Instagram ikadali imodzi mwamawebusayiti ofunikira kwambiri kwa otsatsa. Koma nsanjayo sipereka mphotho zomwezo zomwe idachita chaka chapitacho. Makonda ataya kulemera kwawo ndipo algorithm tsopano imakonda zomwe anthu amakonda kugawana kapena kusunga. Pakadali pano, ogwiritsa ntchito amasankha zomwe amachita nazo ndipo zopangidwa ndi AI zikupangitsa kuti azikayikira kwambiri chilichonse chomwe sichimamveka ngati munthu. Kuwonetsa mosadukiza sikukwaniranso panjira yanu yotsatsa ya Instagram. Muyenera kuwonetsa zomwe zili zoyenera, mwanjira yoyenera, ndi mawu omwe ali anu enieni. Nawa machitidwe 20 otchuka a Instagram omwe akupanga zomwe "zolondola" zikuwoneka mu 2026. 1. Kugwiritsa ntchito AI pakupanga zinthu zamagulu AI ikukhala gawo lowoneka bwino lazomwe zikuchitika pa Instagram, osati kudzera pazida zachitatu zokha. Instagram (ndi Meta) tsopano akupereka zida zawo zapa media za AI, kuphatikiza:
Lembani ndi Meta AI Zomata zopangidwa ndi AI Restyle zida Imasintha pulogalamu
Mitundu yambiri ikugwiritsa ntchito kale AI pa Instagram kulemba mawu ofotokozera, kubwereza zomwe zili, kulingalira mozama komanso kupanga malingaliro owoneka. Chatsopano ndikuti omvera amatha kunena. Kafukufuku wa Sprout Social's Q1 2026 Pulse Survey adapeza kuti 56% ya ogula amakumana ndi kutsika kwa AI pawailesi yakanema pafupipafupi kapena pafupipafupi. Ndipo chinthu choyamba chomwe akufuna kuti ma brand asiye kuchita ndikutumiza zomwe zimapangidwa ndi AI popanda kuzilemba.
Chifukwa chake ayi, ma brand safunikira kusiya AI. Koma amafunika kuzigwiritsa ntchito mosamala kwambiri. Lolani makina agwire ntchito yanthawi zonse (mwachitsanzo, kulemba, kusintha, kusinthanso) kuti gulu lanu lithe kuthera nthawi yochulukirapo pazinthu zomwe zimafunikira ubongo wamunthu: mawu ndi luso. Mwachitsanzo, kuthekera kwa AI kwa Sprout Social kumakuthandizani kufulumizitsa ndikuwongolera zomwe mukupanga. Dinani pazinthu monga:
Thandizo la AI: Izi zimagwiritsa ntchito AI kupereka malingaliro okhutira, kupanga mawu alt ndikusintha mawu anu. Zimangopanga mawu ofotokozera otengera zomwe mumakonda kwambiri. Mukhozanso kupanga malingaliro atsopano kutengera zolemba zabwino kwambiri kapena mitu yachikhalidwe.
AI Imathandizira Kumvetsera: Gwiritsani ntchito izi kuti mugwire mitu yofunika mwachangu. Unikani zomwe zili pamitu yayikulu yolankhulirana mu Mutu Womvera, Kufotokozera mwachidule kumakupatsani zotengera mwachangu kuchokera ku mauthenga ataliatali komanso Zidziwitso za Kumvetsera Spike zimakudziwitsani pamene voliyumu ya zokambirana ilumpha mwadzidzidzi kuti mutha kuwona zomwe zikuchitika ndikuchitapo kanthu mwachangu. Nthawi Zotumiza Zabwino Kwambiri ndi ViralPost: Izi zimagwiritsa ntchito AI kusanthula machitidwe a omvera anu ndikupangira nthawi yabwino yotumizira. Gwiritsani ntchito malingalirowa kuti mukweze ndandanda yanu yotumizira ndikuyendetsa zambiri pa Instagram.
Lowani pachiwonetsero kuti muwone zomwe mungachite ndi zida za AI za Sprout.
Lowani pachiwonetsero
Zomwe otsatsa angachite
Gwiritsani ntchito AI pazinthu zobwerezabwereza. Gwiritsani ntchito kuyesa zolemba, kusiyanasiyana ndi nthawi, koma sungani njira yonse yopangira anthu. Lembetsani zowonera kapena kukopera zopangidwa ndi AI. Omvera anu ndi anzeru kuposa momwe mukuganizira, choncho onetsetsani kuti mukugwiritsa ntchito momveka bwino. Gwiritsani ntchito AI pothandizira makasitomala. Zambiri za Sprout zikuwonetsa pafupifupi 25% ya ogula amatembenukira ku Instagram kuti asamalire makasitomala panjira ina iliyonse. Lolani AI ikuthandizeni ndi FAQs ndi chithandizo chofunikira chazinthu, koma sungani anthu okhudzidwa pazochitika zovuta kwambiri kapena zovuta.
