There’s a growing disconnect between the networks and content brands are investing in, ne baabi a atiefoɔ de wɔn bere ne deɛ wɔpɛ ankasa. Sɛnea The 2026 Social Media Content Strategy Report kyerɛ no, adetɔfoɔ a wɔwɔ awoɔ ntoatoasoɔ ahodoɔ mu ayɛ nhyehyɛeɛ sɛ wɔde berɛ pii bɛdi dwuma wɔ Facebook, na Instagram ne YouTube adi akyire, nanso nnwuma dodoɔ no ara rekyekyɛ sika a wɔde bɛto TikTok ne Instagram. Na bere a brands de wɔn sika reto nneɛma a AI ayɛ mu no, adetɔfo ka sɛ wɔpɛ nneɛma a nnipa ayɛ pii, ɔsom a wɔayɛ ama obiara ne kyɛfa a ntease wom wɔ dijitaal mmeae nketewa mu. Nneɛma a ɛnhyia te sɛ eyi ma ahotoso yɛ mmerɛw na ɛma aware nhyehyɛe no brɛ ase. Sɛ wobɛdi nkonim wɔ social media so wɔ afe 2026 mu a, ɛsɛ sɛ wode wo sika a wode asie no ne adwumayɛ botaeɛ ne atiefoɔ akwanhwɛ hyia. Yɛbɛkyɛ nhumu a ɛfa adetɔfoɔ apɛdeɛ ho wɔ nkitahodiɛ ahodoɔ so de aboa akyerɛ wo kwan wɔ sɛdeɛ wode sohyial nkitahodiɛ a ɛfata bedi kan ama wo ahyɛnsodeɛ. Nea ɛsɛ sɛ wuhu fa social media network ahorow a ɛwɔ soro no ho Ansa na wobɛsi baabi a wode sika bɛto ho gyinaeɛ no, ɛboa ma yɛte sohyial media nkitahodiɛ bɛn na ɛredi adetɔfoɔ adwene ne wɔn agye atom wɔ afe 2026 mu ase. Dɛn ne social media platform ahorow a ɛwɔ soro? Social networks a ɛwɔ soro wɔ afe 2026 mu ne Facebook, Instagram ne YouTube, a egyina The 2026 Social Media Content Strategy Report so. Eyinom ne sohyial network ahorow a wɔn a wɔde di dwuma no ayɛ nhyehyɛe sɛ wɔde bere pii bedi dwuma wɔ adetɔfo dodow nyinaa mu. Dɛn ne social media platform akɛse a ɛwɔ hɔ? Facebook da so ara yɛ sohyial network a wɔagye atom sen biara. 2026 Social Media Content Strategy Report kyerɛ sɛ adetɔfoɔ 85% hwɛ wɔn profile so wɔ awoɔ ntoatoasoɔ ahodoɔ mu. Social media bɛn na wɔde di dwuma kɛse? Facebook na ɛwɔ nnipa a wɔde di dwuma kɛse sen biara wɔ sohyial media ntam, na nnipa bɛboro ɔpepepem abiɛsa na wɔde di dwuma denneennen. Nanso, social network kɛse nkyerɛ mfaso a ɛwɔ ɔkwan a wɔfa so yɛ adwuma no so. Network biara de atiefo ahorow ne mfaso ahorow ma brands. Social media networks a ɛwɔ hɔ nyinaa: Fapem a ɛwɔ hɔ General social media networks yɛ multi-format, multi-purpose na atiefoɔ a wɔdɔɔso na wɔde di dwuma. Wɔtaa yɛ asetra mu akwan dodow no ara fapem. Wɔ afe 2026 mu no, saa nkitahodiɛ yi kɔ so de nkɔsoɔ ne adwumayɛ mu nkɛntɛnsoɔ ma, na ɛma ɛyɛ mfitiaseɛ nyansam ma ahyɛnsodeɛ. Wɔsan nso yɛ mmeaeɛ titire a wɔde social media adetɔfoɔ som a wɔayɛ ama wɔn ankasa, a ɛyɛ adeɛ a ɛtɔ so mmienu a ɛdi kan a adetɔfoɔ pɛ sɛ brands de wɔn adwene si so, sɛdeɛ The 2026 Social Media Content Strategy Report kyerɛ no. 1. Facebook: Di anim wɔ nneɛma a wohu mu Mfe aduonu ni na wɔn a wɔde di dwuma no akɔ Facebook so akɔkyɛ nneɛma na wɔahwehwɛ nneɛma. Nanso wɔ The 2026 Social Media Content Strategy Report mu no, adetɔfoɔ 52% frɛɛ Facebook sɛ wɔn ntam nkitahodiɛ a ɛkorɔn a wɔde kyekye mpɔtam, a ɛhyɛ saa nkitahodiɛ no mu den ne deɛ ɛma nkurɔfoɔ san ba. Facebook’s broad appeal boa ma agye din. Amanneɛbɔ no kyerɛ sɛ wɔn a wɔde di dwuma nyinaa mu 85% wɔ profile wɔ network no so na 39% ayɛ nhyehyɛe sɛ wɔbɛma wɔn bere a wɔde di dwuma wɔ Facebook no akɔ soro wɔ afe 2026 mu. Amanneɛbɔ data nso da no adi sɛ ntwamutam no di anim wɔ nneɛma a wɔhunu ne sohyial media adetɔfoɔ som nyinaa mu, ɛkame ayɛ sɛ wɔn a wɔde di dwuma no mu 40% dan kɔ ntwamutam no so kɔhwehwɛ nneɛma foforɔ na 45% de di dwuma de boa. Brand nkitahodi wɔ Facebook so trɛw adetɔfo akwantu nyinaa mu, a ɛkyerɛkyerɛ nea enti a aguadifo 70% gye tom sɛ Facebook na ɛma adwumayɛ mu nkɛntɛnso kɛse. Kan no na static posts di tumi, nanso amanneɛbɔ no hu sɛ video ahorow a ɛyɛ tiawa a ennu sikani 60 no de adwumayɛ a emu yɛ den sen biara wɔ Facebook so mprempren. Titiriw bere a emu nsɛm de anigyede ne mfaso a mfaso wɔ so frafra, te sɛ nneɛma ho ɔyɛkyerɛ anaa mmuae a ɛte sɛ FAQ no. Xbox taa de video ntiantiaa to gua de twe adwene si Xbox Game Pass asɛmti a ɛreba so, na ɛkanyan akyidifo nkɔmmɔbɔ na ɛma wohu nneɛma.
