Muaj kev cuam tshuam loj zuj zus ntawm cov tes hauj lwm thiab cov khoom lag luam tau nqis peev hauv, thiab qhov twg cov neeg tuaj saib tau siv lawv lub sijhawm thiab qhov lawv xav tau. Raws li 2026 Social Media Content Strategy Report, cov neeg siv khoom thoob plaws ntau tiam neeg npaj siv sijhawm ntau hauv Facebook, ua raws li Instagram thiab YouTube, tab sis feem ntau cov npe tau faib kev nqis peev rau TikTok thiab Instagram. Thiab thaum cov tuam txhab lag luam tau nqis peev hauv AI-tsim cov ntsiab lus, cov neeg siv khoom hais tias lawv xav tau ntau cov ntsiab lus tsim los ntawm tib neeg, kev pabcuam tus kheej thiab muaj txiaj ntsig kev koom tes hauv cov chaw me me. Cov kev tsis sib haum xeeb zoo li no ua rau muaj kev ntseeg siab thiab ua rau muaj kev cuam tshuam. Txhawm rau ua tiav ntawm kev tshaj xov xwm hauv 2026, koj yuav tsum ua kom koj cov peev txheej nrog cov hom phiaj kev lag luam thiab cov neeg tuaj saib xav tau. Peb yuav qhia txog kev nkag siab ntawm cov neeg siv khoom nyiam thoob plaws hauv tes hauj lwm los pab qhia koj txog yuav ua li cas thiaj ua tau qhov tseem ceeb hauv kev sib raug zoo rau koj lub hom phiaj. Dab tsi koj yuav tsum paub txog sab saum toj social media networks Ua ntej txiav txim siab qhov twg los nqis peev, nws yuav pab kom nkag siab txog cov kev sib raug zoo xov xwm twg yog qhov tseem ceeb ntawm cov neeg siv khoom thiab kev saws me nyuam hauv 2026. Dab tsi yog qhov saum toj kawg nkaus social media platforms? Cov kev sib raug zoo saum toj kawg nkaus hauv 2026 yog Facebook, Instagram thiab YouTube, raws li 2026 Social Media Content Strategy Report. Cov no yog cov neeg siv social networks npaj siv sijhawm ntau dua thoob plaws txhua tus neeg siv khoom. Dab tsi yog social media platforms loj tshaj? Facebook tseem yog qhov kev siv ntau tshaj plaws hauv kev sib tham. Xyoo 2026 Social Media Content Strategy Report qhia tias 85% ntawm cov neeg siv khoom tuav cov ntaub ntawv hla ntau tiam neeg. Dab tsi social media muaj cov neeg siv ntau tshaj? Facebook muaj cov neeg siv loj tshaj plaws ntawm cov kev sib tham hauv xov xwm, nrog ntau dua peb txhiab tus neeg siv nquag. Txawm li cas los xij, social network loj tsis txiav txim siab tus nqi tsim nyog. Txhua lub network muaj cov neeg tuaj saib sib txawv thiab cov txiaj ntsig zoo rau cov hom. General social media networks: Lub hauv paus muaj nyob General social media networks yog ntau hom, ntau lub hom phiaj thiab siv los ntawm cov neeg tuaj saib dav. Lawv nyiam tsim lub hauv paus ntawm feem ntau cov tswv yim kev sib raug zoo. Nyob rau hauv 2026, cov tes hauj lwm no txuas ntxiv xa mus txog thiab cuam tshuam kev lag luam, ua rau lawv ntse pib cov ntsiab lus rau hom. Lawv kuj ua haujlwm tseem ceeb rau cov neeg siv khoom siv social media, uas yog qhov thib ob loj tshaj plaws cov neeg siv khoom xav kom cov hom lag luam tsom mus rau, raws li 2026 Social Media Content Strategy Report. 1. Facebook: Coj hauv kev tshawb pom cov khoom Tau ob xyoo lawm, cov neeg siv tau flocked rau Facebook los qhia cov ntsiab lus thiab nrhiav cov khoom. Tab sis nyob rau hauv 2026 Social Media Content Strategy Report, 52% ntawm cov neeg siv khoom hu ua Facebook lawv lub network saum toj kawg nkaus rau kev tsim cov zej zog, txhawb qhov kev sib txuas yog qhov ua rau tib neeg rov qab los. Facebook qhov kev thov dav dav ua rau nws muaj koob meej. Daim ntawv tshaj tawm qhia tias 85% ntawm txhua tus neeg siv muaj qhov profile hauv lub network thiab 39% npaj yuav nce lawv lub sijhawm siv hauv Facebook hauv 2026. Daim ntawv tshaj tawm cov ntaub ntawv tseem qhia tau tias lub network coj hauv kev tshawb nrhiav cov khoom lag luam thiab kev pabcuam hauv social media cov neeg siv khoom, nrog ze li 40% ntawm cov neeg siv tig mus rau lub network nrhiav cov khoom tshiab thiab 45% siv nws rau kev txhawb nqa. Kev sib cuam tshuam ntawm kev lag luam hauv Facebook nthuav tawm tag nrho cov neeg siv khoom taug kev, uas piav qhia vim li cas 70% ntawm cov neeg lag luam pom zoo tias Facebook ua rau muaj kev cuam tshuam loj tshaj plaws rau kev lag luam. Cov ntawv tshaj tawm zoo siv los ua tus thawj coj, tab sis daim ntawv tshaj tawm pom tias cov yeeb yaj kiab luv luv hauv qab 60 vib nas this tam sim no xa cov kev ua tau zoo tshaj plaws hauv Facebook. Tshwj xeeb tshaj yog thaum cov ntsiab lus sib xyaw kev lom zem nrog cov txiaj ntsig zoo, xws li cov khoom lag luam demos lossis FAQ-style teb. Xbox nquag tshaj tawm cov yeeb yaj kiab luv luv rau kev tsom mus rau Xbox Game Pass lub npe yav tom ntej, ua rau kiv cua sib tham thiab tsav cov khoom nrhiav pom.
