I-Instagram isengenye yezinkundla zokuxhumana ezibaluleke kakhulu kubakhangisi. Kodwa inkundla ayivuzi izinto ezifanayo eyazenza ngonyaka odlule. Ukuthandwa kwehlile isisindo futhi i-algorithm manje ithanda okuqukethwe abantu abathanda ukwabelana noma ukukugcina. Ngaleso sikhathi, abasebenzisi bayakhetha ngalokho abazibandakanya nakho futhi okuqukethwe okukhiqizwa yi-AI kubenza bangabaze nakakhulu noma yini engezwakali njengomuntu. Ukuzibonakalisa ngokungaguquki akusanele ngesu lakho lokumaketha le-Instagram. Udinga ukuvela nokuqukethwe okulungile, ngefomethi elungile, ngezwi elingelakho ngokweqiniso. Nazi izitayela ze-Instagram ezidumile ezingama-20 ezakha ukuthi "okulungile" kubukeka kanjani ngo-2026. 1. Ukusebenzisa i-AI ekudaleni okuqukethwe komphakathi I-AI isiba yingxenye ebonakala kakhudlwana yokugeleza komsebenzi wokuqukethwe kwe-Instagram, hhayi nje ngamathuluzi ezinkampani zangaphandle. I-Instagram (kanye ne-Meta) manje isinikeza awabo amathuluzi ezokuxhumana we-AI, okuhlanganisa:
Bhala nge-Meta AI Izitika ezenziwe nge-AI Amathuluzi wesitayela kabusha Ihlela uhlelo lokusebenza
Iningi lemikhiqizo selivele lisebenzisa i-AI ku-Instagram ukuze libhale amagama-ncazo, liphinde lisebenzise okuqukethwe, lihlanganise izingwegwe futhi likhiqize imiqondo ebonakalayo. Okusha ukuthi izethameli zingakutshela manje. I-Sprout Social's Q1 2026 Pulse Survey ithole ukuthi u-56% wabathengi uhlangana ne-AI slop ezinkundleni zokuxhumana kaningi noma kaningi. Futhi into yokuqala abafuna amabhrendi ayeke ukuyenza ukuthumela okuqukethwe okukhiqizwa yi-AI ngaphandle kokukulebula.
Ngakho-ke cha, imikhiqizo ayidingi ukushiya i-AI. Kodwa kudingeka bayisebenzise ngokucophelela. Vumela imishini iphathe umsebenzi ojwayelekile (isb., ukubhala, ukuhluka, ukufometha kabusha) ukuze iqembu lakho likwazi ukuchitha isikhathi esiningi ezingxenyeni ezidinga ingqondo yomuntu: izwi nokudala. Isibonelo, amakhono e-AI ye-Sprout Social akusiza ukuthi usheshise futhi uthuthukise inqubo yakho yokudala okuqukethwe. Thepha ezicini ezifana nalezi:
I-AI Assist: Lesi sici sisebenzisa i-AI ukuphakamisa imibono yokuqukethwe, khiqiza umbhalo we-alt futhi sithuthukise amazwibela akho. Idala ngokuzenzakalela amagama-ncazo ahehayo ngokusekelwe kokuthunyelwe kwakho okuhle kakhulu. Ungakwazi futhi ukukhiqiza imibono emisha ngokusekelwe kokuthunyelwe okuhamba phambili noma izihloko ezingokwezifiso.
I-AI Isiza Ukulalela: Sebenzisa lezi zici ukuze ubambe izihloko ezibalulekile ngokushesha. Hlaziya izingqikithi zezingxoxo eziphezulu Esihlokweni Sokulalela, Ukufingqa kukunikeza okuthathelanayo okusheshayo emilayezweni emide futhi Izaziso ze-Spike zokulalela ziyakwazisa lapho ivolumu yengxoxo igxuma kungazelelwe ukuze ukwazi ukubona okuthrendayo futhi usabele ngokushesha. Izikhathi Ezikahle Zokuthumela kanye ne-ViralPost: Lezi zici zisebenzisa i-AI ukuze zihlaziye ukuziphatha kwezithameli zakho futhi zincome isikhathi esingcono kakhulu sokuthumela. Sebenzisa lezi ziphakamiso ukuze uthuthukise uhlelo lwakho lokuthumela futhi uqhube ukuzibandakanya okwengeziwe ku-Instagram.
Bhalisela idemo ukuze ubone ukuthi yini ongayenza ngamathuluzi e-AI ye-Sprout.
Bhalisela idemo
Lokho abadayisi abangakwenza
Sebenzisa i-AI ukwenza imisebenzi ephindaphindayo. Isebenzise ukuze uhlole okusalungiswa, ukwahluka kanye nesikhathi, kodwa gcina isiqondisindlela sokudala sisonke njengomuntu. Lebula okubonwayo okukhiqizwe yi-AI noma kopisha. Izithameli zakho zihlakaniphile kunalokho ocabanga ngakho, ngakho qiniseka ukuthi ubeka obala mayelana nokusebenzisa kwakho. Sebenzisa i-AI ukuze uthole ukwesekwa kwamakhasimende. Idatha kaSprout ikhombisa cishe u-25% wabathengi abaphendukela ku-Instagram ukuze bathole ukunakekelwa kwamakhasimende kunoma yisiphi esinye isiteshi. Vumela i-AI isize ngama-FAQ kanye nosizo lomkhiqizo oluyisisekelo, kodwa ugcine abantu bebandakanyekile ezimweni ezibucayi kakhulu noma eziyinkimbinkimbi.
