Pali kusagwirizana komwe kukukulirakulira pakati pa maukonde ndi zinthu zomwe zikugulitsamo, komanso komwe omvera akuwononga nthawi yawo ndi zomwe akufuna. Malinga ndi The 2026 Social Media Content Strategy Report, ogula m'mibadwomibadwo akukonzekera kuwononga nthawi yochulukirapo pa Facebook, kutsatiridwa ndi Instagram ndi YouTube, koma mitundu yambiri ikugawa ndalama ku TikTok ndi Instagram. Ndipo pomwe ma brand akuyika ndalama pazinthu zopangidwa ndi AI, ogula amati akufuna zambiri zopangidwa ndi anthu, ntchito zamunthu payekha komanso kuchitapo kanthu kofunikira m'malo ang'onoang'ono a digito. Kusagwirizana kotereku kumachepetsa kukhulupirirana ndikuchepetsa chinkhoswe. Kuti muchite bwino pazama media mu 2026, muyenera kugwirizanitsa ndalama zanu ndi zolinga zamabizinesi komanso zomwe omvera amayembekezera. Tikugawana zidziwitso pazokonda za ogula pamanetiweki kuti tikuthandizireni kuyika patsogolo malo ochezera oyenera amtundu wanu. Zomwe muyenera kudziwa za malo ochezera a pa Intaneti Musanasankhe komwe mungasungire ndalama, zimathandizira kumvetsetsa kuti ndi ma webusayiti ati omwe amayang'anira chidwi ndi ogula mu 2026. Kodi nsanja zapamwamba zapa social media ndi ziti? Malo ochezera apamwamba kwambiri mu 2026 ndi Facebook, Instagram ndi YouTube, kutengera The 2026 Social Media Content Strategy Report. Awa ndi omwe ogwiritsa ntchito malo ochezera a pa Intaneti akukonzekera kuwononga nthawi yambiri pamagulu onse ogula. Kodi nsanja zazikulu zapa social media ndi ziti? Facebook ikadali malo ochezera a pa Intaneti omwe amatengedwa kwambiri. Lipoti la 2026 Social Media Content Strategy likuwonetsa kuti 85% ya ogula amasunga mbiri m'mibadwomibadwo. Ndi malo ochezera ati omwe ali ndi ogwiritsa ntchito kwambiri? Facebook ili ndi ogwiritsa ntchito ambiri pakati pamasamba ochezera, omwe ali ndi ogwiritsa ntchito oposa mabiliyoni atatu. Komabe, kukula kwa malo ochezera a pa Intaneti sikumatsimikizira phindu. Netiweki iliyonse imapereka omvera osiyanasiyana komanso zopindulitsa zamitundu. General social media network: Kukhalapo koyambira Malo ochezera a pa TV ali ndi mitundu yambiri, zolinga zambiri ndipo amagwiritsidwa ntchito ndi anthu ambiri. Amakonda kupanga maziko a njira zambiri zamagulu. Mu 2026, maukondewa akupitilizabe kufikitsa komanso kukhudzidwa kwamabizinesi, zomwe zimawapangitsa kukhala abwino poyambira malonda. Amagwiranso ntchito ngati malo oyambira makasitomala ochezera pa intaneti, chomwe ndi chachiwiri chofunikira kwambiri kwa ogula omwe amafuna kuti ma brand aziyang'anapo, malinga ndi The 2026 Social Media Content Strategy Report. 1. Facebook: Imatsogola pakupeza zinthu Kwa zaka makumi awiri, ogwiritsa ntchito adakhamukira ku Facebook kuti agawane zomwe zili ndikupeza zinthu. Koma mu The 2026 Social Media Content Strategy Report, 52% ya ogula adatcha Facebook network yawo yapamwamba yomanga anthu, kulimbikitsa kulumikizanaku ndizomwe zimapangitsa kuti anthu abwerere. Kukopa kwakukulu kwa Facebook kumathandizira kutchuka kwake. Lipotilo likuwonetsa kuti 85% ya ogwiritsa ntchito onse ali ndi mbiri pamaneti ndipo 39% akukonzekera kuwonjezera nthawi yomwe amakhala pa Facebook mu 2026. Lipoti la lipoti likuwonetsanso kuti maukonde amatsogolera pakupezeka kwazinthu komanso ntchito zamakasitomala, pomwe pafupifupi 40% ya ogwiritsa ntchito amatembenukira ku netiweki kuti apeze zinthu zatsopano ndipo 45% akugwiritsa ntchito thandizo. Kuyanjana kwamtundu pa Facebook kumayendera ulendo wonse wamakasitomala, zomwe zikufotokozera chifukwa chake 70% ya ogulitsa amavomereza kuti Facebook imayendetsa bizinesi yayikulu kwambiri. Zolemba zosasunthika zomwe zimagwiritsidwa ntchito polamulira, koma lipotilo likupeza kuti makanema achidule osakwana masekondi 60 tsopano akupereka machitidwe amphamvu kwambiri pa Facebook. Makamaka zinthu zikaphatikiza zosangalatsa ndi zaphindu, monga mawonetsero azinthu kapena mayankho amtundu wa FAQ. Xbox nthawi zambiri imayika mavidiyo afupiafupi kuti awonetse mitu ya Xbox Game Pass yomwe ikubwera, kuyambitsa kukambirana kwa mafani ndikuyendetsa zinthu zomwe zikubwera.
