Nneɛma Titiriw a Wɔde Kɔ
AI Overviews betumi atew search click-through rates a wotua ho ka so bɛboro ɔha biara mu nkyem 50 ama nsɛmmisa a ɛka ho, na ama impression share ayɛ visibility metric a ɛho hia.
Nsɛmmisa a ɛfa nsɛm ho no yɛ nea ɛyɛ mmerɛw kɛse. AI mmuaeɛ siesie nhwehwɛmu adwene tẽẽ wɔ SERP no mu, na ɛtew wɔn a wɔde di dwuma a wɔtwetwe kɔ dawurubɔ ahorow so no dodow so.
Transactional ne brand nsɛmmisa kura mu yiye. Akuw a wɔsan kyekyɛ sikasɛm nhyehyɛe mu kɔ hwehwɛ a wɔde atirimpɔw kɛse yɛ no hu sɛ wɔde wɔn ho hyɛ mu daa kɛse.
Ɛsɛ sɛ wɔtrɛw susudua nhyehyɛe ahorow mu. Click-through rate nkutoo nka asɛm no nyinaa bio bere a impressions kɔ soro nanso clicks so tew no.
Hwehwɛ nyɛ ɔkwan biako bio. Brands a ɛtrɛw tua ho nhyehyɛe mu kɔ YouTube, Pmax, Demand Gen, Reddit, TikTok, ne AI platforms kyere ahwehwɛde ntɛm na ɛfa touchpoints pii so.
Wo impression nɔma ahorow no te sɛ nea ɛyɛ apɔwmuden. Wo click-through rate ka asɛm foforo.
Wɔ akuw pii a wɔhwehwɛ nneɛma a wotua ho ka fam no, eyi ne nokwasɛm foforo. Mprempren AI Overviews pue wɔ Google nhwehwɛmu aba no atifi ma nsɛmmisa ɔpepem pii, na ɛbua nsɛmmisa a wɔde di dwuma ansa na wɔadu dawurubɔ ahorow no ho da. Nsusuwii ahorow kura mu pintinn anaasɛ ɛforo. Ɛyɛ den sɛ wobɛma kliki ahorow aba.
Nhwehwɛmu a efi Seer Interactive daa no adi sɛ bere a AI Overviews puei wɔ nea wɔhwehwɛ mu no, click-through rate a wotua ho ka no so tew kɔɔ ɔha biara mu 9.87 bere a wɔde toto ɔha biara mu 21.27 wɔ nsɛmmisa koro no ara a enni nsɛm a wɔka fa ho no ho no. Ɛno kyerɛ sɛ kar akwan so tew ɔha biara mu 53.6.
Momma yɛnhwɛ nea enti a asɛmmisa ahorow bi da adi kɛse sen afoforo ne nea nhwehwɛmu akuw a wotua ho ka reyɛ mprempren de asakra wɔn nhyehyɛe, wɔn botae, ne wɔn susuw.
AI Overviews Resakra Nhwehwɛmu a Wɔayɛ no Kratafa no
Bere a Google de AI Overviews bae no, ɛsesaa SERP no nhyehyɛe titiriw. Mprempren nsɛm a wɔaboaboa ano a AI ayɛ no di adan a wotumi hu sen biara wɔ nsɛm pii a wɔhwehwɛ no atifi, na ɛbua nea ɔde di dwuma no asɛmmisa ansa na wɔne biribi foforo biara a ɛwɔ kratafa no so adi nkitaho.
Wɔ hwehwɛ a wotua ho ka ho no, nea ɛkyerɛ no yɛ nea ɛho hia. Dawurubɔ ahorow a bere bi na ɛpue wɔ baabi a ɛbɛn kratafa no atifi no taa pue mprempren wɔ AI nsɛm a wɔaboaboa ano no ase. Wɔn a wɔde di dwuma no twa mmuae a ɛkɔ akyiri a AI de ama ho ansa na wɔahyia nea efi mu ba a wotua ho ka.
Eyi nyɛ nsakrae a ɛba wɔ aniwa so ara kwa. Seer Interactive’s nhwehwɛmu no hui sɛ AI Overview a ɛwɔ hɔ no ne ɔha biara mu nkyem 12 a ɛso tew wɔ click-through rate a wotua ho ka no wɔ abusuabɔ. Wɔ dataset a edi mũ mu no, ɛno kyerɛɛ ase sɛ ɔha biara mu nkyem 53.6 so tew kar akwantu so bere a wɔde totoo nhwehwɛmu ahorow a wɔankyerɛ AI Overview biara ho no.
