Impamvu Gummy Brand ya Gary Vee asimbuka ububiko
Ikirangantego gishya cya Gary Vaynerchuk kirimo umuraba, ariko ntabwo kiri munzira gakondo. Gary Vee yatangaje ko ashishikajwe no kwinjiza ikirango cye gishya mu maduka. Uku kwimuka gushira amanga ni ugushaka ejo hazaza h'ubucuruzi nisomo rikomeye kubashinze bagifitanye isano nubucuruzi bwa kera. Ingamba ze zigaragaza impinduka zifatika muburyo ibirango bihuza nabaguzi.
Ntabwo aribyo kugurisha bombo gusa. Nibishushanyo mbonera byubaka ibicuruzwa bigezweho. Vaynerchuk arimo arakoresha ubumenyi bwimbitse kubijyanye na sisitemu ya digitale nubusabane bwumuguzi. Arimo kurenga abarinzi b'irembo kugirango batunge uburambe bwabakiriya.
Umukino wa DTC (Direct-to-Consumer) Umukino Wonyine
Kuri Gary Vee, gucuruza kumubiri ni igihe cyakera. Ububiko bwibubiko butangiza ubushyamirane bukabije: amafaranga yo gutoranya, kugabura ibicuruzwa, no gutakaza amakuru yabakiriya. Mugurisha kumurongo utaziguye, akomeza kugenzura neza ibiciro, ibicuruzwa, ninyungu.
Icy'ingenzi cyane, afite umubano. Igurisha ryose nuburyo bwo gukusanya amakuru, kubaka urutonde rwa imeri, no gushiraho umuryango wizerwa. Uyu murongo utaziguye kubakiriya ningirakamaro mugusubiramo ubucuruzi no kunganira ibicuruzwa. Ihindura abaguzi inshuro imwe mubafana ubuzima bwabo bwose.
Kubaka ikirango mu karubanda
Ingoma ya Gary Vee yubatswe kubirimo no kwitabwaho. Ntabwo akeneye amaduka mugihe afite YouTube, TikTok, na Instagram. Ingamba ze zirimo gukora ibintu byinshi bikurura ibicuruzwa mugihe bitanga agaciro.
Gummies ihinduka kwaguka karemano yibiranga wenyine. Abakurikira ntabwo bagura ibicuruzwa gusa; barimo kugura muri filozofiya ya Gary. Ibi birema amarangamutima akomeye nta supermarket endcap ishobora guhura.
Impamvu Abashinze Benshi Batabimenye
Ba rwiyemezamirimo benshi baracyabona kugabura ibicuruzwa nkibyemewe byanyuma. Kwinjira mumurongo munini wumva ari "kubikora." Nyamara, iyi mitekerereze gakondo yirengagiza ibiciro bimugaye no gutakaza ubwigenge. Uburyo bwa Vaynerchuk buhindura iyi nyandiko rwose.
Intsinzi ubu ipimirwa no kugera kama no kwishora mubikorwa byabaturage, ntabwo byerekanwa numurongo wumurongo wikibanza. Abashinze imizi muri paradigima ishaje babuze ibyiza byingenzi byurugero rwa DTC:
Inyungu Yisumbuye: Kugabanya umuhuza bivuze ko amafaranga menshi agumana nikirango. Ibitekerezo-nyabyo: Igurisha ritaziguye ritanga amakuru yihuse kubyo abakiriya bakunda (cyangwa banga). Agile Iteration: Ibicuruzwa no kwamamaza birashobora guhindurwa buri munsi ukurikije imikorere, ntabwo biri kuri gahunda yumuguzi yumwaka. Kugenzura Ibicuruzwa Byamamaza: Ibivugwa ntabwo bivangwa nabandi bantu bacuruzi cyangwa abanywanyi benshi berekana.
Imitego Yemewe Yubwoko bwa virusi Kubaka impuha mu kibuga cya digitale ntabwo ari ingaruka. Nkuko bigaragara mubyerekeranye na poroteyine ya virusi, gukura guturika kurashobora gukurura ibibazo byemewe n'amategeko no kugenzurwa. Kugira ngo urebe neza ibibazo bigoye byo kwamamaza byagiye biba bibi, soma isesengura ryacu: 'Ntamuntu Ufite Regina Georged': Impamvu Akabari ka Protein Virus kagana mu rukiko.
Ejo hazaza ni Directeur na Digital
Gary Vee umushinga wa gummy ni ikimenyetso gisobanutse. Ejo hazaza h'ubucuruzi ni ibirango byubaka mu buryo butaziguye, imibare-yambere. Nicyitegererezo gisobanurwa no gutunga abakwumva, amakuru yawe, hamwe nibisobanuro byawe. Amaduka acururizwamo arashobora guhinduka gusa umwanya wa kabiri, ntabwo ari umuyoboro wambere wo kugurisha.
Ihinduka risaba ubuhanga bushya. Abashinze bagomba kuba abahanga mugushinga ibirimo, kwamamaza hifashishijwe imibare, no gucunga abaturage. Igitabo gikinisha cyo gupima ikirango cyabaguzi cyanditswe rwose mugihe cyimbuga nkoranyambaga.
Isomo ryo Kwifashisha Intsinzi ya Vaynerchuk ishingiye ku bushobozi afite bwo gukoresha urubuga rwe bwite. Kubandi bashinze, ibi bivuze kubaka imbaraga zukuri binyuze mubufatanye, abaremye, nibitekerezo byihariye. Nukwibutsa ko kumasoko yuyu munsi, urusobe rwawe nibisobanuro aribyo mutungo wawe ufite agaciro.
Gusobanukirwa izi ntambara zigezweho ni ngombwa. Imiterere iragenda ihinduka vuba, nkuko bigaragazwa nandi makimbirane atera abaguzi. Shakisha urundi rubanza rwo kwifuza guhura nukuri mu kiganiro cyacu: 'Ntamuntu Ufite Regina Georged': Impamvu Akabari ka Protein Virus kagana mu rukiko.
Umwanzuro: Ongera utekereze inzira yawe ku isoko
Ingamba za Gary Vee ni guhamagarwa. Mbere yo kwirukana abaguzi bacuruza, baza niba ukurikirana ibipimo bibi byo gutsinda. Intego niterambere rirambye ryiterambere, ntabwo ari kuboneka gusa. Kubaka umuyoboro utaziguye birashoboraicyemezo-gihamye-cyemezo ufata.
Witegure kubaka ikirango gihuza neza nabakumva? Seemless ifasha abayishinze gutegura ingamba-zambere zubucuruzi zigabanya urusaku. Tangira kubaka umuryango wawe uyumunsi.
