Izingxenye eziseceleni. I-Skinny jeans. Isihlungi se-Valencia. Singabe sikhuluma ngesizukulwane esisodwa kuphela: Iminyaka Eyinkulungwane. Uma sekucatshangelwe njengokudinwa okungathetheleleki, iMillennials yenza isiko le-pop libuye. Ngemuva kokubusa izihloko zezindaba iminyaka engaphezu kweshumi, isizukulwane—esizalwe phakathi kuka-1981-1996—sathatha igxathu lokubuyela emuva njengoba u-Gen Z eqala ukugqama. Kodwa ezinyangeni ezisanda kwedlula, baphinde bathola inqolobane yamasiko futhi ekugcineni bathola izimbali ezibafanele ngokuphayona isiko lezokuxhumana. Iminyaka eyinkulungwane yaba ngabamukeli bokuqala bamanye amanethiwekhi asephenduke ama-behemoth omhlaba. Njengoba uMonica Dimperio—amandla asekela i-Hashtag Lifestyle, inkampani eyenza amabhrendi apholile, eshelelayo ngokwesiko futhi kungenzeki ukuskrola okudlule—ekubeka: “Iminyaka eyinkulungwane yakhula kokubili futhi ngaphandle kokuxhumana nabantu—sikhumbula umhlaba ngaphambi kwezihlungi nabalandeli—ngakho ubudlelwano bethu nayo buthinta inhliziyo kakhulu. mayelana nesethulo, incazelo kanye ne-vibe-ngisho namanje Sakhe isiko i-Gen Z manje echumayo. U-Dimperio uyiMillennial ngokwakhe, kanye nomakhi womkhiqizo kanye nomdabu wedijithali osize ukuchaza isiko lomthonya. Futhi ngenxa yokuthi ezokuhlalisana kwabantu azinangqondo ngeMinyaka Eyinkulungwane, akusenzi isizukulwane sibe yizinto zesikhathi esedlule, njengoba u-83% Wezinkulungwane Zeminyaka uhlela ukusebenzisana nemikhiqizo kwezokuxhumana nabantu noma okufanayo njengoba benza manje, ngokombiko Wesu Lokuqukethwe Kwemidiya Yomphakathi ka-2026. Lokho kuyinani elikhulu kunanoma iyiphi iminyaka yobudala. Njengoba imali yabo engenayo namandla abo okusebenzisa enyuka, isikhathi sabo esikhulayo sokuhlala emphakathini sihumusha ethubeni langempela lemikhiqizo. Kulo mhlahlandlela, sichaza ukuthi iMillennials ifuna ukuthi imikhiqizo ibonakale kanjani ezinkundleni zokuxhumana nokuthi ingabamaketha kanjani ngendlela efanele. Ungawafinyelela kanjani ama-Millennials ezinkundleni zokuxhumana Kwezenhlalo, iMillennials ibheka ukuxhumana. Noma ngabe kunabantu ababaziyo ngempela, abanethonya nosaziwayo, noma nemikhiqizo. Njengoba u-Dimperio echaza, "Ngenxa yokuthi sikhule ngokuhambisana nokuvela kwayo yonke inkundla enkulu, inkundla yezokuxhumana isiphenduke ingqalasizinda yemizwa yeMillennials. Kuyindlela esikhumbula ngayo izinsuku zokuzalwa, sithintana nabangane bakudala futhi sizizwe singesodwa kancane lapho sibukele umbukiso sodwa esofeni. Ubungane." Idatha isekela lokhu. Ngokusho kwe-Index, i-92% yeMinyaka Eyinkulungwane isebenzisa umphakathi ukuze uhambisane nezikhathi zamasiko. Okungafani ncamashi namathrendi. Esikhundleni salokho, bafuna ukuzizwisa okwabiwe kanye namatshe okuhlola. U-Dimperio uyaqhubeka, "Asijahi amathrendi noma sizami ukuba abagqugquzeli. Sifuna ama-hacks, amahlaya kanye nesikhumbuzo sokuthi akuthina sodwa esidlulela kunoma yisiphi isigaba sempilo esikuso (okubizwa nangokuthi iminyaka ephakathi). Yingakho sithambekela kokuqukethwe okufundisayo, okujabulisayo noma okusenza sizizwe sibonwa. Uma kusisiza ukuthi sipheke isidlo sakusihlwa esingcono ngoba sithumela ijeli ngendlela engcono kakhulu, sithole i-brown me. siseduze kakhulu nasekhaya, siyalandela.” Isifiso seMillennials sokuqukethwe okuzwakala kuwusizo futhi okuqhutshwa ukuxhumeka kusebenza kumabhrendi, futhi. Amaphesenti angu-40 athi afuna amabhrendi abeke phambili okuqukethwe okufundisayo mayelana nemikhiqizo namasevisi ngo-2026, ngokwe-Q1 2026 Sprout Pulse Survey. Abanye abangu-27% bafuna okuqukethwe okugxile emphakathini. Ngalesi senzo esihle, amabhrendi akufanele enze iphutha lokuphusha ukuthengisa kanzima. Iminyaka eyinkulungwane ifuna ukuthi imikhiqizo iyeke ukusebenzisa ithoni yokuthengisa noma yebhizinisi, futhi, esikhundleni salokho, incike eqinisweni, ngokusho kwe-Sprout Social Index™. "Asikudingi ukuphelela, sidinga ubuntu. Uma kuzwakala njengokumaketha, siphumile. Kodwa uma kuzwakala njengomngane onokunambitha? Singenile," ufingqa u-Dimperio. Yiziphi izinkundla zokuxhumana ezisetshenziswa yiMillennials futhi ngani? Ngokocwaningo lwe-Q1 2026 Sprout Pulse Survey, u-76% wabasebenzisi benkundla yezokuxhumana be-Millennial baku-Instagram, u-70% uku-Facebook kanti u-69% uku-YouTube, okwenza lezi zinkundla zidume kakhulu esizukulwaneni. Ukujula ekujuleni kokuthi bawasebenzisa kanjani amapulatifomu athile, abakwaMillennials babika ukuthi i-TikTok iyisiteshi abasithandayo abangaphendukela kuso ukuze bathole umkhiqizo, okulandelwa eduze yi-Facebook ne-Instagram, ngokusho kombiko we-Content Strategy. Umbiko uphinde wathola ukuthi iMillennials kungenzeka ukuthi isebenzise i-Facebook ukunakekelwa kwamakhasimende. I-Q1 2026 Sprout Pulse Survey ithole ukuthi maningi amathuba okuthi basebenzise iReddit, X kanye ne-Facebook ukuze bahlale benolwazi lwakamuva ezindabeni.
Yikuphi okuqukethwe komkhiqizo abakwaMillennials bahlanganyela nakho? Phezulu kwaboiziteshi ezimbili ezisetshenziswa kakhulu, i-Facebook ne-Instagram, Iminyaka Eyinkulungwane kungenzeka ukuthi ihlanganyele nevidiyo yefomu elifushane (<60 imizuzwana) okuthunyelwe kwebhrendi, ngokombiko we-2026 Social Media Strategy Report. Ku-YouTube, maningi amathuba okuthi bazibandakanye nevidiyo yefomu elifushane njengoba enefomu ende (>amasekhondi angu-60). Yize iMillennials igcina idla konke okuqukethwe ezisekelweni eziningi, ukhiye ukuqonda umehluko namasiko ento ngayinye. Lokho akusho ukuphinda udale kabusha ngokuphelele okuthunyelwe kusukela ekuqaleni—kanye nokuthelisa ngokweqile umkhawulokudonsa weqembu lakho. Kusho ukuhlela amaphuzu amaningi okusabalalisa nokuxhumana, nokubeka phambili izinkundla ezibaluleke kakhulu kulesi sizukulwane. Ngaphandle kwefomethi, izici iMillennials ezikhathalela kakhulu kokuqukethwe komkhiqizo ziwubuqiniso, ukuzijabulisa nokwethembeka, ngokuya ngedatha ye-Index. Uma kuqhathaniswa