Kupeza motsogozedwa ndi AI ndi zida zogulira anthu sizinangosintha mawonekedwe; iwo alembanso malamulo. Zadutsa kukhazikika kwapambuyo kwa mliri ndikulowa mu nthawi ya "Agentic Commerce," kugula kosakanizidwa ndi anthu, komanso kuchita bwino kwambiri. Kwa otsatsa, kukhalabe ndi chidwi pazomwe zachitika posachedwa pazama TV komanso mawerengero a ecommerce ndikofunikira kuti mugwirizane ndi zosinthazi. Msika wapadziko lonse wa ecommerce ukuyembekezeka kupitilira $ 6.8 thililiyoni mu 2026, motsogozedwa kwambiri ndi kugula mafoni, malonda amtundu wa anthu ndi kuphatikiza kwa AI. Ndipo ngati mukufuna kugawana nawo msika, zomwe zachitika posachedwa pa ecommerce ndi ziwerengero zikuthandizani kuti muyende ndi nthawi. Njira zapamwamba zapa social media ecommerce zomwe zikupanga makampani mu 2026 Makampani a ecommerce awona kusintha kwakukulu chifukwa cha kukwera kwa malonda azama media komanso kugula motsogozedwa ndi AI. Ndi liwiro komanso kuphweka kukhala zinthu zazikulu zomwe zimathandizira pakugula kwapaintaneti, AI ndi zinthu zogulira mkati mwa pulogalamu ndizosintha. Tiyeni tiwone zina mwazinthu zazikulu zazamalonda zamagulu zomwe muyenera kuziganizira pakali pano. 1. Kukwera kwa AI yothandiza komanso kusaka kwapang'onopang'ono Zikafika pamachitidwe aposachedwa a ecommerce, hyper-efficiency ndi dzina lamasewera lomwe AI imafulumizitsa momwe ogula amapezera ndikugula zinthu. Ma chatbots osavuta a kasitomala atuluka. Agency AI ili mkati, ikutsogolera mwachisawawa polipira zonse ndikugula zosankha. Kuchokera pakuyembekeza kugula kobwerezabwereza mpaka kufananiza mitengo kwa ogulitsa angapo, othandizira a AI akupanga zokumana nazo zogulira mosavutikira ndi kulowererapo kochepa kwa ogwiritsa ntchito. Morgan Stanley akuyerekeza kuti ogula okalamba atha kuwerengera ndalama zokwana $385 biliyoni pakugula kwa ecommerce ku US pofika 2030. Kugwirizana ndi kuchuluka kwa kugwiritsidwa ntchito kwa AI pamaulendo amakasitomala, kusaka kwa zero-dinani ndi kulumikizana kwamakasitomala motsogozedwa ndi AI kukuyenda kuchokera ku ntchito zothandizira kupita kumadalaivala oyambira ndalama. Anthu akulola injini zosakira zoyendetsedwa ndi AI ndi chidule chazomwe zimathandizira kupeza zinthu ndikugula zosankha. Kafukufuku wa Bain & Company adapezanso kuti 80% ya ogula amagwiritsa ntchito zero-click zotsatira zosachepera 40% zakusaka kwawo. 2. Kukhwima pazamalonda pagulu komanso wosakanizidwa ndi Mlengi Zamalonda zamagulu zikuyenda bwino pomwe nsanja zikuwonjezera zomwe amasaka komanso kugula. Pokhala ndi zotuluka m'kati mwa pulogalamu komanso zinthu zomwe zimatha kugula, malo ochezera amathandizira kuti ogwiritsa ntchito azitha kupeza ndikugula zinthu mwachindunji. Chifukwa chake m'malo mokhala chida chodziwitsa anthu, media media zasintha kukhala gawo lazogulitsa paulendo wogula. Izi zakhala zikufala kwambiri pakati pa ogula achichepere, pomwe 44% ya ogula a Gen Z adagulapo kanthu pamasamba ochezera. Mapulatifomu ngati TikTok ndiwothandiza kwambiri pakuwongolera zinthu. Sprout Social's 2026 Content Strategy Report idapeza kuti 49% ya ogula a Gen Z amagwiritsa ntchito nsanja kuti apeze kugula kwawoko. Ndipo TikTok ikupindula ndi izi ndi zida zothandizira zomwe zimalola opanga kupanga zolemba zogulika ndi ma LIVE mitsinje. Chifukwa chake ndizosavuta kwa ogwiritsa ntchito kugula zinthu nthawi yomweyo ataziwona pazopanga. Mitundu yamalonda yamalonda imatha kuphatikiza zinthu izi ndi malonda opanga malonda kuti apangitse malonda pompopompo.
