Jɛɲɔgɔnya tigɛlen bɛ ka bonya rezow ni kɔnɔkow tɔnw cɛ minnu bɛ wari bila, ani lamɛnnikɛlaw bɛ u ka waati kɛ yɔrɔ min na tiɲɛ na ani u b’a fɛ min na. Ka kɛɲɛ ni The 2026 Social Media Content Strategy Report ye, feerekɛlaw ka bɔnsɔnw b’a fɛ ka waati caman kɛ Facebook kan, o kɔfɛ Instagram ni YouTube, nka fɛntigi fanba bɛ ka wari bila TikTok ni Instagram ma. Wa k’a sɔrɔ fɛntigiw bɛ ka wari bila AI ka kunnafonidilanw na, feerekɛlaw b’a fɔ k’u b’a fɛ ka kunnafoni caman sɔrɔ hadamadenw fɛ, ka baara kɛ ni u yɛrɛ ta ye ani ka se ka baara kɛ ni kɔrɔ ye nizɛri yɔrɔ fitininw na. Nin ɲɔgɔnna bɛnbaliya bɛ dannaya dɔgɔya ani ka jɛɲɔgɔnya dɔgɔya. Walasa ka ɲɛtaa sɔrɔ sosiyete ka kunnafonidilanw kan san 2026, i ka kan k’i ka wari bilalenw bɛn jago kuntilenna ma ani lamɛnnikɛlaw ka jigiyaw ma. An bɛna hakilinaw tila ɲɔgɔn na feerekɛlaw ka fɛɛrɛw kan ɛntɛrinɛti kan walasa ka dɛmɛ don k’aw bilasira cogo min na aw bɛ se ka ɛntɛrinɛti yɔrɔ ɲumanw bila jɔyɔrɔ fɔlɔ la aw ka taamasiyɛn kama. Aw ka kan ka min dɔn sosiyete ka kunnafonidilanw sanfɛyɔrɔw kan Sani an k’a latigɛ i bɛna wari bila yɔrɔ min na, a bɛ dɛmɛ k’a faamuya sosiyete ka kunnafonidilan minnu bɛ ka fanga sɔrɔ feerekɛlaw ka jateminɛ n’u tacogo la san 2026 kɔnɔ. Sosiyete ka kunnafonidilanw sanfɛyɔrɔw ye jumɛnw ye? 2026 sàn na, 'sosiyali-rɛzo minnu bɛ sanfɛ olu ye Facebook, Instagram ani YouTube ye, minnu sinsinnen bɛ The 2026 Social Media Content Strategy Report kan. Olu ye réseau sociaux baarakɛlaw b’a fɛ ka waati caman kɛ minnu kan, feerekɛlaw ka jamanaden hakɛ bɛɛ kɔnɔ. Sosiyete ka kunnafonidilanw (médias sociaux) minnu ka bon kosɛbɛ, olu ye jumɛnw ye? Facebook tora réseau sociaux ye min bɛ tali kɛ mɔgɔw la kosɛbɛ. San 2026 Sosiyete ka kunnafonidilanw kɔnɔkow fɛɛrɛbɔ rapɔɔri b’a jira ko 85% feerelaw bɛ u ka kunnafoniw mara mɔgɔw ka bɔnsɔnw kɔnɔ. Sosiyete ka kunnafonidilan jumɛnw de bɛ baara kɛ ka caya? Facebook ye baarakɛlaw hakɛ cayalenba ye sosiyete ka kunnafonidilanw cɛma, a baarakɛlaw ka ca ni miliyari saba ye minnu bɛ baara la. Nka, réseau sociaux hakɛ tɛ fɛɛrɛ nafa jira. Rezo kelen-kelen bɛɛ bɛ lamɛnnikɛlaw ni nafa suguya wɛrɛw di markaw ma. Réseaux sociaux générales: Jɛkulu ka jɔyɔrɔba Sosiyete ka kunnafonidilanw bɛɛ lajɛlen ye fɛn caman ye, u bɛ baara kɛ ni u ye ani u bɛ baara kɛ ni u ye jamaba fɛ. U ka teli ka kɛ sigida taabolo fanba jusigilan ye. San 2026, o rezo ninnu bɛ ka taa a fɛ ka seko ni dɔnko nɔ bila, k’u kɛ daminɛ hakilitigiw ye markaw bolo. U bɛ kɛ fana yɔrɔ fɔlɔw ye ka ɲɛsin mɔgɔ yɛrɛ ka kunnafonidilanw ka kiliyanw dɛmɛni ma, o min ye fɔlɔfɔlɔba filanan ye, feerekɛlaw b’a fɛ fɛntigiw ka u sinsin min kan, ka kɛɲɛ ni The 2026 Social Media Content Strategy Report ye. 1. Facebook: A bɛ ɲɛmɔgɔya ta fɛn dilannenw sɔrɔli la A bɛ san tan fila bɔ, baarakɛlaw bɛ ka wuli ka taa Facebook kan walasa ka kunnafoniw tila ɲɔgɔn na ani ka fɛnw sɔrɔ. Nka The 2026 Social Media Content Strategy Report kɔnɔ, 52% ye feerekɛlaw wele ko Facebook y’u ka rezow sanfɛla ye sigida jɔli kama, k’a barika bonya ko