Pakati pa kukonzanso ndi kutuluka kwa mpikisano watsopano, X (Twitter) ikhoza kutaya ogwiritsa ntchito ochepa m'zaka zapitazi. Koma ngakhale kusakhazikika, imakhalabe malo ofunikira kwambiri pazochitika zenizeni komanso ntchito zamakasitomala. Kuchokera ku nkhani ndi masewera kupita ku chikhalidwe cha pop ndi nkhani zandale, X ndi pamene idakalipo. Ziwerengero zaposachedwa kwambiri zapa social media zikuwonetsanso kuti 58% ya ogwiritsa ntchito papulatifomu amakhala ndi zomwe zili patsamba sabata iliyonse. Ndipo ngati X akadali chinsinsi pazamalonda zamtundu wanu, muyenera kudziwa zomwe zikuchitika papulatifomu. Ichi ndichifukwa chake taphatikiza ziwerengero za 27 X (Twitter) kuti zikuthandizeni kuchita izi. Key X (Twitter) ziwerengero pang'ono
Metric Mtengo
Kuthekera kwa malonda 557 miliyoni
Ogwiritsa ntchito tsiku ndi tsiku 251 miliyoni
Masanjidwe ogwiritsidwa ntchito padziko lonse lapansi 15 pa
Chiwerengero cha anthu apamwamba Amuna azaka zapakati pa 25 mpaka 34
Dziko lapamwamba United States
Mtundu wapamwamba kwambiri Kanema wamfupi
Ngakhale palibe deta yopezeka pagulu pa ogwiritsa ntchito a X pamwezi (MAU), akuyerekezeredwa kukhala ndi mwayi wotsatsa 557 miliyoni. Izi zimapangitsa kukhala malo a 15 otchuka kwambiri ochezera a pa Intaneti poyerekeza ndi MAU a nsanja zina. Pafupifupi theka la ogwiritsa ntchitowa amakhala papulatifomu tsiku lililonse, pomwe malipoti aposachedwa akuti ogwiritsa ntchito 251 miliyoni tsiku lililonse. Chifukwa chake anthu akadali achangu kwambiri pa X ngakhale algorithm ndi kusintha kwa utsogoleri. X ndi imodzi mwamalo ochezera omwe ogwiritsa ntchito amakonda kwambiri amuna, pomwe anthu ambiri amakhala amuna azaka zapakati pa 25 mpaka 34. Ndipo ndi ogwiritsa ntchito ambiri a X omwe ali ku United States, itha kukhala nsanja yabwino kwa omwe akufuna kufikira anthuwa. X (Twitter) ziwerengero za ogwiritsa ntchito komanso kuchuluka kwa anthu kuti zithandizire kufikira omvera anu Ndiye ndani kwenikweni akugwiritsa ntchito X? Ndipo omvera anu ali papulatifomu? Tiyeni tiwone tsatanetsatane wa ziwerengero za X (Twitter) kuti tiwone ngati zili zoyenera kwa inu. 1. Gawo limodzi mwa magawo atatu a anthu omwe amagwiritsa ntchito malo ochezera a pa Intaneti ali ndi akaunti ya X Malinga ndi 2026 Social Media Content Strategy Report kuchokera ku Sprout Social, pafupifupi mmodzi mwa atatu ogwiritsira ntchito malo ochezera a pa Intaneti ali ndi akaunti pa X. Izi zimalankhula za kutchuka kwa nsanja pakati pa ogwiritsa ntchito ochezera a pa Intaneti. 2. Gen Z ikuyimira omvera ambiri pa X Ndipo kutchuka kwa X pakati pa ogwiritsa ntchito achichepere kukupitilizabe kukula kwazaka zambiri. The Social Media Content Strategy Report idapeza kuti ogula a Gen Z nthawi zambiri amakhala ndi mbiri pa X. 3. Gulu lalikulu kwambiri pa X ndi zaka 25 mpaka 34 Makamaka, ogwiritsa ntchito azaka zapakati pa 25 ndi 34 amapanga gulu lalikulu kwambiri (37.5%). Gulu lachiwiri lalikulu kwambiri ndi zaka 18 mpaka 24 (32.1%), kutsatiridwa ndi zaka 35 mpaka 49 (21.1%).
Gwero: Statista 4. Ogwiritsa ntchito zozindikiritsa amuna amalamulira X X amaletsa malipoti ake kwa amuna ndi akazi. