Zofunika Kwambiri
Kuwunika kwa AI kumatha kuchepetsa kuchuluka kwakusaka komwe kulipiridwa ndi kupitilira 50 peresenti pamafunso omwe akhudzidwa, zomwe zimapangitsa kuti anthu azigawana nawo kwambiri.
Mafunso okhudzana ndi chidziwitso ndiwovuta kwambiri. Mayankho a AI amathetsa zolinga zofufuzira mwachindunji mu SERP, kuchepetsa kuchuluka kwa ogwiritsa ntchito omwe amatsata zotsatsa.
Mafunso okhudzana ndi malonda ndi mtundu amakhala bwino. Magulu omwe akugawanso bajeti kuti afufuze mwalingaliro lalikulu amawona kugwirizana kokhazikika.
Miyeso iyenera kukulitsidwa. Kudulira kokhako sikunenanso nkhani yonse pomwe zowoneka zimakwera koma kudina kumatsika.
Kusaka sikulinso njira imodzi. Ma Brand omwe amakulitsa njira zolipirira ku YouTube, Pmax, Demand Gen, Reddit, TikTok, ndi nsanja za AI amalanda kufunikira koyambirira komanso kudutsa zina zambiri.
Ziwerengero zanu zowoneka bwino. Kudulira kwanu kumafotokoza nkhani ina.
Kwa magulu ambiri osakasaka omwe amalipidwa, ichi ndi chenicheni chatsopano. Mawonedwe a AI tsopano akuwoneka pamwamba pazotsatira zakusaka kwa Google pamafunso mamiliyoni ambiri, kuyankha mafunso ogwiritsa ntchito asanafikire zotsatsa. Mawonekedwe amakhala okhazikika kapena kukwera. Kudina kumakhala kovuta kuti mubwere.
Kafukufuku wochokera ku Seer Interactive adapeza kuti ma AI Overviews atawonekera pazotsatira zakusaka, mtengo wolipirira watsika mpaka 9.87 peresenti poyerekeza ndi 21.27 peresenti pamafunso omwewo popanda chidule. Izi zikutanthauza kuchepa kwa magalimoto ndi 53.6%.
Tiyeni tiwone chifukwa chake mitundu ina yamafunso imawululidwa kwambiri kuposa ena komanso zomwe magulu osakira omwe amalipidwa akuchita pakali pano kuti asinthe malingaliro awo, kulunjika, ndi kuyeza kwawo.
Mawonedwe a AI Akukonzanso Tsamba Lazotsatira
Google itayambitsa AI Overviews, idasintha kwambiri kamangidwe ka SERP. Chidule chopangidwa ndi AI tsopano chili ndi malo owoneka bwino kwambiri pamwamba pa zotsatira zambiri zakusaka, kuyankha funso la wogwiritsa ntchito asanagwirizane ndi china chilichonse patsamba.
Pakusaka kolipidwa, zotsatira zake ndizofunika kwambiri. Zotsatsa zomwe poyamba zinkawoneka pafupi ndi pamwamba pa tsamba tsopano nthawi zambiri zimawonekera pansi pa chidule cha AI. Ogwiritsa ntchito amapitilira yankho latsatanetsatane lopangidwa ndi AI asanakumane ndi zotsatira zolipiridwa.
Uku sikusintha kowoneka kokha. Kafukufuku wa Seer Interactive adapeza kuti kupezeka kwa AI Overview kumagwirizana ndi kutsika kwa 12 peresenti pakutsika kolipira. Kudutsa mu dataset yonse, yomwe idatembenuzidwa ku kuchepetsedwa kwa 53.6 peresenti ya kuchuluka kwa magalimoto poyerekeza ndi kusaka komwe palibe AI Overview yomwe idawonetsedwa.
Vuto lalikulu: kuwoneka kwakusaka kolipidwa sikufanananso ndi chidwi chofufuza. Kujambula mu SERP yoyendetsedwa ndi AI Overview sikukhala ndi kulemera kofanana ndi chithunzi patsamba lazotsatira zachikhalidwe.
Ngati magulu akuganiza kuti zowonetsa zonse zili ndi mtengo wofanana, zomwe akuchita sizikhala zovuta kutanthauzira. Zowoneka zimakwera. Kudina kumakhalabe kosalala. Ndalama ndi ndalama zotsatsa zimakhala zovuta kulosera.
Kumvetsetsa izi kumafuna kusanthula mitundu yamafunso yomwe nthawi zambiri imayambitsa mawonedwe a AI ndi zotsatira zake pakugawa bajeti.