jɛɲɔgɔnya de bɛ mɔgɔw bila ka segin. Facebook ka nisɔndiyaba bɛ kɛ sababu ye k’a ka mɔgɔw diyabɔ. Raporo in b’a jira ko baarakɛlaw bɛɛ lajɛlen 85% ka kunnafoni bɛ ɛntɛrinɛti kan ani 39% b’a fɛ ka dɔ fara u ka waati kan Facebook kan san 2026 kɔnɔ. Raporo kunnafoniw fana b’a jira ko rezo in bɛ ɲɛfɛ fɛn dilannenw sɔrɔli la ani sosiyete ka kunnafonidilanw kiliyanw dɛmɛni na, ni baarakɛlaw 40% ɲɔgɔn bɛ u ɲɛsin ɛntɛrinɛti ma walasa ka fɛn kuraw sɔrɔ, 45% bɛ baara kɛ n’a ye dɛmɛni kama. Marka jɛɲɔgɔnya Facebook kan, o bɛ tali kɛ kiliyanw ka taama dafalen na, o b’a ɲɛfɔ mun na sugukɛlaw 70% sɔnna a ma ko Facebook de bɛ jago nɔba bila. Fɔlɔ, poste statiques (postes statiques) tun bɛ fanga sɔrɔ, nka o kunnafoni in y’a jira ko wideyow minnu bɛ kɛ cogo surun na sekɔndi 60 jukɔrɔ, sisan olu bɛ baara barikama di Facebook kan. Kɛrɛnkɛrɛnnenya la ni kɔnɔkow bɛ ɲɛnajɛw ni nafa nafamaw fara ɲɔgɔn kan, i n’a fɔ fɛn dilannenw jiracogo walima Ɲininkaliw kɛcogo jaabiw. Xbox bɛ to ka wideyow surunw bila sen kan walasa ka Xbox Game Pass tɔgɔ nataw ɲɛfɔ, o bɛ kɛ sababu ye ka fanw ka baro lawuli ani ka fɛnw sɔrɔli bila sira.
Marka minnu b’a fɛ ka nɔba bila kiliyanw ka taama bɛɛ la, Facebook bɛ segin-ka-bɔnye sira barikama dɔ di sosiyete ma. 2. Instagram: A bɛ dusu don mɔgɔw ka jɛɲɔgɔnya la min bɛ kɛ ni fɛn caman ye Instagram bɛ maana yetaw fɔli ni markala jɛɲɔgɔnya fara ɲɔgɔn kan, o b’a kɛ ɛntɛrinɛti ye min ka ca ni mɔgɔw ka jɛɲɔgɔnya ye kosɛbɛ. O ye sosiyete siwili filanan ye min ka di kosɛbɛ san hakɛw bɛɛ la. San 2026 Sosiyete ka kunnafonidilanw kɔnɔkow fɛɛrɛbɔ rapɔɔri b’a jira ko sosiyete ka kunnafonidilanw baarakɛlaw 65% bɛ ni Instagram ɲɛfɔli ye, wa a ka di kɛrɛnkɛrɛnnenya la lamɛnnikɛla fitininw fɛ, ni Gen Z feerekɛlaw 41% b’a fɛ ka baara kɛ ni Instagram ye kosɛbɛ san 2026 kɔnɔ. Hali n’a y’a sɔrɔ Instagram bɛ dɛmɛ don fɛn dilannenw sɔrɔli la ani kiliyanw ka jɛɲɔgɔnya la, kunnafoni in y’a jira ko ɲɛnajɛ de ye kunba ye min ye baarakɛlaw ka jɛɲɔgɔnya ye ni fɛntigiw ye ɛntɛrinɛti kan. O bɛ baara Kɛ ni kɔnɔko suguyaw ye minnu bɛ Kɛ sosiyete baarakɛlaw fɛolu ka teli ka jɛɲɔgɔnya kɛ ni Instagram kan. Wideyo surun min bɛ segin 60 jukɔrɔ, o de bɛ baarakɛcogo barikama bila Instagram kan, o kɔfɛ, baarakɛlaw ka kunnafoniw ani influencer kɔnɔkow bɛ tugu, ka kɛɲɛ ni kunnafoni in ye. Ni hadamadenw ka kunnafoniw ɲinini bɛ ka bonya, fɛntigi minnu bɛ wideyow fɔlɔw dilan minnu bɛ kɛ cogo surun na, olu bɛ jɔyɔrɔ ɲuman na walasa ka se ka ɲɔgɔn sɔrɔ. Raporo kunnafoniw fana b’a jira ko baarakɛlaw 60% bɛ baara kɛ ni fɛntigiw ye siɲɛ caman dɔgɔkun kɔnɔ, o la, jateminɛ ka kan ka sɔrɔ siɲɛ caman. Sprout Social Q2 2025 Pulse Survey kɔnɔ, baarakɛlaw 57% y’a fɔ ko fɛntigiw ka kan ka kɔnɔko fɔlɔw sigiyɔrɔma bila jɔyɔrɔ fɔlɔ la, k’a jira ko maana bɔli yɔrɔ dɔw la, k’a kɛ sababu ye. Doritos y’o kɛ baara la ni Instagram Reels caman ye minnu b’a ka “Chippy” mɔgɔ jira, ka Super Bowl dilanni kasaara dɔ tigɛli kɛ ɲɛnajɛ ye min bɛ kɛ yɔrɔnin kelen na, min ye mɔgɔw bila ka segin ka na a yɔrɔ nata lajɛ.
