Phindu lenileni la Kulephera Kutsatsa
Otsatsa ambiri amathamangitsa kampeni yama virus. Amalota za kupambana usiku wonse. Koma kaŵirikaŵiri kukula kwenikweni kumachokera mbali ina.
Zolephera zanga zazikulu zotsatsa zidandiphunzitsa zambiri kuposa kupambana kwanga ndi ma virus. Makampeni omwe amawonongeka amapereka maphunziro ofunikira. Kuvomereza kulephera, osati kubisa, ndiye chinsinsi chenicheni cha utsogoleri ndi kukula kosatha.
Ulendowu sikutanthauza kupewa zolakwika. Ndi za kuphunzira kwa iwo mozama.
Chifukwa Chake Timaopa Kulephera Kutsatsa
Kulephera kwa malonda kumamveka poyera. Zitha kukhala zodula. Izi zimapanga chikhalidwe cha mantha.
Magulu nthawi zambiri amabisa zolakwika. Iwo amaimba mlandu zinthu zakunja. Izi zimalepheretsa kuphunzira kwenikweni.
Tiyenera kukonzanso malingaliro athu. Onani kulephera ngati deta, osati kugonjetsedwa.
Kutembenuza Kulephera Kutsatsa Kukhala Phunziro la Strategic
Sikuti zolephera zonse ndizofanana. Chofunika kwambiri ndikusanthula mwadongosolo. Muyenera kukumba mu "chifukwa."
Kodi anali anthu omwe ankafuna kuwatsatira? Mauthenga? Kusankhidwa kwa tchanelo? Kuyankha mafunso awa kumasintha kuluza kukhala kupambana.
Nthawi ina ndinayambitsa kampeni yamalonda yomwe inaphonya kwathunthu. Zopangazo zinali zamphamvu, koma omvera anali olakwika. Izi zinandiphunzitsa kutsimikizira zongoganiza ndisanayambe kuyika ndalama zambiri.
Ndondomeko Yowunikira Makampeni Olephera
Kampeni ikalephera kuchita bwino, tsatirani izi. Izi zimasintha mantha kukhala chitukuko.
Sonkhanitsani Zonse: Sonkhanitsani metric iliyonse yomwe ilipo. Yang'anani zowonera, kukhudzidwa, mitengo yotembenuka, ndi mtengo. Dziwani Zomwe Zalephereka: Lozani pomwe fayiloyo idasweka. Kodi anthu adawona malonda koma osadina? Kodi adadina koma osatembenuza? Funsani Gulu Lanu: Pezani malingaliro kuchokera kwa onse omwe akukhudzidwa. Gulu lopanga, akatswiri, akatswiri. Pangani Hypothesis: Kutengera deta, pangani lingaliro la chifukwa chake zidalephera. Yesani Malingaliro Anu: Yesani mayeso ang'onoang'ono, olamulidwa kuti muwone ngati njira yanu yatsopano ikugwira ntchito.
Njirayi imasintha kulephera kumodzi kukhala njira yophunzirira yobwerezabwereza.
Mphamvu ya Utsogoleri wa Chiwopsezo
Kubisa zolephera kumawononga kukhulupirirana kwa timu. Zimapanga malo omwe anthu amawopa kupanga zatsopano.
Atsogoleri omwe amagawana zolakwa zawo amalimbikitsa chitetezo chamalingaliro. Izi zimalimbikitsa kutenga zoopsa komanso luso. Gulu lanu lidzakubweretserani malingaliro olimba mtima.
Ndinaphunzira izi pambuyo pa kampeni yapamwamba kwambiri. M’malo mobisa, ndinakambirana momasuka ndi gulu langa. Zotsatira zake zinali kuchuluka kwa malingaliro anzeru.
Nkhani Yophunzira: Kuphunzira kuchokera ku Brand Misfire
Nthaŵi ina tinayesa kukopa anthu achichepere. Kampeniyo inkaoneka ngati yolakwika ndipo anthu ambiri ankaidzudzula.
M'malo mobwerera, tidachita kafukufuku. Tinaphunzira kuti omvera athu enieni amayamikira mawu athu okhazikika. Tinabwereranso ku mphamvu zathu.
Chochitika chimenechi chinalimbikitsa phunziro lofunika kwambiri. Zowona zimabweretsa kuthamangitsidwa nthawi zonse. Zimandikumbutsa za kufunika kwa maziko olimba a mtundu, mofanana ndi njira yomwe takambirana m'nkhani ino yomanga chizindikiro chachipembedzo.
Kuphatikiza Maphunziro a Chipambano Chamtsogolo
Cholinga sikungophunzira. Ndiko kukhazikitsa maphunziro amenewo. Pangani mndandanda watsopano ndi ndondomeko.
Izi zimatsimikizira kuti cholakwika chomwecho sichibwerezedwa. Zimapangitsanso gulu lanu lazamalonda kukhala lokhazikika komanso lolimba.
Mwachitsanzo, katundu atalephera kukhazikitsa, tsopano timayesa mayeso ang'onoang'ono. Izi zimachepetsa chiopsezo pamene mukukulitsa maphunziro.
Zida Zothandizira Kupititsa patsogolo
Pezani zida zomwe zimakuthandizani kuti muzitha kuyang'anira ndikusanthula kampeni bwino. Deta ndi bwenzi lanu lapamtima pamene kuphunzira kulephera.
Kukhazikitsa koyenera ndikofunikira. Chiwonetsero chomveka, chodalirika ngati Chiwonetsero cha Apple Studio chingapangitse kusanthula kwa data kukhala kothandiza kwambiri. Kumveka bwino kowoneka kumakuthandizani kuwona zomwe zikuchitika komanso zosokoneza mwachangu.
Mapulatifomu Oyesera a A/B: Zofunikira pakuyesa zongopeka bwino. Ma Analytics Dashboards: Phatikizani deta kuti muwonere zonse. Zida Zoyankhira Makasitomala: Kulowetsa mwachindunji sikungalowe m'malo.
Monga momwe akatswiri ojambula ku Industrial Light & Magic amagwiritsira ntchito ukadaulo kuti awonetse zomwe angathe, monga momwe zafotokozedwera m'chidutswachi panjira yawo, ogulitsa amafunikira zida zoyenera kuti aziwona ndikuwongolera njira yawo.
Kutsiliza: Landirani Njirayi
Kulephera kwa malonda si mapeto. Ndi gawo lofunikira paulendo wopita ku masters. Makampeni omwe amasokonekera amaphunzitsa kulimba mtima, ukadaulo, komanso kuganiza bwino.
Yambani kuwona zolakwika zanu ngati aphunzitsi anu apamwamba. Lembani zomwe mwaphunzira. Gawani nawo gulu lanu.
Mwakonzeka kupanga njira yotsatsira yokhazikika? Lolani Seemless ikuthandizeni kusintha zidziwitso kukhala zochita. Lumikizanani ndi Seemless lero kuti mudziwe momwe zida zathuikhoza kuthandizira ulendo wanu wakukula.