Asɛm titiriw no: hwehwɛ a wotua ho ka a wotumi hu no nyɛ ade koro bio ne hwehwɛ a wotua ho ka a wɔde wɔn adwene si so. Adwene a ɛwɔ SERP a AI Overview na ɛdi so no nkura mu duru te sɛ adwene a ɛwɔ atetesɛm mu aba krataafa so.
Sɛ akuw ahorow no fa no sɛ nsusuwii ahorow no nyinaa bo yɛ pɛ a, ɛbɛkɔ so ayɛ den sɛ wɔbɛkyerɛ wɔn adwumayɛ ho nsɛm ase. Nsusuwii ahorow kɔ soro. Klik ahorow no tra hɔ petee. Ɛbɛyɛ den sɛ wobehu sika a wobenya ne aguade ho dawurubɔ ho ka.
Eyi ntease hwehwɛ sɛ wɔhwehwɛ nsɛmmisa ahorow a ɛtaa kanyan AI Nsɛm a Wɔaka abom ne nea efi mu ba no mu wɔ sikasɛm nhyehyɛe mu.
Nea Enti a Amanneɛbɔ Ho Nsɛmmisa Rebɛyɛ Nea Ɛsom Bo Kɛse Ma Nhwehwɛmu a Wotua Ho Ka
Ɛnyɛ nsɛmmisa nyinaa na asiane wom pɛpɛɛpɛ. AI Nsɛm a Wɔaka abom no pue mpɛn pii wɔ nsɛmmisa a ɛfa nsɛm ho sen nsɛmmisa a wɔde adwene a ɛkorɔn yɛ so, na saa nsonsonoe no ho hia ma sikasɛm nhyehyɛe. Eyi ne su a ɛtrɛw a ɛne sɛ wɔhwehwɛ nneɛma a wɔmfa klik so, baabi a wɔn a wɔde di dwuma no nya nea wohia fi SERP no ankasa mu na wɔmfa nkɔ wɛbsaet bi so da no wɔ abusuabɔ kɛse.
Afei AI nsɛm a wɔaboaboa ano no bua asɛmmisa no wɔ hɔ ara. Wɔabɔ nhwehwɛmu fã a bere bi na ɛma wɔn a wɔde di dwuma no hwehwɛ nea efii mu bae no nkratafa pii mu no mu ayɛ no adaka biako a AI ayɛ. Wɔn a wɔde di dwuma no kenkan mmuae no, nya nea wohia, na wɔkɔ so a wɔmfa klike.
Nsɛmmisa a ɛfa nkitahodi ho ka asɛm foforo. Nhwehwɛmu a ɛwɔ adwene a ɛda adi pefee sɛ wɔbɛtɔ, te sɛ bo a wɔbisabisa, nneɛma a wɔde toto ho, ne demo abisadeɛ, ntaa nkanyan AI Overview. Sɛ wɔyɛ saa a, aguade ho dawurubɔ da so ara yɛ adwuma yiye wɔ ɔkwan a ɛfata so. Sɛnea Seer nhwehwɛmu koro no ara kyerɛ no, brand queries a AI Overviews wɔ hɔ no da so ara ma 16.36 click-through rate, a ɛboro so koraa wɔ informational query ahorow ho.
Nea ɛkyerɛ a mfaso wɔ so: sikasɛm nhyehyɛe a wɔde ma nsɛmmisa a ɛkanyan AI Overviews bere nyinaa no wɔ asiane kɛse mu sɛ ɛbɛma wɔanya adwene a wɔmfa kliki biara mma. Nsɛmmisa a ɛwɔ wo akontaabu mu a ɛhyɛ saa kuw no mu a wubehu no yɛ anammɔn a edi kan a mfaso wɔ so a wobɛfa so abɔ adwumayɛ ho ban.
