Kukhona ukunqanyulwa okukhulayo phakathi kwamanethiwekhi kanye nemikhiqizo yokuqukethwe etshala imali kukho, nalapho izethameli zisebenzisa isikhathi sazo nalokho ezikufunayo. Ngokuvumelana ne The 2026 Social Media Content Strategy Report, abathengi ezizukulwaneni ngezizukulwane bahlela ukuchitha isikhathi esiningi ku-Facebook, kulandelwe yi-Instagram ne-YouTube, kodwa iningi lemikhiqizo linikezela ukutshalwa kwezimali ku-TikTok naku-Instagram. Futhi ngenkathi imikhiqizo itshala imali kokuqukethwe okukhiqizwe yi-AI, abathengi bathi bafuna okuqukethwe okwengeziwe okukhiqizwe abantu, isevisi yomuntu siqu kanye nokuzibandakanya okunenjongo ezindaweni ezincane zedijithali. Ukungafani okufana nalokhu kunciphisa ukwethembana futhi kwehlise umshado. Ukuze uphumelele ezinkundleni zokuxhumana ngo-2026, udinga ukuvumelanisa ukutshalwa kwezimali kwakho nezinjongo zebhizinisi kanye nokulindelwe ngababukeli. Sizokwabelana ngemininingwane ngokuncanyelwayo kwabathengi kuwo wonke amanethiwekhi ukuze sikusize uqonde ukuthi ungabeka kanjani kuqala amanethiwekhi omphakathi alungile omkhiqizo wakho. Odinga ukukwazi mayelana namanethiwekhi omphakathi wezokuxhumana aphezulu Ngaphambi kokuthatha isinqumo sokuthi uzotshala kuphi, kuyasiza ukuqonda ukuthi yiziphi izinkundla zokuxhumana ezibusa ukunakwa kwabathengi nokwamukelwa ngo-2026. Yiziphi izinkundla zokuxhumana eziphezulu? Izinkundla zokuxhumana ezihamba phambili ngo-2026 yi-Facebook, Instagram kanye ne-YouTube, ngokusekelwe kumbiko we-2026 Social Media Strategy. Lawa amanethiwekhi omphakathi abasebenzisi abahlela ukuchitha isikhathi esiningi kuwo wonke amanani abantu abathengi. Yiziphi izinkundla zokuxhumana ezinkulu kakhulu? I-Facebook isalokhu iyinethiwekhi yokuxhumana nabantu eyamukelwa kabanzi. Umbiko Wesu Lokuqukethwe Kwezindaba Zomphakathi wango-2026 ubonisa ukuthi u-85% wabathengi bagcina amaphrofayili ezizukulwaneni zonke. Iyiphi inkundla yezokuxhumana enabasebenzisi abaningi? I-Facebook inesizinda esikhulu sabasebenzisi phakathi kwamanethiwekhi omphakathi wezokuxhumana, enabasebenzisi abasebenzayo abangaphezu kwezigidi eziyizinkulungwane ezintathu. Nokho, usayizi wenethiwekhi yokuxhumana nomphakathi awunqumi inani lesu. Inethiwekhi ngayinye inikeza izethameli ezahlukene kanye nezinzuzo zemikhiqizo. Amanethiwekhi omphakathi wenkundla yezokuxhumana: Ubukhona obuyisisekelo Amanethiwekhi omphakathi wenkundla yezokuxhumana anefomethi eminingi, anezinjongo eziningi futhi asetshenziswa izethameli ezibanzi. Bavame ukwakha isisekelo samasu amaningi omphakathi. Ngo-2026, lawa manethiwekhi ayaqhubeka nokuletha ukufinyelela kanye nomthelela webhizinisi, okuwenza abe izindawo zokuqala ezihlakaniphile zemikhiqizo. Ziphinde zisebenze njengezindawo eziyinhloko zensizakalo yamakhasimende yenkundla yezokuxhumana yomuntu siqu, okuyindawo yesibili enkulu kakhulu abathengi abafuna ukuthi imikhiqizo igxile kukho, ngokusho kombiko we-2026 Social Media Strategy. 