Opanga, olimbikitsa, ndi eni mabizinesi ang'onoang'ono! Kodi mumamva ngati mukulemba zinthu zopanda kanthu, mukuyembekeza kuti china chake chikhalabe? Mukugwira ntchito, ndikupanga zinthu zodabwitsa, koma kukula kwa omvera anu kumamveka pang'onopang'ono kapenanso kuyimirira. Chinsinsi chodumphadumpha m'chigwacho sichimangokhutiritsa - ndi zinthu zanzeru. Ndipo kiyi kuti mukhale wanzeru ndikuphunzira chilankhulo cha omvera anu: data. Kusanthula kwa data kumatha kumveka ngati nthawi yowuma, yamakampani, koma kwa opanga amakono, ndiye mthandizi wanu wamphamvu kwambiri. Imasintha zongoyerekeza kukhala dongosolo lamasewera. Bukuli lichepetsa kusanthula kwa data ndikukuwonetsani momwe mungagwiritsire ntchito kukopa, kuchita nawo, ndikukulitsa omvera omwe amakonda zomwe mumachita.
Chifukwa Chake Data Ndi Bwenzi Lanu Latsopano (Ndi Zomwe Muyenera Kutsatira) Tisanalowe mu "motani," tiyeni tikambirane za "chifukwa." Chifukwa chiyani inu, wopanga wotanganidwa, muyenera kusamala za manambala ndi ma chart? Zosavuta: deta imakuuzani zoona. Imadutsa malingaliro anu ndikukuwonetsani zomwe zikugwira ntchito. M'malo moganiza kuti, "Ndimaona ngati omvera anga amakonda mavidiyo anga a maphikidwe," deta imakulolani kuti munene, "Makanema anga a maphikidwe ali ndi chiwerengero cha 25% chapamwamba ndipo amayendetsa maulendo 3x owonjezera pa webusaiti kusiyana ndi zina zanga." Ndiwo kusintha kwamasewera kumveka bwino.
Ma Metrics Ofunikira Wopanga Aliyense Ayenera Kuyang'anira Simufunikanso kutsatira chilichonse. Yambani ndi ma metric oyambira awa omwe akukhudzana mwachindunji ndi kukula kwa omvera:
Chibwenzi: Izi ndizoposa zokonda chabe. Zimaphatikizapo ndemanga, zogawana, ndi zosunga. Kuchulukirachulukira kumawonetsa ma aligorivimu kuti zomwe muli nazo ndi zofunika, zomwe zimathandiza anthu ambiri kuziwona. Fikirani ndi Zowonera: Fikirani ndi chiwerengero cha ogwiritsa ntchito apadera omwe adawona zomwe mwalemba. Zowonera ndi kuchuluka kwanthawi zonse zomwe zidawonetsedwa. Kuyerekeza awiriwa kungakuuzeni ngati anthu omwewo akuwona zolemba zanu mobwerezabwereza. Chiwerengero cha Omvera: Omvera anu ndi ndani? Kudziwa zaka zawo, jenda, ndi malo kumakuthandizani kuti musinthe zomwe mumalemba, mauthenga, komanso nthawi yanu yotumizira. Click-Through Rate (CTR): Izi ndizofunikira pa ulalo uliwonse womwe mumagawana. Imayesa kuchuluka kwa anthu omwe adadina ulalo wanu poyerekeza ndi angati omwe adawona. CTR yapamwamba imatanthawuza kuti kuyitanira kwanu kuchitapo kanthu ndikothandiza. Kukula kwa Otsatira: Osangoyang'ana chiwerengero chonse. Onani momwe mukupezera (kapena kutayika) otsatira mwachangu sabata ndi sabata kuti mumvetsetse kukhudzika kwa zomwe mukuchita.
Malo ambiri ochezera a pa Intaneti ali ndi zowunikira (monga Instagram Insights kapena Twitter Analytics) zomwe zimapereka izi kwaulere. Khalani ndi chizoloŵezi chozifufuza mlungu uliwonse.
