Kutheni iGary Vee's Gummy Brand iSkipping Store Shelves
Uphawu olutsha lukaGary Vaynerchuk lwegummy lusenza amaza, kodwa hayi kwiipaseji zokuthengisa eziqhelekileyo. UGary Vee ubhengeze ukuba akukho mdla wokufumana uphawu lwakhe olutsha lwegummy ezivenkileni. Le ntshukumo inesibindi kubhejo oluthe ngqo kwikamva lorhwebo kunye nesifundo esinamandla kubaseki abasabotshelelwe kwiimodeli zakudala zokuthengisa. Isicwangciso sakhe sityhila utshintsho olusisiseko kwindlela iibrendi ezinxibelelana ngayo nabathengi.
Oku akukho malunga nokuthengisa iilekese kuphela. Yi-masterclass kwisakhiwo sophawu lwangoku. UVaynerchuk usebenzisa ukuqonda kwakhe okunzulu kwamaqonga edijithali kunye nobudlelwane obuthe ngqo kubathengi. Ugqitha abagcini-masango ukuze abe ngumnini wabo wonke amava omthengi.
Umdlalo weDTC (Ngqo-kuMthengi) ngowokuphela koMdlalo
KuGary Vee, ukuthengisa ngokwasemzimbeni yingxaki yakudala. Iishelufu ezigciniweyo zazisa ukruthakruthwano olukhulu: iimali zokubeka, imida yabasasazi, kunye nedatha yomthengi elahlekileyo. Ngokuthengisa ngokuthe ngqo kwi-intanethi, ugcina ulawulo olupheleleyo lwamaxabiso, uphawu, kunye nemida yenzuzo.
Okubaluleke ngakumbi, ungumnikazi wobudlelwane. Yonke intengiso yithuba lokuqokelela idatha, ukwakha uluhlu lwe-imeyile, kunye nokudala uluntu oluthembekileyo. Lo mgca uthe ngqo kumthengi uxabiseke kakhulu kushishino oluphinda-phindayo kunye nokwazisa ngophawu. Ijika abathengi bexesha elinye babe ngabalandeli bobomi bonke.
Ukwakha uphawu kwindawo kawonke-wonke
Ubukhosi bukaGary Vee bakhelwe kumxholo kunye nokuqwalaselwa. Akadingi venkile xa eneYouTube, TikTok, kunye ne-Instagram. Isicwangciso sakhe sibandakanya ukudala izixa ezikhulu zomxholo obandakanyekayo othengisa imveliso ngelixa ubonelela ngexabiso.
Iigummies ziba lulwandiso lwendalo lwengxelo yakhe yophawu lobuqu. Abalandeli abathengi nje imveliso; bathenga kwifilosofi kaGary kunye nohambo. Oku kudala unxibelelwano olunamandla lweemvakalelo ekungekho endcap yevenkile enkulu inokuhambelana.
Kutheni uninzi lwabaseki bengayifumani le nto
Oosomashishini abaninzi basabona ukuhanjiswa kwentengiso njengolona qinisekiso lokugqibela. Ukungena kwikhonkco elikhulu kuvakalelwa ngathi "ukwenza." Nangona kunjalo, le ngcinga yemveli ayihoyi iindleko ezikhubazayo kunye nokulahleka kokuzimela. Indlela kaVaynerchuk iguqula ngokupheleleyo esi script.
Impumelelo ngoku ilinganiswa ngokufikelela kwezinto eziphilayo kunye nokuzibandakanya koluntu, hayi ngeenyawo ezinqamlezileyo zesithuba seshelufu. Abaseki ababambeke kwiparadigm yakudala baphoswa ngamalungelo aphambili emodeli ye-DTC:
Imida yeNzuzo ePhezulu: Ukusika umntu ophakathi kuthetha ukuba ingeniso eninzi ihlala nophawu. Ingxelo yexesha langempela: Ukuthengisa ngokuthe ngqo kubonelela ngedatha ekhawulezileyo malunga nento abayithandayo abathengi (okanye abayizondayo). I-Agile Iteration: Iimveliso kunye neentengiso zinokulungiswa imihla ngemihla ngokusekelwe ekusebenzeni, kungekhona kwishedyuli yonyaka yomthengi. Ulawulo lweBali leBrand: Ingxelo ayixutywanga ngabathengisi bomntu wesithathu okanye imiboniso ephithizelayo yomntu okhuphisana nayo.
Imigibe yoMthetho ye-Viral Hype Ukwakha i-hype kwibala ledijithali akukho mngcipheko. Njengoko kubonwa kwimeko yeprotheyini yentsholongwane, ukukhula okugqabhukileyo kunokutsala imingeni esemthethweni kunye nokuphononongwa. Ukujonga nzulu kubunzima bokuthengisa buhambile, funda uhlalutyo lwethu: 'Akukho Mntu Ufumana uRegina Georged': Kutheni le Bhayi yeProtheyini yeNtsholongwane iSingise eNkundleni.
Ikamva liNgqo kunye neDijithali
Gary Vee kaThixo gummy venture luphawu olucacileyo. Ikamva lorhwebo leleebhrendi ezakha unxibelelwano oluthe ngqo, lwedijithali-lokuqala. Yimodeli echazwe ngokuba ngabaphulaphuli bakho, idatha yakho, kunye nengxelo yakho. Iivenkile ezithengisayo zinokuba ziindawo zokucofa nje zesibini, hayi ijelo eliphambili lokuthengisa.
Olu tshintsho lufuna izakhono ezitsha. Abaseki kufuneka babe ziingcali ekudalweni komxholo, intengiso yedijithali, kunye nolawulo loluntu. Incwadi yokudlala yokwandisa uphawu lwabathengi ibhalwe ngokutsha ngokupheleleyo kwixesha lemidiya yoluntu.
Isifundo kuMvumo Impumelelo kaVaynerchuk ixhomekeke kubuchule bakhe bokusebenzisa iqonga lakhe lobuqu. Kwabanye abaseki, oku kuthetha ukwakha amandla athembekileyo ngokusebenzisa intsebenziswano, abadali, kunye nezindululo zexabiso ezizodwa. Sisikhumbuzo sokuba kwimarike yanamhlanje, inethiwekhi yakho kunye nengxelo zezona asethi zakho zexabiso.
Ukuqonda ezi mfazwe zale mihla kubalulekile. I-landscape ikhula ngokukhawuleza, njengoko kubonakaliswe ngezinye iintloko-ezenza ukungqubana kwabathengi. Jonga elinye ityala lokuhlangana kwamabhongo kwinqaku lethu: 'Akukho Mntu Ufumana uRegina Georged': Kutheni le Bhayi yeProtheyini yeNtsholongwane iSingise eNkundleni.
Isiphelo: Phinda ucinge ngeNdlela yakho eya kwiMarike
Iqhinga likaGary Vee kukuvusa. Ngaphambi kokuba uleqe abathengi, buza ukuba uleqa i-metric engalunganga yempumelelo. Injongo kukukhula kohlobo oluzinzileyo, hayi ubukho beshelufu kuphela. Ukwakha umjelo othe ngqo kunokubaesona sigqibo sobungqina bexesha elizayo osenzayo.
Ngaba ukulungele ukwakha uphawu oludibanisa ngqo nabaphulaphuli bakho? Kubonakala ngathi inceda abaseki baphuhlise amacebo orhwebo edijithali-yokuqala anqumle ingxolo. Qala ukwakha uluntu lwakho namhlanje.
