I-Instagram iseyenye yezona nethiwekhi zentlalo zibalulekileyo kubathengisi. Kodwa iqonga alivuzi izinto ezifanayo ebezenza kunyaka ophelileyo. Ukuthandwa kuphulukene nobunzima kwaye i-algorithm ngoku ithanda umxholo abantu abathanda ukwabelana ngawo okanye ukuwugcina. Ngeli xesha, abasebenzisi bayakhetha malunga nento abasebenzisana nayo kwaye umxholo owenziwe yi-AI ubenza bathandabuze nangakumbi nantoni na engavakaliyo njengomntu. Ukubonisa ngokuqhubekayo akusanele kwisicwangciso sakho sokuthengisa se-Instagram. Kuya kufuneka ubonise umxholo ochanekileyo, kwifomathi elungileyo, ngelizwi elilelakho ngokwenyani. Nazi iindlela ezingama-20 ezidumileyo ze-Instagram ezibumba into "elungileyo" ejongeka njani ngo-2026. 1. Ukusebenzisa i-AI ekudaleni umxholo wentlalo I-AI iba yinxalenye ebonakalayo ye-Instagram content workflow, kwaye kungekhona nje ngezixhobo zomntu wesithathu. I-Instagram (kunye neMeta) ngoku ibonelela ngezixhobo zabo zemidiya yoluntu ye-AI, kubandakanya:
Bhala ngeMeta AI Izitikha ezenziwe nge-AI Restyle izixhobo Uhlela usetyenziso
Uninzi lweebrendi sele zisebenzisa i-AI kwi-Instagram ukuyila amagama, ukuphinda usebenzise umxholo, ii-hook zokucinga kunye nokuvelisa iikhonsepthi ezibonakalayo. Into entsha kukuba abaphulaphuli banokuxela ngoku. Uphando lwe-Sprout Social's Q1 2026 Pulse Survey yafumanisa ukuba i-56% yabathengi badibana ne-AI slop kumajelo asekuhlaleni rhoqo okanye rhoqo. Kwaye eyona nto iphambili abafuna ukuba iibrendi ziyeke ukuyenza kukuthumela umxholo owenziwe yi-AI ngaphandle kokuwubhala.
Ke hayi, iibrendi akufuneki ziyilahle i-AI. Kodwa kufuneka bayisebenzise ngononophelo ngakumbi. Vumela oomatshini baphathe umsebenzi wesiqhelo (umzekelo, ukuyila, ukwahluka, ukufomatha kwakhona) ukuze iqela lakho lichithe ixesha elininzi kwiindawo ezifuna ingqondo yomntu: ilizwi kunye nobuchule. Umzekelo, ubuchule be-AI be-Sprout Social bukunceda ukuba ukhawuleze kwaye uphucule inkqubo yokudala umxholo. Cofa kwizinto ezifana:
Uncedo lwe-AI: Eli nqaku lisebenzisa i-AI ukucebisa izimvo zomxholo, ukuvelisa isicatshulwa se-alt kunye nokuphucula iintloko zakho. Yenza ngokuzenzekelayo ii-captions ezibandakanyekayo ezisekelwe kwizithuba zakho eziphezulu. Unako kwakhona ukuvelisa iingcamango ezintsha ngokusekelwe kwizithuba eziphezulu okanye izihloko eziqhelekileyo.
I-AI iNcedisa ukuMamela: Sebenzisa ezi mpawu ukubamba izihloko eziphambili ngokukhawuleza. Hlalutya umphezulu imixholo yencoko ephezulu kwiSihloko sokuMamela, Shwankathela ikunika izinto ezithatha ngokukhawuleza kwimiyalezo emide kunye nezilumkiso zokuMamela iSpike zikwazisa xa ivolyum yencoko itsiba ngequbuliso ukuze ukwazi ukubona iintsingiselo kwaye usabele ngokukhawuleza. Elona xesha lifanelekileyo lokuThumela kunye neViralPost: Ezi mpawu zisebenzisa i-AI ukuhlalutya ukuziphatha kwabaphulaphuli bakho kwaye bacebise elona xesha lilungileyo lokuthumela. Sebenzisa ezi ngcebiso ukwenza ishedyuli yakho yokuthumela kwaye uqhube ukubandakanyeka ngakumbi kwi-Instagram.
Bhalisela idemo ukuze ubone ukuba ungenza ntoni ngezixhobo ze-AI ze-Sprout.
Bhalisela idemo
Yintoni enokwenziwa ngabathengisi
Sebenzisa i-AI kwimisebenzi ephindaphindwayo. Yisebenzise ukulinga uyilo, iiyantlukwano kunye nexesha, kodwa gcina umkhombandlela wokuyila jikelele njengomntu. Ileyibhile i-AI eyenziwe ngezinto ezibonakalayo okanye ikopi. Abaphulaphuli bakho bakrelekrele kunokuba ucinga, ke qiniseka ukuba ubeka elubala malunga nokusetyenziswa kwakho. Sebenzisa i-AI ngenkxaso yabathengi. Idatha ye-Sprout ibonisa malunga ne-25% yabathengi baphendukela kwi-Instagram ngononophelo lwabathengi phezu kwayo nayiphi na enye ijelo. Vumela i-AI incede ngee-FAQ kunye noncedo olusisiseko lwemveliso, kodwa gcina abantu bebandakanyeka kwiimeko ezinobuzaza okanye ezinzima.