Wɔ brands a wɔrehwehwɛ sɛ wobenya nkɛntɛnso kɛse wɔ adetɔfo akwantu no nyinaa mu no, Facebook de hokwan ahorow a emu yɛ den a ɛma wonya mfaso wɔ asetra mu no mu biako ma. 2. Instagram: Ɛkanyan brand nkitahodi a ɛkɔ so mpɛn pii Instagram de asɛm a wɔde aniwa hu ne brand nkitahodi frafra, na ɛma ɛyɛ sohyial network ahorow a wɔde wɔn ho hyɛ mu kɛse no mu biako. Ɛyɛ sohyial network a ɛto so abien a agye din sen biara wɔ mfe ahorow nyinaa mu. 2026 Social Media Content Strategy Report kyerɛ sɛ 65% a wɔde social media di dwuma no wɔ Instagram profile, na ɛyɛ nea agye din titire wɔ atiefoɔ nkumaa mu, a Gen Z adetɔfoɔ 41% ayɛ nhyehyɛeɛ sɛ wɔde Instagram bedi dwuma kɛseɛ wɔ afe 2026 mu. Bere a Instagram boa nneɛma a wohu ne adetɔfo nkitahodi no, amanneɛbɔ no hu sɛ anigyede ne ade titiriw nti a wɔn a wɔde di dwuma no ne nneɛma a wɔde di dwuma wɔ nkitahodibea no di nkitaho. Eyi kyerɛ ase kɔ nsɛm ahorow a social usersna ɛda adi kɛse sɛ wɔne wɔn di nkitaho wɔ Instagram so. Amanneɛbɔ no kyerɛ sɛ video a ɛyɛ tiawa a enni sikani 60 na ɛma adwumayɛ a emu yɛ den sen biara wɔ Instagram, na ɛno akyi no, nneɛma a wɔn a wɔde di dwuma ne nea wɔanya nkɛntɛnso di akyi. Bere a nneɛma a nnipa na wɔhwehwɛ no kɔ soro no, nnwumakuw a wɔyɛ video ntiantiaa a edi kan no wɔ gyinabea pa a wobetumi asi akan. Amanneɛbɔ data nso kyerɛ sɛ 60% a wɔde di dwuma no ne brands di nkitaho mpɛn pii dapɛn biara, enti ɛsɛ sɛ wɔde adwene si so mpɛn pii. Wɔ Sprout Social Q2 2025 Pulse Survey mu no, 57% a wɔde di dwuma no kaa sɛ ɛsɛ sɛ brands de mfitiaseɛ content series di kan, na wɔtwee adwene sii episodic storytelling so sɛ hokwan. Doritos de eyi yɛɛ adwuma denam Instagram Reels a ɛtoatoa so a ɛda ne “Chippy” nipasu adi so, na ɔdanee ayɛsɛm mu Super Bowl adeyɛ mu asiane bi yɛɛ no anigyede a ɛkɔ so wɔ bere bi mu a ɛmaa nkurɔfo san bae bɛhwɛɛ ɔfã a edi hɔ no.
