Izinto eziphambili zokuThatha
Akukho ndlela yokulinganisa enye inokuphendula yonke imibuzo ejongene neenkokeli zentengiso zanamhlanje. Isitaki esinemaleko esidibanisa izixhobo ezininzi siyimfuneko.
Umceli mngeni wophawu lwentengiso yesakhiwo: inikezela ngetyala kwiindawo zokucofa kodwa ayinakungqina unobangela. Isebenza ngcono ekuphuculeni ngobuchule, hayi izigqibo zobuchule.
Imodeli yokuxutywa kwentengiso ichonga imbuyekezo yomda kunye nokugcwala kwetshaneli, inceda ukukhokela ulwabiwo lohlahlo lwabiwo-mali lwexesha elide.
Uvavanyo lokunyuka yeyona ndlela ithembekileyo yokugqiba ukuba ngaba umsebenzi wokuthengisa udale iziphumo, endaweni yokubamba imfuno esele ikhona.
Ukulungelelanisa amaqela okulinganisa abe ngoovulindlela, abahlali, kunye nabacwangcisi baqinisekisa ukuba uhlobo ngalunye lomsebenzi lufumana imigangatho efanelekileyo kunye nesantya sokwenza izigqibo.
Uninzi lweenkokeli zentengiso ziwazi kakuhle umceli mngeni wentengiso: uneedeshibhodi ezigcwele idatha, kodwa amanani awaphenduli ngokuthembekileyo ukuba loluphi utyalo-mali oluqhuba ukukhula. Ithuku kukukhangela isixhobo esingcono, imodeli ekrelekrele, okanye inkqubo yophawu echanekileyo. Kodwa imibutho efumana umlinganiselo ngokufanelekileyo iye yadlula kwelo thuku.
Bayekile ukukhangela kumthombo omnye wenyaniso. Umceli mngeni wokuchazwa kwentengiso yinxalenye yengxaki ebanzi: iindawo zentengiso zanamhlanje zintsonkothile kakhulu ukuba enye indlela yokugubungela yonke into. Ufunyaniso lwenzeka kumaqonga amaninzi kakhulu, uhambo lwabathengi lwahlulahlulwe kakhulu, kwaye utshintsho lwabucala lutshabalalise umqondiso omkhulu kuso nasiphi na isixhobo esinye ukunika umfanekiso opheleleyo.
Into esebenzayo endaweni yoko yindlela eyakhiweyo. Iindlela ezahlukeneyo zokulinganisa ziphendula imibuzo eyahlukeneyo, kwaye imibutho ekhulayo idibanisa ngamabomu. Iimodeli ezixubeneyo zentengiso zikhokela ulwabiwo lohlahlo lwabiwo-mali olucwangcisekileyo. Uvavanyo lokunyuka luqinisekisa ukuba ingaba umsebenzi othile wenze isiphumo. Idatha yeqonga iphatha ukuphuculwa kwephulo lemihla ngemihla. Ngamnye udlala indima ethile. Akukho namnye kubo osebenza njengesicwangciso esizimeleyo.
Eli liqhekeza lesibini kuluhlu olunamacandelo amathathu kumlinganiselo wangoku wokuthengisa. Inxalenye yokuqala yavavanya ukuba kutheni iimetriki zemveli ezifana netrafikhi, amanqanaba, kunye ne-ROAS zisiya zithembeka kancinci. Esi siqwenga sibandakanya indlela yokwakha inkqubo yokulinganisa exhasa izigqibo zokukhula.
Kutheni kungekho Ndlela enye yoMlinganiso eSebenzayo
Izixhobo zentengiso yedijithali uninzi lwamaqela athembele kuzo zakhiwe kwindawo eyahlukileyo. Basebenze kakuhle xa iihambo zabasebenzisi bezinomgca, iikuki zilandelelwa ngokuthembekileyo kuzo zonke iiseshini, kwaye uninzi lwazo lwenzeka ngemijelo ekulula ukungena kuyo. Loo meko iphelile.