2. Instagram njengenjini yokukhangela NgokukaSprout's Q2 2025 Pulse Survey, phantse omnye kwabathathu abathengi ngoku baxhomekeke kumajelo eendaba ezentlalo ngokukhangela endaweni yeenjini zokukhangela zemveli. Kwaye i-Instagram yenye yezona ndawo ziphezulu zokukhangela. Abasebenzisi abancinci ngakumbi batsiba uGoogle ngokupheleleyo kwaye baya ngqo kwi-Instagram ukujonga iimveliso, iimveliso, iindawo zokutyela, iindawo zokuhamba kunye nokunye. Umzekelo, nantsi into eyenziwa kukhangelo lwe-Instagram "kwiihotele zaseMalaysia":
Uninzi lwezi Reels zisebenzisa amagama angundoqo ahambelanayo kumbhalo wabo wesikrini, ii-caption kunye ne-hashtag, njengaleyo isuka kwi-J Hotel Dorsett engezantsi:
Ukuba "ufunyenwe" xa umntu echwetheza umbuzo kwi-bar yokukhangela ye-Instagram ayinakuxoxisana ngo-2026. Uphando lwe-Sprout lubonisa ukuba i-26% yabasebenzisi bezentlalo baphendukela kwi-Instagram ngokukodwa ukufunyanwa kwemveliso, eyenza ukubonisa kubaluleke ngakumbi kwiimpawu. Yintoni enokwenziwa ngabathengisi
Lungiselela yonke into. Sebenzisa amagama angundoqo afanelekileyo kwigama lakho le-akhawunti, i-bio, i-captions, isicatshulwa esisesikrinini kunye nee-hashtag zokunyusa i-Instagram SEO kwaye ubonise ukukhangela okulungileyo. Yenza umxholo malunga nenjongo yokukhangela. Ulibale into ofuna ukuyithumela kwaye ugxininise kwinto abaphulaphuli bakho abazama ukuyifumana, nokuba ziingcebiso zemveliso, uthelekiso okanye iirecs zendawo. Sebenzisa iithegi zendawoukuphucula ukubonakala kwendawo. Ukuba ishishini lakho linendawo ebonakalayo, phawula isixeko, ubumelwane okanye indawo ukuze uvele xa abantu bekhangela iindawo ezikufutshane.
3. Ukubalisa amabali ukwakha uqhagamshelo lophawu Uninzi lomxholo wophawu kwi-Instagram uyalibaleka. Ukubalisa amabali bubuchule obuzamayo kwaye buyinyani bokuma ngaphandle, kwaye kubaluleke ngakumbi ngoku ngengxolo eninzi yegeneric eqongeni. Asithethi "ngokubalisa ibali" kwintengiso engacacanga, kodwa amabali okwenyani:
Imveliso yakho yenzeke njani? Ibutshintshe njani ubomi bomthengi? Ngaba kukho ukusilela iqela lakho elifunde kuko? Ngaba igama lenkampani yakho linebali eliyimvelaphi enomdla?
Siyawuthanda lo mzekelo webali wemvelaphi efudumeza intliziyo ukusuka kuMhla nje:
Amabali anika abantu into yokuziva kwaye bayikhumbule. Uphawu luxelela abaphulaphuli bakho ukuba yintoni eyenziwa yimveliso, kodwa ibali libanika isizathu sokukhathalela, esakha uxhulumaniso. Idatha yeSprout ibonisa xa abathengi beziva beqhagamshelwe kwi-brand, i-76% iya kuthenga kulo phawu ngaphezu komntu okhuphisana naye kwaye i-57% iya kuchitha ngaphezulu kunye nabo. Yintoni enokwenziwa ngabathengisi
Khetha ifomathi eyiyo yebali lakho. Sebenzisa iiReels xa ilizwi kunye neemvakalelo zingundoqo kwingxelo, kunye ne-carousels xa ibali lifuna iinkcukacha ezingaphezulu okanye umxholo. Bonisa abantu bokwenyani kumabali akho. Zisa umseki, umqeshwa okanye umthengi owayephila ngelo xesha. Musa ukugcwalisa iposti yakho ngeefoto zesitokhwe okanye isicatshulwa esiqhelekileyo. Yenza uthotho endaweni yezithuba ezizimeleyo. Umxholo we-episodic uyahamba ngoku, ke yenza imali kulo nto ngokuthi "indlela esakhe ngayo le" okanye "ibali lomThengi weveki" uhlobo lothotho olugcina abantu bebuya.
4. Ii-carousels ezinde zokwandisa uthethathethwano Iividiyo zinokuthi zigqwese imifanekiso engatshintshiyo, kodwa idatha yeSocialinsider ibonisa iicarousels zihlala zifumana ukuzibandakanya okuphezulu kuneReels kwi-Instagram. Xa abasebenzisi beswayipha ngeposti, abachithi nje ixesha elininzi kuyo kodwa banxibelelana ngokukhutheleyo naso sonke isilayidi. I-algorithm ye-Instagram ibala oku njengonxibelelwano lokwenyani. I-Instagram ivumela ukuya kuthi ga kwi-20 yeefoto okanye iividiyo kwi-carousel enye, enika iibrendi indawo enkulu yokwakha ibali okanye ukufundisa into eluncedo. Ngokomzekelo, ungasebenzisa i-carousels kwi-recaps yesiganeko, i-shots shots, i-step-by-step tutorials okanye amabali edatha. Nantsi i-Adidas yokwabelana ngamagqabantshintshi ukusuka kuphehlelelo lwamva nje:
Ikwakwenza kube lula ukuba iibrendi zitsibe kwindlela "yokulahla ifoto". Xuba kwimifanekiso egudisiweyo eneefoto zeqela elicacileyo, iividiyo ezingemva kwemiboniso okanye imifanekiso eyenziwe ngabasebenzisi ukuze umxholo wakho uvakalelwe ngakumbi kwaye ungumntu, eyona nto ikhethwa ngabaphulaphuli ngo-2026. Yintoni enokwenziwa ngabathengisi
Khokela ngesilayidi sokuqala esomeleleyo. Isilayidi esinye yihuka. Abasebenzisi be-IG abayi kukunika ithuba lesibini, ke yenza iposti yakho ifanele ukumisa (kunye nokuswayipha). Yenza i-carousel ibe luncedo ngokwenene. I-How-tos, izikhokelo, iingcebiso kunye namanyathelo ngamanyathelo anika abantu isizathu sokugcina kunye nokwabelana, zombini izibonakaliso zokuzibandakanya ezinamandla. Yenza isizathu sokuqhubeka uswayipha. Sebenzisa ulandelelwano okanye uvule iluphu ukuze abantu bafune ukubona okuza kulandela.
