ʻāpana ʻaoʻao. ʻO nā jeans ʻili. ʻO ka kānana Valencia. Hiki iā mākou ke kamaʻilio e pili ana i hoʻokahi hanauna: Millennials. I ka wā i hoʻokuʻu ʻia ai e like me ke kala ʻole ʻana, ke hana nei nā Millennials i kahi moʻomeheu pop. Ma hope o ka hoʻomalu ʻana i nā poʻomanaʻo no nā makahiki he ʻumi, ʻo ka hanauna - i hānau ʻia ma waena o 1981-1996 - ua hoʻi i hope i ka hele ʻana o Gen Z i ka limelight. Akā i nā mahina i hala iho nei, ua loaʻa hou iā lākou kahi huna moʻomeheu a loaʻa iā lākou nā pua e pono ai lākou no ka hoʻolaha ʻana i ka moʻomeheu media social. ʻO nā Millennials nā mea hoʻohana mua loa o kekahi o nā pūnaewele i lilo i behemoths honua. E like me Monica Dimperio—ka ikaika ma hope o Hashtag Lifestyle, ka ʻōlelo aʻoaʻo e hoʻomaʻamaʻa i nā hōʻailona, ʻoi aku ka maʻalahi o ka moʻomeheu a hiki ʻole ke hele ma mua—i ʻōlelo ʻia: "Ua ulu aʻe nā Millennials me ka launa ʻole a me ka ʻole o ka nohona - hoʻomanaʻo mākou i ka honua ma mua o nā kānana a me nā mea hahai-no laila ko mākou pilina me ia e pili ana i kā mākou AIM nā inoa pale. Ua aʻo mākou iā mākou e mālama i ka hōʻike, ka manaʻo a me ka vibe - ʻoiai mākou i kūkulu i ka moʻomeheu Gen Z i kēia manawa. He Millennial ponoʻī ʻo Dimperio, a ʻo ia hoʻi kahi mea hana hōʻailona a me kahi kamaʻāina digital nāna i kōkua i ka wehewehe ʻana i ka moʻomeheu influencer. A no ka mea nostalgic ka nohona no nā Millennials, ʻaʻole ia e hoʻolilo i ka hanauna i mea o ka wā i hala, me 83% o nā Millennials e hoʻolālā maoli nei e launa pū me nā hōʻailona ma ka pilikanaka ʻoi aku a like paha me lākou i kēia manawa, e like me ka 2026 Social Media Content Strategy Report. ʻO ia ka hapa nui o kēlā me kēia makahiki demographic. Ke piʻi aʻe nei kā lākou loaʻa kālā a me ka mana hoʻolimalima, hoʻonui ʻia ko lākou manawa ma ka pilikanaka i ka manawa kūpono no nā hōʻailona. Ma kēia alakaʻi, wehewehe mākou pehea e makemake ai nā Millennials e hōʻike i nā hōʻailona ma ka media media a pehea e kūʻai aku ai iā lākou i ke ala kūpono. Pehea e hiki ai i nā Millennials ma ka pūnaewele media Ma ka pilikanaka, ʻimi nā Millennials i ka pilina. Inā paha me nā poʻe a lākou i ʻike maoli ai, nā influencers a me nā mea kaulana, a i ʻole nā mea hōʻailona. E like me ka wehewehe ʻana o Dimperio, "No ka mea ua ulu mākou ma ka ʻaoʻao o ka hoʻomohala ʻana o kēlā me kēia kahua nui, ua lilo ka media media i mea hoʻonaʻauao no nā Millennials. ʻO ia ke ʻano o kā mākou hoʻomanaʻo ʻana i nā lā hānau, e launa pū me nā hoaaloha kahiko a manaʻo e haʻahaʻa iki i ka wā e nānā ana mākou i kahi hōʻike ma luna o kahi moe. ʻO ia ka hoa." Kākoʻo ka ʻikepili i kēia. Wahi a ka Index, 92% o nā Millennials e hoʻohana i ka pilikanaka e mālama i nā manawa moʻomeheu. ʻAʻole like ka mea like me nā ʻano. Akā, ke