Rau cov hom lag luam nrhiav kom muaj kev cuam tshuam loj tshaj plaws thoob plaws cov neeg siv khoom taug kev, Facebook muab ib qho ntawm cov muaj zog rov qab los ntawm kev siv zog hauv kev sib raug zoo. 2. Instagram: Inspires high-frequency brand interactions Instagram sib xyaw cov lus dab neeg pom nrog cov lag luam sib cuam tshuam, ua rau nws yog ib qho ntawm kev sib koom tes-hnyav tshaj plaws. Nws yog qhov thib ob nrov tshaj plaws social network thoob plaws hnub nyoog pawg. Xyoo 2026 Social Media Content Strategy Report qhia tias 65% ntawm cov neeg siv social media muaj Instagram profile, thiab tshwj xeeb tshaj yog nrov ntawm cov neeg tuaj saib hluas, nrog 41% ntawm Gen Z cov neeg siv khoom npaj siv Instagram ntau dua hauv 2026. Thaum Instagram txhawb nqa kev tshawb pom cov khoom lag luam thiab cov neeg siv khoom sib cuam tshuam, daim ntawv tshaj tawm pom tias kev lom zem yog qhov laj thawj tshaj plaws uas cov neeg siv koom nrog cov npe ntawm lub network. Qhov no txhais ua cov ntsiab lus uas cov neeg siv kev sib raug zoofeem ntau yuav cuam tshuam nrog ntawm Instagram. Cov yeeb yaj kiab luv luv hauv qab 60 vib nas this ua rau muaj kev ua tau zoo tshaj plaws ntawm Instagram, ua raws li cov neeg siv tsim thiab cov ntsiab lus cuam tshuam, raws li tsab ntawv ceeb toom. Raws li kev thov rau tib neeg tsim cov ntsiab lus loj hlob, cov hom lag luam uas tsim cov yeeb yaj kiab luv luv yog qhov zoo tshaj plaws rau kev sib tw. Cov ntaub ntawv tshaj tawm kuj qhia tau tias 60% ntawm cov neeg siv koom nrog cov npe ntau zaus hauv ib lub lis piam, yog li yuav tsum tau txais kev saib xyuas ntau zaus. Nyob rau hauv Sprout Social Q2 2025 Pulse Survey, 57% ntawm cov neeg siv tau hais tias cov hom lag luam yuav tsum ua qhov tseem ceeb ntawm cov ntsiab lus tseem ceeb, taw qhia txog kev hais dab neeg raws li lub sijhawm. Doritos muab qhov no rau hauv kev xyaum nrog ntau ntawm Instagram Reels featuring nws "Chippy" tus cwj pwm, tig qhov kev ua tsis zoo ntawm Super Bowl ntau lawm rau hauv kev lom zem uas ua rau tib neeg rov qab los saib ntu tom ntej.