1. I-Facebook: Ihola ekutholweni komkhiqizo Sekungamashumi amabili eminyaka, abasebenzisi bathutheleke ku-Facebook ukuze babelane ngokuqukethwe futhi bathole imikhiqizo. Kepha ku-2026 Social Media Content Strategy Report, u-52% wabathengi babize i-Facebook inethiwekhi yabo ephezulu yokwakha umphakathi, okuqinisa lokho kuxhumana yikho okugcina abantu bebuya. Isikhalazo esibanzi se-Facebook sinomthelela ekudumeni kwayo. Umbiko ukhombisa ukuthi ama-85% abo bonke abasebenzisi banephrofayili kunethiwekhi futhi abangama-39% bahlela ukukhulisa isikhathi sabo abasichitha kuFacebook ngo-2026. Idatha yombiko iphinda iveze ukuthi inethiwekhi ihola kukho kokubili ukutholwa komkhiqizo kanye nesevisi yamakhasimende yenkundla yezokuxhumana, cishe abasebenzisi abangu-40% abaphendukela kunethiwekhi ukuze bathole imikhiqizo emisha futhi u-45% bayisebenzisele ukusekelwa. Ukusebenzisana komkhiqizo ku-Facebook kuhlanganisa uhambo olugcwele lwamakhasimende, okuchaza ukuthi kungani u-70% wabakhangisi bevuma ukuthi i-Facebook ishayela umthelela omkhulu webhizinisi. Amaposi amile ayevame ukubusa, kodwa umbiko uthola ukuthi amavidiyo afushane angaphansi kwamasekhondi angu-60 manje aletha ukusebenza okuqine kakhulu ku-Facebook. Ikakhulukazi lapho okuqukethwe kuhlanganisa ukuzijabulisa nevelu engokoqobo, njengamademo omkhiqizo noma izimpendulo zesitayela se-FAQ. I-Xbox ivamise ukuthumela amavidiyo amafushane ukuze kugqame izihloko ezizayo ze-Xbox Game Pass, okuvusa ingxoxo yabalandeli nokushayela ukutholwa komkhiqizo.
Kumabhrendi afuna ukukhulisa umthelela kulo lonke uhambo lwamakhasimende, i-Facebook inikeza elinye lamathuba aqine kakhulu okubuyisela emizamweni yokuxhumana nabantu. 2. I-Instagram: Ikhuthaza ukusebenzisana komkhiqizo wemvamisa ephezulu I-Instagram ihlanganisa ukuxoxwa kwezindaba okubukwayo nokusebenzisana komkhiqizo, okuyenza ibe enye yamanethiwekhi okuxhumana nabantu esindayo kakhulu. Ingosi yokuxhumana nabantu yesibili edume kakhulu kuwo wonke amaqembu obudala. Umbiko Wesu Lokuqukethwe Kwezindaba Zomphakathi wango-2026 ukhombisa ukuthi ama-65% abasebenzisi benkundla yezokuxhumana banephrofayili ye-Instagram, futhi ithandwa kakhulu kubabukeli abancane, ngama-41% abathengi beGen Z abahlela ukusebenzisa i-Instagram kakhulu ngo-2026. Ngenkathi i-Instagram isekela ukutholwa komkhiqizo kanye nokusebenzisana kwamakhasimende, umbiko uthola ukuthi ukuzijabulisa kuyisizathu esiphezulu sokuthi abasebenzisi bazibandakanye nemikhiqizo kunethiwekhi. Lokhu kuhumusha kube izinhlobo zokuqukethwe abasebenzisi bokuxhumana nabantukungenzeka kakhulu ukuxhumana nabo ku-Instagram. Ividiyo yefomu elifushane engaphansi kwemizuzwana engama-60 ishayela ukusebenza okuqine kakhulu ku-Instagram, kulandelwa okuqukethwe okukhiqizwa ngabasebenzisi kanye nethonya, ngokusho kombiko. Njengoba kukhula isidingo sokuqukethwe okukhiqizwe abantu, amabhrendi akhiqiza amavidiyo afushane asendaweni engcono kakhulu yokuncintisana. Idatha yombiko iphinda ikhombise ukuthi abasebenzisi abangu-60% bazibandakanya nemikhiqizo kaningi ngeviki, ngakho ukunakwa kufanele kuzuzwe ngokuphindaphindiwe. Ocwaningweni lwe-Sprout Social Q2 2025 Pulse, abasebenzisi abangu-57% bathi imikhiqizo kufanele ibeke phambili uchungechunge lokuqukethwe koqobo, ikhomba ukuxoxwa kwezindaba eziyisiqephu njengethuba. U-Doritos wenze lokhu ngochungechunge lwe-Instagram Reels enomlingisi wayo othi "Chippy", eguqule iphutha lokukhiqiza i-Super Bowl eliqanjiwe laba ukuzijabulisa kwesiqephu okwenze abantu babuya ukuzobona ingxenye elandelayo.
