Kafukufuku Watsopano wa Cornell Akutsimikizira: Okonda Makampani a BS Ndi Oyipitsitsa Pantchito Zawo
Kodi mumawopa misonkhano yodzaza ndi mawu ngati "synergy" ndi "kuzungulira kumbuyo"? Simuli nokha. Kafukufuku waku New Cornell University amatsimikizira kulumikizana kwachindunji pakati pazantchito zamabizinesi ndi kusagwira bwino ntchito. Kafukufukuyu akuwonetsa kuti anthu omwe amadalira kwambiri bizinesi amalankhula nthawi zambiri amakhala opanda luso.
Katswiri wa zamaganizo kumbuyo kwa phunziro lochititsa chidwili akufotokoza momwe chinenerochi chimatsogolera ku zosankha zolakwika. Ikuwonetsanso momwe mungathanirane ndi BS yamakampani pamalo anu antchito. Kumvetsetsa ulalowu ndikofunikira kwambiri pakuwongolera kulumikizana ndikuchita bwino.
Kulumikizana Pakati pa Jargon ndi Kusakwanira
Kafukufuku wa Cornell adawunika momwe antchito amagwiritsira ntchito chilankhulo. Ochita kafukufuku adasanthula njira zoyankhulirana ndi zotsatira zopanga zisankho m'makampani osiyanasiyana. Iwo adapeza njira yokhazikika komanso yovuta ikuwonekera.
Anthu omwe nthawi zambiri amagwiritsa ntchito mawu osamveka bwino komanso odziwika bwino abizinesi nthawi zambiri amabisa kusamvetsetsa kwakukulu. Kudalira kopitilira muyeso kwa mawu amakampani kumalumikizidwa ndi zisankho zopanda nzeru. M'malo mwake, mawuwa adakhala chopukutira chautsi chifukwa chosachita bwino.
Chifukwa Chake Jargon Amabisala Zosachita bwino
Corporate BS nthawi zambiri imakhala yosangalatsa koma ilibe kanthu. Zimapanga chinyengo cha ukatswiri popanda kufunikira chidziwitso chenicheni. Izi zimalola antchito omwe sachita bwino kuti agwirizane ndikupewa kuunika.
Pamene wina akunena kuti "tiyeni tigwiritse ntchito luso lathu lalikulu," amatanthauza chiyani kwenikweni? Kusamveka uku kumapangitsa kuti zikhale zovuta kuletsa zochita zenizeni kapena kuti anthu aziyankha mlandu. Ndi njira yolumikizirana yodzitchinjiriza yomwe imagwiritsidwa ntchito ndi omwe sakudziwa momwe amayendera.
Momwe Corporate BS Imatsogolerera Kusankha Zoyipa
Kafukufukuyu akuwonetsa ngozi yowopsa: jargon clouds chiweruzo. Magulu akamalankhulana m’chinenero chosadziwika bwino, kusamvana kumakhala kosapeŵeka. Kusamvetsetseka uku ndi njira yopangira chisankho cholakwika.
Ntchito zofunika zimatha kusokonekera chifukwa palibe amene amafotokoza bwino zolinga zake. M’malo mopempha kumveketsa bwino, mamembala a gulu kaŵirikaŵiri amangogwedeza mutu kupeŵa kuoneka ngati sadziwa. Chisokonezo chophatikizanachi chikhoza kusokoneza zochitika zonse.
Zotsatira Zenizeni za Padziko Lonse za Zinenero Zosamveka
Lingalirani gulu lomwe likusankha njira yatsopano yotsatsa. Ngati zokambiranazo zadzazidwa ndi mawu monga "zosokoneza zatsopano" ndi "blue ocean strategy," mfundo zake zimatayika. Gululo litha kuvomereza pulani yomwe imamveka bwino koma yolakwika.
Popanda chinenero chomveka bwino, chosavuta, n'kosatheka kutsutsana bwino lomwe ubwino wa lingaliro. Izi zimatsogolera ku zisankho zochokera kumagulu amagulu ndi ma buzzword m'malo momveka bwino ndi deta. Zotsatira zake nthawi zambiri zimawononga nthawi ndi chuma.
Momwe Mungalimbanire ndi Corporate BS Pantchito Yanu
Kulimbana ndi chikhalidwe ichi cha jargon kumayamba ndi kuzindikira kwa munthu payekha. Mungathe kuchitapo kanthu kuti mulimbikitse kulankhulana momveka bwino. Pamafunika kulimba mtima kuti mutsutse momwe zinthu zilili, koma phindu lake ndi lalikulu.
Yambani ndi kupereka chitsanzo. Gwiritsani ntchito chilankhulo chosavuta komanso chachindunji muma imelo ndi misonkhano yanu. Mukamapereka chitsanzo chomveka bwino, ena nthawi zambiri amamva kuti ali ndi mphamvu kuti atsatire. Izi zitha kupanga zabwino ripple zotsatira mu timu yanu.
Njira Zothandizira Kulankhulana Momveka
Nazi njira zochepetsera BS zamakampani ndikuwongolera zisankho:
Funsani Tanthauzo: Funsani mwaulemu kuti, "Kodi mungafotokoze zomwe mukutanthauza ndi mawu osavuta?" Izi zimalimbikitsa tsatanetsatane. Ban Buzzwords: Limbikitsani mgwirizano wamagulu kuti mupewe kugwiritsa ntchito mawu osavuta. Pangani mndandanda wamawu oletsedwa. Yang'anani pa Zotsatira: Nthawi zonse wongolera zokambirana ku zolinga zenizeni ndi zotsatira zoyezeka, osati malingaliro osamveka. Limbikitsani Chitetezo Pamaganizo: Limbikitsani malo omwe kufunsa "mafunso osayankhula" kumalimbikitsidwa ndikuyamikiridwa.
Kugwiritsa ntchito njirazi kungasinthe kusintha kwa gulu lanu. Mudzawona kuti misonkhano ikukhala yaifupi komanso yopindulitsa. Zosankha zidzapangidwa molimba mtima komanso momveka bwino.
Kutsiliza: Landirani Zomveka Kuti Mupeze Zotsatira Zabwino
Umboni ndi woonekeratu: jargon yamakampani ndi chizindikiro chazovuta zakuya. Zimalepheretsa kulankhulana bwino ndipo zimapangitsa kuti ntchito isagwire bwino ntchito. Pochita chilankhulo chosavuta, mutha kupititsa patsogolo ntchito zamagulu ndikuyendetsa zotsatira zabwino.
Kodi mwakonzeka kuthetsa zolankhula zamakampani zomwe zimasokoneza pamayendedwe anu? Seemless imapereka zida ndi ma tempuleti opangidwa kuti azilumikizana molunjika. Pitani ku nsanja yathu kuti muwone momwe timathandizira magulu kuti agwirizane momveka bwino komanso ndi cholinga.