Instagram yog qhov zoo tshaj plaws rau cov khoom lag luam rau tus kheej, tus tsim cov tuam txhab lossis cov pab pawg muaj txiaj ntsig zoo nrog cov kav dej muaj tswv yim zoo thiab cov peev txheej los tsim cov ntsiab lus luv luv. 3. LinkedIn: Txuas ntxiv raws li kev hloov pauv siab B2B lub cav LinkedIn yog ib lub lag luam-thawj lub network siv los txhawb kev loj hlob ntawm kev ua haujlwm thiab kawm txog kev paub txog kev lag luam. Cov ntaub ntawv los ntawm 2026 Social Media Content Strategy Report qhia tau hais tias nws nyiam 35% ntawm cov neeg siv kev sib raug zoo thiab tuav cov sawv cev zoo ib yam thoob plaws hnub nyoog. Nws tseem yog tus thawj coj network rau B2B kev lag luam. LinkedIn tsim ua rau 62% ntawm B2B cov lag luam, xa 2x kev hloov pauv siab dua thiab 33% nce hauv kev xav tau piv rau lwm lub network. Cov ntsiab lus ntawm kev tshaj lij kuj tseem ua haujlwm LinkedIn ua ib txoj hauv kev txhawb nqa. Raws li tsab ntawv ceeb toom, 18% ntawm cov neeg siv nrhiav kev pab nyob ntawd, nrog Baby Boomers thiab Gen X feem ntau yuav ua li ntawd. Daim ntawv tshaj tawm kuj qhia tias ze li ntawm 70% ntawm cov neeg siv cuam tshuam nrog cov ntsiab lus ntawm LinkedIn tsawg kawg ib zaug hauv ib lub lis piam, nrog ntau dua ib nrab ntawm cov neeg siv gravitating rau cov ntawv nyeem. Thiab tsis zoo li kev lom zem hauv zej zog, kev sib koom ua ke 48% cia siab tias cov ntaub ntawv qhia txog kev kawm thiab kev coj noj coj ua tshiab. Hauv kev tshaj tawm hauv qab no, Sprout Social CEO Ryan Barretto qhia txog lub tswv yim tom qab Recruit, lub peev xwm tshiab hauv Sprout Social's Influencer Marketing platform. Cov ntawv tshaj tawm sib txuas cov khoom lag luam nrog kev xav txog kev tswj hwm, uas yog raws nraim hom kev coj noj coj ua-tsav cov ntsiab lus LinkedIn cov neeg siv khoom muaj nqis tshaj plaws.
LinkedIn yuav luag sawv hauv ib pawg ntawm nws tus kheej ua tsaug rau nws lub peev xwm los tsom rau cov neeg ua haujlwm tshaj lij. Rau cov hom phiaj tsom rau kev tsim cov thawj coj los ntawm txoj cai thiab kev pom, LinkedIn tseem tsis sib xws. 4. X: Hub rau kev koom tes thiab kev saib xyuas cov neeg siv khoom X (yav tas los Twitter) yog lub tsev ntawm cov ntawv nyeem, kev sib tham hauv lub sijhawm. Ntawm tag nrho cov tes hauj lwm, X tau hloov pauv ntau tshaj ob peb xyoos dhau los. 2026 Social Media Content Strategy Report pom tias ib feem peb ntawm tag nrho cov neeg siv kev sib raug zoo thoob plaws hnub nyoog cov pej xeem muaj X profile, tab sis Gen Z feem ntau yuav muaj qhov profile ntawm lub network. Kev koom tes ntawm X yog qhov muaj zog, nrog ntau dua ib nrab ntawm cov neeg siv (58%) cuam tshuam nrog cov npe ntawm lub network tsawg kawg ib zaug hauv ib lub lis piam, raws li tsab ntawv ceeb toom. Raws li X tam sim no caters rau cov pej xeem hluas, cov neeg siv tus cwj pwm thiab cov ntsiab lus nyiam tau hloov. Cov neeg siv cuam tshuam nrog cov hom ntawm X feem ntau rau kev lom zem, tab sis kuj rau kev saib xyuas cov neeg siv khoom. Daim ntawv tshaj tawm pom tias 18% ntawm cov neeg siv khoom npe X yog lawv qhov chaw siab tshaj plaws rau kev saib xyuas cov neeg siv khoom. Nws kuj tseem ceeb tias cov neeg siv kev sib raug zoo feem ntau yuav cuam tshuam nrog cov duab luv luv (<60 vib nas this) thaum koom nrog cov hom ntawm X, ua raws li cov ntawv nyeem nkaus xwb. Cov tub ntxhais hluas cov neeg siv khoom (tshwj xeeb yog Millennials) muaj feem cuam tshuam nrog cov ntsiab lus cuam tshuam ntawm X, uas yog lub sijhawm qee lub npe xws li Wendy's tau ua ntau tshaj. Wendy tau koom tes nrog Connor Wood (@fibulaa) ntawm daim vis dis aus luv luv uas ua rau nws "Tendy's" phiaj xwm nrog kev lom zem thiab kev coj noj coj ua.