10 Paid Search Pivots Akuw Reyɛ Mprempren
Akuw a wɔhwehwɛ nneɛma a wotua ho ka no ntwɛnama Google adi eyi ho dwuma. Pivots a edidi so yi kyerɛ nea adwumayɛfo reyɛ dedaw de abɔ adwumayɛ ho ban na wɔadan wɔn ho akɔ SERP a akansi kɛse wom mu.
Sesa Budget Kɔ Nkitahodi Nsɛmmisa So
Nsɛm a wɔhwehwɛ no kɔ so siesie wɔ SERP no mu. Nsɛmmisa te sɛ “dɛn ne CRM” anaa “sɛnea ROAS yɛ adwuma” yɛ asasesin titiriw ma AI Overviews, a ɛkyerɛ sɛ wɔn a wɔde di dwuma kakraa bi na wɔtwetwe kɔ dawurubɔ ahorow so.
Ɛsono sɛnea nneɛma a wɔhwehwɛ wɔ nkitahodi mu no yɛ wɔn ade. “CRM a eye sen biara ma nnwuma nketewa,” “Salesforce bo,” ne “hyehyɛ demo” nsɛmmisa da so ara ma dawurubɔ ahorow a wɔde wɔn ho hyɛ mu denneennen. Wo ɔsatu ahorow a wobɛhwɛ so sɛ woabɔ wo tirim sɛ wobɛhwɛ na woatwe sika a wosɛe no afi nsɛm atitiriw ho akɔ nsɛmmisa a wɔasiesie ama nsakrae so no yɛ akwan tẽẽ a wobɛfa so abɔ sika a wonya ho ban no mu biako.
Nhyehyɛe Ɔsatu Atwa Atirimɔden Ho Ahyia, Ɛnyɛ Nsɛmfua Titiriw Kwan
Amanneɛ kwan so nsɛmfua atitiriw akuw a wɔde asɛmti te no rema kwan ama mpaapaemu denam adwene fã biara so. Ɔsatu ahorow a wɔhyehyɛ ma ɛyɛ nsɛm, aguadi, ne nkitahodi bokiti ma akuw ahorow tumi kyekyɛ sikasɛm nhyehyɛe mu pɛpɛɛpɛ na wɔyɛ nsakrae ntɛmntɛm bere a AI Overview coverage trɛw no.
Sɛ wɔtew nsɛm ho ɔsatu ahorow fi kar a wɔde di dwuma kɛse ho a, wɔatew so anaasɛ wɔbɛma wɔagyae no bɛyɛ gyinaesi a ɛho tew. Wubetumi ayɛ ade a worenhaw ɔsatu ahorow a ɛda so ara de nea efi mu ba no.
Bɔ Brand Search ho ban na Trɛw mu
Brand queries ka nea ɛyɛ den sen biara wɔ AI-driven search tebea mu no ho. Wɔn a wɔde di dwuma a wɔrehwehwɛ wo adwumakuw no din no kura adwene a emu yɛ den sɛ wɔbɛtɔ, na ahyɛnsode ho dawurubɔ da so ara dannan wɔ bo a ɛkorɔn mu bere mpo a AI Overviews pue no.
Sɛ woannyɛ brand ɔsatu a ɛyɛ nnam a, akansifo betumi abɔ wo brand nsɛm ho ka na wɔakyere saa traffic no tẽẽ. Brand terms a wɔbɛbɔ ho ban yɛ ade titiriw a wɔde di kan a ɛsow aba bere nyinaa.
Ma Dawurubɔ Nsi Akan kɛse wɔ Aniwa so
Ɛsɛ sɛ aguade ho dawurubɔ ahorow a epue wɔ AI nsɛm a wɔaboaboa ano ase no yɛ adwumaden kɛse na ama nkurɔfo ani agye ho. Agyapade biara a ɛwɔ hɔ no ho hia. Sitelinks de akwan a wɔfa so kɔ baabiara ka ho. Callouts hyɛ botae ho nsɛm a wɔka no mu den. Structured snippets ma product category no mu nsɛm a ɛkɔ akyiri. Pricing extensions bua buyer’s asɛmmisa titiriw ansa na wɔakliki.
Dawurubɔ a wɔatrɛw mu yiye a ɛda nsow wɔ AI Overview ase no bɛyɛ adwuma asen barebones text ad bere nyinaa wɔ gyinabea koro no ara.
