Shopify CFO: Agenttic Commerce Akadali 'Kwambiri, Moyambirira Kwambiri'
Shopify Chief Financial Officer Jeff Hoffmeister posachedwapa adapereka kuwunika kotsimikizika pazamalonda aposachedwa. Ananenanso kuti kampani ya e-commerce software sikuwonabe zambiri zomwe zimamalizidwa ndi zida zogulira za AI. Izi ndizodziwikiratu ngakhale ogula akuchulukirachulukira kugwiritsa ntchito ma chatbots kufunafuna zomwe angakonde. Ndemanga za Hoffmeister zikuwonetsa kuti malonda enieni a agency akadali akhanda.
"Mukamaganizira zamalonda enieni a ukalamba ndi momwe zidzasinthire, tikadali molawirira kwambiri," adatero Hoffmeister. Kuzindikira uku ndikofunikira kwa ma brand ndi opanga omwe akuyenda mu mawonekedwe a AI. Kumvetsetsa gawo loyambirirali kumathandizira kukhazikitsa ziyembekezo zenizeni pakukhazikitsa ndi ROI.
Kumvetsetsa Agenttic Commerce: Kuposa Ma Chatbots Okha
Malonda a Agency akuyimira kusintha kwakukulu pakugula pa intaneti. Zimapitilira ma chatbots osavuta omwe amayankha FAQ. Malonda enieni a agency amakhudza machitidwe a AI omwe amatha kupanga zisankho modziyimira pawokha m'malo mwa ogula.
Othandizira a AIwa amatha kufufuza zinthu, kufananiza mitengo, ndikumaliza kugula popanda kulowetsamo anthu nthawi zonse. Amakhala ngati othandizira ogula. Cholinga chake ndi kugula zinthu mopanda msoko.
Pakali pano, zambiri zomwe zikugwiritsidwa ntchito ndizoyambira. Mitundu yambiri yaphatikizira AI yoyambira yolumikizira makasitomala. Komabe, zida izi nthawi zambiri sizikhala ndi luso lazochita zonse. Zomwe Hoffmeister adaziwona zikutsimikizira kusiyana kumeneku pakati pa zomwe zikugwiritsidwa ntchito panopa ndi zomwe zingatheke mtsogolo.
Mawonekedwe Apano: Kugwiritsa Ntchito AI motsutsana ndi AI Transactions
Ogula amachitadi ndi AI pafupipafupi. Amagwiritsa ntchito zida kufunafuna malingaliro ndikupeza mayankho mwachangu. Mwachitsanzo, masamba ambiri a e-commerce tsopano ali ndi ntchito zosaka ndi macheza zoyendetsedwa ndi AI.
Ngakhale izi zikuchulukirachulukira, anthu otembenuka kudzera munjirazi ndi otsika. AI imatha kuwongolera wogwiritsa ntchito patsamba lazogulitsa koma nthawi zambiri samatseka malondawo mwawokha. Uku ndiye kusiyana kofunikira komwe Hoffmeister adawonetsa. Ulendo wochoka pakusaka mpaka kugula umadalira kwambiri pamalingaliro amunthu.
Ma Brand akuika ndalama mu matekinolojewa kuti apititse patsogolo luso lamakasitomala. Komabe, kubweza ndalama potengera malonda achindunji opangidwa ndi AI ndikochepa. Tekinolojeyi ndi chida chothandizira osati njira yoyamba yogulitsira panthawiyi.
Kuchulukirachulukira: Ogula amagwiritsa ntchito AI pakupeza zinthu komanso kufunsa. Kutembenuka Kwapang'ono: Zogula zochepa zimamalizidwa kwathunthu kudzera mukuchita kwa AI. Udindo Wothandizira: AI imakhala ngati wothandizira, osati wopanga zisankho.
Chifukwa chiyani Agenti Commerce Ikutengera Nthawi Kuti Akhwime
Pali zinthu zingapo zomwe zimathandizira kuti pang'onopang'ono kutengeka kwa malonda a agency. Kuvuta kwaukadaulo ndiye chopinga chachikulu. Kupanga AI yomwe imatha kumvetsetsa zokonda zamunthu ndizovuta kwambiri.
Kukhulupirirana kwa ogula ndi chopinga china chachikulu. Ogula atha kukhala omasuka kulandira malingaliro kuchokera ku AI. Komabe, kupereka chisankho chomaliza chogula kumafuna chidaliro chambiri pakulondola komanso chilungamo chadongosolo. Kupanga chidaliro ichi kumatenga nthawi komanso zotsatira zotsimikizika.
Kuphatikiza ndi zomangamanga zomwe zilipo kale pa e-commerce ndizovuta. Othandizira AI amafunikira mwayi wopeza zambiri, kuphatikiza zowerengera, mitengo, ndi mbiri yamakasitomala. Kuwonetsetsa kuti kuphatikiza kopanda msoko, kotetezeka popanda kusokoneza zomwe zikuchitika pano ndi ntchito yayikulu pamapulatifomu ngati Shopify.
Vuto la Data la AI Shopping Tools
AI yogwira mtima imafunikira data yapamwamba, yokhazikika. Kuti malonda a Agentine agwire ntchito, AI iyenera kukonza zidziwitso zamalonda, zomwe makasitomala amakonda, komanso kupezeka kwanthawi yeniyeni. Deta yosagwirizana kapena yosakwanira imatha kubweretsa malingaliro olakwika ndi kulephera kuchitapo kanthu.
