Takeaways (Takeaways) kunbabaw
AI Overviews bɛ se ka ɲinini saralenw digili hakɛ dɔgɔya ni kɛmɛsarada la 50 ni kɔ ye ɲininkaliw la minnu tɔɔrɔla, o bɛ kɛ sababu ye ka impression share kɛ yecogo jateminɛ kɔrɔlen ye.
Kunnafoni ɲininkaliw de ka gɛlɛn kosɛbɛ. AI jaabiw bɛ ɲinini ŋaniya ɲɛnabɔ k’a ɲɛsin SERP ma, ka dɔ bɔ baarakɛlaw hakɛ la minnu bɛ taa piblisitew la.
Jagokɛlaw ni marka ɲininkaliw bɛ u minɛ ka ɲɛ. Ekipu minnu bɛ baarakɛnafolo tila-tila kokura ka ɲɛsin ɲininiw ma minnu bɛ kɛ ni ŋaniyaba ye, olu bɛ jɛkafɔ kɛ cogo basigilen na kosɛbɛ.
Sumanikɛlanw ka kan ka bonya. Click-through rate dɔrɔn tɛ maana dafalen fɔ tugun ni impressions wulila nka clicks bɛ bin.
Ɲini tɛ sira kelen ye tugun. Marka minnu bɛ sarako fɛɛrɛ lase YouTube, Pmax, Demand Gen, Reddit, TikTok, ani AI platformw ma, olu bɛ ɲinini minɛ ka kɔn o ɲɛ ani ka tɛmɛn touchpoint caman kan.
Aw ka hakilinata nimɔrɔw bɛ i ko kɛnɛya la. I ka klikɛli hakɛ bɛ maana wɛrɛ fɔ.
Ɲinijɛkulu saralen caman fɛ, nin ye tiɲɛ kura ye. AI Overviews bɛ bɔ sisan Google ɲinini jaabiw sanfɛ ɲininkali miliyɔn caman kama, ka baarakɛlaw ka ɲininkaliw jaabi sanni u ka se piblisitew ma. Impressions (hakilila) bɛ minɛ ka jɔ walima ka wuli. Klikw bɛ gɛlɛya ka taa a fɛ ka na.
Sɛgɛsɛgɛli minnu kɛra Seer Interactive fɛ, olu y’a jira ko ni AI Overviews bɔra ɲinini jaabiw kɔnɔ, wari saralenw digilenw hakɛ jigira ka se kɛmɛsarada la 9,87 ma n’i y’a suma ni kɛmɛsarada la 21,27 ye ɲininkali kelenw kan ni jateminɛ ma kɛ. O b’a jira ko sirako dɔgɔyara ni kɛmɛsarada la 53,6 ye.
An k’a lajɛ mun na ɲininkali suguya dɔw bɛ bɔ kɛnɛ kan ka tɛmɛ dɔw kan ani ɲininijɛkulu saralenw bɛ min kɛ sisan walasa k’u ka fɛɛrɛ, u ka laɲiniw, ani u ka sumanikɛcogo bɛrɛbɛn.
AI Overviews bɛ ka ɲinini jaabiw ɲɛ labɛn kokura
Google ye AI Overviews (AI Overviews) Dabɔ tuma min na, a ye SERP ka jɔcogo Yɛlɛma kosɛbɛ. AI ye kumasen kuncɛlen min dilan, o bɛ dugukolo yɔrɔ yelenba minɛ sisan ɲinini jaabi caman sanfɛ, ka baarakɛla ka ɲininkali jaabi sanni u ka jɛɲɔgɔnya kɛ ni fɛn wɛrɛ ye ɲɛ kan.
Ni ɲinini saralen don, a nɔfɛkow ka bon kosɛbɛ. Piblisite minnu tun bɛ bɔ fɔlɔ ɲɛ sanfɛ kɛrɛfɛ, sisan olu ka teli ka bɔ AI kuncɛlen jukɔrɔ. Baarakɛlaw bɛ tɛmɛ jaabi caman kan min dilanna AI fɛ sanni u ka sɔrɔ ka sɔrɔ saralen dɔ sɔrɔ.