Kyerɛw Ad Copy a Ɛma Gyinaesi no Kɔ Anim
Ɛbɛyɛ sɛ nea ɔde di dwuma a ohu wo dawurubɔ no akenkan asɛmti no ho nsɛm a wɔaboaboa ano a AI ayɛ dedaw. Ɛnsɛ sɛ ad copy yɛ nea AI no akata so dedaw no bio. Ɛsɛ sɛ ɛma gyinaesi no kɔ n’anim.
“Gya akontaabu a wontua hwee” yɛ adwuma pii sen “Sua pii fa SEO ho.” Specificity dane bere a wɔn a wɔde di dwuma no atwam dedaw wɔ nsɛm a wɔboaboa ano fã no. Copy a wɔde wɔn adwene si nsonsonoe, bo a emu da hɔ, anaa adeyɛ a edi hɔ a emu da hɔ so no nya klik a generic brand message rennya.
Trɛw akansifo Nkonimdi mu
AI Overviews taa bɔ nneɛma pɔtee bi ne brand ahorow din bere a wɔrebɔ ɔfã bi mua no. Bere a obi akenkan nsɛm a wɔaboaboa ano a ɛkyerɛ CRM nnwinnade a ɛwɔ soro akyi no, ɔtaa hwehwɛ ntɛm ara hwehwɛ brand pɔtee bi a wɔde besi ananmu anaa ne bo. Ɛno yɛ nkonimdi hokwan.
“[Akansifo] ɔkwan foforo” ne “[Akansifo] vs [Wo Brand]” nsɛmmisa ho ka a wɔbɔ no du wɔn a wɔde di dwuma no nkyɛn bere a wɔde nsiyɛ de toto nneɛma a wobetumi apaw ho no. Saa nhwehwɛmu yi si bere a AI Overview no ayɛ mfitiaseɛ filtering ama wɔn no akyi pɛɛ.
Fa sika pii hyɛ Remarketing ne Audience Targeting mu
AI Overviews mia nhwehwɛmu fã no, nanso ɛntaa nsi gyinaesi no mu koraa. Wɔn a wɔde di dwuma no pii kenkan nsɛm a wɔaboaboa ano no, twe wɔn ho fi ho, na wɔsan kɔ hwehwɛ bio ansa na wɔasakra. Remarketing ma wosan ne saa dwumadiefoɔ no di nkitaho wɔ saa sankɔhwɛ mfɛnsere no mu.
First-party data bɛyɛ nea ɛsom bo kɛse wɔ ha. Sɛ yɛkyekye atiefoɔ afã ahodoɔ firi site nsrahwɛfoɔ, email lists, ne CRM data mu a, ɛma akuo nya targeting precision a broad keyword bidding nko ara ntumi mma.
Fa Broader Match Di Dwuma Fa Nkɔmmɔbɔ Mu Nsɛmmisa
Nhwehwɛmu a AI nya so nkɛntɛnso taa yɛ nea ɛware na ɛyɛ abɔde mu de wɔ nsɛmfua mu. Wɔn a wɔde di dwuma a wɔasua nkɔmmɔbɔ AI nnwinnade no de saa ɔkwan no ba wɔn nhwehwɛmu nsɛmmisa mu. Nsɛdi a wɔahyehyɛ no pɛpɛɛpɛ a wɔasisi ama nsɛmfua atitiriw a ɛyɛ tiawa, atetesɛm no bɛhwere saa kar akwan no mu kyɛfa a ɛrenya nkɔanim. Sɛ wosan kɔ wo search bidding akwan a wotua ho ka no so a eyi wɔ w’adwenem a, ɛfata sɛ wode bere no di dwuma.
Performance Max ɔsatuo ne match ahodoɔ a ɛtrɛ boa ma wɔkyere nsɛmmisa a ɛware, a ɛnyɛ nea wɔtumi hyɛ ho nkɔm a ɛreyɛ abu so no. Aguadi no nyɛ nea wɔde di dwuma kɛse, na ɛma adwumayɛ sohwɛ a ɛkɔ so no ho hia kɛse.
