Umseki weCraigslist uCraig Newmark ujike i-11 yeebhiliyoni zeedola. Isizathu Sokuba Sisifundo Kuthi Sonke
Umseki weCraigslist uCraig Newmark ujike i-11 yeebhiliyoni zeedola. Isizathu Sokuba Sisifundo Kuthi Sonke
Ibali lomseki weCraigslist uCraig Newmark owala i-11 yeebhiliyoni zeedola sesinye sezona zigqibo zimangalisayo zeshishini lanamhlanje. Ngoxa uninzi lwethu lungasokuze lukhethe olo hlobo lomlinganiselo, imigaqo eluxhasayo lusebenza ngokunzulu. Esi senzo sokumka kubutyebi obutshintsha ubomi sasingeyomali kwaphela. Yayimalunga nenjongo, ulawulo, kunye nokuzinikela kubuthunywa obugxile kuluntu. Ukuqonda isizathu sokuba kutheni kunikela isifundo esinamandla koosomashishini, iinkokeli, naye nabani na ozabalazela umsebenzi onentsingiselo.
Ngubani uCraig Newmark kwaye Yintoni iCraigslist?
UCraig Newmark waqala iCraigslist ngo-1995 njengoluhlu olulula lokuhambisa i-imeyile kwimisitho yaseSan Francisco. Yayiyiprojekthi esecaleni ukusuka kumsebenzi wakhe wosuku njengenjineli yesoftware. Iqonga lavela ngokwasemzimbeni, liqhutywa yimfuno yabasebenzisi yeentengiso ezihleliweyo kunye nonxibelelwano loluntu.
Uyilo lwayo luhlala ludumileyo kwaye lusebenza amashumi eminyaka. Olu gxininiso kusetyenziso ngaphezu kweempawu ezikhanyayo yinxalenye engundoqo yesazisi sayo. I-Craigslist yaba sisikwere sedolophu yedijithali, iququzelela yonke into ukusuka kwirente yezindlu ukuya kukhangelo lwemisebenzi ukuya kwiintengiso zasekhaya.
Isigqibo esothusayo se-11 yeebhiliyoni zeedola
Phakathi kwiminyaka yoo-2000, kumphakamo wewebhu 2.0, iCraigslist yayiyijuggernaut. Ilawula ukuhlelwa kwe-intanethi ngokugcwala okukhulu kunye nengeniso. Iinkampani ezinkulu kunye nabatyali-zimali bathathele ingqalelo, bebona amandla amakhulu okwenza imali.
Kwaxelwa ukuba isigqeba esidumileyo, ekukholelwa ukuba sivela e-eBay, sinike iNewmark ngesithembiso sokuthenga iCraigslist. Uqikelelo lwaluyi-11 yeebhiliyoni zeerandi. Ngokomxholo, oku kwakungaphezulu kwe-market cap yeenkampani ezininzi ze-Fortune 500 ngelo xesha.
UNewmark, kunye nomseki uJim Buckmaster, wathi hayi. Esi sigqibo sothusa amashishini. Idelele yonke ingqiqo eqhelekileyo yokwandisa ubutyebi kunye nezicwangciso zokuphuma eziqhuba iSilicon Valley.
Isizathu Sokuba Wathi Hayi Kubutyebi Obungenakucingelwa
Isizathu yayingeyomali. UNewmark uthe sele "enokwaneleyo." Iimfuno zakhe zobuqu zahlangatyezwa, kwaye ukuqokelelwa kobutyebi ngakumbi yayingeyonto imkhuthazayo. Eyona mpembelelo yayikukugcina uthumo lwesiza kunye nemigaqo yokuziphatha.
Wayesoyikela ukuba ukuthengwa kwenkampani kuya kutshintsha ngokuqinisekileyo ubume obusisiseko beCraigslist. UNewmark wayekholelwa ukuba umnini omtsha uya kubeka phambili inzuzo ngaphezu kwabantu. Oku kunokukhokelela kwiifitsha ezinjengeentlawulo ezisisinyanzelo, iintengiso eziphazamisayo, okanye ukwenza imali ngedatha okunokuthoba amava omsebenzisi.
Umnqophiso ngeMali: Eyona njongo iphambili ibikukunceda abantu banxibelelane kwaye basombulule iingxaki zemihla ngemihla, hayi ukukhulisa ixabiso labaninizabelo. Ukuthembana kwabasebenzisi: Intengiso ibeka emngciphekweni wokungcatsha intembeko yoluntu oluxhomekeke kubulula beqonga kunye nobulungisa. Ulawulo nobuGcisa: UNewmark wayezijonga njengegosa, ingenguye umnini. Umsebenzi wakhe yayikukukhusela i-asethi yoluntu awayencedisa ukuyidala.
