U-Gary Vaynerchuk Uthi Asisaphili Ezingosini Zokuxhumana—'Sesinesithakazelo Ngokugcwele Kwabezindaba Manje' Isazi sokumaketha u-Gary Vaynerchuk umemezele ushintsho olubalulekile kubadali bedijithali nemikhiqizo. Uthi asisaphili esikhathini sezinkundla zokuxhumana. Esikhundleni salokho, manje sesingene shí kwimidiya enentshisekelo. Lo mqondo ushintsha kakhulu indlela esibheka ngayo okuqukethwe ku-inthanethi nokukhangisa. Isusa ukugxila kusuka ezinkundleni ezibanzi kuya ezithandweni ezithile zababukeli. Ukuqonda imidiya ethakaselayo kubalulekile ukuze uphumelele ekumaketheni kwesimanje. Lokhu okuthunyelwe kuhlola ukuthi lolu shintsho lusho ukuthini kuwe. Sizohlukanisa imininingwane ka-Vaynerchuk kanye nokusetshenziswa kwayo okungokoqobo.
Iyini Imidiya Yezithakazelo Kahle? Igama lika-Gary Vaynerchuk elithi "interest media" lichaza i-ecosystem yokuqukethwe eqondiswe kakhulu. Igcizelela ukulethwa kwevelu ngokusekelwe kuzithakazelo zabasebenzisi, hhayi nje ukuxhumana nabantu. Umgomo we-algorithm uwukunikeza okuqukethwe okukhathalela ngokujulile. Amapulatifomu afana ne-TikTok ne-YouTube Shorts ayizibonelo eziphambili. Babeka phambili ukubaluleka kokuqukethwe ngaphezu kwegrafu yomphakathi. Okuphakelayo kwakho kuba ukusakazwa kwezihloko ozibandakanya nazo ngokugcwele. Lokhu kumelela inguquko enkulu evela ezinkundleni zokuxhumana zendabuko. Ukugxila kuyasuka ekubeni ubani omaziyo kuye kokuthandayo.
Umehluko Obalulekile Phakathi Kwezindaba Zomphakathi kanye Nemidiya Yezithakazelo Imodeli yakudala yenkundla yezokuxhumana yayithembele kakhulu kunethiwekhi yakho. Ubone okuthunyelwe okuvela kubangani, umndeni, namakhasi owalandelayo. Ukutholwa bekuvame ukukhawulelwa kumbuthano wakho oseduze. Imidiya ethakaselayo iguqula lokhu kuguquguquka ngokuphelele. Ama-algorithms ahlaziya ukuziphatha kwakho ukuze aveze okuqukethwe kunoma ubani, noma yikuphi. Imethrikhi eyinhloko yempumelelo ukuzibandakanya nesihloko. Lokhu kunemithelela eminingana ebalulekile:
Ikhwalithi Yokuqukethwe Ngaphezu Kokuduma: Okuthunyelwe kungahamba phambili ngenani lakho, hhayi inani labalandeli bomdali. Izithameli Ze-Niche Ziyachuma: Abadali abagxile ezintweni abazithandayo bangakha imiphakathi ethembekile kalula. Ukutholwa Kwe-algorithmic: Amapulatifomu aba izinjini ezinamandla zokuthola abadali abasha nemibono.
Lolu shintsho luyingxenye yethrendi ebanzi kubuchwepheshe, efana nendlela i-OpenAI ehlanganisa ngayo ividiyo ye-Sora AI ku-ChatGPT ukuze kuthuthukiswe amathuluzi okudala okuqukethwe.
Ungaphumelela Kanjani Kwintshisekelo Ye-Media Landscape Ukujwayela imidiya ethakaselwayo kudinga indlela entsha yesu. Impumelelo incike ekuqondeni nasekusebenziseni izintshisekelo zababukeli.
1. Khomba bese uphinda kabili ku-Niche yakho Isinyathelo sokuqala siwukuchaza indawo oyithakaselayo yakho ngokunemba. Gwema ukuba banzi kakhulu; imininingwane ethile iheha izethameli ezizinikele. Iba umthombo oya kuwo waleso sihloko. Dala okuqukethwe okunikeza inani langempela futhi kuphendule imibuzo yezithameli zakho. Ukungaguquguquki ku-niche yakho kwakha ukwethembana negunya ngokuhamba kwesikhathi.