San Susuw Sɛnea Wosusuw Nhwehwɛmu no HoAdwumayɛ a wɔyɛ
Click-through rate a ɛkɔ fam bere a impressions kura mu no nyɛ huammɔdi ankasa. Wɔ AI Overview tebea mu no, ɛtaa yɛ nea wɔhwɛ kwan sɛ ebefi mu aba. Mfomso no ne sɛ wɔbɛfa CTR sɛ akwahosan ho sɛnkyerɛnne titiriw bere a SERP tebea no asesa titiriw no.
Akuw a wɔresakra wɔn susudua nhyehyɛe ahorow no redi adwene mu kyɛfa, kratafa atifi a wohu dodow, branded search volume nkɔso, ne nsakrae a wɔboa akyi a ɛka atetesɛm metrics ho. Sɛ wɔka saa nsɛnkyerɛnne no bom a, ɛma yehu nea hwehwɛ no reboa ankasa wɔ aguadi mu nkɔso ho.
Faako a wonyae: Nsɛm ho amanneɛbɔfo panyin
Diversify Beyond Search Dawurubɔ ahorow
Zero-click trends tew inventory a ɛwɔ hɔ a ɛfa search clicks a ɛkorɔn ho. Sɛnea wɔhwehwɛɛ mu wɔ hwehwɛ daakye a wɔmfa klike zero so no, hwehwɛ da so ara ho hia, nanso ɛno nkutoo ntumi mfa emu duru te sɛ bere bi no.
Demand Gen ɔsatu ahorow, YouTube, Display, ne social a wotua ho ka nyinaa boa ma wodu wɔn a wɔde di dwuma no nkyɛn ntɛm wɔ funnel no mu ansa na wɔadu Google a wɔasiesie wɔn ho sɛ wɔbɛtɔ. Afei hwehwɛ bɛyɛ afiri a wɔde kyere ahwehwɛde a wɔasisi wɔ mmeae afoforo. Ɛsɛ sɛ nsɛm ho amanneɛbɔfo a wɔde afrafra a wotua wɔn ka nyinaa bom yɛ adwuma denneennen sen kan no.
Nhwehwɛmu a Wɔtua Ho Ka no Resakra
Ntease wom sɛ wobɛte nka sɛ wobɛhwɛ click-through rate bere a adwumayɛ a wotua ho ka no kɔ fam no. Ɛyɛ metrics a wotumi hu sen biara wɔ search account biara mu no mu biako. Nanso, wɔ AI Overview tebea mu no, ɛyɛ sɛnkyerɛnne a enni mũ.
Nsusuwii a ɛkɔ soro a ɛkɔ soro bere a nnipa a wɔkyere nneɛma so no so tew no nyɛ bere nyinaa na ɔsatu no di nkogu. Ɛtaa da nsakrae a aba wɔ SERP nhyehyɛe mu adi. Search Engine Land’s nhwehwɛmu a wɔyɛe wɔ nhwehwɛmu akuw a wotua ho ka ho no si so dua sɛ AI Overviews rebrɛ CTR ase na ɛrema CPCs akɔ soro bere koro mu, ɛremia adetɔfo akwantu no so na ɛhwehwɛ sɛ wɔyɛ susudua mu nkɔso sen sɛ wɔbɛyɛ adwumayɛ asiesie ara kwa.
Faako a wonyae: Adthena
Impression share di mpɛn dodow a dawurubɔ ahorow pue ma nsɛmmisa a ɛfata no akyi. Adwene a ɛkorɔn kyɛfa a CTR a ɛba fam si so dua sɛ visibility yɛ den nanso engagement yɛ mmerɛw. Ɛno yɛ ɔhaw soronko sen adwene a wɔkyɛ ho haw, na ɛhwehwɛ sɛ wonya ano aduru soronko.
Branded search volume yɛ proxy ma ahwehwɛde nyinaa. Sɛ ɔsatu ahorow a wɔde ma nkurɔfo hu ne mmɔden a wɔbɔ wɔ ɔfã a ɛwɔ soro no reyɛ adwuma a, ɛsɛ sɛ bere kɔ so no, dodow a wɔhwehwɛ ahyɛnsode ahorow no kɔ soro. Ɛyɛ akwan a ɛho tew a wɔfa so si so dua sɛ ebia sika a wɔsɛe no kɛse wɔ aguadi ho no rekyerɛ ase akɔ hwehwɛ adwene mu no mu biako.