Instagram yɛ papa ma nipasu-kɔ anim brands, nnwumakuw a wɔn a wɔhyehyɛɛ no di anim anaa akuw a wɔn amammerɛ mu yiye a wɔwɔ adebɔ pipelines a emu yɛ den ne nneɛma a wɔde bɛyɛ nsɛm tiawa a ɛkɔ so daa. 3. LinkedIn: Ɛkɔ so sɛ B2B engine a ɛsakra kɛse LinkedIn yɛ adwumayɛ-di kan nkitahodi a wɔde di dwuma de ma adwumayɛ nkɔso kɔ anim na wosua nnwuma mu nhumu ho ade. Nsɛm a ɛfiri The 2026 Social Media Content Strategy Report mu kyerɛ sɛ ɛtwetwe 35% a wɔde social dwumadie di dwuma na ɛkura ananmusifoɔ a ɛkɔ so daa wɔ mfeɛ ahodoɔ mu. Ɛsan nso yɛ network a ɛdi kan ma B2B aguadi. LinkedIn ma leads ma 62% of B2B marketers, de 2x higher conversion rates ne 33% nkɔanim wɔ adetɔ adwene mu sɛ wɔde toto networks afoforo ho a. Adwumayɛfoɔ nsɛm a ɛfa ho no nso de LinkedIn si hɔ sɛ mmoa kwan a nteaseɛ wom. Sɛnea amanneɛbɔ no kyerɛ no, wɔn a wɔde di dwuma no mu 18% hwehwɛ mmoa wɔ hɔ, na Baby Boomers ne Gen X na ɛda adi kɛse sɛ wɔbɛyɛ saa. Amanneɛbɔ no nso kyerɛ sɛ ɛkame ayɛ sɛ wɔn a wɔde di dwuma no mu 70% ne brand content di nkitaho wɔ LinkedIn anyɛ yiye koraa no pɛnkoro dapɛn biara, na bɛboro fã a wɔde di dwuma no twetwe wɔn ho kɔ nsɛm a egyina nsɛm so so. Na ɛnte sɛ social entertainment networks no, 48% a wɔaka abom hwɛ kwan sɛ nkyerɛkyerɛ nneɛma ho nsɛm ne akannifoɔ foforɔ. Wɔ post a ɛwɔ aseɛ ha yi mu no, Sprout Social CEO Ryan Barretto kyerɛkyerɛ nhyehyɛeɛ a ɛwɔ Recruit akyi, tumi foforɔ wɔ Sprout Social’s Influencer Marketing platform. Text post no ka product education ne executive adwene bom, a ɛyɛ akannifoɔ-driven content a LinkedIn dwumadiefoɔ bu no sɛ ɛsom boɔ kɛseɛ no pɛpɛɛpɛ.
Ɛkame ayɛ sɛ LinkedIn gyina n’ankasa ɔfã bi mu esiane tumi a etumi de n’ani si atiefo a wɔyɛ adwumaden so nti. Wɔ brands a wɔde wɔn adwene asi so sɛ wɔbɛma akannifo denam tumidi ne nhumu so no, LinkedIn da so ara yɛ nea wontumi ntoto ho.
4. X: Hub ma ayɔnkofa ne adetɔfo hwɛ
X (kan no na wɔfrɛ no Twitter) yɛ baguam nkɔmmɔbɔ a egyina nsɛm so, bere ankasa mu fie. Wɔ ntwamutam ahorow no nyinaa mu no, ebia X na asesa kɛse wɔ mfe abien a atwam no mu.
2026 Social Media Content Strategy Report no hunuu sɛ social media dwumadiefoɔ nyinaa mu nkyem mmiɛnsa mu baako wɔ mfeɛ dodoɔ mu wɔ X profile, nanso Gen Z na ɛda adi kɛseɛ sɛ ɔwɔ profile wɔ network no so.
Amanneɛbɔ no kyerɛ sɛ, wɔn a wɔde wɔn ho hyɛ X so no mu yɛ den, na wɔn a wɔde di dwuma no mu bɛboro fã (58%) ne nneɛma a wɔde di dwuma wɔ ntam no di nkitaho anyɛ yiye koraa no pɛnkoro dapɛn biara. Bere a mprempren X di nnipa dodow a wɔyɛ mmerante ho dwuma no, wɔn a wɔde di dwuma no suban ne nneɛma a wɔpɛ asesa.
Wɔn a wɔde di dwuma no ne brand ahorow di nkitaho wɔ X so titiriw de gye wɔn ani, nanso wɔde hwɛ adetɔfo nso. Amanneɛbɔ no hu sɛ adetɔfoɔ 18% bɔ X din sɛ wɔn beaeɛ a ɛkorɔn wɔ asetena mu adetɔfoɔ hwɛ mu.
Ɛsan nso si so dua sɛ wɔn a wɔde sohyial di dwuma no taa de video a ɛyɛ tiawa ( Nkitahodi ahorow da adi wɔ baguam wɔ X so, na ɛma nnwumakuw a wɔwɔ ahotoso wɔ wɔn nne mu na wɔasiesie wɔn ho sɛ wɔbɛyɛ ho biribi ntɛm no nya mfaso.
Social entertainment networks: Atiefo a “wodi kan de video di kan” a wɔbɛkyere
Wɔde video mu nsɛm a ɛfa anigyede ho asisi sohyial entertainment networks. Efi video a ɛyɛ tiawa so kosi abasɛm a ɛyɛ tenten so no, saa nkitahodibea ahorow yi di dwuma de gye wɔn ani, bɔ amanneɛ na wɔhyɛ nkuran.