Kwa ma brand omwe akufuna kukulitsa chidwi paulendo wamakasitomala, Facebook imapereka mwayi umodzi wamphamvu kwambiri wobwerera-pokha pamasewera. 2. Instagram: Imalimbikitsa kuyanjana kwamtundu wapamwamba kwambiri Instagram imaphatikiza nkhani zowoneka bwino ndi kuyanjana kwamtundu, ndikupangitsa kuti ikhale imodzi mwamawebusayiti ovuta kwambiri. Ndilo tsamba lachiwiri lodziwika bwino pamagulu azaka zonse. Lipoti la 2026 Social Media Content Strategy likuwonetsa kuti 65% ya ogwiritsa ntchito pazama TV ali ndi mbiri ya Instagram, ndipo ndiyodziwika kwambiri pakati pa omvera achichepere, pomwe 41% ya ogula a Gen Z akukonzekera kugwiritsa ntchito Instagram kwambiri mu 2026. Ngakhale Instagram imathandizira kupezeka kwazinthu komanso kuyanjana kwamakasitomala, lipotilo likupeza kuti zosangalatsa ndiye chifukwa chachikulu chomwe ogwiritsa ntchito amagwiritsa ntchito pa intaneti. Izi zimamasulira mumitundu yazinthu zomwe ogwiritsa ntchito paguluNthawi zambiri amalumikizana nawo pa Instagram. Kanema wachidule wochepera masekondi 60 amayendetsa magwiridwe antchito kwambiri pa Instagram, kutsatiridwa ndi zopangidwa ndi ogwiritsa ntchito komanso zolimbikitsa, malinga ndi lipotilo. Pomwe kufunikira kwa zinthu zopangidwa ndi anthu kukukulirakulira, ma brand omwe amatulutsa makanema apafupi apachifupi amakhala okonzeka kupikisana. Lipoti la lipoti likuwonetsanso kuti 60% ya ogwiritsa ntchito amagwiritsa ntchito malonda kangapo pa sabata, kotero chidwi chimayenera kubwerezedwa mobwerezabwereza. Mu Sprout Social Q2 2025 Pulse Survey, 57% ya ogwiritsa ntchito adati mtundu uyenera kuyika patsogolo mndandanda wazoyambira, ndikulozera ku nthano zanthawi zonse ngati mwayi. Doritos adachita izi ndi mndandanda wa Instagram Reels wokhala ndi "Chippy", kutembenuza chongopeka chopanga Super Bowl kukhala zosangalatsa zomwe zidapangitsa kuti anthu abwerere kudzawona gawo lotsatira.
Instagram ndiyabwino kwa otsatsa umunthu, makampani otsogozedwa ndi oyambitsa kapena magulu odziwa bwino chikhalidwe omwe ali ndi mapaipi amphamvu opanga komanso zothandizira kuti apange zinthu zazifupi zosasinthika. 3. LinkedIn: Imapitilira ngati injini ya B2B yosinthika kwambiri LinkedIn ndi netiweki yoyamba yamabizinesi yomwe imagwiritsidwa ntchito kupititsa patsogolo kukula kwa ntchito ndikuphunzira zambiri zamabizinesi. Deta kuchokera ku The 2026 Social Media Content Strategy Report ikuwonetsa kuti imakopa 35% ya ogwiritsa ntchito pagulu ndipo imasunga mawonekedwe osasinthika m'magulu azaka zonse. Ndiwonso maukonde otsogola pakutsatsa kwa B2B. LinkedIn imapanga zotsogola za 62% ya otsatsa a B2B, imapereka 2x kutembenuka kwapamwamba komanso kuwonjezeka kwa 33% pakufuna kugula poyerekeza ndi maukonde ena. Katswiriyu amayikanso LinkedIn ngati njira yothandizira. Malinga ndi lipotilo, 18% ya ogwiritsa ntchito amakafuna thandizo kumeneko, pomwe Baby Boomers ndi Gen X ndiwo atha kutero. Lipotilo likuwonetsanso kuti pafupifupi 70% ya ogwiritsa ntchito amalumikizana ndi zomwe zili pa LinkedIn kamodzi pa sabata, ndipo opitilira theka la ogwiritsa ntchito amakopeka ndi zolemba. Ndipo mosiyana ndi malo ochezera a pa Intaneti, ophatikiza 48% amayembekezera zambiri zamaphunziro ndi zosintha zautsogoleri. M'malo omwe ali pansipa, Mtsogoleri wamkulu wa Sprout Social Ryan Barretto akufotokoza njira yomwe ili kumbuyo kwa Recruit, kuthekera kwatsopano pa nsanja ya Sprout Social's Influencer Marketing. Cholembacho chimaphatikiza maphunziro azinthu ndi malingaliro apamwamba, omwe ndi mtundu womwe utsogoleri umayendetsedwa ndi omwe ogwiritsa ntchito LinkedIn amafunikira kwambiri.
LinkedIn pafupifupi imayima m'gulu lake chifukwa cha kuthekera kwake kutsata akatswiri. Kwa ma brand omwe amayang'ana kwambiri kupanga zitsogozo kudzera muulamuliro ndi luntha, LinkedIn imakhalabe yosayerekezeka. 4. X: Likulu la chinkhoswe ndi chisamaliro chamakasitomala X (yomwe kale inali Twitter) ndi nyumba yamawu, zokambirana za anthu zenizeni zenizeni. Pa maukonde onse, X mwina wasintha kwambiri pazaka zingapo zapitazi. Lipoti la 2026 Social Media Content Strategy lidapeza kuti gawo limodzi mwa magawo atatu a ogwiritsa ntchito pazaka zonse ali ndi mbiri ya X, koma Gen Z akuyenera kukhala ndi mbiri pamaneti. Kuchita nawo pa X ndikolimba, pomwe theka la ogwiritsa ntchito (58%) amalumikizana ndi ma netiweki kamodzi pa sabata, malinga ndi lipotilo. Pamene X tsopano ikugwirizana ndi anthu achichepere, machitidwe a ogwiritsa ntchito ndi zomwe amakonda zasintha. Ogwiritsa ntchito amalumikizana ndi mtundu pa X makamaka pazosangalatsa, komanso chisamaliro chamakasitomala. Lipotilo likupeza kuti 18% ya ogula amatcha X ngati malo awo apamwamba osamalira makasitomala. Ikuwonetsanso kuti ogwiritsa ntchito pagulu amatha kucheza kwambiri ndi makanema apafupi (<60 masekondi) akamacheza ndi ma brand pa X, akutsatiridwa kwambiri ndi zolemba zokha. Ogula achichepere (makamaka Zakachikwi) ali ndi mwayi wochita nawo zomwe zili pa X, womwe ndi mwayi womwe ma brand ena monga a Wendy akugwiritsa ntchito kwambiri. Wendy adagwirizana ndi Connor Wood (@fibulaa) pa kanema kakang'ono kamene kanalowetsa kampeni yake ya "Tendy's" ndi nthabwala komanso chikhalidwe.
Kuyanjana kumawonekera poyera pa X, kupatsa ma brand omwe ali ndi chidaliro m'mawu awo ndikukonzekera kuyankha mwachangu mwayi. Malo ochezera a pagulu: Kujambula omvera "kanema-woyamba". Malo ochezera a pagulu amapangidwa mozungulira makanema. Kuchokera pa kanema wachidule kupita ku nkhani zazitali, maukondewa amagwira ntchito kusangalatsa, kudziwitsa komanso kulimbikitsa. Zomwe zili pamanetiwekiwa zimawonetsedwa ndi ma aligorivimu amunthu payekha komanso malaibulale omwe amasakidwa, kuwapanga kukhala injini zosakira zapa media. Ogwiritsa ntchito amafika pamanetiwekiwa kuti apeze zinthu ndikuphunzira kuchokera kwa opanga ndi mitundu. 1. TikTok: Choyambirirainjini yosakira Gen Z TikTok kwenikweni ndi malo osangalatsa, koma chifukwa TikTok algorithm imalimbikitsa zomwe zili ndi chidwi ndi machitidwe, zimagwiritsidwanso ntchito potulukira. Lipoti la 2026 Social Media Content Strategy likuwonetsa kuti theka la ogwiritsa ntchito onse ali ndi mbiri ya TikTok, koma chiwerengerocho chikukwera mpaka 72% kwa Gen Z. Lipotilo likuwonetsa 44% ya ogwiritsa ntchito a Gen Z ndi 37% ya ogwiritsa ntchito a Millennial omwe amalumikizana ndi mtundu wa TikTok kangapo patsiku. Ndipo kuyanjanaku kutha kukwera mu 2026, popeza 39% ya ogula a Gen Z akukonzekera kugwiritsa ntchito TikTok kwambiri. Kwa Gen Z, TikTok ndiye njira yabwino kwambiri yopezera zinthu, 49% amagwiritsa ntchito kupeza zatsopano, malinga ndi lipotilo. Ndipo 2025 Sprout Social Index ™ idati 36% ya ogula amagwiritsa ntchito TikTok kugula, ndikuyika malo achiwiri otchuka kwambiri kuti agulitse mwachindunji. Lipotilo likupeza kuti ogwiritsa ntchito amabwera ku TikTok kuti adzasangalale ngati kanema wamfupi woyima, wotsatiridwa ndi zazitali komanso zopangidwa ndi ogwiritsa ntchito. The State of Influencer Marketing Report ikuwonetsa kuti 27% ya Gen Z imachita ndi olimbikitsa pa TikTok, poyerekeza ndi 15% yonse, kuwonetsa kuti zomwe zimatsogozedwa ndi opanga ndizofunikira pakuyendetsa pa intaneti. Scrub Daddy nthawi zambiri amaphatikiza zosangalatsa ndi ziwonetsero zamalonda. Kanemayo ali pansipa amagwiritsa ntchito ma hashtag otchuka a TikTok, monga #cleantok ndi #cleaningtiktok, mawu omvera komanso mawu ofotokozera kuti akope anthu pomwe akuwonetsa mwachilengedwe momwe malondawo amagwirira ntchito.