ʻimi nei lākou i nā ʻike like ʻole a me nā pōhaku pili. Ke hoʻomau nei ʻo Dimperio, "ʻAʻole mākou e ʻimi nei i nā ʻano a i ʻole e hoʻāʻo nei e lilo i mea hoʻoikaika. Ke ʻimi nei mākou i nā hacks, ka ʻakaʻaka a me ka hoʻomanaʻo ʻana ʻaʻole mākou wale nō ka poʻe e holo nei i kēlā me kēia pae o ke ola a mākou e noho nei (aka waena makahiki). ke hahai nei mākou." ʻO ka makemake o nā Millennials no ka ʻike i manaʻo ʻia he kōkua a pili i ka pilina pili pū kekahi. He kanahā pākēneka e ʻōlelo nei makemake lākou i nā hōʻailona e hoʻokumu i ka ʻike hoʻonaʻauao e pili ana i nā huahana a me nā lawelawe ma 2026, no ka Q1 2026 Sprout Pulse Survey. ʻO kekahi 27% e ʻimi nei i nā ʻike pili kaiaulu. Ma waena o kēia manaʻo maikaʻi, ʻaʻole pono nā hōʻailona e hana hewa i ke koi ʻana i kahi kūʻai ikaika. Makemake nā Millennials e ho'ōki i ka hoʻohana ʻana i kahi leo kūʻai a i ʻole ʻoihana a, akā, hilinaʻi i ka ʻoiaʻiʻo, e like me ka The Sprout Social Index ™. "ʻAʻole pono mākou i ka hemolele, pono mākou i ke ʻano. Inā manaʻo ʻo ia e like me ke kūʻai aku ʻana, ʻaʻole mākou. He aha nā ʻoihana pūnaewele e hoʻohana ai nā Millennials a no ke aha? Wahi a ka Q1 2026 Sprout Pulse Survey, ʻo 76% o nā mea hoʻohana media media Millennial ma Instagram, 70% aia ma Facebook a ʻo 69% aia ma YouTube, e hana ana i kēia mau kahua i kaulana loa me ka hanauna. ʻO ka ʻeli hohonu ʻana i ke ʻano o kā lākou hoʻohana ʻana i kekahi mau kahua, hōʻike ʻo Millennials ʻo TikTok kā lākou punahele punahele e huli ai no ka ʻike ʻana i nā huahana, e ukali pū ʻia e Facebook a me Instagram, e like me The Content Strategy Report. Ua ʻike pū ʻia ka hōʻike e hoʻohana paha nā Millennials i Facebook no ka mālama ʻana i nā mea kūʻai aku. Ua ʻike ka Q1 2026 Sprout Pulse Survey e hoʻohana paha lākou iā Reddit, X a me Facebook no ka hoʻomau ʻana i ka nūhou.
He aha ka maʻiʻo brand e hui pū ai nā Millennials? Ma luna o lākouʻelua mau kaila i hoʻohana nui ʻia, Facebook a me Instagram, ʻo ka Millennials ka mea nui e hoʻopili me ka wikiō pōkole (<60 kekona) nā pou brand, no ka 2026 Social Media Content Strategy Report. Ma YouTube, hiki iā lākou ke hana me ka wikiō pōkole e like me ka lōʻihi (> 60 kekona). ʻOiai ʻo ka Millennials e hoʻopau i nā ʻike āpau ma ka hapa nui o nā paepae, ʻo ke kī ke hoʻomaopopo i ka nuance a me ka moʻomeheu o kēlā me kēia. ʻAʻole ia he manaʻo e hoʻihoʻi hou i nā pou mai ka wā ʻōpala - a hoʻonui i ka bandwidth o kāu hui. ʻO ke ʻano o ka hoʻopaʻa ʻana i nā wahi he nui o ka puʻunaue a me ka pili ʻana, a me ka hoʻonohonoho mua ʻana i nā paepae i mea nui loa i kēia hanauna. Ma waho o ke ʻano, ʻo nā hiʻohiʻona e mālama nui ʻia e nā Millennials i ka ʻikepili brand ka ʻoiaʻiʻo, ʻoliʻoli a me ka hilinaʻi, e like me ka ʻikepili Index. Ke hoʻohālikelike