Chitsime: TikTok 3. Kukhathamiritsa kwa injini ya mayankho (AEO) m'malo mwa SEO yachikhalidwe Kusaka kukusintha, ndipo nazo, momwe makina osakira akuperekera zotsatira. Ogwiritsa ntchito akutembenukira ku malo ochezera a pa Intaneti kuti apeze zinthu pogwiritsa ntchito injini zosaka zachikhalidwe. M'malo mwake, Sprout Social's Q2 2025 Pulse Survey idapeza kuti media media ndi malo oyamba ogula a Gen Z amasaka akafuna zambiri. Ndipo 37% ya ogula amatembenukira kumalo ochezera a pa Intaneti kuti awonenso ndi malingaliro awo. Kuonjezera apo, sizomwe ogula akufufuza zomwe zikusintha koma momwe akufufuzira. Large Language Models (LLMs) akuthandizira ogula kugwiritsa ntchito chilankhulo chaumunthu posaka zinthu m'malo modalira mawu osakasaka. Mwachitsanzo, akhoza kufunsa kuti, "Kodi nsapato zabwino kwambiri za munthu yemwe ali ndi plantar fasciitis ndi ziti?" ndikupeza malingaliro oyendetsedwa ndi AI. Izi zimawapulumutsa ku vuto lochita kafukufuku wowonjezera atafufuza "nsapato zothamanga za plantar fasciitis."
Gwero: Google Bain & Company idapezanso kuti 30% mpaka 45% ya ogula ku US amagwiritsa ntchito AI yopangira kafukufuku ndikuyerekeza zinthu.
Malangizo Othandizira: Sanjani mu LLM yoyenera komanso zosaka zapagulu pogwiritsa ntchito mawonekedwe a Q&A. Kapangidwemawu anu ochezera a pagulu ndi mafotokozedwe azinthu kuti zikhale zosavuta kuzilemba ndikutchula za AI bots.
4. Interactive kanema ndi Livestream Shopping Makasitomala akuwonera kwambiri makanema pamapulatifomu osiyanasiyana. Kaya ndi zosangalatsa kapena maphunziro, khalidweli likuthandizanso kukwera kwa malonda a kanema. Mawonekedwe omvera amakanema amapangitsa kuti ogula amvetsetse momwe malondawo amagwirira ntchito komanso momwe amawonekera. Chifukwa chake amatha kukhala othandiza kwambiri kuti munthu akhulupirire komanso kutsogolera zosankha zogula. Malinga ndi Bazaarvoice, 46% ya ogula amakonda makanema achidule ngati Reels, TikTok ndi YouTube Shorts kuti apeze zinthu ndikuwunika. Ndipo 23% yang'anani mwachangu mavidiyo achiwonetsero.
Langizo la Pro: Sinthaninso makanema ochita bwino kwambiri kukhala zotsatsa zogulika kuti mupindule kwambiri ndi makanema anu osayambitsanso gudumu.
