Gary Vaynerchuk Anoti Hatisisiri Kugara muSocial Media — 'Tava Kunyatsofarira Vezvenhau Iye Zvino' Nyanzvi yekushambadzira Gary Vaynerchuk akazivisa shanduko yakakosha kune vagadziri vedhijitari uye mhando. Anoti isu hatisisiri kurarama munguva yesocial media. Pane kudaro, isu tiri zvizere mukufarira media ikozvino. Iyi pfungwa inoshandura maitiro atinoita zvepamhepo zvemukati uye kushambadza. Inofambisa tarisiro kubva kumapuratifomu akafara kusvika kune chaiyo yevateereri zvido. Kunzwisisa kufarira media kwakakosha pakubudirira kwekushambadzira kwemazuva ano. Iyi positi inoongorora zvinoreva shanduko iyi kwauri. Isu tichaputsa manzwisisiro aVaynerchuk uye mashandisiro avo anoshanda.
Chii Chaizvo Chinonzi Interest Media? Gary Vaynerchuk's izwi rekuti "interest media" rinotsanangura zvakanyanya kunangwa zvemukati ecosystem. Inosimbisa kuendesa kukosha kunoenderana nezvido zvevashandisi, kwete kungoshamwaridzana. Chinangwa chealgorithm ndechekupa zvemukati zvaunofarira zvakanyanya. Mapuratifomu akaita seTikTok uye YouTube Shorts mienzaniso mikuru. Ivo vanoisa pamberi kukosha kwemukati pamusoro pesocial graph. Chikafu chako chinova nhevedzano yemisoro yaunoshingairira kuita nayo. Izvi zvinomiririra shanduko huru kubva kune yechinyakare social media. Tarisiro inochinja kubva kune waunoziva kuenda kune yaunoda.
Iwo Musiyano Wakakosha Pakati PeSocial Media uye Inofarira Media Iyo yekare modhi yesocial media yaivimba zvakanyanya netiweki yako. Iwe wakaona zvakatumirwa kubva kushamwari, mhuri, uye mapeji iwe wakatevera. Discovery yaiwanzo ganhurwa kune yako yepedyo denderedzwa. Kufarira midhiya inoshandura iyi dynamic zvachose. Algorithms ongorora maitiro ako kune zvirimo kubva kune chero munhu, chero kupi. Iyo yekutanga metric yekubudirira ndeyekuita nemusoro wenyaya. Izvi zvine zvakawanda zvakakosha zvinokonzeresa:
Hunhu Hwemukati Pamusoro Kukurumbira: Chinyorwa chinogona kuenda kuhutachiona zvichienderana nekukosha kwayo, kwete kuverenga kwevateveri vemusiki. Niche Vateereri Vanobudirira: Vagadziri vanotarisa pane zvavanofarira vanogona kuvaka nharaunda dzakavimbika zviri nyore. Algorithmic Discovery: Mapuratifomu anova injini dzekuwana dzine simba dzevagadziri vatsva uye mazano.
Shanduko iyi chikamu chechimiro chakafara mu tech, yakafanana neiyo OpenAI iri kubatanidza Sora vhidhiyo AI muChatGPT kusimudzira maturusi ekugadzira zvemukati.
Maitiro ekubudirira muKufarira Media Landscape Kuchinjira kune zvinofarirwa vezvenhau zvinoda nzira itsva yekuronga. Kubudirira kunotsamira pakunzwisisa uye nekusimudzira zvido zvevateereri.
1. Ziva uye Kaviri Pazasi paNiche Yako Danho rekutanga nderekutsanangura nzvimbo yako yekufarira nemazvo. Dzivisa kunyanyofara; kunyatsojeka kunokwezva vateereri vakazvipira. Iva nzvimbo yekuenda kune iyo chaiyo musoro wenyaya. Gadzira zvirimo zvinopa kukosha kwechokwadi uye unopindura mibvunzo yevateereri vako. Kuenderana mune yako niche inovaka kuvimba uye chiremera nekufamba kwenguva.
2. Rongedza Kukosha-Kunofambiswa Zvemukati Kusikwa Mukufarira media, kukosha ndiyo mari. Chese chidimbu chemukati chinofanira kudzidzisa, kufadza, kana kukurudzira vateereri vako. Tarisa pakugadzirisa matambudziko kana kuwedzera ruzivo rwavo. Yepamusoro-soro, yakakosha zvemukati zvinonyanya kugovaniswa uye kusimudzirwa nealgorithms. Iyi organic inosvika ndiyo injini yekukura munguva ino nyowani. Iyi nheyo inoshanda kune ese marudzi enhau, sekubatanidzwa kweGoogle kweGemini muChrome muIndia kunovavarira kuendesa kukosha kune vashandisi zvakananga mubrowser yavo.
3. Tenzi maAlgorithms eKufarira-Yakavakirwa Platform Imwe neimwe puratifomu ine algorithm yakagadzirirwa kuwedzera mushandisi kubatikana nezvavanofarira. Dzidza kuti mapuratifomu akaita seTikTok, YouTube, uye Instagram Reeds anoshanda sei. Zvinhu zvakakosha zvinowanzobatanidza:
Nguva Yekuona / Mareti ekupedzisa: Inguva yakareba sei vashandisi vachiita nezvako. Kugovera uye Kuchengeta: Zvinoratidza kuti zvirimo zvakakosha zvakanyanya. Hunhu hwekutaura: Hurukuro dzine musoro dzinoratidza kufarira kwakadzama.
Kugadziridza masaini aya kunobatsira zvirimo kuti zvisvike kune vakawanda, vateereri vakakodzera. Ihwo unyanzvi hwakasiyana kubva pakugadzirisa peji yemagariro evanhu.
Iyo Yakakura Impact paTekinoroji uye Kushambadzira Iyi shanduko yakananga kune yekufarira media inoratidza shanduko huru muwebhu tekinoroji. Mapuratifomu ari kuvaka masisitimu akaomesesa kuti anzwisise chinangwa chemushandisi. Inosimbisa kukosha kwemunhu pachiyero. Aya maitiro anogona kutoonekwa mukushanduka kweiyo nheyo yewebhu tech, sezvakakurukurwa muchinyorwa chedu chekare tech mubrowser stack. Kune vatengesi, zvinoreva kufambisa bhajeti kubva kune yakafara demographic yakanangana kune kufarira-kwakavakirwa kunanga. Kushambadza kunowedzera kushanda uye kushoma kupindira kana kunoenderana nezvishuwo zvemushandisi.
Mhedziso: Gamuchira Inofarira Media Shift Kunzwisisa kwaGary Vaynerchuk kudana kuita chiito kune chero munhukugadzira zvemukati online. Nguva yekufarira midhiya yasvika, uye inopa mubairo kukosha, kujeka, uye kunzwisisa kwakadzama kwevateereri. Nekutarisana nezvido zve niche uye kugadzira zvakasarudzika zvemukati, unogona kubudirira. Iwo algorithms akagadzirirwa kubatsira avo vanopa kukosha chaiko kune vateereri vavo. Wagadzirira kushandisa aya misimboti kune yako zano? Ongorora kuti Seemless inogona kukubatsira sei kuziva zvinonyanya kufarirwa nevateereri uye kugadzira zvirimo zvinoenderana. Ngativake huvepo hwako mune yekufarira midhiya mamiriro pamwe chete.