Kev sib cuam tshuam nthuav tawm rau pej xeem ntawm X, muab cov khoom lag luam uas ntseeg siab hauv lawv lub suab thiab npaj los teb sai sai. Kev lom zem tes hauj lwm: ntes cov "video-thawj" cov neeg tuaj saib Social kev lom zem tes hauj lwm yog tsim nyob ib ncig ntawm cov ntsiab lus video. Los ntawm cov yeeb yaj kiab luv luv mus rau zaj dab neeg ntev, cov tes hauj lwm no ua haujlwm rau kev lom zem, qhia thiab txhawb nqa. Cov ntsiab lus ntawm cov tes hauj lwm no tau tshwm sim los ntawm tus kheej algorithms thiab tshawb nrhiav cov ntsiab lus hauv tsev qiv ntawv, ua rau lawv lub vev xaib social media search engines. Cov neeg siv tuaj rau hauv cov tes hauj lwm no los nrhiav cov khoom lag luam thiab kawm los ntawm cov neeg tsim khoom thiab cov khoom lag luam. 1. TikTok: Thawjnrhiav cav rau Gen Z TikTok feem ntau yog kev lom zem network, tab sis vim TikTok algorithm pom zoo cov ntsiab lus raws li kev txaus siab thiab kev coj cwj pwm, nws kuj tau siv rau kev tshawb pom. Xyoo 2026 Social Media Content Strategy Report qhia tias ib nrab ntawm txhua tus neeg siv kev sib raug zoo muaj TikTok profile, tab sis tus lej ntawd nce mus txog 72% rau Gen Z. Thiab ntawm cov neeg siv, kev koom tes yog siab. Daim ntawv tshaj tawm qhia 44% ntawm Gen Z cov neeg siv thiab 37% ntawm Millennial cov neeg siv cuam tshuam nrog cov npe ntawm TikTok ntau zaus hauv ib hnub. Thiab qhov kev sib cuam tshuam tuaj yeem nce ntxiv hauv 2026, txij li 39% ntawm Gen Z cov neeg siv khoom npaj siv TikTok ntau dua. Rau Gen Z, TikTok yog cov channel saum toj kawg nkaus rau kev tshawb pom cov khoom, nrog 49% siv nws los nrhiav cov khoom tshiab, raws li tsab ntawv ceeb toom. Thiab 2025 Sprout Social Index ™ hais tias 36% ntawm cov neeg siv khoom siv TikTok los ua kev yuav khoom, suav tias yog qhov thib ob nrov tshaj plaws rau kev yuav khoom ncaj qha. Daim ntawv tshaj tawm pom cov neeg siv tuaj rau TikTok rau kev lom zem hauv daim ntawv luv luv ntsug video, ua raws li daim ntawv ntev thiab cov neeg siv tsim cov ntsiab lus. Lub Xeev ntawm Influencer Marketing Report qhia tau hais tias 27% ntawm Gen Z koom nrog influencers ntawm TikTok, piv rau 15% tag nrho, qhia tias tus tsim-coj cov ntsiab lus yog qhov tseem ceeb rau kev tsav tsheb kev koom tes hauv lub network. Scrub Daddy nquag muab kev lom zem nrog cov khoom ua qauv qhia. Cov vis dis aus hauv qab no siv TikTok hashtags nrov, zoo li #cleantok thiab #cleaningtiktok, trending audio and a meme-style caption to draw people in while naturally shows how the product works.
Nrog 71% ntawm cov neeg lag luam nce kev nqis peev hauv 2026, TikTok coj txhua lub network hauv kev npaj siv nyiaj raws li daim ntawv tshaj tawm. Hom uas xav mus cuag Gen Z yuav tsum kho nws raws li ib tug tseem ceeb channel. 2. YouTube: Kev hloov pauv mus rau daim ntawv luv luv thiab pom cov khoom lag luam Ib zaug txhais los ntawm daim ntawv video ntev, YouTube yog tam sim no ntsuas qhov luv-daim ntawv koom nrog nws lub luag haujlwm raws li lub ntiaj teb thib ob loj tshaj plaws kev tshawb fawb cav. YouTube tseem tuav kev thov kom dav dav. Raws li 2026 Social Media Content Strategy Report, 63% ntawm cov neeg siv kev sib raug zoo tswj hwm cov ntaub ntawv hauv lub network thiab 30% npaj yuav siv nws ntau zaus hauv 2026. Thaum qhov ntsuas tau txaus siab, qhov ua rau lub network no muaj txiaj ntsig yog li cas cov neeg siv koom nrog. Daim ntawv tshaj tawm pom ze li ib feem peb ntawm cov neeg siv pom cov khoom tshiab hauv YouTube, thiab cov neeg siv khoom yuav luag zoo li yuav nrhiav cov khoom lag luam raws li kev lom zem. Qhov kev sib xyaw ntawm kev xav paub thiab kev txiav txim siab ua rau YouTube muaj txiaj ntsig zoo rau cov hom lag luam nrhiav kom tau txais kev mloog thiab qhia kev txiav txim siab yuav khoom hauv ib qho chaw. Nws kuj yog ib qho ntawm ob peb lub network uas muaj lub npe muaj npe tau txais tos. Cov neeg siv khoom tsawg kawg yuav hais tias lawv xav kom cov hom lag luam nyob deb ntawm YouTube, pab piav qhia vim li cas 56% ntawm cov neeg lag luam npaj yuav nce lawv cov peev hauv network hauv 2026, ib daim ntawv tshaj tawm. Thaum sib cuam tshuam nrog cov hom lag luam, cov neeg siv khoom muaj feem ntau me ntsis saib cov yeeb yaj kiab luv luv (<60 vib nas this) dua li daim ntawv ntev (> 60 vib nas this), qhia tias qhov nrov ntawm YouTube Shorts tau hloov pauv li cas cov neeg siv khoom koom nrog. Hauv kev xyaum, daim ntawv luv luv ua rau pom kev, thaum daim ntawv ntev txhawb kev kawm thiab kev hloov pauv. Coj Apple daim ntawv ntev "Tsis Txaus Siab Qhia," qhov twg Apple Tus Kws Tshaj Lij Tshaj Lij taug kev cov neeg saib los ntawm qhov sib txawv ntawm iPhone 17 qauv. Nws qhia tau hais tias koj tuaj yeem ntsib koj cov neeg tuaj saib ntawm lub ntsiab lus ntawm kev xav nrog kev kawm txog cov khoom.