Ndipo si kanema wamfupi chabe yemwe amayendetsa ecommerce. Mawonekedwe ngati mayendedwe ogulitsika amawonjezera chinthu chothandizira pavidiyo yanu, zomwe zimalola ogula kuti azifunsa mafunso munthawi yeniyeni ndikugula zinthu nthawi yomweyo, powonera mavidiyowo. Mu 2025, msika wamalonda wapadziko lonse lapansi udafika $172.86 biliyoni, zomwe zimalankhula zambiri za momwe mtunduwu umakhudzira. TikTok inanenanso kuti 76% ya ogula omwe adachita nawo TikTok Shop adagula kuchokera pamtsinje. KUGWIRITSA NTCHITO KWAMBIRI kumatha kukulitsa mawonekedwe a nsanja chifukwa algorithm ya TikTok imakonda magawo omwe ogwiritsa ntchito amakhalabe otanganidwa. 5. Malonda opanda mutu ndi muyezo wa omnichannel Kugula kwa Omnichannel kukupitilizabe kukhala mulingo mu 2026 pomwe ogula amasinthana mosavuta pakati pa ochezera, mafoni ndi intaneti pamaulendo awo ogula. M'malo mwake, pafupifupi 91% ya ogula ogulitsa ndi ogulitsa omnichannel. Kwa mtundu wa ecommerce, pakufunika kukhalabe ndi malo ogulitsira adijito osasinthasintha pamagawo osiyanasiyana awa. Uyu ndiye dalaivala kumbuyo kwa zosinthika, zoyambira za API. Kutengera anthu opanda mitu kukukulirakulirabe, pomwe 73% yamabizinesi tsopano amadalira zomangamanga zopanda mutu. Mayankho amalonda opanda mutu amalola mtundu wa ecommerce kutenga zochitika za omnichannel kupita pamlingo wina. Izi zimapitilira kungokhala ndi malo ogulitsira owoneka bwino ndipo zimafikiranso kuzinthu zopanda mikangano pomwe ogula akuyenda kuchokera kunjira ina kupita kwina. Kuchokera ku zokwezedwa zomwe mukufuna:
Ndi masamba ofikira ofanana:
Gwero: Chosankha cha Paula Kuti musunge ma adilesi ndi zambiri zolipira:
Gwero: Chosankha cha Paula Mabizinesi a ecommerce akufotokozeranso zomwe ogwiritsa ntchito a omnichannel akukumana nazo. Mitundu ngati Choice ya Paula, mwachitsanzo, idakulitsa chiwongola dzanja ndi 53.6% ndi zomangamanga zopanda mutu zomwe zimakulitsa luso la ogwiritsa ntchito. Ziwerengero zofunika za ecommerce zomwe muyenera kudziwa mu 2026 Kudziwa momwe ogula amagulitsira pa intaneti, komwe amagula komanso zomwe zimakhudza zosankha zawo zogula ndikofunikira kuti apange njira yolimba ya ecommerce. Kupitilira ziwerengero za ecommerce wamba, muyenera kuyang'ananso ziwerengero zaposachedwa kwambiri zapa social media popeza malonda azachuma akukulirakulira kuposa kale. Ziwerengero zakukula kwa ecommerce komanso kuchuluka kwa ndalama
Malinga ndi EMarketer, malonda a ecommerce padziko lonse lapansi akuyembekezeka kukula ndi 7.2% mu 2026, kupitilira $ 6.8 thililiyoni. Ziwerengerozi zikuwonetsa kukula kosalekeza kwa msika wa ecommerce ngakhale kusatsimikizika kwachuma komanso kudana kwamalonda. Kugulitsa kwa ecommerce kukuyembekezeka kupitilira 21% yazogulitsa zonse mu 2026-kuwonjezeka pang'ono kuchokera ku 2025, pomwe ecommerce idawerengera 20.5% yazogulitsa zonse. Izi zikukamba za kukula kwa njira zogulitsira malonda pa intaneti pa malonda ogulitsa. Mapulojekiti a Statista akuti chiwerengero cha ogulitsa ecommerce ku US chidzakula pafupifupi 60 miliyoni pakati pa 2024 ndi 2029. Ndipo chiwerengerocho chikuyembekezeka kufika 301 miliyoni mu 2026, kusonyeza kuwonjezeka kosasintha kwa anthu omwe amagwiritsa ntchito njira zogulitsira malonda. M'malo mwake, Hostinger adapeza kuti 86% ya anthu adagula china chake pa intaneti mwezi watha. Izi zikuwonetsa kuchuluka kwa ogula akugula china chake kudzera m'masitolo a ecommerce. Ndipo malo ochezera a pa Intaneti amatenga gawo lofunikira pakugula uku, pomwe 82% amagwiritsa ntchito kuti apeze ndikufufuza zinthu. Izi zimapangitsa kuti zikhale kofunika kwambiri kuti ma brand aziwonekera pama social media kuti aphunzitse ndikudziwitsa omvera.