Ndi 71% ya ogulitsa akuchulukitsa ndalama mu 2026, TikTok imatsogolera maukonde onse pakugwiritsa ntchito kokonzekera malinga ndi lipotilo. Mitundu yomwe ikufuna kufikira Gen Z iyenera kuyiwona ngati njira yayikulu. 2. YouTube: Kusintha kwa mawonekedwe achidule komanso kupezeka kwazinthu Atafotokozedwa ndi kanema wautali, YouTube tsopano ikugwirizanitsa zochitika zazifupi ndi udindo wake ngati injini yachiwiri yaikulu padziko lonse lapansi yosakira. YouTube ikupitilizabe kukhala ndi chidwi chachikulu. Malinga ndi The 2026 Social Media Content Strategy Report, 63% ya ogwiritsa ntchito ochezera a pa Intaneti amasunga mbiri pa intaneti ndipo 30% akukonzekera kuti azigwiritsa ntchito nthawi zambiri mu 2026. Ngakhale kuti kukulako kuli kosangalatsa, chomwe chimapangitsa kuti maukondewa akhale ofunika ndi momwe ogwiritsa ntchito amachitira. Lipotilo likupeza pafupifupi kotala la ogwiritsa ntchito amapeza zatsopano pa YouTube, ndipo ogula ali ndi mwayi wofunafuna maphunziro azinthu monga zosangalatsa. Kuphatikizika kwa chidwi ndi kulingalira kumapangitsa YouTube kukhala yothandiza kwa omwe akufuna kukopa chidwi ndikuwongolera zosankha zogula pamalo amodzi. Ndiwonso amodzi mwa ma network ochepa omwe kukhala ndi mtundu wamtunduwu ndikolandiridwa. Ogwiritsa ntchito sanganene kuti akufuna kuti ma brand azikhala kutali ndi YouTube, ndikuthandizira kufotokoza chifukwa chake 56% ya otsatsa akukonzekera kuwonjezera ndalama zawo pamaneti mu 2026, malinga ndi lipotilo. Mukalumikizana ndi mtundu, ogula amakhala ndi mwayi wowonera kanema wamfupi (<60 masekondi) kuposa mawonekedwe aatali (> masekondi 60), kutanthauza kuti kutchuka kwa YouTube Shorts kwasintha momwe ogula amachitira. M'malo mwake, mawonekedwe amfupi amathandizira kuwoneka, pomwe mawonekedwe aatali amathandizira maphunziro ndi kutembenuka. Tengani mawonekedwe aatali a Apple "Simungathe Kusankha Chitsogozo," pomwe Katswiri wa Apple amayenda owonera kusiyana pakati pa mitundu ya iPhone 17. Imawonetsa momwe mungakumane ndi omvera anu poganizira maphunziro azinthu.
Chifukwa ogwiritsa ntchito amatembenukira ku YouTube ndi cholinga, zomwe zili mkati mwake zimapitilira kusaka pakapita nthawi, ndikupangitsa kuti ikhale ndalama zanzeru zamakina omwe amayang'ana kwambiri kuwonekera kokhazikika. Maukonde oyendetsedwa ndi anthu: Kumene kudalirana kwamtundu kumapangidwira Malo ochezera a pa Intaneti oyendetsedwa ndi anthu amayang'ana pazokambirana m'magulu okhudzana ndi chidwi, pomwe ogwiritsa ntchito amalumikizana ndi mafunso, zomwe akumana nazo komanso zolinga. Kafukufuku wa Q2 2025 Pulse Survey adapeza kuti 51% ya ogwiritsa ntchito padziko lonse lapansi akukonzekera kuthera nthawi yochulukirapo pamagulu ammudzi monga Reddit. Panthawi imodzimodziyo, 48% akuyembekeza kuwonjezera kugwiritsa ntchito maukonde omwe akubwera monga Bluesky ndi Threads. Pamene ogwiritsa ntchito akufuna kulumikizana kwatanthauzo pa intaneti, chidwi chikusunthira kumalo oyendetsedwa ndi anthu. Ma Brand akuyenera kutenga nawo mbali ndi cholinga kuti apindule nawo. 1. Reddit: Yendetsani chinkhoswe ndikuwunika zidziwitso zamtundu Reddit imapangidwa ndi madera okhala ndi mitu momwe anthu amafunsa, amagawana zomwe akumana nazo komanso kuyang'ana upangiri. Chikhalidwe chimenecho chimakonda kukopa omvera achichepere, ndi Millennials ndi Gen Z omwe amapanga ogwiritsa ntchito ambiri, malinga ndi The 2026 Social Media Content Strategy Report. Chikhalidwechi chimatanthauzanso kuti zopereka ziyenera kukhala gawo lofunikira pa Reddit iliyonsemalonda njira. Lipotilo likuwonetsa ogwiritsa ntchito akufuna kuti mitundu ipereke chithandizo kwamakasitomala ndi chithandizo (21%) ndikugawana zambiri zamaphunziro (16%). Kumbali yakutsogolo, 14% ya ogwiritsa ntchito safuna mtundu wa Reddit konse, kotero kutenga malo mwanzeru ndi dzina lamasewera. Kuchita nawo Reddit kumawonetsanso chikhalidwe chake. Mukalumikizana ndi ma brand pa Reddit, lipotilo likuwonetsa kuti 54% ya ogwiritsa ntchito amatha kuchita nawo zinthu zopangidwa ndi ogwiritsa ntchito, kutsatiridwa ndi ndemanga zama brand pazogwiritsa ntchito ndi ma subreddits oyendetsedwa ndi mtundu. Mwachitsanzo, pamene wogwiritsa ntchito r/Duolingo adakondwerera masiku 1,000 ndikufunsa za plushie yaulere, akaunti ya ogwira ntchito yotsimikizika idayankha mu ulusiwo ndi chisangalalo ndikuwaitanira ku DM.