Kusintha Data kukhala Actionable Audience Insights Kusonkhanitsa deta ndi sitepe imodzi. Matsenga enieni amachitika mukausanthula kuti mupange zisankho zanzeru. Apa ndipamene mumachoka "zomwe zidachitika" kupita "nditani kenako?"
Dziwani Zomwe Mukuchita Kwambiri Pitani ku analytics yanu ndikupanga mndandanda wazomwe mumalemba 5-10 kuchokera miyezi ingapo yapitayo kutengera zomwe mwachita komanso kufikira. Fufuzani zitsanzo. Dzifunseni nokha:
Kodi mutu kapena mutu wake unali chiyani? Ndi mtundu wanji womwe ndidagwiritsa ntchito (Reel, carousel, kanema wamawonekedwe aatali, positi yamabulogu)? Kodi mbedza inali chiyani mu mawu ofotokozera kapena oyambilira? Ndi nthawi yanji ya tsiku ndi tsiku la sabata yomwe ndidalemba?
Mudzazindikira kuti omvera anu ali ndi zomwe amakonda. Mwina amacheza kwambiri ndi nkhani zanu zakuseri kwazithunzi kuposa zithunzi zanu zopukutidwa. Kapena ma carousel a Q&A Lachiwiri masana ndi tikiti yanu yagolide. Pawiri pa zomwe zimagwira!
Mvetserani Ulendo wa Omvera Anu Omvera anu sakupezani ndipo nthawi yomweyo amakhala wokonda kwambiri. Iwo amapita ulendo. Deta ikhoza kukuthandizani kupanga izi. Mwachitsanzo, mutha kuzindikira kuti mtundu wina wa Instagram Reel umabweretsa otsatira ambiri. Kenako, mutu wina wa positi wabulogu uli ndi chiwongola dzanja chachikulu chosinthira otsatira atsopano kukhala olembetsa maimelo. Pomvetsetsa njira iyi, mutha kupanga cholumikizira chomwe chimatsogolera anthu mwadala kuchokera pakuzindikira mpaka kukhulupirika. Chida chonga Seemless chingakhale chothandiza kwambiri apa, chifukwa chimakupatsani mwayi wowona maulalo omwe ali mu bio yanu omwe akudina kwambiri, ndikupatseni chidziwitso chazomwe omvera anu akufuna kudziwa zambiri.
Njira Zapamwamba: Kugwiritsa Ntchito Data for Hyper-Growth Mukakhala omasuka ndi zoyambira, mutha kugwiritsa ntchito deta m'njira zotsogola kuti mupititse patsogolo kukula kwanu.
Pangani Kusanthula Kwampikisano Simufunikanso kuyambitsanso gudumu. Yang'anani opanga mu niche yanu omwe ali patsogolo panu pang'ono. Kodi akulemba zinthu zotani? Ndi chiyani chomwe chimapanga ma comment ambiri ndi ma share kwa iwo? Gwiritsani ntchito zida (zambiri ndi zaulere) kuti muwone zawokuyerekeza mitengo yolumikizana komanso kukula kwa otsatira. Izi sizokhudza kuwakopera, koma kumvetsetsa zomwe zimagwirizana ndi omvera omwe mukufuna kukopa. Itha kuwulula mipata yomwe mungathe kudzaza kapena mawonekedwe atsopano omwe mungayese.
A/B Yesani Chilichonse Kusanthula kwa data kumakusandutsani kukhala wasayansi, ndipo nsanja yanu ndi labotale yanu. Osangoganiza-yesani! Kuyesa kwa A/B (kapena kuyesa kugawanika) kumatanthauza kusintha kusintha kumodzi kuti muwone momwe zimakhudzira ntchito. Mutha kuyesa:
Mawu Omasulira: Yesani funso motsutsana ndi mawu. Zowoneka: Yesani chithunzi ndi kanema wa mutu womwewo. Nthawi Zotumiza: Tumizani zinthu zomwezo nthawi zosiyanasiyana kuti mupeze zenera lanu labwino kwambiri. Kuitana-Ku-Zochita (CTAs): "Dinani ulalo wamoyo wanga" motsutsana ndi "Phunzirani zambiri pabulogu yanga."