Chitsime: Hostinger Ziwerengero zamalonda zamagulu ndi mafoni
Lipoti la Strategy la Sprout's 2026 lapeza kuti malonda amtundu ndi amodzi mwa asanu apamwambazinthu zomwe ogula amafuna kuti ma brand aziyika patsogolo pazachikhalidwe cha anthu mu 2026. Izi zikugwirizana ndi chiwerengero cha ecommerce chapitacho chomwe chikuwonetsa momwe gawo lalikulu la ogula akugwiritsira ntchito malo ochezera a pa Intaneti kuti apeze zinthu ndi kufufuza.
Malinga ndi data ya Hostinger, pafupifupi 58% ya ogula aku US adagula china chake atachiwona pazama TV. Izi zikuwonetsa kuti kugwiritsa ntchito ogula pazama media sikungothera pakupeza ndi kufufuza zinthu. Palinso chinthu chogulitsira, ndi malo ochezera a pa Intaneti omwe amayendetsa kugula kwenikweni. Zotsatira zake, pali kukwera kosalekeza kwa malonda ogulitsa malonda ku US. A Emarketer akuyembekezeka kupitilira $ 102 biliyoni mu 2026, zomwe zikufanana ndi 18% kuposa chaka chatha. Makamaka, TikTok Shop ikuwona kuwonjezeka kwakukulu kwa kugwiritsidwa ntchito pakati pa ogula aku US. Ntchito za Emarketer zomwe pafupifupi 51% ya ogula ku US adzagwiritsa ntchito nsanja mu 2026. Kukula kwakugwiritsa ntchito mapulogalamu ochezera pa intaneti pakugula pa intaneti ndi gawo limodzi lakusintha kwakukulu kwamalonda amafoni. Malingana ndi Statista, pafupifupi 70% ya malonda ogulitsa tsopano akuchitika pa mafoni a m'manja. Izi zimapangitsa kuti zikhale kofunika kwambiri kuti ma ecommerce brand akhazikitse ndalama zawo pazokumana nazo zosasinthika za omnichannel pamapulogalamu apawayilesi ndi zida zam'manja.
Makhalidwe a ogula ndi njira zolipirira
Gen Zs ndi Millennials nthawi zambiri amagwiritsa ntchito nsanja ngati Facebook, TikTok Shop ndi Instagram kugula zinthu. Pokhala ndi zida zogulira zomangira komanso kupezeka kwazinthu zowonjezera, nsanjazi ndi malo abwino kwambiri otsatsa malonda ndi malonda awo.