Ogulitsa ambiri akugwirabe ntchito pakupanga digito ndikusintha ma catalogs awo. Mpaka machitidwe a data ali olimba, mphamvu za AI zidzakhala zochepa. Ntchito yoyambira iyi ndiyofunikira kuti kugula kodziyimira kusakhale kofala.
Kuphatikiza apo, mitundu ya AI imafunikira kuphunzitsidwa kosalekeza ndikuwongolera. Amaphunzira kuchokera kumagulu ogwiritsira ntchito ndi zotsatira zake. Kumayambiriro kwa nthawi ino, kuchuluka kwa zochitika zotsogozedwa ndi AI ndizotsika kwambiri kuti zisinthe mwachangu machitidwe. Izi zimapanga kuzungulira komwe kumachepetsa chitukuko.
Tsogolo Labwino la Agenttic Commerce
Ngakhale pali zovuta zomwe zilipo, kuthekera kwa malonda a Agenti ndi kwakukulu. Pomwe ukadaulo ukupita patsogolo, titha kuyembekezera kuti AI achite ntchito zovuta kwambiri. Othandizira amtsogolo akhoza kuyang'anira mndandanda wazinthu zonse kapenakugula mobwerezabwereza basi.
Izi zitha kusinthiratu mwayi kwa ogula. Ingoganizirani AI yomwe imasunganso zofunikira zapakhomo panu musanazindikire kuti mukuchepa. Ithanso kusintha makonda awo pamlingo womwe sunachitikepo, kutengera zomwe amakonda komanso bajeti.
Kwa mabizinesi, kupindula bwino kungakhale kofunikira. Kugula mwachizolowezi kumamasula makasitomala kuti aziganizira kwambiri zogula. Imatsegulanso njira zatsopano zochitira makasitomala kukhulupirika ndi kusunga. Ma Brand omwe amadziwa bwino zamalonda am'mbuyomu atha kukhala ndi mpikisano wokwanira.
Tikuwona kale kugwiritsidwa ntchito kwa AI m'mbali zina za moyo wa digito. Mwachitsanzo, mtsinje wa Pixar's Hoppers YouTube ndiye chinthu chosangalatsa kwambiri chomwe mungachiwone lero chikuwonetsa momwe AI ndi makanema ojambula angapangire zinthu zosangalatsa. Momwemonso, AI muzamalonda ipangitsa kuti pakhale zokumana nazo zozama komanso zogulira mwanzeru.
Kukonzekera Bizinesi Yanu Ya Tsogolo La Agenci
Mabizinesi sayenera kudikirira kuti malonda a gwero akhwime asanakonzekere. Ino ndi nthawi yoti mugwiritse ntchito ndalama zaukhondo wa data ndi nsanja za data zamakasitomala. Deta yoyera, yofikirika ndiye mafuta a AI ogwira mtima.
Yambani kuyesa zida za AI zomwe zilipo lero. Khazikitsani ma chatbots othandizira makasitomala ndikugwiritsa ntchito ma analytics a AI kuti muzindikire. Masitepewa amapanga ukatswiri wamkati ndikukonzekeretsa zida zogwirira ntchito zapamwamba pambuyo pake.
Yang'anani pakupanga kukhulupirira makasitomala. Khalani omveka bwino momwe mumagwiritsira ntchito deta ndi AI. Zokumana nazo zabwino zokhala ndi zida zosavuta za AI zipangitsa makasitomala kulabadira kwambiri zinthu zama agency mtsogolo. Maziko awa ndi ofunikira kuti pamapeto pake atengedwe.
Unikani Zambiri Zanu: Onetsetsani kuti zidziwitso zamalonda ndi zomwe kasitomala amapeza ndizolondola komanso zokonzedwa. Zida Zoyendetsa AI: Yambitsani magwiridwe antchito a AI kuti muphunzire ndikusintha. Pangani Chikhulupiriro: Lankhulani momveka bwino ndi makasitomala pakugwiritsa ntchito kwanu luso laukadaulo.
Kutsiliza: Ulendo Wangoyamba kumene
Shopify CFO Jeff Hoffmeister ndiye wolondola: malonda otsatsa akadali koyambirira. Ngakhale AI ikusintha momwe ogula amapezera zinthu, sinasinthebe lingaliro lomaliza logula. Ulendo wopita kukagula zinthu modziyimira pawokha ndi mpikisano wothamanga, osati kuthamanga.
Chofunikira chachikulu kwa akatswiri a e-commerce ndikukhala odziwa komanso okonzeka. Mawonekedwe amtunduwu adzasintha mwachangu pomwe ukadaulo ukupita patsogolo. Pokhazikitsa maziko tsopano, mabizinesi atha kudziyika okha kuti apindule ndi malonda akafika pakukula.
Mwakonzeka kufufuza momwe AI ingathandizire njira yanu ya e-commerce lero? Gulu la Seemless limakhazikika pakukhazikitsa mayankho othandiza a AI omwe amayendetsa kukula. Lumikizanani ndi Seemless kuti mukambirane ndikuyamba kumanga maziko anu azamalonda. Kuti mudziwe zambiri pazambiri zamakono, onani nkhani yathu yokhudza kugwiritsa ntchito kwanzeru kwa Pixar pa YouTube.
