Amalungu ecala. Iijini ezibhityileyo. Isihluzo saseValencia. Singathetha kuphela ngesizukulwana esinye: iMillennials. Nje ukuba igxothwe njengento engaxolelekiyo, iMillennials yenza inkcubeko yepop ibuye. Emva kokulawula izihloko zeendaba ngaphezulu kweshumi leminyaka, isizukulwana-esizalwe phakathi ko-1981-1996-sathatha inyathelo lokubuyela umva njengoko u-Gen Z wayengena ekukhanyeni. Kodwa kwiinyanga zamva nje, baye baphinda bafumana i-cache yenkcubeko kwaye ekugqibeleni bafumana iintyatyambo ezibafaneleyo ukuze babe ngoovulindlela kwinkcubeko yemidiya yoluntu. IMillennials yayingabokuqala abamkela ezinye zenethiwekhi eziye zaba ziibhemoth zehlabathi. Njengoko uMonica Dimperio-amandla asemva kweHashtag Lifestyle, umcebisi owenza iibrendi zipholile, zichubekile ngokwenkcubeko kwaye akunakwenzeka ukuskrola kwixesha elidlulileyo-wayibeka: "Iminyaka eyiwaka yakhula kunye kwaye ngaphandle kwentlalontle-sikhumbula ihlabathi phambi kohluzo kunye nabalandeli-ngoko ubudlelwane bethu kunye nalo bunzulu. malunga nenkcazo-ntetho, intsingiselo kunye ne-vibe-nangoku Sakha inkcubeko i-Gen Z ngoku iyaphumelela. UDimperio yiMillennial ngokwakhe, kunye nomakhi wophawu kunye nemveli yedijithali encede ukuchaza inkcubeko yempembelelo. Kwaye ngenxa yokuba intlalontle i-nostalgic yeMillennials, ayenzi isizukulwana sibe yinto yexesha elidlulileyo, kunye ne-83% yeMillennials eneneni icwangcisa ukunxibelelana neempawu kwintlalontle ngakumbi okanye ngokufanayo njengoko benzayo ngoku, ngokweNgxelo yeSicwangciso soBuchule beMedia ka-2026. Le yeyona nto ininzi yayo nayiphi na iminyaka yobudala. Njengoko ingeniso yabo kunye namandla enkcitho enyuka, ixesha labo elongezelelweyo kuluntu liguqulela kumathuba okwenyani eemveliso. Kwesi sikhokelo, sichaza indlela iMillennials efuna ngayo ukuba iibrendi zibonakale kumajelo asekuhlaleni kunye nendlela yokuthengisa kubo ngendlela eyiyo. Ufikelela njani kwiMillennials kwimidiya yoluntu Kwintlalontle, iMillennials ijonge unxibelelwano. Nokuba ingabantu ababaziyo ngokwenyani, abaphembeleli kunye nosaziwayo, okanye iibrendi. Njengoko u-Dimperio wachaza, "Ngenxa yokuba sikhulile kunye nokuvela kweqonga ngalinye eliphambili, imidiya yoluntu iye yaba yisiseko seemvakalelo kwiMillennials. Yindlela esiyikhumbula ngayo imihla yokuzalwa, sihlale sinxibelelana nabahlobo bakudala kwaye sizive sincinci xa sibukele umboniso wedwa esofeni. Bubuqabane. " Idatha iyayixhasa le nto. Ngokutsho kwe-Index, i-92% yeMillennials isebenzisa intlalo ukuze ihambisane namaxesha enkcubeko. Ezi aziyiyo into efanayo kunye neentsingiselo. Endaweni yoko, bajonge amava ekwabelwana ngawo kunye namatye okuthintela. UDimperio uyaqhubeka, "Asileqeki iintsingiselo okanye sizame ukuba ngabaphembeleli. Sijonge ii-hacks, ukuhlekisa kunye nesikhumbuzo sokuba asisithi sodwa esijikelezayo kulo