Namhlanje, umthengi unokudibana nophawu ngempendulo eyenziwe yi-AI, ayiphande kuYouTube, ayixoxe kumsonto womyalezo wabucala, kwaye aguqule ngophendlo oluphawulweyo kwiiveki ezintathu kamva. Isixokelelwano sophawu lunika ikhredithi yenqaku lokugqibela. Amajelo abumba isigqibo afumana okuncinci okanye akukho nto.
Le yingxaki engundoqo yesakhiwo. Iimodeli zophawu lwentengiso ziyilelwe ukunika ityala, hayi ukuseka isizathu. Kwaneendlela ezintsonkothileyo zentengiso ye-multi-touch attribution zisasebenza ngaphakathi kwesithintelo esisisiseko esifanayo: banokubonisa ukuba zeziphi iindawo zokuthintela ezandulela uguqulo, kodwa abanakungqina ukuba ukususa nayiphi na kuzo bekuya kusitshintsha isiphumo.
Yiyiphi imibutho ephakamileyo eye yaqaphela ukuba izixhobo ezahlukeneyo zokulinganisa ziphendula imibuzo eyahlukeneyo. Unikezelo lweempendulo zemodeli: zeziphi iindawo zokuchukumisa ezazikho phambi kokuguqulwa? Iimpendulo zemifuziselo yomxube wentengiso: ziphi iimbuyekezo ezisemdinini ezinamandla kuzo zonke iitshaneli ngokuhamba kwexesha? Iimpendulo zovavanyo lokunyuka: ingaba lo msebenzi uthile uzitshintshile iziphumo?
Umbuzo ngamnye ubalulekile. Nganye ifuna indlela eyahlukileyo. Ngokutsho kwe-NP ye-Digital yophando, i-90 ipesenti yabathengisi abaphezulu babeka phambili ukuvavanywa kokunyuka, iipesenti ze-61 zisebenzisa i-attribution modeling, kunye neepesenti ze-42 zisebenzisa imodeli yokuxuba ukuthengisa. Awona maqela asebenzayo asebenzisa omathathu, alinganiswe sisigqibo esikhoyo.
IMifanekiso yoMxube weNtengiso njengeSikhokelo soBuchule
Imodeli yokuxutywa kwentengiso, okanye i-MMM, ithatha indlela eyahlukileyo yokulinganisa kunokubekwa. Kunokulandelela uhambo lomsebenzisi ngamnye, isebenzisa idatha yembali edityanisiweyo ukulinganisa ubudlelwane phakathi kwenkcitho yokuthengisa kunye neziphumo zoshishino kuwo wonke amajelo ngokuhamba kwexesha. Isiphumo yimbono yeembuyekezo eziseludinini ezingakwaziyo ukubonelelwa ngeenkqubo zonikezelo.
I-MMM iluncedo kakhulu ekuchongeni apho idola nganye eyongezelelweyo yenkcitho kwiumjelo uvelisa imbuyekezo ehlayo. Ijelo elisebenza kwi-ROAS edityanisiweyo eyomeleleyo inokubonakala isebenza kakuhle kwideshibhodi ngelixa ipesenti ezingama-30 zokugqibela zohlahlo lwabiwo-mali lwayo ivelisa ingeniso eyongezelekayo engenamsebenzi. I-MMM ijongana nokungasebenzi kakuhle. Ikwanceda ukuchonga iziphumo ezinqamlezileyo zesitishi, ezifana nokuba ividiyo okanye utyalo-mali lophawu olunyukayo luchaphazela amaxabiso oguqulo kukhangelo oluhlawulweyo ezantsi.
Kulwabiwo lohlahlo lwabiwo-mali olucwangcisiweyo, oku kwenza i-MMM ibe sesona sixhobo sithembekileyo sikhoyo. Ayifuni ukulandelwa kwenqanaba lomsebenzisi, okuthetha ukuba utshintsho lwabucala kunye nokuhoxiswa kweekuki akuphazamisi ukuchaneka kwayo ngendlela abakwenza ngayo ukuchazwa. Ukuqhuba kwekota ngekota kwe-MMM kunokuphucula ngokuthe gqolo izigqibo zohlahlo lwabiwo-mali lwexesha elide naxa iimpawu zemihla ngemihla zibalelwayo zingxola.