Chifukwa Chake Mafunso Azachidziwitso Akukhala Ochepa Pakusaka Kolipidwa
Si mafunso onse omwe ali pachiwopsezo chimodzimodzi. Mawonedwe a AI amawonekera nthawi zambiri pamafunso azidziwitso kuposa mafunso omwe ali ndi zolinga zapamwamba, ndipo kusiyanitsa kumafunika pakugawa bajeti. Izi zimagwirizana kwambiri ndi kusaka kwa zero-zero, komwe ogwiritsa ntchito amapeza zomwe amafunikira kuchokera ku SERP yokha ndipo osadinanso patsamba.
Tsopano chidule cha AI chikuyankha funso pomwepo. Gawo lofufuzira lomwe nthawi ina lidatumiza ogwiritsa ntchito kupyola masamba angapo azotsatira adapanikizidwa mubokosi limodzi lopangidwa ndi AI. Ogwiritsa amawerenga yankho, kupeza zomwe akufuna, ndikupitilira osadina.
Mafunso okhudza malonda amafotokoza nkhani ina. Kusaka ndi cholinga chogulira momveka bwino, monga kufunsa pamitengo, kufananitsa zinthu, ndi zopempha zachiwonetsero, sikungathe kuyambitsa chiwonetsero cha AI. Akatero, zotsatsa zimagwirabe ntchito bwino. Malinga ndi kafukufuku yemweyo wa Seer, mafunso omwe ali ndi ma AI Overviews omwe alipo adatulutsanso 16.36 peresenti, kuposa avareji yamitundu yamafunso.
Tanthauzo lothandiza: bajeti yoperekedwa kumafunso omwe nthawi zonse amayambitsa mawonedwe a AI ali pachiwopsezo chachikulu chopanga zowonera popanda kudina. Kuzindikira kuti ndi mafunso ati mu akaunti yanu omwe ali mgululi ndi gawo loyamba lothandizira kuteteza magwiridwe antchito.
Magulu 10 Ofufuza Olipidwa Akupanga Pakalipano
Magulu osaka omwe amalipidwa akudikirirakuti Google ithetse izi. Ma pivots otsatirawa akuwonetsa zomwe akatswiri akuchita kale kuti ateteze magwiridwe antchito ndikusintha ku SERP yopikisana kwambiri.
Shift Budget kupita ku Mafunso a Transaction
Kusaka kwachidziwitso kukuchulukirachulukira mu SERP. Mafunso ngati "CRM ndi chiyani" kapena "motani ROAS imagwira ntchito" ndi gawo lofunika kwambiri pa AI Overviews, zomwe zikutanthauza kuti ogwiritsa ntchito ochepa amapita kukatsatsa.
Kusaka kwamalonda kumachita mosiyana. "CRM Yabwino Kwambiri yamabizinesi ang'onoang'ono," "Mitengo ya Salesforce," ndi mafunso "konzani chiwonetsero" akadali akupanga malonda amphamvu. Kuwunika makampeni anu ndicholinga ndikusamutsa ndalama zomwe zimachokera ku mawu osakira zidziwitso kupita kumafunso okonzeka kutembenuka ndi imodzi mwa njira zachindunji zotetezera ndalama.
Makampeni a Kapangidwe Pozungulira Cholinga, Osati Mawu Ofunika Okha
Magulu a mawu osakira pamutu akupereka njira yogawa magawo ndi cholinga. Kukonzekera makampeni kukhala zidebe zazidziwitso, zamalonda, ndi zogulitsira zimalola magulu kuti agawire bajeti mwatsatanetsatane ndikusintha mwachangu momwe chiwonetsero cha AI chikukulirakulira.
Makampeni azidziwitso akasiyanitsidwa ndi kuchuluka kwa anthu omwe ali ndi zolinga zambiri, kuwachepetsa kapena kuwayimitsa kumakhala chisankho chaukhondo. Mutha kuchita popanda kusokoneza makampeni omwe akuyendetsabe zotsatira.
Tetezani ndi Kukulitsa Kusaka Kwamtundu
Mafunso amtundu ali m'gulu lazokhazikika pamasaka oyendetsedwa ndi AI. Ogwiritsa ntchito omwe amafufuza kampani yanu ndi dzina amakhala ndi zolinga zogulira zolimba, ndipo zotsatsa zamtundu zimasinthabe pamitengo yayikulu ngakhale mawonedwe a AI akuwonekera.
Popanda kampeni yogwira ntchito, ochita nawo mpikisano amatha kubwereketsa mawu amtundu wanu ndikujambula anthuwo mwachindunji. Kuteteza mawu amtundu ndi chinthu chofunikira kwambiri chomwe chimalipira nthawi zonse.