2. Instagram ngati injini yosakira Malinga ndi Sprout's Q2 2025 Pulse Survey, pafupifupi ogula mmodzi mwa atatu tsopano amadalira pazama TV kuti asafufuze m'malo mwa injini zosakira zachikhalidwe. Ndipo Instagram ndi amodzi mwamalo otsogola pakusaka kumeneku. Ogwiritsa ntchito achichepere makamaka akudumpha Google kwathunthu ndikupita ku Instagram kuti akayang'ane mtundu, malonda, malo odyera, malo oyendera ndi zina zambiri. Mwachitsanzo, izi ndi zomwe kusaka kwa Instagram kudayambitsa "mahotela aku Malaysia":
Ambiri mwa ma Reelwa amagwiritsa ntchito mawu osakira pazithunzi zawo, mawu ofotokozera ndi ma hashtag, monga a J Hotel Dorsett pansipa:
Kukhala "opezeka" pamene wina alemba funso muzitsulo zosaka za Instagram sizokambitsirana mu 2026. Kafukufuku wa Sprout amasonyezanso kuti 26% ya ogwiritsa ntchito ochezera a pa Intaneti amatembenukira ku Instagram makamaka kuti apeze malonda, zomwe zimapangitsa kuti ziwonetsedwe kukhala zofunika kwambiri kwa malonda. Zomwe otsatsa angachite
Konzani zonse. Gwiritsani ntchito mawu ofunikira mu dzina la akaunti yanu, bio, mawu ofotokozera, zolemba zowonekera pazenera ndi ma hashtag kuti mulimbikitse SEO ya Instagram ndikuwonetsa kusaka koyenera. Pangani zomwe mukufuna kufufuza. Iwalani zomwe mukufuna kutumiza ndikuyang'ana zomwe omvera anu akuyesera kupeza, kaya ndi maupangiri azinthu, kufananitsa kapena zolemba zakomweko. Gwiritsani ntchito ma tag a malokuti ziwonekere bwino kwanuko. Ngati bizinesi yanu ili ndi malo, ikani chizindikiro mzinda, oyandikana nawo kapena malo kuti muwoneke anthu akamafufuza malo apafupi.
3. Kufotokozera nkhani kuti mupange mgwirizano wamtundu Zambiri zamtundu wa Instagram ndizoyiwalika. Kufotokozera nkhani ndi njira yoyesera komanso yowona yodziyimira pawokha, ndipo ndiyofunika kwambiri tsopano ndi phokoso lambiri papulatifomu. Sitikulankhula za "nkhani" m'malingaliro otsatsa osamveka, koma nkhani zenizeni:
Kodi mankhwala anu adakhalapo bwanji? Kodi zinasintha bwanji moyo wa kasitomala? Kodi panali kulephera komwe gulu lanu laphunzirako? Kodi dzina la kampani yanu lili ndi nkhani yosangalatsa yoyambira?
Timakonda chitsanzo cha nkhani yolimbikitsa iyi kuchokera ku Just Date:
Nkhani zimapatsa anthu chinachake choti azimva ndi kukumbukira. Mbali imauza omvera anu zomwe malonda amachita, koma nkhani imawapatsa chifukwa chosamala, zomwe zimamanga kulumikizana. Zambiri za Sprout zikuwonetsa ngati ogula akumva kuti akulumikizidwa ndi mtundu, 76% amagula kuchokera ku mtunduwo kuposa omwe akupikisana nawo ndipo 57% amawononga nawo zambiri. Zomwe otsatsa angachite
Sankhani mtundu woyenera wa nkhani yanu. Gwiritsani ntchito ma Reels pamene mawu ndi kutengeka zili kofunika kwambiri pa nkhaniyo, komanso ma carousels pamene nkhaniyo ikufuna zambiri kapena nkhani. Onetsani anthu enieni m'nkhani zanu. Bweretsani woyambitsa, wogwira ntchito kapena kasitomala yemwe amakhala nthawiyo. Osadzaza positi yanu ndi zithunzi zamasheya kapena mawu amtundu uliwonse. Pangani mndandanda m'malo mwa zolemba zodziyimira zokha. Nkhani za episodic zikuyenda bwino pakali pano, choncho pindulani ndi izi ndi mndandanda wa "m'mene tinapangira izi" kapena "Nkhani yamakasitomala ya sabata" yomwe imapangitsa kuti anthu abwerere.
4. Ma carousel ataliatali olimbikitsa chinkhoswe Makanema amatha kupitilira zithunzi zosasunthika, koma zambiri za Socialinsider zikuwonetsa ma carousel nthawi zonse amatenga nawo gawo kuposa ma Reels pa Instagram. Ogwiritsa ntchito akamasambira positi, samangowononga nthawi yochulukirapo komanso amalumikizana mwachangu ndi slide iliyonse. Ma algorithm a Instagram amawerengera kuti izi ndizochitika zenizeni. Instagram imalola zithunzi kapena makanema mpaka 20 mu carousel imodzi, zomwe zimapereka malo ochulukirapo oti apange nkhani kapena kuphunzitsa china chake chothandiza. Mwachitsanzo, mutha kugwiritsa ntchito ma carousel kuti mubwereze zochitika, kuwombera kwazinthu, maphunziro a sitepe ndi sitepe kapena nkhani za data. Nazi zomwe Adidas akugawana zazikulu kuchokera pakukhazikitsidwa kwaposachedwa:
Zimapangitsanso kukhala kosavuta kuti ma brand alumphire pamayendedwe a "photo dump". Sakanizani zithunzi zopukutidwa ndi zithunzi za gulu lodziwika bwino, makanema apambuyo-pazithunzi kapena zithunzi zopangidwa ndi ogwiritsa ntchito kuti zomwe zili patsamba lanu zimveke zosanjikizana komanso zaumunthu, zomwe ndizomwe omvera amakonda mu 2026. Zomwe otsatsa angachite
Atsogolereni ndi slide yamphamvu yoyamba. Slide one ndiye mbeza. Ogwiritsa ntchito a IG sangakupatseni mwayi wachiwiri, chifukwa chake pangani positi yanu kukhala yoyenera kuyimitsa (ndi swiping). Pangani carousel kukhala yothandiza. Zochita, ndondomeko, malangizo ndi sitepe ndi sitepe zimapatsa anthu chifukwa chosungira ndi kugawana nawo, zizindikiro zamphamvu za chinkhoswe. Pangani chifukwa chopitirizira kusuntha. Gwiritsani ntchito mndandanda kapena lopu yotseguka kuti anthu afune kuwona zomwe zikubwera.