Instagram ka ɲi kosɛbɛ mɔgɔya-ɲɛnabɔ-tɔnw ma, tɔn minnu ɲɛmɔgɔya bɛ a sigibagaw bolo walima jɛkulu minnu bɛ se ka laadalakow ɲɛnabɔ, ni daɲɛw dilanni pibiliki barikamaw ye ani nafolo minnu bɛ se ka kunnafoni surunw dilan minnu bɛ to senna. 3. LinkedIn: A bɛ t’a fɛ i n’a fɔ B2B motɛri min bɛ fɛn caman sɛmɛntiya LinkedIn ye jago fɔlɔ rezo ye min bɛ kɛ ka baara yiriwali ɲɛ ani ka dɔnniya sɔrɔ izini hakilinaw kan. Kunnafoni minnu bɔra The 2026 Social Media Content Strategy Report la, olu b’a jira ko a bɛ sosiyete baarakɛlaw 35% sama, wa a bɛ mɔgɔ jiracogo basigilen mara san hakɛw kɔnɔ. O fana ye rezow ɲɛmɔgɔ ye B2B feereli la. LinkedIn bɛ ɲɛmɔgɔya lase B2B sugukɛlaw 62% ma, a bɛ fɛn caman tigɛli hakɛ di 2x ani sanni ŋaniya caya 33% ni i y’a suma ni ɛntɛrinɛti tɔw ye. Baarakɛlaw ka ko kɛlenw fana bɛ LinkedIn bila jɔyɔrɔ la i n’a fɔ dɛmɛ sira hakilitigi. Raporo in kɔnɔ, baarakɛlaw 18% bɛ dɛmɛ ɲini yen, Baby Boomers ni Gen X de ka teli k’o kɛ. Raporo in b’a jira fana ko baarakɛlaw 70% ɲɔgɔn bɛ jɛɲɔgɔnya kɛ ni marka kɔnɔkow ye LinkedIn kan siɲɛ kelen dɔgɔkun kɔnɔ, baarakɛlaw tilancɛ ni kɔ bɛ u sama ka taa sɛbɛnw kan minnu sinsinnen bɛ sɛbɛnniw kan. Wa, a tɛ i n’a fɔ ɲɛnajɛko jɛkuluw, 48% faralen ɲɔgɔn kan, u bɛ kalanko fɛn dilannenw kunnafoniw ni ɲɛmɔgɔya kurayali makɔnɔ. Nin sɛbɛn in kɔnɔ, Sprout Social ɲɛmɔgɔba Ryan Barretto bɛ Recruit kɔfɛ fɛɛrɛ jira, seko kura min bɛ Sprout Social ka Influencer Marketing platform kɔnɔ. Sɛbɛnni sɛbɛn bɛ fɛn dilannenw kalanni ni ɲɛmɔgɔyaso ka miiriya fara ɲɔgɔn kan, o min ye ɲɛmɔgɔya siratigɛ la kunnafoni sugu ye tigitigi LinkedIn baarakɛlaw bɛ min nafa ka bon kosɛbɛ.
LinkedIn bɛ ɲini ka jɔ a yɛrɛ ka kulu dɔ la k’a sababu kɛ a ka seko ye ka baarakɛlaw laɲini. Ka ɲɛsin markaw ma minnu sinsinnen bɛ ɲɛmɔgɔya sɔrɔli kan fanga ni hakilijagabɔ fɛ, LinkedIn tora a danma.
4. X: Hub for engagement ani kiliyanw ladonni
X (kɔrɔlen Twitter) ye foroba kumaɲɔgɔnya sigiyɔrɔ ye min sinsinnen bɛ sɛbɛnniw kan, waati yɛrɛ la. Rezow bɛɛ la, n’a sɔrɔla X de ye fɛn caman Changé san fila ni tila tɛmɛnenw kɔnɔ.
San 2026 Sosiyete ka kunnafonidilanw kɔnɔkow fɛɛrɛbɔ rapɔɔri y’a jira ko sosiyete ka baarakɛlaw bɛɛ tilancɛ kelen bɛ ni X ye, nka Gen Z ka teli ka kɛ ni kunnafoni ye ɛntɛrinɛti kan.
X kan, jɛɲɔgɔnya barika ka bon, baarakɛlaw tilancɛ ni kɔ (58%) bɛ jɛɲɔgɔnya kɛ ni fɛntigiw ye ɛntɛrinɛti kan siɲɛ kelen dɔgɔkun kɔnɔ, ka kɛɲɛ ni kunnafoni in ye. I n’a fɔ X bɛ jamanaden hakɛ fitininw ɲɛnabɔ sisan, baarakɛlaw ka kɛwalew ni kɔnɔkow diyabɔcogo b’a jira ko fɛn caman Changé.
Baarakɛlaw bɛ jɛɲɔgɔnya kɛ ni markaw ye X kan fɔlɔ ɲɛnajɛ kama, nka u bɛ ɲɔgɔn sɔrɔ fana kiliyanw ladonni kama. Raporo in y’a jira ko 18% ka feerekɛlaw bɛ X tɔgɔ fɔ k’a kɛ u ka yɔrɔba ye sosiyete ka kiliyanw ladonni na.
A b’a jira fana ko sosiyete baarakɛlaw ka teli ka jɛɲɔgɔnya kɛ ni wideyow ye minnu bɛ kɛ cogo surun na ( Jɛɲɔgɔnyaw bɛ kɛ foroba la X kan, ka nafa di fɛntigiw ma minnu dalen bɛ u kan na ani minnu labɛnnen don ka jaabi teliya la.