O tɛ fɛn yetaw jiginni dɔrɔn ye. Seer Interactive ka ɲininiw y’a jira ko AI Overview sɔrɔli bɛ tali kɛ ni kɛmɛsarada la 12 dɔgɔyali ye saralen digili hakɛ la. Donanw dafalen kɔnɔ, o kɛra sababu ye ka 53,6% dɔgɔya sirako la ni i y’a suma ni ɲininiw ye, AI Overview si ma jira yɔrɔ minnu na.
Koba min bɛ yen : ɲinini saralen yecogo tɛ kelen ye tugun ni ɲinini jateminɛ saralen ye. Hakilila min bɛ SERP kɔnɔ min fanga bɛ AI Lajɛba la, o tɛ girinya kelen ta ni hakilina min bɛ laadala jaabiw ɲɛ kan.
Ni ekipuw y’a miiri ko hakilinaw bɛɛ bɛ nafa kelen ta, u ka baara kɛcogo kunnafoniw kɔrɔfɔli bɛna to gɛlɛya. Impressions (hakilila) bɛ wuli. Clicks bɛ to fla la. Sɔrɔ ni piblisite musakaw bɛ gɛlɛya ka fɔ ka ɲɛ.
O faamuyali bɛ ɲini ka sɛgɛsɛgɛli kɛ ɲininkali suguya minnu bɛ to ka AI Overviews lawuli ani o nɔfɛkow baarakɛnafolo tilali la.
Mun na kunnafoni ɲininkaliw nafa ka dɔgɔ ɲinini saralen na
Ɲininkaliw bɛɛ tɛ farati la cogo kelen na. AI Lajɛba minnu bɛ kɛ ka caya kunnafonidi ɲininkaliw kan ka tɛmɛ ɲininkaliw kan minnu bɛ kɛ ni ŋaniyaba ye, wa o danfara in nafa ka bon baarakɛnafolo tilacogo la. O sirilen dòn kosɛbɛ ɲinini zeru-klik (zero-click) ŋaniyaba la, baarakɛlaw b’u mago bɛ min na ka Bɔ SERP yɛrɛ la, wa u tɛ 'klik kan abada ka Taa 'websayiti dɔ la.
Sisan AI ka kumasen kuncɛlen bɛ ɲininkali jaabi o yɔrɔ la. Ɲininikalan dakun min tùn bɛ baarakɛlaw bila ka 'sèn Bɔ jaabiw ɲɛ damadɔw la, o Dònna ka Kɛ kɛsu kelen ye min bɛ Bɔ AI fɛ. Baarakɛlaw bɛ jaabi kalan, u mago bɛ fɛn minnu na, u bɛ taa ɲɛ k’a sɔrɔ u ma digi.
Jago ɲininkaliw bɛ maana wɛrɛ fɔ. Ɲini minnu bɛ kɛ ni sanni ŋaniya jɛlen ye, i n’a fɔ sɔngɔko ɲininkaliw, fɛn dilannenw sumacogo, ani demo ɲininiw, olu man teli ka AI Lajɛba dɔ daminɛ. Ni u y’o kɛ, piblisitew bɛ baara kɛ ka ɲɛ hali bi. Seer ka ɲinini kelen in y’a jira ko taamasiyɛn ɲininkali minnu kɛra ni AI Overviews bɛ yen, olu ye kɛmɛsarada la 16,36 sɔrɔ hali bi, o min ka ca ni kunnafoni ɲininkali suguyaw hakɛ cayalenba ye kosɛbɛ.
O kɔrɔ ye ko : baarakɛnafolo min dira ɲininkaliw ma minnu bɛ AI Overviews daminɛ tuma bɛɛ, o farati ka bon ka hakilinaw lawuli k’a sɔrɔ u ma digi. K’a dɔn ɲininkali minnu bɛ i ka jatebɔsɛbɛn kɔnɔ, olu bɛ don o kulu kɔnɔ, o ye fɛɛrɛ fɔlɔ ye min bɛ se ka kɛ walasa ka baara kɛcogo lakana.
10 Paid Search Pivots Ekipuw bɛ ka minnu kɛ sisan
Ɲinijɛkulu saralenw tɛ makɔnɔni nawalasa Google ka nin ko in ɲɛnabɔ. Nin pivot ninnu b’a jira ko baarakɛlaw bɛ min kɛ kaban walasa ka baarakɛcogo lakana ani ka ladamu SERP la min bɛ se ka ɲɔgɔn sɔrɔ kosɛbɛ.
