Umsunguli we-Craigslist u-Craig Newmark Wehlise U-$11 Biliyoni. Isizathu Sokuba Yisifundo Kithi Sonke
Umsunguli we-Craigslist u-Craig Newmark Wehlise U-$11 Biliyoni. Isizathu Sokuba Yisifundo Kithi Sonke
Indaba yomsunguli we-Craigslist u-Craig Newmark wenqaba ukunikezwa kwama-dollar ayizigidi eziyizinkulungwane eziyi-11 ingesinye sezinqumo ezimangalisa kakhulu zebhizinisi lanamuhla. Nakuba abaningi bethu bengasoze babhekana nokuzikhethela kwalolo bukhulu, izimiso ezisekelwe kukho zisebenza ngokujulile. Lesi senzo sokusuka engcebweni eshintsha impilo sasingeyona imali nhlobo. Bekumayelana nenhloso, ukulawula, nokuzibophezela kumishini egxile emphakathini. Ukuqonda isizathu sakhe kunikeza isifundo esinamandla kosomabhizinisi, abaholi, nanoma ubani olwela umsebenzi onenjongo.
Ubani uCraig Newmark futhi Iyini i-Craigslist?
UCraig Newmark waqala i-Craigslist ngo-1995 njengohlu olulula lokusabalalisa ama-imeyili emicimbini yaseSan Francisco. Kwakuyiphrojekthi eseceleni evela emsebenzini wakhe wosuku njengonjiniyela wesoftware. Inkundla yavela ngokwendalo, iqhutshwa yisidingo sabasebenzisi sezikhangiso ezihlukanisiwe nokuxhumana nomphakathi.
Idizayini yayo ihlale idumile i-minimalist futhi isebenza amashumi eminyaka. Lokhu kugxila kokusetshenziswayo phezu kwezici ezikhazimulayo kuyingxenye eyinhloko yobunikazi bakho. I-Craigslist yaba isikwele sedolobha sedijithali, isiza yonke into kusukela ekuqashweni kwamafulethi kuya ekusesheni imisebenzi kuya ekuthengisweni kwendawo.
Isinqumo Esimangalisayo sika-$11 Billion
Maphakathi nawo-2000s, ekuphakameni kwewebhu 2.0, i-Craigslist yayiyi-juggernaut. Yayibusa izigaba eziku-inthanethi ngethrafikhi enkulu nemali engenayo. Izinkampani ezinkulu nabatshalizimali baqaphele, bebona amathuba amakhulu okwenza imali angakasetshenziswa.
Kubikwa ukuthi isikhulu esiqavile, okukholakala ukuthi siphuma ku-eBay, wethule iNewmark isithembiso sokuthenga iCraigslist. Ukulinganisa bekuyi- $ 11 billion emangazayo. Ngokomongo, lokhu kwakungaphezu kwenani lemakethe lezinkampani eziningi ze-Fortune 500 ngaleso sikhathi.
UNewmark, kanye nomsunguli uJim Buckmaster, bathi cha. Lesi sinqumo samangaza amabhizinisi. Iphikisane nawo wonke umqondo ovamile wokukhulisa ingcebo kanye namasu okuphuma aqhuba iSilicon Valley.
Okwenza Athi Cha Emcebeni Ongawucabangeli
Isizathu kwakungesona ezezimali. UNewmark uthe usevele "wanele." Izidingo zakhe siqu zahlangatshezwana nazo, futhi ukuqoqwa kwengcebo eyengeziwe kwakungeyona into ekhuthazayo. Isisusa esiyinhloko kwakuwukugcina umgomo wesayithi kanye nezimiso zokuziphatha.
Wayesaba ukuthi ukutholwa kwebhizinisi kuzoshintsha nakanjani umlingiswa oyisisekelo we-Craigslist. UNewmark ukholelwa ukuthi umnikazi omusha uzobeka phambili inzuzo kunabantu. Lokhu kungase kuholele ezicini ezinjengezinkokhelo eziyisibopho, izikhangiso eziphazamisayo, noma ukwenza imali kwedatha okungehlisa isithunzi okwenziwa umsebenzisi.
Inhloso Ngemali: Umgomo oyinhloko bekuwukusiza abantu ukuthi baxhumane futhi baxazulule izinkinga zansuku zonke, hhayi ukukhulisa inani labanikazi bamasheya. Ukwethenjwa komsebenzisi: Indali ibeke engcupheni yokungathembeki komphakathi othembele ekululameni nasekungenzeleli kwenkundla. Ukulawula Nokuphatha: UNewmark wayezibheka njengomphathi, hhayi umnikazi. Umsebenzi wakhe kwakuwukuvikela impahla yomphakathi ayesiza ukuyidala.