nazo zonke ezinye izizukulwane, kungenzeka futhi ukuthi uma umkhiqizo ungaphenduli emphakathini, kungenzeka kakhulu ukuthi uthenge koqhudelana naye ngokuzayo. Njengoba u-Dimperio esho, “Iminyaka eyinkulungwane iyisizukulwane esingabaza kakhulu futhi esithembeke kakhulu.” Uma uziwine, uzuza ikhasimende impilo yonke. Kodwa ukwenza kanjalo kudinga ukuzibophezela ekwakheni i-brand persona eyingqayizivele ngempela kanye nolwazi oluhle kakhulu lwamakhasimende. Izitayela ze-Millennial social media Njengoba iMillennials ikhulile, isuke ekubeni yisizinda sezinhlelo zokumaketha kuya kubathengi abaneminyaka ephakathi abangenawo amandla amasiko, kodwa nomthelela wemakethe nakakhulu. Ukuze kufinyelelwe eMinyakeni Eyinkulungwane, amabhrendi kufanele atshale imali kumanethiwekhi asafufusa, ahlale ethembekile kuzimiso zemikhiqizo yawo futhi agxilise umphakathi kumasu awo okuya emakethe. Lokhu akulona uhlu lwamathrendi oluzogqugquzela imibono ethile yokuqukethwe (kulokho, funda indatshana yethu ephezulu yokuthrendayo kwezokuxhumana). Esikhundleni salokho, lezi zitayela zibala ikusasa lemikhuba yenkundla yezokuxhumana yeMillennials, futhi zinikeze imikhondo eveza ukuthi yini edingekayo ukuze kwakhiwe ukuzwakala okuhlala njalo njengoba lesi sizukulwane sifinyelela esigabeni esilandelayo sempilo yaso. Abamukeli benethiwekhi abasafufusa Kuyathakazelisa ukuthi isifiso seMillennials sokuxhumana nabantu sibenza basebenzise izinkundla eziqhutshwa umphakathi kanye neziqhutshwa ngabadali ezinyangeni ezimbalwa ezizayo, ngokwe-Q2 2025 Sprout Pulse Survey. I-63% ihlela ukusebenzisa i-Reddit, kuyilapho i-57% ihlela ukusebenzisa i-Bluesky ne-Threads. Olunye uhlelo lwama-53% lokusebenzisa i-Patreon ne-Substack. Iminyaka eyinkulungwane kungenzeka ukuthi igxumele kulezi zinkundla ezintsha uma abangani babo namalungu omndeni sebevele bezisebenzisa, ngokocwaningo olufanayo. Baphinde babhalisele amanethiwekhi amasha uma benentshisekelo emiphakathini ye-niche nezihloko, noma lapho abagqugquzeli nabadali ababalandelayo bejoyina inethiwekhi. Kodwa uma imikhiqizo ijoyina yonke inkundla endaweni ephithizelayo yamanethiwekhi asafufusa, bebezonikela sonke isikhathi seqembu labo ukuthuthukisa lezi ziteshi ezintsha. Esikhundleni salokho, kufanele batshale imali ekuhlolweni kunethiwekhi eyodwa noma amabili lapho izethameli zabo eziqondiswe kubo zikhona, noma lapho imiphakathi eyi-niche ehlobene nomkhiqizo wabo isivele ikhona. Bafuna ama-brand ukuthi abe ngabantu I-Q4 2025 Sprout Pulse Survey ithole ukuthi iMillennials ikholelwa ukuthi into ephezulu okufanele ibekwe phambili amabhrendi ngo-2026 okuqukethwe okukhiqizwa umuntu. Abanye abangu-44% bathi sebevele bengalandeli, bavimbile futhi bathulisiwe amabhrendi athumela okuqukethwe okubonakala sengathi i-AI slop, ngokwe-Q1 2026 Sprout Pulse Survey. U-Dimperio uthi lokhu kungenxa yokulangazelela kweMillennials ezinsukwini zokuqala ku-inthanethi. "Imvelaphi isabalulekile