Budget wuli ka taa jago ɲininkaliw la
Kunnafoni ɲininiw bɛ ɲɛnabɔ ka taa a fɛ SERP kɔnɔ. Ɲininkaliw i n’a fɔ “CRM ye mun ye” walima “ROAS bɛ baara kɛ cogo di” olu ye yɔrɔ fɔlɔ ye AI Overviews fɛ, o kɔrɔ ye ko baarakɛlaw damadɔ bɛ taa piblisitew la.
Jagokɛlaw ka ɲininiw bɛ kɛ cogo wɛrɛ la. “CRM ɲuman jagokɛla misɛnninw kama,” “Salesforce sɔngɔko,” ani “schedule a demo” ɲininkaliw bɛ piblisitew sendon barikama lase hali bi. I ka kanpaɲiw jateminɛni walasa k’u laɲini ani ka musakaw bɔ kunnafoni daɲɛ kolomaw la ka taa ɲininkaliw la minnu labɛnnen don ka mɔgɔw ladɔnniya, o ye sɔrɔ lakanani sira tilennen dɔ ye.
Kanpaɲiw sigicogo Laɲini lamini na, a kana kɛ daɲɛ kolomaw dɔrɔn ye
Laadalata daɲɛ kolomaw kuluw ka kɛɲɛ ni barokun ye, olu bɛ sira Di tila-tilacogo ma ka Kɛɲɛ ni laɲini taabolo ye. Kanpaɲiw labɛnni ka kɛ kunnafoniko, jago ani jagokɛlaw ka bulonw ye, o b’a to ekipuw bɛ se ka baarakɛnafolo tila-tila ni tigitigi ye ani ka ladilan teliya la ni AI Overview coverage bɛ ka bonya.
Ni kunnafonidi kanpaɲiw bɛ u dan na ni ŋaniyaba ye, ka dɔ bɔ u la walima k’u jɔ, o bɛ kɛ desizɔn saniyalen ye. Aw bɛ se ka wale kɛ k’a sɔrɔ aw ma kanpaɲiw tiɲɛ minnu bɛ ka nɔ bila hali bi.
Lafasa ani ka dɔ fara Marka ɲinini kan
Marka ɲininkaliw bɛ fɛnw cɛ minnu bɛ se ka muɲu kosɛbɛ ɲininikɛyɔrɔ la min bɛ ɲɛminɛ AI fɛ. Baarakɛlaw minnu bɛ i ka sosiyete ɲini u tɔgɔ fɛ, olu bɛ sanni ŋaniya barikama ta, wa, fɛn dilannenw ka piblisitew bɛ fɛn caman sɛmɛntiya hali bi ni AI Overviews (AI Overviews) bɔra.
Ni kanpaɲi min bɛ kɛ ni taamasiyɛn ye min bɛ baara kɛ, ɲɔgɔndankɛlaw bɛ se ka lici kɛ i ka taamasiyɛn sariyaw kan ani k’o taamasiyɛnw minɛ k’a ɲɛsin u yɛrɛ ma. Marka sariyaw lakanani ye fɔlɔfɔlɔko ye min bɛ sara tuma bɛɛ.
Aw ye piblisitew kɛ ɲɔgɔndan ye ka ɲɛ
Piblisite minnu bɛ bɔ AI ka kunnafoni kuncɛlen dɔ jukɔrɔ, olu ka kan ka baara kɛ kosɛbɛ walasa ka mɔgɔw janto u la. Nafolo o nafolo bɛ sɔrɔ, o nafa ka bon. Sitelinkw bɛ navigatiɔn suganditaw fara a kan. Weelekanw bɛ nafa jiracogo barika bonya. Snippets sigilenw bɛ fɛn dilannenw suguya ɲɛfɔli di. Sɔngɔko jatebɔw bɛ sannikɛla ka ɲininkali fɔlɔ jaabi sanni u ka digi.
Piblisite min janyalen don kosɛbɛ, n’a bɛ bɔ kɛnɛ kan AI Overview jukɔrɔ, o bɛna tɛmɛ tuma bɛɛ barebones sɛbɛnni piblisite kan o jɔyɔrɔ kelen na.
Sɛbɛnni kɛ Piblisite Kopi ye min bɛ desizɔn ta ka taa ɲɛ
Baarakɛla min b’i ka piblisite ye, a ka c’a la, o ye barokun kuncɛlen dɔ kalan kaban min dilanna AI fɛ. Ad copy man kan ka segin AI ye min datugu kaban. A ka kan ka desizɔn ta ka taa ɲɛ.