2. I-Instagram njengenjini yokusesha Ngokusho kweSprout's Q2 2025 Pulse Survey, cishe umthengi oyedwa kwabathathu manje usethembele ezinkundleni zokuxhumana ukuze aseshe esikhundleni sezinjini zokusesha zendabuko. Futhi i-Instagram ingenye yezindawo ezihamba phambili zalokho kusesha. Abasebenzisi abancane ikakhulukazi bayeqa i-Google ngokuphelele futhi baqonde ngqo ku-Instagram ukuze babheke imikhiqizo, imikhiqizo, izindawo zokudlela, izindawo zokuvakasha nokunye. Isibonelo, nakhu ukusesha kwe-Instagram okuholele "amahhotela aseMalaysia":
Iningi lalawa ma-Reel lisebenzisa amagama angukhiye afanayo embhalweni osesikrinini, amagama-ncazo nama-hashtag, njengaleli elivela ku-J Hotel Dorsett ngezansi:
“Ukutholakala” lapho othile ebhala umbuzo kubha yokusesha ye-Instagram akuxoxiswana ngakho ngo-2026. Ucwaningo lukaSprout luphinde lubonise ukuthi u-26% wabasebenzisi bezenhlalo baphendukela ku-Instagram ngokuqondile ukuze bathole umkhiqizo, okwenza ukubonisa kubaluleke nakakhulu kumabhrendi. Lokho abadayisi abangakwenza
Lungiselela konke. Sebenzisa amagama angukhiye abalulekile egameni le-akhawunti yakho, i-bio, amagama-ncazo, umbhalo osesikrinini nama-hashtag ukuze uthuthukise i-Instagram SEO futhi ubonise ukusesha okufanele. Dala okuqukethwe mayelana nenhloso yosesho. Khohlwa ukuthi yini ofuna ukuyithumela futhi ugxile kulokho izethameli zakho ezizama ukukuthola, noma ngabe lawo amathiphu omkhiqizo, iziqhathaniso noma imibhalo yasendaweni. Sebenzisa omaka bendawoukuthuthukisa ukubonakala kwendawo. Uma ibhizinisi lakho linendawo ebonakalayo, maka idolobha, indawo noma indawo ukuze uvele lapho abantu besesha izindawo eziseduze.
3. Ukuxoxa ngezindaba ukwakha uxhumano lomkhiqizo Iningi lokuqukethwe komkhiqizo ku-Instagram liyakhohlwa. Ukuxoxa indaba kuyindlela ezanyiwe futhi eyiqiniso yokugqama, futhi isebenza ikakhulukazi manje ngomsindo ojwayelekile endaweni. Asikhulumi “ngokuxoxa indaba” ngomqondo wokuthengisa ongacacile, kodwa ukulandisa kwangempela:
Umkhiqizo wakho waba khona kanjani? Ishintshe kanjani impilo yekhasimende? Ingabe kube khona ukwehluleka iqembu lakho elifunde kukho? Ingabe igama lenkampani yakho linendaba yomsuka ethokozisayo?
Siyasithanda lesi sibonelo sendaba efudumeza inhliziyo evela ku-Just Date:
Izindaba zinikeza abantu okuthile abangakuzwa nokukukhumbula. Isici sitshela izethameli zakho ukuthi umkhiqizo wenzani, kodwa indaba ibanika isizathu sokunakekela, esakha ukuxhumana. Idatha ye-Sprout ibonisa lapho abathengi bezizwa bexhumeke kumkhiqizo, u-76% uzothenga kulolo mkhiqizo ngaphezu kwambangi bese u-57% uzochitha okuningi nabo. Lokho abadayisi abangakwenza
Khetha ifomethi elungile yendaba yakho. Sebenzisa ama-Reels lapho izwi nomzwelo kumaphakathi nendaba, kanye nama-carousels lapho indaba idinga imininingwane eyengeziwe noma umongo. Faka abantu bangempela ezindabeni zakho. Letha umsunguli, isisebenzi noma ikhasimende eliphile ngaleso sikhathi. Ungagcwalisi okuthunyelwe kwakho ngezithombe zesitoko noma izingcaphuno ezijwayelekile. Dala uchungechunge esikhundleni sokuthunyelwe okuzimele. Okuqukethwe kwesiqephu kuyathrenda njengamanje, ngakho sebenzisa lokho ngokuthi “sakhe kanjani lokhu” noma “Indaba yekhasimende yeviki” yochungechunge olugcina abantu bebuya.
4. Ama-carousel amade ukuze uthuthukise ukuhlanganyela Amavidiyo angase abe ngaphezu kwezithombe ezimile, kodwa idatha ye-Socialinsider ibonisa ukuthi ama-carousels ahlala ethola ukuzibandakanya okuphezulu kune-Reels ku-Instagram. Lapho abasebenzisi baswayipha kokuthunyelwe, abagcini nje ngokuchitha isikhathi esiningi kukho kodwa futhi bahlanganyela ngenkuthalo nawo wonke amaslayidi. I-algorithm ye-Instagram ibala lokhu njengokuzibandakanya kwangempela. I-Instagram ivumela izithombe noma amavidiyo afinyelela kwangu-20 ku-carousel eyodwa, okunikeza amabhrendi indawo eyengeziwe yokwakha ukulandisa noma ukufundisa okuthile okuwusizo. Isibonelo, ungasebenzisa ama-carousels ukuphindaphinda umcimbi, ukuthwebula kwemikhiqizo, okokufundisa kwesinyathelo ngesinyathelo noma izindaba zedatha. Nakhu okuvelele kwe-Adidas kokwethulwa kwakamuva:
Futhi kwenza kube lula kumabhrendi ukuthi agxume kuthrendi "yokulahla izithombe". Hlanganisa ezithombeni ezipholishiwe nezithombe zeqembu ezingacacile, amavidiyo angemuva kwesigcawu noma izithombe ezikhiqizwe umsebenzisi ukuze okuqukethwe kwakho kuzizwe kufakwe izendlalelo futhi kungumuntu, okuyilokho izithameli ezikuthandayo ngo-2026. Lokho abadayisi abangakwenza
Hola ngesilayidi sokuqala esiqinile. Isilayidi esisodwa yihhuku. Abasebenzisi be-IG ngeke bakunike ithuba lesibili, ngakho-ke yenza okuthunyelwe kwakho kukufanelekele ukuma (nokuswayipha). Yenza i-carousel ibe wusizo ngempela. Indlela yokwenza, izinhlaka, amathiphu kanye nezinyathelo ngezinyathelo kunikeza abantu isizathu sokulondoloza nokwabelana, kokubili amasignali aqinile okuzibandakanya. Dala isizathu sokuqhubeka nokuswayipha. Sebenzisa ukulandelana noma ukuvula iluphu ukuze abantu bafune ukubona ukuthi yini elandelayo.
5. Ikhwalithi yokuthunyelwe ngaphezu kobuningi Iminyaka eminingi, iseluleko esijwayelekile senkundla yezokuxhumana kwakuwukuthumela njalo ukuze kuhlale kubonakala, kwesinye isikhathi izikhathi eziningi ngosuku. Ngo-2026, lowo mkhuba wokuthengisa we-Instagram uphelelwe yisikhathi. I-algorithm ye-Instagram manje ivuza ukuzwakala kwevolumu. Inhlolovo yakamuva ye-Sprout iphinde yathola ukuthi u-66% wabasebenzisi bakhetha kakhulu ukuthi bazibandakanya nani uma kuqhathaniswa nonyaka odlule. Okuqukethwe kokugcwalisa akukhona nje ukuchitha isikhathi sakho; iphoqa abantu ukuthi bahlukane. Lapho bebuzwa ngento eyodwa abantu abafisa ukuthi ama-brand ayeke ukuyenza ezinkundleni zokuxhumana kulo nyaka, cishe u-12% uthe "ukuthumela kaningi." Kunalokho, gxila ekuthumeleni okuqukethwe okunamasu kakhudlwana okuhambisana nezithakazelo zababukeli bakho. Tshala imali ekubukeni okuqinile, izihloko eziheha kakhulu nokusebenzisa kangcono idatha ngekhalenda lokuqukethwe eligcwele. Lokho abadayisi abangakwenza
Hlaziya okuqukethwe kwakho kwe-Instagram. Sebenzisa i-Sprout Social ukuze uhlonze okuqukethwe okusebenza kahle kakhulu ngokulondoloza nokwabelana (hhayi nje ukuthanda). Okuthunyelwe kwabantu ibhukhimakhi noma i-DM kubangani yilokho okudingeka ukubheke. Yakha ikhalenda lakho ngokuqukethwe okufanayo. Thola isigqi sokuposa esifanele. Kungakhathaliseki ukuthi lokho kuyizikhathi ezintathu ngeviki noma nsuku zonke, lokho okukusebenzelayo kuncike ezilalelini zakho. Hlanganisa idatha yakho yezibalo nomhlahlandlela wethu wezikhathi ezinhle kakhulu zokuthumela ku-Instagram. Qondisa kabusha amahora akho. Esikhundleni sokuchitha isikhathi udala okuthunyelwe kokugcwalisa, sebenzisa amathuluzi okulalela komphakathi ukuze ucwaninge ukuthi izethameli zakho zifunani, ukhulume ngakho futhi uzibandakanye namanye ama-akhawunti.
Ithiphu yochwepheshe: Uma ungathanda ukugxila ekwenzeni okumbalwa, okungconookuthunyelwe, i-Spriut's ViralPost® ne-Optimal Send Times ingaphakamisa ukuthi izethameli zakho kungenzeka zihlanganyele nini ngokusekelwe kudatha yakho.
6. Okuqukethwe kwezemfundo okuholwa ngochwepheshe Inhlolovo ye-Sprout's Q1 2026 Pulse Survey ithole ukuthi inhloso yomuntu siqu ephezulu yabasebenzisi benkundla yezokuxhumana kulo nyaka idla okuqukethwe ukuze bazithuthukise, ukufunda noma ukwakha amakhono. Lowo mcabango ulolonga ngokuqondile lokho abakufunayo kumabhrendi futhi: okuqukethwe okufundisayo bekuyizithameli zohlobo lokuqukethwe lokuqala ezifuna ukukubona kumabhrendi, ku-40% ezizukulwaneni zonke. Kodwa asikhulumi ngezeluleko ezisezingeni eliphezulu; izethameli zakho zifuna ukujula nokwethembeka. Bangakwazi ukubona umehluko phakathi komuntu owazi isihloko nomuntu osisebenzise ku-Google. Kungakho amabhrendi amaningi esebenzisa ochwepheshe kokuqukethwe kwawo ngaphezu kwamathonya ajwayelekile. Isibonelo, u-Aveeno wabelane nge-Reel equkethe udokotela wesikhumba eqhuma izinganekwane zokunakekelwa kwesikhumba:
Lokho abadayisi abangakwenza
Thola ochwepheshe enkampanini yakho. Letha ochwepheshe besihloko sangaphakathi lapho ungakwazi khona ukwandisa izinsiza, futhi uthinte amazwi angaphandle lapho engeza ukwethembeka noma ukufinyelela. Cwaninga imibuzo yabalaleli. Bheka ukuthi amakhasimende ahlala ebuza ini, azabalaza noma enza okungalungile, bese ukhuluma ngalokho okukukhathazayo ngokwethembeka nangokoqobo ukuze wakhe ukwethembana. Phinda wenze inhloso yokuqukethwe kwakho. Ungakwazi ukushintsha inhlolokhono eyodwa yochwepheshe ibe ama-Reels amaningi, ama-carousels kanye Nezindaba. Futhi, okuthunyelwe ku-LinkedIn naku-YouTube (kuye ngebhizinisi lakho) ukuze ufinyelele abantu abaningi.