Wɔnam personalized algorithms ne content libraries a wotumi hwehwɛ so na ɛma nneɛma a ɛwɔ saa networks yi so no da adi, na ɛma ɛyɛ social media search engine. Wɔn a wɔde di dwuma no ba saa nkitahodibea ahorow yi so bɛhwehwɛ nneɛma na wɔasua biribi afi adebɔfo ne nneɛma a wɔde yɛ nneɛma no hɔ.
1. TikTok: Nea edi kanafiri a wɔde hwehwɛ Gen Z
TikTok yɛ anigyedeɛ ntwamutam titire, nanso ɛnam sɛ TikTok algorithm no kamfo nsɛm a egyina anigyeɛ ne suban so kyerɛ nti, wɔde di dwuma nso de hwehwɛ.
2026 Social Media Content Strategy Report kyerɛ sɛ social users nyinaa mu fã wɔ TikTok profile, nanso saa dodoɔ no kɔ soro kodu 72% ma Gen Z. Na wɔ saa users no mu no, engagement no dɔɔso.
Amanneɛbɔ no kyerɛ sɛ Gen Z dwumadiefoɔ 44% ne Millennial dwumadiefoɔ 37% ne brands di nkitaho wɔ TikTok so mpɛn pii da biara. Na saa nkitahodi no betumi akɔ soro wɔ afe 2026 mu, efisɛ Gen Z adetɔfo 39% ayɛ nhyehyɛe sɛ wɔde TikTok bedi dwuma kɛse mpo.
Wɔ Gen Z fam no, TikTok ne ɔkwan a ɛkorɔn a wɔfa so hu nneɛma, a 49% de di dwuma de hwehwɛ nneɛma foforo, sɛnea amanneɛbɔ no kyerɛ no. Na The 2025 Sprout Social IndexTM kaa sɛ adetɔfoɔ 36% de TikTok di dwuma de tɔ nneɛma, na ɛma ɛyɛ beaeɛ a ɛtɔ so mmienu a wɔpɛ sɛ wɔtɔ nneɛma tẽẽ.
Amanneɛbɔ no hu sɛ wɔn a wɔde di dwuma no ba TikTok so bɛgye wɔn ani wɔ video tiawa a ɛda hɔ, na ɛno akyi no, wɔde nsɛm a ɛyɛ tenten ne nea wɔn a wɔde di dwuma no ayɛ. State of Influencer Marketing Report kyerɛ sɛ Gen Z 27% ne influencers di nkitaho wɔ TikTok so, sɛ wɔde toto 15% ho wɔ ne nyinaa mu a, ɛkyerɛ sɛ nneɛma a ɔbɔadeɛ di anim no yɛ ade titire a ɛbɛma wɔatumi de wɔn ho ahyɛ nkitahodi mu wɔ network no so.
Scrub Daddy taa de anigyede frafra nneɛma a wɔyɛ ho ɔyɛkyerɛ mu. Video a ɛwɔ aseɛ ha yi de TikTok hashtags a agye din, te sɛ #cleantok ne #cleaningtiktok, trending audio ne meme-style caption di dwuma de twetwe nkurɔfoɔ ba mu berɛ a ɛfiri awosu mu kyerɛ sɛdeɛ ade no yɛ adwuma. Ɛnam sɛ aguadifoɔ 71% rema sika a wɔde bɛto mu no akɔ soro wɔ afe 2026 mu nti, TikTok di nkitahodiɛ nyinaa anim wɔ sika a wɔayɛ ho nhyehyɛeɛ mu sɛdeɛ amanneɛbɔ no kyerɛ no. Ɛsɛ sɛ brands a wɔpɛ sɛ wɔdu Gen Z no bu no sɛ core channel.
2. YouTube: Nsakrae a ɛkɔ ɔkwan tiawa ne nneɛma a wohu so
Bere bi na wɔde video a ɛyɛ tenten na ɛkyerɛkyerɛ mu, na mprempren YouTube rekari pɛ wɔ ɔkwan tiawa mu nkitahodi ne ne dwumadi sɛ wiase no mu nhwehwɛmu afiri a ɛto so abien a ɛso sen biara no mu.
YouTube kɔ so kura anigye a ɛtrɛw. Sɛnea The 2026 Social Media Content Strategy Report kyerɛ no, 63% a wɔde sohyial di dwuma no hwɛ wɔn profile so wɔ network no so na 30% yɛ nhyehyɛe sɛ wɔde bedi dwuma mpɛn pii wɔ afe 2026. Bere a nsenia no yɛ anigye de, nanso nea ɛma saa network yi som bo ne sɛnea wɔn a wɔde di dwuma no de wɔn ho hyɛ mu.
Amanneɛbɔ no hu sɛ ɛkame ayɛ sɛ wɔn a wɔde di dwuma no mu nkyem anan mu biako nya nneɛma foforo wɔ YouTube so, na ɛkame ayɛ sɛ adetɔfo taa hwehwɛ nneɛma ho nkyerɛkyerɛ te sɛ anigyede. Saa anigye a wɔde hwehwɛ nneɛma pii ne nsusuwii a wɔde afrafra no ma YouTube tu mpɔn ma nnwumakuw a wɔrehwehwɛ sɛ wɔbɛtwetwe adwene na wɔakyerɛ adetɔ ho gyinaesi ahorow kwan wɔ beae biako.