2. Beka Eqhulwini Ukudalwa Kokuqukethwe Okuqhutshwa Ivelu Kwezindaba ezithakaselwayo, inani uhlobo lwemali. Yonke ingxenye yokuqukethwe kufanele ifundise, ijabulise, noma ikhuthaze izethameli zakho. Gxila ekuxazululeni izinkinga noma ekucebiseni ulwazi lwabo. Okuqukethwe kwekhwalithi ephezulu, okubalulekile kungenzeka kakhulu kwabelwane ngakho futhi kuphromothwe ngama-algorithms. Lokhu kufinyelela kwemvelo kuyinjini yokukhula kule nkathi entsha. Lesi simiso sisebenza kuzo zonke izinhlobo zemidiya, njengoba nje ukuhlanganiswa kwe-Google kwe-Gemini ku-Chrome e-India kuhlose ukuletha inani elithe xaxa kubasebenzisi ngokuqondile kusiphequluli sabo.
3. Ingcweti kwe-Algorithms Yezinkundla Ezisekelwe Kwintshisekelo Inkundla ngayinye ine-algorithm eklanyelwe ukukhulisa ukusebenzelana komsebenzisi nezintshisekelo zabo. Funda ukuthi amapulatifomu afana ne-TikTok, i-YouTube, ne-Instagram Reeds asebenza kanjani. Izici ezibalulekile ngokuvamile zihlanganisa:
Isikhathi Sokubuka / Amanani Wokuqedwa: Kunini abasebenzisi bazibandakanya nokuqukethwe kwakho. Amasheya Nokulondolozwa: Izinkomba zokuthi okuqukethwe kubaluleke kakhulu. Ikhwalithi yokuphawula: Izingxoxo ezinenjongo zibonisa isithakazelo esijulile.
Ukulungiselela lezi zimpawu kusiza okuqukethwe kwakho kufinyelele izethameli ezibanzi, ezifanele. Kuyisethi yamakhono ehlukile ekuphatheni ikhasi lenkundla yezokuxhumana.
Umthelela Obanzi Kwezobuchwepheshe Nezokumaketha Lokhu kushintshela kwezokuxhumana ezithakaselwayo kubonisa izinguquko ezinkulu kubuchwepheshe bewebhu. Amapulatifomu akha amasistimu athuthuke kakhulu ukuze aqonde inhloso yabasebenzisi. Igqamisa ukubaluleka kokwenza kube ngokwakho esikalini. Lo mkhuba ungabonakala nasekuthuthukisweni kobuchwepheshe bewebhu obuyisisekelo, njengoba kuxoxwe ngakho esihlokweni sethu sobuchwepheshe obudala kusitaki sesiphequluli. Kwabakhangisi, kusho ukuhambisa isabelomali sisuka ekuqondisweni kwezibalo zabantu esibanzi siye ekuqondisweni okusekelwe entshisakalweni. Ukukhangisa kuphumelela kakhulu futhi kungaphazamisi kangako uma kuhambisana nezintshisakalo zabasebenzisi.
Isiphetho: Yamukela Intshisekelo Yemidiya Shift Ukuqonda kukaGary Vaynerchuk kuwukubizela esenzweni kunoma ubaniukudala okuqukethwe ku-inthanethi. Isikhathi semidiya yokuthakasela sesifikile, futhi sivuza inani, ukucaciswa, nokuqonda okujulile kwezithameli. Ngokugxila kuzintshisekelo ze-niche nokudala okuqukethwe okukhethekile, ungachuma. Ama-algorithms enzelwe ukusiza labo abanikeza inani langempela kuzithameli zabo. Ingabe usukulungele ukusebenzisa lezi zimiso esu lakho? Hlola ukuthi i-Seemless ingakusiza kanjani ukuhlonza izithameli zakho ezibalulekile ozithandayo futhi udale okuqukethwe okuhambisanayo. Ake sakhe ubukhona bakho endaweni yemidiya enentshisekelo ndawonye.