Sosiyete ka ɲɛnajɛyɔrɔw: Ka “video fɔlɔ” lamɛnbagaw minɛ
Sosiyete ka ɲɛnajɛyɔrɔw jɔlen bɛ videyo kɔnɔkow lamini na. K’a ta wideyow la minnu bɛ kɛ cogo surun na ka se maana janw fɔli ma, o rezo ninnu bɛ kɛ ka ɲɛnajɛ, kunnafoni ani dusu don mɔgɔ kɔnɔ.
O rezo ninnu kɔnɔkow bɛ bɔ kɛnɛ kan ni mɔgɔ yɛrɛ ka algorisimuw ye ani kɔnɔkow gafemarayɔrɔw ye minnu bɛ se ka ɲini, o b’a to u bɛ kɛ ɲininikɛlanw ye ɛntɛrinɛti kan. Baarakɛlaw bɛ na o rezo ninnu na walasa ka fɛnw ɲini ani ka kalan sɔrɔ dabɔbagaw ni fɛntigiw fɛ.
1. TikTok: A fɔlɔ yeɲininikɛlan min bɛ Gen Z
TikTok ye ɲɛnajɛ-yɔrɔ ye fɔlɔ, nka bawo TikTok ka algorisimu bɛ kɔnɔkow laadi ka da u diyanyekow ni kɛwalew kan, a bɛ kɛ fana sɔrɔli kama.
San 2026 Sosiyete ka kunnafonidilanw kɔnɔkow fɛɛrɛbɔ rapɔɔri b’a jira ko sosiyete baarakɛlaw bɛɛ tilancɛ bɛ ni TikTok ɲɛfɔli ye, nka o hakɛ bɛ wuli ka se 72% ma Gen Z. Wa o baarakɛlaw cɛma, jɛkafɔ ka bon.
Raporo in b’a jira ko Gen Z baarakɛlaw 44% ani san ba kelen baarakɛlaw 37% bɛ jɛɲɔgɔnya kɛ ni fɛnw ye TikTok kan siɲɛ caman tile kɔnɔ. Wa o jɛɲɔgɔnya bɛ se ka bonya san 2026, bawo Gen Z feerelaw 39% b’a fɛ ka baara kɛ ni TikTok ye ka tɛmɛ o kan.
Gen Z ta fan fɛ, TikTok ye fɛnw sɔrɔli siraba ye, 49% bɛ baara kɛ n’a ye walasa ka fɛn kuraw sɔrɔ, ka kɛɲɛ ni kunnafoni in ye. Ani The 2025 Sprout Social IndexTM y’a jira ko feerekɛlaw 36% bɛ TikTok kɛ ka sanni kɛ, o y’a to a bɛ kɛ yɔrɔ filanan ye sanni tilennenw na minnu ka di kosɛbɛ.
Raporo in b’a ye ko baarakɛlaw bɛ na TikTok la ɲɛnajɛ kama wideyo jɔlen surun cogo la, o kɔfɛ, kunnafoni janw ni baarakɛlaw ye minnu dilan. State of Influencer Marketing Report b’a jira ko Gen Z 27% bɛ jɛɲɔgɔnya kɛ ni influencers ye TikTok kan, n’i y’a suma ni 15% ye jamana bɛɛ lajɛlen na, o b’a jira ko daɲɛ minnu ɲɛmɔgɔya bɛ dabɔbagaw bolo, olu ye fɛnba ye walasa ka jɛɲɔgɔnya bila senkan ɛntɛrinɛti kan.
Scrub Daddy bɛ to ka ɲɛnajɛw ni fɛn dilannenw jirali fara ɲɔgɔn kan. Wideyo min bɛ duguma, o bɛ baara kɛ ni TikTok taamasiyɛnw ye minnu bɛ fɔ kosɛbɛ, i n’a fɔ #cleantok ani #cleaningtiktok, trending audio ani meme-style caption walasa ka mɔgɔw sama ka don a kɔnɔ k’a sɔrɔ a bɛ a jira cogo la min bɛ kɛ ka fɛn dilannen baara cogo min na. Ni sugukɛlaw 71% bɛ ka dɔ fara wari bilali kan san 2026, TikTok bɛ rezo bɛɛ ɲɛminɛ musaka bolodalenw na ka kɛɲɛ ni kunnafoni in ye. Marka minnu b’a fɛ ka se Gen Z ma, olu ka kan k’a minɛ i n’a fɔ core channel.
2. YouTube: Yɛlɛma min bɛ kɛ ka ɲɛsin cogo surun ni fɛn dilannenw sɔrɔli ma
Fɔlɔ, a ɲɛfɔra ni wideyow ye minnu bɛ bɔ cogo jan na, YouTube bɛ ka balansi don sisan jɛkafɔ surunw ni a jɔyɔrɔ la, n’o ye diɲɛ ɲininikɛlanba filanan ye.
YouTube bɛ ka taa a fɛ ka mɔgɔw ɲɛnajɛ kosɛbɛ. Ka kɛɲɛ ni The 2026 Social Media Content Strategy Report ye, sosiyete baarakɛlaw 63% bɛ u ka kunnafoniw mara ɛntɛrinɛti kan ani 30% b’a fɛ ka baara kɛ n’a ye ka caya san 2026. Hali n’a hakɛ bɛ mɔgɔ ɲɛnajɛ, min bɛ nin ɛntɛrinɛti in nafa bonya, o ye baarakɛlaw bɛ u sen don a la cogo min na.