It’s also one of the few networks a sɛ wowɔ brand presence a, ɛyɛ akwaaba. Adetɔfoɔ nnyɛ den koraa sɛ wɔbɛka sɛ wɔpɛ sɛ brands twe wɔn ho fi YouTube ho, na ɛboa ma wɔkyerɛkyerɛ nea enti a 56% a wɔdi gua no ayɛ nhyehyɛeɛ sɛ wɔbɛma wɔn sika a wɔde bɛto network no mu akɔ soro wɔ afe 2026 mu, sɛdeɛ amanneɛbɔ no kyerɛ no.
Sɛ wɔne nneɛma a wɔde yɛ nneɛma di nkitaho a, adetɔfo taa hwɛ video a ɛyɛ tiawa ( Esiane sɛ wɔn a wɔde di dwuma no de wɔn adwene dan kɔ YouTube so nti, emu nsɛm kɔ so pue denam hwehwɛ so bere tenten, na ɛma ɛyɛ sika a nyansa wom ma nneɛma a wɔde di dwuma a wɔde wɔn adwene asi sɛnea wotumi hu nneɛma a ɛkɔ so daa so.
Nkitahodi a mpɔtam hɔfo di so: Baabi a wɔkyekye ahotoso wɔ ahyɛnsode mu
Social networks a mpɔtam hɔfo di so no twe adwene si nkɔmmɔbɔ a ɛkɔ so wɔ akuw a egyina anigye so mu, baabi a wɔn a wɔde di dwuma no di nkitaho wɔ nsɛmmisa, osuahu ne botae ahorow a wɔkyɛ so.
Q2 2025 Pulse Survey no hunuu sɛ wiase nyinaa ayɔnkofa dwumadiefoɔ 51% ayɛ nhyehyɛɛ sɛ wɔde berɛ pii bɛdi dwuma wɔ mpɔtam hɔ nkitahodiɛ te sɛ Reddit. Bere koro no ara mu no, 48% hwɛ kwan sɛ wɔbɛma wɔn nkitahodi a ɛreba te sɛ Bluesky ne Threads a wɔde di dwuma no akɔ soro.
Bere a wɔn a wɔde di dwuma no hwehwɛ nkitahodi a ntease wom kɛse wɔ Intanɛt so no, adwene redan akɔ mmeae a mpɔtam hɔfo di so yi so. Ɛsɛ sɛ nnwumakuw a wɔyɛ nneɛma no de wɔn ho hyɛ mu a wɔn adwene ne sɛ wɔde bedi dwuma yiye.
1. Reddit: Drive engagement na hwehwɛ brand nhumu
Reddit yɛ mpɔtam a egyina asɛmti so a nkurɔfo bisa nsɛm, kyɛ osuahu na wɔhwehwɛ afotu. Saa amammerɛ no taa twetwe atiefo nkumaa, a Mfirihyia Apemfo ne Gen Z na wɔyɛ wɔn a wɔde di dwuma no mu dodow no ara, sɛnea The 2026 Social Media Content Strategy Report kyerɛ no.
Amammerɛ no nso kyerɛ sɛ ɛsɛ sɛ ntoboa yɛ Reddit biara fã titiriwaguadi ho nhyehyɛe. Amanneɛbɔ no kyerɛ sɛ wɔn a wɔde di dwuma no pɛ sɛ brand ahorow de adetɔfo som ne mmoa ma (21%) na wɔkyɛ nkyerɛkyerɛ nneɛma ho nsɛm (16%). On the flip side, 14% of users don’t want brands on Reddit at all, enti sɛ wobɛgye baabi wɔ ɔkwan a ɛyɛ anifere kwan so ne agodie no din.
Engagement wɔ Reddit nso da n’amammerɛ adi. Sɛ wɔne brands di nkitaho wɔ Reddit so a, amanneɛbɔ no kyerɛ sɛ 54% a wɔde di dwuma no taa de wɔn ho hyɛ nneɛma a wɔde di dwuma no mu, na ɛno akyi no, brand nsɛm a wɔka wɔ user ne brand-moderated subreddits mu.
Sɛ yɛbɛyɛ mfatoho a, bere a obi a ɔde di dwuma wɔ r/Duolingo dii nnafua 1,000 a ɔde dii dwuma no ho afahyɛ na obisaa plushie a wontua hwee ho asɛm no, adwumayɛfo bi akontaabu a wɔagye atom de anigye buae wɔ asaawa no mu na wɔtoo nsa frɛɛ wɔn kɔɔ DM. Sɛ mpo Reddit nnyɛ wo nhoma tintim nhyehyɛe no fã a, ɛyɛ social media intelligence sika kɔkɔɔ a wotu. Ne subreddits 100,000+ no kura adetɔfo nkɔmmɔbɔ a ɛyɛ nokware a ɛnyɛ den sɛ wubehu wɔ ntam nkitahodi afoforo so.