5. Umgangatho wezithuba ngaphezu kobuninzi Kangangeminyaka, ingcebiso eqhelekileyo yemidiya yoluntu yayikukuthumela rhoqo ukuze uhlale ubonakala, ngamanye amaxesha amaxesha amaninzi ngemini. Ngo-2026, loo ndlela yokuthengisa ye-Instagram iphelelwe lixesha. I-algorithm ye-Instagram ngoku ivuza i-resonance ngaphezulu kwevolumu. Uphando lwakutsha nje lukaSprout lufumanise ukuba i-66% yabasebenzisi bakhetha ngakumbi malunga nento abadibana nayo xa kuthelekiswa nonyaka ophelileyo. Isiqulatho sokuzalisa asiyiyo nje inkcitho yexesha lakho; inyanzela abantu ukuba barhoxe. Xa bebuzwa ngento enye abantu abanqwenela ukuba iibrendi ziyeke ukuyenza kumajelo eendaba ezentlalo kulo nyaka, malunga ne-12% yathi "ithumela rhoqo." Endaweni yoko, gxila ekuthumeleni umxholo onobuchule ngakumbi olungelelaniswe nomdla wabaphulaphuli bakho. Tyala kwimifanekiso eyomeleleyo, izihloko ezibandakanya ngakumbi kunye nokusetyenziswa ngcono kwedatha kwikhalenda yomxholo ogcweleyo. Yintoni enokwenziwa ngabathengisi
Hlalutya umxholo wakho we-Instagram. Sebenzisa iSprout Social ukuchonga umxholo osebenza kakhulu ngokugcina kunye nezabelo (hayi nje ukuthanda). Ukuthumela i-bookmark yabantu okanye i-DM kubahlobo yinto ekufuneka uyijonge. Yakha ikhalenda yakho malunga nomxholo ofanayo. Fumana isingqisho esifanelekileyo sokuposa. Nokuba kathathu ngeveki okanye yonke imihla, oko kusebenza kuwe kuxhomekeke kubaphulaphuli bakho. Dibanisa idatha yakho yohlalutyo kunye nesikhokelo sethu sawona maxesha alungileyo okuthumela kwi-Instagram. Qondisa iiyure zakho. Endaweni yokuchitha ixesha usenza izithuba zokuzalisa, sebenzisa izixhobo zokumamela ekuhlaleni ukuphanda ukuba abaphulaphuli bakho bafuna ntoni, bathethe ngayo kwaye bazibandakanye nezinye iiakhawunti.
Ingcebiso yePro: Ukuba ungathanda ukugxila ekwenzeni okumbalwa, ngconoizithuba, i-Sprout's ViralPost® kunye ne-Optimal Send Times inokucebisa xa abaphulaphuli bakho banokubandakanyeka ngokusekwe kwidatha yakho.
6. Umxholo wezemfundo okhokelwa ziingcaphephe Uphando lwe-Sprout's Q1 2026 Pulse Survey lufumene injongo ephezulu yomntu kubasebenzisi beendaba zentlalo kulo nyaka kudla umxholo wokuziphucula, ukufunda okanye ukwakha izakhono. Loo ngqondo ibumba ngokuthe ngqo into abayifunayo kwiibhrendi nazo: umxholo wezemfundo wawuyeyona nto iphambili kumxholo abaphulaphuli abafuna ukuyibona kwiimpawu, kwi-40% kwizizukulwana ngezizukulwana. Kodwa asithethi ngeengcebiso ezikumgangatho ophezulu; abaphulaphuli bakho bafuna ubunzulu nokuthembeka. Bayakwazi ukuxelela umahluko phakathi komntu owazi umbandela kunye nomntu owenze uGoogle. Yiyo loo nto uninzi lweempawu zisebenzisa iingcali kumxholo wazo ngaphezulu kweempembelelo ezinje jikelele. Umzekelo, uAveeno wabelane ngeReel ene-dermatologist ebhuqa iintsomi zokhathalelo lwesikhumba:
Yintoni enokwenziwa ngabathengisi
Fumana iingcali kwinkampani yakho. Zisa iingcali zemiba yangaphakathi apho unako ukwandisa izixhobo, kwaye ungene kumazwi angaphandle apho wongeza ukuthembeka okanye ukufikelela. Phanda imibuzo yabaphulaphuli. Jonga ukuba abathengi bahlala bebuza ntoni, besokola okanye bengalunganga, emva koko ujongane nezo zinto zixhalabisayo ngokunyaniseka nangokwenza ukuzithemba. Phinda ujonge umxholo wakho. Ungaguqula udliwanondlebe olunye lube ziiReel ezininzi, iicarousels kunye namabali. Kwakhona, i-cross-post kwi-LinkedIn kunye ne-YouTube (kuxhomekeke kwishishini lakho) ukufikelela kubantu abaninzi.
