Heyi badali, abaphembeleli, kunye nabanini bamashishini amancinci! Ngaba ukhe uzive ngathi uthumela kwindawo engenanto, ngethemba lokuba kukho into eza kuncamathela? Ufaka umsebenzi, udala umxholo omangalisayo, kodwa ukukhula kwabaphulaphuli bakho kuvakala kucotha okanye kumile. Imfihlo yokutyhoboza kweli thafa ayingomxholo othe chatha—kumxholo okrelekrele. Kwaye isitshixo sokufumana ubulumko kukufunda ulwimi lwabaphulaphuli bakho: idatha. Uhlalutyo lwedatha lunokuvakala ngathi ligama elomileyo, leshishini, kodwa kubadali bale mihla, lelona hlakani lakho linamandla. Iguqula ingqikelelo ibe sisicwangciso somdlalo. Esi sikhokelo siya kunciphisa uhlalutyo lwedatha kwaye sikubonise ngokuthe ngqo indlela yokuyisebenzisa ukutsala, ukubandakanya, kunye nokukhulisa abaphulaphuli abathembekileyo abayithandayo into oyenzayo.
Kutheni iDatha inguMhlobo wakho omtsha (kwaye yintoni omawuyilandele) Ngaphambi kokuba singene kwi "njani," makhe sithethe ngokuba "kutheni." Kutheni kufuneka wena, mdali oxakekileyo, ukhathalele amanani kunye neetshathi? Lula: data ikuxelela inyani. Inqumla kwiingqikelelo zakho kwaye ikubonise eyona nto isebenzayo. Endaweni yokucinga, "Ndivakalelwa kukuba abaphulaphuli bam bayazithanda iividiyo zam zeresiphi," idatha ikuvumela ukuba uthi, "Iividiyo zam zeresiphi zine-25% yezinga eliphezulu lokubandakanyeka kwaye ziqhuba ucofa ka-3x kwiwebhusayithi ngakumbi kunomnye umxholo wam." Leyo yinqanaba elitshintsha umdlalo lokucaca.
Iimetriki eziphambili wonke uMdali kufuneka abeke iliso Awudingi ukulandela yonke into. Qala ngezi metrics zisisiseko ezinxulumene ngqo nokukhula kwabaphulaphuli:
Izinga loMthendeleko: Oku kungaphezulu kokuthanda nje. Ibandakanya izimvo, izabelo, kunye nogcino. Izinga lokuzibandakanya eliphezulu libonisa i-algorithms ukuba umxholo wakho ubalulekile, onceda abantu abaninzi ukuba bawubone. Ukufikelela kunye neMbonakaliso: Ukufikelela linani labasebenzisi abakhethekileyo ababone umxholo wakho. Umboniso linani lilonke lamaxesha eboniswe ngawo. Ukuthelekisa ezi zimbini kunokukuxelela ukuba abantu abafanayo babona izithuba zakho ngokuphindaphindiweyo. Iidemografi zabaphulaphuli: Ngoobani abaphulaphuli bakho? Ukwazi iminyaka yabo, isini, kunye nendawo kukunceda ulungelelanise umxholo wakho, imiyalezo, kunye neshedyuli yakho yokuthumela. Ireyithi yokuNcofa (CTR): Oku kubalulekile kuyo nayiphi na ikhonkco owabelana ngayo. Ilinganisa ukuba bangaphi abantu abacofe kwikhonkco lakho xa kuthelekiswa nokuba bangaphi abayibonileyo. I-CTR ephezulu ithetha ukuba ukubizelwa kwakho esenzweni kuyasebenza. Inqanaba lokuKhula komlandeli: Musa ukujonga nje inani lilonke. Landela umkhondo ukuba ukhawuleza kangakanani ukufumana (okanye ukulahlekelwa) nabalandeli iveki yonke ukuze uqonde ifuthe lemizamo yakho.
Uninzi lwamaqonga ezentlalo ane-analytics eyakhelwe-ngaphakathi (njenge-Instagram Insights okanye i-Twitter Analytics) enikezela le datha mahhala. Kwenze umkhwa ukuzijonga veki nganye.