Pangani Zotsatsa Kukhala Zopikisana Kwambiri
Zotsatsa zomwe zikuwonekera pansipa chidule cha AI ziyenera kugwira ntchito molimbika kuti zisangalatse. Chilichonse chomwe chilipo chimakhala chofunikira. Ma Sitelink amawonjezera njira zoyendera. Ma callouts amalimbitsa malingaliro amtengo wapatali. Zidutswa zosanjidwa zimapatsa tsatanetsatane wa gulu lazogulitsa. Zowonjezera mitengo zimayankha funso loyamba la wogula asanadinane.
Kutsatsa kokulirapo koyimilira pansi pa Chiwonetsero cha AI nthawi zonse kumaposa malonda a barebones pamalo omwewo.
Lembani Ad Copy Imene Imapititsa Chisankho Patsogolo
Wogwiritsa ntchito yemwe amawona malonda anu ayenera kuti wawerenga kale chidule chopangidwa ndi AI cha mutuwo. Kukopa kotsatsa sikuyenera kubwereza zomwe AI idaphimba kale. Iyenera kupita patsogolo chisankho.
"Pezani kafukufuku waulere" amagwira ntchito zambiri kuposa "Phunzirani zambiri za SEO." Specific imatembenuka pamene ogwiritsa ntchito adutsa kale gawo losonkhanitsira zidziwitso. Kukopera koyang'ana kwambiri kusiyanitsa, kumveka bwino kwamitengo, kapena kuchitapo kanthu momveka bwino kumapangitsa kuti uthenga wamtundu wamba sungatheke.
Wonjezerani Kugonjetsa kwa Opikisana nawo
Mawonedwe a AI nthawi zambiri amatchula zinthu zina ndi mtundu wake pofotokoza mwachidule gulu. Pambuyo powerenga chidule chomwe chimatchula zida zapamwamba za CRM, wogwiritsa ntchito nthawi zambiri amafufuza nthawi yomweyo njira zina zamtundu kapena mitengo. Umenewo ndi mwayi wogonjetsa.
Kutsatsa pa[Competitor] njira ina" ndi "Competitor] vs [Brand Your]" kumafika kwa ogwiritsa ntchito panthawi yomwe akufanizira zosankha. Kusaka uku kumachitika pomwe AI Overview yawasefa koyamba.
Ikani Ndalama Zambiri pakutsatsanso ndi Kutsata Omvera
Mawonedwe a AI amapondereza gawo la kafukufuku, koma nthawi zambiri samatseka chigamulocho. Ogwiritsa ntchito ambiri amawerenga chidulecho, achokapo, ndikubwerera kuti akafufuzenso asanasinthe. Kutsatsanso kumakupatsani mwayi wolumikizananso ndi ogwiritsa ntchito pazenera lobwereralo.
Deta ya chipani choyamba imakhala yofunika kwambiri pano. Kupanga magawo a omvera kuchokera kwa omwe abwera patsamba, mindandanda yaimelo, ndi data ya CRM kumapatsa magulu kulondola komwe kumapereka mawu osakira okhawo.
Gwiritsani Ntchito Broad Match kuti mugwire Mafunso Okambirana
Kusaka kotengera AI kumakhala kotalika komanso kwachilengedwe pamawu. Ogwiritsa ntchito omwe amazolowera zida zoyankhulirana za AI amabweretsa mawonekedwewo pamafunso awo osakira. Mindandanda yamasewera omwe amapangidwira mwachidule, mawu osakira achikale adzaphonya gawo lomwe likukulirakulira. Kuwonanso njira zanu zolipirira zolipirira poganizira izi ndikoyenera nthawi.
Makampeni a Performance Max ndi mitundu yokulirapo ya machesi amathandizira kujambula mafunso ataliatali, osadziwikiratu omwe akuchulukirachulukira. Kugulitsana kumakhala kocheperako, zomwe zimapangitsa kuwunika kopitilira muyeso kofunika kwambiri.
Ganiziraninso Momwe Mumayezera KusakaKachitidwe
Kutsika-kupyolera mulingo kutsika pomwe zowonera sizikulephera kwenikweni. M'malo a AI Overview, nthawi zambiri zimakhala zotsatira zoyembekezeredwa. Cholakwika ndikuchiza CTR ngati chizindikiro choyambirira chaumoyo pomwe chilengedwe cha SERP chasintha kwambiri.
Magulu omwe akusintha miyeso yawo akutsata zomwe zikuwonetsa, kuchuluka kwa mawonekedwe apamwamba kwambiri, kukula kwa kuchuluka kwakusaka, komanso kusinthidwa kothandizira motsatira ma metric achikhalidwe. Pamodzi, zizindikirozo zimapereka chithunzi chokwanira cha zomwe kusaka kumathandizira pazotsatira zabizinesi.