naliphi na inqanaba lobomi esikulo (iminyaka ephakathi). Yiyo loo nto sitsalela kumxholo osifundisayo, osonwabisa okanye osenza sizive sibonwa. Ukuba isinceda sipheke isidlo esingcono kwisidlo sangokuhlwa, kuba ithumela i-broral okanye ithumela i-brom yethu ngcono, ithumela i-brom. sisondele kakhulu ekhaya, siyalandela.” Umdla weMillennials womxholo oziva uluncedo kwaye unxibelelwano oluqhutywa lusebenza kwiibrendi, nazo. Amashumi amane eepesenti athi afuna ukuba iimpawu zibeke phambili umxholo wemfundo malunga neemveliso kunye neenkonzo kwi-2026, ngokwe-Q1 2026 Sprout Pulse Survey. Enye i-27% ijonge umxholo ogxile kuluntu. Ngeli xesha lilungileyo, iibrendi akufuneki zenze impazamo yokutyhala intengiso enzima. IMillennials ifuna iibrendi ziyeke ukusebenzisa ithowuni yokuthengisa okanye yeshishini kwaye, endaweni yoko, yayame kubunyani, ngokutsho kweSprout Social Index™. "Asiyidingi ukugqibelela, sifuna ubuntu. Ukuba ivakalelwa ngathi intengiso, siphumile. Kodwa ukuba ivakalelwa njengomhlobo onomdla? Singaphakathi, "ushwankathela uDimperio. Zeziphi iinethiwekhi zemidiya yoluntu ezisetyenziswa yiMillennials kwaye ngoba? Ngokutsho kwe-Q1 2026 Sprout Pulse Survey, i-76% yabasebenzisi be-Millennial media media kwi-Instagram, i-70% i-Facebook kunye ne-69% i-YouTube, okwenza ezi ziqonga zithandwa kakhulu kwisizukulwana. Ukugrumba nzulu kwindlela abasebenzisa ngayo amaqonga athile, iMillennials ixela iTikTok sesona siteshi basithanda kakhulu ukubhenela kuso ukufunyanwa kwemveliso, ilandelwa ngokusondeleyo nguFacebook kunye ne-Instagram, ngokweNgxelo yeSicwangciso soMxholo. Ingxelo iphinde yafumanisa ukuba iMillennials inokwenzeka ukuba isebenzise i-Facebook yokhathalelo lwabathengi. I-Q1 2026 Sprout Pulse Survey yafumanisa ukuba kunokwenzeka ukuba basebenzise i-Reddit, i-X kunye ne-Facebook ukuze bahlale besazi ngeendaba.
Ngowuphi umxholo we-brand iMillennials enxulumana nawo? Phezulu kwaboamajelo amabini asetyenziswa kakhulu, i-Facebook kunye ne-Instagram, i-Millennials inokwenzeka ukuba ibandakanyeke kunye nevidiyo ye-short-form (<60 imizuzwana) izithuba ze-brand, ngokweNgxelo ye-2026 ye-Social Media Content Strategy. KuYouTube, banokuthi bazibandakanye nevidiyo efutshane njengoko bekwimo ende (> imizuzwana engama-60). Nangona iiMillennials ekugqibeleni zisebenzisa yonke imixholo kumaqonga amaninzi, eyona nto iphambili kukuqonda i-nuance kunye nenkcubeko nganye. Oko akuthethi ukuphinda wenze kwakhona ngokupheleleyo izithuba ukusuka ekuqaleni-kunye nokugqithisa i-bandwidth yeqela lakho. Kuthetha ukubeka amanqaku amaninzi okusasazwa kunye nokudibanisa, kunye nokubeka phambili amaqonga abaluleke kakhulu kwesi sizukulwana. Kungakhathaliseki ukuba yeyiphi ifomathi, iimpawu zeMillennials zikhathalele kakhulu kumxholo we-brand ukunyaniseka, ukuzonwabisa kunye nokuthembeka, ngokweenkcukacha