7. Ubuholi buba ubuso bomkhiqizo Kulo nyaka, izinkampani eziningi zifaka abaphathi bazo kumakhamera. Kungani? Kungenye yezindlela ezinhle kakhulu zokwenza umkhiqizo wakho ube ngumuntu futhi wakhe ukwethembana ngezinga eliphezulu. Abantu baxhunywe ukunaka abanye abantu phezu kwezinkampani, ikakhulukazi abaholi abaphezulu. Ngakho-ke uma umsunguli erekhoda i-Reel esheshayo mayelana nokuthi kungani umkhiqizo kufanele uzame noma i-CEO ivele Endabeni ukuze ibonise isici esisha, ithwala isisindo esiningi kunesikhangiso esingenasici. Isithiyo semikhiqizo eminingi ivamise ukunethezeka esikhundleni sokuzimisela. Abaholi bakhathazeka ngokupholishwa ngokwanele. Kepha ku-Instagram, ividiyo engathandeki, ephuma kumuntu wangempela icishe ihlale idlula ebhalwe phansi. Nazi izithasiselo zomkhiqizo we-Ritual owabelana ngevidiyo emsulwa yomsunguli wayo we-bargain-shopping e-Costco:
Lokho abadayisi abangakwenza
Ungaguquli abaphathi kube abadali ngobusuku obubodwa. Qala ngamafomethi anengcindezi ephansi abangawaphatha kalula, njengamavidiyo we-selfie ongawashintsha abe ama-Instagram Reels noma Izindaba. Melana nesifiso sokukhiqiza ngokweqile. Nikeza ubuholi amaphuzu ambalwa okukhuluma (kanye nehhuku) esikhundleni sendima eqinile okumele bayibambe ngekhanda. Konke okukhangayo ukuthi kuzwakala njengokukhuluma nomuntu, hhayi ukubuka ukuthengisa. Thumela ku-LinkedIn naku-YouTube. Kulapho okuqukethwe kobuholi kuchuma khona, okusiza kabili imiphumela evela ekurekhodweni okufanayo.
8. Uchungechunge lokuqukethwe kwesiqephu Ngo-2026, amabhrendi amaningi adala okuqukethwe kwesiqephu ku-Instagram: amafomethi aphindaphindayo anezinhlamvu ezingaguquki, izingqikithi noma imigqa yezindaba. I-Sprout's Q1 2026 Pulse Survey ibuze abathengi ukuthi yini abafuna ukuyibona kakhulu kumabhrendi, futhi ama-20% athi uchungechunge lokuqukethwe kwesiqephu esikhiqizwa kakhulu. Leyo nombolo yeqela ku-27% ku-Gen Z, okubaluleke kakhulu okuqukethwe kuleso sizukulwane. Uchungechunge oluhle ludala ukulangazela, oluqhuba ukuphinda ukuzibandakanya. Kuphinde kwakha ukujwayelana nomkhiqizo wakho ngokuhamba kwesikhathi njengoba ababukeli betshala imali eyengeziwe. Isitolo Sekhofi saseBrooklyn sinikeza isibonelo esihle sokuthi uchungechunge lwe-episodic olusezingeni eliphezulu ku-Instagram lubukeka kanjani ekusebenzeni:
Lokho abadayisi abangakwenza
Tshala ngekhwalithi ephezulu yokukhiqiza yochungechunge lokuqukethwe. Kulapho uGen Z ikakhulukazi ethi bafuna amabhrendi akhuphuke. Akuwona wonke ama-Reel adinga ukuba "lo-fi". Sebenzisa ubuso obuphindayo. Uchungechunge lwakho akufanele lube nabalingisi abasha njalo. Njengomdlalo we-TV, usebenza kangcono uma ababukeli bebona futhi bezizwa bexhumene nabantu abakuwo. Qoqa idatha yokusebenza. Landelela ukubukwa, isikhathi sokubuka, ukwabelana, ukulondoloza, izinga lokuqeda nokugcinwa kuzo zonke iziqephu. Bheka futhi idatha yekhwalithi njengamazwana, ama-DM nemibuzo ukuze ulungise isu lakho leziqephu ezizayo.
9. Okuqukethwe okukhiqizwa umsebenzisi Okuqukethwe okukhiqizwa ngumsebenzisi (UGC) akuwona umqondo omusha, kodwa kubaluleke kakhulu kunangaphambili ku-Instagram. Umbiko Wesu Lokuqukethwe Wango-2026 we-Sprout ubonisa i-UGC iwuhlobo lokuqukethwe lomkhiqizo wesibili olukhethwa kakhulu endaweni yesikhulumi (25%), ngemuva kwevidiyo yefomu elifushane. Isizathu ukwethembana. Abantu badlulela kokuqukethwe okunegama ngokuzivikela kwabo phezulu. Kodwa ikhasimende elithumela ividiyo ye-unboxing noma isibuyekezo sangempela kuwubufakazi bomphakathi obuqinile, ngezinye izikhathi ngisho nangaphezu kokukhokhelwayo.umgqugquzeli. Inzuzo yokusebenza inkulu futhi. I-UGC empeleni ikunikeza umthombo wokuqukethwe ongakala (nomahhala) osebenza ku-autopilot. Udinga nje ukuyithola futhi uyisebenzise ngendlela efanele. I-Crumbl inokugqamisa kweNdaba okuzinikele kuphrofayela yayo ye-UGC.
Lokho abadayisi abangakwenza
Setha isistimu yokuthola i-UGC. Gada okushiwo umkhiqizo wakho, ama-hashtag namathegi nsuku zonke. Amabhrendi amaningi ane-UGC eningi kunaleyo ayithwebulayo. Cela imvume ngaphambi kokuphinda uthumele. Amakhasimende avame ukufuna ukuvezwa, ngakho-ke kuwukuwina okungabizi lutho. Vele uqiniseke ukuthi uyabuza futhi unikeze isikweletu. Khuthaza i-UGC eyengeziwe. Qala i-hashtag enebhrendi, inselele noma isipho, noma wengeze i-CTA "sibonise ukuthi uyisebenzisa kanjani" kumagama-ncazo akho nama-imeyili.
