ciniki bai taimaka ba. Lokacin da canjin farashin ya zo, dangantakar ta riga ta yi rauni sosai cewa sauyawa ya ji sauƙi. Dalilin da ya sa ta ɗauki BufferShawarar ta fito ne daga wurare biyu a lokaci ɗaya: abokin ciniki wanda ya riga ya yi amfani da Buffer, da kuma al'ummomin kafofin watsa labarun Alexandrea na cikin layi, inda Buffer ya ci gaba da zuwa. "Ya zuwa yanzu, yana da kyau." Amma abin da ya sayar da ita shine samfurin farashin. Matsakaicin cajin kowane tashoshi, wanda ke nufin Alexandrea kawai tana biyan abin da take amfani da shi sosai. Lokacin da kwangilar abokin ciniki ya ƙare, ta cire tashoshin su. Idan ta hau wani sabo, sai ta ƙara su. Lissafin yana nuna ainihin kasuwancinta a kowane lokaci. "Shi ya sa na tafi tare da ku mutane, adadin tashoshi," in ji ta. "Yana ba ni damar zama mai sauƙi kuma in adana kuɗi idan abokin ciniki ya tafi. Ba a kulle su ba har abada, kuma ba na so in ci gaba da biyan kuɗin tashar su a Buffer lokacin da ba su da kwangila. "Ta gudanar da lambobi: ko da tare da tashoshi 60 da aka haɗa, Buffer zai kashe ta kusan $ 250 a wata - kasa da abin da ta biya a baya, kuma ba tare da wani canji na lokaci ba. wanda aka nuna a cikin yankuna biyu: lokaci da kula da inganci.A gefen lokaci, samun damar aikawa zuwa tashoshi da yawa a lokaci ɗaya ya ceci Sapphire Social kusan sa'a guda a kowane mako kowane abokin ciniki. A cikin cikakken jerin sunayen abokan ciniki, wannan yana ƙaruwa da sauri. Ƙungiyarta tana tsarawa da tsara abubuwan da ke ciki, kuma Alexandrea ta sake duba shi kafin ya fita. "A da, ya fi sauƙi don yin kuskure. Kowa ɗan adam ne. Kuna iya aikawa zuwa asusun da ba daidai ba ko aika sau biyu. Yanzu Buffer ya ba ni damar amincewa da sakon kafin ya fita, tabbatar da cewa akwai wannan karin kariya. "Gudanar da al'umma, hannunka." Amma canjin tafiyar da al'umma ya wuce maganganun zamantakewa kawai.Tare da Buffer's Community, ƙungiyar Alexandrea kuma za ta iya ba da amsa ga sake dubawa na Google - wani abu da a baya yana nufin wani dandamali don juggle." "Ba dole ba ne mu canza tsakanin akwatin saƙon saƙon shiga da sharhi." Ga wata hukuma inda gudanar da al'umma shine babban sabis, samun duk abin da ke tsakiya a cikin kayan aiki guda ɗaya ya sa ya fi sauƙi don isar da shi - kuma mafi kyau ga abokan cinikinta. Gudanar da al'umma shine babban sabis na Alexandrea yana ba wa abokan cinikinta, kuma kasancewa a tsakiya a cikin Buffer ya sa dukan abu ya fi sauƙi don isar da mafi kyau ga abokan cinikinta. Abin da ta "Idan mai kula da al'umma yana son kayan aiki mai kyau da sauran masu mallakar al'umma. Gudanarwa, da gudanar da ƙungiya ba tare da ciwon kai na yau da kullun ba, Buffer shine." Abin da take fatan Buffer ba zai canza ba ke nan. "Ba zan ƙi samun tsarin tsara kafofin watsa labarun inda kuke tilasta ni in kasance cikin wani matakin ba. Don Allah kar ku yi haka." An lura, Alexandrea!Ƙarin albarkatu don hukumomi20+ Manyan Shafukan Sadarwar Sadarwa da Platform don Haɓaka Alamar ku a cikin 202614 AI Tools for Social Media Content Created: My Workflow GuideThe 11 Best Social Media Management Tools in 2026 - Gwada + Gwaji

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