ʻia me nā hanauna ʻē aʻe a pau, ʻōlelo paha lākou inā ʻaʻole pane ka brand ma ka pilikanaka, e kūʻai ikaika lākou mai ka mea hoʻokūkū i ka manawa aʻe. E like me kā Dimperio i ʻōlelo ai, "ʻO nā Millennials ka mea kānalua loa a me ka hanauna kūpaʻa loa." Ke lanakila ʻoe iā lākou, loaʻa iā ʻoe kahi mea kūʻai aku no ke ola. Akā ʻo ka hana ʻana pēlā e koi ai i ke kūkulu ʻana i kahi persona brand kūʻokoʻa maoli a me ka ʻike mea kūʻai aku maikaʻi loa. ʻO nā hiʻohiʻona pāʻoihana kaiapili Millennial I ka oʻo ʻana o ka Millennials, ua hele lākou mai ka lilo ʻana i ke kikowaena o nā hoʻolālā kūʻai aku i nā mea kūʻai aku waena me ka liʻiliʻi o ka moʻomeheu, akā ʻoi aku ka hopena o ka mākeke. No ka hōʻea ʻana i nā Millennials, pono nā mea hōʻailona e hoʻopukapuka i nā ʻoihana e kū mai ana, e noho kūpaʻa i kā lākou brand ethos a hoʻokumu i ka pilikanaka i kā lākou hoʻolālā hele-i-market. ʻAʻole kēia he papa inoa o nā ʻano e hoʻoulu ai i nā manaʻo kikoʻī kikoʻī (no kēlā, e heluhelu i kā mākou ʻatikala kiʻekiʻe o ka media media. Akā, ʻo kēia mau hiʻohiʻona e hōʻike i ka wā e hiki mai ana o ka Millennials' social media maʻamau, a hāʻawi i nā hōʻailona e hōʻike ana i nā mea e pono ai ke kūkulu i ka resonance mau loa i ka hiki ʻana o kēia hanauna i ka pae aʻe o ko lākou ola. Ke puka mai nei nā mea hoʻohana mua ʻO ka mea e mahalo ai, ʻo ka makemake o nā Millennials no ka pili ʻana i ka pilikanaka ke alakaʻi nei iā lākou e hoʻohana hou aku i nā kahua kaiāulu a me nā mea hana i nā mahina e hiki mai ana, no ka Q2 2025 Sprout Pulse Survey. Hoʻolālā ʻo 63% e hoʻohana iā Reddit, aʻo 57% e hoʻolālā e hoʻohana i ka Bluesky a me nā Threads. ʻO kekahi 53% hoʻolālā e hoʻohana iā Patreon a me Substack. Hiki i nā Millennials ke lele i loko o kēia mau kahua hou inā ke hoʻohana nei kā lākou mau hoaaloha a me nā ʻohana iā lākou, e like me ka loiloi like. Hoʻopaʻa inoa pū lākou no nā pūnaewele hou inā makemake lākou i nā kaiāulu niche a me nā kumuhana, a i ʻole nā mea hoʻomohala a me nā mea hana e hahai ai lākou i ka pūnaewele. Akā inā e hui pū nā brand i kēlā me kēia kahua i ka ʻāina ākea o nā pūnaewele e kū mai ana, e hāʻawi lākou i ka manawa āpau o kā lākou hui e hoʻomohala i kēia mau ala hou. Akā, pono lākou e hoʻokomo i nā hoʻokolohua ma hoʻokahi a ʻelua paha pūnaewele kahi i loaʻa ai ka poʻe i manaʻo ʻia, a i ʻole kahi o nā kaiāulu niche e pili ana i kā lākou brand. Ke ʻimi nei lākou i nā hōʻailona e lilo i kanaka Ua ʻike ʻia ka Q4 2025 Sprout Pulse Survey e manaʻoʻiʻo nā Millennials ʻo ka mea kiʻekiʻe e pono ai nā brand i ka 2026 he mea i hana ʻia e ke kanaka. ʻO kekahi 44% e ʻōlelo nei ua wehe mua lākou, ālai ʻia a hoʻoheheʻe ʻia nā hōʻailona e hoʻopuka ana i nā ʻike e like me AI slop, no ka Q1 2026 Sprout Pulse Survey. Ua ʻōlelo ʻo Dimperio no ka nostalgia o Millennials no nā lā mua ma ka pūnaewele. "He mea nui ka hoʻokumu ʻana iā mākou no ka mea ke hoʻomanaʻo nei mākou i ka makahiki gula o nā blogs, nā niche memes a me nā manawa moʻomeheu ʻaʻole i mālama ʻia e kahi algorithm. Ua ʻike mākou i ke ʻano o ke ʻano o ke kanaka. " ʻO ka mea a Millennials e makemake ai e kūʻē kūʻē i nā mea e hoʻokumu ʻia nei e nā brand. Ua ʻike ʻia ka Content Strategy Report ʻo ka mea hoʻohana maʻamau AI maʻamau o nā mea kūʻai aku ʻo ia ka hana ʻana i ka ʻike, a ʻo ka ʻikepili i hana ʻia e AI ʻo ia ka lua o ka mea nui ma 2026. Akā, pono e hoʻopuka nā mea hōʻailona i nā ʻike mai nā kānaka maoli i hiki ke hoʻopili ʻia a me ka ʻoiaʻiʻo - inā he influencer-a i hana ʻia e ka limahana. Pili ʻia ka pilikanaka i kā lākou hoʻoholo kūʻai Ua hoʻololi ka Social i ke ʻano o ka hale kūʻai ʻo Millennials. Ka hihia:
ʻOi aku ka hapalua e hana i nā kūʻai kūʻokoʻa i hoʻoikaika ʻia e ka lehulehu ma ka liʻiliʻi loa i hoʻokahi mahina (The 2025 Sprout Social Index ™). ʻOi aku ka nui o 35% e kūʻai aku i kahi mea a lākou i ʻike ai ma ka pilikanaka i kēia ʻano hoʻokele waiwai (Q2 2025 Sprout Pulse Survey). Hiki i nā mea kūʻai aku Millennial ke kūʻai aku i kēlā me kēia lā a i ʻole i kēlā me kēia pule i hoʻoulu ʻia e kahi influencer-ma ka pā me Gen Z (The State of Influencer Marketing Report).
Ua wehewehe ʻo Dimperio pehea e pili ai kēia i nā ala e hoʻokokoke ai nā brandkūʻai pilikanaka. "Ua hoʻohiolo loa ka pāpaho kaiaulu i ka funnel. No nā Millennials, ʻike ʻia, noiʻi a kūʻai aku nā mea a pau i loko o ka ʻōwili like. Pono nā brand e hoʻoponopono pololei-wikiwiki. ʻO nā hoʻolaha i uku ʻia a me nā hōʻailona algorithm e koi maoli iā mākou e ʻike i nā mea ʻelua a ʻelima mau manawa a hiki i ka manawa e hāʻawi ai mākou. ʻOiai e lilo ana ke kūʻai ʻana ma ka pāpaho ma nā wahi a pau, pono ka hopu ʻana i ka nānā ʻana i ka Millennial i kahi ala like ʻole, ʻoiai ke hoʻohana nei kēia hanauna i nā hale kūʻai kikohoʻe a me ke kino. Hoʻohui hou ʻo Dimperio, "Ke hele mau nei au i loko o nā hale kūʻai. Aloha wau i ka ʻike IRL. Akā paha ʻo ia ka mea e lawe ai ma ʻaneʻi: Inā e ola ana kāu brand ma ka pūnaewele, pono ke kikohoʻe a me ke kino e manaʻo i ka pili ʻana i ka naʻau. Ua like paha lākou? ʻO nā manaʻo maikaʻi ma nā brands e kū nei Ua ʻike ʻia ka Q1 2026 Sprout Pulse Survey he 27% o nā Millennials e ʻōlelo nei lākou e manaʻo e kū i ka lehulehu nā brand i nā pilikia politika a me ka pilikanaka, a ʻo kekahi 23% makemake lākou e lilo i kumu no nā pilikia e pili ana i kā lākou ʻoihana-ʻo ka hapa nui o nā hanauna. ʻO ke kolu o ka hōʻike ʻana e hoʻōki lākou i ke kūʻai ʻana i nā huahana inā kūʻē nā waiwai o kahi brand me kā lākou ponoʻī, a ʻo 20% e hele i waho o ko lākou ala e kūʻai