Ngakhale Reddit si gawo la njira yanu yosindikizira, ndi mgodi wanzeru wapa media media. Ma subreddits ake opitilira 100,000+ ali ndi zokambilana zamakasitomala zomwe simungathe kuziwona pamanetiweki ena. Sprout Social Listening, yoyendetsedwa ndi Trellis, imatembenuza zokambirana za Reddit kukhala luntha lotheka kukuthandizani kutsimikizira mameseji, kudziwitsa zisankho zamabizinesi ndikupereka utsogoleri wokhala ndi malingaliro omveka bwino amsika.
Ngati mtundu wanu uli ndi zinthu zovuta kapena gulu lomwe likugwira ntchito kwambiri, Reddit ingakhale njira yabwino yopangira ndalama. 2. Bluesky: Mangani pamagulu a niche Bluesky ndi netiweki yatsopano yomwe imapatsa ogwiritsa ntchito kuwongolera pazakudya zawo komanso umwini wa data. Bluesky ndiyokhazikika pamawu, koma imakhala ngati ma network a niche m'malo mwa gulu la anthu. Popeza Gen Z ndi Zakachikwi atha kuyendetsa kukhazikitsidwa kwa malo ochezera atsopano kapena omwe akubwera, sizodabwitsa kuti omvera a Bluesky ndi Gen Z ndi Zakachikwi. Lipoti la 2026 Social Media Content Strategy likuwonetsa kuti 65% ya ogula amalumikizana ndi zomwe zili patsamba kamodzi pa sabata. Ndipo malinga ndi Sprout Social Q3 2025 Pulse Survey, 51% ya ogwiritsa ntchito amalimbikitsidwa kugwiritsa ntchito Bluesky pamanetiweki ofanana chifukwa amatha kuwongolera zomwe zili muzakudya zawo. Kafukufuku yemweyo adapezanso kuti 39% ya ogula amatha kuyanjana ndi ma brand pa Bluesky chifukwa imapereka chiwongolero chazinthu ndipo alibe zotsatsa zachikhalidwe. Lipotilo likupezanso kuti ogwiritsa ntchito a Bluesky ali ndi mwayi wochita nawo zolemba zamtundu (45%), zotsatiridwa ndi kanema wafupipafupi, zithunzi zosasunthika komanso zopangidwa ndi ogwiritsa ntchito. Nachi chitsanzo chochokera ku American Bird Conservancy chomwe chikuwonetsa momwe maphunziro ndi zolembera zolemba zingawonekere pa Bluesky.
Pazinthu zomwe zimayendetsedwa ndi utumwi kapena maphunziro, Bluesky imapereka mwayi wopanga chidaliro ndi kudalirika m'magulu amtundu wa anthu kudzera pamawu. 3. Ulusi: Kulitsani maziko anu azinthu zamaphunziro Ulusi ndi maukonde okhazikika pamakambirano pomwe chinkhoswe chimayendetsedwa kwambiri ndi kutenga nawo mbali. Ili ndi omvera amitundu yonse, ndi Millennials, Gen Z ndi Gen X onse akutenga nawo gawo pa intaneti. Pa Threads, 31% ya ogwiritsa ntchito amalumikizana ndi zomwe zili patsamba kamodzi pa sabata. Pakati pa ogwiritsa ntchito, zosangalatsa ndizo zomwe zimatsogolera kwambiri (28%), zotsatiridwa ndi chidziwitso cha maphunziro (15%) kenako maubwenzi olimbikitsa (14%), malinga ndi The 2026 Social Media Content Strategy Report. Kuphatikizidwa pamodzi, zokonda izi zimapereka mwayi wophatikiza maphunziro azinthu ndi zosangalatsa komanso zokhudzana ndi chikhalidwe. Izi zimathandizidwa ndi zomwe zapeza kuchokera ku lipoti lazomwe zachitika chaka chatha, zomwe zikuwonetsa kuti 66% ya ogwiritsa ntchito pagulu amati edutainment ndiye mtundu womwe umakonda kwambiri zamtundu wamtunduwu. The 2026 Social Media Content Strategy Report idawululanso kuti zolemba ndi makanema apafupiafupi amachita bwino kwambiri, makamaka akalowa munyengo zachikhalidwe ndikuyitanitsa zokambirana. Njira imodzi yopangira ma Threads kuti achite izi ndikulumikizana ndi mitundu ina, zomwe nthawi zambiri zimabweretsa kuwoneka mwamphamvu muzakudya. Muchitsanzo chomwe chili pansipa, Grammarly imapereka upangiri wolembera wokutidwa ndi zowonera zoseketsa, ndikupereka njira yosavuta yofikira ku maphunziro.