Source: The Media Captain
Diversify Beyond Search Ads
Kudina pa zero kumachepetsa zomwe zilipo pakudina kwapamwamba kwambiri. Monga momwe zafufuzidwira m'tsogolomu posaka ziro, kusaka kuli kofunika, koma sikungathe kunyamula kulemera komweko komwe kunalipo kale.
Makampeni a Demand Gen, YouTube, Display, ndi zolipira zolipira zonse zimathandizira kufikira ogwiritsa ntchito kale mumsewu asanafike ku Google okonzeka kugula. Kusaka ndiye kumakhala njira yolumikizira kufunikira komangidwa kwina. Kusakaniza kokwanira kwa media kolipira kumayenera kugwirira ntchito limodzi mwamphamvu kuposa kale.
Miyezo Yolipira Yosaka Ikusintha
Chidziwitso choyang'ana pamlingo wodulitsa mukalipira malipiro amamveka. Ndi imodzi mwama metric omwe amawonekera kwambiri muakaunti iliyonse yosakira. M'malo a AI Overview, komabe, ndi chizindikiro chosakwanira.
Kukwera kwa ziwonetsero ndi kutsika kwa kudina-kudutsa sikovuta kwa kampeni. Nthawi zambiri amawonetsa kusintha kwa SERP. Kusanthula kwa Search Engine Land kwa magulu olipidwa osaka kumatsimikizira kuti AI Overviews akutsitsa CTR ndikukweza ma CPC nthawi imodzi, kukakamiza ogula ulendo komanso kumafuna kusintha kwa miyeso m'malo mongokonza magwiridwe antchito.
Gwero: Adthena
Ziwonetsero zimatsata momwe zotsatsa zimawonekera pamafunso oyenera. Kugawana kwakukulu ndi CTR yotsika kumatsimikizira kuti mawonekedwe ndi amphamvu koma chinkhoswe ndi chofewa. Limenelo ndi vuto losiyana ndi vuto logawana malingaliro, ndipo limafuna yankho lina.
Voliyumu yofufuzira yodziwika ndi proxy yofunikira pazambiri. Ngati kampeni yodziwitsa anthu ndi zoyeserera zapamwamba zikugwira ntchito, kuchuluka kwakusaka kwamtundu kuyenera kukwera pakapita nthawi. Ndi imodzi mwa njira zoyeretsera zotsimikizira ngati ndalama zambiri zotsatsa ndikumasulira mukusaka.
Zosintha zothandizidwa zikuwonetsa momwe kusaka kumathandizira pazotsatira zomwe zimatseka panjira ina kapena gawo linalake. Kusaka nthawi zambiri kumagwira ntchito yodziwitsa ndi kuganizira zomwe zimawonekera podina komaliza pa malo ena okhudza.
Mawonekedwe apamwamba kwambiri amatsata zomwe zikuwonekera kwambiri pamwamba pa zotsatira za organic. M'malo a AI Overview, udindowu ndi wofunika kwambiri kuposa kale. Kafukufuku wa Semrush wa AI Overviews adapeza kuti kuchuluka kwa AI Overview kumasiyana kwambiri ndi mafakitale, zomwe zikutanthauza kuti magulu omwe ali ndi deta yapaderadera adzakhala ndi mwayi wowongolera momwe angasinthire miyeso yawo molimba mtima.
Gwero: Semrush
Kusintha Kwakukulu: Kusaka Kukukhala Ecosystem
Google ikadali nsanja yayikulu yosakira. Koma pamene AI SEO ikupitiliza kukonzanso momwe zomwe ziliri zimadziwikira, kusaka ngati machitidwe tsopano akuchitika pamalo ochulukirapo.
Ogwiritsa omwe akuyang'ana ndemanga zamalonda atembenukira ku Reddit. Zolemba zazifupi zomwe zimakhala pa YouTube ndi TikTok. Zida za AI monga Perplexity ndi ChatGPT zimayankha mafunso ofufuza mwachindunji. Omvera achichepere nthawi zambiri amalambalala Google kuti apezeke kwathunthu, pogwiritsa ntchito malo ochezera monga mawonekedwe awo oyambira osakira.
Chitsime: Yewx
Kwa magulu olipidwa, njira zotsatsira zosaka zakula kuti zifanane. Kuwoneka pa Google kukadali kofunikira. Momwemonso kupezeka pamapulatifomu pomwe ogwiritsa ntchito amapanga malingaliro ndikufanizira zosankha asanatsegule bar yosaka.
