Ubushakashatsi bushya bwa Cornell bwemeza: Abakunzi ba BS bakorana nabi cyane kumurimo wabo
Waba utinya amanama yuzuyemo amagambo nka "synergy" na "umuzenguruko inyuma"? Nturi wenyine. Ubushakashatsi bushya bwa kaminuza ya Cornell bwemeza isano itaziguye hagati ya jargon yibikorwa no gukora nabi akazi. Ubushakashatsi bugaragaza ko abantu bashingira cyane kubucuruzi bavuga akenshi usanga badafite ubushobozi.
Inzobere mu by'imitekerereze ya muntu ziri inyuma yubu bushakashatsi bwibanze zisobanura uburyo uru rurimi ruganisha ku myanzuro idakwiye. Irerekana kandi uburyo bwo kurwanya ibigo BS aho ukorera. Gusobanukirwa iyi sano ningirakamaro mugutezimbere itumanaho numusaruro.
Isano Hagati ya Jargon nubushobozi buke
Ubushakashatsi bwa Cornell bwasuzumye uburyo abakozi bakoresha imvugo. Abashakashatsi basesenguye uburyo bw'itumanaho n'ibisubizo bifata ibyemezo mu bigo bitandukanye. Basanze uburyo buhoraho kandi buteye ikibazo bugaragara.
Abantu bakunze gukoresha amagambo adasobanutse, yubucuruzi bugezweho bakunze guhisha kutumva neza. Uku kwishingikiriza cyane kumagambo yibigo bifitanye isano no guhitamo nabi. Byibanze, jargon yabaye umwotsi wumwotsi kubushobozi buke.
Impamvu Jargon ihisha imikorere mibi
Corporate BS ikunze kumvikana ariko ikabura ibintu. Irema illuzion yubuhanga idasaba ubumenyi nyabwo. Ibi bituma abakozi badakora neza kuvanga no kwirinda kugenzurwa.
Iyo umuntu avuze ati "reka dukoreshe ubushobozi bwibanze," bivuze iki? Uku kudasobanuka gutuma kugora ibikorwa bifatika cyangwa kubazwa abantu. Nuburyo bwo gutumanaho bwirwanaho bukoreshwa nabatazi neza ikirenge cyabo.
Nigute Isosiyete ikora BS iganisha kumyanzuro mibi
Ubushakashatsi bwerekana akaga gakomeye: jargon ibicu gucira urubanza. Iyo amakipe avugana nururimi rudasobanutse, byanze bikunze kutumvikana. Uku kudasobanuka nuburyo bwo gufata ibyemezo bibi.
Imishinga y'ingenzi irashobora gutandukana kuko ntamuntu wasobanuye neza intego. Aho gusaba ibisobanuro, abagize itsinda akenshi barunama kugirango birinde ko batabizi. Uku kwitiranya hamwe birashobora gutesha agaciro ibikorwa byose.
Ingaruka-Isi Ingaruka Zururimi Rudasobanutse
Tekereza itsinda rifata ingamba nshya zo kwamamaza. Niba ikiganiro cyuzuyemo amagambo nka "guhanga udushya" na "ingamba zo mu nyanja yubururu," umwihariko uzimira. Ikipe irashobora kumvikana kuri gahunda isa neza ariko ifite inenge.
Hatariho imvugo isobanutse, yoroshye, ntibishoboka kujya impaka kubijyanye nigitekerezo neza. Ibi biganisha kumyanzuro ishingiye kumatsinda no guhuza amagambo aho kuba logique na data. Ibisubizo akenshi bitakaza umwanya numutungo.
Nigute Kurwanya BS Corporate Kumurimo wawe
Kurwanya uyu muco wa jargon bitangirana no kumenya abantu kugiti cyabo. Urashobora gufata ingamba zifatika kugirango ushishikarize itumanaho risobanutse. Bisaba ubutwari bwo guhangana uko ibintu bimeze, ariko kwishyura ni byinshi.
Tangira utanga urugero rwawe. Koresha imvugo isobanutse, itaziguye muri imeri yawe ninama. Iyo ugaragaje neza, abandi bakunze kumva bafite imbaraga zo kubikurikiza. Ibi birashobora gukora ingaruka nziza mumakipe yawe.
Ingamba zifatika zo gutumanaho neza
Dore inzira zifatika zo kugabanya ibigo bya BS no kunoza ibyemezo:
Baza Ibisobanuro: Baza mu kinyabupfura, "Urashobora gusobanura icyo ushaka kuvuga muri aya magambo yoroshye?" Ibi bishimangira umwihariko. Ban Buzzwords: Saba amasezerano yitsinda kugirango wirinde jargon ikoreshwa cyane. Kora urutonde rwinteruro zabujijwe. Wibande ku bisubizo: Buri gihe uyobore ibiganiro bigana ku ntego zifatika n'ibisubizo byapimwe, ntabwo ari ibitekerezo bidasobanutse. Duteze imbere umutekano wa psychologiya: Guteza imbere aho kubaza "ibibazo bitavuga" gushishikarizwa no guhabwa agaciro.
Gushyira mubikorwa izi ngamba birashobora guhindura ikipe yawe imbaraga. Uzabona amateraniro aba mugufi kandi atanga umusaruro. Ibyemezo bizafatwa ufite ikizere kinini kandi cyumvikana.
Umwanzuro: Emera ibisobanuro kubisubizo byiza
Ibimenyetso birasobanutse: jargon yibigo nikimenyetso cyibibazo byimbitse. Irabuza itumanaho ryiza kandi iganisha kumikorere mibi. Mu kwiyemeza imvugo yoroshye, urashobora kuzamura ibikorwa hamwe no gutwara ibisubizo byiza.
Witeguye kuvanaho ibigo bitesha umutwe kuvuga akazi kawe? Seemless itanga ibikoresho na templates zagenewe guteza imbere itumanaho ryeruye. Sura urubuga rwacu kugirango urebe uko dufasha amakipe gukorana neza kandi neza.