ze-Index. Xa kuthelekiswa nazo zonke ezinye izizukulwana, nabo banokutsho ukuba uphawu aluphenduli kwintlalontle, banokuthi bathenge kumntu okhuphisana nabo kwixesha elizayo. Njengoko uDimperio esitsho, "iMillennials sesona sizukulwana sithandabuzayo kunye nesona sizukulwana sithembekileyo." Xa ubaphumelele, ufumana umthengi ubomi bonke. Kodwa ukwenza oko kuthatha ukuzibophelela ekwakheni i-brand persona ekhethekileyo kunye namava abalaseleyo omthengi. Iindlela zeMillennial media media Njengoko iMillennials ikhulile, baye bahamba besuka ekubeni yinto ephambili yezicwangciso zentengiso kubathengi abaneminyaka ephakathi kunye nenkcubeko encinci, kodwa impembelelo yemarike ngakumbi. Ukufikelela kwiMillennials, iibrendi kufuneka zityale imali kuthungelwano olusakhulayo, zihlale zinyanisekile kwi-brand ethos yazo kunye neziko lentlalontle kwiindlela zabo zokuya kwintengiso. Olu ayilulo uluhlu lweendlela eziya kukhuthaza izimvo zomxholo othile (kuloo nto, funda inqaku lethu eliphezulu leendaba zoluntu). Endaweni yoko, le mikhwa yemephu yekamva lemikhwa yeMillennials yemidiya yoluntu, kwaye inika imikhondo etyhila oko kuthatha ukwakha i-resonance ehlala ihleli njengoko esi sizukulwana sifikelela kwinqanaba elilandelayo lobomi baso. Uthungelwano olusakhulayo lwabamkeli kwangethuba Okubangela umdla kukuba, umnqweno weMillennials wokunxibelelana kwezentlalo ubaqhubela ekubeni basebenzise uluntu ngakumbi- kunye namaqonga aqhutywa ngabadali kwezi nyanga zimbalwa zizayo, ngokwe-Q2 2025 Sprout Pulse Survey. I-63% iceba ukusebenzisa i-Reddit, ngelixa i-57% iceba ukusebenzisa i-Bluesky kunye ne-Threads. Esinye isicwangciso se-53% sokusebenzisa i-Patreon kunye ne-Substack. I-Millennials inokwenzeka ukuba itsibe kula maqonga amatsha ukuba abahlobo babo kunye namalungu osapho sele bewasebenzisa, ngokophando olufanayo. Baye babhalisela amanethiwekhi amatsha xa benomdla kuluntu lwe-niche kunye nezihloko, okanye xa abaphembeleli kunye nabadali babalandelayo bajoyina inethiwekhi. Kodwa ukuba iibhrendi zijoyine iqonga ngalinye kwindawo ephithizelayo yothungelwano olusakhulayo, bebeya kunikela lonke ixesha leqela labo ekuphuhliseni la matshaneli matsha. Endaweni yoko, kufuneka batyale imali kwiimvavanyo kwinethiwekhi enye okanye ezimbini apho abaphulaphuli abajolise kubo, okanye apho uluntu lwe-niche olunxulumene nophawu lwabo sele lukhona. Bajonge iimpawu ukuba babe ngabantu I-Q4 2025 Sprout Pulse Survey yafumanisa ukuba iMillennials ikholelwa ukuba eyona nto iphambili iibrendi kufuneka zibeke phambili ngo-2026 ngumxholo oveliswe ngumntu. Enye i-44% ithi sele ingalandeli, ivinjiwe kwaye ithulile iimpawu ezithumela umxholo obonakala ngathi i-AI slop, kwi-Q1 2026 Sprout Pulse Survey. UDimperio uthi oku kungenxa yeMillennials 'nostalgia kwiintsuku zokuqala kwi-intanethi. "Imvelaphi