I-Instagram ilungele amabhrendi adlulisela phambili ubuntu, izinkampani eziholwa abasunguli noma amaqembu akhuluma kahle ngokwamasiko anamapayipi okudala aqinile kanye nezinsiza zokukhiqiza okuqukethwe okufushane okungaguquki. 3. I-LinkedIn: Iqhubeka njengenjini ye-B2B yokuguqulwa okuphezulu I-LinkedIn iyinethiwekhi yokuqala yebhizinisi esetshenziselwa ukuthuthukisa ukukhula komsebenzi kanye nokufunda ngemininingwane yemboni. Idatha evela ku-2026 Social Media Strategy Report ikhombisa ukuthi iheha u-35% wabasebenzisi bezenhlalo futhi igcina ukumelwa okungaguquki kuwo wonke amaqembu obudala. Futhi iyinethiwekhi ehamba phambili yokumaketha kwe-B2B. I-LinkedIn ikhiqiza umkhondo ku-62% wabakhangisi be-B2B, iletha amanani okuguqulwa aphezulu angu-2x kanye nokwenyuka okungu-33% kunhloso yokuthenga uma kuqhathaniswa namanye amanethiwekhi. Ingqikithi yobungcweti iphinde ibeke i-LinkedIn njengesiteshi esinengqondo sosekelo. Ngokombiko, u-18% wabasebenzisi bafuna usizo lapho, kanti i-Baby Boomers kanye no-Gen X kungenzeka kakhulu benze kanjalo. Umbiko uphinda ubonise ukuthi cishe u-70% wabasebenzisi basebenzisana nokuqukethwe komkhiqizo ku-LinkedIn okungenani kanye ngeviki, nabasebenzisi abangaphezu kwesigamu bathambekele kokuthunyelwe okusekelwe emibhalweni. Futhi ngokungafani namanethiwekhi okuzijabulisa komphakathi, amaphesenti angu-48 ahlangene alindele ulwazi lomkhiqizo wezemfundo nezibuyekezo zobuholi. Kokuthunyelwe okungezansi, isikhulu esiphezulu seSprout Social uRyan Barretto uchaza isu ngemuva kwe-Recruit, ikhono elisha endaweni yokumaketha ye-Sprout Social's Influencer Marketing. Okuthunyelwe kombhalo kuhlanganisa imfundo yomkhiqizo nombono ophezulu, okuwuhlobo ncamashi lokuqukethwe okuqhutshwa ubuholi abasebenzisi be-LinkedIn abakwazisa kakhulu.
I-LinkedIn icishe ime esigabeni sokubonga kwayo ngekhono layo lokukhomba izethameli ezichwepheshile. Kumabhrendi agxile ekukhiqizeni umkhondo ngokusebenzisa igunya nokuqonda, i-LinkedIn ihlala ingenakuqhathaniswa.
4. X: Ihabhu lokusebenzelana nokunakekelwa kwamakhasimende
I-X (owayeyi-Twitter) iyikhaya lengxoxo yomphakathi esekwe embhalweni, yesikhathi sangempela. Kuwo wonke amanethiwekhi, i-X cishe ishintshe kakhulu kule minyaka embalwa edlule.
Umbiko Wesu Lokuqukethwe Kwezindaba Zomphakathi wango-2026 uthole ukuthi ingxenye eyodwa kwezintathu yabo bonke abasebenzisi bezenhlalo kuyo yonke iminyaka yobudala banephrofayela engu-X, kodwa u-Gen Z kungenzeka kakhulu abe nephrofayela kunethiwekhi.
Ukusebenzelana ku-X kunamandla, ngaphezu kwesigamu sabasebenzisi (58%) abaxhumana nemikhiqizo kunethiwekhi okungenani kanye ngeviki, ngokombiko. Njengoba i-X manje ibhekelela ukubala kwabantu abasebasha, ukuziphatha komsebenzisi nokuncanyelwayo kokuqukethwe kushintshile.
Abasebenzisi basebenzisana nemikhiqizo ku-X ikakhulukazi ukuzijabulisa, kodwa futhi nokunakekelwa kwamakhasimende. Umbiko uthola ukuthi u-18% wabathengi baqamba u-X njengendawo yabo ephezulu yokunakekelwa kwamakhasimende omphakathi.
Iphinde igqamise ukuthi abasebenzisi bokuxhumana nabantu kungenzeka bahlanganyele nevidiyo yefomu elifushane ( Ukusebenzisana kwenzeka esidlangalaleni ku-X, okunikeza amabhrendi aqinisekayo ezwini lawo futhi alungele ukuphendula ngokushesha inzuzo.
Amanethiwekhi okuzijabulisa komphakathi: Ithwebula izethameli “zevidiyo kuqala”
Amanethiwekhi okuzijabulisa komphakathi akhiwe azungeze okuqukethwe kwamavidiyo. Kusukela kuvidiyo yefomu elifushane kuye ekuxoxeni indaba ende, lawa manethiwekhi asebenzela ukujabulisa, ukwazisa nokukhuthaza.
Okuqukethwe kulawa manethiwekhi kuvezwa ngama-algorithms omuntu siqu namalabhulali okuqukethwe okuseshekayo, okuwenza izinjini zokusesha zenkundla yezokuxhumana. Abasebenzisi beza kulawa manethiwekhi ukuze bathole imikhiqizo futhi bafunde kubadali nemikhiqizo.
1. I-TikTok: Eyokuqalainjini yokusesha ye-Gen Z
I-TikTok ngokuyinhloko iyinethiwekhi yokuzijabulisa, kodwa ngenxa yokuthi i-algorithm ye-TikTok incoma okuqukethwe okusekelwe kulokho okuthakaselayo nokuziphatha, iphinde isetshenziselwe ukutholwa.
Umbiko Wesu Lokuqukethwe Kwezindaba Zomphakathi wango-2026 ubonisa ukuthi uhhafu wabo bonke abasebenzisi bezenhlalo banephrofayili ye-TikTok, kodwa leyo nombolo ikhuphukela ku-72% ku-Gen Z. Futhi phakathi kwalabo basebenzisi, ukubandakanyeka kuphezulu.
Umbiko ukhombisa u-44% wabasebenzisi beGen Z kanye nama-37% wabasebenzisi beMillennial abaxhumana nemikhiqizo ku-TikTok izikhathi eziningi ngosuku. Futhi lokho kusebenzisana kungakhula ngo-2026, njengoba ama-39% abathengi bakwa-Gen Z bahlela ukusebenzisa i-TikTok nakakhulu.
Ku-Gen Z, i-TikTok iyisiteshi esiphezulu sokutholwa komkhiqizo, ngama-49% ayisebenzisayo ukuthola imikhiqizo emisha, ngokombiko. Futhi I-2025 Sprout Social Index™ ithe u-36% wabathengi basebenzisa i-TikTok ukuze bathenge, bayibeke endaweni yesibili edume kakhulu yokuthenga okuqondile.
Umbiko uthola abasebenzisi beza ku-TikTok ukuze bathole ukuzijabulisa ngendlela yevidiyo eqondile efushane, elandelwa yifomu elide nokuqukethwe okukhiqizwa ngabasebenzisi. Umbiko Wezokumaketha Wesimo Sokuthonya ubonisa ukuthi u-27% weGen Z uhlanganyela nabathonya ku-TikTok, uma kuqhathaniswa no-15% usuwonke, okubonisa ukuthi okuqukethwe okuholwa ngumdali kubalulekile ekuqhubekiseni ukuzibandakanya kunethiwekhi.
U-Scrub Daddy uvame ukuhlanganisa ukuzijabulisa nemibukiso yomkhiqizo. Ividiyo engezansi isebenzisa ama-hashtag e-TikTok adumile, njenge-#cleantok kanye ne-#cleaningtiktok, umsindo othrendayo namagama-ncazo wesitayela se-meme ukuze adonse abantu kuyilapho ebonisa ngokwemvelo ukuthi umkhiqizo usebenza kanjani. Njengoba u-71% wabakhangisi bekhulisa ukutshalwa kwezimali ngo-2026, iTikTok ihola wonke amanethiwekhi ekuchithweni kwemali okuhleliwe ngokusho kombiko. Amabhrendi afuna ukufinyelela ku-Gen Z kufanele ayiphathe njengesiteshi esiwumgogodla.
2. I-YouTube: Ukushintshela efomini elifushane kanye nokutholwa komkhiqizo
Uma sekuchazwe ngevidiyo yohlelo olude, i-YouTube manje isilinganisa ukusebenzelana kwefomu elifushane nendima yayo njengenjini yokusesha yesibili ngobukhulu emhlabeni.
I-YouTube iyaqhubeka nokubamba isikhalazo esibanzi. Ngokusho kwe-2026 Social Media Content Strategy Report, i-63% yabasebenzisi bezenhlalakahle bagcina amaphrofayili kunethiwekhi futhi i-30% ihlela ukuyisebenzisa kaningi ngo-2026. Nakuba isikali sikhangayo, okwenza le nethiwekhi ibe yigugu yindlela abasebenzisi abahlanganyela ngayo.
