Muraho abarema, abaterankunga, na banyiri imishinga mito! Ujya wumva ko ushyira mubusa, wizeye ko hari ikintu kizakomeza? Urimo gushira mubikorwa, ukora ibintu bitangaje, ariko iterambere ryabakwumva ryumva gahoro cyangwa rihagaze. Ibanga ryo guca muri kiriya kibaya ntabwo aribyinshi gusa - nibirimo ubwenge. Kandi urufunguzo rwo kurushaho kugira ubwenge nukwiga ururimi rwabakwumva: amakuru. Isesengura ryamakuru rishobora kumvikana nkijambo ryumye, ryibigo, ariko kubarema bigezweho, ninshuti yawe ikomeye. Ihindura gukeka muri gahunda yimikino. Aka gatabo kazagaragaza isesengura ryamakuru kandi rikwereke neza uburyo wakoresha kugirango ukurura, kwishora, no gukura abayoboke b'indahemuka bakunda ibyo ukora.
Kuki Data ari Inshuti Yawe Nziza (Kandi Niki Gukurikirana) Mbere yo kwibira muri "gute," reka tuvuge "impamvu." Kuki ugomba, umuremyi uhuze, kwita kumibare nimbonerahamwe? Byoroshye: amakuru akubwira ukuri. Igabanya ibitekerezo byawe ikwereka icyakora mubyukuri. Aho gutekereza, "Ndumva abanteze amatwi bakunda amashusho yanjye ya resept," amakuru arakubwira ati: "Amashusho yanjye ya resept afite igipimo cyo hejuru cyo gusezerana 25% kandi atwara 3x gukanda kurubuga kurenza ibindi bintu byanjye." Urwo ni urwego ruhindura umukino urwego rusobanutse.
Ibipimo by'ingenzi Buri Muremyi agomba gukurikirana Ntugomba gukurikirana byose. Tangira kuri ibi bipimo fatizo bifitanye isano itaziguye no gukura kwabumva:
Igipimo cyo gusezerana: Ibi birenze gukunda. Harimo ibitekerezo, gusangira, no kuzigama. Igipimo kinini cyo gusezerana cyerekana algorithms ko ibikubiyemo bifite agaciro, bifasha abantu benshi kubibona. Kugera no Kwerekana: Kugera numubare wabakoresha badasanzwe babonye ibikubiyemo. Ibitekerezo numubare winshuro yerekanwe. Kugereranya byombi birashobora kukubwira niba abantu bamwe babona inyandiko zawe inshuro nyinshi. Imibare yabateze amatwi: Abakwumva ninde? Kumenya imyaka yabo, igitsina, hamwe n’aho bigufasha guhuza ibikubiyemo, ubutumwa, ndetse na gahunda yawe yo kohereza. Kanda-Binyuze ku gipimo (CTR): Ibi nibyingenzi kumurongo uwo ariwo wose musangiye. Ipima umubare wabantu bakanze kumurongo wawe ugereranije nabenshi babibonye. CTR ndende isobanura guhamagarwa kwawe-gukora ni byiza. Igipimo cyubwiyongere bw'abakurikira: Ntukarebe gusa umubare rusange. Kurikirana uburyo wihuta (cyangwa gutakaza) abayoboke icyumweru-icyumweru kugirango wumve ingaruka zimbaraga zawe.
Imbuga nkoranyambaga nyinshi zubatswe mu gusesengura (nka Instagram Insights cyangwa Twitter Analytics) zitanga aya makuru kubuntu. Gira akamenyero ko kubagenzura buri cyumweru.
Guhindura Ibyatanzwe Mubikorwa Byabumva Gukusanya amakuru ni intambwe ya mbere. Ubumaji nyabwo bubaho iyo ubisesenguye kugirango ufate ibyemezo byuzuye. Aha niho wimuka ukava "kubyabaye" ukajya "nkore iki nyuma?"
Menya Ibirimo Hejuru-Bikora Genda unyuze mubisesengura hanyuma ukore urutonde rwimyanya 5-10 yambere uhereye mumezi ashize ukurikije gusezerana no kugera. Shakisha imiterere. Ibaze:
Ni ubuhe butumwa cyangwa insanganyamatsiko? Ni ubuhe bwoko nakoresheje (Reel, karuseli, videwo ndende, inyandiko ya blog)? Ni ikihe gikonjo cyanditseho cyangwa intro? Nisaha ki kumunsi numunsi wicyumweru nashyizeho?
Urashobora kuvumbura ko abakwumva bafite ibyo bakunda. Birashoboka ko bahuza byinshi ninkuru zawe inyuma yinyuma kuruta amafoto yawe meza. Cyangwa ahari Q&A karuseli kumunsi wo kuwa kabiri nyuma ya saa sita ni tike yawe ya zahabu. Inshuro ebyiri kubikorwa!
Sobanukirwa Urugendo rwabakwumva Abakwumva ntibagusanga kandi uhita uba superfan. Baragenda. Amakuru arashobora kugufasha gushushanya iyi. Kurugero, urashobora kubona ko ubwoko runaka bwa Instagram Reel buzana abayoboke benshi bashya. Noneho, ingingo yihariye ya blog yanditse ifite igipimo kinini cyo guhindura abayoboke bashya mubiyandikishije kuri imeri. Mugusobanukirwa iyi nzira, urashobora gukora ibice bikubiyemo kuyobora nkana kuyobora abantu kuva mubuvumbuzi kugeza ubudahemuka. Igikoresho nka Seemless kirashobora kugufasha bidasanzwe hano, kuko kigufasha kubona amahuza muri bio yawe arimo gukanda cyane, bikaguha ubushishozi butaziguye mubyo abakwumva bashishikajwe no kwiga byinshi.