Mabajeti osaka omwe amalipidwa akugawidwanso kuti awonetse izi. Magulu omwe nthawi ina adagwiritsa ntchito ndalama zambiri za digito pakusaka kwa Google tsopano akuyesa YouTube, PMax, Demand Gen, Reddit Ads, ndi TikTok mofanana. Cholinga sikusiya kufunafuna koma kukwaniritsa zofunika pamfundo iliyonse yomwe ikupanga.
FAQs
Kodi Zotsatira za Generative AI pa Kusaka Kwamalipiridwa ndi PPC Ndi Chiyani?
Generative AI yapanikiza ulendo wofufuza wogula ndikutsitsa zotsatsa patsamba. Kafukufuku wa Seer Interactive adapeza kuti mtengo wolipiridwa umatsika ndi 53 peresenti pamafunso pomwe AI Overview ikuwonekera. Zotsatira zake zimawonekera kwambiri pazambiri komanso mafunsoamafufuza. Mafunso okhudzana ndi malonda omwe ali ndi cholinga chogula bwino amakhalabe okhazikika.
Kodi AI Mode Imatanthauzira Bwanji Kutsatsa Kwamalipiridwa?
Google's AI Mode imapereka mayankho akuya, oyankhulana kwambiri kuposa mawonedwe amtundu wa AI, omwe atha kupititsa patsogolo kusaka kwachidziwitso. Kwa magulu olipidwa, izi zimathandizira kusinthira ku mawu osakira, kutsatsa kolimba, komanso kuyika ndalama pamakina ambiri. Magulu omwe amayang'anira momwe kusaka koyendetsedwa ndi AI kukuyendera adzakhala bwino kuti azitha kusintha zomwe akufuna komanso zomwe akulozera zisanachitike.
Ndi Mayankho Otani Amene Amathandizira Kupititsa patsogolo Kuwoneka Koyendetsedwa ndi AI mu Kusaka Kwamalipiridwa?
Yang'anani pa kulunjika kwa mawu ofunikira, kukulitsa zotsatsa kuti mukweze malo a SERP, ndikuyika ndalama pazachitetezo chamtundu. Kuphatikizira njira zolipiridwa ndi SEO zomwe zimapeza ma AI Overview kumathandiziranso kupezeka kwakusaka. Lipoti la kugawana kwachiwonetsero komanso kuchuluka kwapamwamba pamasamba mu Google Ads ndizizindikiro zachindunji za komwe mawonekedwe akutsetsereka.
Ndi Zida Ziti Zomwe Zimathandizira Kusanthula Zotsatsa Zolipira Zolipira M'malo Osaka a AI-Choyamba?
Malonda a Google amapereka zogawana, kuchuluka kwamasamba, ndi data ya CTR yofunikira kuti muzindikire za AI Overview. Mapulatifomu ngati Adthena amatsata momwe kusaka kwa AI kumakhudzira mpikisano wotsatsa munthawi yeniyeni. Zida monga Semrush ndi Ahrefs ndizothandizanso pakutsata mawu osakira a AI, kuthandiza gulu lanu kumvetsetsa mawu osakira omwe akuyambitsa ma AIO.
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Mapeto
Magulu omwe amasintha zomwe akufuna, kuyezetsa, ndi njira zamakino apeza kuti kusaka kolipidwa kumagwirabe ntchito. Njira yomwe idagwira ntchito mu 2022 kapena 2024 imangofunika kuunika kwakukulu.
Mawonedwe a AI akakamiza gawo la kafukufuku, kusuntha komwe chidwi chimagwera pa SERP, ndikuwonetsa malire a kudina-kudutsa ngati KPI yoyima. Otsatsa omwe amazindikira kusinthako koyambirira ndikusintha moyenera amakhalabe opikisana pomwe kusaka kwa Google kukupitilirabe.
Kusaka ayikutha, koma momwe anthu amagwiritsira ntchito. Njira zolipiridwa zapawailesi zomwe zidapangidwira kuti chisinthikochi zitheke zidzapambana zomwe zidamangidwa kudziko lapansi pomwe kudina tsamba lawebusayiti kunali zotsatira zosasinthika zafunso lililonse.
Kuti muwone mozama momwe njira zolipirira komanso zogwirira ntchito zimagwirira ntchito limodzi pamalo ano, onani kalozera wathunthu ku Google Ads ndi kalozera wamalingaliro a SEO kuti muwone momwe mayendedwewa angalimbikitsire wina ndi mnzake. Google Ads Grader yathu ithandizanso kuwonetsetsa kuti zotsatsa zomwe mumapanga zili bwino kuti muchite bwino.