Umbiko uthola cishe ingxenye yesine yabasebenzisi bathola imikhiqizo emisha ku-YouTube, futhi abathengi cishe bangase bafune imfundo yomkhiqizo njengokuzijabulisa. Lokho kuhlanganiswa kwelukuluku nokucabangela kwenza i-YouTube iphumelele ezinkampanini ezifuna ukudonsa ukunaka nokuqondisa izinqumo zokuthenga endaweni eyodwa.
Futhi ingelinye lamanethiwekhi ambalwa lapho ukuba khona komkhiqizo kwamukelekile. Abathengi mancane amathuba okuthi bathi bafuna izinkampani zingahlali ku-YouTube, okusiza ukuchaza ukuthi kungani u-56% wabakhangisi behlela ukukhulisa utshalomali lwabo kunethiwekhi ngo-2026, ngokombiko.
Uma usebenzisana nemikhiqizo, abathengi maningi amathuba okuthi babukele ividiyo yefomu emfushane (<60 amasekhondi) kunefomu ende (>60 amasekhondi), okuphakamisa ukuthi ukuduma kwe-YouTube Shorts kushintshile indlela abathengi abazibandakanya ngayo. Empeleni, ifomu elifushane liqhuba ukubonakala, kuyilapho ifomu elide lisekela imfundo nokuguqulwa.
Thatha uhlobo olude lwe-Apple oluthi “Awukwazi Ukunquma Umhlahlandlela,” lapho uchwepheshe wakwa-Apple ehambisa ababukeli ngomehluko phakathi kwamamodeli we-iPhone 17. Ibonisa ukuthi ungahlangana kanjani nezithameli zakho endaweni yokucatshangelwa ngemfundo yomkhiqizo. Ngenxa yokuthi abasebenzisi baphendukela ku-YouTube ngenhloso, okuqukethwe kwayo kuyaqhubeka kuvela ngokusesha ngokuhamba kwesikhathi, okukwenza kube ukutshalwa kwezimali okuhlakaniphile kwemikhiqizo egxile ekubonakaleni okuqhubekayo.
Amanethiwekhi aqhutshwa umphakathi: Lapho ukuthenjwa komkhiqizo kwakhiwa khona
Amanethiwekhi omphakathi aqhutshwa umphakathi agxile ezingxoxweni ezingaphakathi kwamaqembu asekelwe ezintweni ezithakaselwayo, lapho abasebenzisi baxhuma khona emibuzweni eyabiwe, okuhlangenwe nakho nezinjongo.
I-Q2 2025 Pulse Survey ithole ukuthi u-51% wabasebenzisi bezenhlalo emhlabeni jikelele bahlela ukuchitha isikhathi esiningi kumanethiwekhi asekelwe emphakathini njenge-Reddit. Ngesikhathi esifanayo, i-48% ilindele ukwandisa ukusetshenziswa kwabo kwamanethiwekhi avelayo njenge-Bluesky ne-Threads.
Njengoba abasebenzisi befuna ukusebenzelana okunenjongo kakhudlwana ku-inthanethi, ukunaka kuyashintshela kulezi zindawo eziqhutshwa umphakathi. Amabhrendi adinga ukubamba iqhaza ngenhloso yokuwasebenzisa ngokugcwele.
1. I-Reddit: Shayela ukuzibandakanya futhi uhlole imininingwane yomkhiqizo
I-Reddit yenziwe imiphakathi esekwe esihlokweni lapho abantu bebuza khona imibuzo, babelane ngolwazi futhi bafune izeluleko. Lelo siko livame ukuheha izethameli ezincane, kanti iMillennials kanye no-Gen Z abakha iningi labasebenzisi, ngokombiko we-2026 Social Media Strategy Strategy.
Isiko libuye lisho ukuthi umnikelo udinga ukuba yingxenye ebalulekile yanoma iyiphi i-Redditisu lokumaketha. Umbiko ubonisa ukuthi abasebenzisi bafuna imikhiqizo inikeze isevisi yamakhasimende nokusekelwa (21%) futhi babelane ngolwazi lomkhiqizo wezemfundo (16%). Ngakolunye uhlangothi, u-14% wabasebenzisi abawafuni nhlobo amabhrendi ku-Reddit, ngakho-ke ukuthatha isikhala ngokwecebo yigama lomdlalo.
Ukuzibandakanya kuReddit nakho kukhombisa isiko lakhona. Uma usebenzisana namabhrendi ku-Reddit, umbiko ubonisa ukuthi u-54% wabasebenzisi kungenzeka bazibandakanye nokuqukethwe okukhiqizwa umsebenzisi, okulandelwa amazwana omkhiqizo kuma-subreddits alinganiswe ngumsebenzisi.
