Gary Vaynerchuk Akunena Kuti Sitikukhalanso ndi Ma social Media—'Timasangalala Kwambiri ndi Ma TV Tsopano' Katswiri wa zamalonda Gary Vaynerchuk walengeza zakusintha kofunikira kwa opanga digito ndi mtundu. Akunena kuti sitikukhalanso m'nthawi ya social media. M'malo mwake, tili mokwanira chidwi TV tsopano. Lingaliro ili limasintha momwe timayendera zomwe zili pa intaneti komanso kutsatsa. Imasuntha kuyang'ana kuchokera pamapulatifomu ambiri kupita ku zokonda za omvera. Kumvetsetsa zokopa chidwi ndizofunikira kwambiri pakutsatsa kwamakono. Positi iyi ikuwonetsa zomwe kusinthaku kumatanthauza kwa inu. Tidzaphwanya malingaliro a Vaynerchuk ndi momwe angagwiritsire ntchito.
Kodi Interest Media Ndi Chiyani Kwenikweni? Mawu a Gary Vaynerchuk oti "interest media" amafotokoza za chilengedwe chomwe chimayang'ana kwambiri. Ikugogomezera kupereka phindu potengera zomwe amakonda, osati kungolumikizana ndi anthu. Cholinga cha algorithm ndikupereka zomwe mumazikonda mozama. Mapulatifomu ngati TikTok ndi YouTube Shorts ndi zitsanzo zabwino kwambiri. Amayika patsogolo kufunikira kwa zomwe zili pagulu la anthu. Kudyetsa kwanu kumakhala mndandanda wamitu yomwe mumachita nawo mwachangu. Izi zikuyimira kusintha kwakukulu kuchokera ku chikhalidwe cha chikhalidwe cha chikhalidwe. Kuyikirako kumachoka kuchokera kwa omwe mumawadziwa kupita ku zomwe mumakonda.
Kusiyana Kwakukulu Pakati pa Social Media ndi Interest Media Chitsanzo chakale cha chikhalidwe cha anthu chinadalira kwambiri pa intaneti yanu. Mudawona zolemba za anzanu, abale, ndi masamba omwe mumatsatira. Kupeza nthawi zambiri kumangokhala pagulu lanu. Makanema okonda chidwi amasinthiratu izi. Ma algorithms amasanthula machitidwe anu kuti awonekere kuchokera kwa aliyense, kulikonse. Chiyembekezo choyambirira cha kupambana ndikukambirana ndi mutuwo. Izi zili ndi zofunikira zingapo:
Ubwino Wazinthu Pakutchuka: Cholemba chimatha kuchulukirachulukira kutengera mtengo wake, osati kuchuluka kwa otsatira omwe adapanga. Omvera a Niche Amakhala Bwino: Opanga omwe amayang'ana kwambiri zokonda zawo amatha kumanga madera okhulupirika mosavuta. Kupeza kwa Algorithmic: Mapulatifomu amakhala injini zamphamvu zotulukira kwa opanga ndi malingaliro atsopano.
Kusinthaku ndi gawo lazomwe zikuchitika paukadaulo, zofanana ndi momwe OpenAI ikuphatikizira Sora kanema AI mu ChatGPT kuti ikweze zida zopangira zinthu.
Momwe Mungapambanitsire Chidwi pa Media Landscape Kutengera chidwi ndi media kumafuna njira yatsopano. Kupambana kumadalira kumvetsetsa ndikukulitsa zokonda za omvera.
1. Dziwani ndi Kuwirikiza Pansi pa Niche Yanu Gawo loyamba ndikutanthauzira malo omwe mumakonda kwambiri. Pewani kukhala otakata kwambiri; kukhazikika kumakopa omvera odzipereka. Khalani gwero la mutu womwewo. Pangani zomwe zimapereka phindu lenileni ndikuyankha mafunso a omvera anu. Kusasinthika mu niche yanu kumapanga chidaliro ndi ulamuliro pakapita nthawi.
2. Yang'anani Kwambiri Kupanga Zinthu Zoyendetsedwa Ndi Phindu Muzokonda media, mtengo ndi ndalama. Nkhani iliyonse iyenera kuphunzitsa, kusangalatsa, kapena kulimbikitsa omvera anu. Limbikitsani kuthetsa mavuto kapena kukulitsa chidziwitso chawo. Zapamwamba, zamtengo wapatali zimatha kugawidwa ndikulimbikitsidwa ndi ma algorithms. Kufikira kwachilengedweku ndiye injini yakukula munyengo yatsopanoyi. Mfundoyi imagwira ntchito pamitundu yonse ya media, monga momwe Google kuphatikiza kwa Gemini ku Chrome ku India kumafuna kupereka phindu lochulukirapo kwa ogwiritsa ntchito mwachindunji pa msakatuli wawo.
3. Phunzirani Ma Algorithms a Mapulatifomu Otengera Chidwi Pulatifomu iliyonse ili ndi algorithm yopangidwa kuti ipititse patsogolo chidwi cha ogwiritsa ntchito ndi zomwe amakonda. Phunzirani momwe nsanja ngati TikTok, YouTube, ndi Instagram Reeds zimagwirira ntchito. Zinthu zazikuluzikulu nthawi zambiri zimakhala:
Nthawi Yowonera / Mitengo Yomaliza: Kodi ogwiritsa ntchito amacheza nthawi yayitali bwanji ndi zomwe mumalemba. Kugawana ndi Kusunga: Zizindikiro zosonyeza kuti zomwe zili mkati ndizofunika kwambiri. Ubwino wa Ndemanga: Kukambitsirana kopindulitsa kumawonetsa chidwi chachikulu.
Kukonzekeletsa ma siginowa kumathandiza kuti zinthu zanu zifikire omvera ambiri, oyenera. Ndi luso losiyana ndi kuyang'anira tsamba lachikhalidwe lazachikhalidwe.
Mphamvu Yokulirapo pa Tekinoloje ndi Kutsatsa Kusintha uku kwa media zokopa kukuwonetsa kusintha kwakukulu muukadaulo wamawebusayiti. Mapulatifomu akupanga machitidwe apamwamba kwambiri kuti amvetsetse zolinga za ogwiritsa ntchito. Ikuwonetsa kufunikira kwakusintha kwamunthu payekhapayekha. Izi zitha kuwonekanso pakusintha kwaukadaulo wapaintaneti, monga tafotokozera m'nkhani yathu yaukadaulo wakale pakusakatula. Kwa otsatsa, zikutanthawuza kusuntha bajeti kuchoka pazambiri za anthu kupita ku cholinga chotsata chidwi. Kutsatsa kumakhala kothandiza komanso kosavutikira kwambiri ngati kumagwirizana ndi zomwe amakonda.
Kutsiliza: Landirani Chidwi cha Media Shift Kuzindikira kwa Gary Vaynerchuk ndikuyitanitsa kuchitapo kanthu kwa aliyensekupanga zinthu pa intaneti. Nthawi yachisangalalo yafika pano, ndipo imabweretsa phindu, kutsimikizika, komanso kumvetsetsa kwakuya kwa omvera. Mwa kuyang'ana kwambiri zokonda za niche ndikupanga zinthu zapadera, mutha kuchita bwino. Ma algorithms adapangidwa kuti athandize omwe amapereka phindu lenileni kwa omvera awo. Mwakonzeka kugwiritsa ntchito mfundo izi panjira yanu? Onani momwe Seemless angakuthandizireni kuzindikira zomwe omvera anu amakonda ndikupanga zomwe zimakonda kwambiri. Tiyeni kumanga kukhalapo kwanu mu chidwi TV malo pamodzi.