Lokhu kuhambisana nezifundo zokusebenza okuzinzile, njengalezo okuxoxwe ngazo esihlokweni sethu esithi I-Capacity Illusion: Kungani Abadlali Abaphezulu Bevutha. Imayelana nokuchaza impumelelo ngokwemibandela yakho.
Izifundo Ezibalulekile Zosomabhizinisi Nabaholi
Ukukhetha kukaNewmark kusifundisa ukuthi izinqumo zebhizinisi ezinamandla kakhulu ngokuvamile akuzona ezemali. Ziyifilosofi. Ukuchaza "kwanele" kwakho kuwumsebenzi obalulekile ovimbela ukukhukhuleka nokutubeka kwemishini.
Iphinde igqamise ukubaluleka kokuphatha isikhathi eside kumasu okuphuma esikhathini esifushane. Ukwakha okuthile okuzinzile okunikeza isidingo sangempela kungaba ukwanelisa kakhudlwana kunokuthengisa okubamba isihloko. Lokhu kudinga ukuvikelwa okuqinile kwamanani akho ayinhloko, ngisho nangaphansi kwengcindezi enkulu.
Ukusebenzisa "Isimiso Se-Craigslist" Emsebenzini Wakho
Awudingi inkampani yezigidigidi zamadola ukusebenzisa le mininingwane. I-"Craigslist Principle" imayelana nokucaca kwenhloso.
Chaza "Kungani" Kwakho: Yisho ngokucacile inkinga ewumongo oyixazululayo noma inani olenzayo ngale kwemali engenayo. Yazi "Kwanele" Yakho: Qonda ukuthi yini ngempela oyidingayo ukuze ugcwaliseke, ngokwezimali nangokomsebenzi. Lokhu kudala inkululeko. Vikela Ingqikithi Yakho: Thola amanani okungaxoxiswana ngawo ephrojekthi yakho noma ithimba. Zimisele ukwenqaba amathuba awafaka engozini. Khonza umphakathi Wakho: Noma ngabe amakhasimende, ozakwenu, nomaabasebenzisi, babeke phambili ukwethenjwa kwabo nolwazi lwabo ngaphezu kwakho konke okunye.
Lesi simiso sokuxhumana okucacile nokuvikelwa kwenani siyisihluthulelo kubaholi. Kungasiza ekuvimbeleni ugibe olujwayelekile lokuba ibhodlela enkampanini yakho ngokunika amaqembu amandla ngomsebenzi ohlangene.
Ngale Kokuphumayo: Ukwakha Ifa
I-Craigslist isalokhu iyinkundla enamandla, enenzuzo, futhi enethonya namuhla ngoba uNewmark uthe cha. Ifa lakhona elokuba lula okuqinile kanye nokugxila komsebenzisi. Kufakazela ukuthi inkampani ingaphumelela kakhulu ngaphandle kokujaha wonke amadola.
Le ndaba inselele ekulandiseni okuvelele kokuthi inhloso enkulu yebhizinisi ukutholwa okunemali eningi noma i-IPO. Kunalokho, ibeka ukuthi umthelela nobuqotho kuyiziphetho ezivumelekile. Ukwakha into ehlala njalo futhi eyenza kahle kuyimpumelelo enkulu.
Ubuholi beqiniso buvamise ukubandakanya ukukhetha okunzima, okuphambene namasiko. Njengoba kuhlolisisiwe ku-$75 Lunch That Beats Any Exit Interview, ngezinye izikhathi imininingwane ebaluleke kakhulu ivela ekuqondeni okujulile okugqugquzela abantu, hhayi nje amashidi ebhalansi.
Isiphetho: Sithini Isinqumo Sakho So-$11 Billion?
Ukwenqaba kukaCraig Newmark kwamabhiliyoni ayi-11 kuyisigaba sobuholi obusekelwe kumanani. Kusikhumbuza ukuthi amamethrikhi abaluleke kakhulu awahlali ekuspredishithi. Atholakala ngenjongo, ukwethenjwa, kanye nomthelela onalo emphakathini wakho.
Zindla ngokuthi ithini imigomo yakho okungaxoxiswana ngayo. Yini ongayishiya ukuze uvikele umgomo wakho oyinhloko? Ukuchaza lokhu kucaca kuyisinyathelo sokuqala sokwakha umsebenzi onencazelo ehlala njalo nokugwema ukutubeka kokujaha amamethrikhi angenalutho.
Ulungele ukwakha ukugeleza komsebenzi okunenjongo futhi okuphumelelayo kwethimba lakho? Hlola ukuthi i-Seemless ingakusiza kanjani wenze lula ukusebenza futhi ugxile kulokho okubaluleke ngempela. Vakashela inkundla yethu ukuze ufunde kabanzi.