isabalulekile kuthi kuba sikhumbula ixesha legolide leblogi, i-niche memes kunye namaxesha enkcubeko awazange anyanzeliswe yi-algorithm. Siyazi ukuba ubuchule bomntu bubukeka njani." Yintoni efunwa yiMillennials ichasene ngqo nokuba zeziphi iimpawu ezibeka phambili. Ingxelo yeSicwangciso soMxholo ifumene ukuba imeko yokusetyenziswa kwe-AI yabathengisi kukudalwa komxholo, kwaye umxholo owenziwe yi-AI yinto yesibini ephambili ngo-2026. Endaweni yoko, iibrendi kufuneka zivelise umxholo ovela kubantu bokwenyani ovakala unxibelelene kwaye uyinyani-nokuba ngaba yimpembelelo-okanye yenziwe ngumsebenzi. Intlalontle ibotshelelwe ngokungenakuhluzwa kwizigqibo zabo zokuthenga Social iye yatshintsha indlela Millennials shop. Imeko ngokwemeko:
Ngaphezu kwesiqingatha bathenga ngokuzenzekelayo okukhuthazwa luluntu kanye ngenyanga ubuncinane (I-2025 Sprout Social Index™). I-35% ilindeleke ukuba ithenge into abayifumene kwintlalontle kwimeko yezoqoqosho (Q2 2025 Sprout Pulse Survey). Abathengi beMillennial banokuthi bathenge yonke imihla okanye ngeveki ephefumlelwe yimpembelelo-ngokuhambelana no-Gen Z (Ingxelo yeNtengiso ye-Influencer).
I-Dimperio ichaza ukuba oku kufuneka kuchaphazele njani iindlela zeempawu ezisondela ngayoukuthengisa ekuhlaleni. "Imithombo yeendaba yentlalontle idilize ifaneli. KwiMillennials, ukufunyanwa, uphando kunye nokuthenga konke kwenzeka kumsongo omnye. Iimveliso kufuneka zilungiswe ngokukhawuleza. Iintengiso ezihlawulwayo kunye neempawu ze-algorithm zisinyanzela ukuba sibone izinto kabini ukuya kwezintlanu de ekugqibeleni sinikezele. Intengiso yoxinzelelo loontanga yinyani. Ke xa into ibetha ngokwendalo, njengengcebiso yomdali wemveliso siziva siyithanda ngokwenene, umhlobo osele ewuthanda. Nanjengoko ukuthenga kumajelo eendaba ezentlalo kuya kusiba yindawo yonke, ukubamba ngempumelelo ingqwalasela yeMillennial kufuna indlela elungelelanisiweyo, njengoko esi sizukulwana sisebenzisa zombini iivenkile zedijithali kunye nezomzimba. UDimperio wongeza, "Ndisahamba ezivenkileni. Ndiyawathanda amava e-IRL. Kodwa mhlawumbi yiloo nto ithathwayo apha: Ukuba uphawu lwakho luya kuhlala kwi-intanethi, imfuno yedijithali kunye nomzimba wokuziva uxhumeke ngokwasemoyeni. Ngaba baziva befana? Ithoni efanayo, i-vibe efanayo, into efanayo yokuthembela?" Iimbono ezintle kwiibhrendi ezithatha ukuma Uphando lwe-Q1 2026 Sprout Pulse Survey lufumene ukuba i-27% yeMillennials ithi ilindele ukuba iimpawu zithathe indawo yoluntu kwimicimbi yezopolitiko kunye nentlalontle, kwaye enye i-23% ifuna ukuba ibe ngumthombo kwimiba enxulumene neshishini labo-ininzi yaso nasiphi na isizukulwana. Enye ingxelo yesithathu ukuba baya kuyeka ukuthenga iimveliso ukuba ixabiso le-brand liyangqubana nezabo, kwaye i-20% iphuma kwindlela yayo yokuthenga iimveliso ezithile kwiimpawu abavumelana