Zigawo zam'mbali. Ma jeans achikopa. Sefa ya Valencia. Titha kungonena za m'badwo umodzi: Zakachikwi. Akangotayidwa ngati kukhumudwa kosakhululukidwa, Millenials abwereranso chikhalidwe cha pop. Pambuyo polamulira mitu yankhani kwazaka zopitilira khumi, m'badwowo, womwe udabadwa pakati pa 1981-1996, udabwerera m'mbuyo pomwe Gen Z idawonekera. Koma m'miyezi yaposachedwa, apezanso chikhalidwe chawo ndipo akupeza maluwa oyenera kuchita upainiya wa chikhalidwe cha chikhalidwe cha anthu. Zakachikwi anali oyamba kutengera maukonde ena omwe asanduka ma behemoths padziko lonse lapansi. Monga Monica Dimperio-omwe amatsogolera Hashtag Lifestyle, mlangizi wopangitsa kuti mtundu ukhale woziziritsa, wodziwa bwino chikhalidwe komanso wosatheka kupitilira-anati: "Zaka zikwizikwi zidakula komanso opanda chikhalidwe - timakumbukira dziko lapansi lisanasefe komanso otsatira - kotero ubale wathu ndi wokhudzidwa kwambiri. za ulaliki, tanthauzo ndi vibe - ngakhale pano tidapanga chikhalidwe cha Gen Z chomwe chikuyenda bwino. Dimperio ndi Millennial mwiniwake, komanso womanga mtundu komanso mbadwa ya digito yemwe adathandizira kutanthauzira chikhalidwe chazolimbikitsa. Ndipo chifukwa chakuti chikhalidwe cha anthu sichikhala chovuta kwa Zakachikwi, sichimapangitsa m'badwo kukhala chinthu chakale, ndi 83% ya Zakachikwi akukonzekera kuyanjana ndi malonda pazachikhalidwe kapena mofanana ndi momwe akuchitira panopa, pa The 2026 Social Media Content Strategy Report. Ndiwo ambiri mwa anthu amzaka zilizonse. Pamene ndalama zawo komanso mphamvu zomwe amagwiritsira ntchito zikukwera, nthawi yawo yowonjezereka yocheza ndi anthu imasandulika kukhala mwayi weniweni wamakampani. Mu bukhuli, tikufotokoza momwe Millennials akufuna kuti ma brand awonekere pazama TV komanso momwe angawagulitsire njira yoyenera. Momwe mungafikire Millennials pama social media Pamayanjano, a Millennials amayang'ana kulumikizana. Kaya ndi anthu omwe amawadziwa, olimbikitsa ndi otchuka, kapena mtundu. Monga momwe Dimperio adafotokozera, "Chifukwa chakuti takulira limodzi ndi kusinthika kwa nsanja zazikuluzikulu zonse, malo ochezera a pa Intaneti akhala maziko a maganizo a Zakachikwi. Ndimo momwe timakumbukira masiku obadwa, timalumikizana ndi abwenzi akale komanso timadzimva kuti tili patokha pamene tikuwonera masewero tokha pabedi. Ndi bwenzi. " Deta imatsimikizira izi. Malinga ndi Index, 92% ya Zakachikwi amagwiritsa ntchito chikhalidwe kuti azigwirizana ndi chikhalidwe. Zomwe sizili zofanana ndendende ndi machitidwe. M'malo mwake, akuyang'ana zochitika zomwe zimagawana nawo komanso miyala yowonetsera. Dimperio akupitiriza kuti, "Sitikuthamangitsa zizolowezi kapena kuyesera kukhala osonkhezera. Tikuyang'ana ma hacks, nthabwala ndi chikumbutso kuti si ife tokha omwe tikuyenda mu gawo lililonse la moyo lomwe tilimo (aka zaka zapakati). Ndicho chifukwa chake timakokera ku zomwe zimaphunzitsa, zimatisangalatsa kapena zimatipangitsa kuti tiziwoneka. pafupi kwambiri ndi kwathu, tikutsatira. ” Chilakolako cha Millennials pazinthu zomwe zimamveka zothandiza komanso zoyendetsedwa ndi kulumikizana zimagwiranso ntchito kwa mtundu, nawonso. Makumi anayi pa 100 aliwonse amati akufuna kuti mitundu ikhazikitse patsogolo maphunziro okhudzana ndi malonda ndi ntchito mu 2026, malinga ndi kafukufuku wa Q1 2026 Sprout Pulse Survey. Ena 27% akuyang'ana zomwe zikuyang'ana anthu ammudzi. Pakati pa zabwino izi, ma brand sayenera kulakwitsa kukankhira kugulitsa molimba. Zakachikwi zikufuna kuti ma brand asiye kugwiritsa ntchito kamvekedwe ka malonda kapena kakampani, m'malo mwake, atsatire zowona, malinga ndi The Sprout Social Index™. "Sitikusowa ungwiro, timafunikira umunthu. Ngati zimamveka ngati malonda, tatuluka. Koma ngati zimamveka ngati bwenzi ndi kukoma? Tili mkati, "akufotokoza mwachidule Dimperio. Kodi Millennials amagwiritsa ntchito ma media ochezera ati ndipo chifukwa chiyani? Malinga ndi kafukufuku wa Q1 2026 Sprout Pulse Survey, 76% ya ogwiritsa ntchito ochezera a Millennial ali pa Instagram, 70% ali pa Facebook ndipo 69% ali pa YouTube, zomwe zimapangitsa kuti nsanja izi zikhale zodziwika kwambiri ndi m'badwo. Kufufuza mozama momwe amagwiritsira ntchito nsanja zina, Millennials akuti TikTok ndiye njira yawo yomwe amakonda kutembenukirako kuti apeze zinthu, akutsatiridwa kwambiri ndi Facebook ndi Instagram, malinga ndi The Content Strategy Report. Lipotilo lidapezanso kuti Millennials ndiwotheka kugwiritsa ntchito Facebook pakusamalira makasitomala. Kafukufuku wa Q1 2026 Sprout Pulse Survey adapeza kuti atha kugwiritsa ntchito Reddit, X ndi Facebook kuti azitha kudziwa bwino nkhani.
Kodi Millennials amachita ndi mtundu wanji? Pamwamba pawomayendedwe awiri omwe amagwiritsidwa ntchito kwambiri, Facebook ndi Instagram, Zakachikwi atha kuchita nawo makanema achidule (<60 masekondi) zolemba zamtundu, pa The 2026 Social Media Content Strategy Report. Pa YouTube, ali ndi mwayi wochita nawo kanema wachidule monga momwe alili aatali (> masekondi 60). Ngakhale Zakachikwi pamapeto pake zimadya zonse zomwe zili pamapulatifomu ambiri, chinsinsi ndikumvetsetsa mawonekedwe ndi chikhalidwe cha iliyonse. Izi sizikutanthauza kubwezanso zolemba kuyambira pachiyambi-ndi kuchulukitsa kuchuluka kwa gulu lanu. Zimatanthawuza kupanga ma chart angapo ogawa ndi kulumikizana, ndikuyika patsogolo nsanja zomwe zili zofunika kwambiri kwa m'badwo uno. Mosasamala mtundu, mikhalidwe yomwe Millenials amasamala kwambiri pazambiri ndizowona, zosangalatsa komanso kudalirika, malinga ndi data ya Index. Poyerekeza ndi mibadwo ina yonse, iwonso amatha kunena kuti ngati chizindikiro sichikuyankha pamagulu, amatha kugula kuchokera kwa mpikisano nthawi ina. Monga Dimperio akunenera, "Zaka chikwi ndi m'badwo wokayikira kwambiri komanso m'badwo wokhulupirika kwambiri." Mukawapambana, mumapeza kasitomala moyo wanu wonse. Koma kuchita izi kumafuna kudzipereka pakupanga mtundu wapadera wamunthu komanso luso lamakasitomala. Millennium social media trends Pamene Zakachikwi zakula, zachoka kukhala malo opangira malonda kwa ogula azaka zapakati omwe ali ndi chikhalidwe chochepa, koma zotsatira za msika. Kuti afikire Zakachikwi, otsatsa amayenera kuyika ndalama pamanetiweki omwe akubwera, kukhala owona pazachikhalidwe chawo komanso kukhala ndi chikhalidwe cha anthu panjira zawo zogulitsira malonda. Uwu si mndandanda wamakhalidwe omwe angalimbikitse malingaliro ena (chifukwa chake, werengani nkhani zathu zapamwamba zapa media media). M'malo mwake, izi zikuwonetsa tsogolo la machitidwe ochezera a Millennials, ndikupereka zidziwitso zomwe zimawulula zomwe zimafunika kuti apange kumveka kokhazikika pamene m'badwo uno ukufikira gawo lotsatira la moyo wawo. Oyambitsa ma network oyambira otengera Chosangalatsa ndichakuti, chikhumbo cha Millennials cholumikizana ndi anthu ndikupangitsa kuti agwiritse ntchito nsanja zambiri zoyendetsedwa ndi anthu ammudzi m'miyezi ingapo ikubwerayi, malinga ndi kafukufuku wa Q2 2025 Sprout Pulse Survey. 63% akukonzekera kugwiritsa ntchito Reddit, pomwe 57% akukonzekera kugwiritsa ntchito Bluesky ndi Threads. Ndondomeko ina 53% yogwiritsa ntchito Patreon ndi Substack. Zakachikwi zimakonda kudumphira pamapulatifomu atsopanowa ngati anzawo ndi achibale awo akuwagwiritsa ntchito kale, malinga ndi kafukufuku womwewo. Amalembetsanso maukonde atsopano akakhala ndi chidwi ndi madera a niche ndi mitu, kapena olimbikitsa ndi opanga omwe amawatsatira alowa nawo pa intaneti. Koma ngati otsatsa atalumikizana ndi nsanja iliyonse m'malo odzaza ndi ma network omwe akubwera, amatha kugwiritsa ntchito nthawi yawo yonse kupanga njira zatsopanozi. M'malo mwake, akuyenera kuyika ndalama pazoyeserera pamanetiweki amodzi kapena awiri pomwe omvera awo ali, kapena komwe madera okhudzana ndi mtundu wawo alipo kale. Iwo akuyang'ana ma brand kuti akhale anthu Kafukufuku wa Q4 2025 Sprout Pulse Survey adapeza kuti Millennials amakhulupirira kuti zinthu zomwe mitundu imayenera kuziyika patsogolo mu 2026 ndizopangidwa ndi anthu. Enanso 44% akuti sanatsatire, kutsekereza ndi kusokoneza malonda omwe amalemba zomwe zimawoneka ngati AI slop, pa kafukufuku wa Q1 2026 Sprout Pulse Survey. Dimperio akuti izi ndichifukwa cha malingaliro a Millennials pamasiku oyambirira pa intaneti. "Kuyambira kumakhalabe kofunikira kwa ife chifukwa timakumbukira zaka zabwino kwambiri za mabulogu, ma niche memes ndi nthawi zachikhalidwe zomwe sizinayendetsedwe ndi ndondomeko. Tikudziwa momwe luso la anthu limawonekera." Zomwe Millennials akufuna ndizotsutsana mwachindunji ndi zomwe mitundu ikuyika patsogolo. Lipoti la Strategy Strategy lidapeza kuti otsatsa omwe amagwiritsa ntchito kwambiri AI ndi opanga zinthu, ndipo zomwe zimapangidwa ndi AI ndizomwe zili patsogolo kwambiri mu 2026. M'malo mwake, mitundu iyenera kutulutsa zinthu kuchokera kwa anthu enieni zomwe zimamveka ngati zomveka komanso zowona - kaya ndi zokopa kapena zopangidwa ndi antchito. Social imagwirizana kwambiri ndi zosankha zawo zogula Social yasintha momwe Millennials amagulitsira. Nkhani yake:
Opitilira theka amagula zinthu zokha molimbikitsidwa ndi kucheza kamodzi pamwezi (The 2025 Sprout Social Index™). 35% ali ndi mwayi wogula zomwe adapeza pazachuma panthawiyi (Q2 2025 Sprout Pulse Survey). Ogwiritsa ntchito zaka chikwi amatha kugula zinthu zatsiku ndi tsiku kapena mlungu uliwonse motsogozedwa ndi wolimbikitsa-mofanana ndi Gen Z (Lipoti la Influencer Marketing).