i nā huahana kikoʻī mai nā hōʻailona a lākou e ʻae ai, ʻoi aku ka nui ma mua o Gen X a me Baby Boomers. ʻO kēia no ka mea ua hoʻohana ʻo Millennials i ka pilikanaka e kūkulu i nā kaiāulu ma mua o nā palena ʻāina a hoʻonui i nā neʻe. I ko lākou ulu ʻana, ua kōkua ka pilikanaka iā lākou e ʻimi i ko lākou ʻike a aʻo e pili ana i nā pilikia pilikanaka. ʻO ke kī ke neʻe nei ma mua o ka hana hoʻokō. Akā, e nānā i nā pilikia e pili pono ana i kou kaiāulu a me ka poʻe kikowaena, a hoʻohālikelike i kāu mau hana me kāu misionari a me nā waiwai. Makemake nā Brands Millennials i ka pilikanaka E like me ka mea i ʻōlelo ʻia, ʻo Millennials kahi hanauna i hoʻomaopopo ʻole ʻia. Ke kūʻai aku nei iā lākou e like me kāu e kūʻai aku ai iā Gen Z a ʻaʻole i ka helu ʻana i kā lākou mau nuances hanauna ʻaʻole i lanakila i ko lākou makemake. Ke ʻimi nei lākou i nā hōʻailona me kahi ʻike maopopo a paʻa pono. Ua wehewehe ʻo Dimperio penei: "Ua like nā brands a mākou i aloha ai e like me ka poʻe. Ke kūkulu wau i kahi hoʻolālā kaiapili, hana wau e like me ka hana ʻana i kahi ʻano - leo, ʻike, leo, manawa. Eia ʻekolu mau lama i ʻike i ke akamai o ke kūʻai aku ʻana i ka Millennial, a loaʻa i kahi ala e holomua ai ma ke ʻano i manaʻo maoli i ko lākou kiʻi. Sezane ʻono maikaʻi. ʻO ka nani kahiko. Kahi hale kūʻai o nā mākua. ʻO Sézane, ka hōʻailona Farani e hāʻawi iā ʻoe i ka hana ʻana i kāu "ʻaʻahu Parisian" ponoʻī, he mea nui i waena o nā wahine Millennial. ʻO kēia mau mea kūʻai aku, i kūʻai ʻia ma ka mystique o ke ʻano wahine Farani i ka wā ʻōpio, he hapa nui o ka hoʻomana ʻo Sézane.
Ua aie ka brand i kā lākou kūleʻa hou i ka hype media social. Ma kā lākou mau ala ponoʻī, hoʻomaikaʻi ʻia lākou no ka hoʻohana ʻana i nā hiʻohiʻona i loaʻa nā ʻano kino e kūlike i ko lākou poʻe ʻike nui, a no ka hoʻolālā ʻana i nā lole i kūkulu ʻia me ka ʻoluʻolu, ke ʻano a me nā kiʻi ʻoniʻoni Millennial. Ke hilinaʻi nei ka brand i ke kālepa alakaʻi alakaʻi a me ka ʻike i hana ʻia e ka mea hoʻohana. Hāʻawi i kāu hōʻailona i kahi hoʻololi hou ʻana i ka Millennial: E kiʻi mai iā Sézane, a hilinaʻi i nā hopena mua i ka ʻono Millennial. E hoʻomaopopo i ke kumu e hoʻoikaika ʻia ai lākou e hoʻoikaika i nā aesthetics kikoʻī, a hoʻokomo i kēlā mau kumuhana i kāu ʻike. Seremonia ʻO Ceremonia, ka inoa mālama lauoho maʻemaʻe i hoʻokumu ʻia i loko o kahi hoʻoilina Latinx, he hui alakaʻi i hoʻokumu ʻia me ka makemake maopopo no ka branding Millennial. ʻO ka mea nāna i hoʻokumu ʻo Babba C. Rivera he mea ʻoluʻolu loa, he Forbes 30-under-30 alum a he Millennial nona iho. ʻO kāna mākaukau no ka haʻi moʻolelo—mai kona hoʻoilina a hiki i kāna huakaʻi hōʻailona—e pili ana i ka hanauna. Hoʻohui ʻia, ʻo nā ala ʻoluʻolu a me ka maʻalahi o ka brand he Millennial-coded.