nazo, ngokubaluleke ngakumbi kune-Gen X kunye ne-Baby Boomers. Oku kungenxa yokuba iMillennials ngokwembali isebenzise intlalontle ukwakha uluntu ngaphaya kwemida yejografi kunye nokukhulisa iintshukumo. Njengoko bekhulile, intlalontle iye yabanceda baphonononga ubuni babo kwaye bafunde ngemiba yentlalontle. Undoqo kukuhamba ngaphaya kokusebenza ngamandla. Endaweni yoko, gxila kwimiba echaphazela ngqo uluntu lwakho kunye nabantu abaphakathi, kwaye ulungelelanise izenzo zakho kunye nomsebenzi wakho kunye neenqobo ezisemgangathweni. Brands Millennials uthando kwintlalo Njengoko kukhankanyiwe, iMillennials sisizukulwana esingaqondwa kakuhle. Ukuthengisa kubo ngendlela efanayo othengisa ngayo kwi-Gen Z kwaye ungabali nge-nuances yabo yokuvelisa ayizukuphumelela. Bakhangela iimpawu ezinophawu olucacileyo, olusekwe kakuhle. UDimperio uyichaza ngolu hlobo: "Iimpawu esizithandayo ziziva njengabantu. Xa ndisakha isicwangciso sentlalo, ndisiphatha njengokwenza umlingiswa-ilizwi, izinto ezibonakalayo, ithoni, ixesha. Bubuntu obupheleleyo. I-Millennials idibanisa neempawu ezinjalo, abo banenjongo, abangaguqukiyo nabazaziyo ngokwenene ukuba bangobani." Nazi iibrendi ezintathu eziye zafumana ubugcisa be-Millennial marketing, kwaye zafumana indlela yokuphumelela ngendlela evakalelwa ngayo kumfanekiso wabo. Sézane incasa elungileyo. Ubuhle beClassic. Apho ivenkile yabantu abadala. USézane, uphawu lwesiFrentshi olukuxhobisayo ukuba uzakhele eyakho "iwardrobe yaseParis," yeyona nto iphambili phakathi kwabasetyhini beMillennial. Aba bathengi, abathengiswa kwi-mystique yesitayela sabasetyhini baseFransi besebancinci, benza ipesenti enkulu yonqulo lukaSézane.
Uphawu lutyala uninzi lwempumelelo yabo yamva nje kwi-hype yemidiya yoluntu. Kwizitishi zabo, baqhwatyelwa izandla ngokusebenzisa imifuziselo eneentlobo zemizimba ehambelana nabaphulaphuli babo abaphambili, kunye nokuyila iimpahla ezakhiwe ngokuthuthuzela, isitayile kunye neMillennial style icons engqondweni. I-brand ixhomekeke kwintengiso ekhokelwa ngumdali kunye nomxholo owenziwe ngumsebenzisi. Nika ibhrendi yakho iMillennial makeover: Thatha ingcebiso eSézane, kwaye uthembele kwiimpembelelo zakuqala kwiMillennial taste. Qonda ukuba kutheni bekhuthazwa ukuba batsaleleke kwi-aesthetics ethile, kwaye badibanise loo mxholo kumxholo wakho. Umsitho I-Ceremonia, i-brand yokunakekelwa kweenwele ezicocekileyo ezisekelwe kwilifa le-Latinx, yinkampani ekhokelwa ngumsunguli kunye ne-penchant ecacileyo ye-Millennial branding. Umseki uBabba C. Rivera upholile ngendlela emangalisayo, iForbes 30-under-30 alum kunye neMillennial ngokwakhe. Ubuchule bakhe bokubalisa amabali-ukusuka kwilifa lakhe ukuya kuthumo lophawu lwakhe-ludibana nesizukulwana. Ngaphezu koko, umbala ofudumeleyo, olungelelanisiweyo kunye nelogo elula yiMillennial-coded.
