Shopify CFO: I-Agenttic Commerce 'Kusese 'Kakhulu, Kusengaphambili Kakhulu'
Isikhulu Esiphezulu Sezezimali sakwaShopify, uJeff Hoffmeister, sisanda kunikeza ukuhlolwa okusobala kwesimo samanje sezentengiselwano. Uthe inkampani yesoftware ye-e-commerce ayikakuboni ukuthengiselana okuningi okuqedwe ngamathuluzi okuthenga e-AI. Lokhu kuyaphawuleka njengoba abathengi bekhula besebenzisa ama-chatbots ukubheka izincomo zomkhiqizo. Ukuphawula kukaHoffmeister kugqamisa ukuthi ukuhwebelana kweqiniso kwe-agent kusalokhu kusencane.
"Njengoba ucabanga ngohwebo lwangempela lwe-agency nokuthi luzovela kanjani, kusesekuseni kakhulu," kuphawula uHoffmeister. Lokhu kuqonda kubalulekile kumabhrendi nabathuthukisi abazulazula ku-AI landscape. Ukuqonda lesi sigaba sokuqala kusiza ukusetha okulindelwe okungokoqobo kokuqaliswa kanye ne-ROI.
Ukuqonda I-Agentic Commerce: Ngaphezu Kwezingxoxo nje
Izentengiselwano ze-Agent zimelela ushintsho olukhulu ekuthengeni ku-inthanethi. Idlula kuma-chatbots alula aphendula ama-FAQ. Izentengiselwano zangempela ze-agent zibandakanya amasistimu e-AI akwazi ukwenza izinqumo ezizimele egameni lomthengi.
Lawa ma-ejenti e-AI angacwaninga imikhiqizo, aqhathanise amanani, futhi aqedele ukuthenga ngaphandle kokufaka umuntu njalo. Basebenza njengabasizi bezitolo zomuntu siqu. Umgomo uwukuzizwisa kokuthenga okungenazihibe, okuzenzakalelayo.
Njengamanje, ukuqaliswa okuningi akusajwayelekile. Imikhiqizo eminingi ihlanganise i-AI yengxoxo eyisisekelo yesevisi yamakhasimende. Kodwa-ke, lawa mathuluzi avame ukuntula ubunkimbinkimbi bekhono eligcwele lokuhweba. Ukuqaphela kukaHoffmeister kugcizelela leli gebe phakathi kokusetshenziswa kwamanje namandla esikhathi esizayo.
Ukuma Kwezwe Kwamanje: Ukusetshenziswa kwe-AI vs. I-AI Transactions
Abathengi empeleni bazibandakanya ne-AI kaningi. Basebenzisa amathuluzi ukuze bafune izincomo futhi bathole izimpendulo ezisheshayo. Isibonelo, izingosi eziningi ze-e-commerce manje zisebenzisa ukusesha okunamandla e-AI kanye nemisebenzi yokuxoxa.
Naphezu kwalokhu kusebenzisana okukhuphukile, amazinga okuguqulwa ngalezi ziteshi aphansi. I-AI ingaqondisa umsebenzisi ekhasini lomkhiqizo kodwa ayivamisile ukuvala ukuthengisa ngokuzenzakalelayo. Lona umehluko obalulekile uHoffmeister ogqanyiswe. Uhambo olusuka ekuphequluleni luye ekuthengeni lusancike kakhulu kumaphuzu ezinqumo zomuntu.
Amabhrendi atshala imali kulobu buchwepheshe ukuze athuthukise ulwazi lwamakhasimende. Nokho, imbuyiselo yokutshalwa kwezimali ngokwemibandela yokuthengiswa okuqondile okukhiqizwa yi-AI incane. Ubuchwepheshe ngokuyinhloko buyithuluzi lokusekela esikhundleni sesiteshi sokuthengisa esiyinhloko kulesi sigaba.
Ukuhlanganyela Okukhulisiwe: Abathengi basebenzisa i-AI ukuthola umkhiqizo kanye nemibuzo. Ukuguqulwa Okuphansi: Ukuthenga okumbalwa kuqedwa ngokuphelele ngokusebenzisana kwe-AI. Iqhaza Lokusekela: I-AI isebenza njengomsizi, hhayi umenzi wezinqumo.
Kungani Ukuhweba Nge-Agent Kuthatha Isikhathi Ukuvuthwa
Kunezici ezimbalwa ezinomthelela ekwamukelweni kancane kohwebo olugcwele lwe-agency. Ubunkimbinkimbi bezobuchwepheshe buyisithiyo esiyinhloko. Ukudala i-AI engakwazi ukuqonda ngokuthembekile okuthandwayo komuntu okuguquguqukayo kuyinselele emangalisayo.
Ukwethenjwa kwabathengi kungenye isithiyo esibalulekile. Abathengi bangase bakhululeke ukuthola iziphakamiso ezivela ku-AI. Nokho, ukunikeza isinqumo sokugcina sokuthenga kudinga izinga eliphezulu lokuthembela ekunembeni nasekungenzeleli kwesistimu. Ukwakha lokhu kuthembana kuthatha isikhathi nemiphumela efakazelwe.
Ukuhlanganiswa nengqalasizinda ekhona ye-e-commerce nakho kuyinkimbinkimbi. Abenzeli be-AI badinga ukufinyelela enanini elikhulu ledatha, okuhlanganisa nempahla, amanani, nomlando wekhasimende. Ukuqinisekisa ukuhlanganiswa okungenamthungo, okuvikelekile ngaphandle kokuphazamisa ukusebenza kwamanje kuwumsebenzi omkhulu wamapulatifomu afana noShopify.
Inselelo Yedatha Yamathuluzi Okuthenga e-AI
I-AI esebenzayo idinga idatha yekhwalithi ephezulu, ehlelekile. Ukuze ukuhweba kwe-agent kusebenze, i-AI kufanele icubungule ulwazi lomkhiqizo, okuthandwa ngamakhasimende, kanye nokutholakala kwesikhathi sangempela. Idatha engaguquki noma engaphelele ingaholela ezincomweni ezingezinhle kanye nokwehluleka kokwenziwe.
Abathengisi abaningi basasebenza ekwenzeni amadijithi nokuhlela amakhathalogi emikhiqizo yabo. Kuze kube yilapho amasistimu edatha eqinile, amandla e-AI azonqunyelwa. Lo msebenzi oyisisekelo ubalulekile ngaphambi kokuba ukuthenga okuzimele kwande.
Ngaphezu kwalokho, amamodeli e-AI adinga ukuqeqeshwa okuqhubekayo nokucwengwa. Bafunda ekusebenzelaneni kwabasebenzisi kanye nemiphumela. Kulesi sigaba sokuqala, ivolumu yemisebenzi eyimpumelelo eholwa yi-AI iphansi kakhulu ukuthi ingathuthukisa ngokushesha amasistimu. Lokhu kudala umjikelezo obambezela intuthuko.
Amandla Ekusasa Lokuhweba Kwe-Agentic
Naphezu kwezinselelo zamanje, amandla okuhweba ngama-ejensi makhulu. Njengoba ubuchwepheshe buthuthuka, singalindela ukuthi i-AI ithathe imisebenzi enzima kakhulu. Ama-agent azayo angaphatha lonke uhlu lokuthenga nomaukuthenga okuphindayo ngokuzenzakalela.
Lokhu kungase kuguqule ukusebenziseka kalula kubathengi. Cabanga nge-AI egcina isitokwe kabusha sezinto ezibalulekile zendlu yakho ngaphambi kokuthi uqaphele ukuthi uyancipha. Kungase futhi kwenziwe kube ngokwakho ukuthenga ngezinga elingakaze libonwe, ihlanganise ukukhetha okuthandwa nguwe kanye nesabelomali.