Raporo in y’a jira ko baarakɛlaw tilancɛ ɲɔgɔn bɛ fɛn kuraw sɔrɔ YouTube kan, wa a bɛ se ka fɔ ko feerekɛlaw bɛ fɛn dilanni kalan ɲini i n’a fɔ ɲɛnajɛ. O ɲininikɛla ni jateminɛ ɲagaminen bɛ YouTube kɛ nafama ye fɛntigiw bolo minnu b’a fɛ ka mɔgɔw hakili sama ani ka sanniko latigɛw bilasira yɔrɔ kelen na.
O fana ye rezo damadɔw dɔ ye, ka kɛ ni marka ye, o bɛ sɔn ka kɛ yɔrɔ min na. Mɔgɔ minnu bɛ fɛnw san, olu man teli k’a fɔ k’u b’a fɛ fɛntigiw ka u yɔrɔ janya YouTube la, o bɛ dɛmɛ don k’a ɲɛfɔ mun na sugukɛlaw 56% b’a fɛ ka dɔ fara u ka wari bilali kan ɛntɛrinɛti kan san 2026, kunnafoni in kɔnɔ.
Ni u bɛ jɛɲɔgɔnya kɛ ni fɛntigiw ye, feerekɛlaw ka teli ka wideyow lajɛ minnu bɛ kɛ cogo surun na ( Ikomi baarakɛlaw bɛ u ɲɛsin YouTube ma ni laɲini ye, a kɔnɔkow bɛ taa a fɛ ka bɔ kɛnɛ kan ɲinini fɛ waati kɔnɔ, o b’a kɛ waridon hakilitigi ye fɛntigiw bolo minnu sinsinnen bɛ yecogo sabatili kan.
Sigidamɔgɔw ka rezow: Yɔrɔ minnu na dannaya bɛ kɛ marka la
Sigida-la-jɛkulu minnu bɛ ɲɛminɛ, olu sinsinnen bɛ barow kan minnu bɛ kɛ jɛkuluw kɔnɔ minnu sinsinnen bɛ nafaw kan, baarakɛlaw bɛ ɲɔgɔn sɔrɔ yɔrɔ minnu na ɲininkaliw, ko kɛlenw ani kuntilenna jɛlenw kan.
Q2 2025 Pulse Survey y’a jira ko diɲɛ kɔnɔ sigidamɔgɔw 51% b’a fɛ ka waati caman kɛ sigida laminiw na i n’a fɔ Reddit. O waati kelen na, 48% b’a jira k’u bɛna dɔ fara u ka baara kan ni rezow kura ye i n’a fɔ Bluesky ani Threads.
Ni baarakɛlaw bɛ jɛɲɔgɔnya kɔrɔ caman ɲini ɛntɛrinɛti kan, u hakili bɛ ka wuli ka taa o yɔrɔw la minnu ɲɛsinnen bɛ sigida ma. Markatigiw ka kan k’u sen don a la ni laɲini ye walasa ka nafa caman sɔrɔ u la.
1. Reddit: Ka jɛkafɔ ɲɛminɛ ani ka marka hakilinaw sɛgɛsɛgɛ
Reddit ye sigida ye min sinsinnen bɛ barokunw kan, mɔgɔw bɛ ɲininkaliw kɛ yɔrɔ minnu na, ka ko kɛlenw tila ɲɔgɔn na ani ka laadilikanw ɲini. O ladamu in ka teli ka lamɛnnikɛla fitininw sama, ni san ba kelen mɔgɔw ni Gen Z ye baarakɛlaw fanba ye, ka kɛɲɛ ni The 2026 Social Media Content Strategy Report ye.
Ladamu fana kɔrɔ ye ko dɛmɛ ka kan ka kɛ Reddit o Reddit yɔrɔ koloma yejagokɛcogo fɛɛrɛ. Raporo in b’a jira ko baarakɛlaw b’a fɛ fɛntigiw ka baara kɛ ni kiliyanw ye ani ka dɛmɛ don (21%) ani ka kalanko fɛnw kunnafoniw tila ɲɔgɔn na (16%). Fɛn wɛrɛ la, baarakɛlaw 14% t’a fɛ ka markaw sɔrɔ Reddit kan hali dɔɔnin, o la, ka yɔrɔ ta fɛɛrɛko siratigɛ la, o ye tulon tɔgɔ ye.
Engagement min bɛ Reddit kan, o fana b’a ka laadalakow jira. Ni jɛɲɔgɔnya bɛ kɛ ni markaw ye Reddit kan, kunnafoni in b’a jira ko baarakɛlaw 54% ka teli ka baara kɛ ni baarakɛlaw ka kunnafoniw ye, o kɔfɛ, taamasiyɛnw bɛ fɔ baarakɛlaw ni markaw ka kunnafonidilanw kɔnɔ.
Walasa k’a jira, tuma min na r/Duolingo baarakɛla dɔ ye tile 1000 seli kɛ, ka ɲininkali kɛ plushie fu ko la, baarakɛlaw ka jatebɔsɛbɛn sɛgɛsɛgɛlen dɔ ye jaabi di dilan kɔnɔ ni nisɔndiya ye, k’u wele ka na DM la. Hali n’a y’a sɔrɔ Reddit t’i ka gafe bɔli fɛɛrɛ dɔ ye, a ye sosiyete ka kunnafonidilanw hakili sanubɔyɔrɔ ye. A ka subreddit 100.000+ kɔnɔ, kiliyanw ka baro jɛlenw bɛ yen i tɛ minnu ye kosɛbɛ ɛntɛrinɛti wɛrɛw kan.
Sprout Social Listening, min fanga bɛ Trellis bolo, o bɛ Reddit barow tigɛli kɛ hakili ye min bɛ se ka kɛ walasa k’aw dɛmɛ ka cikanw tiɲɛ, ka jagokɛlaw ka latigɛw kunnafoni ani ka ɲɛmɔgɔw dɛmɛ u ka se ka suguya faamuyali jɛlen sɔrɔ. Ni i ka taamasiyɛn bɛ ni fɛn gɛlɛnw ye walima ni sigida min bɛ baara kɛ kosɛbɛ, Reddit bɛna kɛ ɛntɛrinɛti ɲuman ye walasa ka wari bila a la Nka walasa ka nafa caman sɔrɔ a la, i mago bɛ nafolo la walasa ka nafa yetaw lase dɛmɛni, kalan ani sendonni sugandilen fɛ.
2. Bluesky: Aw ye sigida nisɛw jɔ
Bluesky ye rezo kura ye min b’a ka baarakɛlaw bila u ka feed ni dataw tigiyali la.
Bluesky bɛ sɛbɛnniw de kan, nka a bɛ kɛ i n’a fɔ sigida nisɛw ka rezo sanni ka kɛ foroba forobajɛkulu ye.
Ikomi Gen Z ni Millennials de ka teli ka kɛ sababu ye ka sosiyete kura walima rezo kura bɔlenw ta, a tɛ kabako ye ko Bluesky ka lamɛnnikɛlaw fɔlɔ ye Gen Z ni Millennials ye.
San 2026 Sosiyete ka kunnafonidilanw kɔnɔkow fɛɛrɛbɔ rapɔɔri b’a jira ko feerekɛlaw 65% bɛ jɛɲɔgɔnya kɛ ni marka kɔnɔkow ye siɲɛ kelen dɔgɔkun kɔnɔ. Wa ka kɛɲɛ ni Sprout Social Q3 2025 Pulse Survey ye, baarakɛlaw 51% bɛ dusu don u kɔnɔ ka baara kɛ ni Bluesky ye o ɲɔgɔnna rezow kan bawo u bɛ se ka kɔnɔkow kɔlɔsi u ka feeds kɔnɔ.
O ɲinini kelen in y’a jira fana ko 39% ka teli ka jɛɲɔgɔnya kɛ ni fɛntigiw ye Bluesky kan bawo a bɛ kɔnɔkow kɔlɔsili di, wa laadala piblisite tɛ a nɔ na.
Raporo in y’a jira fana ko Bluesky baarakɛlaw ka teli ka baara kɛ ni sɛbɛnniw ye minnu bɛ kɛ ni taamasiyɛnw ye (45%), o kɔfɛ, wideyow surunw, ja jɔlenw ani baarakɛlaw ka kunnafoniw bɛ sɔrɔ.
Nin ye misali ye ka bɔ Ameriki kɔnɔw lakanani jɛkulu fɛ min b’a jira cogo min na kalanko ni sɛbɛnni-ɲɛnabɔli kɔnɔkow bɛ se ka kɛ Bluesky kan. Ka ɲɛsin cidenyabaarakɛlaw ma walima minnu sinsinnen bɛ kalanko kan, Bluesky bɛ cogo di ka dannaya ni dannaya sabati sigida kɛrɛnkɛrɛnnenw kɔnɔ, sɛbɛnni ɲɛmɔgɔya jɛkafɔ fɛ.
3. Filɛriw: Aw ye aw ka basigi bonya kalanko fɛn dilannenw kunnafoniw na
Threads ye baro-yɔrɔ ye min kɔnɔ, jɛ-ka-baara bɛ ɲɛminɛ kosɛbɛ sendonni fɛ. A bɛ ni lamɛnnikɛlaw ye minnu bɛ mɔgɔw ni ɲɔgɔn cɛ, ni san ba kelen mɔgɔw, Gen Z ani Gen X bɛɛ bɛ u sen don kosɛbɛ o rezo in na.
Threads kan, baarakɛlaw 31% bɛ jɛɲɔgɔnya kɛ ni marka kɔnɔkow ye siɲɛ kelen dɔgɔkun kɔnɔ. O baarakɛlaw cɛma, ɲɛnajɛ de ye fɔlɔ ye (28%), o kɔfɛ, kalanko fɛn dilannenw kunnafoniw (15%) o kɔfɛ, influencer jɛɲɔgɔnyaw (14%), ka kɛɲɛ ni The 2026 Social Media Content Strategy Report ye.
Ni an y’u bɛɛ lajɛlen ta, nin diyanyekow bɛ cogo ɲuman di walasa ka fɛn dilannenw kalanni ni kunnafoni ɲɛnajɛlenw ni kɔnɔkow fara ɲɔgɔn kan minnu bɛ tali kɛ laadalakow la. O bɛ sinsin sɔrɔw fɛ minnu bɔra salon kɔnɔkow fɛɛrɛbɔ rapɔɔri la, minnu b’a jira ko sosiyete baarakɛlaw 66% b’a fɔ ko edutainment ye marka kɔnɔkow suguya ye min bɛ mɔgɔ bila ka miiri kosɛbɛ.
San 2026 Sosiyete ka kunnafonidilanw kɔnɔkow fɛɛrɛbɔ rapɔɔri fana y’a jira ko sɛbɛnniw ni wideyow surunw bɛ baara kɛ ka ɲɛ, kɛrɛnkɛrɛnnenya la n’u bɛ taasi kɛ laadala waatiw la ani ka baro wele. Fɛn minnu bɛ Threads kan, olu bɛ se k’o kɛ cogo min na, o ye ka jɛɲɔgɔnya kɛ ni fɛntigi wɛrɛw ye, o min ka teli ka kɛ sababu ye ka yecogo barikama sɔrɔ balo la.
