Muvambi weCraigslist Craig Newmark Akabvisa madhora Mabhirioni gumi nerimwe. Chikonzero Nei Chiri Chidzidzo Kune Isu Tese
Muvambi weCraigslist Craig Newmark Akabvisa madhora Mabhirioni gumi nerimwe. Chikonzero Nei Chiri Chidzidzo Kune Isu Tese
Nyaya yemuvambi weCraigslist, Craig Newmark, aramba bhiriyoni gumi neimwe yekupihwa ndeimwe yesarudzo dzemazuva ano dzebhizinesi. Nepo vazhinji vedu tisingazombofi takatarisana nechisarudzo choukuru hwakadaro, nheyo dziri pairi dzinoshanda zvikuru. Chiito ichi chekufamba kubva pahupfumi hunochinja hupenyu kwaisava kwemari zvachose. Yakanga iri pamusoro pechinangwa, kutonga, uye kuzvipira kune chinangwa chakatarisana nenharaunda. Kunzwisisa chikonzero chake nei kunopa chidzidzo chine simba kune vezvemabhizimisi, vatungamiriri, uye chero munhu ari kuedza kuita basa rine revo.
Ndiani Craig Newmark uye Chii chinonzi Craigslist?
Craig Newmark akatanga Craigslist muna 1995 seyakareruka email yekugovera rondedzero yeSan Francisco zviitiko. Yakanga iri purojekiti yepadivi kubva kubasa rake rezuva sesoftware injiniya. Iyo puratifomu yakavapo organic, inotungamirwa nezvinodiwa nemushandisi kune yakakamurwa ads uye nharaunda kubatana.
Dhizaini yayo yakaramba ine mukurumbira minimalist uye inoshanda kwemakumi emakore. Uku kutarisisa kwekushandisa pamusoro pezvinopenya maficha chikamu chepakati chekuzivikanwa kwayo. Craigslist yakava yedhijitari yedhorobha mativi, ichifambisa zvese kubva kurenda yemafurati kusvika pakutsvaga basa kune kutengesa kwenzvimbo.
Iyo Inokatyamadza $11 Bhiriyoni Sarudzo
Pakati pe2000s, pakukwirira kwewebhu 2.0, Craigslist yaive juggernaut. Yaitonga online classified ine yakakura traffic uye mari. Makambani makuru uye vanoisa mari vakacherechedza, vachiona hukuru husina kushandiswa hwekuita mari.
Zvinonzi mukuru ane mukurumbira, anofungidzirwa kuti anobva kuBay, akapa Newmark nechipo chekutenga Craigslist. Iko kukosha kwacho kwaishamisa madhora mabhiriyoni gumi nerimwe. Nezvemamiriro ekunze, izvi zvaive zvakanyanya kudarika musika wemakambani mazhinji eFortune 500 panguva iyoyo.
Newmark, pamwe nemubatanidzwa-muvambi Jim Buckmaster, vakati kwete. Sarudzo iyi yakashamisa vemabhizimisi. Izvo zvakashora ese akajairwa pfungwa dzekuwedzera hupfumi uye nzira dzekubuda dzinotyaira Silicon Valley.
Nei Akataura Kuti Kwete Kupfuma Isingafungidzike
Chikonzero chakanga chisiri chemari. Newmark ataura kuti anga atove ne "zvakakwana." Zvaaida pachake zvakazadzikiswa, uyezve kuunganidza pfuma kwaisava chinhu chaimukurudzira. Chinhu chikuru chekukurudzira kwaive kuchengetedza chinangwa chesaiti uye ethos.
Aitya kuti kutora kwekambani kwaizochinja hunhu hwakakosha hwaCraigslist. Newmark aitenda kuti muridzi mutsva aizoisa pamberi pepurofiti pane vanhu. Izvi zvinogona kutungamira kuzvinhu zvakaita semubhadharo unosungirwa, kushambadza kushambadza, kana kuita mari kwedata kunoderedza ruzivo rwemushandisi.
Basa Pamusoro Pemari: Chinangwa chikuru chaive chekubatsira vanhu kubatana nekugadzirisa matambudziko emazuva ese, kwete kuwedzera kukosha kwevagovani. Kuvimba Kwemushandisi: Kutengeswa kwakaisa panjodzi yekusavimbika kwenharaunda yaivimba nekureruka uye kururamisira kwepuratifomu. Kudzora uye Utariri: Newmark aizviona semutariri, kwete muridzi. Basa rake raive rekuchengetedza nharaunda yaakabatsira kugadzira.