“Get a free audit” bɛ baara caman kɛ ka tɛmɛ “Learn more about SEO” kan. Kɛrɛnkɛrɛnnenya bɛ Yɛlɛma ni baarakɛlaw tɛmɛna kunnafoni-falen-falen-yɔrɔ kan kaban. Kopi min sinsinnen bɛ danfara kan, sɔngɔko jɛlen kan, walima wale nata jɛlen dɔ bɛ klikɛli sɔrɔ min tɛ kɛ ni cikan ye min bɛ kɛ ni fɛntigi ye min bɛ wele ko generic brand message.
Expand Competiteur Se sɔrɔli
AI Overviews bɛ to ka fɛn kɛrɛnkɛrɛnnenw ni fɛn dilannenw tɔgɔ fɔ ni u bɛ kulu dɔ lajɛ. Kuma surun dɔ kalanni kɔfɛ min bɛ CRM baarakɛminɛnw sanfɛtaw jira, a ka c’a la, baarakɛla bɛ teliya ka fɛn kɛrɛnkɛrɛnnen dɔ ka fɛn wɛrɛw walima a sɔngɔ ɲini. O ye se sɔrɔli sababu ye.
Licitasiyɔn kɛli “[Competitor] alternative” ani “[Competitor] vs [Your Brand]” ɲininkaliw kan, o bɛ se baarakɛlaw ma waati min na u bɛ ka sugandiliw suma ɲɔgɔn na kosɛbɛ. O ɲininiw bɛ Kɛ dɔrɔn AI Overview ye filɛri fɔlɔ Kɛ u ye.
Aw ye wari caman bila Remarketing ani Audience Targeting la
AI Overviews bɛ ɲinini dakun degun, nka u man teli ka latigɛ in datugu pewu. Baarakɛla caman bɛ kumasen kuncɛlen kalan, ka u sen bɔ, ka segin ɲinini na tugun ka sɔrɔ ka fɛn caman sɛmɛntiya. Remarketing b’a To i bɛ Se ka Jὲ kokura n’o baarakɛlaw ye o segin-ka-bɔ-yɔrɔ la.
Fɛn fɔlɔw ka kunnafoniw bɛ nafa sɔrɔ kosɛbɛ yan. Lamɛnnikɛlaw ka yɔrɔw jɔli ka bɔ yɔrɔ lajɛbagaw la, imɛri lisiw, ani CRM kunnafoniw na, o bɛ laɲini tigitigi di ekipuw ma, daɲɛ kolomaw feereli dɔrɔn tɛ se ka min di.
Baara kɛ ni Broader Match ye walasa ka baro ɲininkaliw minɛ
Ɲini minnu bɛ kɛ ni AI ye, olu ka teli ka janya ani ka kɛ cogo la min bɛ kɛ kumasenw fɔcogo la. Baarakɛlaw minnu delila barokɛ-AI baarakɛminɛnw na, olu bɛ na n’o cogoya ye u ka ɲinini ɲininkaliw la. Baarakɛɲɔgɔnya lisi tigitigi minnu jɔra daɲɛ kolomaw cogoya surunw kama, minnu bɛ kɛ laadalakow kama, olu bɛna tɛmɛ o taamasiyɛnw niyɔrɔba dɔ kan min bɛ ka bonya. Ka segin ka taa i ka ɲinini saralenw sɔngɔko fɛɛrɛw lajɛ ni o ye i hakili la, o nafa ka bon waati la.
Performance Max kanpaɲiw ni ɲɔgɔndan suguya caman bɛ dɛmɛ ka ɲininkali janw minɛ, minnu tɛ se ka fɔ ka ɲɛ, minnu bɛ ka caya. Jagokɛyɔrɔ in tɛ kɔrɔsili dɔgɔya, o de b’a to baarakɛcogo kɔlɔsili min bɛ senna, o nafa ka bon kosɛbɛ.
