Mfe pii no, na Alexandrea Browman kuw no wɔ akwan abien a wobetumi afa so bere a ɛba sɛ wobebua afɛfo nsɛm ne nkrasɛm wɔ sohyial media so no: fa afɛfo no adansedi nkrataa kɔ mu (ahobammɔ ho asiane), anaasɛ fa Meta Business Suite mu (ɛgye bere na ɛyɛ mmerɛw).Na emu biara nyɛ kɛse. Na mpɔtam hɔ sohwɛ nyɛ ade a ɛyɛ fɛ a ɛsɛ sɛ wonya ma ne boutique adwumakuw, Sapphire Social — ɛyɛ wɔn adwuma titiriw. Enti bere a onyaa adwinnade bi a edii ho dwuma no, na ɛyɛ no-brainer." Wɔ Buffer fam no, ne nyinaa wɔ beae biako pɛ," ɔka. "Ɛyɛ mmerɛw yiye."Alexandrea ayɛ adwuma wɔ social media so bɛboro mfe du ni. Mfeɛ mmiɛnsa a atwam no, wayɛ Sapphire Social, adwumakuo bi a ɛwɔ Oregon.Ɔhwɛ akwan bɛyɛ 30 so ma n’afɛfoɔ wɔ Facebook, Instagram, LinkedIn, YouTube, ne TikTok nyinaa, ne kuw ketewa bi a wɔyɛ adwumfo, mpɔtam hɔ adwumayɛfoɔ, ne nhyehyɛeɛ boafoɔ. Sɛ woreyɛ adwuma wɔ ne nsenia so a, adwinnade a wɔpaw no kyerɛ mfaso ne nsakrae a ɛwɔ adwuma no nyinaa mu.Adetɔfo Mfonini: Sapphire SocialIndustry: Social media agencyBeae: Oregon, USAChannels managed: ~30Platforms: Facebook, Instagram, LinkedIn, TikTok, YouTubeTeam: Designers, mpɔtam hɔ mpanyimfo, nhyehyɛe boafoKey Buffer features: Scheduling, Approvals, EngagementA 600% price hike she didn’t ask forAlexandrea dii mfeɛ mmienu wɔ adwinnadeɛ foforɔ so ansa na ɔredan akɔ Buffer so. Ɔankɔ denam paw so — platform no sii gyinae no maa no."Wɔwɔ kraman bo a ɛkɔ soro a ntease biara nni mu mma m'adwuma," ɔka. "Metumi anya package a 12 connected accounts anaa 60. Na in-between biara nni hɔ, na mewɔ ntam."Bere a ne kan provider san hyehyɛɛ ne bo, a ɔfaa AI features Alexandrea nhia, ne ka huruw bɛboro 600%. Wogyaw no sɛ ɔnpaw tier a ɛyɛ ketewaa dodo ma n’afɛfo adesoa ne nea ɛboro nea ohia koraa. Neither made sense.Ne customer support osuahu nso ammoa. Bere a nsakrae a ɛbaa nneɛma bo mu no bae no, na abusuabɔ no ayɛ basaa dedaw araa ma nsakrae no tee nka sɛ ɛyɛ mmerɛw.Nea enti a ɔpaw BufferKamfoo no fi mmeae abien prɛko pɛ: akraman bi a na ɔde Buffer redi dwuma dedaw, ne sohyial media adwumayɛbea mpɔtam hɔfo Alexandrea yɛ intanɛt so fã, faako a Buffer kɔɔ so bae."Mekɔɔ so na na ɛte sɛ, okay, eyi te sɛ nea tumi wom a minni adesua kwan kɛse bi," ɔka. "So far, it's been great."Nanso nea ɛtɔn no ankasa ne pricing model no. Buffer charges per channel, a ɛkyerɛ sɛ Alexandrea tua nea ɔde redi dwuma denneennen nkutoo ho ka. Sɛ client bi contract ba awiei a, oyi wɔn channels no fi hɔ. Sɛ ɔde obi foforo kɔ hyɛn no mu a, ɔde ka ho. Bill no da n'adwuma ankasa adi wɔ bere biara mu."