Nsakyeraeɛ a wɔboa kyerɛ sɛdeɛ hwehwɛ boa ma nsunsuansoɔ a ɛto mu wɔ ɔkwan foforɔ so anaa akyiri yi nhyiamu mu. Hwehwɛ taa yɛ nhumu ne nsusuwii adwuma a ɛda adi wɔ touchpoint foforo data a etwa to a wɔde klike no mu koraa.
Top-of-page rate di kyɛfa a nsusuwii ahorow a epue wɔ gyinabea ahorow a wotumi hu sen biara a ɛboro organic aba no akyi. Wɔ AI Overview tebea mu no, saa gyinabea no ho hia sen sɛnea ɛte pɛn. Semrush’s AI Overviews nhwehwɛmu no hunuu sɛ AI Overview a abu so no gu ahodoɔ kɛseɛ wɔ nnwuma mu, a ɛkyerɛ sɛ akuo a wɔwɔ niche-specific data no bɛnya mfasoɔ wɔ calibrating sɛdeɛ wɔde ahoɔhare bɛsesa wɔn susudua benchmarks no mu.
Faako a wonyae: Semrush
Nsakrae Kɛse: Hwehwɛ Rebɛyɛ Abɔde a Nkwa Wom
Google da so ara yɛ nhwehwɛmu kwan titiriw. Nanso bere a AI SEO kɔ so sesa sɛnea wohu nneɛma a ɛwɔ mu no, hwehwɛ sɛ suban mprempren kɔ so wɔ nneɛma a ɛtrɛw kɛse so.
Wɔn a wɔde di dwuma a wɔrehwehwɛ nneɛma ho nsɛm no dan kɔ Reddit so. Sɛnea wɔyɛ nsɛm tiawa no te ase wɔ YouTube ne TikTok so. AI nnwinnade te sɛ Perplexity ne ChatGPT bua nhwehwɛmu nsɛmmisa tẽẽ. Atiefo nkumaa taa twa Google ho kɔhwehwɛ nneɛma a wohu koraa, na wɔde sohyial platform ahorow di dwuma sɛ wɔn nhwehwɛmu kwan titiriw.
Faako a wonyae: Yewx
Wɔ akuw a wotua wɔn ka fam no, dawurubɔ ho nhyehyɛe a wɔde hwehwɛ nneɛma mu atrɛw sɛnea ɛbɛyɛ a ɛne no hyia. Visibility wɔ Google so da so ara ho hia. Saa ara na baabi a obi wɔ wɔ nhyiam ase a wɔn a wɔde di dwuma no hyehyɛ adwene na wɔde toto nneɛma a wobetumi apaw ho ansa na wɔabue nhwehwɛmu kwan bi so no nso te.
Wɔresan akyekyɛ sikasɛm nhyehyɛe a wɔde hwehwɛ nneɛma a wotua ho ka no kɛse de ada eyi adi. Akuw a bere bi na wɔde dijitaal sika dodow no ara sie Google hwehwɛ mu no resɔ YouTube, PMax, Demand Gen, Reddit Ads, ne TikTok ahwɛ mprempren. Ɛnyɛ botae no ne sɛ wobegyae hwehwɛ na mmom wobedi ahwehwɛde ho dwuma wɔ baabiara a ɛbɛba.
Nsɛm a wobisabisa nkurɔfo
Dɛn Ne Nkɛntɛnso a Generative AI Nya wɔ Paid Search ne PPC so?
Generative AI ahyɛ adetɔfo nhwehwɛmu akwantu no mu den na apia dawurubɔ ahorow akɔ fam wɔ kratafa no so. Seer Interactive’s nhwehwɛmu no hui sɛ click-through rate a wotua ho ka no so tew bɛboro ɔha biara mu nkyem 53 wɔ nsɛmmisa a AI Overview pue wɔ hɔ no so. Nkɛntɛnso no da adi kɛse wɔ nsɛm ne nsɛmmisa a egyina so sohwehwɛ mu. Nsɛmmisa a ɛfa nkitahodi ho a ɛwɔ adwene a ɛda adi pefee sɛ wɔbɛtɔ ade no da so ara yɛ nea ɛyɛ den kɛse.
Ɔkwan Bɛn so na AI Mode Bɛsan Akyerɛkyerɛ Dawurubɔ a Wɔhwehwɛ a Wotua Ho Ka Mu?