Zindikirani: Ulusi umagwira ntchito bwino pamene maphunziro azinthu akuperekedwa kudzera mu zokambirana, nthabwala komanso kutenga nawo mbali pazikhalidwe panthawi yake. Malo atsopano ochezera a pa TV kuti mufufuze za mtundu wanu Pamene omvera amayesa malo atsopano mu 2026, mtundu uli ndi mwayi wowonekera molawirira. Nawa malo ena ochezera a pa Intaneti oyenera kuwonera:
Substack: Netiweki yofalitsa motsogozedwa ndi opanga yomwe imaphatikiza nkhani zamakalata ndi anthu ammudzizida ngati ndemanga ndi olembetsa macheza. Ndiwoyenera kwa ma brand omwe amaika ndalama mwa anthu omwe ali nawo komanso utsogoleri wamalingaliro. Onani Sprout's Substack, Social Futures, mwachitsanzo. Rednote: Malo ochezera achi China komanso e-commerce akutchedwa "kuphatikiza TikTok ndi Instagram." Popeza imagwiritsidwa ntchito kwambiri pogawana maupangiri amoyo, imakhala yothandiza kwambiri pazamalonda komanso kulosera zam'tsogolo. Retro: Pulogalamu yazithunzi yopanda zotsatsa yomwe imayang'ana kwambiri pazambiri zapa TV poyitanitsa ogwiritsa ntchito kuti atumize zobwereza sabata iliyonse zopangira anzawo apamtima. Ma Airbuds: Pulogalamu yogawana nyimbo komwe ogwiritsa ntchito amalumikizana kudzera muzomvera. Malo a magulu omwe ali ndi chidwi chodziwika bwino. Lemon8: Mawonekedwe oyambira moyo omwe amaphatikiza zinthu za Instagram ndi Pinterest, zokhala ndi mwayi wopeza zinthu zamphamvu.
Chidwi pa maukonde ngati amenewa chikuchulukirachulukira. Kafukufuku wa Q2 2025 Sprout Pulse Survey adawulula kuti 41% ya ogwiritsa ntchito pazama TV padziko lonse lapansi aziwononga nthawi yambiri pamanetiweki oyendetsedwa ndi opanga monga Substack ndi Patreon. Izi zati, kukhala ndi mwayi woyamba kumapereka phindu pomwe netiweki ikugwirizana ndi omvera anu ndi mtundu wanu. Ndondomeko ya ndondomeko ya 3 kuti musankhe maukonde ogwira mtima kwambiri Tsopano popeza mwawona zomwe zili pamasamba otchuka kwambiri ochezera, tabwera kukuthandizani kusankha zomwe zingakhale zothandiza kwambiri pamtundu wanu. Ndondomekoyi ikufotokoza momwe mungachepetse kuyang'ana kwanu molimba mtima. 1. Unikani zofunikira zabizinesi kupitilira kutsatsa Malo ochezera a pa Intaneti ndi ofunika kwambiri pamene zolinga zikukwera bwino ku zolinga zonse za kampani. Ngati mungoyang'ana kwambiri gulu lanu lazamalonda, mutha kuphonya mwayi wopanga chidwi chachikulu. Mwachitsanzo, tiyerekeze kuti mumagwira ntchito ndi mtundu wa B2B womwe umayang'ana kwambiri zosintha pakutsatsa kwake. Ngati mumayika patsogolo potengera cholinga chimenecho, mutha kuwononga nthawi yanu yonse pamanetiweki omwe amangodina kwambiri. Gulu lanu lazinthu, kumbali ina, likhoza kuyang'ana kwambiri pakukweza kukhutira kwamakasitomala (CSAT). Ngati simuganizira zolinga za gulu lazogulitsa, mutha kunyalanyaza maukonde omwe amapereka mayankho