7. Ubunkokeli buba bubuso bophawu Kulo nyaka, iinkampani ezininzi zibeka abaphathi bazo kwiikhamera. Ngoba? Yenye yeendlela ezilungileyo zokwenza ibhrendi yakho ibe ngumntu kwaye wakhe ukuthembela kwinqanaba. Abantu banentambo yokuhoya abanye abantu ngaphezulu kwamaqumrhu, ngakumbi iinkokeli eziphezulu. Ke xa umseki erekhoda iReel ekhawulezayo malunga nokuba kutheni imveliso ikufanele ukuzama okanye i-CEO ibonise kuMabali ukuze ibonise into entsha, inobunzima obuninzi kunentengiso engenabuso. Umqobo kwiimpawu ezininzi zihlala zithuthuzela endaweni yokuzimisela. Iinkokeli zixhalabele ukugudiswa ngokwaneleyo. Kodwa kwi-Instagram, ividiyo engathandekiyo, engaphandle kwe-cuff evela emntwini wokwenyani iphantse yahlala idlula enye ebhaliweyo. Nazi izongezelelo ze-brand Ritual ukwabelana ngevidiyo ecacileyo yomseki wayo wokuthenga ngentengiso e-Costco:
Yintoni enokwenziwa ngabathengisi
Musa ukuguqula abaphathi ukuba babe ngabadali ngobusuku. Qala ngeefomathi zoxinzelelo oluphantsi abanokuzibamba ngokulula, njengeevidiyo ze-selfie ongazijika zibe yi-Instagram Reels okanye amabali. Yixhathise imveliso ngokugqithisileyo. Nika ubunkokeli iingongoma ezimbalwa zokuthetha (kunye nehuku) endaweni yomhlathi oqinileyo wokunkqaya. Isibheno sonke kukuba kuvakalelwa ukuthetha nomntu, kungekhona ukubukela intengiso. I-cross-post kwi-LinkedIn kunye ne-YouTube. Kulapho umxholo wobunkokeli uphinda uphumelele, onceda kabini iziphumo zokurekhoda okufanayo.
8. Uchungechunge lomxholo we-Episodic Ngo-2026, iibrendi ezininzi zenza umxholo we-episodic kwi-Instagram: iifomathi eziphindaphindiweyo ezinamabali ahambelanayo, imixholo okanye amabali. Uphando lwe-Sprout's Q1 2026 Pulse Survey lubuze abathengi ukuba yintoni abafuna ukuyibona ngakumbi kwiimpawu, kwaye i-20% yathi imveliso ephezulu ye-episodic series series. Elo nani litsibela kwi-27% kwi-Gen Z, eyona nto iphambili yomxholo kweso sizukulwana. Uthotho olulungileyo ludala ulindelo, oluqhuba ukuphinda ukubandakanyeka. Ikwakha ukuqhelana nohlobo lwakho ngokuhamba kwexesha njengoko ababukeli befumana utyalo-mali olungakumbi. Ivenkile yeKofu yaseBrooklyn ibonelela ngomzekelo omhle wokuba uthotho lwe-episodic olukumgangatho ophezulu kwi-Instagram lujongeka njani ekusebenzeni:
Yintoni enokwenziwa ngabathengisi
Tyala kumgangatho ophezulu wemveliso kumxholo wothotho. Kulapho uGen Z ngokukodwa esithi bafuna iibrendi zinyuke. Ayiyiyo yonke iReel ekufuneka ibe "lo-fi". Sebenzisa ubuso obuphindaphindiweyo. Uthotho lwakho akufuneki lube nalo umboniso omtsha ngalo lonke ixesha. Njengomdlalo weTV, isebenza ngcono xa ababukeli beqaphela kwaye baziva benxibelelene nabantu abakuyo. Qokelela idatha yokusebenza. Landela imiboniso, ixesha lokubukela, izabelo, ugcino, izinga lokugqitywa kunye nokugcinwa kuzo zonke iziqendu. Jonga kwakhona idatha esemgangathweni njengamagqabantshintshi, ii-DM kunye nemibuzo ukulungisa isicwangciso sakho kwiziqendu ezizayo.
9. Umxholo owenziwe ngumsebenzisi Umxholo owenziwe ngumsebenzisi (UGC) ayisiyonto intsha, kodwa ibaluleke kakhulu kunangaphambili kwi-Instagram. Ingxelo yeSicwangciso soMxholo we-Spriut's 2026 ibonisa i-UGC yolona hlobo lomxholo webhrendi olukhethwayo lwesibini kwiqonga (25%), ngasemva kwevidiyo efutshane. Isizathu kukuthembana. Abantu baskrola ngaphezulu komxholo ophawulwe ngokhuseleko lwabo phezulu. Kodwa umthengi othumela ividiyo engenabhokisi okanye uphononongo olucacileyo bubungqina obunamandla bentlalo, ngamanye amaxesha nangaphezulu kunokuhlawula.impembelelo. Inzuzo yokusebenza inkulu kakhulu. I-UGC ngokusisiseko ikunika umthombo womxholo onokukaleka (kwaye wasimahla) osebenza kwi-autopilot. Kufuneka nje ufumane kwaye usebenzise ngokufanelekileyo. I-Crumbl ineBali elizinikeleyo elibalaseleyo kwiprofayile yayo ye-UGC.
Yintoni enokwenziwa ngabathengisi
Misela inkqubo yokufumana i-UGC. Beka iliso kwiintengiso zakho zebhrendi, ii-hashtag kunye neethegi yonke imihla. Uninzi lweempawu zine-UGC eninzi kunokuba zibamba. Cela imvume ngaphambi kokuba uphinde uthumele. Abathengi bahlala befuna ukubonakaliswa, ngoko ke yimpumelelo-win engabiza nto. Qiniseka ukuba uyabuza kwaye unike ikhredithi. Khuthaza ngakumbi i-UGC. Qala i-hashtag enegama, umngeni okanye unikezelo, okanye wongeze "sibonise indlela oyisebenzisa ngayo" i-CTA kwiinkcazelo zakho kunye nee-imeyile.
