Afã horow a ɛwɔ nkyɛnkyɛn. Jeans a ɛyɛ mmerɛw. Valencia afiri a wɔde yiyi nneɛma mu. Yebetumi aka awo ntoatoaso biako pɛ ho asɛm: Mfirihyia Apemfo. Bere a wɔpow Mfirihyia Apemfo sɛ wɔyɛ cringe a wontumi mfa mfiri no, wɔresan ayɛ pop amammerɛ bio. Bere a awo ntoatoaso no dii nsɛmti mu bɛboro mfe du akyi no, awo ntoatoaso no—wɔwoo no wɔ 1981-1996 ntam hɔ—san wɔn akyi bere a Gen Z de mmirika kɔɔ anim no. Nanso wɔ asram a atwam no mu no, wɔasan anya amammerɛ cache na awiei koraa no wɔrenya nhwiren a ɛfata wɔn ama akwampaefo social media amammerɛ. Mfirihyia apemfo na wodii kan de nkitahodi nhyehyɛe ahorow a abɛyɛ wiase nyinaa behemoth ahorow no bi dii dwuma. Sɛnea Monica Dimperio—tumi a ɛwɔ Hashtag Lifestyle akyi, afotufo a ɛma nneɛma a wɔde di dwuma no yɛ nwini, ɛyɛ nea ɛkɔ amammerɛ mu yiye na ɛrentumi nyɛ yiye sɛ wɔbɛtwe akɔ akyiri—kae no: “Mfirihyia apemfo nyinii a na wɔwɔ asetra mu ne nea wonni mu—yɛkae wiase a na ɛwɔ hɔ ansa na yɛreyɛ filters ne akyidifo—enti yɛne no ntam abusuabɔ yɛ nkate mu de kɛse.We’re still talking about our AIM screen names and which MySpace song played on our profile.We literally invented the photo dump. Na saa osuahu a edi kan no kyerɛkyerɛɛ yɛn sɛ yedwen nsɛm a wɔka kyerɛ, ntease ne vibe ho —seesei mpo Yɛkyekyee amammerɛ a Gen Z di yiye wom no.” Dimperio yɛ Mfirihyia Apemfo ankasa, ne afei nso brand builder ne digital native a ɔboaa ma wɔkyerɛkyerɛɛ influencer amammerɛ mu. Na esiane sɛ social yɛ nostalgic ma Millennials nti, ɛmma awo ntoatoaso no nyɛ ade a atwam, a Millennials 83% ayɛ nhyehyɛe ankasa sɛ wɔne brands bedi nkitaho wɔ social so kɛse anaasɛ ɛte sɛ nea wɔyɛ mprempren no, sɛnea The 2026 Social Media Content Strategy Report kyerɛ no. Ɛno ne mfe dodow biara a wɔadi sen biara. Bere a wɔn sika a wonya ne tumi a wɔde di dwuma no kɔ soro no, bere a wɔde di dwuma wɔ asetra mu a ɛkɔ soro no kyerɛ hokwan ankasa ma nneɛma a wɔde di dwuma. Wɔ akwankyerɛ yi mu no, yɛkyerɛkyerɛ sɛnea Mfirihyia Apemfo pɛ sɛ brand ahorow da adi wɔ social media so ne sɛnea wɔbɛtɔn ama wɔn wɔ ɔkwan pa so. Sɛnea wobɛkɔ Mfirihyia Apemfo nkyɛn wɔ social media so Wɔ asetra mu no, Mfirihyia Apemfo hwehwɛ abusuabɔ. Sɛ́ ɛyɛ nnipa a wonim wɔn ankasa, influencers ne celebrities, anaa brands mpo. Sɛnea Dimperio kyerɛkyerɛɛ mu no, “Esiane sɛ yɛanyin wɔ nkɔso a ɛba wɔ asɛnka agua titiriw biara mu nti, sohyial media abɛyɛ nkate mu nhyehyɛe ama Mfirihyia Apemfo.