Ma ka pilikanaka, hilinaʻi ka brand i ka moʻolelo hoʻohiwahiwa o Rivera, ʻoiai e hana ana i nā kiʻi nani e hōʻike ana i kā lākou huahana. Hāʻawi i kāu hōʻailona i kahi hoʻololi Millennial: He aha ka mea ʻokoʻa i kāu ʻoihana? He aha kāu e kaʻana like ai e pili ana i kāu mea hoʻokumu a i ʻole ke kumu o kāu ʻoihana? Ma hea kāu mau huahana i hana ʻia? ʻO kēia nā kikoʻī āu e makemake ai e aʻo hou aʻe e kāu anaina Millennial. Makemake lākou e hoʻomaopopo i ka mea a lākou e kūʻai mai ai a pehea e loaʻa ai kā lākou huahana a hana ʻia. Hoʻohanakaiaulu e haʻi i kāu moʻolelo. ʻO Graza Inā ʻoiaʻiʻo kekahi mea e pili ana i nā Millennials, makemake lākou e lawe i nā kīʻaha pantry a hāʻawi iā lākou i kahi wili hoʻomaʻemaʻe. ʻOiai he nui nā hiʻohiʻona, kū ʻo Graza ma ke ʻano he hōʻailona i piʻi i mua o ka ʻike Millennial.
ʻO ka brand i pili pū me kā lākou ʻaila ʻoliva e hōʻike ana i ka Millennial fancification, a hoʻolauleʻa i kēia ma ka pilikanaka. Inā ma ka launa pū ʻana me nā mea aloha Millennial e like me Fishwife a i ʻole ka hōʻike ʻana i ka pōʻai ʻohi ʻana o kā lākou mau ʻoliva i kahi wikiō hoʻomāʻewaʻewa. Hāʻawi i kāu hōʻailona i kahi hoʻololi Milenial: ʻOiai ʻaʻole kūʻai wale ʻo Graza i nā Millennials (ʻoiaʻiʻo, i kekahi manawa ua helu ʻia lākou ma ke ʻano he brand Gen Z), ʻo kā lākou kumu kumu a me ka hoʻokele kaiāulu ikaika e hiki ai iā lākou ke hiki i nā hanauna. Ma kāu ʻike pilikino ponoʻī, e noʻonoʻo pehea e hiki ai i ka launa pū ʻana me nā brand Millennial aloha ʻē aʻe, nā mea hana a me nā pilikino media, a me ka lawelawe ʻana i ka Millennial-core hiki ke kōkua iā ʻoe e hoʻonui i kāu poʻe hālāwai. Mai poina e pili ana i nā Millennials i kāu hoʻolālā kaiaulu ʻAʻole paha ʻo Millennials nā keiki hou ma ka poloka, akā ʻo lākou kekahi o nā hanauna ikaika loa ma ka pilikanaka. Ke hoʻomau nei ka ulu ʻana o kā lākou mana kūʻai, pono nā māka e hoʻolohe i nā ʻano maʻamau o kēia demographic, nā makemake a me nā waiwai. ʻAʻole lākou makemake i nā pou ʻoihana hahai a i ʻole maka ʻole. Makemake lākou i ka pilina, ka hana a me ka moʻolelo kumu. ʻO nā hōʻailona e lanakila me nā Millennials e hoʻomaopopo ʻaʻole kēia he mea e hoʻopaʻa hou ai i nā loea Gen Z. Pono ia i kahi hoʻolālā i paʻa i ka hoʻomaopopo ʻana i nā nuances o kā lākou ʻano pūnaewele, nā kahua a lākou e makemake ai a me nā kumu noʻonoʻo a lākou e hoʻohana ai i ka nohona ma kahi mua. Inā ʻoe e kūkulu nei i kahi hōʻailona i manaʻo ʻia e mau, mai moe i ka hanauna i kōkua i ke kūkulu ʻana i ka pilikanaka e like me kā mākou i ʻike ai. Ke ʻimi nei i kahi luʻu hohonu i ke kūlana o ka nohona o kēia manawa? E heluhelu i kā mākou 2026 Social Media Content Strategy Report. ʻO ka pou Pehea e hoʻohana ai nā millennials i ka media social: He aha nā mea kūʻai aku e ʻike mua ʻia ma Sprout Social.
