Kukho uqhagamshelo olukhulayo phakathi kothungelwano kunye nemveliso yomxholo etyala imali kuyo, kwaye apho abaphulaphuli bachitha ixesha labo kunye nento abayifunayo. Ngokutsho kweNgxelo yeSicwangciso soMxholo weMedia yeNtlalo ka-2026, abathengi kwizizukulwana ngezizukulwana baceba ukuchitha ixesha elingakumbi kuFacebook, kulandelwa yi-Instagram kunye neYouTube, kodwa uninzi lweebrendi zabela utyalo-mali kwiTikTok kunye ne-Instagram. Kwaye ngelixa iimveliso zenza utyalo-mali kumxholo owenziwe yi-AI, abathengi bathi bafuna umxholo owenziwe ngabantu, inkonzo eyenzelwe umntu kunye nokuzibandakanya okunentsingiselo kwiindawo ezincinci zedijithali. Ukungahambelani okunje kunciphisa ukuthembana kwaye kuhlise unxibelelwano. Ukuphumelela kwimidiya yoluntu ngo-2026, kufuneka ulungelelanise utyalo-mali lwakho kunye neenjongo zoshishino kunye nolindelo lwabaphulaphuli. Siza kwabelana ngezimvo malunga nokukhethwa kwabathengi kuzo zonke iinethiwekhi ukukunceda ukuba uzibeke phambili iinethiwekhi zoluntu ezifanelekileyo zohlobo lwakho. Yintoni ekufuneka uyazi malunga neenethiwekhi eziphezulu zemidiya yoluntu Phambi kokuthatha isigqibo sokuba uza kutyala phi, kuyanceda ukuqonda ukuba zeziphi iinethiwekhi zemidiya yoluntu ezilawula ingqalelo yabathengi kunye nokwamkelwa ngo-2026. Ngawaphi amaqonga aphezulu eendaba ezentlalo? Iinethiwekhi zentlalo eziphezulu kwi-2026 yi-Facebook, Instagram kunye ne-YouTube, esekelwe kwiNgxelo yeSicwangciso seNgcaciso ye-Social Media ka-2026. Ezi ziinethiwekhi zentlalo abasebenzisi abaceba ukuchitha ixesha elingakumbi kuzo zonke iindawo zabathengi. Ngawaphi amaqonga eendaba ezentlalo ezinkulu? I-Facebook iseyeyona nethiwekhi yoluntu yamkelwe kakhulu. Ingxelo yeSicwangciso soMxholo woLuntu lweNtlalo ye-2026 ibonisa ukuba i-85% yabathengi bagcina iiprofayili kwizizukulwana ngezizukulwana. Yeyiphi imidiya yoluntu enabasebenzisi abaninzi? I-Facebook inesiseko esikhulu somsebenzisi phakathi kwenethiwekhi yemidiya yoluntu, kunye nabasebenzisi abasebenzayo abangaphezu kweebhiliyoni ezintathu. Nangona kunjalo, ubungakanani benethiwekhi yoluntu ayichongi ixabiso lesicwangciso. Inethiwekhi nganye ibonelela ngabaphulaphuli abahlukeneyo kunye neenzuzo zeempawu. Uthungelwano lwemidiya yoluntu ngokubanzi: Ubukho besiseko Uthungelwano losasazo lwentlalo ngokubanzi lunefomathi eninzi, lunenjongo ezininzi kwaye lusetyenziswa ngabaphulaphuli ababanzi. Bakholisa ukwenza isiseko sezicwangciso ezininzi zentlalo. Ngo-2026, ezi nethiwekhi ziyaqhubeka ukuhambisa ukufikelela kunye nefuthe loshishino, kubenza babe ziindawo zokuqalisa ezihlakaniphile kwiimpawu. Bakwasebenza njengeendawo eziphambili zenkonzo yabathengi kumajelo eendaba ezentlalo, eyesibini eyona nto iphambili abathengi abafuna ukuba iibrendi zigxile kuyo, ngokweNgxelo yeQhinga leSicwangciso seMedia yeNtlalo ka-2026. 