I bɛ ɲinini suman cogo min na, i ka miiri kokuraBaara kɛcogo
Click-through rate dɔgɔyali ka sɔrɔ impressions (daɲɛw) bɛ to, o tɛ dɛsɛ ye. AI Overview sigida la, a ka c’a la, a bɛ kɛ kɔlɔlɔ ye min bɛ makɔnɔ. Misali ye ka CTR minɛ i n’a fɔ kɛnɛya jiralan fɔlɔ k’a sɔrɔ SERP sigida jiginna kosɛbɛ.
Ekipu minnu b’u ka sumanikɛcogo caman wuli, olu ye hakilinaw tilatilali nɔfɛ, ɲɛ sanfɛ yecogo hakɛ, ɲinini hakɛ bonya min bɛ kɛ ni taamasiyɛn ye, ani fɛn caman tigɛli dɛmɛlenw laadala jateminɛw kɛrɛfɛ. O taamasiyɛnw faralen ɲɔgɔn kan, u bɛ ja dafalen di ɲinini bɛ ka min kɛ tiɲɛ na jagokɛlaw ka sɔrɔw la.
Source: Kunnafonidila ka kapitɛni
Diversify Beyond Ɲini piblisitew
Zero-click (zero-click) cogoyaw bɛ dɔ bɔ ɲininikɛlan ɲumanw ka inventory sɔrɔlenw na. I n’a fɔ a sɛgɛsɛgɛra cogo min na ɲinini nata la, n’o ye zeru-klik ye, ɲinini nafa ka bon hali bi, nka a tɛ se ka girinya kelen ta a kelen na i n’a fɔ a tun bɛ min kɛ fɔlɔ.
Demand Gen kanpaɲiw, YouTube, Display, ani sosiyete saralenw bɛɛ bɛ dɛmɛ ka se baarakɛlaw ma ka kɔn o ɲɛ funan kɔnɔ sanni u ka se Google la u labɛnnen don ka sanni kɛ. O kɔfɛ, ɲinini bɛ Kɛ ɲinini minɛni fɛɛrɛ ye min jɔlen bɛ yɔrɔ wɛrɛw la. Kunnafonidila saralenw ɲagaminen dafalen ka kan ka baara kɛ ɲɔgɔn fɛ kosɛbɛ ka tɛmɛ fɔlɔ kan.
Saralen ɲinini sumanikɛlan bɛ ka Changé
Hakilila min bɛ mɔgɔ la ka klikɛli hakɛ lajɛ ni baara saralen bɛ jigin, o bɛ faamuya. O ye jateminɛ kɛcogo dɔ ye min bɛ ye kosɛbɛ ɲinini jatebɔsɛbɛn bɛɛ kɔnɔ. Nka, AI Overview sigida la, o ye taamaʃyɛn dafalen ye.
Hakilina jate min bɛ ka bonya ni digili hakɛ dɔgɔyali ye, o tɛ kanpaɲi dɛsɛ ye tuma bɛɛ. A ka c’a la, a bɛ SERP labɛncogo caman yeli jira. Search Engine Land ka ɲininikɛla saralenw sɛgɛsɛgɛli b’a jira ko AI Overviews bɛ ka CTR jigin ani ka CPCw kɔrɔta waati kelen na, ka sannikɛla ka taama degun ani ka sumanikɛlan jiginni de wajibiya sanni ka kɛ baarakɛcogo labɛnni dɔrɔn ye.
Sɔrɔyɔrɔ: Adthena
Impression share bɛ piblisitew bɔ siɲɛ joli ɲininkaliw kama minnu bɛ se ka kɛ. Impression share caman ni CTR dɔgɔya bɛ a jira ko yecogo barika ka bon nka engagement ka nɔgɔn. O ye gɛlɛya wɛrɛ ye ni hakilina falenfalen gɛlɛya ye, wa a bɛ fura wɛrɛ ɲini.
Marka ɲinini hakɛ ye proxy ye min bɛ ɲinini bɛɛ lajɛlen kɛ. Ni lafaamuyali kanpaɲiw ni sanfɛla-funteni cɛsiriw bɛ baara la, marka ɲinini hakɛ ka kan ka bonya waati tɛmɛnen kɔfɛ. O ye fɛɛrɛ saniyalenw dɔ ye walasa k’a jira ni feereli musaka camanba bɛ baara kɛ ni ɲinini ŋaniya ye.