Ukuguqula iDatha ibe yi-Actionable Audience Insights Ukuqokelela idatha linyathelo lokuqala. Umlingo wokwenyani wenzeka xa uwuhlalutya ukuze wenze izigqibo ezizizo. Kulapho usuka khona "kwenzeke ntoni" uye ku "yintoni ekumele ndiyenze ngokulandelayo?"
Chonga isiqulatho sakho esiPhezulu Hamba nge-analytics yakho kwaye wenze uluhlu lwezithuba zakho eziphezulu ze-5-10 ukusuka kwiinyanga ezimbalwa ezidlulileyo ngokusekelwe ekubandakanyekeni kunye nokufikelela. Jonga iipateni. Zibuze:
Wawuthini umxholo okanye umxholo? Yiyiphi ifomathi endiyisebenzisileyo (i-Reel, i-carousel, ividiyo emide, i-blog post)? Yayiyintoni ihuka kwisihloko okanye kwintshayelelo? Liliphi ixesha losuku kunye nosuku lweveki endiliposileyo?
Uya kufumanisa ukuba abaphulaphuli bakho banokhetho olucacileyo. Mhlawumbi bazibandakanya ngakumbi ngamabali akho angasemva kwe-scene kunezithombe zakho ezikhazimlisiweyo. Okanye ii-carousels ze-Q&A ngoLwesibini emva kwemini litikiti lakho legolide. Phinda ujonge into esebenzayo!
Qonda uhambo lwabaphulaphuli bakho Abaphulaphuli bakho abakufumani kwaye ngoko nangoko babe ngumntu othanda kakhulu. Bahamba uhambo. Idatha inokukunceda wenze imephu yoku. Umzekelo, unokuqaphela ukuba uhlobo oluthile lwe-Instagram Reel luzisa abalandeli abaninzi abatsha. Emva koko, isihloko esithile seposi yebhlog sinezinga eliphezulu lokuguqulwa lokuguqula abalandeli abatsha kubabhalisi be-imeyile. Ngokuqonda le ndlela, unokwenza ifunnel yomxholo ekhokela abantu ngabom ukusuka ekufumaneni ukuya ekunyanisekeni. Isixhobo esifana ne-Seemless sinokuba luncedo kakhulu apha, njengoko sikuvumela ukuba ubone ukuba ngawaphi amakhonkco kwi-bio yakho afumana eyona nto icofayo, ikunika ukuqonda ngokuthe ngqo kwinto abaphulaphuli bakho abanomdla kakhulu wokufunda ngakumbi.
Izicwangciso eziPhambili: Ukusebenzisa iDatha ye-Hyper-Growth Nje ukuba ukhululeke ngeziseko, ungasebenzisa idatha ngeendlela ezintsonkothileyo ukukhawulezisa ukukhula kwakho.
Yenza uhlalutyo loKhuphiswano Awudingi ukuqamba kwakhona ivili. Jonga abadali kwi-niche yakho abaphambi kwakho kancinane. Loluphi uhlobo lomxholo abawuthumelayo? Yintoni eyenza izimvo ezininzi kunye nezabelo kubo? Sebenzisa izixhobo (ezininzi zikhululekile) ukubona zabouqikelelo lwamazinga othethathethwano kunye nokukhula kwabalandeli. Oku akukho malunga nokuzikopa, kodwa malunga nokuqonda into ehambelana nabaphulaphuli ofuna ukubatsala. Inokuveza izikhewu zomxholo onokuzizalisa okanye iifomati ezintsha onokuzivavanya.
A/B Vavanya yonke into Uhlalutyo lwedatha lukuguqula ube yinzululwazi, kwaye iqonga lakho libhubhoratri yakho. Musa ukucinga nje—vavanya! Uvavanyo lwe-A / B (okanye uvavanyo lokwahlula) kuthetha ukutshintsha enye into ukuze ubone indlela ekuchaphazela ngayo ukusebenza. Ungavavanya:
Iingcaciso: Zama umbuzo ngokuchasene nengxelo. Okubonwayo: Vavanya ifoto ngokuchasene nevidiyo yesihloko esifanayo. Amaxesha okuthumela: Thumela uhlobo olufanayo lomxholo ngamaxesha ahlukeneyo ukuze ufumane eyona festile ilungileyo. Ukubizela-Izenzo (CTAs): "Cofa ikhonkco kwi-bio yam" vs. "Funda ngakumbi kwiblogi yam."
