Inani Langempela Lokuhluleka Kwezentengiso
Abathengisi abaningi bajaha imikhankaso enegciwane. Baphupha impumelelo yasebusuku. Kodwa ukukhula kwangempela ngokuvamile kuvela ohlangothini oluphambene.
Ukwehluleka kwami kokumaketha okukhulu kwangifundisa okungaphezu kokuphumelela kwami kwegciwane ake kwenza. Leyo mikhankaso ephahlazekayo inikeza izifundo ezibalulekile. Ukwamukela ukwehluleka, hhayi ukukufihla, kuyisihluthulelo sangempela sobuholi nokukhula okuhlala njalo.
Lolu hambo aluqondene nokugwema amaphutha. Kumayelana nokufunda kubo ngokujulile.
Kungani Sesaba Ukuhluleka Kwezokumaketha
Ukwehluleka kwezokumaketha kuzwakala esidlangalaleni. Kungaba eqolo. Lokhu kudala isiko lokwesaba.
Amaqembu avame ukufihla amaphutha. Basola izici zangaphandle. Lokhu kuvimbela ukufunda kwangempela.
Kufanele sihlele kabusha umbono wethu. Bona ukwehluleka njengedatha, hhayi ukunqotshwa.
Ukuguqula Ukuhluleka Kwezokumaketha kube Isifundo Samasu
Akuwona wonke ukwehluleka okulingana. Okubalulekile wukuhlaziya okuhlelekile. Kumelwe umbe "kungani."
Ingabe bekuyizethameli ezihlosiwe? Umlayezo? Ukukhethwa kwesiteshi? Ukuphendula le mibuzo kuguqula ukulahlekelwa kube ukunqoba.
Ngake ngethula umkhankaso womkhiqizo owageja ngokuphelele uphawu. Ukudala kwakunamandla, kodwa izethameli zazingalungile. Lokhu kwangifundisa ukuthi ngiqinisekise ukuqagela ngaphambi kokutshala imali kakhulu.
Uhlaka Lokuhlaziya Imikhankaso Ehlulekile
Uma umkhankaso ungasebenzi kahle, landela lezi zinyathelo. Lokhu kuguqula ukwethuka kube inqubekelaphambili.
Qoqa Yonke Idatha: Qoqa yonke imethrikhi etholakalayo. Bheka okuvelayo, ukuzibandakanya, amanani okuguqulwa, nezindleko. Thola Iphuzu Lokuhluleka: Khomba lapho ifaneli yephuka khona. Ingabe abantu basibonile isikhangiso kodwa abangachofozi? Ingabe bachofoze kodwa abaguqulanga? Xoxa Nethimba Lakho: Thola imibono kuwo wonke umuntu ohilelekile. Ithimba lokusungula, osomaqhinga, abahlaziyi. Yakha i-hypothesis: Ngokusekelwe kudatha, dala ithiyori yokuthi kungani yehlulekile. Hlola i-hypothesis yakho: Yenza ukuhlolwa okuncane, okulawulwayo ukuze ubone ukuthi indlela yakho entsha iyasebenza yini.
Le nqubo iguqula ukwehluleka okukodwa kube uhlelo lokufunda oluphindaphindwayo.
Amandla obuholi okuba sengcupheni
Ukufihla ukwehluleka kulimaza ukwethenjwa kweqembu. Kwakha indawo lapho abantu besaba ukusungula izinto ezintsha.
Abaholi ababelana ngamaphutha abo bakhuthaza ukuphepha kwengqondo. Lokhu kukhuthaza ukuthatha ingozi nokudala. Ithimba lakho lizokulethela imibono egqamile.
Lokhu ngikufunde ngemuva komkhankaso osezingeni eliphezulu. Esikhundleni sokukuvala, ngaxoxa ngokukhululekile nethimba lami. Umphumela waba ukwanda kweziphakamiso ezintsha.
I-Case Study: Ukufunda ku-Brand Misfire
Sake sazama ukunxusa abantu abasebasha. Lo mkhankaso wazizwa ungelona iqiniso futhi wagxekwa kakhulu.
Esikhundleni sokuhlehla, senze izinhlolovo. Sifunde ukuthi izethameli zethu eziyinhloko ziyalazisa izwi lethu elimisiwe. Siphindele emuva emandleni ethu.
Lokhu okuhlangenwe nakho kwagcizelela isifundo esibalulekile. Ubuqiniso buveza ukujaha okujwayelekile ngaso sonke isikhathi. Kungikhumbuza ukubaluleka kwesisekelo somkhiqizo esiqinile, sifana neqhinga okuxoxwe ngalo kulesi sihloko sokwakha uphawu lwehlelo.
Ukuhlanganisa Izifundo Ukuze Uphumelele Ikusasa
Umgomo awukona nje ukufunda. Okokwenza lezo zifundo zibe yizikhungo. Dala izinhla zokuhlola ezintsha nezinqubo.
Lokhu kuqinisekisa ukuthi iphutha elifanayo aliphindi. Futhi kwenza ithimba lakho lezentengiso lisheshe futhi liqine.
Isibonelo, ngemuva kokwethulwa komkhiqizo okuhlulekile, manje sesenza izivivinyo zokuhlola zezinga elincane. Lokhu kunciphisa ubungozi ngenkathi kukhulisa ukufunda.
Amathuluzi Okuthuthukisa Okuqhubekayo
Sebenzisa amathuluzi akusiza ukuthi ulandelele futhi uhlaziye imikhankaso ngempumelelo. Idatha ingumngane wakho omkhulu lapho ufunda ekuhlulekeni.
Ukuba nokusetha okulungile kubalulekile. Isibonisi esicacile, esithembekile njenge-Apple Studio Display singenza ukuhlaziya idatha kusebenze kahle kakhulu. Ukucaciswa okubonakalayo kukusiza ukuthi ubone amathrendi nezindida ngokushesha.
I-A/B Testing Platforms: Ibalulekile ekuhloleni ama-hypotheses ngokuphepha. Amadeshibhodi ezibalo: Hlanganisa idatha ukuze uthole ukubuka okuphelele. Amathuluzi Empendulo Yekhasimende: Okokufaka okuqondile akunakuthathelwa indawo.
Njengoba nje amaciko aku-Industrial Light & Magic esebenzisa ubuchwepheshe ukuze abone amathuba, njengoba kuchazwe kulesi siqeshana senqubo yabo, abakhangisi badinga amathuluzi afanele ukuze babone ngeso lengqondo futhi balungise inkambo yabo.
Isiphetho: Yamukela Inqubo
Ukwehluleka ukumaketha akusona isiphetho. Kuyingxenye edingekayo yohambo lokuphumelela. Imikhankaso ephahlazekayo ifundisa ukuqina, ubuhlakani, nokucabanga kwamasu.
Qala ukubuka amaphutha akho njengothisha bakho abakhulu. Bhala okufundile. Yabelana ngazo nethimba lakho.
Ulungele ukwakha isu lokumaketha eliqine kakhudlwana? Vumela i-Seemless ikusize uguqule imininingwane ibe isenzo. Xhumana noSeemless namuhla ukuze ufunde ukuthi amathuluzi ethu kanjaniingasekela uhambo lwakho lokukhula.