Emabhizinisini, izinzuzo ezisebenza kahle zingabaluleka. Ukuthenga okuzenzakalelayo okujwayelekile kukhulula amakhasimende ukuthi agxile ekuthengeni okucatshangelwa kakhudlwana. Iphinde ivule izindlela ezintsha zokwethembeka nokugcinwa kwamakhasimende. Amabhrendi angochwepheshe kwezohwebo kusenesikhathi angathola umkhawulo wokuncintisana.
Sesivele sibona ukusetshenziswa kobuciko kwe-AI kwezinye izindawo zempilo yedijithali. Isibonelo, ukusakaza kwe-YouTube ka-Pixar Hoppers kuyinto ejabulisa kakhulu ozoyibona namuhla kukhombisa ukuthi i-AI nokugqwayiza kungadala kanjani okuqukethwe okuhehayo. Ngokufanayo, i-AI kwezentengiselwano izoholela ekuhlangenwe nakho kokuthenga okucwilisiwe nokunembile.
Ukulungiselela Ibhizinisi Lakho Ikusasa Le-Agentic
Amabhizinisi akufanele alinde ukuhweba kwe-agent ukuthi kukhule ngaphambi kokulungiselela. Manje yisikhathi sokutshala imali ekuhlanzekeni kwedatha kanye nezinkundla zedatha yekhasimende. Idatha ehlanzekile, efinyelelekayo inguphethiloli we-AI esebenzayo.
Qala ukuhlola ngamathuluzi e-AI atholakalayo namuhla. Sebenzisa ama-chatbots ensizakalo yamakhasimende futhi usebenzise izibalo ze-AI ukuze uthole imininingwane. Lezi zinyathelo zakha ubuchwepheshe bangaphakathi futhi zilungiselela ingqalasizinda yezinhlelo zokusebenza ezithuthuke kakhulu kamuva.
Gxila ekwakheni ukwethenjwa kwamakhasimende. Yiba obala mayelana nendlela osebenzisa ngayo idatha ne-AI. Okuhlangenwe nakho okuhle ngamathuluzi e-AI alula kuzokwenza amakhasimende amukele kakhudlwana izici ze-ejenti esikhathini esizayo. Lesi sisekelo sibalulekile ukuze samukelwe ekugcineni.
Hlola Idatha Yakho: Qinisekisa ukuthi ulwazi lomkhiqizo nedatha yekhasimende inembile futhi yakhiwe. I-Pilot AI Tools: Sebenzisa imisebenzi eyisisekelo ye-AI ukuze ufunde futhi uzivumelanise nezimo. Yakha Ukuthembana: Xhumana ngokucacile namakhasimende mayelana nokusebenzisa kwakho ubuchwepheshe.
Isiphetho: Uhambo Lusanda kuqala
Shopify CFO Jeff Hoffmeister uqinisile: ezentengiselwano ze-agency zisezigabeni zakho zokuqala. Ngenkathi i-AI ishintsha indlela abathengi abathola ngayo imikhiqizo, ayikasishintshi isinqumo sokugcina sokuthenga. Uhambo oluya ezitolo ezizimele luwumjaho webanga elide, hhayi owokugijima.
Okubalulekile okuthathwe ochwepheshe be-e-commerce ukuhlala unolwazi futhi uzilungiselele. Ukwakheka kwezwe kuzothuthuka ngokushesha njengoba ubuchwepheshe buthuthuka. Ngokubeka isisekelo manje, amabhizinisi angakwazi ukuzibeka esimweni sokuthola inzuzo kwezentengiselwano lapho efinyelela ekuvuthweni.
Ulungele ukuhlola ukuthi i-AI ingalithuthukisa kanjani isu lakho le-e-commerce namuhla? Ithimba lakwa-Seemless lisebenza ngokukhethekile ekusebenziseni izixazululo ze-AI eziqhuba ukukhula. Xhumana no-Seemless ukuze uthole ukubonisana futhi uqale ukwakha isisekelo sakho sekusasa lezohwebo. Ukuze uthole imininingwane eyengeziwe mayelana namathrendi edijithali aqanjiwe, hlola i-athikili yethu emayelana nendlela u-Pixar asebenzisa ngayo ukusakaza ku-YouTube.