Vim tias cov neeg siv tig mus rau YouTube nrog lub hom phiaj, nws cov ntsiab lus txuas ntxiv mus los ntawm kev tshawb nrhiav lub sijhawm, ua rau nws muaj peev xwm ntse rau cov hom lag luam tsom mus rau qhov pom tau zoo. Kev sib koom ua ke hauv zej zog: qhov chaw muaj kev ntseeg siab tau tsim Cov kev sib tham hauv zej zog uas tau tsav los ntawm kev sib tham nyob rau hauv kev sib tham hauv pab pawg neeg nyiam, qhov twg cov neeg siv txuas nrog cov lus nug, kev paub thiab cov hom phiaj. Lub Q2 2025 Pulse Survey pom tias 51% ntawm cov neeg siv kev sib raug zoo thoob ntiaj teb npaj siv sijhawm ntau rau hauv zej zog cov tes hauj lwm xws li Reddit. Nyob rau tib lub sijhawm, 48% cia siab tias yuav nce lawv txoj kev siv cov xovtooj tawm tshiab xws li Bluesky thiab Threads. Raws li cov neeg siv nrhiav kev sib cuam tshuam muaj txiaj ntsig hauv online, kev saib xyuas tau hloov mus rau cov chaw hauv zej zog-tsav. Cov khoom lag luam yuav tsum koom nrog lub hom phiaj los ua kom tau zoo tshaj plaws ntawm lawv. 1. Reddit: Tsav kev sib koom tes thiab tshawb nrhiav cov tswv yim pom zoo Reddit yog tsim los ntawm cov zej zog raws cov ncauj lus uas tib neeg nug cov lus nug, qhia cov kev paub dhau los thiab nrhiav cov lus qhia. Cov kab lis kev cai ntawd nyiam nyiam cov neeg hluas, nrog Millennials thiab Gen Z ua rau feem coob ntawm cov neeg siv, raws li 2026 Social Media Content Strategy Report. Cov kab lis kev cai kuj txhais tau tias kev pab nyiaj yuav tsum yog ib feem tseem ceeb ntawm Redditkev lag luam zoo. Daim ntawv tshaj tawm qhia tau hais tias cov neeg siv xav tau cov hom lag luam los muab kev pabcuam rau cov neeg siv khoom thiab kev txhawb nqa (21%) thiab qhia cov ntaub ntawv kev kawm (16%). Ntawm qhov ntxeev sab, 14% ntawm cov neeg siv tsis xav tau cov npe ntawm Reddit txhua, yog li kev siv qhov chaw tawm tswv yim yog lub npe ntawm qhov kev ua si. Kev koom tes ntawm Reddit kuj qhia txog nws cov kab lis kev cai. Thaum sib cuam tshuam nrog cov npe ntawm Reddit, daim ntawv tshaj tawm qhia tias 54% ntawm cov neeg siv feem ntau yuav koom nrog cov neeg siv tsim cov ntsiab lus, ua raws li cov lus pom hauv cov neeg siv khoom thiab cov npe hloov kho subreddits. Txhawm rau ua piv txwv, thaum tus neeg siv hauv r / Duolingo ua kev zoo siab rau 1,000-hnub streak thiab nug txog qhov pub dawb plushie, cov neeg ua haujlwm tau lees paub tus lej teb hauv xov nrog kev zoo siab thiab caw lawv mus rau DM.