1. I-Facebook: Ikhokelela ekufumaneni imveliso Kwiminyaka engamashumi amabini, abasebenzisi baye bathontelana kuFacebook ukuze babelane ngomxholo kwaye bafumane iimveliso. Kodwa kwiNgxelo yeSicwangciso soMxholo weNtlalo ye-2026, i-52% yabathengi babiza i-Facebook inethiwekhi yabo ephezulu yokwakha uluntu, ukuqinisa uxhulumaniso yinto egcina abantu bebuya. Isibheno esibanzi se-Facebook sinegalelo ekuthandeni kwayo. Ingxelo ibonisa ukuba i-85% yabo bonke abasebenzisi baneprofayili kwinethiwekhi kwaye i-39% iceba ukunyusa ixesha labo elichithwe kwi-Facebook kwi-2026. Ingxelo yedatha iphinda ibonise ukuba inethiwekhi ikhokelela ekufumaneni imveliso kunye nenkonzo yabathengi beendaba zentlalo, malunga ne-40% yabasebenzisi abajika kwinethiwekhi ukuze bafumane iimveliso ezintsha kunye ne-45% bayisebenzisela inkxaso. Ukusebenzisana kweBrand kwi-Facebook kuthatha uhambo olupheleleyo lwabathengi, nto leyo echaza ukuba kutheni i-70% yabathengisi bevuma ukuba i-Facebook iqhuba impembelelo enkulu yezoshishino. Izithuba zeStatic ezisetyenziselwa ukulawula, kodwa ingxelo ifumanisa ukuba iividiyo ezimfutshane eziphantsi kwemizuzwana ye-60 ngoku zihambisa ukusebenza okunamandla kwi-Facebook. Ngokukodwa xa umxholo udibanisa ukonwabisa kunye nexabiso elibonakalayo, elifana nedemos yemveliso okanye iimpendulo zesimbo se-FAQ. I-Xbox ihlala ithumela iividiyo ezimfutshane ukujonga izihloko ezizayo ze-Xbox Game Pass, incoko yabalandeli kwaye iqhube ukufunyanwa kwemveliso.
Kwiibrendi ezijonge ukwandisa impembelelo kulo lonke uhambo lwabathengi, i-Facebook ibonelela ngawona mathuba anamandla okubuya-onzame kuluntu. 2. I-Instagram: Ikhuthaza intsebenziswano ye-brand ye-frequency ephezulu I-Instagram idibanisa ukubaliswa kwamabali okubonakalayo kunye nentsebenziswano ye-brand, iyenza ibe yenye yezona nethiwekhi zentlalo zinzima kakhulu. Yesibini idume kakhulu kwinethiwekhi yoluntu kumaqela eminyaka yobudala. Ingxelo yeQhinga leSicwangciso soMxholo weNtlalo ye-2026 ibonisa ukuba i-65% yabasebenzisi beendaba zentlalo baneprofayile ye-Instagram, kwaye ithandwa kakhulu phakathi kwabaphulaphuli abancinci, kunye ne-41% yabathengi be-Gen Z abaceba ukusebenzisa i-Instagram ngakumbi ngo-2026. Ngelixa i-Instagram ixhasa ukufunyanwa kwemveliso kunye nokusebenzisana kwabathengi, ingxelo ifumanisa ukuba ukuzonwabisa sesona sizathu siphambili sokuba abasebenzisi bazibandakanye neempawu kwinethiwekhi. Oku kuguqulela kwiintlobo zomxholo abasebenzisi bezentlalokunokwenzeka ukuba banxibelelane nabo kwi-Instagram. Ividiyo yefom emfutshane ephantsi kwemizuzwana ye-60 iqhuba ukusebenza okunamandla kwi-Instagram, ilandelwa ngumxholo owenziwe ngumsebenzisi kunye nefuthe, ngokutsho kwengxelo. Njengoko imfuno yomxholo owenziwe ngumntu ikhula, iibhrendi ezivelisa iividiyo ezimfutshane zoqobo zezona zikwindawo engcono yokukhuphisana. Ingxelo yedatha ikwabonisa ukuba i-60% yabasebenzisi bazibandakanya neempawu amaxesha amaninzi ngeveki, ngoko kufuneka kufumaneke ingqalelo ngokuphindaphindiweyo. KwiSprout Social Q2 2025 Pulse Survey, i-57% yabasebenzisi bathi iimveliso kufuneka zibeke phambili uthotho lomxholo wokuqala, zikhomba ukubaliswa kwamabali episodic njengethuba. U-Doritos wenza oku ngokusebenza kunye nochungechunge lwe-Instagram Reels ebonisa umlingiswa wayo othi "Chippy", ukuguqula imveliso ye-Super Bowl eyintsomi ibe yinto yokuzonwabisa ye-episodic egcina abantu bebuya ukuze babone inxalenye elandelayo.
I-Instagram ilungele iimpawu zobuntu-phambili, iinkampani ezikhokelwa ngumseki okanye amaqela aphucukileyo ngokwenkcubeko anemibhobho eyomeleleyo yokuyila kunye nezixhobo zokuvelisa umxholo omfutshane ongaguqukiyo. 3. I-LinkedIn: Iqhubeka njengenjini ye-B2B ephezulu yokuguqulwa I-LinkedIn yinethiwekhi yeshishini lokuqala esetyenziselwa ukuqhubela phambili ukukhula komsebenzi kunye nokufunda malunga nokuqonda kweshishini. Idatha evela kwiNgxelo yeSicwangciso soMxholo weNtlalo ye-2026 ibonisa ukuba itsala i-35% yabasebenzisi bezentlalo kwaye igcina ukumelwa okuhambelanayo kumaqela eminyaka yobudala. Ikwayinethiwekhi ehamba phambili yokuthengisa iB2B. I-LinkedIn ivelisa i-62% yabathengisi be-B2B, ihambisa i-2x izinga eliphezulu lokuguqulwa kunye nokunyuka kwe-33% kwinjongo yokuthenga xa kuthelekiswa namanye amanethiwekhi. Umxholo wobuchwephesha uphinde ubeke i-LinkedIn njengejelo lenkxaso elinengqiqo. Ngokwengxelo, i-18% yabasebenzisi bafuna uncedo apho, kunye ne-Baby Boomers kunye ne-Gen X eyona nto inokwenzeka ukuba benze njalo. Ingxelo ikwabonisa ukuba phantse i-70% yabasebenzisi banxibelelana nomxholo we-brand kwi-LinkedIn kanye ngeveki, ngaphezulu kwesiqingatha sabasebenzisi abajongana nezithuba ezisekelwe kwisicatshulwa. Kwaye ngokungafaniyo neenethiwekhi zokuzonwabisa zentlalo, i-48% edibeneyo ilindele ulwazi lwemveliso yemfundo kunye nohlaziyo lobunkokeli. Kwisithuba esingezantsi, i-CEO ye-Sprout Social uRyan Barretto ichaza isicwangciso esisemva kwe-Recruit, isakhono esitsha kwi-Sprout Social's Influencer Marketing platform. Isithuba sombhalo sidibanisa imfundo yemveliso kunye nombono wesigqeba, eyona nto iluhlobo lomxholo oqhutywa bunkokheli LinkedIn abasebenzisi abaxabisa kakhulu.
I-LinkedIn phantse ime kudidi lombulelo wayo kubuchule bayo bokujolisa kubaphulaphuli abaqeqeshiweyo. Kwiimpawu ezigxile ekuveliseni izikhokelo ngokusebenzisa igunya kunye nokuqonda, i-LinkedIn ihlala ingenakulinganiswa. 4. X: Hub yothethathethwano kunye nokhathalelo lwabathengi X (eyayisakuba ngu-Twitter) likhaya lengxoxo esekwe kwisicatshulwa, yexesha lokwenyani likawonke-wonke. Kuzo zonke iinethiwekhi, i-X mhlawumbi itshintshe kakhulu kule minyaka imbalwa idlulileyo. Ingxelo yeSicwangciso seQhinga leMedia yeNtlalo ka-2026 yafumanisa ukuba isinye kwisithathu sabo bonke abasebenzisi bentlalontle kubo bonke ubudala bedemographics baneprofayile ye-X, kodwa uGen Z usenokuba neprofayile kwinethiwekhi. Ukuzibandakanya kwi-X kunamandla, ngaphezu kwesiqingatha sabasebenzisi (58%) banxibelelana neempawu kuthungelwano kanye ngeveki, ngokwengxelo. Njengoko u-X ngoku ebonelela abantu abancinci, ukuziphatha komsebenzisi kunye nokukhethwa komxholo kutshintshile. Abasebenzisi banxibelelana neempawu kwi-X ikakhulu kulonwabo, kodwa kunye nokhathalelo lwabathengi. Ingxelo ifumanisa ukuba i-18% yabathengi babiza i-X njengendawo yabo ephezulu yokukhathalela abathengi bezentlalo. Ikwabalaselisa ukuba abasebenzisi bezentlalo banokuthi banxibelelane nevidiyo efutshane (<60 imizuzwana) xa benxibelelana neempawu kwi-X, elandelwa ngokusondeleyo ngezithuba zombhalo kuphela. Abathengi abancinci (ingakumbi iMillennials) kunokwenzeka ukuba babandakanyeke kumxholo ophembelela kwi-X, elithuba lezinye iibrendi ezinjengeWendy's ezenza kakhulu. UWendy ubambisene noConnor Wood (@fibulaa) kwividiyo efutshane efake iphulo layo elithi "Tendy's" ngokuhlekisa kunye nokubaluleka kwenkcubeko.