Misali min bɛ duguma, Grammarly bɛ sɛbɛnni ladilikanw di minnu sirilen bɛ kɔlɔsili nisɔndiyalen dɔ la, ka fɛɛrɛ nɔgɔman dɔ di ka ɲɛsin edutainment ma. Aw k’a kɔlɔsi: Filɛriw bɛ baara kɛ ka ɲɛ ni fɛn dilannenw kalanni bɛ kɛ baro, nisɔndiya ani laadalakow senfɛ waati bɛnnen na.
Réseaux sociaux kuraw ka sɛgɛsɛgɛli kɛ i ka marka kama
Ni lamɛnnikɛlaw bɛ ka yɔrɔ kuraw kɔlɔsi san 2026 kɔnɔ, fɛntigiw bɛ sababu sɔrɔ k’u yɛrɛ jira joona. Nin ye réseau sociaux damadɔ wɛrɛw ye minnu nafa ka bon ka lajɛ: Substack: Dabɔbaa ɲɛmɔgɔya bɛ gafebɔ-jɛkulu min bolo, n’o bɛ kunnafonidisɛbɛnw ni sigidamɔgɔw fara ɲɔgɔn kanbaarakɛminɛnw i n’a fɔ kuma fɔlenw ani abonɛnw ka barow. A ka ɲi kosɛbɛ markaw ma minnu bɛ wari bila lamɛnnikɛlaw ni miirili ɲɛmɔgɔya la. Aw ye Sprout’s Substack, Social Futures, lajɛ misali la.
Rednote: Sinuwaw ka sosiyete ni ɛntɛrinɛti jagokɛyɔrɔ min bɛ wele ko “TikTok ni Instagram faralen ɲɔgɔn kan.” Ikomi a bɛ kɛ ka caya ɲɛnamaya kɛcogo ladilikanw tilatilali la, a bɛ nɔ bila kɛrɛnkɛrɛnnenya la jago ni taabolo fɔli la.
Retro: Foto-porogaramu min tɛ piblisite ye, n’a bɛ laɲini kɛ ka sosiyete ka kunnafonidilanw falen-falen kɛ, n’a bɛ baarakɛlaw wele u ka dɔgɔkun o dɔgɔkun seginnkanni dɔ bila sen kan min dabɔra u teri sɛbɛw kama.
Airbuds: O ye dɔnkilida-porogaramu ye min kɔnɔ baarakɛlaw bɛ ɲɔgɔn sɔrɔ lamɛnni kɛcogo fɛ. Yɔrɔ min bɛ kɛ nafabɔ jɛkuluw ye minnu bɛ kɛ ni hyper-specific interest communitys ye.
Lemon8 : Ɲɛnamaya kɛcogo ɲɛnama fɔlɔ min bɛ Instagram ni Pinterest yɔrɔ dɔw fara ɲɔgɔn kan, ni fɛn dilanni seko barikama ye. Nin ɲɔgɔnna rezow nafa bɛ ka caya ka taa a fɛ. Q2 2025 Sprout Pulse Survey y’a jira ko diɲɛ sosiyete ka kunnafonidilanw baarakɛlaw 41% bɛna waati caman kɛ dabɔbagaw ka rezow la i n’a fɔ Substack ani Patreon.
O fɔlen, ka nafa sɔrɔ mɔgɔ fɔlɔ la, o bɛ nafa lase dɔrɔn ni ɛntɛrinɛti bɛ bɛn i lamɛnbagaw n’i ka taamasiyɛn ma.
Fɛɛrɛ 3-taamasenɲɛ dɔ walasa ka rezow sugandi minnu bɛ nɔ bɔ kosɛbɛ
Sisan, i kɛlen kɔ ka kunnafoniw ye sosiyete ka kunnafonidilanw kan minnu ka di kosɛbɛ, an bɛ yan walasa k’i dɛmɛ ka minnu sugandi minnu bɛna nɔ bɔ i ka taamasiyɛn na kosɛbɛ.
Nin sigida in b’a jira cogo min na i bɛ se k’i ka sinsinnan dɔgɔya ni jigiya ye.
1. Jagokɛlaw ka ɲɛtaa kunbabaw jateminɛ ka tɛmɛ feereli kan
Sosiyete ka kunnafonidilanw nafa ka bon kosɛbɛ ni laɲiniw bɛ wuli ka ɲɛ ka ɲɛsin sosiyete ka laɲiniw bɛɛ ma. N’i y’i sinsin i ka jagokɛjɛkulu dɔrɔn kan, i bɛ se ka cogoyaw tiɲɛ walasa ka nɔba bila.
Misali la, an k’a fɔ ko i bɛ baara kɛ ni B2B taamasiyɛn ye min sinsinnen bɛ fɔlɔ fɛn caman tigɛli kan a ka jago cɛsiriw la. N’i ye fɔlɔfɔlɔ kɛ ka da o kuntilenna dɔrɔn kan, i bɛ se k’i ka waati bɛɛ kɛ ɛntɛrinɛti kan minnu bɛ mɔgɔ caman digi. Faan wɛrɛ fɛ, i ka fɛn dilanni jɛkulu bɛ se k’u sinsin kiliyanw wasako (CSAT) jatew ɲɛnabɔli kan.
N’i ma jateminɛ kɛ fɛn dilanni jɛkulu ka laɲiniw na, i bɛ se ka laban ka i ɲɛmajɔ rezow la minnu bɛ kiliyanw ka hakilina nafamaw di dɛmɛ ɲininiw fɛ walima sigida barow fɛ. Ni aw y’aw janto o hakilinaw la, aw bɛ se ka baara kɛ ɲɔgɔn fɛ ni aw ka jɛkulu ye walasa ka dɔ fara sigidamɔgɔw ka fanga kan aw ka jɛkulu kɔnɔ.
Sosiyete ka kunnafonidilanw bɛ se ka nɔ bila jagokɛyɔrɔ caman na. O de y’a to i b’a fɛ ka fɔlɔfɔlɔ kow faamuya sanfɛyɔrɔw la jɛkulu kɔnɔ sanni i k’a sugandi i bɛna i sinsin rezo minnu kan.
2. Ka lamɛnnikɛlaw ka kɛwalew karti ni sigida hakilitigiya ye
Fɛɛrɛ minnu bɛ ɲɛ sɔrɔ, olu bɛ balansi don jago kuntilenna ni lamɛnbagaw ka kɛwalew cɛ. Ni i bɛ i sinsin kosɛbɛ kelen kan kojugu, ka tɔ kelen musaka bɔ, o bɛ se ka kɛ sababu ye ka fɛɛrɛ dɔ tigɛ min tɛ se ka kɛ.
Walasa k’a dɔn i lamɛnbagaw bɛ u ka waati kɛ yɔrɔ min na sisan, i ka kan ka mɔgɔw ka ɲininiw fara ɲɔgɔn kan — i n’a fɔ jatebɔ minnu kofɔlen bɛ nin barokun kɔnɔ — n’i ka tariku baarakɛcogo kunnafoniw ye. Baara kɛ ni sosiyete ka kunnafonidilanw ɲɛnabɔli baarakɛminɛn ye walasa k’a dɔn profil minnu bɛ ka mɔgɔw bila ka miiri kosɛbɛ ani ka u sen don a la kosɛbɛ. N’i bɛ baara kɛ ni Sprout Social ye, i bɛ se k’o kunnafoniw sɔrɔ Profile Performance Report kɔnɔ. Nin kunnafoni in bɛna kɛ sababu ye ka jateminɛw lajɛlenba dɔ di aw ma walasa aw ka se ka pulse sɔrɔ aw ka sosiyete ka kunnafonidilanw baarakɛcogo kan. Ni profil dɔw bɛ to ka tɛmɛ dɔw kan, sisan de ye waati ye ka sɛgɛsɛgɛli kɛ mun na.
3. Ka ɲɔgɔndan sɛgɛsɛgɛli kɛ
I ka fɛɛrɛ laban min bɛ ɲinini taabolo la, o ye ka ɲɔgɔndan sɛgɛsɛgɛli kɛ. Ni i ye i ka ɲɔgɔndanba ɲɛmɔgɔw ka kunnafonidilanw fɛɛrɛw lajɛ kosɛbɛ, i bɛ se ka hakilina nafamaw sɔrɔ minnu bɛ se ka sɔrɔ i ma n’i y’i sinsin i ka cɛsiriw dɔrɔn kan.
Social media ye nafolo ye min tɛ se ka da a la, competitive intel. Tuma caman na, sugukɛlaw bɛ baara kɛ ni sosiyete ka kunnafoniw ye walasa ka kiliyanw ka kantigiya jateminɛ ani k’u ka ɲɔgɔndankɛlaw ka fɛn dilannenw fanga n’u barikantanya jira. N’i y’a ye k’i ka ɲɔgɔndankɛlaw bɛ ka ɲɛtaa sɔrɔ kan kɛrɛnkɛrɛnnen dɔ kan, o ye taamasyɛn barikama ye ko a nafa ka bon k’i ka kɛta sɛgɛsɛgɛ yen, i fana. N’i b’a fɛ ka i yɛrɛ su ji la kosɛbɛ i ka sɛgɛsɛgɛli la, i k’a lajɛ ka baara kɛ ni lamɛnnikɛlan ye min bɛ kɛ mɔgɔw fɛ. Sprout ka Social Listening sekow fɛ, i bɛ se ka Competitive Analysis Topics da ani ka kunnafoniw tila-tila ka kɛɲɛ ni Themes kɛrɛnkɛrɛnnenw ye.
O cogo la, i bɛ se k’a ye barokunw ni barokun minnu bɛ lamɛnnikɛlaw dusu lamin kosɛbɛ.
Aw ye réseau sociaux sugandi cogo ɲuman na san 2026 kɔnɔ
Wajibi tɛ i ka kɛ réseau sociaux bɛɛ kan walasa ka nɔ barikama sɔrɔ i ka social media fɛɛrɛ la.
Aw ye wari bila ka...rezo minnu bɛ bɛn i lamɛnbagaw ni i ka laɲiniw ma, ani k’u jira cogoyaw la i lamɛnbagaw bɛ minnu ɲini. N’i y’o kɛ, i kɔnɔkow bɛna baara kɛ ka ɲɛ, wa i nɔ bɛna bonya.
Walasa ka kunnafoniw dɔn kosɛbɛ, aw ye The 2026 Social Media Content Strategy Report lajɛ.
The post Cogo min na i bɛ se ka réseau sociaux ɲumanw sugandi i ka marka la san 2026 appeared first on Sprout Social.