Txawm hais tias Reddit tsis yog ib feem ntawm koj lub tswv yim tshaj tawm, nws yog social media txawj ntse goldmine. Nws 100,000+ subreddits muaj cov neeg siv khoom sib tham uas koj tsis tshua pom hauv lwm lub network. Sprout Social Listening, siv los ntawm Trellis, hloov Reddit kev sib tham mus rau hauv kev txawj ntse los pab koj kom siv tau cov lus, qhia txog kev txiav txim siab ua lag luam thiab muab kev coj noj coj ua nrog kev pom tseeb ntawm kev lag luam kev xav.
Yog tias koj lub lag luam muaj cov khoom lag luam nyuaj lossis cov zej zog koom nrog, Reddit yuav yog lub network zoo los nqis peev hauv. Tab sis kom ua tau zoo tshaj plaws, koj xav tau cov peev txheej los xa cov txiaj ntsig zoo los ntawm kev txhawb nqa, kev kawm thiab kev xaiv koom nrog. 2. Bluesky: Tsim cov zej zog niche Bluesky yog lub network tshiab uas muab nws cov neeg siv tswj hwm lawv cov khoom noj thiab cov ntaub ntawv tswv cuab. Bluesky yog cov ntawv nyeem, tab sis nws ua haujlwm zoo li lub network ntawm cov zej zog niche es tsis yog lub rooj sab laj pej xeem. Txij li thaum Gen Z thiab Millennials feem ntau yuav tsav qhov kev saws me nyuam los yog kev sib tham tshiab, nws tsis xav tsis thoob tias Bluesky thawj cov neeg tuaj saib yog Gen Z thiab Millennials. 2026 Social Media Content Strategy Report qhia tau hais tias 65% ntawm cov neeg siv khoom cuam tshuam nrog cov ntsiab lus ntawm hom khoom tsawg kawg ib zaug hauv ib lub lis piam. Thiab raws li Sprout Social Q3 2025 Pulse Survey, 51% ntawm cov neeg siv tau mob siab rau siv Bluesky hla cov tes hauj lwm zoo sib xws vim tias lawv tuaj yeem tswj cov ntsiab lus hauv lawv cov pub. Tib daim ntawv ntsuam xyuas kuj pom tau tias 39% ntawm cov neeg siv khoom muaj feem cuam tshuam nrog cov npe ntawm Bluesky vim tias nws muaj kev tswj hwm cov ntsiab lus thiab tsis muaj kev tshaj tawm ib txwm nyob hauv qhov chaw. Daim ntawv tshaj tawm kuj pom tias cov neeg siv Bluesky feem ntau yuav koom nrog cov ntawv sau npe (45%), ua raws li cov duab luv luv, cov duab zoo li qub thiab cov ntsiab lus tsim los ntawm cov neeg siv. Ntawm no yog ib qho piv txwv los ntawm American Bird Conservancy uas qhia tau hais tias yuav ua li cas kev kawm ntawv thiab cov ntsiab lus xa mus rau hauv Bluesky.
Rau lub hom phiaj-tsav los yog kev kawm-tsim hom, Bluesky muaj lub sijhawm los tsim kev ntseeg siab thiab kev ntseeg siab hauv cov zej zog niche los ntawm kev sib koom ua ke ntawm cov ntawv nyeem. 3. Xov: Loj hlob koj lub hauv paus rau cov ntaub ntawv qhia txog kev kawm Xov xwm yog ib qho kev sib tham-kev sib tham uas muaj kev sib koom ua ke feem ntau los ntawm kev koom tes. Nws muaj cov neeg tuaj saib ntau tiam neeg, nrog Millennials, Gen Z thiab Gen X tag nrho cov koom tes hauv lub network. Ntawm Xov Xwm, 31% ntawm cov neeg siv cuam tshuam nrog cov ntsiab lus ntawm hom khoom tsawg kawg ib zaug hauv ib lub lis piam. Ntawm cov neeg siv, kev lom zem yog qhov tseem ceeb tshaj plaws (28%), ua raws li cov ntaub ntawv qhia txog kev kawm (15%) tom qab ntawd cuam tshuam nrog kev koom tes (14%), raws li 2026 Social Media Content Strategy Report. Ua ke, cov kev nyiam no nthuav tawm lub sijhawm zoo los muab cov khoom lag luam kev kawm nrog cov ntsiab lus lom zem thiab kev coj noj coj ua. Qhov no yog thim rov qab los ntawm kev tshawb pom los ntawm xyoo tas los cov ntsiab lus tshaj tawm tswv yim, uas qhia tau tias 66% ntawm cov neeg siv kev sib raug zoo hais tias kev kawm yog hom kev nyiam tshaj plaws ntawm cov ntsiab lus. Xyoo 2026 Social Media Content Strategy Report kuj tau qhia tias cov ntawv tshaj tawm thiab cov yeeb yaj kiab luv luv ua tau zoo tshaj plaws, tshwj xeeb tshaj yog thaum lawv coj mus rau hauv lub sijhawm kab lis kev cai thiab caw kev sib tham. Ib txoj hauv kev rau cov npe ntawm Cov Xov Xwm ua qhov no yog kev cuam tshuam nrog lwm lub npe, uas feem ntau ua rau muaj kev pom muaj zog hauv kev pub noj. Hauv qhov piv txwv hauv qab no, Grammarly muab cov lus qhia sau ntawv qhwv rau hauv kev soj ntsuam lom zem, muab txoj hauv kev yooj yim rau kev nkag siab txog kev kawm.