Ukusebenzisana kutyhileka esidlangalaleni kwi-X, ukunika iimpawu ezizithembileyo kwilizwi labo kwaye zilungele ukuphendula ngokukhawuleza inzuzo. Uthungelwano lwentlalo yolonwabo: Ukubamba abaphulaphuli “bevidiyo kuqala” Uthungelwano lolonwabo loluntu lwakhiwe malunga nomxholo wevidiyo. Ukusuka kwividiyo yohlobo olufutshane ukuya ekubaleni amabali okude, olu nxibelelwano lusebenza ekonwabisa, ukwazisa kunye nokukhuthaza. Isiqulatho kwezi intanethi senziwa ngokwee-algorithms ezenzelwe wena kunye namathala eencwadi anokuphendwa, azenze iinjini zokukhangela kwimidiya yoluntu. Abasebenzisi beza kwezi intanethi ukufumana iimveliso kwaye bafunde kubadali kunye neempawu. 1. TikTok: EyokuqalaInjini yokukhangela yeGen Z I-TikTok ngokuyintloko yinethiwekhi yokuzonwabisa, kodwa ngenxa yokuba i-algorithm yeTikTok icebisa umxholo osekwe kumdla kunye nokuziphatha, ikwasetyenziselwa ukufumanisa. Ingxelo yeSicwangciso seQhinga le-Social Media ka-2026 ibonisa ukuba isiqingatha sabo bonke abasebenzisi bezentlalo baneprofayile ye-TikTok, kodwa elo nani liyenyuka liye kwi-72% ye-Gen Z. Kwaye phakathi kwabo basebenzisi, uthethathethwano luphezulu. Ingxelo ibonisa i-44% yabasebenzisi beGen Z kunye ne-37% yabasebenzisi beMillennial abanxibelelana neempawu kwiTikTok amaxesha amaninzi ngemini. Kwaye olo nxibelelwano lunokwanda ngo-2026, kuba i-39% yabathengi beGen Z baceba ukusebenzisa iTikTok nangakumbi. Kwi-Gen Z, iTikTok sesona sixhobo siphezulu sokufunyanwa kwemveliso, kunye ne-49% eyisebenzisayo ukufumana iimveliso ezintsha, ngokwengxelo. Kwaye I-2025 Sprout Social Index ™ ithe i-36% yabathengi basebenzisa iTikTok ukuthenga, beyibeka kwindawo yesibini eyona ndawo idumileyo yokuthenga ngokuthe ngqo. Ingxelo ifumanisa abasebenzisi beza kwi-TikTok ukuze bayonwabise ngohlobo lwevidiyo emfutshane ethe nkqo, elandelwa yifomu ende kunye nomxholo owenziwe ngumsebenzisi. Ingxelo yeNtengiso yeNtengiso ibonisa ukuba i-27% ye-Gen Z isebenzisana nabaphembeleli kwi-TikTok, xa kuthelekiswa ne-15% iyonke, ibonisa ukuba umxholo okhokelwa ngumdali ungundoqo ekuqhubeni ukuzibandakanya kwinethiwekhi. U-Scrub Daddy uhlala edibanisa ukuzonwabisa kunye nemiboniso yemveliso. Ividiyo engezantsi isebenzisa ii-hashtag zeTikTok ezidumileyo, njenge #cleantok kunye #cleaningtiktok, iaudio ehamba phambili kunye nesicatshulwa se-meme-style ukuzoba abantu ngelixa ngokwemvelo ibonisa indlela imveliso esebenza ngayo.
