Chifukwa chiyani Gary Vee's Gummy Brand akudumpha Mashelufu a Masitolo
Mtundu watsopano wa gummy wa Gary Vaynerchuk ukuyenda bwino, koma osati m'malo ogulitsira achikhalidwe. Gary Vee walengeza kuti alibe chidwi chofuna kubweretsa mtundu wake watsopano wa gummy m'masitolo. Kusunthaku molimba mtima ndi kubetcha kwachindunji pa tsogolo lazamalonda komanso phunziro lamphamvu kwa oyambitsa omwe amagwirizanabe ndi mitundu yakale yogulitsa. Njira yake ikuwonetsa kusintha kofunikira momwe ma brand amalumikizirana ndi ogula.
Izi sizongogulitsa maswiti. Ndi masterclass mu nyumba zamakono zamakono. Vaynerchuk akugwiritsa ntchito kumvetsetsa kwake kwakukulu kwa nsanja za digito komanso maubwenzi achindunji kwa ogula. Akulambalala alonda a pakhomo kuti akhale ndi makasitomala onse.
Masewera a DTC (Direct-to-Consumer) Ndiwo Masewera Okhawo
Kwa Gary Vee, kugulitsa zakuthupi ndizovuta zakale. Mashelefu a sitolo amayambitsa kukangana kwakukulu: zolipira zolowera, malire ogawa, ndi kutayika kwa data yamakasitomala. Pogulitsa mwachindunji pa intaneti, amakhala ndi ulamuliro pamitengo, mtundu, ndi malire a phindu.
Chofunika kwambiri, ali ndi ubale. Kugulitsa kulikonse ndi mwayi wosonkhanitsa deta, kupanga mndandanda wa imelo, ndikupanga gulu lokhulupirika. Mzere wachindunji uwu kwa kasitomala ndi wofunika kwambiri pakubwereza bizinesi ndi kulengeza zamtundu. Imasintha ogula nthawi imodzi kukhala mafani amoyo wonse.
Kumanga Brand mu Public Square
Ufumu wa Gary Vee umamangidwa pazomwe zili komanso chidwi. Safuna masitolo akakhala ndi YouTube, TikTok, ndi Instagram. Njira yake imaphatikizapo kupanga zinthu zambiri zokopa zomwe zimagulitsa malonda pomwe zimapereka phindu.
Ma gummies amakhala chiwongolero chachilengedwe cha nkhani yake yamtundu. Otsatira samangogula chinthu; akugula nzeru ndi ulendo wa Gary. Izi zimapanga kulumikizana kwamphamvu komwe sikungafanane ndi supermarket endcap.
Chifukwa Chake Ambiri Oyambitsa Sanazindikire Izi
Amalonda ambiri amawonabe kugawa kwamalonda ngati chitsimikizo chomaliza. Kulowa mu unyolo waukulu kumamveka ngati "kupanga." Komabe, malingaliro achikhalidwe awa amanyalanyaza ndalama zopundula ndi kutaya kwa kudziyimira pawokha. Njira ya Vaynerchuk imatembenuza script iyi kwathunthu.
Kupambana tsopano kumayesedwa ndi kufikira kwa organic ndi kuyanjana ndi anthu, osati ndi mapazi a alumali. Oyambitsa omwe adakakamira paradigm yakale akusowa zabwino zazikulu za mtundu wa DTC:
Phindu Lapamwamba: Kudula wapakati kumatanthauza kuti ndalama zambiri zimakhalabe ndi mtunduwo. Ndemanga Yeniyeni: Kugulitsa mwachindunji kumapereka chidziwitso chaposachedwa pazomwe makasitomala amakonda (kapena amadana nazo). Agile Iteration: Zogulitsa ndi kutsatsa zitha kusinthidwa tsiku lililonse kutengera magwiridwe antchito, osati pa ndandanda ya chaka ndi chaka ya wogula. Kuwongolera Nkhani Yama Brand: Nkhaniyi simachepetsedwa ndi ogulitsa ena kapena zowonetsa zapikisano.
Zovuta Zalamulo za Viral Hype Kupanga hype m'bwalo la digito sikuli koopsa. Monga momwe tikuwonera pankhani ya ma virus protein bar, kukula kophulika kumatha kukopa zovuta zamalamulo ndikuwunika. Kuti muwone mozama zovuta zamalonda zomwe zasokonekera, werengani kusanthula kwathu: 'Palibe Amene Akupeza Regina Georged': Chifukwa Chiyani Viral Protein Bar Ikupita Ku Khothi.
Tsogolo liri lachindunji komanso la digito
Gary Vee's gummy venture ndi chizindikiro chomveka bwino. Tsogolo lazamalonda ndi lamakampani omwe amapanga maubwenzi achindunji, oyambira pa digito. Ndi chitsanzo chomwe chimatanthauzidwa kukhala ndi omvera anu, deta yanu, ndi nkhani zanu. Malo ogulitsira amatha kukhala malo achiwiri, osati njira yoyamba yogulitsira.
Kusintha uku kumafuna luso latsopano. Oyambitsa ayenera kukhala akatswiri pakupanga zinthu, kutsatsa kwa digito, ndi kasamalidwe ka anthu. The playbook kwa makulitsidwe mtundu ogula lalembedwanso kwathunthu kwa chikhalidwe TV m'badwo.
Phunzilo pa Kupindula Kupambana kwa Vaynerchuk kumadalira luso lake logwiritsa ntchito nsanja yake. Kwa oyambitsa ena, izi zikutanthauza kukulitsa mwayi wodalirika kudzera mu mgwirizano, opanga, ndi malingaliro apadera apadera. Ndi chikumbutso kuti pamsika wamakono, maukonde anu ndi nkhani zanu ndizofunikira kwambiri.
Kumvetsetsa nkhondo zamakono zamakono ndizofunikira kwambiri. Maonekedwe amtunduwu akukula mwachangu, monga zikuwonetseredwa ndi mikangano ina yomwe ikupanga mitu ya ogula. Onaninso nkhani ina yokhumbira zokumana nazo m'nkhani yathu: 'Palibe Amene Akupeza Regina Georged': Chifukwa Chiyani Viral Protein Bar Ikupita Ku Khothi.
Kutsiliza: Ganiziraninso Njira Yanu Yopita Kumsika
Njira ya Gary Vee ndiyo kudzutsa. Musanathamangitse ogula ogulitsa, funsani ngati mukuthamangitsa metric yolakwika yakupambana. Cholinga chake ndi kukula kokhazikika kwa mtundu, osati kukhalapo kwa alumali. Kupanga njira yolunjika kungakhalechisankho chamtsogolo kwambiri chomwe mungapange.
Kodi mwakonzeka kupanga mtundu womwe umalumikizana mwachindunji ndi omvera anu? Zosawoneka zimathandiza oyambitsa kupanga njira zamalonda za digito-zoyamba zomwe zimadula phokoso. Yambani kumanga dera lanu lero.