Nco tseg: Cov xov xwm ua haujlwm zoo tshaj plaws thaum cov khoom lag luam kev kawm raug xa los ntawm kev sib tham, kev lom zem thiab kev koom tes raws sijhawm. Tshiab social media networks tshawb nrhiav rau koj hom Raws li cov neeg tuaj saib sim nrog qhov chaw tshiab hauv 2026, cov khoom lag luam muaj lub sijhawm los nthuav tawm ntxov. Nov yog ob peb lwm social networks tsim nyog saib:
Substack: Tus tsim-coj kev tshaj tawm network uas sib xyaw cov ntawv xov xwm nrog zej zogcov cuab yeej zoo li cov lus pom thiab cov neeg sib tham. Qhov zoo tshaj plaws rau cov hom lag luam nqis peev hauv cov neeg tuaj saib thiab kev xav ua thawj coj. Txheeb xyuas Sprout's Substack, Social Futures, ua piv txwv. Rednote: Suav kev sib raug zoo thiab e-lag luam network uas tau hu ua "kev sib xyaw ntawm TikTok thiab Instagram." Txij li nws feem ntau yog siv los sib qhia cov lus qhia txog kev ua neej, nws yog qhov tshwj xeeb hauv kev lag luam thiab kev kwv yees. Retro: Ib daim duab tsis pub tshaj tawm uas tau coj lub hom phiaj ntawm kev sib raug zoo ntawm kev sib raug zoo los ntawm kev caw cov neeg siv los tshaj tawm cov lus piav qhia txhua lub lim tiam npaj rau cov phooj ywg. Airbuds: Ib qho app sib qhia suab paj nruag uas cov neeg siv txuas los ntawm kev mloog tus cwj pwm. Ib qhov chaw rau cov zej zog muaj kev txaus siab tshwj xeeb. Lemon8: Ib qho kev pom kev ua neej thawj zaug uas sib xyaw cov ntsiab lus ntawm Instagram thiab Pinterest, nrog cov khoom muaj zog nrhiav tau.
Kev txaus siab rau cov tes hauj lwm zoo li no yog nce zuj zus. Q2 2025 Sprout Pulse Survey tau qhia tias 41% ntawm cov neeg siv xov xwm thoob ntiaj teb yuav siv sijhawm ntau rau cov neeg tsim-tsav network xws li Substack thiab Patreon. Uas tau hais tias, muaj qhov zoo dua thawj-mover tsuas yog muab tus nqi thaum lub network haum rau koj cov neeg tuaj saib thiab hom. Ib lub tswv yim 3-kauj ruam los xaiv lub network zoo tshaj plaws Tam sim no koj tau pom cov ntaub ntawv ntawm cov kev tshaj xov xwm nrov tshaj plaws, peb nyob ntawm no los pab koj xaiv cov uas yuav ua tau zoo tshaj plaws rau koj lub hom phiaj. Lub moj khaum no qhia txog yuav ua li cas txo koj lub ntsej muag nrog kev ntseeg siab. 1. Txheeb xyuas qhov tseem ceeb ntawm kev lag luam tshaj li kev lag luam Kev tshaj tawm yog qhov tseem ceeb tshaj plaws thaum lub hom phiaj nce qib zoo rau lub tuam txhab cov hom phiaj tag nrho. Yog tias koj txwv koj qhov kev tsom mus rau koj pawg neeg lag luam nkaus xwb, koj yuav tsis muaj sijhawm los ua kom muaj kev cuam tshuam loj dua. Piv txwv li, cia peb hais tias koj ua haujlwm nrog B2B hom uas yog tsom rau kev hloov pauv hauv nws txoj kev lag luam. Yog tias koj ua qhov tseem ceeb raws li lub hom phiaj nkaus xwb, koj tuaj yeem siv tag nrho koj lub sijhawm ntawm cov tes hauj lwm uas tsav ntau clicks. Koj pab pawg khoom, ntawm qhov tod tes, yuav tsom mus rau kev txhim kho cov neeg siv khoom txaus siab (CSAT) cov qhab nia. Yog tias koj tsis coj cov khoom lag luam cov hom phiaj rau hauv tus account, koj yuav xaus tsis quav ntsej txog kev sib koom tes uas muab cov lus pom zoo rau cov neeg siv khoom los ntawm kev thov kev txhawb nqa lossis kev sib tham hauv zej zog. Los ntawm kev xyuam xim rau cov lus qhia no, koj tuaj yeem ua haujlwm nrog koj pab neeg kom muaj kev