Izvi zvinoenderana nezvidzidzo zvekuita kwakasimba, senge izvo zvakakurukurwa muchinyorwa chedu paThe Capacity Illusion: Nei Vatambi Vepamusoro Vachipisa. Ndezvekutsanangura kubudirira maererano nezvako.
Izvo Zvidzidzo Zvikuru kune Vazvinabhizinesi uye Vatungamiri
Sarudzo yaNewmark inotidzidzisa kuti sarudzo dzebhizinesi dzine simba kazhinji kazhinji hadzisi dzemari. Vane uzivi. Kutsanangura yako "zvakaringana" ibasa rakakosha rinodzivirira kudhirikirwa uye kupera simba.
Inoratidzawo kukosha kwehutungamiri hwenguva refu pamusoro pemazano ekubuda kwenguva pfupi. Kuvaka chimwe chinhu chakasimba chinopa chinodiwa chaicho chinogona kuzadzisa zvakanyanya pane kutengesa-musoro wemusoro. Izvi zvinoda kuchengetedzwa kunotyisa kwehunhu hwako hwepakati, kunyangwe pasi pekumanikidzwa kukuru.
Kushandisa "Craigslist Principle" kuBasa Rako
Iwe haudi kambani yemabhiriyoni emadhora kuti ushandise aya manzwisisiro. Iyo "Craigslist Principle" ndeyekujeka kwechinangwa.
Tsanangura Yako "Nei": Taura zvakajeka dambudziko guru rauri kugadzirisa kana kukosha kwauri kugadzira kupfuura mari. Ziva "Zvakakwana": Nzwisisa zvaunoda chaizvo kuti uzadziswe, mune zvemari uye nehunyanzvi. Izvi zvinogadzira rusununguko. Dzivirira Core Yako: Ziva izvo zvisingagone kutaurirana zvepurojekiti yako kana timu. Iva anodisa kuramba mikana inovakanganisa. Batira Nharaunda Yako: Vangave vatengi, vaunoshanda navo, kanavashandisi, vanoisa pamberi kuvimba kwavo uye ruzivo pamusoro pezvimwe zvese.
Iyi nheyo yekukurukurirana kwakajeka uye kuchengetedzwa kwekukosha inokosha kune vatungamiri. Inogona kubatsira kudzivirira musungo wakajairika wekuve bhodhoro mukambani yako nekupa simba zvikwata zvine chinangwa chakabatana.
Kupfuura Kubuda: Kuvaka Nhaka
Craigslist inoramba iine simba, inobatsira, uye ine simba chikuva nhasi chaizvo nekuti Newmark yakati kwete. Nhaka yaro ndeimwe yekureruka kwakasimba uye mushandisi-centricity. Zvinoratidza kuti kambani inogona kubudirira zvisingaite pasina kudzingirira dhora rega rega.
Iyi nyaya inopokana nerondedzero inotungamira yekuti chinangwa chekupedzisira chebhizinesi kutora kunopa mari kana IPO. Pane kudaro, inosimbisa kuti kukanganisa uye kutendeseka ndiwo magumo akakodzera. Kuvaka chimwe chinhu chinogara uye chinoita zvakanaka ibasa guru.
Hutungamiri hwechokwadi hunowanzobatanidza sarudzo dzakaoma, dzinopesana netsika. Sezvakaongororwa muIyo $75 Lunch Inokunda Chero Kubuda Kubvunzurudza, dzimwe nguva iyo inonyanya kukosha nzwisiso inobva mukunzwisisa kwakadzama kukurudziro dzevanhu, kwete kungoita mapeji.
Mhedziso: Ndeipi Yako $ 11 Bhiriyoni Sarudzo?
Craig Newmark's $ 11 bhiriyoni kuramba inyanzvi muhutsika-hwakavakirwa hutungamiriri. Zvinotiyeuchidza kuti mametrics akanyanya kukosha haawanzo ari paspredishiti. Ivo vanowanikwa muchinangwa, kuvimba, uye mabatiro aunawo munharaunda yako.
Fungisisa kuti zvisimboti zvausingataudzane ndezvipi. Chii chaungabva kubva kuti udzivirire chinangwa chako chikuru? Kutsanangura kujeka uku inhanho yekutanga yekuvaka basa rine chirevo chisingaperi uye kudzivirira kupisa kwekudzingirira zvisina chinhu metrics.
Wakagadzirira kuvaka hurongwa hune chinangwa uye hunoshanda hwekufamba kwechikwata chako? Ongorora kuti Seemless inogona kukubatsira sei kugadzirisa mashandiro uye kutarisa pane zvinonyanya kukosha. Shanyira papuratifomu yedu kuti udzidze zvakawanda.