Dimperio akufotokoza momwe izi ziyenera kukhudzira njira zama brandkugulitsa anthu. "Ma TV ochezera a pa Intaneti adagonjetseratu. Kwa Zakachikwi, kupeza, kufufuza ndi kugula zonse zimachitika mumpukutu womwewo. Mitundu imayenera kukonza bwino-mwachangu. Zotsatsa zolipiridwa ndi zizindikiro za algorithm zimatikakamiza kuwona zinthu kawiri kapena kasanu mpaka titagonja. Kutsatsa kwa anzawo ndikowona. Chifukwa chake ngati china chake chikuyenda bwino, monga chilimbikitso chochokera kwa wopanga timamva kuti timachikonda, kapena timakondana ndi bwenzi lathu." Ngakhale kugula pazama TV kukuchulukirachulukira, kutengera chidwi cha Millennial kumafuna njira yolumikizirana, popeza m'badwo uno umagwiritsa ntchito malo ogulitsira a digito komanso akuthupi. Dimperio akuwonjezera kuti, "Ndimapitabe m'masitolo. Ndimakonda zochitika za IRL. Koma mwina ndizo zotengera apa: Ngati chizindikiro chanu chidzakhala pa intaneti, chosowa cha digito ndi chakuthupi kuti mumve kugwirizana m'maganizo. Malingaliro abwino pama brand omwe amaima Kafukufuku wa Q1 2026 Sprout Pulse Survey adapeza kuti 27% ya Zakachikwi akuti akuyembekeza kuti ogulitsa aziyimirira pagulu pazandale komanso zachikhalidwe, ndipo ena 23% amafuna kuti akhale othandizira pazinthu zokhudzana ndi mafakitale awo - kwambiri m'badwo uliwonse. Lipoti lina lachitatu loti asiya kugula zinthu ngati zikhalidwe za mtundu zisemphana ndi zawo, ndipo 20% amapita kukagula zinthu zomwe amagwirizana nazo, makamaka kuposa Gen X ndi Baby Boomers. Izi zili choncho chifukwa Millennials akhala akugwiritsa ntchito chikhalidwe cha anthu pomanga madera mopitilira malire ndikukulitsa mayendedwe. Pamene akukula, chikhalidwe cha anthu chawathandiza kufufuza zomwe ali nazo komanso kuphunzira za chikhalidwe cha anthu. Chofunikira ndikupitilira kuchitapo kanthu. M'malo mwake, yang'anani pazovuta zomwe zimakhudza dera lanu komanso anthu omwe ali pakati panu, ndikugwirizanitsa zochita zanu ndi cholinga chanu ndi zomwe mumakonda. Brands Millennials amakonda pazachikhalidwe Monga tanenera, Zakachikwi ndi m'badwo wosamvetsetseka. Kutsatsa kwa iwo momwemonso mumagulitsira kwa Gen Z ndikusawerengera ma nuances awo akubadwa sikuwakomera. Akuyang'ana ma brand omwe ali ndi chidziwitso chomveka bwino, chokhazikika. Dimperio akufotokoza izi motere: "Magulu omwe timakonda amamva ngati anthu. Ndikamanga njira yochezera anthu, ndimakhala ngati kupanga chikhalidwe-mawu, zowoneka, kamvekedwe, nthawi. Ndi umunthu wathunthu. Zakachikwi zimagwirizanitsa ndi malonda ngati amenewo, omwe ali dala, osasinthasintha ndipo amadziwa kwenikweni kuti iwo ndi ndani." Nawa mitundu itatu yomwe yadziwa luso la kutsatsa kwa Millennial, ndipo adapeza njira yopambana m'njira yomwe imamveka ngati yowona. Sézane Kukoma kwabwino. Classic kukongola. Kumene akuluakulu amagula. Sézane, mtundu waku France womwe umakupatsani mphamvu kuti mupange "zovala zanu za ku Parisian," ndizofunikira kwambiri pakati pa azimayi azaka chikwi. Ogula awa, omwe anagulitsidwa pa mystique ya kalembedwe ka akazi achi French ali aang'ono, amapanga gawo lalikulu la chipembedzo cha Sézane.
Mtunduwu uli ndi zambiri zomwe zachita bwino posachedwa chifukwa cha mbiri yapa social media. Pamayendedwe awoawo, amayamikiridwa chifukwa chogwiritsa ntchito mitundu yomwe ili ndi matupi omwe amafanana ndi omvera awo, komanso kupanga zovala zomangidwa ndi chitonthozo, kalembedwe ndi zithunzi za Millennial. Mtunduwu umatsamiranso pakutsatsa kotsogozedwa ndi opanga komanso zopangidwa ndi ogwiritsa ntchito. Perekani mtundu wanu chiwongolero cha Zakachikwi: Yang'anani kuchokera ku Sézane, ndikutsamira ku zisonkhezero zoyambirira za kukoma kwa Zakachikwi. Mvetserani chifukwa chake amalimbikitsidwa kukokera ku zokometsera zinazake, ndipo phatikizani mitu imeneyo muzinthu zanu. Mwambo Ceremonia, mtundu wosamalira tsitsi loyera lokhazikika ku Latinx heritage, ndi kampani yotsogozedwa ndi oyambitsa yomwe ili ndi chidwi chodziwika bwino cha Millennial. Woyambitsa Babba C. Rivera ndi wozizira kwambiri, Forbes 30-under-30 alum ndi Millennial mwiniwake. Luso lake lofotokozera nthano - kuchokera ku cholowa chake kupita ku cholinga cha mtundu wake - zimagwirizananso ndi m'badwo. Kuphatikiza apo, mitundu yofunda, yolumikizidwa yamtundu wamtunduwu ndi logo yosavuta ndizolembedwa zakachikwi.