Ɛyɛ sɛnea yɛkae awoda, yɛne yɛn nnamfo dedaw di nkitaho na yɛte nka sɛ yɛn nkutoo na yɛwɔ hɔ kakra bere a yɛn nkutoo rehwɛ ɔyɛkyerɛ bi wɔ mpa so no. Ɛyɛ fekubɔ.” Data foa eyi so. Sɛnea Index no kyerɛ no, Mfirihyia Apemfo 92% de asetra mu nsɛm di dwuma de ne amammerɛ mu mmere di dwuma. Which aren’t ade koro pɛpɛɛpɛ ne trends. Mmom, wɔrehwehwɛ osuahu ahorow a wɔkyɛ ne touchstones. Dimperio kɔ so sɛ, "Yɛnni trends akyi anaasɛ yɛrebɔ mmɔden sɛ yɛbɛyɛ influencers. Yɛrehwehwɛ hacks, aseresɛm ne nkaebɔ sɛ ɛnyɛ yɛn nkutoo na yɛre spiraling through whatever life stage we’re in (aka middle age) That’s why we gravitate toward content that teaches, entertains or makes us feel seen. Sɛ ɛboa yɛn ma yɛnoa anwummere aduan a eye a, hwehwɛ brow gel a eye anaasɛ ɛsoma yɛn kɔ mu meme spiral efisɛ ɛbɔ bɛn fie dodo, yɛredi akyi.” Millennials’ appetite for content a ɛte nka sɛ ɛboa na nkitahodi-driven fa brands, nso. Ɔha mu aduanan ka sɛ wɔpɛ sɛ brands de nkyerɛkyerɛ nsɛm a ɛfa nneɛma ne nnwuma ho di kan wɔ afe 2026 mu, sɛnea Q1 2026 Sprout Pulse Survey kyerɛ no. 27% foforo nso rehwehwɛ nneɛma a ɛfa mpɔtam hɔfo ho. Wɔ saa adwempa yi mu no, ɛnsɛ sɛ brands di mfomso sɛ wɔbɛpia hard sell. Sɛnea The Sprout Social IndexTM kyerɛ no, mfirihyia apemfo pɛ sɛ nnwumakuw gyae adetɔn anaa nnwumakuw nne a wɔde di dwuma no, na mmom, wɔde wɔn ho to nokware so. "Yenhia pɛyɛ, yehia nipasu. Sɛ ɛte sɛ nea yɛtɔn a, yɛafi adi. Nanso sɛ ɛte sɛ adamfo a ɔwɔ anigye? Yɛwɔ mu," Dimperio bɔ no mua. Social media network bɛn na Mfirihyia Apemfo de di dwuma na dɛn ntia? Sɛnea Q1 2026 Sprout Pulse Survey kyerɛ no, Millennial social media dwumadiefoɔ 76% wɔ Instagram, 70% wɔ Facebook na 69% wɔ YouTube, na ɛma saa platforms yi yɛ nea awoɔ ntoatoasoɔ no ani gye ho kɛseɛ. Bere a wɔretutu fam akɔ akyiri wɔ sɛnea wɔde platform ahorow bi di dwuma mu no, Millennials bɔ amanneɛ sɛ TikTok ne ɔkwan a wɔpɛ paa sɛ wɔbɛdan akɔ so de ahu nneɛma, na Facebook ne Instagram di akyi pɛɛ, sɛnea The Content Strategy Report kyerɛ no. Amanneɛbɔ no nso hui sɛ Mfirihyia Apemfo na wɔtaa de Facebook di dwuma de hwɛ adetɔfo. Q1 2026 Sprout Pulse Survey no hunuu sɛ wɔtaa de Reddit, X ne Facebook bedi dwuma ama wɔakɔ so anya nsɛm ho amanneɛbɔ.
Brand content bɛn na Millennials de wɔn ho hyɛ mu?
Wɔ wɔn atifiakwan mmienu a wɔde di dwuma kɛse, Facebook ne Instagram, Mfirihyia Apemfo taa de wɔn ho hyɛ video tiawa (
Bɛboro fã na wɔtɔ nneɛma a wɔn ankasa yɛ a wɔde sotena mu nkuranhyɛ anyɛ yiye koraa no pɛnkoro ɔsram biara (The 2025 Sprout Social IndexTM). 35% taa tɔ biribi a wɔhunuu wɔ asetena mu wɔ saa sikasɛm tebea yi mu (Q2 2025 Sprout Pulse Survey). Ɛda adi kɛse sɛ adetɔfo a wɔadi mfe apem no tɔ nneɛma da biara da anaa dapɛn biara a obi a ɔwɔ nkɛntɛnso na ɛkanyan wɔn—a ɛne Gen Z (The State of Influencer Marketing Report) yɛ pɛ.
Dimperio kyerɛkyerɛ sɛnea ɛsɛ sɛ eyi nya akwan horow a brand ahorow fa so yɛ adwuma no so nkɛntɛnso muasetra mu adetɔn. "Social media bubuu funnel no koraa. Wɔ Mfirihyia Apemfo fam no, nea wohu, nhwehwɛmu ne adetɔ nyinaa si wɔ nhoma mmobɔwee koro mu. Ɛsɛ sɛ nneɛma a wɔde yɛ nneɛma no nya no yiye —ntɛmntɛm. Ɛkame ayɛ sɛ dawurubɔ a wotua ho ka ne algorithm token hyɛ yɛn ma yehu nneɛma mprenu kosi anum kosi sɛ awiei koraa no yegyae yɛn ho mu nokwarem no, ɔte nka sɛ ɛma ahoɔden.” Bere a adetɔ wɔ sohyial media so abɛyɛ nea ɛwɔ baabiara mpo no, Mfirihyia Apemfo adwene a wɔbɛtwetwe no yiye no hwehwɛ sɛ wɔfa ɔkwan a ɛne ne ho di nsɛ so, efisɛ awo ntoatoaso yi de dijitaal ne honam fam sotɔɔ anim nyinaa di dwuma. Dimperio de ka ho sɛ, "Meda so ara nantew kɔ sotɔɔ ahorow mu. M'ani gye IRL osuahu no ho. Nanso ebia ɛno ne ade a wɔde kɔ ha: Sɛ wo brand no bɛtra intanɛt so a, dijitaal ne honam fam hia a ɛsɛ sɛ wɔte nka sɛ wɔwɔ nkate mu abusuabɔ. So wɔte nka koro? Ɛnne koro, vibe koro, ahotoso ade koro?" Adwene pa a wonya wɔ brand ahorow a wogyina pintinn ho Q1 2026 Sprout Pulse Survey no hunuu sɛ Mfirihyia Apemfo 27% ka sɛ wɔhwɛ kwan sɛ brands bɛgyina ɔmanfoɔ gyinabea wɔ amammui ne asetena mu nsɛm ho, na 23% foforɔ pɛ sɛ wɔyɛ ade a wɔde boa wɔ nsɛm a ɛfa wɔn nnwuma ho —a ɛboro awoɔ ntoatoasoɔ biara so. Amanneɛbɔ foforɔ a ɛtɔ so mmiɛnsa sɛ wɔbɛgyae nneɛma a wɔbɛtɔ sɛ brand’s values ne wɔn deɛ bɔ abira a, na 20% kɔ wɔn kwan so sɛ wɔbɛtɔ nneɛma pɔtee bi afiri brands a wɔpene so, a ɛboro Gen X ne Baby Boomers so kɛseɛ. Eyi te saa efisɛ wɔ abakɔsɛm mu no, Mfirihyia Apemfo de asetra mu nsɛm adi dwuma de akyekye mpɔtam a ɛboro asasesin anohyeto ahorow so na wɔama kankabi ahorow ayɛ kɛse. Bere a wɔanyinyin no, asetra mu nsɛm aboa wɔn ma wɔahwehwɛ wɔn nipasu mu na wɔasua asetra mu nsɛm ho ade. Nea ɛho hia ne sɛ yɛbɛkɔ akyiri asen dwumadi a wɔde yɛ adwuma. Mmom, fa w’adwene si nsɛm a ɛka wo mpɔtam ne mfinimfini nnipa tẽẽ so, na fa wo nneyɛe ne w’asɛmpatrɛw ne wo gyinapɛn ahorow hyia. Brands Millennials ani gye ho wɔ social so Sɛnea yɛaka no, Mfirihyia Apemfo yɛ awo ntoatoaso a wɔnte ase wɔ ɔkwan bi so. Marketing to them the same way you market to