Yɛlɛma dɛmɛnanw b’a jira cogo min na ɲinini bɛ dɛmɛ don sɔrɔw la minnu bɛ datugu sira wɛrɛ kan walima kalan kɔfɛ. Tuma caman na, ɲinini bɛ hakilijagabɔ ni jateminɛ baara Kɛ min bɛ Bɔ magan yɔrɔ wɛrɛ ka kunnafoni labanw na pewu.
Sanfɛ-sɛbɛn hakɛ bɛ hakilinaw niyɔrɔ lajɛ minnu bɛ bɔ yɔrɔw la minnu bɛ ye kosɛbɛ, minnu bɛ sɔrɔ organiquew sanfɛ. AI Overview sigida la, o jɔyɔrɔ nafa ka bon ka tɛmɛ a cogo kɔrɔ kan. Semrush ka AI Overviews ka sɛgɛsɛgɛli y’a jira ko AI Overview caya bɛ danfaraba don iziniw kɔnɔ, o kɔrɔ ye ko jɛkulu minnu ka kunnafonidilanw bɛ nisɛ kɛrɛnkɛrɛnnenw ye, olu bɛna nafa sɔrɔ u ka sumanikɛlanw ladilanni na cogo min na ni fanga ye.
Sɔrɔyɔrɔ: Semrush
Yɛlɛmaba: Ɲini bɛ ka kɛ ɲɛnamaya kɛcogo ye
Google ye ɲininikɛyɔrɔ ye min bɛ fanga la hali bi. Nka ni AI SEO bɛ ka taa a fɛ ka kɔnɔkow sɔrɔcogo sɛmɛntiya kokura, ɲinini i n’a fɔ kɛcogo bɛ kɛ sisan yɔrɔw la minnu ka bon kosɛbɛ.
Baarakɛlaw minnu bɛ fɛn dilannenw lajɛw ɲini, olu bɛ u ɲɛsin Reddit ma. Sɛbɛn surunw cogoya kɔnɔkow bɛ ɲɛnamaya YouTube ani TikTok kan. AI baarakɛminɛnw i n’a fɔ Perplexity ani ChatGPT bɛ ɲinini ɲininkaliw jaabi k’u ɲɛsin u yɛrɛ ma. Lamɛnnikɛla fitininw ka teli ka Google tɛmɛ walasa ka sɔrɔli kɛ pewu, ka baara kɛ ni sosiyete ka kunnafonidilanw ye k’u kɛ u ka ɲininikɛlan fɔlɔ ye.
Sɔrɔyɔrɔ: Yewx
Ekipu saralenw ta fan fɛ, ɲinini piblisite fɛɛrɛ bonyalen don walasa ka bɛn. Yeli Google kan, o nafa ka bon hali bi. O cogo kelen na, ka kɛ plateformew kan, baarakɛlaw bɛ hakilinaw dilan yɔrɔ minnu na ani ka sugandiliw suma ɲɔgɔn na sanni u ka ɲininikɛlan dɔ da wuli abada.
Ɲini baarakɛnafolo saralenw bɛ ka tila-tila kokura ka taa a fɛ walasa k’o jira. Ekipu minnu tun bɛ musaka nizɛri fanba lajɛ Google ɲinini na, olu bɛ ka YouTube, PMax, Demand Gen, Reddit Ads ani TikTok kɔrɔbɔ sisan ɲɔgɔn fɛ. Laɲini tɛ ka ɲinini dabila nka ka ɲininiw dafa a bɛ kɛ yɔrɔ o yɔrɔ.
Ɲininkaliw minnu bɛ kɛ
AI jenerali bɛ nɔ jumɛn bila ɲinini saralen ni PPC la?
Generative AI ye sannikɛlaw ka ɲinini taama degun ani ka piblisitew gɛlɛya ka jigin ɲɛ kan. Seer Interactive ka ɲininiw y’a jira ko saralenw digilenw hakɛ bɛ jigin ni kɛmɛsarada la 53 ni kɔ ye ɲininkaliw kan, AI Overview bɛ bɔ yɔrɔ minnu na. O nɔ bɛ ye kosɛbɛ kunnafoniw ni ɲininkaliw kanɲininiw kɛ. Jago ɲininkali minnu bɛ kɛ ni sanni ŋaniya jɛlen ye, olu bɛ to ka muɲu kosɛbɛ.
AI Mode bɛna ɲinini piblisite saralenw ɲɛfɔ kokura cogo di?