Ukufanekisa, lapho umsebenzisi e-r/Duolingo ebungaza uchungechunge lwezinsuku eziyi-1,000 futhi ebuza nge-plushie yamahhala, i-akhawunti yabasebenzi eqinisekisiwe yaphendula kulolu chungechunge ngenjabulo yabamemela ku-DM. Ngisho noma i-Reddit ingeyona ingxenye yesu lakho lokushicilela, i-goldmine yezobunhloli benkundla yezokuxhumana. Ama-subreddits ayo angu-100,000+ aqukethe izingxoxo zamakhasimende ezingagudluki ongenakukwazi ukuzibona kwamanye amanethiwekhi.
I-Sprout Social Listening, exhaswe yi-Trellis, ishintsha izingxoxo ze-Reddit zibe ubuhlakani obusebenzisekayo ukuze ikusize uqinisekise imilayezo, wazise izinqumo zebhizinisi futhi unikeze ubuholi obunombono ocacile wemakethe. Uma umkhiqizo wakho unemikhiqizo eyinkimbinkimbi noma umphakathi ozibandakanya kakhulu, i-Reddit ingaba inethiwekhi enhle ongatshala kuyo imali. Kodwa ukuze uyisebenzise ngokugcwele, udinga izinsiza zokuletha inani eliphathekayo ngokusekela, imfundo nokubamba iqhaza okukhethekile.
2. I-Bluesky: Yakha emiphakathini ye-niche
I-Bluesky iyinethiwekhi entsha enikeza abasebenzisi bayo ukulawula phezu kokuphakelayo kwabo nobunikazi bedatha.
I-Bluesky isekelwe emibhalweni, kodwa isebenza kakhulu njengenethiwekhi yemiphakathi ye-niche kuneforamu yomphakathi.
Njengoba iGen Z kanye neMillennials kungenzeka kakhulu ukuthi iqhube ukwamukelwa kwamanethiwekhi omphakathi amasha noma asafufusa, akumangazi ukuthi izethameli eziyinhloko zeBluesky yiGen Z kanye neMillennials.
Umbiko Wesu Lokuqukethwe Kwemidiya Yomphakathi wango-2026 ubonisa ukuthi u-65% wabathengi uxhumana nokuqukethwe komkhiqizo okungenani kanye ngeviki. Futhi ngokusho kwe-Sprout Social Q3 2025 Pulse Survey, abasebenzisi abangu-51% bakhuthazwa ukusebenzisa i-Bluesky phezu kwamanethiwekhi afanayo ngoba bangakwazi ukulawula okuqukethwe kokuphakelayo kwabo.
Inhlolovo efanayo iphinde yathola ukuthi i-39% yabathengi banamathuba amaningi okuxhumana nemikhiqizo ku-Bluesky ngoba inikeza ukulawula okuqukethwe futhi ayinakho ukukhangisa kwendabuko endaweni.
Umbiko uphinde uthole ukuthi abasebenzisi be-Bluesky kungenzeka kakhulu bazibandakanye nokuthunyelwe komkhiqizo okusekelwe kumbhalo (45%), kulandelwa ividiyo yefomu elifushane, izithombe ezimile nokuqukethwe okukhiqizwa ngumsebenzisi.
Nasi isibonelo esivela ku-American Bird Conservancy esibonisa ukuthi okuqukethwe okufundisayo nokudluliswa kombhalo kungabukeka kanjani ku-Bluesky. Ngemikhiqizo eqhutshwa umgomo noma egxile emfundweni, i-Bluesky inikeza ithuba lokwakha ukwethembana nokuthembeka emiphakathini ye-niche ngokuzibandakanya okuholwa ngombhalo.
3. Imicu: Khulisa isisekelo sakho solwazi lomkhiqizo wokufundisa
Imicu inethiwekhi egxile engxoxweni lapho ukusebenzelana kuqhutshwa kakhulu ngokubamba iqhaza. Inabalaleli abavela ezizukulwaneni eziningi, nabakwaMillennials, Gen Z kanye no-Gen X bonke ababambe iqhaza ngenkuthalo kunethiwekhi.
Kumathreads, abasebenzisi abangu-31% bahlanganyela nokuqukethwe komkhiqizo okungenani kanye ngeviki. Phakathi kwalabo basebenzisi, ukuzijabulisa kuyinto ehamba phambili (28%), kulandelwa ulwazi lomkhiqizo wezemfundo (15%) bese kuba ubambiswano lwabathonya (14%), ngokombiko we-2026 Social Media Content Strategy.