10. Ukusasaza amajelo njengoluntu lwentengiso Iziteshi zokusasaza kwi-Instagram ziingxoxo zeqela lendlela enye apho ungathumela khona imiyalezo ngokuthe ngqo (umzekelo, umbhalo, iifoto, amanqaku elizwi, ii-polls) kubabhalisi bakho. Endaweni yokukholisa i-algorithm okanye ukhuphisane ngendawo yokutya, uzibandakanya ngokuthe ngqo nabantu abafuna ukuva kuwe, kakhulu njengoluntu. Idatha yeSprout ibonisa ukuba uluntu luyiprayorithi enkulu kubathengi ngo-2026, kunye ne-27% bathi bafuna umxholo ovela kwiimpawu ezigxile kuloo nto. Amajelo osasazo akunika ithuba elifanelekileyo lokuzisa amava akhokelwa luluntu. Nanku umzekelo wesiteshi sosasazo sikaMONDAY Haircare kunye nendlela abagcina ngayo izinto zisebenzisana apho:
Yintoni enokwenziwa ngabathengisi
Beka itshaneli yakho njengendawo yangaphakathi. Nikeza izinto eziluncedo ezifana nokufikelela kwangethuba, umxholo okhethekileyo kunye nokujonga kuqala ukunika abantu isizathu sokurhuma (kwaye bahlale bexakekile). Sebenzisa iivoti kunye namanqaku elizwi ukuyigcina isebenzisana. Usasazo olucalanye lulungile, kodwa abaphulaphuli babandakanyeka ngakumbi xa kuvakala ukuba kuncokolwa. Yazisa isitishi kwi-bio yakho, amabali kunye neeReels. Ayizi kukhula ngokwayo. Kufuneka uqhube abantu apho ngabom.
11. IiReels ziya zithengwa ngakumbi NgoMatshi ka-2026, i-Instagram yandisa iiReels ezinokuthengiseka ngamava amatsha “Yongeza imveliso”, evumela abadali bathege ukuya kuthi ga kwiimveliso ezingama-30 kwiReel enye besebenzisa ii-URL zemveliso (umzekelo, amakhonkco adibeneyo) okanye izinto ezivela kwikhathalogu yorhwebo yeMeta. Umzekelo, umdali unokwenza ifilimu ethi "zilungiselele kunye nam" iReel, ithegi yonke imveliso abayisebenzisileyo kwaye bafumane iikomishoni ezidibeneyo xa ababukeli bechwetheza kwaye bathenge. Iimveliso ziye zakwazi ukumaka iimveliso zazo kwiiReels okwethutyana, kwaye imeko yokuyenza iya isomelela. Ababukeli banokucofa ukubona iinkcukacha zemveliso kunye namaxabiso kwividiyo, kwaye uye ngqo kwiwebhusayithi yakho ukuze uthenge. Yintoni enokwenziwa ngabathengisi
Thepha iimveliso kwiiReels zakho. Hayi nje xa uqhuba iphulo lokusungula. Izifundo, iividiyo zesitayile, uthelekiso lwemveliso, "indlela esiyisebenzisa ngayo" umxholo; yenze ithengwe. Hlaziya ikhathalogu yakho yemveliso yeMeta. Bobabini iqela lakho kunye namaqabane akho anamandla anokuthega iimveliso ezikhoyo kwikhathalogu ngamaxabiso achanekileyo kunye nokufumaneka. Landela umkhondo ukuba zeziphi iimveliso ezifumana uguqulo oluninzi. Emva koko sebenzisa loo datha ukwazisa into oyibonisayo kwiiReels zexesha elizayo kwaye zeziphi iimveliso ozibeke phambili kwiincwadana zabadali.
12. Ukusebenzisana nabaphembeleli abaninzi ngexesha I-Instagram yenye yezona ndawo zidumileyo zentengiso yeqonga. Kodwa izithembiso zabantu abadumileyo ziyaphela. Idatha ye-Sprout ibonise i-59% yabathengisi abacetywayo ukusebenzisana nabaphembeleli abaninzi ngo-2025 kunonyaka odlulileyo: umkhwa oqhubekayo kwi-2026. Indlela ekrelekrele yakha uluhlu lwabaphembeleli kuwo onke amanqanaba kwaye isebenze uninzi lwazo ngaxeshanye. Isasaza umngcipheko wakho, yahlula imveliso yakho yokuyila kwaye ibeka uphawu lwakho phambi kwabaphulaphuli abaninzi be-niche ngaxeshanye. Ngethamsanqa, le ndlela yokuphembelela i-Instagram ayibizi. Iimpembelelo ezincinci (i-nano kunye ne-micro) zinexabiso eliphantsi kwaye zibonelela ngokuzibandakanya okuphezulu kakhulu kune-mega-influencers. Ngapha koko, ngeendleko zesithuba esinye sodumo olukhulu, ungaqhuba iphulo elilungelelanisiweyo kunye ne-10+ micro-influencers, kunye neziphumo ezingcono. Ubuhle brand Pacifica rhoqo amaqabane kunye nano- kunye micro-influencers.
Yintoni enokwenziwa ngabathengisi
Cwangcisa utyalo-mali lwakho. Yabela ubuncinane inxalenye yebhajethi yakho yempembelelo kwi-nano- kunye ne-micro-influencers, nokuba usebenza ngamagama amakhulu. Umlinganiselo wothethathethwano neendleko ungcono kakhulu. Sebenzisa iimpawu zentsebenziswano ze-Instagram. Sebenzisa iilebhile zentsebenziswano ezihlawulweyo kunye neNdibaniselwano ukuze izithuba zabadali zibonakale kwiprofayile yophawu lwakho (ephinda kabini ukubonakala). Vavanya abaphembeleli ngendlela eyiyo. Jonga izinga lothethathethwano kunye nolungelelwaniso lwabaphulaphuli endaweni yokubala abalandeli. Umdali omncinci kwi-niche yakhoIdla ngokuba nexabiso elingaphezulu kune-generalist edumileyo.