Google ka AI Mode bɛ jaabi juguw di, minnu bɛ kɛ baro kɔnɔ ka tɛmɛ AI Overviews standards kan, o bɛ se ka kunnafoni ɲinini siraw gɛlɛya ka taa a fɛ. Ekipu saralenw fɛ, o bɛ fanga di jiginni ma ka taa jago daɲɛ kolomaw la, piblisite dabɔli barikama, ani wari bilali sira caman fɛ. Ekipu minnu bɛ ɲinini kɛcogo kɔlɔsi min bɛ kɛ ni AI ye, olu bɛna jɔyɔrɔ ɲuman sɔrɔ walasa k’u ka lici ni laɲini sigicogo bɛrɛbɛn sanni nɔ in ka se ka baara kɛ.
Fɛn jumɛnw bɛ se ka dɛmɛ don ka AI-Driven Search Visibility (AI-Driven Search Visibility) ɲɛ ka taa a fɛ ɲinini saralen na?
Aw ye aw sinsin jagokɛlaw ka daɲɛ kolomaw laɲini kan, ka piblisitew farankanw bonya walasa ka SERP dugukoloko caya, ani ka wari bila kanpaɲiw la minnu bɛ kɛ ka fɛnw tɔgɔlafɛnw lafasa. Saralen fɛɛrɛ ni SEO kɔnɔkow faralen ɲɔgɔn kan minnu bɛ AI Overview citations sɔrɔ, o fana bɛ ɲinini bɛɛ lajɛlen sɔrɔli ɲɛ. Impression share reporting ani top-of-page rate data Google Ads kɔnɔ, olu ye taamasiyɛn tilennenw ye minnu b’a jira yɔrɔ min na yecogo bɛ ka sɛgɛn.
Baarakɛminɛn jumɛnw bɛ dɛmɛ ka ɲininikɛlaw ka piblisite saralenw sɛgɛsɛgɛ AI-First ɲinini sigidaw la?
Google Ads bɛ impression share, top-of-page rate, ani CTR kunnafoniw di minnu ka kan ka kɛ walasa ka AI Overview nɔfɛkow sɛgɛsɛgɛ. Plateforme minnu bɛ i n’a fɔ Adthena, olu bɛ tugu cogo min na AI ɲinini caman yeli bɛ nɔ bila ɲɔgɔndan piblisite jɔyɔrɔ la waati yɛrɛ la. Baarakɛminɛn minnu bɛ i n’a fɔ Semrush ani Ahrefs, olu fana nafa ka bon AI Overview daɲɛ kolomaw nɔfɛtaama na, k’i ka kulu dɛmɛ k’a faamu daɲɛ koloma minnu bɛ AIOw lawuli.
{ "@contexte": "Sɛbɛn ɲɛnama". "@type": "Ɲininkaliw ɲɛ", "Entité kunba": [ { "@type": "Ɲininkali", "tɔgɔ": "AI jenerali bɛ nɔ jumɛn bila ɲinini saralen ni PPC la?", "Jaabi min sɔnna": { "@type": "Jaabi", "text": "AI camanba ye sannikɛlaw ka ɲinini taama degun ani ka piblisitew gɛlɛya ka jigin ɲɛ kan. Seer Interactive ka ɲininiw y'a jira ko digili saralenw hakɛ bɛ jigin ni kɛmɛsarada la 53 ni kɔ ye ɲininkaliw kan, AI Overview bɛ bɔ yɔrɔ minnu na. O nɔ bɛ ye kosɛbɛ kunnafoni ni ɲininkaliw ɲininiw kan. Jagokɛlaw ka ɲininkaliw ni sanni ŋaniya jɛlen bɛ to ka muɲu kosɛbɛ. } . } . , { "@type": "Ɲininkali", "tɔgɔ": "AI Mode bɛna ɲinini saralenw piblisite ɲɛfɔ kokura cogo di?", "Jaabi min sɔnna": { "@type": "Jaabi", "text": "Google ka AI Mode bɛ jaabi juguw di, minnu bɛ baro kɛ ka tɛmɛ AI Overviews jɔnjɔnw kan, o bɛ se ka kunnafoni ɲinini siraw gɛlɛya ka taa a fɛ. Ekipu saralenw fɛ, o bɛ fanga di jiginni ma ka taa jago daɲɛ kolomaw la, piblisite dabɔli