Kuhlanganiswe ndawonye, lezi zintandokazi zinikeza ithuba elibalulekile lokuhlanganisa imfundo yomkhiqizo nokuqukethwe okujabulisayo nokuhambisana namasiko. Lokhu kusekelwa yimiphumela evela embikweni wamasu wokuqukethwe wangonyaka odlule, obonisa ukuthi i-66% yabasebenzisi bezenhlalo bathi i-edutainment iwuhlobo olubandakanya kakhulu lokuqukethwe komkhiqizo.
Umbiko Wesu Lokuqukethwe Kwemidiya Yezokuxhumana ka-2026 uphinde waveza ukuthi imibhalo namavidiyo afushane enza kahle kakhulu, ikakhulukazi lapho engena ezikhathini zamasiko futhi emema ingxoxo. Enye indlela yokuthi amabhrendi aku-Threads enze lokhu ukusebenzisana namanye amabhrendi, okuvamise ukuholela ekubonakaleni okuqinile kokuphakelayo.
Esibonelweni esingezansi, i-Grammarly iletha izeluleko zokubhala ezigoqwe ngendlela ehlekisayo, enikeza indlela elula yokubhekana ne-edutainment. Qaphela: Imicu isebenza kahle kakhulu lapho imfundo yomkhiqizo ilethwa ngengxoxo, amahlaya kanye nokubamba iqhaza kwamasiko okufika ngesikhathi.
Amanethiwekhi amasha emithombo yezokuxhumana ongawahlolela umkhiqizo wakho
Njengoba izethameli zihlola izikhala ezintsha ngo-2026, amabhrendi anethuba lokuvela kusenesikhathi. Nawa amanye amanethiwekhi omphakathi ambalwa okufanele uwabuke: I-Substack: Inethiwekhi yokushicilela eholwa ngumdali ehlanganisa izincwadi zezindaba nomphakathiamathuluzi afana namazwana nezingxoxo zababhalisile. Ilungele amabhrendi atshala imali kuzithameli eziphethwe kanye nobuholi bemicabango. Bheka i-Sprout's Substack, Social Futures, njengesibonelo.
I-Rednote: Inethiwekhi yezokuxhumana yaseShayina kanye ne-e-commerce ebizwa ngokuthi "inhlanganisela ye-TikTok ne-Instagram." Njengoba isetshenziswa kakhulu ukwabelana ngamathiphu endlela yokuphila, inomthelela ikakhulukazi kwezohwebo nokubikezela izitayela.
I-Retro: Uhlelo lokusebenza lwezithombe olungakhangisi oluhlose ukugcwalisa inkundla yezokuxhumana ngokumema abasebenzisi ukuthi bathumele umbiko weviki wonke ohloselwe abangani abaseduze.
Ama-Airbuds: Uhlelo lokusebenza lokwabelana ngomculo lapho abasebenzisi baxhuma khona ngemikhuba yokulalela. Isikhala semiphakathi enentshisekelo ekhetheke kakhulu.
I-Lemon8: Inethiwekhi yendlela yokuphila ebonakalayo yokuqala ehlanganisa izici ze-Instagram ne-Pinterest, enamandla okutholwa komkhiqizo aqinile. Intshisekelo kumanethiwekhi afana nalawa ikhula kancane kancane. I-Q2 2025 Sprout Pulse Survey iveze ukuthi u-41% wabasebenzisi bemithombo yezokuxhumana emhlabeni wonke bazochitha isikhathi esiningi kumanethiwekhi aqhutshwa abadali afana ne-Substack ne-Patreon.
Sekushiwo lokho, ukuba nenzuzo yokuqala yokuhambisa kunikeza inani kuphela lapho inethiwekhi ilingana nezithameli zakho kanye nomkhiqizo.
Izinyathelo ezi-3 zohlaka lokukhetha inethiwekhi esebenza kahle kakhulu
Manje njengoba usubone idatha ekunethiwekhi yezokuxhumana edume kakhulu, silapha ukuze sikusize ukhethe lawo azosebenza kakhulu kumkhiqizo wakho.
Lolu hlaka luchaza indlela yokunciphisa ukugxila kwakho ngokuzethemba.
1. Hlola izinto ezibalulekile zebhizinisi ngale kokuthengisa
Inkundla yezokuxhumana ibaluleke kakhulu lapho amagoli ekhuphuka kahle emigomeni yonke yenkampani. Uma ukhawulela ukugxila kwakho ethimbeni lakho lokumaketha, ungase uphuthelwe amathuba okwenza umthelela omkhulu.