Ingcebiso yePro: INtengiso yeNtshukumo yeNtlalo inceda ukuba ufumane abadali be-brand-fit, ubavavanye ngokukhawuleza, ulawule amaphulo kwindawo enye kwaye ulinganise iziphumo ngokuchanekileyo ngakumbi, oluncedo ngakumbi xa usebenza nabaphembeleli abaninzi ngaxeshanye.
13. Umxholo obotshelelwe kwimicimbi yenkcubeko okanye yangoku Umxholo we-evergreen unendawo yawo, kodwa awuvelisi uhlobo lokufikelela oko umxholo wexesha owenzayo. I-2025 Sprout Social Index™ ibonisa ukuba uninzi lwabathengi abangama-90% baxhomekeke kumajelo eendaba ezentlalo ukuze bahlale bephezulu kumaxesha enkcubeko. Amaxesha enkcubeko anokuba ziziganeko ezinkulu ezenzeka kwihlabathi liphela, iimemes zentsholongwane, idrama ye-intanethi kunye nemidlalo ebalaseleyo. Iimpawu ezihamba ngokukhawuleza zinokujoyina incoko kwaye zakhe ukubonakala kunye nokufaneleka kwi-Instagram. Kodwa kukho ukubamba. Kuba ingenguwe wedwa odala umxholo kwisihloko esihamba phambili, kufuneka ungeze ixabiso ngandlela thile, njengombono okhethekileyo okanye i-spin yokuyila ekrelekrele. KwaSprout, sikwenza oku ngobuchule ngokunxulumanisa amaxesha enkcubeko nesihloko esisazi kakhulu: imidiya yoluntu. Nanku umzekelo ovela kwi-Instagram yethu.
Ingcebiso yePro: Ayizizo zonke iindlela ezifanelekileyo kwibhrendi yakho. Ukuzinyanzelela kwindawo ongengowakho kunokubuyisela umva. Beka phambili izihloko ngokusekelwe kwinto abaphulaphuli bakho abayikhathaleleyo kunye nokukwazi kwakho ukongeza ukuthatha okunomdla. Yintoni enokwenziwa ngabathengisi
Gcina ikhalenda yeziganeko eziqikelelwayo. Cinga imiboniso yamabhaso, imicimbi yezemidlalo okanye iinkomfa zoshishino. Yiba neekhonsepthi zokuyila ezizilungeleyo kwangaphambili. Sebenzisa amabali kumxholo ophendula ngokukhawuleza. Ziyi-ephemeral ngoyilo kwaye zilungele ukuphawula ngexesha. Lungiselela umxholo osebenzayo. Vuma kwangaphambili izinto ezifana nethoni eyamkelekileyo, izihloko ezingathintelwanga kwaye ngubani onokukhanya ngokuluhlaza ukuze iqela lakho lentlalontle lihambe ngokukhawuleza.
14. Ukuthumela umxholo emva-kwe-scenes Ngokutsho kweSprout's Q1 2026 Pulse Survey, i-19% yabathengi bafuna ukubona ngaphezulu emva kwe-scenes (BTS) umxholo osuka kwiimpawu ngo-2026, ukunyuka ukuya kwi-26% phakathi kwe-Gen Z. Umxholo we-BTS ayisiyonto intsha ye-Instagram nangayiphi na indlela, kodwa isebenza eqongeni ngesizathu esinye: Xa ubonisa ubumdaka, inguqulelo eqhubekayo yendlela izinto ezenziwa ngayo, abantu bayakuthemba ngakumbi. Kananjalo inenzuzo yoomatshini. Ukudubula kwe-BTS kulula ngokwendalo ukuvelisa, njengekliphu yefowuni evela kwiphulo lokudubula okanye ukuphela kwexesha elikhawulezayo lokupakishwa kwee-odolo. Uguqula imisebenzi yakho yemihla ngemihla ibe ngumxholo ngaphandle komsebenzi omninzi. Amabali e-Instagram ahlala elikhaya lendalo kule fomati. Kodwa sibona ezininzi ngasemva kwe-Reels kunye neecarousels nazo. Nantsi indibaniselwano ye-BTS evela e-Etta naseMpuma:
Yintoni enokwenziwa ngabathengisi
Chonga umntu omnye kwiqela lakho ukuba abambe umxholo we-BTS njengoko kusenzeka. Ukulinda ukuyivelisa emva kokuba isiganeko soyisa injongo. Yayama kukungafezeki. Imifanekiso eshukumayo, iaudio yendalo kunye namaxesha angabhalwanga enza ukuba ividiyo yakho yeBTS ibonakale iyinyani. Sebenzisa umxholo we-BTS ukwakha ulindelo. Bonisa "nantsi into eyenzekileyo" ecaleni kokuqaliswa kwemveliso yakho.