5. Ubwino wa nsanamira pa kuchuluka Kwa zaka zambiri, upangiri wamba wapa social media unali kutumiza pafupipafupi kuti ziwonekere, nthawi zina kangapo patsiku. Mu 2026, njira yotsatsira ya Instagram ndi yachikale. Ma algorithm a Instagram tsopano amapereka mphotho pa voliyumu. Kafukufuku waposachedwa wa Sprout adapezanso kuti 66% ya ogwiritsa ntchito amasankha kwambiri zomwe amachita nazo poyerekeza ndi chaka chatha. Zodzaza zodzaza sikungowononga nthawi yanu; imakakamiza anthu mwachangu kuti asiyane. Atafunsidwa za chinthu chimodzi chomwe anthu akufuna kuti ma brand asiye kuchita pazama TV chaka chino, pafupifupi 12% adati "kutumiza pafupipafupi." M'malo mwake, yang'anani pa kutumiza zinthu zanzeru zomwe zikugwirizana ndi zomwe omvera anu amakonda. Sungani zinthu zowoneka bwino, mitu yopatsa chidwi komanso kugwiritsa ntchito bwino deta pa kalendala yonse. Zomwe otsatsa angachite
Unikani zomwe zili mu Instagram. Gwiritsani ntchito Sprout Social kuti muzindikire zomwe zikuyenda bwino posunga ndi kugawana (osati kungokonda). Zolemba anthu bookmark kapena DM kwa anzanu ndizomwe muyenera kuyang'ana. Pangani kalendala yanu molingana ndi zomwe zili zofanana. Pezani njira yoyenera yotumizira. Kaya ndi katatu pa sabata kapena tsiku lililonse, zomwe zimakuthandizani zimadalira omvera anu. Phatikizani data yanu ya analytics ndi kalozera wathu wanthawi zabwino zotumizira pa Instagram. Sinthaninso maola anu. M'malo mowononga nthawi ndikupanga zolemba, gwiritsani ntchito zida zomvera pagulu kuti mufufuze zomwe omvera anu akufuna, kukambirana komanso kuchita nawo maakaunti ena.
Langizo la Pro: Ngati mungafune kuyang'ana pakupanga zochepa, zabwinokoposts, ViralPost® ya Sprout ndi Optimal Send Times ikhoza kuwonetsa nthawi yomwe omvera anu angachitepo kanthu potengera zomwe mukufuna.
6. Maphunziro otsogozedwa ndi akatswiri Kafukufuku wa Sprout's Q1 2026 Pulse Survey adapeza kuti cholinga chachikulu cha anthu ogwiritsa ntchito pazama TV chaka chino ndikugwiritsa ntchito zinthu zodzitukumula, kuphunzira kapena kumanga luso. Malingaliro amenewo amapangitsanso zomwe akufuna kuchokera kumitundu nawonso: zomwe zili m'maphunziro zinali zomwe omvera amtundu woyamba amafuna kuwona kuchokera kumitundu, pa 40% m'mibadwomibadwo. Koma sitikulankhula za upangiri wapamwamba; omvera anu amafuna kuya ndi kudalirika. Amatha kusiyanitsa pakati pa munthu amene amadziwa nkhaniyi ndi munthu amene adayijambula pa Google. Ichi ndichifukwa chake ma brand ambiri akugwiritsa ntchito akatswiri pazolemba zawo pazambiri zotsogola. Mwachitsanzo, Aveeno adagawana Reel yokhala ndi dermatologist akuphwanya nthano zosamalira khungu:
Zomwe otsatsa angachite
Pezani akatswiri pakampani yanu. Bweretsani akatswiri a nkhani zamkati momwe mungathere kuti muwonjezere zothandizira, ndikugwiritsa ntchito mawu akunja komwe kumawonjezera kukhulupirika kapena kufikira. Fufuzani mafunso omvera. Yang'anani zomwe makasitomala amafunsabe, akulimbana nazo kapena akulakwitsa, ndiyeno kambiranani ndi zodandaulazo moona mtima komanso kuti mukhale ndi chidaliro. Konzaninso zomwe mwalemba. Mutha kusintha kuyankhulana kwa akatswiri kukhala angapo Reels, carousels ndi Nkhani. Komanso, tumizani pa LinkedIn ndi YouTube (kutengera bizinesi yanu) kuti mufikire anthu ambiri.
7. Utsogoleri kukhala nkhope ya chizindikiro Chaka chino, makampani ambiri akuyika oyang'anira awo pamakamera. Chifukwa chiyani? Ndi imodzi mwa njira zabwino kwambiri zosinthira mtundu wanu ndikukulitsa chidaliro pamlingo waukulu. Anthu ali ndi zingwe kuti amvetsere anthu ena pamakampani, makamaka atsogoleri akulu. Chifukwa chake woyambitsa akajambulitsa Reel mwachangu za chifukwa chake chinthu choyenera kuyesera kapena CEO akuwonetsa Nkhani kuti awonetse zatsopano, zimalemera kwambiri kuposa kutsatsa kopanda mawonekedwe. Chotchinga chamitundu yambiri nthawi zambiri chimakhala chitonthozo m'malo mofunitsitsa. Atsogoleri amadandaula za kupukutidwa mokwanira. Koma pa Instagram, kanema wovuta pang'ono, wopanda pake kuchokera kwa munthu weniweni pafupifupi nthawi zonse amaposa yolembedwa. Nazi zowonjezera mtundu wa Ritual kugawana kanema wodziwika bwino woyambitsa malonda ake ku Costco:
Zomwe otsatsa angachite
Osatembenuza otsogolera kukhala opanga usiku wonse. Yambani ndi mawonekedwe otsika kwambiri omwe amatha kuthana nawo mosavuta, monga makanema a selfie mutha kusintha kukhala Instagram Reels kapena Nkhani. Pewani kukulitsa kwambiri. Perekani utsogoleri mfundo zingapo zoyankhulirana (ndi mbedza) m'malo mwa ndime yolimba yoloweza. Pempho lonse ndiloti zimamveka ngati kulankhula ndi munthu, osati kuwonera malonda. Tumizani ku LinkedIn ndi YouTube. Ndiko komwe utsogoleri umakhala bwino, zomwe zimathandiza kuwirikiza kawiri zotsatira za kujambula komweko.
8. Episodic content series Mu 2026, ma brand ambiri akupanga episodic pa Instagram: mawonekedwe obwereza omwe ali ndi zilembo zofananira, mitu kapena nkhani. Kafukufuku wa Sprout's Q1 2026 Pulse Survey adafunsa ogula zomwe akufuna kuti awone zambiri kuchokera kumitundu, ndipo 20% adanenanso kuti zopanga zambiri za episodic. Nambalayo idalumphira mpaka 27% ya Gen Z, zomwe ndizofunikira kwambiri m'badwo umenewo. Mndandanda wabwino umapanga kuyembekezera, zomwe zimayendetsa kubwerezabwereza. Zimapangitsanso kudziwa mtundu wanu pakapita nthawi pomwe owonera amapeza ndalama zambiri. Malo ogulitsira Coffee ku Brooklyn amapereka chitsanzo chabwino cha momwe ma episodic apamwamba kwambiri pa Instagram amawonekera pochita:
Zomwe otsatsa angachite
Invest in high quality production for series content. Apa ndipamene Gen Z makamaka akunena kuti akufuna kuti mitundu ikweze. Sikuti Reel iliyonse iyenera kukhala "lo-fi". Gwiritsani ntchito nkhope zobwerezabwereza. Mndandanda wanu usakhale ndi nyimbo zatsopano nthawi zonse. Mofanana ndi pulogalamu ya pa TV, imagwira ntchito bwino pamene owonerera azindikira ndi kumverera kuti ali ndi anthu omwe alimo. Sonkhanitsani zomwe zachitika. Tsatani mawonedwe, nthawi yowonera, zogawana, zosunga, kuchuluka kwa zomwe mwamaliza ndi kusungitsa magawo onse. Yang'ananinso zamtundu wamtundu monga ndemanga, ma DM ndi mafunso kuti musinthe malingaliro anu pazotsatira zomwe zikubwera.
9. Zopangidwa ndi ogwiritsa ntchito Zomwe zimapangidwa ndi ogwiritsa ntchito (UGC) si lingaliro latsopano, koma ndizofunikira kwambiri kuposa kale pa Instagram. Lipoti la Strategy la Sprout's 2026 Content Strategy likuwonetsa kuti UGC ndiye mtundu wachiwiri womwe umakonda kwambiri papulatifomu (25%), kuseri kwa kanema wamfupi. Chifukwa chake ndikukhulupirira. Anthu amasuntha zomwe zidalembedwa ndi chitetezo chawo. Koma kasitomala kuyika kanema wopanda bokosi kapena kuwunikira kowona ndi umboni wamphamvu wapagulu, nthawi zina kuposa wolipidwa.wosonkhezera. Ubwino wogwirira ntchito nawonso ndi waukulu. UGC imakupatsirani gwero lokhazikika (komanso laulere) lomwe limagwira ntchito pa autopilot. Mukungoyenera kuchipeza ndikuchigwiritsa ntchito moyenera. Crumbl ili ndi Nkhani yodzipatulira pa mbiri yake ya UGC.
Zomwe otsatsa angachite
Konzani dongosolo lopezera UGC. Yang'anirani zotchulidwa zamtundu wanu, ma hashtag ndi ma tag tsiku lililonse. Mitundu yambiri imakhala ndi UGC yochulukirapo kuposa yomwe ikugwira. Funsani chilolezo musanatumizenso. Makasitomala nthawi zambiri amafuna kuwonetsedwa, ndiye kupambana-kupambana komwe sikumawononga chilichonse. Onetsetsani kuti mwapempha ndikuyamikira. Limbikitsani zambiri za UGC. Yambitsani hashtag yodziwika, kutsutsa kapena kupereka, kapena onjezani "tiwonetseni momwe mumagwiritsira ntchito" CTA m'mawu anu ofotokozera ndi maimelo.
10. Njira zowulutsa ngati magulu amtundu Makanema owulutsa pa Instagram ndi njira imodzi yochezera yamagulu momwe mungatumizire mauthenga achindunji (mwachitsanzo, mawu, zithunzi, zolemba zamawu, mavoti) kwa olembetsa anu. M'malo mokondweretsa algorithm kapena kupikisana ndi malo odyetserako chakudya, mukuchita nawo mwachindunji anthu omwe akufuna kumva kuchokera kwa inu, monga gulu. Zambiri za Sprout zikuwonetsa kuti dera ndilofunika kwambiri kwa ogula mu 2026, pomwe 27% akunena kuti akufuna zomwe zili mumtundu womwewo. Makanema owulutsa amakupatsirani mwayi wabwino wopereka zochitika motsogozedwa ndi anthu. Nachi chitsanzo cha njira yowulutsa ya MONDAY Haircare ndi momwe amasungira zinthu momwemo:
Zomwe otsatsa angachite
Ikani tchanelo chanu ngati malo amkati. Perekani zopindulitsa monga kupeza msanga, zomwe zili zokhazokha komanso mawonekedwe oyamba kuti apatse anthu chifukwa cholembetsa (ndikukhalabe otanganidwa). Gwiritsani ntchito mavoti ndi manotsi kuti muzitha kulumikizana. Kuwulutsa kwa njira imodzi ndikwabwino, koma omvera amachita zambiri akamalankhula. Limbikitsani tchanelo mu mbiri yanu, Nkhani ndi Reels. Sichidzakula chokha. Muyenera kuyendetsa anthu kumeneko mwadala.
11. Ma reel ayamba kugulidwa kwambiri Mu Marichi 2026, Instagram idakulitsa ma Reels ogula ndi "Add product" yatsopano, yomwe imalola opanga kuyika mpaka zinthu 30 mu Reel imodzi pogwiritsa ntchito ma URL azinthu (mwachitsanzo, maulalo ogwirizana) kapena zinthu zochokera mgulu lazamalonda la Meta. Mwachitsanzo, wopanga atha kujambula Reel "konzekerani ndi ine", kuyika chilichonse chomwe adagwiritsa ntchito ndikupeza ma komishoni ogwirizana nawo owonera akagula ndikugula. Ma brand athanso kuyika malonda awo ku Reels kwakanthawi, ndipo vuto lakuchita izi likukulirakulira. Owonerera akhoza kudina kuti awone zambiri zamalonda ndi mitengo muvidiyo, ndikupita kutsamba lanu kuti mugule. Zomwe otsatsa angachite
Ikani malonda mu ma Reels anu. Osati kokha pamene mukuyendetsa kampeni yoyambitsa. Maphunziro, masitayelo amakanema, kufananitsa zinthu, "momwe timazigwiritsira ntchito" zomwe zili; kupanga shoppable. Sinthani mndandanda wazinthu za Meta. Gulu lanu ndi anzanu omwe amakulimbikitsani amatha kuyika zinthu zomwe zili m'kabukhu ndi mitengo yolondola komanso kupezeka. Tsatani zinthu zomwe zimasinthidwa kwambiri. Kenako gwiritsani ntchito datayo kuti mudziwe zomwe mukuwonetsa mu Reels yamtsogolo komanso zinthu zomwe mumayika patsogolo pamawu achidule opanga.
12. Kuyanjana ndi osonkhezera ambiri panthawi imodzi Instagram ndi imodzi mwamasamba otchuka kwambiri otsatsa malonda. Koma kuvomereza kwa anthu otchuka akucheperachepera. Zambiri za Sprout zidawonetsa 59% ya ogulitsa omwe adakonzekera kuyanjana ndi olimbikitsa ambiri mu 2025 kuposa chaka chatha: zomwe zikupitilira mpaka 2026. Njira yanzeru ndikumanga gulu la otsogolera pamagulu onse ndikuyambitsa angapo a iwo nthawi imodzi. Zimafalitsa chiwopsezo chanu, zimasiyanitsa zomwe mwapanga ndikuyika chizindikiro chanu pamaso pa omvera angapo nthawi imodzi. Mwamwayi, izi zokopa za Instagram sizokwera mtengo. Othandizira ang'onoang'ono (nano ndi yaying'ono) ndi otsika mtengo ndipo amapereka mwayi wokwera kwambiri kuposa osonkhezera mega. M'malo mwake, pamtengo wa malo amodzi otchuka, mutha kuyendetsa kampeni yolumikizana ndi 10+ micro-influencers, ndi zotsatira zabwinoko. Mtundu wokongola wa Pacifica nthawi zonse umagwirizana ndi nano- ndi micro-influencers.
Zomwe otsatsa angachite
Konzani ndalama zanu. Perekani gawo lina la bajeti yanu kwa nano- ndi micro-influencers, ngakhale mumagwiranso ntchito ndi mayina akuluakulu. Chiŵerengero cha chinkhoswe ndi mtengo ndi chabwino kwambiri. Gwiritsani ntchito zolumikizana za Instagram. Gwiritsani ntchito malembo olipidwa amgwirizano ndi Zogwirizana kuti zolemba za opanga ziwonekerenso pambiri yamtundu wanu (yomwe imachulukitsa kuwonekera). Unikani osonkhezera njira yoyenera. Yang'anani kuchuluka kwa anthu omwe akutenga nawo mbali komanso kulinganiza kwa omvera m'malo mowerengera otsatira. Wopanga wocheperako mu niche yanunthawi zambiri imakhala yamtengo wapatali kuposa katswiri wodziwika bwino.