U-MMM unemida yokwenyani. Kuyasokola ukulinganisa ubungakanani besakhiwo sohlobo lwefanitshala ephezulu ngokuchanekileyo, ngenxa yokuba i-lag phakathi kophawu lophawu kunye noguqulelo olusezantsi lude kakhulu kwaye aluthanga ngqo ukuba ulungelelwaniso lwembali lubanjwe ngokucocekileyo. Imibutho esebenzisa i-MMM kwisikhokelo esicwangcisiweyo ngelixa isongezelela ngophawulo lwebrendi kunye nezifundo zokuqonda ifumana owona mfanekiso upheleleyo.
UVavanyo lokuNyuma njengeNjini eyiNcasa
Ukuba u-MMM ubonelela ngomkhomba-ndlela wobuchule, uvavanyo lokunyuswa lubonelela ngobungqina besizathu. Umbuzo owuphendulayo ucacile: ngaba esi siphumo senzeke ukuba lo msebenzi wokuthengisa awuzange wenzeke? Lo ngumbuzo owahluke kakhulu koko kubuzwa ziimodeli zophawu, kwaye impendulo iluncedo kakhulu ekuthatheni isigqibo malunga nendawo oza kutyala kuyo.
Ezona ndlela zixhaphakileyo zokwandiswa zibandakanya imifuniselo ye-geo, iimvavanyo zokubamba, kunye nokunqumamisa kwephulo. Kuvavanyo lwe-geo, iimarike zejografi ezihambelanayo ichongiwe kwaye inkcitho ibanjwa kwiqela elinye ngelixa igcinwa kwelinye. Umahluko kwiziphumo phakathi kwamaqela amabini uhlukanisa ukuphakanyiswa kwe-causal ukusuka kumsebenzi wokuthengisa. Iimvavanyo ze-holdout zisebenzisa ingqiqo efanayo kwinqanaba labaphulaphuli. Unqumamo lwephulo, ngelixa i-cruder, inokutyhila nokuba iziphumo ziyehla xa inkcitho iye yayeka.
Kumaqela aqhuba i-Amazon attribution okanye enye imilinganiselo esekwe kwimarike, uvavanyo lokunyuka luxabiseke kakhulu kuba uguqulo oluxelwe kwiqonga luhlala lubonisa imfuno esele ikhona kunokuba ifune iphulo elenziwe.
Uphando lwe-NP lweDijithali lokulandela umkhondo okonyukayo xa kuthelekiswa noguquko olubaluliweyo kuwo onke amajelo afumene izikhewu ezinentsingiselo phantse kuzo zonke iimeko. Intlalontle ibonise i-13 yepesenti yokunyuswa okonyukayo xa kuthelekiswa ne-3 yeepesenti eziya kuphakanyiswa. Intlalontle ehlawulweyo ibonise i-17 yepesenti yokunyuswa okonyukayo ngokuchasene ne-24 yepesenti, iphakamisa ukuba ukubekwa kwamatyala kukutyala kakhulu elo jelo. Ezi zikhewu zichaphazela ngqo apho uhlahlo lwabiwo-mali kufuneka luhambe khona, kwaye azibonakali ngaphandle kovavanyo lokunyuka.
Uvavanyo lokunyuka lufuna ukucwangcisa kunye nedatha ecocekileyo, kodwa ayifuni hlahlo lwabiwo-mali enkulu. Nokuba i-geoholdout eyilwe kakuhle kwisitishi esikhulu ibonelela ngokuqonda okuthembekileyo kwimpembelelo yecausal kuneenyanga zokunika ingxelo.
Idatha yeQonga iseMiba, Kodwa kuPhuculo kuphela
Iideshibhodi zeqonga ezivela kuGoogle, iMeta, kunye namanye amaqonga eentengiso ahlala eluncedo, kodwa indima yabo imxinwa kunokuba uninzi lwamaqela aluphatha. Ubalulo lweendawo ezingaboniyo ezakhelwe kwingxelo yeqonga zibume, azizenzekelanga. Iiplatform ziyilelwe ukwandisa ukusebenza kwephulo ngaphakathi kwenkqubo yazo yendalo. Azenzelwanga ukukuxelela ukuba loo msebenzi ulitshintshile ishishini lakho.
Ngezigqibo zemihla ngemihla, idatha yesikhulumi sisixhobo esifanelekileyo. Ukuhamba ngesantya esichithwayo ngokuchasene nohlahlo lwabiwo-mali, ukulungelelanisa iibhidi ezisekelwe kwimiqondiso yokusebenza, ukuchonga ukudinwa kobuchule, kunye nokuxilonga imiba yonikezelo konke kuxhomekeke kwimethrikhi zeqonga. Ezi zizigqibo zokusebenza, kunye nedatha yeqonga iziphatha kakuhle.
Apho i-platform yedatha ingathembeki kwizigqibo zobuchule. Ii-algorithms zilungiselela abasebenzisi abona banokuguquka, nto leyo ethetha ukuba bathanda ngokucwangcisiweyo imfuno yokubamba ngaphezulu kokudalwa kwemfuno. Inani eliphezulu le-ROAS kwideshibhodi yeqonga lingabonisa i-algorithm esebenzayo, engasebenziyo ukuthengisa.
Ngokutsho kwe-NP Digital yophando, ukunikezelwa kwexabiso elibi kubiza amashishini amancinci umyinge we-19.4 yeepesenti yenkcitho yentengiso, iinkampani eziphakathi kwemarike i-11.5 ipesenti, kunye ne-brand brands 7.7 ekhulwini. Loo nkcitho isetyenzisiweyo ayibonakali kakhulu kwingxelo yeqonga kuba amaqonga akanalo inkuthazo yokuyiveza.
Isikhokelo esisebenzayo kukusebenzisa iimetriki zeqonga kwinto eziyiyo: ukuqondisa ngobuchule, hayi ubunyani beqhinga.
IPioneer–Settler–Planner MeasurementUmzekelo
Ukwakha inkqubo yokulinganisa imigangatho ayingomngeni wezobugcisa kuphela. Yeyombutho. Kukho iindima ezintathu ezahlukeneyo ezidingwa ngumbutho ngamnye womlinganiselo osebenzayo: oovulindlela, abafiki, nabacwangcisi.
Oovulindlela basebenza kwincam yento enokulinganiswa ngoku. Baqhuba imifuniselo yokonyuka, bakha iimodeli zokuqala zokuxuba ukuthengisa, uvavanyo lwe-geo holdouts, kunye neengqikelelo zovavanyo loxinzelelo ezinokungasayi kubamba. Umsebenzi wabo awuqinisekanga ngoyilo. Oovulindlela abanikezeli ngqiniseko; bahambisa ulwalathiso. Ukubamba kwimigangatho efanayo yokuzithemba kwamanani njengengxelo yokusebenza kuya kuwumisa lo msebenzi ngaphambi kokuba uvelise ixabiso.
Abahlali bathatha oko kuvela kuvavanyo kwaye bayiguqule ibe ziinkqubo eziphindaphindwayo. Bacoca iimodeli, baqinise iingqikelelo, kwaye baqhagamshele ukuqonda kwizigqibo zokucwangcisa. Apha kulapho u-MMM kwangethuba eqala ukuba ziincwadi zokudlala, nalapho iziphumo zovavanyo lokunyuswa kwazo zibe zisikhokelo amaqela anokufaka isicelo rhoqo. Abahlali bakha ukuthembana ngokuguqulela ukuqonda okukhokelela kwiinkqubo ezinokuqhutywa ngokwenene.
Abacwangcisi bagcina imisebenzi yemihla ngemihla isebenza. Baxhomekeke kwidatha yeqonga, imiqondiso yeempawu, kunye nokuguqulwa komatshini ukulawula ukuchitha ngexesha langempela. Lo maleko uyimfuneko; ngaphandle kwayo, ukubulawa kuyawa. Kodwa abacwangcisi akufanele bacelwe ukuba bachaze ukukhula kwexesha elide okanye ukuxilonga utshintsho lwesakhiwo ekusebenzeni. Ugxininiso lwabo kukwandisa ukusebenza kakuhle phakathi kwemithintelo yamajelo.
Imowudi yokusilela imibutho emininzi ewela kuyo kukusebenzisa imigangatho yesicwangciso sokuqinisekisa kumsebenzi wobuvulindlela. Ifuna i-95 yepesenti yentembeko yamanani ukusuka kwimifuniselo efuna ixesha lokuphuhlisa iziqinisekiso zokuba akukho nto intsha yakhayo. Imodeli ene-60 yepesenti yokuzithemba kolwalathiso, idityaniswe ngokuphindaphinda ngokukhawuleza, ngokuqhubekayo idlula impendulo egqibeleleyo efika kwikota emva kwexesha.
Indlela iiNkampani eziKhula ngokuPhezulu eziSaba ngayo iZibonelelo zoMlinganiselo
I-NP ye-Digital ye-Digital yokulandelela imilinganiselo yokulinganisa i-brand kuzo zonke ii-brand zaseCanada ifumene ulwahlulo olucacileyo phakathi kwemibutho ephakathi kunye neyokukhula okuphezulu. Amaqela omndilili abela malunga neepesenti ezingama-65 zempembelelo yawo yokulinganisa kwiideshibhodi zeqonga kunye neepesenti ezingama-25 kwizixhobo zokubala, okushiya indawo encinci yeendlela ezicwangcisiweyo.
Iimveliso ezikhula kakhulu ezingaphezulu kwe-750,000 yeedola kutyalo-mali lweendaba zonyaka zikhangeleka ngokwahlukileyo. Ukuthembela kwideshibhodi yeqonga kuyehla ukuya malunga neepesenti ezingama-45. Ukusetyenziswa kwesixhobo se-Attribution kuncipha ukuya kwi-15 ekhulwini. I-MMM ikhula ukusuka kwi-5 yeepesenti ukuya kuma-20 epesenti. Uvavanyo lokunyuka lufikelela kwipesenti ezili-10, kwaye umsebenzi wokuphucula ukukhangela kwangethuba kubalelwa enye ipesenti ezili-10.
Le mibutho ayilahli i-attribution okanye idatha yeqonga. Bazilinganisela kwakhona. Ingqiqo ithe ngqo: kwiimarike ezihlala zitshintsha, wakha amandla okulinganisa apho kwenzeka utshintsho, kungekhona apho ukuqhelana ziva kukhuselekile. Injongo kuzo zonke ezi ndlela kukuzithemba kolwalathiso, oku kuthetha ukuba uphawu olwaneleyo lokwenza izigqibo ezingcono zohlahlo lwabiwo-mali ngokukhawuleza, kungekhona ukuqiniseka okugqibeleleyo okufika emva kokuba ithuba livaliwe.
Amanyathelo asixhenxe okuPhucula iNkqubo yakho yoMlinganiselo
Ukuphinda kwakhiwe isixokelelwano somlinganiselo akufuni kutshintshwa yonke into ngexesha elinye. Imibutho eyenza oku kakuhle ikhula ngokuthe ngcembe, yongeza isakhono ngolungelelwaniso olululo endaweni yokuzama uhlengahlengiso olupheleleyo.
Imephu yengeniso yakho yangoku yomlinganiselo. Dwelisa zonke izixhobo kunye nomthombo wedatha osetyenziswa liqela lakho kwaye uchonge apho ngalinye lihleli khona: idatha yeqonga elisebenzayo, umfuziselo wophawu, iMMM, okanye ukongezwa. Amaqela amaninzi afumanisa ukuba agxile kakhulu kwisibini sokuqala.
Chonga izikhewu izigqibo. Cacisa malunga nokuba yeyiphi imibuzo enobuchule ongenakukwazi ukuyiphendula. Umceli mngeni wentengiso yentengiso ubonakala kakhulu apha: uzenza phi izigqibo zohlahlo lwabiwo-mali olusekwe kwi-ROAS edityanisiweyo ngaphandle kokubonakala kwiimbuyekezo ezisemda? Uphi na amajelo anokuthi afumane imfuno esele ikho?
Yazisa imodeli esisiseko. Nokuqhuba nje ngekota kwe-MMM kunika umkhomba-ndlela ochubekileyo ngaphezu kokuchazwa kuphela. Qala ngamajelo akho enkcitho ephezulu kunye neziphumo zeshishini ezibotshelelwe ngokuthe ngqo kwingeniso.
Yenza uvavanyo lwakho lokuqala lokunyuka. Khetha isitishi esinye esikhulu kwaye uyile i-geo holdout okanye uvavanyo lwabaphulaphuli. Usukelo asikokufezeka; yakha amandla ombutho kunye nentuthuzelo ngolu hlobo lomlinganiselo.
Lungisa okulindelweyo kulawulo. Iingxelo ze-Attribution aziyi kunyamalala kuphononongo lobunkokeli ngobusuku. Ukubaleka aumkhondo ohambelanayo obonisa ukonyuka kunye neziphumo zeMMM ecaleni konikezelo lwedatha yakha ukuzithemba kwindlela entsha ngaphandle kokufuna inguqu epheleleyo.
Yakha iinkqubo ngokuthe ngcembe. Abahlali bajika imifuniselo yobuvulindlela ibe yinkqubo ephindaphindwayo yokusebenza. Uvavanyo ngalunye lokunyuswa kufuneka luvelise indlela ebhaliweyo eyenza olulandelayo lukhawuleze kwaye lungabizi kakhulu.
Yandisa i-cadence yesigqibo. Enye yeenzuzo zokuzithemba okukhokelela ekuqinisekeni okugqibeleleyo kukukhawuleza. Uhlenga-hlengiso lohlahlo lwabiwo-mali lweveki olusekwe kwimiqondiso yokunyuswa kunye neziphumo ze-MMM zigqwesa ulwabiwo ngokutsha lwekota olusekwe kwiingxelo zophawu.
Ii-FAQs
Yintoni iMarketing Attribution?
Ubalulo lwentengiso yinkqubo yokunikezela ngetyala kwiindawo zokuthengisa ezithe zanegalelo kuguqulo. Iimodeli zentengiso eziqhelekileyo zibandakanya ukucofa okokugqibela, ukucofa okokuqala, umgca, kunye nedatha eqhutywa yidatha. Ngamnye unikezela ngetyala ngokwahlukileyo kulo lonke uhambo lwabathengi. Unikezelo luluncedo kakhulu ekwandiseni ukusebenza kwephulo ngaphakathi kwamajelo, kodwa alukwazi ukufumanisa ukuba ukuthengisa kubangele isiphumo seshishini.
Ulilinganisela njani iNtengiso yeNtengiso?
I-Attribution ilinganiswa ngokudibanisa idatha yokuguqulwa kwi-touchpoints eyandulelayo, usebenzisa i-pixels yokulandelela, i-UTM parameters, kunye nedatha ye-CRM ukwenza imephu yendlela. Iiplatifti zesoftware yophawu lwentengiso zizenza ngokuzenzekelayo le nkqubo kwaye zibonelele ngeemodeli ezahlukeneyo zokubala ukukhetha kuzo. Umda ongundoqo wokuqondwa kukuba zonke iindlela zokuchazwa zinika ikhredithi ngokusekwe kunxibelelwano, hayi unobangela.
Yeyiphi eyona Software ilungileyo yokuThenga iNtengiso yeNtengiso?
Eyona software yentengiso yentengiso ixhomekeke kwimodeli yeshishini lakho kunye neenjongo zokulinganisa. I-Google Analytics 4 kunye neplatform-native dashboards ziphethe i-attribution esisiseko kakuhle. Izixhobo ezifana neNorthbeam, i-Triple Whale, kunye ne-Rockerbox yakhelwe ukuphendula ngokuthe ngqo kunye neemeko ze-e-commerce. Kwizigqibo ezicwangcisiweyo, isoftware yobalulo isebenza ngcono xa idityaniswe noMMM kunye novavanyo lokunyuka kunokuba isetyenziswe yodwa.
{ "@context": "https://schema.org", "@type": "FAQPage", "iNkampani": [ { "@type": "Umbuzo", "igama": "Yintoni iNtengiso yeNtengiso?", "yamkelweMpendulo": { "@type": "Mpendulo", "text": "Uphawu lwentengiso yinkqubo yokunikezela ngetyala kwii-touchpoints zentengiso ezibe negalelo kuguqulo. Imifuziselo yophawu lwentengiso eqhelekileyo ibandakanya ukucofa okokugqibela, ukucofa okokuqala, umgca, kunye nonikezelo oluqhutywa yidatha. Nganye inikezela ngetyala ngokwahlukileyo kulo lonke uhambo lwabathengi. Unikezelo luluncedo kakhulu ekwandiseni ukusebenza kwephulo kwishishini ngaphakathi kwemijelo, kodwa ayinakuseka isiphumo seshishini." } } , { "@type": "Umbuzo", "igama": "Ulilinganisa njani iNtengiso yeNtengiso?", "yamkelweMpendulo": { "@type": "Mpendulo", "umbhalo": "Uphawu lulinganiswa ngokudibanisa idatha yenguquko kwiindawo zokuchukumisa eziyandulelayo, kusetyenziswa ipixels yokulandela umkhondo, iiparamitha ze-UTM, kunye nedatha yeCRM ukwenza imaphu yendlela. Iplatform yentengiso yophawu lwesoftware iyenza ngokuzenzekelayo le nkqubo kwaye inikezela ngemifuziselo yophawu olwahlukileyo onokuthi ukhethe kuyo. Umda ongundoqo wokuqonda kukuba zonke iindlela zophawulo zinika ikhredithi ngokusekelwe kukulungelelaniswa, hayi ukulungelelana." } } , { "@type": "Umbuzo", "name": "Yeyiphi eyona Software ilungileyo yokuKhangela ngokuFanelwa kweNtengiso?", "yamkelweMpendulo": { "@type": "Mpendulo", "umbhalo": "I-software ye-marketing attribution software ixhomekeke kwimodeli yeshishini lakho kunye neenjongo zokulinganisa. I-Google Analytics 4 kunye ne-platform-native dashboards zibamba i-attribution esisiseko kakuhle. Izixhobo ezifana ne-Northbeam, i-Triple Whale, kunye ne-Rockerbox yakhelwe ukuphendulwa ngokuthe ngqo kunye neemeko ze-e-commerce. Kwizigqibo zeqhinga, i-software ye-attribution isebenza kakuhle kunokuba isetyenziswe kwi-MMM yokuvavanya i-isosomemental. " } } ] }
Ukuqukumbela
Umceli mngeni wokuchazwa kwentengiso ayiyongxaki esonjululwa yisoftware yodwa. Kusikelwe umda kwisakhiwo sento enokwenziwa yi-atribution. Ukwabelwa kwetyala kunye nobungqina obubambekayo zizinto ezahlukeneyo, kwaye ukuzidibanisa kukhokelela kwizigqibo zohlahlo lwabiwo-mali ezivumela ukubanjwa kwemfuno ngaphezu kokudalwa kwemfuno.
Imibutho yokukhula okuphezulu iye yajongana nale nto ngokwakha iinkqubo zomlinganiselo apho isixhobo ngasinye sidlala indima echaziweyo: idatha yeqonga yokulawula ukusebenza, unikezelo lobuchule.iimpawu, i-MMM yolwabiwo olucwangcisiweyo, kunye novavanyo lokunyuka kokuqinisekiswa kwe-causal. Isiqwenga esilandelayo kolu chungechunge sivavanya indlela iinkokeli zentengiso zisebenzisa le miqondiso kunye ukuze zigqibe ukuba idola elandelayo yotyalo-mali kufuneka ihambe njani.
Ukuba ufuna ukuya nzulu apho unikezelo lwaphuka khona ngaphambi kokuba ufudukele kweso siqwenga, oku kuqhekeka kweendawo ezingaboniyo zentengiso kugubungela iindlela ezithile zokusilela ngokweenkcukacha. Ngombono obanzi wendlela yokudibanisa umlinganiso kwizigqibo zengeniso, esi sikhokelo kwi-digital marketing attribution yireferensi eluncedo.