Yenza uvavanyo, ulinganise iziphumo, kwaye uvumele idatha ikuxelele ukuba yeyiphi inguqulelo ekhethwa ngabaphulaphuli bakho.
Ukwakha iSicwangciso soMxholo oqhutywa yiDatha Ngoku, makhe sizidibanise zonke zibe yinkqubo ezinzileyo. Isicwangciso somxholo wedatha sithetha ukucwangcisa umxholo wakho ngokusekelwe kubungqina, kungekhona nje i-hunch.
Yenza iKhalenda yoMxholo ochazwe yiDatha Ikhalenda yakho yomxholo akufuneki ibe luluhlu lweembono ezingacwangciswanga. Kufuneka ibe sisicwangciso sobuchule esakhiwe kwizinto ozifumeneyo. Ngokusekelwe kuhlalutyo lwakho, unokugqiba:
"NgoMvulo zezecarousels zemfundo kuba zinezinga eliphezulu lokonga." "Ndiza kuthumela iReel ebandakanyekayo rhoqo emva kwemini ngoLwesine xa ukufikelela kwam kuphezulu." "Ndiza kusebenzisa iposi yam yangoLwesihlanu ukukhuthaza inqaku lam lebhlog yamva nje, njengoko kulapho ndifumana ucofa kakhulu kwiwebhusayithi yam ngephepha lam elibonakalayo."
Le ndlela iqinisekisa ukuba isiqwenga ngasinye somxholo sinenjongo kunye nethuba eliphezulu lokuphumelela.
Cwangcisa iiNjongo eziCwangcisiweyo Ekugqibeleni, sebenzisa idatha ukuseta iinjongo ezithile, ezinokulinganiswa, ezifikelelekayo, ezifanelekileyo, kunye nexesha (i-SMART). Esikhundleni sokuba "Ndifuna ukukhulisa abaphulaphuli bam," injongo ye-SMART enolwazi ngedatha iya kuba: "Ndiya kwandisa ukubalwa kwam abalandeli be-Instagram nge-10% kwikota elandelayo ngokuthumela iiReel ezintathu ngeveki, eziye zaqhuba i-50% yabalandeli bam abatsha." Oku kukunika injongo ecacileyo kunye nesicwangciso esicacileyo sokuyifeza.
Isiphelo: Qala uhambo lwakho lwedatha namhlanje Ukwamkela uhlalutyo lwedatha akukho malunga nokuphulukana nentlantsi yakho yokuyila-imalunga nokuyifutha. Ngumahluko phakathi kokukhwaza kwigumbi elinabantu abaninzi nokuba nencoko enentsingiselo noluntu olufumanayo. Ngokuqonda indlela abaphulaphuli bakho abaziphatha ngayo, unokwenza umxholo abafuna ukuwubona ngokwenyani, usakha abalandeli abanamandla, ababandakanyekayo ngakumbi. Qala kancinci. Khetha i-metrics enye okanye ezimbini oza kugxila kuzo kule veki. Hlaziya ulwazi lwakho, fumana ipateni enye, kwaye ulungelelanise isithuba sakho esilandelayo ngokufanelekileyo. Indlela eya ekukhuleni ilungiselelwe ukuqonda, kwaye zonke zikulindile kuhlalutyo lwakho. Ngaba ukulungele ukuyeka ukuthelekelela kwaye uqalise ukukhula? Ubizo lwakho lokuSebenza: Kule veki, vula ithebhu yohlalutyo kwiqonga lakho eliphambili. Chonga isithuba sakho esisebenza kakuhle kwinyanga ephelileyo kwaye ubhale phantsi izizathu ezithathu ocinga ukuba ziphumelele. Emva koko, sebenzisa olo lwazi ukucwangcisa umxholo wakho olandelayo. Yabelana nge "aha!" umzuzu kunye nathi!
