Nei Gary Vee's Gummy Brand iri Kusvetuka Masherufu eChitoro
Gary Vaynerchuk's new gummy brand iri kugadzira mafungu, asi kwete mune zvechinyakare zvekutengesa nzira. Gary Vee akazivisa zero kufarira kuwana yake nyowani gummy brand muzvitoro. Iyi nhanho yakashinga ibheji yakananga pane ramangwana rekutengeserana uye chidzidzo chine simba kune vanovamba vachiri vakasungirirwa kune ekare ezvitoro modhi. Zano rake rinoratidza shanduko yakakosha mumabatiro anoita mhando nevatengi.
Izvi hazvisi zvekutengesa zvihwitsi chete. Iyo masterclass mune yemazuva ano brand kuvaka. Vaynerchuk ari kusimudzira kunzwisisa kwake kwakadzama kwemapuratifomu edhijitari uye hukama hwakananga-kune-vatengi. Ari kunzvenga vachengeti vemagedhi kuti ave muridzi weruzivo rwese rwevatengi.
Iyo DTC (Yakananga-kune-Mutengi) Mutambo ndiyo Chete Mutambo
Kuna Gary Vee, kutengesa kwepanyama ibhodhoro rekare. Masherufu ezvitoro anounza kupokana kukuru: mubhadharo wekutengesa, miganho yekugovera, uye yakarasika data revatengi. Nekutengesa zvakananga online, anochengetedza kutonga kwakazara pamusoro pemitengo, branding, uye purofiti.
Kunyanya kukosha, ndiye muridzi wehukama. Kutengeswa kwese mukana wekuunganidza data, kuvaka email rondedzero, uye kugadzira nharaunda yakavimbika. Iyi mutsara wakananga kumutengi wakakosha pakudzokorora bhizinesi uye kurudziro yemhando. Inoshandura vatengi venguva imwe kuva mafeni ehupenyu hwose.
Kuvaka Brand muPublic Square
Humambo hwaGary Vee hwakavakirwa pane zvemukati uye kutarisa. Haadi zvitoro kana aine YouTube, TikTok, uye Instagram. Zano rake rinosanganisira kugadzira huwandu hukuru hwezvinhu zvinobatika zvinotengesa chigadzirwa panguva ichipa kukosha.
Iyo gummies inova yekuwedzera yakasikwa yerondedzero yake yemhando. Vateveri havasi kungotenga chigadzirwa; vari kutenga muuzivi hwaGary uye rwendo. Izvi zvinogadzira kubatana kwakasimba kwepfungwa uko hakuna supermarket endcap inogona kuenderana.
Nei Vazhinji Vavaki Vasina Kufungidzira Izvi
Vazhinji mabhizinesi vachiri kuona kugovera kwekutengesa seyekupedzisira kusimbiswa. Kupinda mumaketani makuru kunonzwa se "kuita." Nekudaro, iyi tsika yechinyakare inotarisisa mutengo unoremadza uye kurasikirwa kwekuzvitonga. Maitiro aVaynerchuk anokanganisa script zvachose.
Kubudirira iko zvino kunoyerwa nekusvika kwehupenyu uye kubatanidzwa kwenharaunda, kwete nemutsara tsoka dzepasherufu. Vagadziri vakanamira muparadigm yekare varikushaya zvakakosha zveiyo DTC modhi:
Yakakwira Profit Margins: Kucheka wepakati zvinoreva mari yakawanda inogara nemhando. Real-Time Feedback: Kutengesa kwakananga kunopa data nekukurumidza pane izvo vatengi vanoda (kana kuvenga). Agile Iteration: Zvigadzirwa uye kushambadzira zvinogona kugadziriswa zuva nezuva zvichienderana nekuita, kwete pane mutengi wepagore purogiramu. Brand Nyaya Kudzora: Iyo rondedzero haina kucheneswa nevechitatu-bato vatengesi kana akazara mukwikwidzi kuratidza.
Iwo Zvemutemo Pitfalls dzeViral Hype Kuvaka hype mudhijitari nhandare haina njodzi. Sezvinoonekwa munyaya yehutachiona hweprotein bar, kukura kunoputika kunogona kukwezva matambudziko emutemo uye kuongorora. Kuti utarise zvakadzama kuomarara kwekushambadzira kwaenda musango, verenga ongororo yedu: 'Hapana Ari Kuwana Regina Georged': Nei Iyi Viral Protein Bar Yakananga kuDare.
Ramangwana Rakananga uye Digital
Gary Vee's gummy venture chiratidzo chakajeka. Ramangwana rekutengeserana nderemhando dzinovaka hukama hwakananga, hwedhijitari-yekutanga. Iyo modhi inotsanangurwa nekuva nevateereri vako, data rako, uye rondedzero yako. Zvitoro zvekutengesa zvinogona kungova zvechipiri zvekubata, kwete yekutanga yekutengesa chiteshi.
Kuchinja uku kunoda hunyanzvi hutsva. Vagadziri vanofanirwa kuve nyanzvi mukugadzira zvemukati, kushambadzira kwedhijitari, uye manejimendi enharaunda. Iro bhuku rekutamba rekuyera rudzi rwevatengi rakanyorwa zvachose kuzera resocial media.
Chidzidzo muKuwedzera Kubudirira kwaVaynerchuk kunoenderana nekugona kwake kukwidziridza chikuva chake. Kune vamwe vanovamba, izvi zvinoreva kuvaka hunyanzvi hwechokwadi kuburikidza nekudyidzana, vagadziri, uye yakasarudzika kukosha zvirevo. Chiyeuchidzo chekuti pamusika wanhasi, network yako nerondedzero ndizvo zvinhu zvako zvakakosha.
Kunzwisisa idzi hondo dzemazuva ano dzemhando kwakakosha. Mamiriro ezvinhu ari kushanduka nokukurumidza, sezvinoratidzwa nedzimwe nyaya dzepamusoro-soro dzevatengi. Ongorora imwe nyaya yekuda kusangana kwechokwadi muchinyorwa chedu: 'Hapana Ari Kuwana Regina Georged': Nei Iyi Viral Protein Bar Yakananga kuDare.
Mhedziso: Funga zvakare Nzira Yako yekuenda kumusika
Zano raGary Vee nderokumuka. Usati wadzingirira vatengi vezvitoro, bvunza kana uri kudzingirira metric isiriyo yekubudirira. Chinangwa ndechekusimudzira brand kukura, kwete kungova pasherufu chete. Kuvaka gwara rakananga kungavesarudzo yakanyanya-uchapupu yaunoita.
Wakagadzirira kuvaka mhando inobatanidza zvakananga nevateereri vako? Seseless inobatsira vanovamba kugadzira dhijitari-yekutanga nzira dzekutengesa dzinocheka neruzha. Tanga kuvaka nharaunda yako nhasi.