Google’s AI Mode de mmuae a emu dɔ, a ɛfa nkɔmmɔbɔ ho ma sen AI Overviews a wɔtaa de di dwuma, a ebetumi ahyɛ nsɛm a wɔhwehwɛ mu no mu den kɛse. Wɔ akuw a wotua wɔn ka fam no, eyi hyɛ nsakrae a ɛkɔ nsɛmfua atitiriw a wɔde di gua, dawurubɔ adebɔ a emu yɛ den, ne sika a wɔde hyɛ akwan horow pii so no mu den. Akuo a wɔhwɛ sɛdeɛ AI-powered search renya nkɔsoɔ no bɛnya gyinabea pa sɛ wɔbɛsesa wɔn bidding ne targeting nhyehyɛeɛ ansa na nkɛntɛnsoɔ no abɔ adwumayɛ.
Ano aduru Bɛn na Ɛboa Ma AI-Driven Search Visibility Tu mpɔn wɔ Paid Search mu?
Fa w’adwene si transactional keyword targeting so, trɛw ad extensions mu na ama SERP real estate ayɛ kɛse, na fa sika hyɛ brand defense campaigns mu. Pairing paid strategy ne SEO content a ɛma AI Overview citations nso ma hwehwɛ a ɛwɔ hɔ nyinaa tu mpɔn. Impression share amanneɛbɔ ne top-of-page rate data wɔ Google Ads mu ne nneɛma a ɛkyerɛ tẽẽ sen biara a ɛkyerɛ baabi a wotumi hu no rekɔ fam.
Nnwinnade Bɛn na Ɛboa Ma Wɔhwehwɛ Nhwehwɛmu Dawurubɔ a wotua ho ka mu wɔ AI-First Search Environments mu?
Google Ads ma adwene kyɛfa, top-of-page rate, ne CTR data a ɛho hia na ama wɔahu AI Overview nkɛntɛnso. Platforms te sɛ Adthena di sɛnea AI hwehwɛ nsakrae renya akansi dawurubɔ gyinabea so nkɛntɛnso wɔ bere ankasa mu. Nnwinnade te sɛ Semrush ne Ahrefs nso ho wɔ mfaso ma AI Overview keyword tracking, ɛboa wo kuw no ma wɔte keywords a ɛrekanyan AIOs ase.
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Awiei
Akuw a wɔsakra wɔn botae, susuw, ne ɔkwan a wɔfa so fa so no behu sɛ hwehwɛ a wotua ho ka da so ara de ma. Ɔkwan a ɛyɛɛ adwuma wɔ afe 2022 anaa 2024 mu no hia akontabuo a anibere wom ara kwa.
AI Overviews ahyɛ nhwehwɛmu fã no mu den, asakra baabi a adwene si SERP no so, na ɛda anohyeto ahorow a ɛwɔ click-through rate mu adi sɛ KPI a egyina hɔ ma. Aguadifo a wohu saa nsakrae no ntɛm na wɔyɛ nsakrae sɛnea ɛfata no bɛkɔ so asi akan bere a Google’s search experience kɔ so nya nkɔso no.
Hwehwɛ nyɛ saaɛreyera, nanso ɔkwan a nkurɔfo fa so de di dwuma no te saa. Nsɛm ho amanneɛbɔ akwan a wotua ho ka a wɔkyekye maa saa adannandi no bɛyɛ adwuma asen nea wɔda so ara asi ama wiase a na ɛyɛ nea efi asɛmmisa biara mu ba a wɔbɛkyere akɔ wɛbsaet bi so no.
Sɛ wopɛ sɛ wohwɛ sɛnea akwan a wotua ho ka ne ɔkwan a wɔfa so yɛ adwuma bom yɛ adwuma wɔ saa tebea yi mu no mu kɔ akyiri a, hwehwɛ akwankyerɛ a edi mũ a ɛfa Google Ads ho ne SEO nhyehyɛe akwankyerɛ no mu na hwɛ sɛnea saa akwan yi betumi ahyɛ wɔn ho wɔn ho den. Yɛn Google Ads Grader nso bɛboa ama woahwɛ ahu sɛ ads a woyɛ no wɔ gyinabea pa a ɛbɛma woadi nkonim.