Oku kuhambelana nezifundo ekusebenzeni okuzinzileyo, kufana nezo zixutyushwa kwinqaku lethu kwi-Capacity Illusion: Kutheni abaSebenzi abaPhezulu bevutha. Imalunga nokuchaza impumelelo ngokwemiqathango yakho.
Izifundo ezingundoqo kooSomashishini kunye neeNkokeli
Ukhetho lukaNewmark lusifundisa ukuba ezona zigqibo zoshishino zinamandla kaninzi ayizozemali. Ziintanda-bulumko. Ukuchaza "ngokwaneleyo" ngumsebenzi obalulekileyo othintela ukukhukuliseka kunye nokudinwa.
Ikwaqaqambisa ixabiso lobugosa bexesha elide ngaphezu kweendlela zokuphuma zexesha elifutshane. Ukwakha into ezinzileyo ekhonza imfuno yokwenene inokuzaliseka ngakumbi kunokuthengiswa kwentloko. Oku kufuna ukhuseleko oluqatha lwemilinganiselo yakho engundoqo, naphantsi koxinzelelo olukhulu.
Ukusebenzisa "uMgaqo weCraigslist" kumsebenzi wakho
Awudingi inkampani yeebhiliyoni zeedola ukusebenzisa ezi nkcukacha. I "Craigslist Principle" imalunga nokucaca kwenjongo.
Chaza "Kutheni" Yakho: Cacisa ngokucacileyo eyona ngxaki ingundoqo oyisombululayo okanye ixabiso olenzayo ngaphaya kwengeniso. Yazi "Kwanele" Yakho: Qonda into oyifunayo ngokwenene ukuze uzaliseke, ngokwezimali nangomsebenzi. Oku kudala inkululeko. Khusela uNdoqo Wakho: Chonga amaxabiso angaxoxisiyo eprojekthi okanye iqela lakho. Kulungele ukuthi hayi kumathuba anokubabeka esichengeni. Khonza uluntu lwakho: Nokuba ngaba abathengi, oogxa bakho, okanyeabasebenzisi, babeka phambili ukuthembela kunye namava abo ngaphezu kwayo yonke enye into.
Lo mgaqo wonxibelelwano olucacileyo kunye nokukhuselwa kwexabiso ngundoqo kwiinkokeli. Inokukunceda ukuthintela umgibe oqhelekileyo wokuba ngumqobo kwinkampani yakho ngokuxhobisa amaqela ngothumo olumanyeneyo.
Ngaphaya kokuPhumayo: Ukwakha iLifa
I-Craigslist ihlala iliqonga elinamandla, elinengeniso, kwaye linempembelelo namhlanje ngokuchanekileyo kuba uNewmark uthe hayi. Ilifa layo lelinye lokulula okuzinzileyo kunye nokugxila komsebenzisi. Ingqina ukuba inkampani inokuphumelela ngokugqithisileyo ngaphandle kokusukela yonke idola.
Eli bali licela umngeni kwingxelo ebalaseleyo yokuba eyona njongo yeshishini kukufumana okunengeniso okanye i-IPO. Endaweni yoko, ibeka impembelelo kunye nemfezeko ziziphelo ezifanelekileyo. Ukwakha into ehlala ihleli neyenza kakuhle yimpumelelo enkulu.
Ubunkokeli bokwenyani buhlala bubandakanya ukhetho olunzima, oluchasene nenkcubeko. Njengoko kuhlolisisiwe kwi-75 yeSidlo sasemini esiBetha Nakuphi na Udliwano-ndlebe lokuPhuma, ngamanye amaxesha olona lwazi luxabisekileyo luvela ekuqondeni nzulu inkuthazo yabantu, hayi nje amaphepha okulinganisa.
Isiphelo: Sithini isigqibo sakho seebhiliyoni ezili-11 zeedola?
Ukwala kwe-11 yeebhiliyoni zeedola zikaCraig Newmark yi-masterclass kubunkokeli obusekwe kumaxabiso. Isikhumbuza ukuba ezona metrics zibalulekileyo azisoloko zikwi-spreadsheet. Zifumaneka kwinjongo, ukuthembana, kunye nefuthe onalo kuluntu lwakho.
Camngca ukuba yeyiphi imigaqo yakho ekungaxoxiswana ngayo. Yintoni onokuthi uhambe kuyo ukukhusela eyona njongo yakho? Ukuchaza oku kucaca linyathelo lokuqala lokwakha umsebenzi onentsingiselo ehlala ihleli kwaye unqande ukudinwa kukuleqa iimetriki ezingenanto.
Ngaba ukulungele ukwakha inkqubo enenjongo ngakumbi nesebenzayo yeqela lakho? Jonga indlela iSeemless enokukunceda ngayo ulungelelanise imisebenzi kwaye ugxile koko kubaluleke ngokwenene. Ndwendwela iqonga lethu ukuze ufunde ngakumbi.