kithi ngoba sikhumbula inkathi yegolide yamabhulogi, ama-niche memes nezikhathi zamasiko ezingalawulwa yi-algorithm. Siyazi ukuthi ubuhlakani bomuntu bubukeka kanjani." Okufunwa yiMillennials kuphambene ngqo nalokho okubekwa phambili yimikhiqizo. Umbiko Wesu Lokuqukethwe uthole ukuthi isimo sokusetshenziswa kwe-AI esivame kakhulu sabakhangisi ukudalwa kokuqukethwe, futhi okuqukethwe okukhiqizwa yi-AI kuyinto yesibili ebaluleke kakhulu yabo ngo-2026. Kunalokho, amabhrendi kufanele akhiqize okuqukethwe okuvela kubantu bangempela okuzwakala kuhlobene futhi kuyiqiniso—noma ngabe kunomthelela- noma okukhiqizwa isisebenzi. Ezomphakathi ziboshelwe ngokungenakuhlukaniswa ezinqumweni zabo zokuthenga I-Social iguqule indlela i-Millennials ethenga ngayo. Indaba ngephuzu:
Abangaphezu kwesigamu bathenga ngokuzenzekelayo okugqugquzelwe ukuxhumana nabantu okungenani kanye ngenyanga (The 2025 Sprout Social Index™). U-35% unamathuba amaningi okuthenga into ayitholile emphakathini kulesi simo somnotho (Q2 2025 Sprout Pulse Survey). Abathengi beminyaka eyinkulungwane kungenzeka ukuthi bathenge nsuku zonke noma ngeviki ngokukhuthazwa umgqugquzeli—ngokuhambisana no-Gen Z (Umbiko Wezokumaketha Wesimo Sokuthonya).
U-Dimperio uchaza ukuthi lokhu kufanele kube nomthelela kanjani endleleni ama-brand asondela ngayoukuthengisa komphakathi. "Inkundla yezokuxhumana ibhidlize ifaneli ngokuphelele. Okweminyaka Eyinkulungwane, ukutholwa, ucwaningo nokuthenga konke kwenzeka emqulwini ofanayo. Imikhiqizo idinga ukukulungisa—ngokushesha. Izikhangiso ezikhokhelwayo namathokheni e-algorithm kusiphoqa ukuthi sibone izinto izikhathi ezimbili kuya kweziyisihlanu kuze kube yilapho sigcina sesivuma. Ukumaketha kokucindezela kontanga kungokoqobo. Ngakho-ke uma okuthile kuthinta izinto eziphilayo, njengesincomo somkhiqizo esivele siwuthanda, sinomuzwa wokuthi siyawuthanda umngane omusha, noma siwuvuselela kabusha umngane wethu." Ngisho noma ukuthenga ezinkundleni zokuxhumana kuba yonke indawo, ukubamba ngempumelelo ukunakwa kweMillennial kudinga indlela evunyelanisiwe, njengoba lesi sizukulwane sisebenzisa kokubili okungaphambili kwesitolo kwedijithali kanye nokomzimba. U-Dimperio uyanezela, "Ngisangena ezitolo. Ngithanda ukuzizwisa kwe-IRL. Kodwa mhlawumbe lokho kuyisiko lapha: Uma umkhiqizo wakho uzohlala ku-inthanethi, isidingo sedijithali nesomzimba sokuzizwa uxhumekile ngokomzwelo. Ingabe bazizwa ngendlela efanayo? Ithoni efanayo, i-vibe efanayo, into efanayo yokuthembela?" Ukubuka okuhle kumabhrendi athatha ukuma I-Q1 2026 Sprout Pulse Survey ithole ukuthi ama-27% eMillennials athi alindele ukuthi imikhiqizo ithathe isinqumo somphakathi ezindabeni zezepolitiki nezenhlalo, kanti enye i-23% ifuna ukuthi ibe yinsiza ezindabeni ezithinta imboni yabo—ikakhulukazi kunoma yisiphi isizukulwane. Omunye umbiko wesithathu wokuthi bazoyeka ukuthenga imikhiqizo uma izindinganiso zomkhiqizo zingqubuzana nezabo, futhi