Malangizo omveka: Kutsatsa kwa Sprout Social Influencer kumakuthandizani kuti mupeze omwe akupanga mtundu, kuwayesa mwachangu, kuyang'anira makampeni pamalo amodzi ndikuyesa zotsatira molondola kwambiri, zomwe zimakhala zothandiza makamaka mukamagwira ntchito ndi anthu ambiri okopa nthawi imodzi.
13. Zomwe zimagwirizana ndi chikhalidwe kapena zochitika zamakono Zomwe zili zobiriwira nthawi zonse zili ndi malo ake, koma sizimapanga mtundu wofikira zomwe zili munthawi yake. The 2025 Sprout Social Index™ ikuwonetsa kuti 90% ya ogula amadalira pazama TV kuti azikhala pamwamba pazikhalidwe. Nthawi zachikhalidwe zitha kukhala zochitika zazikulu zomwe zikuchitika padziko lonse lapansi, ma memes obwera chifukwa cha ma virus, sewero lapaintaneti ngakhalenso zamasewera. Ma Brand omwe amayenda mwachangu amatha kulowa nawo pazokambirana ndikupanga mawonekedwe ndi kufunika kwake pa Instagram. Koma pali vuto. Popeza si inu nokha amene mumapanga zomwe zili pamutu womwe ukutsogola, muyenera kuwonjezera phindu mwanjira ina, monga mawonekedwe apadera kapena kuwongolera mwanzeru. Ku Sprout, timachita izi mwaluso pogwirizanitsa nthawi zachikhalidwe ndi mutu womwe timaudziwa bwino kwambiri: malo ochezera a pa Intaneti. Nachi chitsanzo kuchokera ku Instagram yathu.
Langizo la Pro: Sizinthu zonse zomwe zili zoyenera mtundu wanu. Kudzikakamiza kwinakwake komwe simuli komweko nthawi zambiri kumatha kukubwezerani. Ikani patsogolo mitu kutengera zomwe omvera anu amasamala nazo komanso kuthekera kwanu kowonjezera chidwi. Zomwe otsatsa angachite
Sungani kalendala ya zochitika zodziwikiratu. Ganizirani ziwonetsero za mphotho, zochitika zamasewera kapena misonkhano yamakampani. Khalani ndi malingaliro omasuka okonzekeratu. Gwiritsani ntchito Nkhani kuti muyankhe mwachangu. Iwo ndi ephemeral ndi mapangidwe ndi abwino kwa ndemanga pa nthawi yake. Konzekerani zomwe zikuchitika. Vomerezanitu zinthu monga kamvekedwe kovomerezeka, mitu yopanda malire komanso ndani yemwe angayatse zobiriwira kuti gulu lanu lamagulu lizitha kuyenda mwachangu.
14. Kulemba zomwe zili kuseri kwazithunzi Malinga ndi Sprout's Q1 2026 Pulse Survey, 19% ya ogula akufuna kuwona zambiri zakuseri kwazithunzi (BTS) kuchokera kumitundu mu 2026, zikukwera mpaka 26% pakati pa Gen Z. Zomwe zili mu BTS sizinthu zatsopano za Instagram mwanjira iliyonse, koma zimagwira ntchito papulatifomu pazifukwa chimodzi: Mukawonetsa zosokoneza, zomwe zikupitilira momwe zinthu zimapangidwira, anthu amakukhulupirirani kwambiri. Imakhalanso ndi mwayi wamakina. Kuwombera kwa BTS ndikosavuta kupanga, ngati kagawo kakang'ono ka foni kuchokera pakuwombera kampeni kapena kutha kwa nthawi yoyitanitsa. Mukusintha ntchito zanu zatsiku ndi tsiku kukhala zokhutira popanda ntchito zambiri. Nkhani za Instagram zimakhalabe nyumba yachilengedwe yamtunduwu. Koma tikuwona zambiri zakumbuyo-zowonekera Reels ndi carousels nawonso. Nayi kuphatikiza kwa BTS kuchokera ku Etta & East:
Zomwe otsatsa angachite
Sankhani munthu m'modzi pagulu lanu kuti ajambule zomwe zili mu BTS momwe zimachitikira. Kudikirira kutulutsa chochitikacho chikagonjetsa cholinga. Tsatirani kupanda ungwiro. Makanema osasunthika, ma audio achilengedwe komanso mphindi zosalembedwa zimapangitsa kuti zowonera zanu za BTS ziziwoneka zowona. Gwiritsani ntchito zomwe zili mu BTS kuti mupange chiyembekezo. Onetsani "izi ndi zomwe zidapanga izi" pamodzi ndi zomwe mwayambitsa.
15. Kugwirizana kosalekeza ndi chifukwa cha chikhalidwe cha anthu Mitundu yomwe imayika chizindikiro chachifundo patchuthi kenako nkukhala chete kwa miyezi ingapo sakupusitsanso aliyense. Mu 2026, kuwonetsa kwamtundu kumangogwira ntchito ngati kusinthasintha, chifukwa ogula akulabadira. Kafukufuku wa Sprout adapeza 63% ya ogula a Gen Z amatha kugula kuchokera kuzinthu zomwe zimalankhula za zomwe zimayambitsa kapena mitu yankhani. Ma brand omwe amalondola izi amasankha zifukwa zomwe zimagwirizana ndi chidziwitso chawo komanso ukadaulo wawo, osati zomwe zikuyenda. Amawonekeranso chifukwa cha izi pafupipafupi komanso poyera. Umu ndi momwe The Body Shop imawonetsera momwe imayendera poyesa nyama poyera:
Zomwe otsatsa angachite
Sankhani chifukwa chomwe mungayime kumbuyo. Sankhani chinthu chomwe chikugwirizanadi ndi makonda anu kuti mukhale osasinthasintha ndipo chithandizo chanu sichimamveka bwino. Pangani choyambitsa mu kalendala yanu. Iyenera kukhala mutu wobwerezabwereza m'malo mwa kampeni imodzi yokha. Ganizirani zosintha za mwezi uliwonse, zowunikira antchito kapena malipoti okhudza zotsatira. Khalani owonekera. Onetsani tsatanetsatane wa zopereka zanu, monga ndalama za dollar, maola odzipereka ndi zinthu zomwe mwapereka. Zolemba zosadziwika bwino za "tisamala" sizokwaniranso. Itanani anthu amdera lanu kuti atenge nawo mbali. Limbikitsani UGC yogwirizana ndi zomwe zimayambitsa, thandizani ndi osapindula pazinthu zodziwika bwino ndikupanga mwayi wogawana nawo.
16. Kuyankha ndemanga mu Reels Mayankho amakanema ku ndemanga akhalapo kwakanthawi, koma ma brand amazindikira mwachangu kuti ndi njira yosavuta yosinthiraomvera mu injini yazinthu. Ndemanga iliyonse imakhala mwachangu ndipo yankho lililonse limakhala chinthu chatsopano. Ma reel amakhalanso ndi ndemanga pafupifupi kuwirikiza kawiri kuposa zithunzi zosasunthika, kotero izi zimapanga malingaliro osangalatsa. Otsatira ena amawona kuti ndemanga zawo zitha kuwonetsedwa, zomwe zimalimbikitsa kutenga nawo gawo kwambiri. Njira yonseyi imawuza algorithm yomwe akaunti yanu imayendetsa zokambirana, zomwe zimakulitsa mawonekedwe anu. Kuphatikiza apo, ndi njira yabwino yopangira kumvetsera kwapa TV poyankha mafunso wamba kapena malingaliro olakwika mu Reels yanu. Nachi chitsanzo kuchokera ku Babaloo Babies:
Zomwe otsatsa angachite
Chitani gawo lanu la ndemanga ngati gulu lolunjika. Lembani mafunso, zotsutsa ndi zotentha zomwe zingapangitse ma Reels odziwika bwino. Mayankho azikhala achidule, achindunji komanso achifundo. Pafupifupi masekondi 15-30 ndi munthu m'modzi pa kamera (ndipo palibe script) ndiye malo okoma. Lembani-mbiri zingapo ndemanga-mayankho a Reels. Chitani izi nthawi imodzi kuti mukhale ndi zotsalira zomwe zakonzeka kutumiza sabata yonse kapena mwezi.
17. Zochita zokha muzotsatsa za Instagram Kutsatsa kwa Instagram tsopano kuli kochepa pakupanga kampeni pamanja komanso zambiri za kudyetsa Meta's AI zolowa zoyenera ndikuzilola kuti ziwonjezeke. Makampeni a Advantage+, kuyika makina ndi zida zopangira zosinthika tsopano zimagwira ntchito za "kasamalidwe" monga magawo, kusintha mabizinesi ndi kasinthasintha waluso. Ntchito yanu? Kupatsa makina zopangira zabwinoko zogwirira ntchito. Buku lakale la ma tweaks ang'onoang'ono ndi ntchito ya admin ikukhala yosafunika. Mu 2026, zotsatira zanu zimadalira mtundu wa zomwe mwalowetsa: kupanga kwanu, kutumizirana mameseji, tsamba lofikira, chakudya chamagulu ndi data yapagulu. Zomwe otsatsa angachite
Perekani Meta zambiri zolimba za chipani choyamba. Lumikizani zosintha zapamwamba kwambiri, monga ma CRM ndi ma Conversions API kuti makinawo akhale ndi zolowetsa zabwinoko kuti akwaniritse bwino. Anthu aziyang'anira njira. Makinawa amatha kukhathamiritsa kutumiza, koma kumafunikirabe kuti mukhale ndi cholinga choyenera, chopereka ndi mtundu wamtundu. Pangani ndi malire. Kumbukirani kukhazikitsa njira zodzitetezera pazinthu zomwe sizingakambirane monga bajeti, zopatula omvera ndi zokonda zachitetezo chamtundu.
18. Makanema olankhula-mutu Makanema azithunzi-pazithunzi akuwonekera pa Instagram chaka chino. Otsatsa ambiri akugwiritsa ntchito mawonekedwewa kuti awonjezere ndemanga, nkhani ndi umunthu pazomwe ali nazo. Chifukwa chake ndi algorithmic: makanema amachitidwe amakonda kupanga nthawi yayitali yowonera chifukwa owonera amafuna kumva zonse. Zimakhalanso zamaganizo: mu chakudya chodzaza ndi zithunzi zopangidwa ndi AI ndi zinthu zopukutidwa, nkhope ya munthu yosalembedwa imasunga chidwi. Woyambitsa Huda Beauty nthawi zambiri amapanga makanema apamutu ngati omwe ali pansipa poyankha opanga omwe amagwiritsa ntchito zinthu zake.