15. Ulungelelwaniso oluqhubekayo nesizathu sentlalo Iimpawu ezithumela uphawu lwesisa ngexesha leholide kwaye emva koko zithule iinyanga azikhohlisi nabani na. Ngo-2026, i-activism ye-brand isebenza kuphela xa ihambelana, kuba abathengi bahlawula ingqalelo. Uphando lukaSprout lufumene i-63% yabathengi be-Gen Z kunokwenzeka ukuba bathenge kwiimpawu ezithetha ngezizathu ezithile okanye izihloko ezindabeni. Iibrendi ezifumana eli lungelo zikhetha izizathu ezihambelana nesazisi kunye nobuchule babo, hayi nayiphi na into ehamba phambili. Bakwabonisa eso sizathu rhoqo kwaye esidlangalaleni. Nantsi indlela iSitolo soMzimba esibonisa ngayo ukuma kwayo kuvavanyo lwezilwanyana esidlangalaleni:
Yintoni enokwenziwa ngabathengisi
Khetha isizathu onokuthi ume ngasemva. Khetha into ehambelana ngokunyanisekileyo nexabiso lebrand yakho ukuze uhlale ungaguquguquki kwaye inkxaso yakho ayiziva isebenza. Yakha isizathu kwikhalenda yakho yomxholo. Kufuneka ibe ngumxholo ophindaphindiweyo endaweni yephulo elinye. Cinga uhlaziyo lwenyanga, amabala omsebenzi okanye ingxelo yefuthe. Yiba elubala. Bonisa iinkcukacha zeminikelo yakho, njengezixa zeedola, iiyure zamavolontiya kunye neemveliso ezinikelwe. Izithuba ezingacacanga "siyakhathala" azanele. Mema uluntu lwakho ukuba luthathe inxaxheba. Khuthaza i-UGC ebotshelelwe kunobangela, iqabane kunye nabangenzi nzuzo kumxholo ophawulwe ngokubambisana kwaye udale amathuba esenzo ekwabelwana ngaso.
16. Ukuphendula kwizimvo kwiiReels Iimpendulo zevidiyo kumagqabantshintshi kudala zikhona, kodwa iibhrendi zikhawuleza ziqonde ukuba yindlela elula yokuguqula imveliso yakho.abaphulaphuli kwinjini yomxholo. Onke amagqabantshintshi akhawuleza kwaye yonke impendulo iba sisiqwenga esitsha somxholo. IiReels zikwavelisa phantse amagqabantshintshi aphindwe kabini njengemifanekiso emileyo, ke lo msebenzi udala iluphu yengxelo enomdla. Abanye abalandeli bayabona ukuba izimvo zabo zinokubonakala, nto leyo ekhuthaza ukuthatha inxaxheba ngakumbi. Yonke inkqubo ixelela i-algorithm iakhawunti yakho iqhuba iincoko, ezithi ekugqibeleni zinyuse ukubonakala kwakho. Ngaphezu koko, yindlela entle yokubeka ukuphulaphula kwimidiya yoluntu ngokuphendula imibuzo eqhelekileyo okanye ukungaqondi kakuhle kwiiReels zakho. Nanku umzekelo ovela kwiBabies yaseBabaloo:
Yintoni enokwenziwa ngabathengisi
Phatha icandelo lakho lezimvo njengeqela ekugxilwe kulo. Imibuzo yeflegi, inkcaso kunye nokuthatha okushushu okuya kwenza iiReels ezizimeleyo ezinyanzelekileyo. Gcina iimpendulo zimfutshane, zithe ngqo kwaye zinovelwano. Malunga nemizuzwana eyi-15-30 nomntu omnye kwikhamera (kwaye akukho sikripthi) yeyona ndawo imnandi. Ibhetshi-rekhoda ezimbalwa izimvo-impendulo Reels. Yenza oku ngexesha elinye ukuze ube nomsebenzi ongasemva olungele ukuposa iveki yonke okanye inyanga.
17. Ukuzenzekela kwiintengiso ze-Instagram Intengiso ye-Instagram ngoku incinci malunga nokwakhiwa kwephulo ngesandla kunye nokunye malunga nokondla iMeta's AI ngamagalelo afanelekileyo kwaye uyivumele ukuba isebenze. Imikhankaso ye-Advantage +, ukubekwa okuzenzekelayo kunye nezixhobo zokuyila eziguqukayo ngoku ziphethe imisebenzi "yolawulo" efana nokwahlulahlula, uhlengahlengiso lwebhidi kunye nokujikeleziswa ngokuyilayo. Umsebenzi wakho? Ukunika oomatshini izithako ezingcono zokusebenza. Incwadi yokudlala yakudala yee-tweaks ezincinci kunye nomsebenzi wolawulo uya ungabinamsebenzi. Ngo-2026, iziphumo zakho zixhomekeke ngakumbi kumgangatho wamagalelo akho: ubuchule bakho, ukuthumela imiyalezo, iphepha lokuma, ukutya kwemveliso kunye nedatha yomntu wokuqala. Yintoni enokwenziwa ngabathengisi
Nika iMeta data eyomeleleyo yomntu wokuqala. Qhagamshela idatha yoguqulo olukumgangatho ophezulu, njengeCRM kunye neeConversions API iisignali ukuze inkqubo ibe namagalelo angcono okumelana nayo. Gcina abantu bephethe iqhinga. I-automation inokwandisa ukuhanjiswa, kodwa isafuna ukuba usete injongo eyiyo, unikezelo kunye nomkhombandlela webrand. Zizenzele kunye nemida. Khumbula ukuseta i-guardrails kwizinto ezingaxoxiswana ezifana nohlahlo lwabiwo-mali, ukungabandakanywa kwabaphulaphuli kunye noseto lokhuseleko lophawu.