Chitsime: Hostinger Malinga ndi Hostinger, makhadi a ngongole ndi debit akupitilizabe kukhala njira yolipirira yomwe amakonda kwambiri, pomwe 62% ya ogula amawagwiritsa ntchito. PayPal imabwera chotsatira, ndi 24% ya ogula omwe amagwiritsa ntchito njira yolipira. Ndipo 10% amagwiritsa ntchito nsanja zolipirira digito ndi ma wallet a digito kuti azilipira zogula zawo pa intaneti. Ma Brand akuyenera kupereka njira zolipirira zosinthika kuti apange zokumana nazo zopanda malire. M'malo mwake, 48% ya ogula amawona njira zingapo zolipirira komanso njira zolipirira zotetezedwa kukhala zinthu zofunika kwambiri pakugula pa intaneti. Koma choposa pamenepo, kutumiza mwachangu komanso kodalirika ndikofunikira kwambiri kwa ogula. Pafupifupi 58% amati ndiye chinthu chofunikira kwambiri pakugula pa intaneti. Zida zosiyanasiyana zoyendetsedwa ndi AI zimatsogolera ogula akamagula pa intaneti. Ma chatbots othandizira makasitomala (35%), maupangiri akukula (26%) ndi malingaliro oyendetsedwa ndi AI ndi zida zodziwika kwambiri. Chitsime: Hostinger
B2B ziwerengero za ecommerce
Msika wapadziko lonse wa B2B ecommerce ukuyembekezeka kufika $36 thililiyoni mu 2026. Izi zikuwonetsa kuti ogula a B2B akuchulukirachulukira kugula pa intaneti, zomwe zimapangitsa kukhala njira yabwino kwambiri yowafikira. Ndizosadabwitsa kuti othandizira a B2B omwe ali ndi kukhwima kwa digito ali ndi mwayi kuposa anzawo okhwima. Deloitte akufotokoza kuti amaposa zolinga zamalonda zapachaka ndi 110% yowonjezereka.Zokumana nazo zogula zosasunthika zimakhala ndi gawo lalikulu mu njira zamalonda zamalonda za digito, monga ogula a B2B tsopano akuyembekezera zochitika za digito za B2C. Othandizira akukulitsa njira zawo zamalonda ndikugwiritsa ntchito AI yaukadaulo kuti atengere zomwe makasitomala amakumana nazo pamlingo wina. Kuti muwonetse kusinthaku, pali kuchuluka kwa AI pakati pamakampani ogulitsa B2B. Statista inanena kuti 56% yamakampani a ecommerce a B2B anali kuyesa AI mu 2023. Ndipo 25% anali atakwaniritsa zonse mu ntchito zawo.
Momwe mungasinthire njira zanu zamtsogolo za ecommerce Zomwe zili pamwambazi ndi ziwerengero za ecommerce zimatipatsa lingaliro loyenera la momwe AI ndi malo ochezera a pa Intaneti amapangira ecommerce mu 2026. Tiyeni tidutse njira zina zosinthira kuti tisinthe njira yanu ya ecommerce moyenerera. Gwirizanitsani zidziwitso zanu zamagulu ndi malo ogulitsira digito Pamene zochitika za omnichannel zikukhala muyeso watsopano, ndikofunikira kuti mabizinesi alumikizane ndi ma TV ndi magawo osiyanasiyana akupezeka kwawo kwa digito. Izi zimapitilira kugwiritsa ntchito zida zogulira zachikhalidwe komanso kumaphatikizapo kuphwanya ma silos ogwirira ntchito pakati pa magwiridwe antchito a ecommerce ndi kasamalidwe ka media. Kuyambira kugwiritsa ntchito zokambirana zapa social media kuyembekezera kufunidwa kwazinthu mpaka kuzindikiritsa zomwe zimachititsa kuti anthu agulidwe, ma brand amafunikira mawonekedwe ogwirizana azinthu zawo zamakhalidwe ndi zamalonda. Zida zomvera za Sprout zimakulolani kuti mulowe muzokambirana zapa TV. Izi zimalola ma brand kuneneratu zofuna zazinthu potengera kusintha kwa machitidwe ndi malingaliro. Mwachitsanzo, kuchuluka kwa viral influencer kumatha kupangitsa kuti pakhale kukwera kwakukulu kwa chinthu china, ndima brand akhoza kuyambiranso moyenerera. Kapena atha kuyang'ana mitu yazokambirana kuti adziwe zomwe zikubwera. Kodi pakufunika kwambiri mtundu winawake pakali pano (mwachitsanzo, phthalo green)? Kodi pakali pano anthu akuchita masewera olimbitsa thupi (monga Pilates)?