Nge-71% yabathengisi bonyusa utyalo-mali ngo-2026, iTikTok ikhokela zonke iinethiwekhi kwinkcitho ecwangcisiweyo ngokwengxelo. Iimpawu ezifuna ukufikelela kwi-Gen Z kufuneka ziyiphathe njengejelo elingundoqo. 2. YouTube: Ukutshintshela kwindlela emfutshane kunye nokufunyanwa kwemveliso Nje ukuba ichazwe yividiyo yefomu ende, iYouTube ngoku ilungelelanisa unxibelelwano olufutshane kunye nendima yayo njengenjini yokukhangela yesibini ngobukhulu kwihlabathi. UYouTube uyaqhubeka nokubamba isibheno esibanzi. Ngokutsho kweNgxelo yeSicwangciso seNgcaciso ye-Social Media ye-2026, i-63% yabasebenzisi bezentlalo bagcina iiprofayili kwinethiwekhi kwaye i-30% iceba ukuyisebenzisa ngokuphindaphindiweyo kwi-2026. Nangona isikali sikhangayo, yintoni eyenza le nethiwekhi ixabiseke yindlela abasebenzisi ababandakanyeka ngayo. Ingxelo ifumanisa phantse ikota yabasebenzisi bafumana iimveliso ezintsha kwiYouTube, kwaye abathengi baphantse bafune imfundo yemveliso njengokuzonwabisa. Lo mdibaniso wokufun' ukwazi kunye nokuthathela ingqalelo wenza ukuba iYouTube isebenze kwiibrendi ezijonge ukubamba ingqalelo kunye nokukhokela izigqibo zokuthenga kwindawo enye. Ikwayenye yeenethiwekhi ezimbalwa apho ubukho bophawu lwamkelekile. Abathengi banokuthi bafuna iibrendi zihlale kude neYouTube, benceda ukuchaza ukuba kutheni i-56% yabathengisi beceba ukonyusa utyalo-mali lwabo kwinethiwekhi ngo-2026, ngokwengxelo. Xa usebenzisana neebrendi, abathengi balindeleke kancinane ukuba babukele ividiyo yefom emfutshane (<60 imizuzwana) kunefomu ende (>60 imizuzwana), ecebisa ukuba ukuthandwa kweeShorts zikaYouTube kutshintshe indlela abathengi ababandakanyeka ngayo. Enyanisweni, iifom ezimfutshane ziqhuba ukubonakala, ngelixa ixesha elide lixhasa imfundo kunye nokuguqulwa. Thatha ifom ende ye-Apple ethi "Awunakuthatha Isigqibo seSikhokelo," apho iNgcali ye-Apple ihamba nababukeli ngokwahlukana phakathi kweemodeli ze-iPhone 17. Ibonisa indlela onokudibana ngayo nabaphulaphuli bakho kwindawo yokuqwalaselwa ngemfundo yemveliso.
Ngenxa yokuba abasebenzisi baphendukela kuYouTube ngenjongo, umxholo wayo uyaqhubeka uvela kukhangelo ngokuhamba kwexesha, oko kuyenza ibe lutyalo-mali olukrelekrele kwiibhrendi ezigxile ekubonakaleni okuzinzileyo. Uthungelwano oluqhutywa luluntu: Apho intembeko yophawu yakhiwe khona Iziko lonxibelelwano loluntu oluqhutywa luluntu kwiingxoxo phakathi kwamaqela asekelwe kumdla, apho abasebenzisi badibanisa kwimibuzo ekwabelwana ngayo, amava kunye neenjongo. Uphando lwe-Q2 2025 Pulse Survey lufumene ukuba i-51% yabasebenzisi bezentlalo behlabathi jikelele baceba ukuchitha ixesha elininzi kwiinethiwekhi ezisekelwe kuluntu njengeReddit. Ngexesha elifanayo, i-48% ilindele ukwandisa ukusetyenziswa kwabo kwamanethiwekhi avelayo afana neBluesky kunye ne-Threads. Njengoko abasebenzisi befuna unxibelelwano olunentsingiselo ngakumbi kwi-intanethi, ingqwalasela iyatshintshela kwezi ndawo ziqhutywa luluntu. Iimveliso kufuneka zithathe inxaxheba ngenjongo yokwenza uninzi lwazo. 1. I-Reddit: Qhuba uthethathethwano kwaye uphonononge ulwazi lwebhrendi I-Reddit yenziwe luluntu olusekelwe kwisihloko apho abantu babuza imibuzo, babelane ngamava kwaye bajonge iingcebiso. Loo nkcubeko ithande ukutsala abaphulaphuli abancinci, kunye neMillennials kunye neGen Z eyenza uninzi lwabasebenzisi, ngokweNgxelo yeQhinga leSicwangciso seMedia yeNtlalo ka-2026. Inkcubeko ikwathetha ukuba igalelo kufuneka libe yinxalenye ephambili kuyo nayiphi na iRedditisicwangciso sokuthengisa. Ingxelo ibonisa abasebenzisi bafuna iimpawu zokubonelela ngenkonzo yabathengi kunye nenkxaso (21%) kwaye babelane ngolwazi lwemveliso yezemfundo (16%). Kwicala le-flip, i-14% yabasebenzisi abafuni iibrendi kwi-Reddit kwaphela, ke ukuthatha indawo ngobuchule ligama lomdlalo. Ukuzibandakanya kwiReddit ikwabonisa inkcubeko yayo. Xa usebenzisana neempawu kwiReddit, ingxelo ibonisa ukuba i-54% yabasebenzisi banokubandakanyeka kumxholo oveliswe ngumsebenzisi, ilandelwa ngamagqabantshintshi ophawu kumsebenzisi kunye ne-brand-moderated subreddits. Ukubonisa, xa umsebenzisi e-r/Duolingo ebhiyozela i-1,000-day streak kwaye wabuza malunga neplushie yamahhala, i-akhawunti yabasebenzi eqinisekisiweyo yaphendula kwintambo ngovuyo kwaye yabamemela kwi-DM.