barikama, ani wari bilali sira caman fɛ. Ekipu minnu bɛ AI fanga ɲinini bɛ ka yiriwa cogo min na, olu bɛna kɛ jɔyɔrɔ ɲuman na walasa k’u ka lici ni laɲiniw sigicogo bɛrɛbɛn sanni nɔ ka se ka baarakɛcogo ɲuman sɔrɔ. } . } . , { "@type": "Ɲininkali", "tɔgɔ": "Fɛɛrɛ jumɛnw bɛ dɛmɛ don ka ɲinini yecogo ɲɛ AI fɛ ɲinini saralen na?", "Jaabi min sɔnna": { "@type": "Jaabi", "text": "I sinsin jagokɛlaw ka daɲɛ kolomaw laɲini kan, ka piblisitew bonya walasa ka SERP dugukoloko caya, ani ka wari bila kanpaɲiw la minnu bɛ kɛ ka fɛnw mara. Ka fɛɛrɛ saralen ni SEO kɔnɔkow fara ɲɔgɔn kan minnu bɛ AI Overview citations sɔrɔ, o fana bɛ ɲinini bɛɛ lajɛlen sɔrɔli ɲɛ. Impression share reporting ani top-of-page rate data in Google Ads are the most direct indicators of where visibility is slipping. } . } . , { "@type": "Ɲininkali", "tɔgɔ": "Baarakɛminɛn jumɛnw bɛ dɛmɛ don ka ɲininikɛla saralenw sɛgɛsɛgɛ AI-First ɲinini sigidaw la?", "Jaabi min sɔnna": { "@type": "Jaabi", "text": "Google Ads bɛ impression share, top-of-page rate, ani CTR data di minnu ka kan ka AI Overview nɔfɛkow sɛgɛsɛgɛ. Plateformes i n'a fɔ Adthena bɛ AI ɲinini caman yeli bɛ nɔ bila cogo min na competitive ad positioning la waati yɛrɛ la. Baarakɛminɛnw i n'a fɔ Semrush ani Ahrefs fana nafa ka bon AI Overview daɲɛ kolomaw nɔfɛtaama na, k'i ka kulu dɛmɛ k'a faamu daɲɛ koloma minnu bɛ AIOw lawuli. } . } . ] . } .
Kuncɛli
Ekipu minnu b’u ka laɲiniw, u ka sumanikɛcogo, ani u ka kanal fɛɛrɛ bɛrɛbɛn, olu bɛna a ye ko ɲinini saralen bɛ se ka baara kɛ hali bi. Fɛɛrɛ min kɛra san 2022 walima 2024, o mago bɛ jatebɔba dɔrɔn de la.
AI Overviews ye ɲinini dakunw degun, ka fɛn caman wuli yɔrɔ minnu na hakili bɛ bin SERP kan, ka dantigɛliw jira minnu bɛ se ka kɛ sababu ye ka klikɛli hakɛ dantigɛ i n’a fɔ KPI yɛrɛmahɔrɔnyalen. Sugudala minnu b’o fɛn caman dɔn joona, k’u ladilan ka kɛɲɛ n’o ye, olu bɛna to ɲɔgɔndan na, bawo Google ka ɲinini kɛcogo bɛ ka taa ɲɛ.
Ɲini tɛtununnen , nka mɔgɔw bɛ baara kɛ n'a ye cogo min na. Kunnafoni-di-sira saralen minnu jɔra o jiginni kama, olu bɛna tɛmɛn minnu jɔra hali bi diɲɛ kɔnɔ, yɔrɔ min na, ka digi ɛntɛrinɛti yɔrɔ dɔ kan, o tun ye ɲininkali bɛɛ kɔlɔlɔ ye.
Walasa ka jateminɛ kɛ kosɛbɛ sara ni fɛnɲɛnamafagalanw bɛ baara kɛ ɲɔgɔn fɛ cogo min na nin sigida in kɔnɔ, i ka Google Ads gafe dafalen sɛgɛsɛgɛ ani SEO fɛɛrɛbɔlan walasa k’a dɔn nin sira ninnu bɛ se ka ɲɔgɔn barika bonya cogo min na. An ka Google Ads Grader fana bɛna dɛmɛ don walasa i bɛ piblisite minnu kɛ, olu bɛ jɔyɔrɔ ɲuman na walasa ka ɲɛtaa sɔrɔ.