Ɛno nti na me ne mo kɔe, per-channel sika no," ɔka. "Ɛma me kwan ma metumi yɛ nsakrae na mekora sika so sɛ akraman bi kɔ a. Wɔnto wɔn mu da daa, na mempɛ sɛ mɛkɔ so atua wɔn channel no ho ka wɔ Buffer bere a wonni apam mu bio."She ran the numbers: even with 60 channels connected, Buffer would cost her around $250 a month — less than what she was paying before, and with none of the rigidity.Where the time savings actually show upEfi bere a nsakrae no, mfaso no ada adi wɔ mmeae abien: bere ne quality control.Wɔ bere fã no, sɛ wotumi de post to channels pii so prɛko pɛ a, ama Sapphire Social agye bɛyɛ dɔnhwerew biako dapɛn biara wɔ client biara mu. Across a full client roster, that adds up fast."Manually posting to Meta, LinkedIn, TikTok, YouTube, ne afoforo betumi agye bere a wohia kɛse bere a wubetumi mmom de post to platforms a wuhia nyinaa denam button bi a wobɛbɔ so," Alexandrea ka.Wɔ quality control fã no, Buffer's approval workflow ama Alexandrea an extra layer of protection ansa na biribiara akɔ live. Ne kuw no kyerɛw nsɛm na wɔyɛ nhyehyɛe, na Alexandrea hwɛ mu ansa na apue."Kan no, na ɛnyɛ den sɛ wobedi mfomso. Obiara yɛ onipa. Wubetumi de akɔ akontaabu a ɛnteɛ so anaasɛ wode bɛto gua mprenu. Afei Buffer ma me kwan ma mepene post no so ansa na akɔ, na mehwɛ sɛ saa ahobammɔ a ɛboro so no wɔ hɔ."The feature that changed everythingAsk Alexandrea what's made the biggest difference, and she doesn't twentwɛn wo nan ase. "Community management, hands down."Nanso mpɔtam hɔ dwumadie nsakraeɛ no kɔ akyiri sen asetena mu nsɛm a wɔka kɛkɛ.Buffer's Community no, Alexandrea kuw no nso betumi abua Google nsusuwii ahorow — biribi a kan no na ɛkyerɛ sɛ ɔkwan foforo a yɛbɛfa so ayɛ juggle."Ɛnyɛ sɛ yebetumi abua nkurɔfo wɔ social nko, na mmom seesei yebetumi abua nsusuwii ahorow wɔ Google so, a ayɛ nwonwa," ɔka. "Ɛnsɛ sɛ yɛdannan inbox ne nsɛm a wɔka no ntam."Wɔ adwumakuw bi a mpɔtam hɔ sohwɛ yɛ ɔsom titiriw no fam no, biribiara a wɔde ahyɛ adwinnade biako mu no ama ayɛ mmerɛw sɛ wɔde bɛma — na eye ama n'afɛfo.Mpɔtam hɔ sohwɛ yɛ adwuma titiriw a Alexandrea de ma n'afɛfo, na sɛ yɛde ahyɛ Buffer mu no ama ade mũ no nyinaa ayɛ mmerɛw sɛ wɔde bɛma na eye ama n'afɛfo.What she'd tell other agency owners"Sɛ wopɛ adwinnade a di nhyehyɛe, quality control, mpɔtam hɔ nhyehyɛe, ne kuw sohwɛ ho dwuma a tiyɛ a ɛtaa yɛ no, Buffer is it."Na kateeyɛ a piaa no fii ne adwinnade a etwa to no ho? Ɛno ne adeɛ a ɔwɔ anidasoɔ sɛ Buffer rensesa da."Mɛtan sɛ menya social media scheduler a worehyɛ me sɛ mɛtena tier pɔtee bi mu. Mesrɛ wo, nnyɛ saa." Hyɛ no nsow, Alexandrea!Nneɛma pii ma nnwumakuw20+ Top Social Media Sites and Platforms to Grow Your Brand in 202614 AI Nnwinnade a Wɔde Yɛ Social Media Nsɛm a Ɛwɔ Mu: M’Adwumayɛ AkwankyerɛSohyial Media Nnwinnade 11 a Ɛyɛ Paara wɔ 2026 mu — Wɔasɔ ahwɛ + Wɔasɔ ahwɛ

You May Also Like

Enjoyed This Article?

Get weekly tips on growing your audience and monetizing your content — straight to your inbox.

No spam. Join 138,000+ creators. Unsubscribe anytime.

Create Your Free Bio Page

Join 138,000+ creators on Seemless.

Get Started Free