10. Sakaza iziteshi njengemiphakathi yomkhiqizo Iziteshi zokusakaza ku-Instagram ziyizingxoxo zeqembu eziyindlela eyodwa lapho ungathumela khona imilayezo eqondile (isb., umbhalo, izithombe, amanothi ezwi, izinhlolovo) kwababhalisile bakho. Esikhundleni sokujabulisa i-algorithm noma uqhudelane ngesikhala sokuphakelayo, uzibandakanya ngqo nabantu abafuna ukuzwa kuwe, njengomphakathi. Idatha ye-Sprout ibonisa ukuthi umphakathi ubaluleke kakhulu kubathengi ngo-2026, ngama-27% athi afuna okuqukethwe okuvela ezinkampanini ezigxile kulokho. Iziteshi zokusakaza zikunikeza ithuba elihle kakhulu lokuletha imizwa eholwa umphakathi. Nasi isibonelo sesiteshi sokusakaza sikaMONDAY Haircare nendlela abagcina ngayo izinto zisebenzisana lapho:
Lokho abadayisi abangakwenza
Beka isiteshi sakho njengendawo yangaphakathi. Nikeza izinzuzo ezinjengokufinyelela kwangaphambi kwesikhathi, okuqukethwe okuyikhethelo nokubukeka kuqala ukuze kunikeze abantu isizathu sokubhalisa (futhi bahlale bematasa). Sebenzisa ama-poll namanothi ezwi ukuze ukugcine kusebenzisana. Ukusakaza ngendlela eyodwa kulungile, kodwa izethameli zihlanganyela kakhulu uma kuzwakala njengengxoxo. Phromotha isiteshi kumlando wakho, ezindabeni kanye nama-Reels. Ngeke ikhule yodwa. Udinga ukushayela abantu lapho ngamabomu.
11. Ama-reels athengwa kakhulu NgoMashi 2026, i-Instagram yandisa ama-Reels athengekayo ngokuhlangenwe nakho okusha kokuthi “Engeza umkhiqizo,” okuvumela abadali bamake imikhiqizo efinyelela kwangu-30 ku-Reel eyodwa besebenzisa ama-URL omkhiqizo (isb., izixhumanisi eziphethwe) noma izinto ezivela kukhathalogi yezohwebo ye-Meta. Isibonelo, umdali angakwazi ukuqopha i-Reel ethi “zilungiselele nami”, amake wonke umkhiqizo awusebenzisile futhi azuze amakhomishana ezinkampani eziphethwe uma ababukeli bechofoza futhi bethenga. Amabhrendi akwazi futhi ukumaka imikhiqizo yawo kuma-Reels okwesikhashana, futhi icala lokukwenza liya ngokuya liqina. Izibukeli zingathepha ukuze zibone imininingwane yomkhiqizo namanani entengo kuvidiyo, futhi ziqonde ngqo kuwebhusayithi yakho ukuze zithenge. Lokho abadayisi abangakwenza
Maka imikhiqizo kuma-Reels akho. Hhayi nje uma wenza umkhankaso wokwethula. Okokufundisa, amavidiyo esitayela, ukuqhathaniswa kwemikhiqizo, "indlela esikusebenzisa ngayo" okuqukethwe; yenze ithengeke. Buyekeza ikhathalogi yakho yomkhiqizo we-Meta. Kokubili ithimba lakho nozakwethu abanamandla bangakwazi ukumaka imikhiqizo ekhona kukhathalogi ngamanani alungile nokutholakala. Landelela ukuthi imiphi imikhiqizo ethola ukuguqulwa okuningi. Bese usebenzisa leyo datha ukuze wazise ukuthi ufaka ini kuma-Reels azayo nokuthi yimiphi imikhiqizo oyibeka kuqala kumafuphi abadali.
12. Ukusebenzisana nabagqugquzeli abaningi ngesikhathi I-Instagram ingesinye sezinkundla ezidume kakhulu zokukhangisa ngethonya. Kodwa izincomo zosaziwayo abangabodwa ziyashabalala. Idatha ye-Sprout ibonise u-59% wabakhangisi abahlelelwe ukusebenzisana nabathonya abaningi ngo-2025 kunonyaka odlule: inkambiso eqhubekayo ku-2026. Indlela ehlakaniphile yakha uhlu lwabathonya kuzo zonke izigaba futhi isebenze amaningana awo kanyekanye. Kusabalalisa ubungozi bakho, kuhlukanise ukukhiqiza kwakho futhi kubeke uphawu lwakho phambi kwezithameli eziningi ze-niche ngesikhathi esisodwa. Ngenhlanhla, lo mkhuba we-Instagram influencer awubizi. Amathonya amancane (ama-nano nama-micro) ashibhile futhi anikeza ukuzibandakanya okuphezulu kakhulu kunabathonya abakhulu. Eqinisweni, ngezindleko zokuthunyelwe kosaziwayo abanegama elikhulu, ungaqhuba umkhankaso odidiyelwe ngama-micro-influencers angu-10+, nemiphumela engcono nakakhulu. Ibhrendi yobuhle i-Pacifica ivamise ukusebenzisana nama-nano- kanye nama-micro-influencers.
Lokho abadayisi abangakwenza
Hlela utshalomali lwakho. Yabela okungenani ingxenye yesabelomali sakho sethonya kuma-nano- kanye nama-micro-influencers, noma ngabe usebenza ngamagama amakhulu. Isilinganiso sokuzibandakanya nezindleko singcono kakhulu. Sebenzisa izici zokusebenzisana ze-Instagram. Sebenzisa amalebula obambiswano akhokhelwayo kanye Nokuhlanganyela ukuze okuthunyelwe kwabadali nakho kubonakale kuphrofayela yomkhiqizo wakho (okuphinda kabili ukubonakala). Linganisa abathonya ngendlela efanele. Bheka izinga lokuzibandakanya nokuqondana kwezithameli esikhundleni sokubala abalandeli. Umdali omncane ku-niche yakhongokuvamile ibaluleke ngaphezu kwe-generalist edumile.
Ithiphu yochwepheshe: I-Sprout Social Influencer Marketing ikusiza ukuthi uthole abadali abafanelekayo, ubahlole ngokushesha, uphathe imikhankaso endaweni eyodwa futhi ulinganise imiphumela ngokunembe kakhudlwana, okuwusizo ikakhulukazi uma usebenza nabagqugquzeli abaningi ngesikhathi esisodwa.
13. Okuqukethwe okuhlobene nemicimbi yamasiko noma yamanje Okuqukethwe kwe-evergreen kunendawo yakho, kepha akukhiqizi uhlobo lokufinyelela okuqukethwe okufika ngesikhathi. I-2025 Sprout Social Index™ ibonisa ukuthi abathengi abangaba ngu-90% bathembele ezinkundleni zokuxhumana ukuze bahlale bephezulu ezikhathini zamasiko. Izikhathi zamasiko zingaba izehlakalo ezinkulu ezenzeka emhlabeni wonke, ama-virus memes, idrama ye-inthanethi kanye nezithombe ezinhle kakhulu zezemidlalo. Amabhrendi ahamba ngokushesha angajoyina ingxoxo futhi akhe ukubonakala nokuhambisana ku-Instagram. Kodwa kukhona ukubamba. Njengoba kungewena wedwa odala okuqukethwe esihlokweni esithrendayo, udinga ukungeza inani ngandlela thize, njengombono ohlukile noma i-spin yokudala ehlakaniphile. Kwa-Sprout, senza lokhu ngamasu ngokuhlobanisa izikhathi zamasiko nesihloko esazi kangcono: inkundla yezokuxhumana. Nasi isibonelo esivela ku-Instagram yethu.
Ithiphu yochwepheshe: Akuwona wonke amathrendi alungele umkhiqizo wakho. Ukuziphoqa endaweni ongeyona indawo yakho kuvame ukukubuyisela emuva. Beka kuqala izihloko ngokusekelwe kulokho izithameli zakho ezikukhathalelayo kanye nekhono lakho lokwengeza ukuthatha okuthakazelisayo. Lokho abadayisi abangakwenza
Gcina ikhalenda lezehlakalo ezingabikezelwa. Cabanga ngemibukiso yemiklomelo, imicimbi yezemidlalo noma izingqungquthela zemboni. Iba nemiqondo yokudala exegayo elungile kusenesikhathi. Sebenzisa Izindaba ngokuqukethwe okuphendula ngokushesha. Ziyi-ephemeral ngokuklama futhi zilungele ukuphawula okufika ngesikhathi. Lungiselela okuqukethwe okusebenzayo. Vuma kusengaphambili izinto ezifana nethoni eyamukelekayo, izihloko ezinganqunyelwe nokuthi ubani ongakhanyisa okuluhlaza ukuze ithimba lakho lezokuxhumana lihambe ngokushesha.
14. Ukuthumela okuqukethwe ngemuva kwesigcawu Ngokusho kwe-Sprout's Q1 2026 Pulse Survey, u-19% wabathengi ufuna ukubona okuqukethwe okwengeziwe ngemuva kwesigcawu (BTS) kusuka ezinkampanini ngo-2026, okukhuphukela ku-26% phakathi kwe-Gen Z. Okuqukethwe kwe-BTS akuyona inkambiso entsha ye-Instagram nganoma iyiphi indlela, kodwa kusebenza endaweni yesikhulumi ngesizathu esisodwa: Uma ubonisa inguqulo engcolile, eqhubekayo yokuthi izinto zenziwa kanjani, abantu bakwethemba kakhulu. Ibuye ibe nenzuzo yomshini. Amashothi e-BTS ngokwemvelo akhiqizwa kalula, njengesiqeshana sefoni esivela kushuthi lomkhankaso noma ukuphela kwesikhathi ngokushesha kwama-oda okupakisha. Ushintsha imisebenzi yakho yansuku zonke ibe okuqukethwe ngaphandle komsebenzi omningi. Izindaba ze-Instagram zihlala ziyikhaya lemvelo lale fomethi. Kodwa sibona ama-Reels amaningi angemuva kwesigcawu nama-carousels futhi. Nansi inhlanganisela ye-BTS evela e-Etta & East:
Lokho abadayisi abangakwenza
Khetha umuntu oyedwa eqenjini lakho ukuthi athwebule okuqukethwe kwe-BTS njengoba kwenzeka. Ukulinda ukuyikhiqiza ngemuva komcimbi kuhlula inhloso. Gxila ekungaphelelini. Izithombe ezinyakazayo, umsindo wemvelo nezikhathi ezingabhalwanga zenza ividiyo yakho ye-BTS ibukeke iyiqiniso kakhudlwana. Sebenzisa okuqukethwe kwe-BTS ukuze wakhe ukulangazela. Bonisa "nakhu okwenza lokhu" eduze nokwethulwa komkhiqizo wakho.
15. Ukuqondanisa okuqhubekayo nesizathu senhlalo Imikhiqizo ethumela ilogo yenhlangano esiza abantulayo ngesikhathi seholide bese ithula izinyanga ayisekhohlisi muntu. Ngo-2026, ubushoshovu bomkhiqizo busebenza kuphela uma bungashintshi, ngoba abathengi bayanaka. Ucwaningo lukaSprout luthole u-63% wabathengi beGen Z maningi amathuba okuthi bathenge ezinkampanini ezikhuluma ngezimbangela ezithile noma izihloko ezindabeni. Amabhrendi athola leli lungelo akhetha izimbangela ezihambisana nobunikazi bawo nobuchule, hhayi noma yini ethrendayo. Baphinde babonakale ngaleyo sizathu njalo futhi esidlangalaleni. Nansi indlela i-Body Shop ekhombisa ngayo ukuma kwayo ekuhlolweni kwezilwane esidlangalaleni:
Lokho abadayisi abangakwenza
Khetha imbangela ongayimela ngemuva. Khetha okuthile okuqondana ngempela namanani omkhiqizo wakho ukuze uhlale ungashintshi futhi ukwesekwa kwakho kungasebenzi. Yakha imbangela ekhalendeni lakho lokuqukethwe. Kufanele kube itimu ephindaphindayo esikhundleni somkhankaso owodwa. Cabanga ngezibuyekezo zanyanga zonke, okugqamayo kwezisebenzi noma ukubika umthelela. Yiba obala. Bonisa imininingwane yeminikelo yakho, njengamanani edola, amahora okuzithandela nemikhiqizo enikelwe. Okuthunyelwe okungacacile kokuthi "siyakhathalela" akusanele. Mema umphakathi wakho ukuthi ubambe iqhaza. Khuthaza i-UGC ehambisana nesizathu, ubambisane nezinhlangano ezingenzi nzuzo ngokuqukethwe okunegama elihlanganyelwe futhi udale amathuba esenzo esabiwe.
16. Ukuphendula kumazwana ku-Reels Izimpendulo zevidiyo kumazwana sezinesikhathi eside zikhona, kodwa amabhrendi asheshe abone ukuthi kuyindlela elula yokuphendula impendulo yakho.izethameli zibe injini yokuqukethwe. Wonke amazwana aba ukwaziswa futhi yonke impendulo iba ucezu olusha lokuqukethwe. Ama-reels aphinda akhiqize amazwana acishe abe kabili njengezithombe ezimile, ngakho-ke lo msebenzi udala iluphu yempendulo ethokozisayo. Abanye abalandeli bayabona ukuthi ukuphawula kwabo kungase kubonakale, okukhuthaza ukubamba iqhaza okwengeziwe. Yonke inqubo itshela i-algorithm i-akhawunti yakho eqhuba izingxoxo, okugcina kukhulisa ukubonakala kwakho. Futhi, kuyindlela enhle yokwenza ukulalela kwenkundla yezokuxhumana kuzijayeze ngokuphendula imibuzo evamile noma imibono eyiphutha kuma-Reels akho. Nasi isibonelo esivela kuBabaloo Babies:
Lokho abadayisi abangakwenza
Phatha isigaba sakho sokuphawula njengeqembu lokugxila. Hlaba umkhosi imibuzo, ukuphikisa nokuthatha okushisayo okungenza ama-Reels azimele afanele. Gcina izimpendulo zimfushane, ziqondile futhi zinozwela. Cishe imizuzwana engu-15-30 nomuntu oyedwa kukhamera (futhi akukho script) indawo emnandi. Iqoqo-rekhoda ama-Reels empendulo yamazwana ambalwa. Yenza lokhu ngesikhathi esisodwa ukuze ube nokusalela emuva okulungele ukukuthumela isonto lonke noma inyanga.
17. Okuzenzakalelayo ezikhangisweni ze-Instagram Ukukhangisa kwe-Instagram manje kuncane mayelana nokwakhiwa komkhankaso okwenziwa ngesandla nokunye okuningi mayelana nokondla i-Meta's AI okokufaka okufanele nokuyivumela ukuthi isebenze kahle. Imikhankaso ye-Advantage+, ukubekwa okuzenzakalelayo namathuluzi okudala ashukumisayo manje aphatha imisebenzi "yokuphatha" efana nokuhlukanisa, ukulungisa amabhidi kanye nokuzungezisa ngobuciko. Umsebenzi wakho? Ukunikeza imishini izithako ezingcono ukusebenza. Ibhuku lokudlala elidala lama-tweaks amancane nomsebenzi wokuphatha liya lingasenamsebenzi. Ngo-2026, imiphumela yakho incike kakhulu kukhwalithi yokufaka kwakho: ubuciko bakho, imilayezo, ikhasi lokubikezela, okuphakelayo komkhiqizo kanye nedatha yomuntu wokuqala. Lokho abadayisi abangakwenza
Nikeza i-Meta idatha yenkampani yokuqala eqinile. Xhuma idatha yokuguqulwa yekhwalithi ephezulu, njenge-CRM namasiginali we-Conversions API ukuze isistimu ibe nokokufaka okungcono ongabhekana nakho. Gcina abantu bephethe amasu. I-automation ingathuthukisa ukulethwa, kodwa isakudinga ukuthi usethe umgomo olungile, okunikezwayo kanye nesiqondiso somkhiqizo. Zizenzele ngemingcele. Khumbula ukubeka iziqondiso ezintweni ezingaxoxiswana ngazo njengesabelomali, ukukhishwa kwezithameli kanye nezilungiselelo zokuphepha komkhiqizo.
18. Amavidiyo wokuphendula amakhanda akhulumayo Amavidiyo wokusabela kwesithombe-esithombeni ayavela ku-Instagram kulo nyaka. Imikhiqizo eminingi isebenzisa le fomethi ukuze ingeze amazwana, umongo nobuntu kokuqukethwe kwayo. Isizathu siyingxenye ye-algorithmic: amavidiyo asabelayo avame ukukhiqiza izikhathi ezinde zokubuka ngoba ababukeli bafuna ukuzwa ukuthathwa okuphelele. Futhi ngokwengxenye kungokwengqondo: kokuphakelayo okugcwele okubonakalayo okukhiqizwa yi-AI nokuqukethwe okupholishiwe, ubuso bomuntu obungabhalwanga bubamba ukunaka. Umsunguli ka-Huda Beauty uvamise ukwenza amavidiyo akhulumayo afana nala angezansi ephendula abadali abasebenzisa imikhiqizo yakhe.