Sprout imaperekanso kuphatikiza kwa Shopify komwe kumakokera zolemba zamalonda mu Smart Inbox ndi zida zosindikizira. Izi zimapatsa mphamvu magulu amagulu kuti ayankhe mafunso amakasitomala ndi maulalo achindunji. Zimawalolanso kuti azitsata zolemba zenizeni zomwe zidapangitsa malonda apansi, kutsimikizira ROI yokhazikika yazachuma. Chifukwa chake imatseka mosadukiza kusiyana pakati pa zibwenzi ndi ndalama. Ikani ndalama mumavidiyo enieni ndi UGC Pamene ma brand akuchulukirachulukira kukhalapo kwawo pazama TV, kusunga chikhalidwe cha anthu ndikofunikira kuti agwirizane ndi ogula. Malinga ndi Sprout's 2026 Content Strategy Report, zomwe zimapangidwa ndi anthu ndicho chinthu chachikulu chomwe ogula amafuna kuti mitundu ikhale patsogolo. Ndipo si nkhani iliyonse yomwe ingachite. Makanema achidule amatsogola kwambiri chifukwa ogwiritsa ntchito mawonekedwe amatha kucheza nawo pamawebusayiti osiyanasiyana. Kugawana UGC zenizeni ndi makanema otsogozedwa ndi opanga zithandiza otsatsa kuti asungitse zinthu zaumunthu pomwe akukulitsa kupezeka kwawo pawailesi yakanema. Mutha kugwira ntchito ndi opanga kuti mupange maphunziro ophunzitsira komanso kutsatsa kosangalatsa. Bwezerani ndi makhodi ochotsera omwe amapatsa makasitomala chilimbikitso chogula. Kafukufuku wa Sprout's Q4 2025 Pulse Survey adapezanso kuti ma code otsatsira omwe amagawidwa ndi olimbikitsa kapena makampani pazama media amakhudza kwambiri mwayi wogula tchuthi pa 28%. Konzani kuti mukhale ndi "zero-click" social shopper Ngati kukwera kwa malo ogulitsira ndikusaka zero kumatiuza chilichonse, ndikuti ogula amafuna kumasuka komanso kuchita bwino. Ma Brand atha kukwaniritsa izi ndi njira zogulira ziro-ziro, pomwe maulendo amakasitomala amayambira ndikuthera mkati mwa pulogalamuyi. Malonda ogulidwa amakupatsani mwayi wopereka zomwe mukufuna kuti mukope chidwi ndi anthu oyenera. Ndipo m'malo molola makasitomala kuti aziyendera tsamba lanu, chinthu chomwe mungagule chimakulolani kuti mutseke malonda mu pulogalamuyi. Pamapulatifomu ngati TikTok, mutha kukhala ndi opanga omwe amalimbikitsa malonda anu pa TikTok Shop yawo. Auzeni kuti achite nawo magawo ogula LIVE kapena apange makanema ogula omwe angagulitse malonda amtundu wanu. Sinthani njira yanu yazamalonda yomwe ikubwera Mu 2026, ntchito za ecommerce sizikupezekanso mu silo. Kuchulukirachulukira kwa AI komanso zinthu zogulira anthu zasintha momwe anthu amapezera, kufufuza ndi kugula zinthu pa intaneti. Izi zimapangitsa kukhala kofunika kuti ma brand aphatikize zinthu zonsezi kuti apange njira yopambana ya ecommerce. Kuphatikizika kwa ecommerce kwa Sprout ndi zida zowongolera ma media media zimakulolani kuti muchite izi, kukuthandizani kutsata zomwe makasitomala akuchita komanso ROI yapagulu. Yesani kwaulere kwa masiku 30 kuti muwone momwe zimakuthandizireni kusintha kucheza ndi anthu kukhala ndalama. Chotsatira 2026 chikhalidwe cha chikhalidwe cha chikhalidwe cha anthu ndi ziwerengero: Kalozera womaliza adawonekera koyamba pa Sprout Social.