Nokuba iReddit ayiyonxalenye yesicwangciso sakho sokupapasha, yimithombo yeendaba yentlalo yobukrelekrele begolide. I-100,000+ subreddits yayo iqulethe iincoko zabathengi ezicacileyo ongenakuze uzibone kwezinye iinethiwekhi. I-Sprout Social Listening, inikwe amandla nguTrellis, ijika iincoko zeReddit zibe bubulumko obusebenzayo ukukunceda uqinisekise imiyalezo, ukwazisa izigqibo zoshishino kunye nokubonelela ngobunkokeli ngembono ecacileyo yembono yemarike.
Ukuba i-brand yakho ineemveliso ezintsonkothileyo okanye uluntu oluzibandakanye kakhulu, iReddit iya kuba yinethiwekhi elungileyo yokutyala imali kuyo. Kodwa ukwenza uninzi lwayo, udinga izixhobo zokuhambisa ixabiso elibonakalayo ngenkxaso, imfundo kunye nokuthatha inxaxheba okukhethiweyo. 2. I-Bluesky: Yakha kwiindawo zokuhlala ze-niche I-Bluesky yinethiwekhi entsha enika abasebenzisi bayo ukulawula ukutya kwabo kunye nobunini bedatha. I-Bluesky isekelwe kwisicatshulwa, kodwa isebenza ngakumbi njengenethiwekhi yoluntu lwe-niche kunokuba iforamu yoluntu. Ekubeni iGen Z kunye neMillennials zinokwenzeka ukuba ziqhube ukwamkelwa kweenethiwekhi zoluntu ezintsha okanye ezivelayo, akumangalisi ukuba abaphulaphuli abaphambili beBluesky yiGen Z kunye neMillennials. Ingxelo yeSicwangciso seQhinga le-Social Media ye-2026 ibonisa ukuba i-65% yabathengi basebenzisana nomxholo we-brand ubuncinane kanye ngeveki. Kwaye ngokutsho kweSprout Social Q3 2025 Survey Pulse, i-51% yabasebenzisi bakhuthazwa ukuba basebenzise i-Bluesky kwiinethiwekhi ezifanayo kuba banokulawula umxholo kwizondla zabo. Uphando olufanayo luye lwafumanisa ukuba i-39% yabathengi banakho ukusebenzisana neempawu kwi-Bluesky kuba inika ulawulo lomxholo kwaye ayinayo intengiso yendabuko endaweni. Ingxelo iphinda ifumane abasebenzisi be-Bluesky banokuthi babandakanyeke kwizithuba ze-brand-based based posts (45%), elandelwa yividiyo emfutshane, imifanekiso engatshintshiyo kunye nomxholo owenziwe ngumsebenzisi. Nanku umzekelo ovela kwi-American Bird Conservancy ebonisa indlela umxholo wemfundo kunye nombhalo-phambili unokujonga kwiBluesky.
Kwiimpawu eziqhutywe kwi-mission okanye ezijoliswe kwimfundo, i-Bluesky inikeza ithuba lokwakha ukuthembela kunye nokuthembeka phakathi koluntu lwe-niche ngokusebenzisa isicatshulwa esikhokelwayo. 3. Imisonto: Khulisa isiseko sakho solwazi lwemveliso yemfundo Imisonto yinethiwekhi egxile kwincoko apho uthethathethwano luqhutywa kakhulu kukuthatha inxaxheba. Inabaphulaphuli abavela kwizizukulwana ngezizukulwana, kunye neMillennials, iGen Z kunye neGen X zonke zithatha inxaxheba kwinethiwekhi. Kwimisonto, i-31% yabasebenzisi banxibelelana nomxholo webhrendi kanye ngeveki. Phakathi kwabo basebenzisi, ukonwabisa yeyona nto iphambili (28%), ilandelwa yingcaciso yemveliso yezemfundo (15%) emva koko i-influencer partnerships (14%), ngokwe-2026 Social Media Content Strategy Report. Xa zidibene, ezi zinto zikhethwayo zinika ithuba elicwangcisiweyo lokudibanisa imfundo yemveliso kunye nomxholo owonwabisayo kunye nohambelana nenkcubeko. Oku kuxhaswa ngeziphumo ezivela kwingxelo yesicwangciso somxholo wonyaka ophelileyo, obonisa ukuba i-66% yabasebenzisi bezentlalo bathi i-edutainment yolona hlobo olubandakanyekayo lomxholo we-brand. Ingxelo yeQhinga leSicwangciso seMedia yeNtlalo ka-2026 ikwaveze ukuba izithuba zesicatshulwa kunye neevidiyo ezimfutshane zisebenza ngcono, ngakumbi xa zingena kumaxesha enkcubeko kwaye zimema incoko. Enye indlela yeebrendi kwiMisonto ukwenza oku kukunxibelelana nezinye iibrendi, ezihlala zikhokelela ekubonakaleni okunamandla kwifidi. Kulo mzekelo ungezantsi, iGrammarly inika ingcebiso yokubhala esongelwe kuqwalaselo oluhlekisayo, inika indlela elula yokufikelela kwimfundo.