cuam tshuam hauv zej zog hauv koj lub koom haum. Kev tshaj xov xwm tuaj yeem cuam tshuam ntau qhov chaw ntawm kev lag luam. Tias yog vim li cas koj thiaj xav nkag siab txog qhov tseem ceeb ntawm qib sib txawv hauv lub koom haum ua ntej xaiv lub network twg los tsom rau. 2. Daim phiaj qhia kev coj tus cwj pwm nrog rau kev txawj ntse Cov tswv yim ua tau zoo ua kom muaj kev sib npaug ntawm cov hom phiaj kev lag luam thiab cov neeg tuaj saib tus cwj pwm. Kev tsom mus rau ntau dhau ntawm ib qho ntawm tus nqi ntawm lwm tus tuaj yeem ua rau lub tswv yim uas tsis pom qhov cim. Txhawm rau txiav txim siab qhov twg koj cov neeg tuaj saib tam sim no siv lawv lub sijhawm, koj yuav tsum sib txuas cov kev tshawb fawb ntawm cov neeg siv khoom-xws li cov stats tau hais hauv kab lus no-nrog koj cov ntaub ntawv keeb kwm kev ua haujlwm. Siv cov cuab yeej tswj hwm kev sib raug zoo los txheeb xyuas qhov profile twg ua rau muaj kev xav siab tshaj plaws thiab kev koom tes. Yog tias koj siv Sprout Social, koj tuaj yeem pom cov ntaub ntawv no hauv Daim Ntawv Qhia Txog Kev Ua Haujlwm.
Daim ntawv tshaj tawm no yuav muab rau koj nrog kev sib sau ua ke ntawm kev txheeb xyuas qib siab kom koj tuaj yeem tau txais cov mem tes ntawm kev ua tau zoo ntawm koj cov kev sib raug zoo. Yog tias qee qhov profile tsis tu ncua ua haujlwm zoo dua lwm tus, tam sim no yog lub sijhawm los khawb rau vim li cas. 3. Ua qhov kev ntsuam xyuas qhov sib txawv Koj cov kauj ruam kawg hauv cov txheej txheem tshawb fawb yog ua qhov kev ntsuam xyuas kev sib tw. Los ntawm kev ua tib zoo saib ntawm cov tswv yim kev sib raug zoo ntawm koj cov neeg sib tw saum toj kawg nkaus, koj tuaj yeem pom cov kev pom muaj txiaj ntsig uas koj yuav tau plam thaum tsom mus rau koj qhov kev siv zog nkaus xwb. Kev tshaj xov xwm yog ib qho khoom siv zoo kawg rau kev sib tw Intel. Cov neeg lag luam feem ntau coj mus rau hauv cov ntaub ntawv kev sib raug zoo los ntsuas cov neeg siv khoom ncaj ncees thiab txheeb xyuas qhov muaj zog thiab qhov tsis zoo ntawm lawv cov neeg sib tw cov khoom. Yog tias koj pom koj cov neeg sib tw vam meej ntawm ib qho channel, nws yog lub cim muaj zog uas nws tsim nyog tshawb nrhiav koj qhov chaw nyob ntawd, thiab.
Yog tias koj xav nkag mus tob rau hauv koj qhov kev txheeb xyuas, xav txog kev siv cov cuab yeej mloog kev sib raug zoo. Nrog Sprout's Social Listening muaj peev xwm, koj tuaj yeem tsim Cov Kev Tshawb Fawb Kev Sib Tw thiab rhuav tshem cov ntaub ntawv los ntawm cov ntsiab lus tshwj xeeb. Ua li no, koj tuaj yeem pom cov ntsiab lus thiab cov ntsiab lus twg yog qhov zoo tshaj plaws nrog cov neeg tuaj saib. Xaiv cov kev sib raug zoo xov xwm sib tham hauv 2026 Koj tsis tas yuav nyob hauv txhua lub vev xaib kom tau txais txiaj ntsig zoo los ntawm koj lub tswv yim kev tshaj tawm. Kev nqis peev hauvkev tes hauj lwm uas ua raws li koj cov neeg tuaj saib thiab lub hom phiaj, thiab tshwm sim hauv txoj hauv kev uas koj cov neeg tuaj saib thov. Thaum koj ua, koj cov ntsiab lus yuav ua tau zoo dua, thiab koj qhov cuam tshuam yuav loj tuaj. Rau qhov tob tob rau hauv cov ntaub ntawv, mus saib 2026 Social Media Content Strategy Report . The post Yuav ua li cas xaiv txoj kev sib raug zoo network rau koj lub hom nyob rau hauv 2026 appeared first on Sprout Social.