Ingamba Zigezweho: Gukoresha Data kuri Hyper-Gukura Umaze kworoherwa nibyingenzi, urashobora gukoresha amakuru muburyo buhanitse kugirango wihute gukura.
Kora Isesengura Kurushanwa Ntugomba kubyutsa uruziga. Reba abarema muri niche yawe iri imbere yawe gato. Ni ibihe bintu barimo kohereza? Niki gitanga ibitekerezo byinshi nigabana kuri bo? Koresha ibikoresho (benshi ni ubuntu) kugirango ubone ibyabougereranije igipimo cyo gusezerana no kwiyongera kwabakurikira. Ibi ntabwo ari ukubigana, ahubwo ni ukumva icyumvikana nabumva ushaka gukurura. Irashobora kwerekana icyuho cyibirimo ushobora kuzuza cyangwa imiterere mishya ushobora kugerageza.
A / B Gerageza Byose Isesengura ryamakuru riguhindura umuhanga, kandi urubuga rwawe ni laboratoire yawe. Ntukibwire gusa - ikizamini! Ikizamini cya A / B (cyangwa kugabana ibice) bisobanura guhindura impinduka imwe kugirango urebe uko igira ingaruka kumikorere. Urashobora kugerageza:
Ibisobanuro: Gerageza ikibazo n'amagambo. Amashusho: Gerageza ifoto irwanya videwo kumutwe umwe. Kohereza Ibihe: Kohereza ubwoko bumwe bwibirimo mugihe gitandukanye kugirango ubone idirishya ryiza. Hamagara-Ibikorwa (CTAs): "Kanda ihuriro muri bio yanjye" na "Wige byinshi kuri blog yanjye."
Koresha ikizamini, upime ibisubizo, hanyuma ureke amakuru akubwire verisiyo abakwumva bakunda.
Kubaka Ingamba-Ibirimo Noneho, reka tubihuze byose muri sisitemu irambye. Ingamba zishingiye ku mibare bisobanura gutegura ibikubiyemo bishingiye ku bimenyetso, ntabwo ari igituba gusa.
Kora Kalendari Ibirimo Yamenyeshejwe na Data Kalendari yawe yibirimo ntigomba kuba urutonde rwibitekerezo bidasanzwe. Byakagombye kuba gahunda yibikorwa byubushakashatsi. Ukurikije isesengura ryawe, ushobora guhitamo:
"Ku wa mbere ni kuri karuseli yigisha kuko ifite igipimo kinini cyo kuzigama." "Nzohereza Reel ishimishije buri wa kane nyuma ya saa sita iyo ngeze hejuru." "Nzakoresha inyandiko yanjye yo ku wa gatanu kugira ngo menyekanishe inyandiko yanjye iheruka, kuko ari bwo mbonye gukanda cyane ku rubuga rwanjye nkoresheje urupapuro rwanjye rutagaragara."
Ubu buryo butuma buri gice kirimo gifite intego n'amahirwe menshi yo gutsinda.
Ishyirireho intego za SMART Hanyuma, koresha amakuru kugirango ushireho intego zihariye, zipimwa, zagerwaho, zingirakamaro, nigihe cyagenwe (SMART). Aho kugira ngo "Ndashaka kuzamura abanteze amatwi," intego ya SMART yamenyeshejwe amakuru yaba igira iti: "Nziyongera ku mubare w'abakurikira kuri Instagram ku gipimo cya 10% mu gihembwe gitaha mboherereje Reels eshatu mu cyumweru, zagiye zitera amateka 50% by'abayoboke banjye bashya." Ibi biguha intego isobanutse ningamba zisobanutse zo kubigeraho.
Umwanzuro: Tangira Urugendo rwawe Amakuru Uyu munsi Kwakira amakuru yisesengura ntabwo ari ugutakaza igihangano cyawe cyo guhanga - ni ugukongeza. Ni itandukaniro riri hagati yo gutaka mucyumba cyuzuye abantu no kugirana ikiganiro gifatika nabaturage bakugeza. Mugusobanukirwa imyitwarire yabateze amatwi, urashobora gukora ibintu bifuza kubona, byubaka ibikurikira, bikunzwe cyane. Tangira gato. Toranya kimwe cyangwa bibiri kugirango wibande kuri iki cyumweru. Ongera usuzume ubushishozi bwawe, shakisha icyitegererezo, hanyuma uhindure inyandiko ikurikira. Inzira yo gukura yashizwemo ubushishozi, kandi bose baragutegereje muri analyse yawe. Witeguye guhagarika gukeka no gutangira gukura? Umuhamagaro wawe-Kuri-Igikorwa: Muri iki cyumweru, fungura isesengura ryibanze kurubuga rwawe rwibanze. Menya inyandiko yawe imwe yitwaye neza kuva mukwezi gushize hanyuma wandike impamvu eshatu utekereza ko zatsinze. Noneho, koresha ubwo bushishozi kugirango utegure igice gikurikira. Sangira "aha!" akanya natwe!