Lokho abadayisi abangakwenza
Thola umuntu olungile eqenjini lakho. Umuntu okujabulelayo ngokwemvelo ukuba kukhamera futhi onemibono efanele ukulalelwa ungumuntu ofanelekayo kulo msebenzi. Nail imizuzwana emibili yokuqala. Qalisa kusenesikhathi ngokusabela kwakho okuqinile noma ukuthatha okushisayo esikhundleni sokuzakhela kukho noma ubonise phakathi nendawo. Engeza imbondela yombhalo wezibukeli ezivala umsindo. I-Instagram ithi isikhathi sokubuka (hhayi nje ukudlala) sishayela ukusatshalaliswa kwe-algorithm yokuqukethwe kwakho kuzo zonke izifunzo.
19. I-Nostalgia njengehhuku yokudala Ukumaketha kwe-Nostalgia kubangela ukusabela okungokomzwelo ngaphambi kokuba isibukeli sicubungule okuqukethwe: iphalethi yombala yama-90s, ifonti ye-Y2K noma inkomba ye-inthanethi yangaphambi kwesikhathi. Futhi kunesizathu sokuthi isebenza ngokuthembekile ku-Instagram. Isibalo sabantu esikhulu kunazo zonke kule nkundla yiqembu leminyaka yobudala engama-25-34. Lezi zinkulungwane zeminyaka kanye no-Gen Z omdala bavame ukuba nezinkumbulo ezicacile, zothando zezinkathi ezithile zamasiko amabhrendi angangena kuzo. Iphinde ichaze ukuthi kungani amabhrendi amaningi kangaka ethumela izithombe zobuntwana zamalungu eqembu njengamanje. Ifomethi icindezela inkinobho ye-nostalgia futhi isiza abantu ukuthi baxhumane nabantu abaqhuba ibhizinisi lakho ngesikhathi esifanayo. Nasi isibonelo esivela ku-Literati:
Lokho abadayisi abangakwenza
Thola ukuthi yini ethinta izethameli zakho ezithile. Ekuqaleni kwawo-2000 no-90s i-nostalgia yashaya ngokuhlukile kuye ngokuthi idemo yakho eyinhloko ingama-22 noma 32. Sebenzisa umsindo we-nostalgic kuma-Reels. Ingoma yesikole esidala eyaziwayo noma umphumela womsindo ungathwala okuthunyelwe ngokwawo. Bhangqa i-nostalgia nento ebheke phambili. Umehluko phakathi kokuthi “uyakhumbula lokhu?” futhi "esikwenzayo manje" kwenza womabili amahafu athakazelise kakhulu.
20. Ukupha kanye nemincintiswano kusasebenza I-Giveaways ku-Instagram ingamaqhinga amadala kunawo wonke encwadini futhi asasebenza, ngokuhlukile. Izithameli zibona ku-“thanda, landela, umaka wesithathuiqhinga labangane.” Bazibandakanya ngaphandle kwesibopho futhi bayekele ukulandela lapho umncintiswano uphela. Imincintiswano eshayela inani ngo-2026 icela okuthile okunengqondo kakhudlwana: ukuthunyelwa kwe-UGC, ukubhaliswa kwencwadi yezindaba, ukwabelana ngendaba noma amazwana anempendulo yangempela. Lolu hlobo lwempendulo lukhiqiza ukusebenzelana kwangempela, okuqukethwe okusebenzisekayo kabusha kanye nechibi lomhlanganyeli okungenzeka lihlale likhona ngemva kwalokho. Nasi isibonelo esivela ku-BabyBoo Prints:
Lokho abadayisi abangakwenza
Bophela isipho sakho emigomeni yokuzibandakanya. Ufuna ukwabelana okwengeziwe? Cela abantu ukuthi babelane ngokuthunyelwe Ezindabeni zabo. Ufuna ukuphawula? Yenza okufakiwe kube impendulo, ithegi noma amazwana wegama elingukhiye. Uzakwethu nebhrendi ehambisanayo ukuze ube usokhaya ngokuhlanganyela. Iphinda kabili ukufinyelela, ihlukanise izindleko futhi ikwethulele izethameli esezivele zihambisana nesigaba sakho. Memezela futhi uphromothe nge-Reels. Lokhu kukwenza ufinyeleleke futhi wabelane kakhulu kunokuthunyelwe okuphikelelayo okumile.
Ukubheka phambili: Ungenza kanjani ngalezi zitayela ze-Instagram zango-2026 I-Instagram iba yinkimbinkimbi kakhulu, kepha izethameli zithola kancane ukubekezelela okuqukethwe okuvilaphayo. I-AI ingasheshisa izinto, i-automation ingathuthukisa izikhangiso futhi izici ezintsha zokuthenga zingafinyeza indlela yokuthenga. Kodwa akukho kulokhu okushintsha lokho abantu abasabela kukho. Basafuna okuqukethwe okuzwakala kuwusizo, okuqondile, okufika ngesikhathi futhi okomuntu. Ingabe usukulungele ukusebenzisa lezi zindlela zamanje ze-Instagram? Zama i-Sprout Social mahhala futhi ubone ukuthi ukulalela, izibalo namathuluzi e-AI angakusiza kanjani ukuhlela okuqukethwe okunomthelela. Okuthunyelwe Amathrendi angama-20 e-Instagram achaza impumelelo ngo-2026 avele kuqala ku-Sprout Social.