Zomwe otsatsa angachite
Pezani munthu woyenera pagulu lanu. Wina amene mwachibadwa amasangalala kukhala pa kamera ndipo ali ndi malingaliro oyenera kumva ndi woyenera pa ntchitoyi. Msomali masekondi awiri oyambirira. Yambirani koyambirira ndi zomwe mwachita mwamphamvu kapena kutentha kwambiri m'malo mongowonjezera kapena kuwonetsa pakati. Onjezani pamwamba pa mawu owonera osatulutsa mawu. Instagram imati nthawi yowonera (osati kusewera kokha) imayendetsa kugawa kwazinthu zanu pazakudya.
19. Nostalgia ngati mbedza yolenga Kutsatsa kwa Nostalgia kumayambitsa kuyankha kwamalingaliro wowonera asanayambe kukonza zomwe zili: utoto wamitundu ya 90s, font ya Y2K kapena mbiri yakale ya intaneti. Ndipo pali chifukwa chake imagwira ntchito modalirika pa Instagram. Chiwerengero chachikulu cha anthu papulatifomu ndi gulu lazaka 25-34. Zakachikwizi ndi a Gen Z achikulire nthawi zambiri amakhala ndi zokumbukira zowoneka bwino, zachikondi za nyengo zinazake zomwe mitundu imatha kulowamo. Ikufotokozanso chifukwa chake ma brand ambiri akuyika zithunzi zaubwana za mamembala amagulu pakali pano. Mtunduwu umagunda batani lachikhumbo ndikuthandizira anthu kulumikizana ndi anthu omwe ali ndi bizinesi yanu nthawi imodzi. Nachi chitsanzo kuchokera ku Literati:
Zomwe otsatsa angachite
Dziwani zomwe zimagwirizana ndi omvera anu enieni. Kumayambiriro kwa zaka za m'ma 2000 ndi 90s mphuno inagunda mosiyana kutengera ngati chiwonetsero chanu chachikulu ndi 22 kapena 32. Gwiritsani ntchito ma audio a nostalgic pa Reels. Nyimbo yodziwika ya kusukulu yakale kapena zomveka zimatha kunyamula positi yokha. Phatikizani mphuno ndi chinachake choyang'ana kutsogolo. Kusiyana pakati pa "mukukumbukira izi?" ndipo "zomwe tikuchita tsopano" zimapangitsa kuti magawo onse awiri akhale osangalatsa.
20. Zopatsa ndi mpikisano zimagwirabe ntchito Zopereka pa Instagram ndiye chinyengo chakale kwambiri m'bukuli ndipo zimagwirabe ntchito, mosiyana. Omvera amawona kudzera pa "monga, tsatirani, tag atatuAnzathu.” Iwo amachita zinthu mopanda udindo ndipo amasiya kutsatira mpikisanowo ukatha. Mipikisano yomwe imayendetsa mtengo mu 2026 imapempha china chake chofunikira kwambiri: kutumiza kwa UGC, kulembetsa kwamakalata, kugawana Nkhani kapena ndemanga yokhala ndi yankho lenileni. Kuyankha kotereku kumapanga kuyanjana kowona, zomwe zingagwiritsidwenso ntchito komanso dziwe la anthu omwe amatenga nawo mbali omwe amatha kukhalapo pambuyo pake. Nachi chitsanzo kuchokera ku BabyBoo Prints:
Zomwe otsatsa angachite
Gwirizanitsani zopereka zanu ku zolinga zachiyanjano. Mukufuna zogawana zambiri? Funsani anthu kuti agawane positi pa Nkhani zawo. Mukufuna ndemanga? Pangani yankho, tag kapena mawu osakira ndemanga. Gwirizanani ndi mtundu wowonjezera kuti muchitire nawo limodzi. Imachulukitsa kufikira, imagawaniza mtengo ndikukudziwitsani kwa omvera omwe akugwirizana kale ndi gulu lanu. Lengezani ndikulimbikitsa kudzera pa Reels. Izi zimakupatsani mwayi wofikira ndikugawana kwambiri kuposa positi yongopatsa.
Kuyang'ana m'tsogolo: Momwe mungachitire pazotsatira izi za 2026 za Instagram Instagram ikukula kwambiri, koma omvera akuyamba kulekerera zinthu zaulesi. AI ikhoza kufulumizitsa zinthu, makina amatha kukonza zotsatsa ndipo zatsopano zogulira zitha kufupikitsa njira yogulira. Koma palibe chomwe chimasintha zomwe anthu amayankha. Amafunabe zomwe zimamveka zothandiza, zenizeni, zanthawi yake komanso zaumunthu. Kodi mwakonzeka kugwiritsa ntchito zomwe zikuchitika mu Instagram? Yesani Sprout Social kwaulere ndikuwona momwe kumvetsera, kusanthula ndi zida za AI zingakuthandizireni kukonza zokhuza. Chotsatira Makhalidwe 20 a Instagram ofotokoza kupambana mu 2026 adawonekera koyamba pa Sprout Social.