Gen Z na wonnyɛ accounting mma wɔn generational nuances no nnya wɔn anim dom. Wɔrehwehwɛ brands a ɛwɔ identity a emu da hɔ, a wɔde asi hɔ yiye. Dimperio kyerɛkyerɛ mu saa kwan yi so sɛ: “Aguadi ahorow a yɛdɔ no te nka sɛ nnipa. Sɛ mekyekye asetra mu nhyehyɛe bi a, mefa no te sɛ nea merebɔ nipa bi—nne, mfonini ahorow, ɛnne, bere. Ɛyɛ nipasu a edi mũ.Mfirihyia apemfo ne nneɛma a wɔde yɛ nneɛma a ɛte saa di nkitaho, wɔn a wɔhyɛ da, wɔyɛ no daa na wonim onipa ko a wɔyɛ ankasa.” Nnwumakuw abiɛsa a wɔaben wɔ Mfirihyia Apem aguadi ho adwinni mu ni, na wɔanya ɔkwan a wɔbɛfa so anya nkɔso wɔ ɔkwan a ɛte sɛ nea ɛne wɔn mfonini hyia so. Sézane na ɔkyerɛwee Ɛyɛ dɛ yiye. Classic ahoɔfɛ. Baabi a mpanyimfo kɔtotɔ nneɛma. Sézane, Fransefo ahyɛnsode a ɛma wunya tumi sɛ wubesi w’ankasa “Paris ntadehyɛ dan” no yɛ ade titiriw wɔ Mfirihyia Apem mmea mu. Saa adetɔfo yi a wɔtɔn wɔn wɔ ahintasɛm a ɛfa Fransefo mmea su ho wɔ wɔn mmofraase no yɛ Sézane som akyidifo no mu ɔha biara mu nkyem kɛse.
Ahyɛnsode no de wɔn nkonimdi a wonyae nnansa yi no fã kɛse no ara ka sohyial media so nsɛm a wɔka de hyɛ nkurɔfo nkuran. Wɔ wɔn ankasa channels so no, wɔbɔ wɔn nsam sɛ wɔde models a wɔwɔ nipadua ahorow a ɛne wɔn core audience hyia di dwuma, na wɔyɛ ntade a wɔasisi a ahotɔ, style ne Millennial style icons wɔ wɔn adwenem. Brand no nso de ne ho to aguadi a ɔbɔadeɛ di anim ne nneɛma a wɔn a wɔde di dwuma no yɛ so. Ma wo brand no nyɛ Mfirihyia Apem nsakrae: Fa nsɛnkyerɛnne bi fi Sézane hɔ, na fa wo ho to nkɛntɛnso ahorow a edi kan a ɛwɔ Mfirihyia Apem dɛ so no so. Te nea enti a wɔkanyan wɔn ma wɔtwetwe wɔn ho kɔ afɛfɛde pɔtee bi so no ase, na fa saa nsɛmti no ka wo nsɛm no ho. Afahyɛ ahorow Ceremonia, ti nhwi a ɛho tew ho ahyɛnsode a egyina Latinx agyapade so no yɛ adwumakuw a nea ɔhyehyɛɛ no di anim a ɛwɔ ɔpɛ a emu da hɔ ma Mfirihyia Apem ahyɛnsode. Nea ɔhyehyɛɛ no Babba C. Rivera yɛ onwini a ɛyɛ nwonwa, ɔyɛ Forbes mfe 30-under-30 alum na n’ankasa yɛ Millennial. N’ahokokwaw a ɔwɔ wɔ abakɔsɛm mu —efi n’agyapade so kosi ne brand’s mission so —no ne awo ntoatoaso no ka. Nea ɛka ho no, brand’s warm, coordinated colorways ne logo a ɛnyɛ den no yɛ Millennial-coded.