Isibonelo, ake sithi usebenza nomkhiqizo we-B2B ogxile kakhulu ekuguquleni emizamweni yawo yokumaketha. Uma ubeka phambili ngokususelwe kulowo mgomo kuphela, ungase uchithe sonke isikhathi sakho kumanethiwekhi ashayela ukuchofoza okuningi. Ithimba lakho lomkhiqizo, ngakolunye uhlangothi, lingahle ligxile ekuthuthukiseni ukwaneliseka kwamakhasimende (CSAT) izikolo.
Uma ungayinaki imigomo yeqembu lomkhiqizo, ungase ugcine ungaziba amanethiwekhi anikeza impendulo ebalulekile yamakhasimende ngezicelo zosekelo noma izingxoxo zomphakathi. Ngokunaka le mpendulo, ungakwazi ukusebenzisana nethimba lakho ukuze ukhulise ithonya lezenhlalo ngaphakathi kwenhlangano yakho.
Inkundla yezokuxhumana ingathinta izindawo eziningi zebhizinisi. Kungakho ufuna ukuqonda izinto ezibalulekile emazingeni ahlukene ngaphakathi kwenhlangano ngaphambi kokukhetha ukuthi imaphi amanethiwekhi ongagxila kuwo.
2. Imephu yokuziphatha kwezithameli ngobuhlakani bezenhlalo
Amasu aphumelelayo enza ukulingana phakathi kwezinhloso zebhizinisi nokuziphatha kwezithameli. Ukugxila kakhulu kokukodwa ngokulimaza omunye kungaholela esu eligeja uphawu.
Ukuze unqume ukuthi izethameli zakho zisichitha kuphi isikhathi sazo, kufanele uhlanganise ucwaningo lwabathengi—njengezibalo ezishiwo kulesi sihloko—nedatha yakho yokusebenza yomlando. Sebenzisa ithuluzi lokuphatha inkundla yezokuxhumana ukuze ubone ukuthi imaphi amaphrofayili adala okuvelayo okuphezulu nokuzibandakanya. Uma usebenzisa i-Sprout Social, ungathola lolu lwazi Kumbiko Wokusebenza Kwephrofayela. Lo mbiko uzokunikeza ukuhlanganiswa kwezinga eliphezulu kwezibalo ukuze uthole i-pulse ekusebenzeni kwamaphrofayela wakho wokuxhumana nomphakathi. Uma amaphrofayili athile edlula amanye, manje yisikhathi sokumba ukuthi kungani.
3. Yenza ukuhlaziya igebe ngokuncintisana
Isinyathelo sakho sokugcina ohlelweni locwaningo ukwenza ukuhlaziya okuncintisanayo. Ngokubhekisisa amasu ezinkundla zokuxhumana eziqhudelana nawe eziphezulu, ungathola imininingwane ebalulekile okungenzeka ukuthi awuphuthelanga lapho ugxile emizamweni yakho kuphela.
Inkundla yezokuxhumana iyinsiza emangalisayo ye-intel yokuncintisana. Abakhangisi bavame ukungena kudatha yezokuxhumana ukuze bahlole ukwethembeka kwamakhasimende futhi bakhombe amandla nobuthakathaka beminikelo yabaqhudelana nabo. Uma ubona izimbangi zakho zichuma esiteshini esithile, kuwuphawu oluqinile lokuthi kufanelekile ukuhlola ubukhona bakho lapho, futhi. Uma ufuna ukungena ujule ekuhlaziyeni kwakho, cabanga ukusebenzisa ithuluzi lokulalela umphakathi. Ngamakhono e-Sprout Okulalela Komphakathi, ungakha Izihloko Zokuhlaziya Ngokuncintisana futhi uhlukanise idatha ngezindikimba ezithile.
Ngale ndlela, ungabona ukuthi yiziphi izihloko nezindikimba ezithinta kakhulu izethameli.
Khetha amanethiwekhi ezokuxhumana ngobuchule ngo-2026
Akudingekile ukuthi ube kuwo wonke amanethiwekhi omphakathi ukuze uthole imiphumela eqinile esu lakho lezokuxhumana.
Invest in theamanethiwekhi ahambisana nezethameli nezinjongo zakho, futhi abonakale ngezindlela izethameli zakho ezizicelayo. Uma wenza kanjalo, okuqukethwe kwakho kuzokwenza kangcono, nomthelela wakho uzokhula.
Ukuze ungene ujule kudatha, hlola Umbiko Wesu Lokuqukethwe Kwemidiya Yomphakathi wango-2026.
Okuthunyelwe Ungawakhetha kanjani amanethiwekhi omphakathi alungile omkhiqizo wakho ngo-2026 kuvele kuqala ku-Sprout Social.