ofunikira amakasitomala kudzera pazopempha zothandizira kapena zokambirana zamagulu. Pokhala ndi chidwi ndi ndemangayi, mutha kugwirira ntchito limodzi ndi gulu lanu kuti muwonjezere chikoka pagulu lanu. Ma social media amatha kukhudza magawo ambiri abizinesi. Ichi ndichifukwa chake mukufuna kumvetsetsa zofunikira pamagulu osiyanasiyana mkati mwa bungwe musanasankhe maukonde omwe mungayang'ane nawo. 2. Mapu khalidwe la omvera ndi nzeru za anthu Njira zopambana zimagwirizanitsa pakati pa zolinga zamabizinesi ndi machitidwe a omvera. Kuyang'ana kwambiri pa imodzi ndikuwononga winayo kungayambitse njira yomwe ingaphonye chizindikiro. Kuti mudziwe komwe omvera anu akuwonongera nthawi yawo, muyenera kuphatikiza kafukufuku wa ogula-monga ziwerengero zomwe zatchulidwa m'nkhaniyi-ndi mbiri yanu ya mbiri yakale. Gwiritsani ntchito chida choyang'anira malo ochezera a pa Intaneti kuti muzindikire kuti ndi ma profailo ati omwe akupanga chidwi kwambiri komanso kuchitapo kanthu. Ngati mukugwiritsa ntchito Sprout Social, mutha kupeza izi mu Report Performance Report.
Lipotili likupatsani ma analytics apamwamba kwambiri kuti muthe kudziwa momwe mbiri yanu ikugwiritsidwira ntchito. Ngati mbiri zina zimaposa ena nthawi zonse, ino ndi nthawi yoti mufufuze chifukwa chake. 3. Pangani kusanthula kwapakati kwa mpikisano Gawo lanu lomaliza mu kafukufukuyu ndikuchita kafukufuku wampikisano. Poyang'anitsitsa njira zamagulu ochezera a pa Intaneti za omwe akupikisana nawo kwambiri, mungapeze zidziwitso zamtengo wapatali zomwe mwina simunaziphonye poyang'ana zoyesayesa zanu zokha. Social Media ndi chida chodabwitsa cha competitive intel. Otsatsa nthawi zambiri amatengera zomwe anthu amakumana nazo kuti awone kukhulupirika kwa kasitomala ndikuwonetsa mphamvu ndi zofooka za omwe akupikisana nawo. Mukawona omwe akupikisana nawo akuyenda bwino panjira inayake, ndichizindikiro champhamvu kuti ndikofunikira kuyang'ananso kupezeka kwanu komweko.
Ngati mukufuna kulowa mozama pakusanthula kwanu, ganizirani kugwiritsa ntchito chida chomvera anthu. Ndi luso la Sprout's Social Listening, mutha kupanga Mitu Yakupikisana Kusanthula ndikuphwanya deta ndi Mitu yeniyeni. Mwanjira iyi, mutha kuwona mitu ndi mitu yomwe imakonda kwambiri omvera. Sankhani malo ochezera a pa TV mwanzeru mu 2026 Simukuyenera kukhala pa malo ochezera a pa Intaneti kuti mupeze zotsatira zamphamvu kuchokera ku njira yanu yochezera. Invest in themaukonde omwe amagwirizana ndi omvera anu ndi zolinga zanu, ndikuwonetsa momwe omvera anu akufunsira. Mukatero, zomwe mumalemba zidzachita bwino, ndipo zotsatira zanu zidzakula. Kuti mulowe mozama muzambiri, onani The 2026 Social Media Content Strategy Report. Chotsatira Momwe mungasankhire malo oyenera ochezera amtundu wanu mu 2026 adawonekera koyamba pa Sprout Social.