Yesetsani kuyesa, yezani zotsatira, ndipo mulole deta ikuuzeni mtundu womwe omvera anu amakonda.
Kupanga Njira Yoyendetsera Zinthu Zoyendetsedwa ndi Data Tsopano, tiyeni tibweretse zonse pamodzi mu dongosolo lokhazikika. Dongosolo loyendetsedwa ndi data limatanthawuza kukonzekera zomwe mwalemba potengera umboni, osati kungofufuza chabe.
Pangani Kalendala Yogwirizana ndi Deta Kalendala yanu yazinthu sikuyenera kukhala mndandanda wamaganizidwe mwachisawawa. Iyenera kukhala ndondomeko yokhazikika yomangidwa pazomwe mwapeza. Kutengera kusanthula kwanu, mutha kusankha:
"Lolemba ndi la ma carousel ophunzirira chifukwa ali ndi ndalama zambiri zosungira." "Ndidzatumiza Reel yochititsa chidwi Lachinayi lililonse masana ndikafika kwambiri." "Ndigwiritsa ntchito positi yanga Lachisanu kuti ndilimbikitse nkhani yanga yaposachedwa kwambiri yabulogu, popeza ndipamene ndimadina kwambiri patsamba langa kudzera patsamba langa la Seemless."
Njirayi imatsimikizira kuti chilichonse chili ndi cholinga komanso mwayi wopambana.
Khazikitsani Zolinga za SMART Pomaliza, gwiritsani ntchito deta kuti mukhazikitse zolinga zenizeni, zoyezeka, zotheka, zoyenera, komanso zanthawi yake (SMART). M'malo mwa "Ndikufuna kukulitsa omvera anga," cholinga cha SMART chodziwitsidwa ndi deta chikanakhala: "Ndidzawonjezera chiwerengero cha otsatira anga a Instagram ndi 10% mu kotala yotsatira potumiza ma Reel atatu pa sabata, omwe akhala akuyendetsa 50% ya otsatira anga atsopano." Izi zimakupatsani cholinga chomveka bwino komanso ndondomeko yomveka bwino kuti mukwaniritse.
Kutsiliza: Yambitsani Ulendo Wanu Wa data Lero Kukumbatira ma analytics a data sikungotaya mphamvu yanu yopangira zinthu - koma kukulitsa. Ndi kusiyana pakati pa kufuula m'chipinda chodzaza ndi anthu ndi kukambirana momveka bwino ndi anthu ammudzi zomwe zimakupezani. Pomvetsetsa zomwe omvera anu amachita, mutha kupanga zomwe akufuna kuwona, ndikupanga otsatira amphamvu, otanganidwa kwambiri. Yambani pang'ono. Sankhani chimodzi kapena ziwiri zomwe mungaganizire kwambiri sabata ino. Onaninso zomwe mwazindikira, pezani chitsanzo chimodzi, ndikusintha positi yanu moyenerera. Njira yopita kukukula idapangidwa ndi zidziwitso, ndipo onse akukuyembekezerani muzowerengera zanu. Mwakonzeka kusiya kulosera ndikuyamba kukula? Kuyitanira Kwanu Kuchitapo kanthu: Sabata ino, tsegulani tabu ya analytics papulatifomu yanu yoyamba. Dziwani zomwe mwalemba zomwe zachita bwino kwambiri kuyambira mwezi watha ndikulemba zifukwa zitatu zomwe mukuganiza kuti zachita bwino. Kenako, gwiritsani ntchito kuzindikirako kukonzekera gawo lanu lotsatira. Gawani "aha!" mphindi ndi ife!