Qaphela: Imisonto isebenza ngcono xa imfundo yemveliso ihanjiswa ngencoko, uburharha kunye nokuthatha inxaxheba kwenkcubeko ngexesha. Uthungelwano olutsha lwemidiya yoluntu ukuze ujonge uphawu lwakho Njengoko abaphulaphuli bezama izithuba ezitsha ngo-2026, iibrendi zinethuba lokuvela kwangethuba. Nazi ezinye iinethiwekhi zentlalo ezimbalwa ekufuneka uzibukele:
I-Substack: Inethiwekhi yopapasho ekhokelwa ngabadali edibanisa iileta zeendaba kunye noluntuizixhobo ezinje ngezimvo kunye neengxoxo zababhalisi. Ilungele iibrendi ezityala imali kubaphulaphuli abangabanini kunye nobunkokeli bengcinga. Jonga iSprout's Substack, iFutures Social, njengomzekelo. I-Rednote: Inethiwekhi yaseTshayina yentlalontle kunye ne-e-commerce ebizwa ngokuba "yindibaniselwano yeTikTok kunye ne-Instagram." Kuba isetyenziswa kakhulu ekwabelaneni ngeengcebiso zendlela yokuphila, inefuthe ngakumbi kurhwebo kunye noqikelelo lwesimo. I-Retro: I-app yeefoto ezingenantengiso ejolise ekuzaliseni imidiya yoluntu ngokumema abasebenzisi ukuba bathumele ingxelo yeveki eyenzelwe abahlobo abasondeleyo. Ii-Airbuds: I-app yokwabelana ngomculo apho abasebenzisi banxibelelana ngemikhwa yokuphulaphula. Isithuba soluntu olunomdla olukhethekileyo. I-Lemon8: Inethiwekhi yendlela yokuphila yokuqala edibanisa izinto ze-Instagram kunye nePinterest, kunye nemveliso eyomeleleyo enokufunyanwa.
Umdla kuthungelwano olunje ngoku ukhula ngokuthe chu. I-Q2 2025 Sprout Pulse Survey ibonise ukuba i-41% yabasebenzisi beendaba zoluntu zehlabathi baya kuchitha ixesha elininzi kwiinethiwekhi eziqhutywa ngabadali ezifana ne-Substack kunye ne-Patreon. Oko kwathiwa, ukuba nenzuzo yokuqala yokuhambisa kuphela ixabiso xa inethiwekhi ilingana nabaphulaphuli bakho kunye nophawu. Isakhelo sesicwangciso esi-3 sokukhetha eyona nethiwekhi isebenzayo Ngoku sele uyibonile idatha kwezona nethiwekhi zidumileyo zeendaba zoluntu, silapha ukukunceda ukhethe ezo ziya kusebenza kakhulu kwibhrendi yakho. Esi sikhokelo sichaza indlela yokunciphisa ugxininiso lwakho ngokuzithemba. 1. Phicotha izinto eziphambili kushishino ngaphaya kokuthengisa Imidiya yoluntu ibaluleke kakhulu xa iinjongo zinyuka kakuhle kwiinjongo zenkampani. Ukuba unciphisa ugxininiso lwakho kwiqela lakho lezentengiso, unokuphoswa ngamathuba okwenza impembelelo enkulu. Umzekelo, masithi usebenza nophawu lweB2B olugxile ikakhulu kuguqulo kwiinzame zalo zokuthengisa. Ukuba ubeka phambili ngokusekwe kulo njongo kuphela, unokuchitha lonke ixesha lakho kwiinethiwekhi eziqhuba ukucofa okuninzi. Iqela lakho lemveliso, kwelinye icala, lingajolisa ekuphuculeni ukwaneliseka kwabathengi (CSAT) amanqaku. Ukuba awuyithathi ingqalelo iinjongo zeqela lemveliso, unokugqiba ukungawuhoyi uthungelwano olunika ingxelo ebalulekileyo yabathengi ngezicelo zenkxaso okanye iingxoxo zoluntu. Ngokunikela ingqalelo kule