Sprout Social Listening, a Trellis na ɛma ahoɔden no, dane Reddit nkɔmmɔbɔ kɔ nyansa a wotumi de di dwuma de boa wo ma wogye nkrasɛm tom, bɔ adwumayɛ ho gyinaesi ahorow amanneɛ na ɛma akannifo nya adwene a emu da hɔ wɔ gua so adwene ho. Sɛ wo brand no wɔ nneɛma a ɛyɛ den anaasɛ mpɔtam a wɔde wɔn ho hyɛ mu kɛse a, Reddit bɛyɛ nkitahodi pa a wode sika bɛto mu Nanso sɛ wode bedi dwuma yiye a, wuhia nneɛma a wode bɛma mfaso a wotumi hu denam mmoa, nhomasua ne kyɛfa a wɔpaw so.
2. Bluesky: Si dan wɔ niche mpɔtam hɔfo so
Bluesky yɛ network foforo a ɛma wɔn a wɔde di dwuma no tumi di wɔn feed ne data wurayɛ so.
Bluesky yɛ text-based, nanso ɛyɛ adwuma kɛse te sɛ niche mpɔtam ahorow ntam nkitahodi sen sɛ ɛbɛyɛ ɔmanfo nhyiam.
Esiane sɛ Gen Z ne Millennials na ɛda adi kɛse sɛ wɔbɛfa sohyial network foforo anaa nea ɛreba no atom nti, ɛnyɛ nwonwa sɛ Bluesky atiefo titiriw ne Gen Z ne Millennials.
2026 Social Media Content Strategy Report kyerɛ sɛ adetɔfoɔ 65% ne brand content di nkitaho anyɛ yie koraa no pɛnkoro dapɛn biara. Na sɛnea Sprout Social Q3 2025 Pulse Survey kyerɛ no, wɔn a wɔde di dwuma no mu 51% na wɔkanyan wɔn ma wɔde Bluesky di dwuma wɔ ntam nkitahodi a ɛte saa ara so efisɛ wobetumi adi nneɛma a ɛwɔ wɔn feeds mu no so.
Nhwehwɛmu koro no ara nso hunuu sɛ adetɔfoɔ 39% taa ne brands di nkitaho wɔ Bluesky ɛfiri sɛ ɛma content control na enni atetesɛm dawurubɔ a ɛwɔ hɔ.
Amanneɛbɔ no nso hu sɛ Bluesky dwumadiefoɔ no taa de wɔn ho hyɛ nsɛm a egyina ahyɛnsodeɛ so (45%), na video a ɛyɛ tiawa, mfonini a ɛntena hɔ ne nneɛma a wɔde di dwuma no di akyire.
Nhwɛsoɔ bi a ɛfiri American Bird Conservancy a ɛkyerɛ sɛdeɛ nkyerɛkyerɛ ne nsɛm a wɔde kɔ anim no tumi hwɛ wɔ Bluesky so nie. Wɔ ahyɛnsodeɛ a wɔde asɛmpatrɛ adwuma anaa wɔde wɔn adwene si nwomasua so no, Bluesky ma hokwan sɛ wɔbɛnya ahotosoɔ ne ahotosoɔ wɔ mpɔtam niche mu denam nkitahodiɛ a wɔde nsɛm di anim so.
3. Nhama: Nyini wo nnyinaso ma nhomasua nneɛma ho nsɛm
Threads yɛ nkitahodi a ɛtwe adwene si nkɔmmɔbɔ so a wɔde wɔn ho hyɛ mu titiriw denam kyɛfa a wonya so. Ɛwɔ atiefoɔ a wɔfiri awoɔ ntoatoasoɔ ahodoɔ mu, a Mfirihyia Apemfoɔ, Gen Z ne Gen X nyinaa de wɔn ho hyɛ nkitahodiɛ no mu denneennen.
Wɔ Threads so no, 31% a wɔde di dwuma no ne brand content di nkitaho anyɛ yiye koraa no pɛnkoro dapɛn biara. Wɔ saa wɔn a wɔde di dwuma no mu no, anigyede ne ade titiriw (28%), na ɛno akyi no, nhomasua nneɛma ho nsɛm (15%) afei nkɛntɛnsofo fekubɔ (14%), sɛnea The 2026 Social Media Content Strategy Report kyerɛ no.
Sɛ wɔka bom a, saa nneɛma a wɔpɛ yi ma wonya hokwan a ɛfata a wɔde bɛka nneɛma a wɔyɛ ho nkyerɛkyerɛ ne nneɛma a ɛyɛ anigye na ɛfa amammerɛ ho abom. Eyi yɛ nea wohui wɔ afe a etwaam no mu nsɛm ho nhyehyɛe amanneɛbɔ mu, a ɛkyerɛ sɛ 66% a wɔde di dwuma wɔ asetra mu no ka sɛ edutainment ne brand content a ɛyɛ anigye sen biara.