Wɔ asetena mu no, brand no de ne ho to Rivera’s inspiring story, bere a ɛsan nso yɛ polished visuals a ɛkyerɛ wɔn nneɛma. Ma wo brand no nyɛ Mfirihyia Apem nsakrae: Dɛn na ɛma w’adwumakuw no yɛ soronko? Dɛn na wubetumi aka afa nea ɔhyehyɛɛ wo anaa wo adwumakuw no mfiase ho? Ɛhe na wɔyɛ wo nneɛma? Eyinom ne nsɛm a wo Mfirihyia Apem atiefo no pɛ sɛ wosua ho ade pii. Wɔpɛ sɛ wɔte onii ko a wɔretɔ fi ne nkyɛn ne sɛnea wonya wɔn nneɛma na wɔyɛ no ase. Fa di dwumasocial de ka w’asɛm. Graza na ɔkyerɛwee Sɛ biribi yɛ nokware wɔ Millennials ho a, ɛyɛ sɛ wɔpɛ sɛ wɔfa pantry staples na wɔma wɔn refined twist. Bere a nhwɛso ahorow a wontumi nkan wɔ hɔ no, Graza da nsow sɛ ahyɛnsode a akɔ soro wɔ Mfirihyia Apem adwene mu.
Brand a wɔtaa de bata wɔn signature ngodua ngo ho no yɛ Mfirihyia Apem fancification ho nhwɛso, na edi eyi ho afahyɛ wɔ social. Sɛ́ ɛyɛ denam Mfirihyia Apemfo adɔfo afoforo te sɛ Fishwife a wɔne wɔn bɛyɛ biako anaasɛ wɔn ngodua a wotwa kyinhyia a wɔbɛkyerɛ wɔ video a wɔayɛ no sɛnea wɔyɛ aseresɛm mu no so. Ma wo brand no Millennial makeover:Bere a Graza nnyɛ Millennials nkutoo gua (nokwarem no, ɛtɔ mmere bi a wɔkyekyɛ wɔn mu sɛ Gen Z brand), wɔn mfitiase ne mpɔtam hɔ nhyehyɛe a emu yɛ den ma wotumi du awo ntoatoaso ahorow mu. Wɔ w’ankasa wo sohyial nsɛm mu no, susuw sɛnea wo ne Mfirihyia Apemfo nneɛma afoforo a wɔdɔ wɔn, adebɔfo ne nsɛm ho amanneɛbɔfo a wɔyɛ adwuma bom, ne Mfirihyia Apemfo-core a wobɛsom no betumi aboa wo ma woatrɛw w’atiefo mu. Mma wo werɛ mmfi Mfirihyia Apemfo wɔ wo asetra mu nhyehyɛe mu Ebia mfirihyia apemfo nyɛ mmofra foforo a wɔwɔ block no so bio, nanso wɔda so ara yɛ awo ntoatoaso a wɔyɛ nnam sen biara wɔ asetra mu no mu biako. Bere a wɔn adetɔ tumi kɔ so yɛ kɛse no, ɛsɛ sɛ brand ahorow de wɔn adwene si saa nnipa dodow yi su pɔtee, nea wɔpɛ ne gyinapɛn ahorow so. Wɔmpɛ sɛ wɔbɛkyerɛw trend-chasing anaasɛ faceless corporate posts. Wɔpɛ nkitahodi, adebɔ ne mfitiase abakɔsɛm a wɔka. Brands a wɔne Millennials di nkonim no te ase sɛ eyi nyɛ asɛm a ɛfa repackaging Gen Z tactics kɛkɛ. Ɛhwehwɛ sɛ wɔyɛ ɔkwan a egyina wɔn intanɛt so nneyɛe mu nsɛm nketenkete a wɔbɛte ase, nhyiam ase a wɔtwetwe wɔn ho kɔ ne nkate fam ntease ahorow a wɔde di dwuma wɔ asetra mu wɔ nea edi kan no mu. Sɛ worekyekye brand a wɔahyɛ da ayɛ sɛ ɛbɛtena hɔ a, nna awo ntoatoaso a ɛboa ma wɔkyekyeree asetra sɛnea yenim no no so. Worehwehwɛ sɛnea wobɛkɔ akyiri wɔ mprempren asetra mu tebea no mu? Kenkan yɛn 2026 Social Media Nsɛm a Wɔahyehyɛ Amanneɛbɔ. The post Sɛnea mfirihyia apemfo de sohyial media di dwuma: Nea ɛsɛ sɛ aguadifo hu appeared first on Sprout Social.