ngxelo, unokusebenzisana kunye neqela lakho ukwandisa impembelelo yentlalontle kumbutho wakho. Imidiya yoluntu inokuchaphazela iindawo ezininzi zeshishini. Yiyo loo nto ufuna ukuqonda izinto eziphambili kumanqanaba ahlukeneyo ngaphakathi kombutho ngaphambi kokuba ukhethe ukuba yeyiphi inethiwekhi onokuthi ugxile kuyo. 2. Imephu yokuziphatha kwabaphulaphuli ngobukrelekrele bentlalo Amaqhinga aphumeleleyo abetha ulungelelwaniso phakathi kweenjongo zoshishino kunye nokuziphatha kwabaphulaphuli. Ukugxininisa kakhulu kwenye ngeendleko zomnye kunokukhokelela kwiqhinga eliphosa uphawu. Ukufumanisa apho abaphulaphuli bakho bachitha ixesha labo ngoku, kufuneka udibanise uphando lwabathengi-njengamanani akhankanywe kweli nqaku-kunye nedatha yakho yokusebenza yembali. Sebenzisa isixhobo solawulo lwemidiya yoluntu ukuze uchonge ukuba zeziphi iiprofayili ezenza ezona mvakalelo ziphezulu kunye nokuzibandakanya. Ukuba usebenzisa iSprout Social, ungafumana olu lwazi kwiNgxelo yokuSebenza kweProfayili.
Le ngxelo iya kukubonelela nge-aggregation yezinga eliphezulu lokuhlalutya ukuze ufumane i-pulse ekusebenzeni kweeprofayili zakho zentlalo. Ukuba iiprofayili ezithile zihlala zigqwesa ezinye, ngoku lixesha lokumba ukuba kutheni. 3. Yenza uhlalutyo lwe-gap olukhuphisanayo Inyathelo lakho lokugqibela kwinkqubo yophando liqhuba uhlalutyo lokhuphiswano. Ngokujongisisa izicwangciso zemidiya yoluntu zabakhuphisana bakho abaphezulu, unokufumana ulwazi oluxabisekileyo onokuthi uluphose xa ugxile kuphela kwiinzame zakho. Imidiya yoluntu sisixhobo esimangalisayo sokhuphiswano lwe-intel. Abathengisi bahlala becofa kwiidatha zentlalo ukuze bahlole ukunyaniseka kwabathengi kwaye bachonge amandla kunye nobuthathaka bokunikezelwa kwabakhuphisana nabo. Ukuba ubona abantu okhuphisana nabo bephumelela kwisitishi esithile, luphawu oluqinileyo lokuba kufanelekile ukujonga ubukho bakho apho, nabo.
Ukuba ufuna ukuntywila nzulu kuhlalutyo lwakho, cinga ukusebenzisa isixhobo sokumamela ekuhlaleni. Ngobuchule bokuMamela kweNtlalo yeSprout, unokwenza iMixholo yoHlalutyo yoKhuphiswano kwaye uchithe idatha ngeMixholo ethile. Ngale ndlela, unokubona ukuba yeyiphi imixholo kunye nemixholo enomdla kakhulu kubaphulaphuli. Khetha iinethiwekhi zemidiya yoluntu ngobuchule ngo-2026 Akunyanzelekanga ukuba ube kuyo yonke inethiwekhi yoluntu ukuze ufumane iziphumo ezinamandla kwisicwangciso sakho semidiya yoluntu. Tyala imali kwiuthungelwano oluhambelana nabaphulaphuli bakho kunye neenjongo, kwaye ubonise ngeendlela abaphulaphuli bakho ababuza ngazo. Xa uyenza, umxholo wakho uya kwenza ngcono, kwaye impembelelo yakho iya kukhula. Ukuntywila nzulu kwidatha, jonga Ingxelo yeSicwangciso seQhinga le-2026 yeNtlalo yeNtlalo. Isithuba Ungazikhetha njani iinethiwekhi ezifanelekileyo zeendaba zoluntu zohlobo lwakho ngo-2026 zavela kuqala kwiSprout Social.