2026 Social Media Content Strategy Report nso daa no adi sɛ text post ne video tiawa yɛ adwuma yie, titire berɛ a wɔde tap kɔ amammerɛ berɛ mu na wɔto nsa frɛ nkɔmmɔ. Ɔkwan baako a brands a ɛwɔ Threads so bɛfa so ayɛ eyi ne sɛ wɔne brands afoforo bedi nkitaho, na ɛtaa ma wohu no denneennen wɔ feed no mu.
Wɔ nhwɛsoɔ a ɛwɔ aseɛ ha yi mu no, Grammarly de akyerɛw ho afotuo a wɔabɔ no serew a wɔahyɛ no nsow ma, de ɔkwan tiawa a wɔfa so kɔ edutainment so ma. Hyɛ no nsow: Threads yɛ adwuma yiye bere a wɔde nneɛma ho nkyerɛkyerɛ ma denam nkɔmmɔbɔ, aseresɛm ne amammerɛ mu kyɛfa a wonya wɔ bere a ɛsɛ mu so.
Social media networks foforo a wobɛhwehwɛ mu ama wo brand
Bere a atiefo resɔ mmeae foforo ahwɛ wɔ afe 2026 mu no, brand ahorow wɔ hokwan sɛ wɔbɛda wɔn ho adi ntɛm. Sohyial network afoforo kakraa bi a ɛfata sɛ wohwɛ ni: Substack: Ɔbɔadeɛ a ɔdi anim tintim nkitahodiɛ a ɛde nsɛmma nwoma ne mpɔtam hɔfoɔ frafrannwinnade te sɛ nsɛm a wɔka ne nkɔmmɔbɔ a wɔn a wɔkra no. Ɛyɛ papa ma brands a wɔde wɔn sika hyɛ atiefo a wɔwɔ wɔn ankasa ne adwene akannifo mu. Hwɛ Sprout’s Substack, Social Futures, sɛ nhwɛso.
Rednote: Chinafoɔ social ne e-commerce network a wɔafrɛ no “TikTok ne Instagram a wɔaka abom.” Esiane sɛ wɔde di dwuma kɛse de kyɛ asetra mu afotu nti, ɛwɔ nkɛntɛnso titiriw wɔ aguadi ne nneɛma a ɛrekɔ so ho nkɔmhyɛ mu.
Retro: Mfonini app a ad-free photo app a ɛde n’ani si social media saturation so denam nsa a ɛto nsa frɛ wɔn a wɔde di dwuma no sɛ wɔmfa dapɛn dapɛn recap a wɔahyɛ da ayɛ ama nnamfo a wɔbɛn no bɛto hɔ.
Airbuds: App a wɔde kyɛ nnwom a wɔn a wɔde di dwuma no nam atie su so di nkitaho. Ahunmu ma hyper-specific anigye mpɔtam.
Lemon8: Asetra kwan a edi kan a wɔde aniwa hu a ɛde Instagram ne Pinterest nneɛma frafra, a ɛwɔ tumi a emu yɛ den a ɛbɛma wɔahu nneɛma. Anigye a wɔwɔ wɔ nkitahodi nhyehyɛe ahorow te sɛ eyinom ho no renya nkɔanim bere nyinaa. Q2 2025 Sprout Pulse Survey no daa no adi sɛ wiase nyinaa sohyial media dwumadiefoɔ 41% bɛsɛe berɛ pii wɔ ɔbɔadeɛ-driven networks te sɛ Substack ne Patreon.
Ɛno akyi no, sɛ wunya mfaso a ɛwɔ nea odi kan no so a, ɛde mfaso ma bere a netɛw no fata w’atiefo ne w’ahyɛnsode nkutoo.
Anamɔn 3 nhyehyɛe nhyehyɛe a wɔde paw nkitahodi a etu mpɔn sen biara
Seesei a woahu data a ɛwɔ social media network ahorow a agye din sen biara no so no, yɛaba ha sɛ yɛbɛboa wo ma woapaw nea ɛbɛyɛ nea etu mpɔn kɛse ama wo brand no.
Saa nhyehyɛe yi kyerɛ sɛnea wode ahotoso bɛtew w’adwene so.
1. Hwɛ nneɛma a ɛho hia wɔ adwumayɛ mu a ɛboro aguadi so
Social media som bo kɛse bere a botae ahorow kɔ soro fɛfɛɛfɛ kɔ adwumakuw no botae ahorow nyinaa so no. Sɛ wode w’adwene si wo aguadi kuw no nkutoo so a, ebia wobɛhwere hokwan ahorow a wode benya nkɛntɛnso kɛse.
Sɛ nhwɛsoɔ no, ma yɛnka sɛ wo ne B2B ahyɛnsodeɛ bi a ɛtwe adwene si nsakraeɛ so titire wɔ ne aguadi mmɔdenbɔ mu yɛ adwuma. Sɛ wugyina saa botae no nkutoo so de nneɛma di kan a, ebia wode wo bere nyinaa bedi dwuma wɔ nkitahodibea ahorow a ɛma nkurɔfo kliki pii so. Nanso wo nneɛma kuw no de, ebia wɔde wɔn adwene besi adetɔfo abotɔyam (CSAT) nkontaahyɛde a wɔbɛma atu mpɔn so.