Kwintlalontle, uphawu luxhomekeke kwibali elikhuthazayo likaRivera, ngelixa likwadala imbonakalo epholisiweyo ebonisa iimveliso zabo. Nika uphawu lwakho i-Millennial makeover: Yintoni eyenza inkampani yakho yodwa? Ungabelana ngantoni malunga nomseki wakho okanye imvelaphi yenkampani yakho? Zenziwa phi iimveliso zakho? Ezi ziinkcukacha abaphulaphuli bakho beMillennial abafuna ukufunda ngakumbi ngazo. Bafuna ukuqonda ukuba bathenga kubani kwaye iimveliso zabo zifumaneka kwaye zenziwe njani. Sebenzisasocial ukubalisa ibali lakho. Graza Ukuba kukho nantoni na eyinyani malunga neMillennials, kukuba bathanda ukuthatha i-pantry staples kwaye babanike i-twist ecocekileyo. Ngelixa kukho imizekelo emininzi, iGraza igqame njengophawu oluye lwaphakama lwaya phambili kwi-Millennial consciousness.
Uphawu oluqhele ukunxulunyaniswa nokutyikitywa kweoyile yomnquma ngumzekelo weMillennial fancification, kwaye iyayibhiyozela le ntlalontle. Nokuba kungokusebenzisana nezinye izithandwa zeMillennial ezinje ngeFishwife okanye ukubonisa umjikelo wokuvuna iminquma yabo kwividiyo yesitayile semockumentary. Nika i-brand yakho i-Millennial makeover: Ngelixa iGraza ingathengisi kuphela kwiMillennials (enyanisweni, ngamanye amaxesha bahlelwa njengophawu lwe-Gen Z), imvelaphi yabo kunye nolawulo olomeleleyo loluntu lubenza bakwazi ukufikelela kwizizukulwana ngezizukulwana. Kumxholo wakho wentlalo, qwalasela indlela ukusebenzisana nabanye abathandekayo beMillennial brand, abadali kunye nobuntu beendaba, kunye nokukhonza iMillennial-core kunokukunceda ukwandisa abaphulaphuli bakho. Ungalibali malunga neMillennials kwisicwangciso sakho sentlalontle Iminyaka eyi-Millennials ayisayi kuba ngabantwana abatsha kwibhloko, kodwa isesinye sezona zizukulwana zisebenzayo kwezentlalo. Njengoko amandla abo okuthenga eqhubeka ekhula, iibrendi kufuneka zithathele ingqalelo le mikhwa yabantu, izinto abazithandayo kunye neenqobo ezisemgangathweni. Abafuni ukuleqa okanye izithuba zeshishini ezingenabuso. Bafuna unxibelelwano, ubuchule kunye nokubaliswa kwamabali okuqala. Iibrendi eziphumeleleyo ngeMillennials ziyaqonda ukuba lo ayisiyonto nje yokupakisha amaqhinga eGen Z. Ifuna isicwangciso esimiliselwe ekuqondeni ama-nuances okuziphatha kwabo kwi-intanethi, amaqonga abatsalela kuwo kunye nezizathu zeemvakalelo abazisebenzisayo ekuhlaleni kwasekuqaleni. Ukuba usakha i-brand eyenzelwe ukuhlala, musa ukulala kwisizukulwana esiye sanceda ekwakheni intlalo njengoko sisazi. Ngaba ujonge ukuntywila nzulu kwimeko yangoku yentlalo? Funda iNgxelo yethu yeQhinga leSiqulatho seMedia yeNtlalo yowama-2026. Isithuba Indlela iimillennials ezisebenzisa ngayo imidiya yoluntu: Yintoni ekufuneka bayazi abathengisi yavela kuqala kwiSprout Social.