18. Iividiyo eziphendulayo zentloko Iividiyo zokuphendula ngemifanekiso-mfanekiso ziyavela kwi-Instagram kulo nyaka. Iimpawu ezininzi zisebenzisa le fomati ukongeza amagqabantshintshi, umxholo kunye nobuntu kumxholo wabo. Isizathu siyinxalenye ye-algorithmic: iividiyo zokuphendula zidla ngokuvelisa amaxesha amade okubukela kuba ababukeli bafuna ukuva ukuthatha ngokupheleleyo. Ikwayinxalenye yezengqondo: kwifidi egcwele izinto ezibonakalayo ezenziwe yi-AI kunye nomxholo opolishiweyo, ubuso bomntu obungabhalwanga bubambe ingqalelo. Umseki kaHuda Beauty uhlala esenza iividiyo zokuthetha-entloko ezifana nale ingezantsi ukuphendula abadali abasebenzisa iimveliso zakhe.
Yintoni enokwenziwa ngabathengisi
Fumana umntu ofanelekileyo kwiqela lakho. Umntu othanda ngokwemvelo ukuba kwikhamera kwaye unezimvo ezifanele ukuviwa ngumgqatswa olungileyo kulo msebenzi. Nayile imizuzwana emibini yokuqala. Ukukhaba kwangoko ngempendulo yakho eyomeleleyo okanye ukuthatha okushushu endaweni yokuzakhela kuyo okanye ubonise embindini. Yongeza umaleko wombhalo ukwenzela ababukeli abavale isandi. I-Instagram ithi ixesha lokubukela (kungekhona nje ukudlala) liqhuba ukuhanjiswa kwe-algorithmic yomxholo wakho kuwo wonke ukutya.
19. I-Nostalgia njengekhonkco yokudala Intengiso ye-Nostalgia ibangela impendulo yeemvakalelo phambi kokuba umbukeli aqhubeke nomxholo: Iphalethi yombala we-90s, ifonti ye-Y2K okanye ireferensi ye-intanethi kwangoko. Kwaye kukho isizathu sokuba isebenze ngokuthembekileyo kwi-Instagram. Elona qela likhulu leqonga liqela leminyaka engama-25-34. Ezi nkulungwane zeminyaka kunye neGen Z endala zihlala zineenkumbulo ezicacileyo, ezithandekayo zamaxesha athile enkcubeko ezinokungena kuwo. Ikwachaza ukuba kutheni iimveliso ezininzi kangaka zithumela iifoto zobuntwana zamalungu eqela ngoku. Ifomathi ibetha iqhosha le-nostalgia kwaye inceda abantu banxibelelane nabantu abasemva kweshishini lakho ngaxeshanye. Nanku umzekelo osuka kwiLiterati:
Yintoni enokwenziwa ngabathengisi
Khangela into ehambelana nabaphulaphuli bakho abathile. Early 2000s and 90s nostalgia hit differently kuxhomekeke ekubeni eyona demo yakho ina 22 okanye 32. Sebenzisa i-audio ye-nostalgic kwiiReels. Ingoma yesikolo esidala eyaziwayo okanye isiphumo sesandi sinokuthwala isithuba ngokwaso. Bhanqa i-nostalgia kunye nento ejonge phambili. Umahluko phakathi kokuthi "uyayikhumbula le nto?" kwaye "into esiyenzayo ngoku" yenza zombini iziqingatha zibe nomdla ngakumbi.
20. Izipho kunye nokhuphiswano zisasebenza I-Giveaways kwi-Instagram lelona qhinga lidala kwincwadi kwaye basasebenza, ngokwahlukileyo. Abaphulaphuli babona kanye “nje, landela, ithegi yesithathuiqhinga labahlobo.” Bazibandakanya ngaphandle kwembopheleleko baze bangalandeli emva kokuba ukhuphiswano luphelile. Imincintiswano eqhuba ixabiso kwi-2026 icela into enentsingiselo ngakumbi: ukuhanjiswa kwe-UGC, ukubhaliswa kwencwadana yeendaba, ukwabelana ngeNdaba okanye ukuphawula ngempendulo yangempela. Olu hlobo lwempendulo luvelisa uthethathethwano lokwenyani, umxholo ophinda usetyenziswe kunye nequla lomthathi-nxaxheba ekunokwenzeka ukuba lihlale likhona emva koko. Nanku umzekelo osuka kwi-BabyBoo Prints:
Yintoni enokwenziwa ngabathengisi
Bopha isipho sakho kwiinjongo zokuzibandakanya. Ngaba ufuna izabelo ezingakumbi? Cela abantu ukuba babelane ngeposi kumabali abo. Ufuna izimvo? Yenza ingeniso ibe yimpendulo, ithegi okanye igama elingundoqo liphawule. Iqabane kunye nebhrendi ehambelanayo ukubamba iqhaza. Iphinda kabini ukufikelela, yahlula iindleko kwaye ikwazisa kubaphulaphuli esele ilungelelaniswe nodidi lwakho. Yazisa kwaye ukhuthaze ngeReels. Oku kukwenza ufikeleleke kakhulu kwaye ube nezabelo kuneposti yokuphisa.
Ukujonga phambili: Ungenza njani kule mizila ye-Instagram ka-2026 I-Instagram iya iphucuka ngakumbi, kodwa abaphulaphuli bafumana ukunyamezela okuncinci kumxholo wobuvila. I-AI inokukhawulezisa izinto, i-automation inokuphucula iintengiso kunye neempawu ezintsha zokuthenga zinokunciphisa indlela yokuthenga. Kodwa akukho nanye kuloo nto itshintshayo into abantu abasabela ngayo. Basafuna umxholo oziva uluncedo, ocacileyo, ngexesha kunye nomntu. Ngaba ukulungele ukwenza ezi ndlela zikhoyo ze-Instagram? Zama iSprout Social simahla kwaye ubone indlela ukumamela, uhlalutyo kunye nezixhobo ze-AI ezinokukunceda ucwangcise umxholo onempembelelo. Isithuba se-20 yeendlela ze-Instagram ezichaza impumelelo ngo-2026 zavela kuqala kwi-Sprout Social.