Sɛ woansusuw afiri kuw no botae ahorow ho a, ebia wubebu w’ani agu nkitahodi nhyehyɛe ahorow a ɛde adetɔfo nsɛm a ɛsom bo denam mmoa abisade anaa mpɔtam hɔ nkɔmmɔbɔ so ma no so. Sɛ wode w’adwene si saa nsɛm a wɔka yi so a, wubetumi ne wo kuw no abom ayɛ adwuma de ama asetra mu nkɛntɛnso akɔ soro wɔ w’ahyehyɛde no mu.
Social media betumi aka adwuma bi afã horow pii. Ɛno nti na wopɛ sɛ wote nneɛma a ɛho hia wɔ gyinabea ahorow mu wɔ ahyehyɛde no mu ase ansa na woapaw nkitahodi ahorow a wode w’adwene besi so.
2. Fa asetra mu nyansa yɛ atiefo nneyɛe ho mfonini
Akwan a edi mu ma ɛkari pɛ wɔ adwumayɛ botae ahorow ne atiefo nneyɛe ntam. Sɛ wode w’adwene si biako so dodo na ɔbɔ ɔfoforo no ka a, ebetumi ama woayɛ ɔkwan a wɔfa so yɛ ade a ɛyera.
Sɛnea ɛbɛyɛ na woahu baabi a w’atiefo de wɔn bere redi dwuma mprempren no, ɛsɛ sɛ wode adetɔfo nhwehwɛmu—te sɛ akontaabu a wɔaka ho asɛm wɔ asɛm yi mu—ne w’abakɔsɛm mu adwumayɛ ho nsɛm bom. Fa social media management adwinnade di dwuma de kyerɛ profile ahorow a ɛrema nkurɔfo anya adwene ne wɔn a wɔde wɔn ho hyɛ mu kɛse. Sɛ wode Sprout Social redi dwuma a, wubetumi ahu saa nsɛm yi wɔ Profile Performance Report no mu. Amanneɛbɔ yi bɛma woanya nhwehwɛmu a wɔaboaboa ano a ɛkorɔn sɛnea ɛbɛyɛ a wubetumi anya pulse wɔ wo social profiles adwumayɛ ho. Sɛ profile ahorow bi yɛ adwuma sen afoforo bere nyinaa a, mprempren ne bere a ɛsɛ sɛ wotutu nea enti a ɛte saa no mu.
3. Yɛ akansi mu nsonsonoe nhwehwɛmu
Wo anammɔn a etwa to wɔ nhwehwɛmu nhyehyɛe no mu ne sɛ wobɛyɛ akansi nhwehwɛmu. Ɛdenam wo akansifo a wɔkorɔn no sohyial media akwan a wobɛhwɛ so yiye so no, wubetumi anya nhumu a ɛsom bo a ebia na woayera bere a wode w’adwene sii wo mmɔdenbɔ nkutoo so no.
Social media yɛ ade a ɛyɛ nwonwa ma akansi intel. Mpɛn pii no, aguadifo de wɔn ho hyɛ asetra mu nsɛm mu de susuw adetɔfo nokwaredi ho na wɔkyerɛ ahoɔden ne mmerɛwyɛ ahorow a ɛwɔ wɔn akansifo nneɛma a wɔde ma no mu. Sɛ wuhu sɛ w’akansifo renya nkɔso wɔ ɔkwan pɔtee bi so a, ɛyɛ sɛnkyerɛnne a emu yɛ den sɛ ɛfata sɛ wohwehwɛ wo ba a wowɔ hɔ no mu, nso. Sɛ wopɛ sɛ wode wo ho hyɛ wo nhwehwɛmu no mu kɔ akyiri a, susuw ho sɛ wode adwinnade a wɔde tie ayɔnkofa bedi dwuma. Sprout’s Social Listening tumi no, wobɛtumi ayɛ Competitive Analysis Topics na woakyekyɛ data no mu denam Themes pɔtee bi so.
Saa kwan yi so no, wubetumi ahu nsɛmti ne nsɛmti a ɛkanyan atiefo kɛse.
Paw social media networks wɔ ɔkwan a ɛfata so wɔ afe 2026 mu
Ɛnsɛ sɛ wowɔ social network biara so na woanya aba a emu yɛ den afi wo social media nhyehyɛe no mu.
Fa sika hyɛ munkitahodibea ahorow a ɛne w’atiefo ne w’atirimpɔw ahorow hyia, na ɛda adi wɔ akwan horow a w’atiefo no rebisa so. Sɛ woyɛ saa a, wo nsɛm no bɛyɛ adwuma yiye, na nkɛntɛnso a wubenya no bɛyɛ kɛse.
Sɛ wopɛ sɛ wohu data no mu kɔ akyiri a, hwɛ The 2026 Social Media Content Strategy Report.
The post Sɛnea wobɛpaw social media networks a ɛfata ama wo brand wɔ afe 2026 mu appeared first on Sprout Social.