u-20% uphuma endleleni yawo yokuthenga imikhiqizo ethile ezinkampanini abavumelana nazo, ngokuphawulekayo ngaphezu kwe-Gen X kanye ne-Baby Boomers. Lokhu kungenxa yokuthi iMillennials ngokomlando isebenzise umphakathi ukwakha imiphakathi ngale kwemikhawulo yendawo futhi ikhulise ukunyakaza. Njengoba sebekhulile, ukuhlalisana kwabantu kubasizile ukuthi bahlole ukuthi bangobani futhi bafunde ngezindaba zomphakathi. Okubalulekile wukweqa ubushoshovu obusebenzayo. Esikhundleni salokho, gxila ezindabeni ezithinta ngqo umphakathi wakho futhi ugxile kubantu, futhi uqondanise izenzo zakho nomsebenzi wakho kanye nezindinganiso zakho. Brands Millennials bathanda kwezenhlalo Njengoba kushiwo, iMillennials iyisizukulwane esingaqondwa kahle. Ukumaketha kubo ngendlela efanayo umaketha ku-Gen Z futhi ungabali ama-nuances abo okukhiqiza akuzuzi umusa wabo. Bafuna amabhrendi anobunikazi obucacile, obuzinze kahle. U-Dimperio ukuchaza ngale ndlela: "Izinhlobo esizithandayo zizizwa njengabantu. Uma ngakha isu lokuxhumana nabantu, ngiliphatha njengokwenza umlingiswa—izwi, izinto ezibonwayo, ithoni, isikhathi. Ubuntu obugcwele. Izinkulungwane zeminyaka zixhuma nemikhiqizo efana naleyo, leyo enenhloso, engaguquki futhi ezaziyo ngempela ukuthi ingobani." Nawa amabhrendi amathathu afunde ubuciko bokumaketha kwe-Millennial, futhi athola indlela yokuphumelela ngendlela ezwakala iyiqiniso esithombeni sabo. Sézane Ukunambitheka okuhle. Ubuhle be-Classic. Lapho abantu abadala bethenga khona. I-Sézane, uhlobo lwesiFulentshi olukunika amandla okwakha "ikhabethe lakho laseParis," iyisisekelo phakathi kwabesifazane beMillennial. Laba bathengi, abathengiswa nge-mystique yesitayela sabesifazane baseFrance besebancane, benza iphesenti elikhulu lokulandela inkolo kaSézane.
Lo mkhiqizo ukweleta ingxenye enkulu yempumelelo yawo yakamuva ngenxa ye-hype yezokuxhumana. Eziteshini zabo, bashayelwa ihlombe ngokusebenzisa amamodeli anezinhlobo zemizimba efana nezithameli zabo eziyinhloko, kanye nokuklama izingubo ezakhiwe ngokunethezeka, isitayela kanye nezithonjana zesitayela seMillennial. Ibhrendi futhi incike ekukhangiseni okuholwa ngumdali nokuqukethwe okukhiqizwa umsebenzisi. Nikeza umkhiqizo wakho i-Millennial makeover: Thatha isiqephu ku-Sézane, futhi uncike emithonyeni yokuqala yokunambitheka kweMillennial. Qonda ukuthi kungani begqugquzelwa ukudonsela kubuhle obuthile, futhi uhlanganise lawo matimu kokuqukethwe kwakho. Umkhosi I-Ceremonia, uhlobo lokunakekelwa kwezinwele ezihlanzekile olusekelwe kumagugu e-Latinx, inkampani eholwa ngumsunguli ene-penchant ecacile yokubeka uphawu lwe-Millennial. Umsunguli u-Babba C. Rivera upholile ngendlela emangalisayo, uyi-alum ye-Forbes 30-under-30 kanye ne-Millennial ngokwakhe. Ikhono lakhe lokuxoxa izindaba—kusuka efa kuye kuye kunjongo yomkhiqizo wakhe—lihambisana nesizukulwane. Futhi, imibala efudumele, ehlanganisiwe yomkhiqizo kanye nelogo elula inekhodi ye-Millennial.