Pamayanjano, mtunduwo umatsamira munkhani yolimbikitsa ya Rivera, pomwe imapanganso zithunzi zopukutidwa zomwe zikuwonetsa malonda awo. Perekani mtundu wanu kusintha kwa Zakachikwi: Kodi chimapangitsa kampani yanu kukhala yapadera ndi chiyani? Kodi mungagawane chiyani za woyambitsa wanu kapena komwe kampani yanu idachokera? Kodi malonda anu amapangidwa kuti? Izi ndizomwe omvera anu a Millennial akufuna kudziwa zambiri. Amafuna kumvetsetsa omwe akugula ndi momwe zinthu zawo zimapangidwira ndikupangidwira. Gwiritsani ntchitoochezera kuti afotokoze nkhani yanu. Graza Ngati pali china chilichonse chokhudza Zakachikwi, ndikuti amakonda kutenga zakudya zapantry ndikuwapatsa zopindika bwino. Ngakhale pali zitsanzo zosawerengeka, Graza amawonekera ngati chizindikiro chomwe chakwera patsogolo pa chidziwitso cha Millennial.
Mtundu womwe umalumikizidwa nthawi zambiri ndi siginecha yawo yamafuta a azitona umapereka chitsanzo cha Millennial fancification, ndipo amakondwerera izi pamacheza. Kaya ndikuchita mgwirizano ndi okondedwa ena a Zakachikwi ngati Fishwife kapena kuwonetsa kukolola kwa azitona awo muvidiyo yachikale. Perekani mtundu wanu chiwongolero cha Zakachikwi:Ngakhale Graza samangogulitsa ku Millennials (kwenikweni, nthawi zina amaikidwa m'gulu la mtundu wa Gen Z), chiyambi chawo komanso kasamalidwe kolimba ka anthu kumawathandiza kufikira mibadwomibadwo. Pazamasewera anu, lingalirani momwe kugwirira ntchito limodzi ndi ma brand ena okondedwa a Millennial, opanga ndi otsatsa, komanso kutumikira Millennial-core kungakuthandizireni kukulitsa omvera anu. Musaiwale za Millennials munjira yanu yochezera Zakachikwi sangakhalenso ana atsopano pa block, koma akadali m'modzi mwa mibadwo yogwira ntchito kwambiri pazachikhalidwe. Pamene mphamvu zawo zogulira zikukulirakulira, ma brand akuyenera kulabadira zizolowezi za anthu awa, zomwe amakonda komanso zomwe amakonda. Safuna kuthamangitsa mayendedwe kapena mabizinesi opanda mawonekedwe. Amafuna kulumikizana, zaluso komanso nkhani zoyambira. Mitundu yomwe imapambana ndi Millennials imamvetsetsa kuti iyi si nkhani yongokonzanso njira za Gen Z. Pamafunika njira yozikidwa pakumvetsetsa zovuta za machitidwe awo a pa intaneti, nsanja zomwe amakokerako komanso zifukwa zomwe amatengera momwe amagwiritsidwira ntchito pocheza nawo. Ngati mukupanga mtundu womwe umayenera kukhala wokhalitsa, musagone pa m'badwo womwe unathandizira kupanga chikhalidwe cha anthu monga tikudziwira. Mukuyang'ana kuzama kwakuya mumkhalidwe wapano wa chikhalidwe cha anthu? Werengani Lipoti lathu la 2026 Social Media Content Strategy. Chotsatira Momwe zaka zikwizikwi amagwiritsira ntchito malo ochezera a pa Intaneti: Zomwe otsatsa ayenera kudziwa zidawonekera koyamba pa Sprout Social.
