Kungani I-Gummy Brand kaGary Vee Yeqa Amashalofu Esitolo
Ibhrendi entsha ye-gummy ka-Gary Vaynerchuk yenza amagagasi, kodwa hhayi ezindaweni zokudayisa ezivamile. U-Gary Vee usememezele ukuthi akanantshisekelo yokuthola uhlobo lwakhe olusha lwe-gummy ezitolo. Lesi sinyathelo esinesibindi siwukubheja okuqondile ngekusasa lezohwebo kanye nesifundo esinamandla sabasunguli abasaboshelwe kumamodeli amadala okuthengisa. Isu lakhe lembula ushintsho oluyisisekelo endleleni amabhrendi axhumana ngayo nabathengi.
Lokhu akukhona nje ngokudayisa uswidi. Isezingeni eliphezulu ekwakhiweni komkhiqizo wesimanje. U-Vaynerchuk usebenzisa ukuqonda kwakhe okujulile kwezinkundla zedijithali kanye nobudlelwano obuqondile phakathi kwabathengi. Weqa abalindisango ukuze abe ngumnikazi wawo wonke ulwazi lwamakhasimende.
Igeyimu ye-DTC (Direct-to-Consumer) iwukuphela kwegeyimu
KuGary Vee, ukuthengisa ngokomzimba kuyibhodlela eliphelelwe yisikhathi. Amashalofu ezitolo ethula ukungqubuzana okukhulu: izimali zokubeka, amamajini abasabalalisi, kanye nedatha yekhasimende elahlekile. Ngokuthengisa ngokuqondile ku-inthanethi, ugcina ukulawula okugcwele phezu kwentengo, ukumaketha, namamajini enzuzo.
Okubaluleke nakakhulu, ungumnikazi wobudlelwane. Konke ukuthengisa kuyithuba lokuqoqa idatha, ukwakha uhlu lwe-imeyili, nokudala umphakathi othembekile. Lo mugqa oqondile oya kukhasimende uwusizo olukhulu ekuphindaphindeni ibhizinisi nokumela umkhiqizo. Ishintsha abathengi besikhathi esisodwa babe abalandeli bempilo yonke.
Ukwakha Ibhrendi Esigcawini Somphakathi
Umbuso kaGary Vee wakhelwe kokuqukethwe nokunaka. Akadingi izitolo uma ene-YouTube, TikTok, ne-Instagram. Isu lakhe libandakanya ukudala amanani amakhulu wokuqukethwe okubandakanyayo okuthengisa umkhiqizo ngenkathi kunikeza inani.
Ama-gummies aba isandiso semvelo sokulandisa komkhiqizo wakhe siqu. Abalandeli abathengi nje umkhiqizo; bathenga ifilosofi nohambo lukaGary. Lokhu kudala ukuxhumana okunamandla okungokomzwelo okungekho endcap yesuphamakethe engakwazi ukufana nayo.
Kungani Abaningi Abasunguli Bengakutholi Lokhu
Osomabhizinisi abaningi basabona ukusatshalaliswa kwezitolo njengokuqinisekisa kokugcina. Ukungena eketangeni elikhulu kuzwakala njengokuthi "ukwenza." Kodwa-ke, lo mqondo wendabuko ushaya indiva izindleko ezikhubazayo nokulahlekelwa ukuzimela. Indlela kaVaynerchuk iguqula lesi script ngokuphelele.
Impumelelo manje ikalwa ngokufinyelela kwezinto eziphilayo kanye nokuzibandakanya komphakathi, hhayi ngamamitha aqondile wesikhala seshalofu. Abasunguli ababambeke ku-paradigm yakudala bashoda ngezinzuzo ezibalulekile zemodeli ye-DTC:
Izilinganiso Zenzuzo Ephakeme: Ukunqamula umuntu omaphakathi kusho imali engenayo eningi ehlala nomkhiqizo. Impendulo Yesikhathi Sangempela: Ukuthengisa okuqondile kunikeza idatha esheshayo kulokho amakhasimende akuthandayo (noma azonde). I-Agile Iteration: Imikhiqizo nokumaketha kungalungiswa nsuku zonke ngokusekelwe ekusebenzeni, hhayi ohlelweni lonyaka lomthengi. Ukulawulwa Kwendaba Yomkhiqizo: Ukulandisa akuhlanjululwa abathengisi bezinkampani zangaphandle noma izibonisi eziminyene zezimbangi.
Izingibe Zomthetho ze-Viral Hype Ukwakha i-hype enkundleni yedijithali akuyona ingozi. Njengoba kubonakala endabeni ye-viral protein bar, ukukhula okuqhumayo kungaheha izinselelo zomthetho kanye nokucutshungulwa. Ukuze uthole ukujula kokubheka izinto eziyinkimbinkimbi zokumaketha, funda ukuhlaziya kwethu: 'Akekho Othola U-Regina Georged': Kungani Le Bhayi Yephrotheni Yegciwane Iphokophele Enkantolo.
Ikusasa Liqondile futhi Lidijithali
Ibhizinisi likaGary Vee le-gummy liwuphawu olucacile. Ikusasa lezohwebo lingelemikhiqizo eyakha ubudlelwano obuqondile, bedijithali-kuqala. Kuyimodeli echazwa ngokuba ngumnikazi wezithameli zakho, idatha yakho, nokulandisa kwakho. Izitolo zokuthengisa zingase zibe izindawo zokuthinta zesibili, hhayi isiteshi sokuthengisa esiyinhloko.
Lolu shintsho ludinga amakhono amasha. Abasunguli kufanele babe ochwepheshe ekudaleni okuqukethwe, ukukhangisa kwedijithali, nokuphatha umphakathi. Ibhuku lokudlala lokukala uhlobo lomthengi libhalwe kabusha ngokuphelele ngeminyaka yenkundla yezokuxhumana.
Isifundo Sokuzuzisa Impumelelo kaVaynerchuk incike ekhonweni lakhe lokusebenzisa inkundla yakhe yomuntu siqu. Kwabanye abasunguli, lokhu kusho ukwakha amandla angempela ngokusebenzisana, abadali, neziphakamiso zenani eliyingqayizivele. Kuyisikhumbuzo sokuthi emakethe yanamuhla, inethiwekhi yakho nokulandisa kuyimpahla yakho ebaluleke kakhulu.
Ukuqonda lezi zimpi zemikhiqizo yesimanje kubalulekile. Isimo sezwe sithuthuka ngokushesha, njengoba kufakazelwa okunye ukungqubuzana kwabathengi okuyisihloko esikhulu. Hlola elinye icala leqiniso lomhlangano wesifiso sokuvelela esihlokweni sethu: 'Akekho Othola U-Regina Georged': Kungani Le Viral Protein Bar Iqonda Enkantolo.
Isiphetho: Cabanga Kabusha Ngomzila Wakho Oya Emakethe
Isu likaGary Vee liwucingo lokuvuka. Ngaphambi kokujaha abathengi bezitolo, buza ukuthi ujaha yini imethrikhi engalungile yempumelelo. Umgomo uwukukhula komkhiqizo okuzinzile, hhayi nje ukuba khona kweshalofu. Ukwakha isiteshi esiqondile kungabaisinqumo esinobufakazi besikhathi esizayo kakhulu osenzayo.
Ulungele ukwakha umkhiqizo oxhumana ngqo nezithameli zakho? I-Seemless isiza abasunguli ukuthi bathuthukise amasu e-digital-first commerce anqamula umsindo. Qala ukwakha umphakathi wakho namuhla.