Kwezenhlalo, uhlobo luncike endabeni ekhuthazayo ka-Rivera, kuyilapho ludala nezithombe ezipholishiwe ezibonisa imikhiqizo yazo. Nikeza umkhiqizo wakho i-Millennial makeover: Yini eyenza inkampani yakho ihluke? Yini ongabelana ngayo ngomsunguli wakho noma umsuka wenkampani yakho? Yenziwa kuphi imikhiqizo yakho? Lena imininingwane izethameli zakho zeMillennial ezifuna ukufunda kabanzi ngayo. Bafuna ukuqonda ukuthi bathenga kubani nokuthi imikhiqizo yabo itholakala futhi yenziwa kanjani. Sebenzisasocial ukuxoxa indaba yakho. Graza Uma kukhona okuyiqiniso mayelana neMillennials, ukuthi bathanda ukuthatha ama-pantry staples futhi bazinikeze i-twist ecolisisiwe. Yize kunezibonelo ezingenakubalwa, uGraza ugqama njengophawu olukhuphukele phambili ekwazisweni kweMillennial.
Uhlobo oluvame ukuhlotshaniswa namafutha omnqumo esiginesha luyisibonelo se-Millennial fancification, futhi lubungaza lokhu emphakathini. Kungakhathaliseki ukuthi kungokubambisana nezinye izithandwa zeMillennial njengoFishwife noma ukukhombisa umjikelezo wokuvuna iminqumo yabo kuvidiyo yesitayela sesikhumbuzo. Nikeza umkhiqizo wakho i-Millennial makeover: Nakuba i-Graza ingakhangisi kuphela kwabakwaMillennials (empeleni, ngezinye izikhathi bahlukaniswa njengophawu lwe-Gen Z), imvelaphi yabo kanye nokuphathwa komphakathi okuqinile kubenza bakwazi ukufinyelela ezizukulwaneni ngezizukulwane. Kokuqukethwe kwakho komphakathi, cabanga ukuthi ukusebenzisana namanye amabhrendi athandwayo e-Millennial, abadali nabantu bemidiya, kanye nokukhonza i-Millennial-core kungakusiza kanjani ukwandisa izethameli zakho. Ungakhohlwa mayelana neMillennials kumasu akho omphakathi Iminyaka eyinkulungwane ingase ingabe isaba izingane ezintsha ebhulokhini, kodwa isengenye yezizukulwane ezisebenza kakhulu kwezokuxhumana. Njengoba amandla abo okuthenga eqhubeka nokukhula, amabhrendi adinga ukunaka imikhuba ethile yabantu, izintandokazi kanye namagugu. Abafuni ukujaha imfashini noma okuthunyelwe kwebhizinisi okungenasici. Bafuna ukuxhumana, ubuhlakani kanye nokuxoxa indaba kwasekuqaleni. Izinhlobo eziwinayo ngeMillennials ziyaqonda ukuthi lokhu akuyona nje indaba yokupakisha kabusha amaqhinga we-Gen Z. Kudinga isu eligxilile ekuqondeni izici ezihlukahlukene zokuziphatha kwabo ku-inthanethi, izinkundla abadonsela kuzo kanye nezizathu ezingokomzwelo abazisebenzisa emphakathini kwasekuqaleni. Uma wakha ibhrendi okuhloswe ngayo ukuthi ihlale, ungalali esizukulwaneni esisize ukwakha umphakathi ngendlela esikwazi ngayo. Ingabe ufuna ukungena ngokujulile esimweni samanje somphakathi? Funda umbiko wethu wango-2026 Wesu Lokuqukethwe Kwemidiya Yokuxhumana. Okuthunyelwe Ukuthi Izinkulungwane zeminyaka zisebenzisa kanjani inkundla yezokuxhumana: Lokho abakhangisi okudingeka bakwazi kuvele kuqala ku-Sprout Social.
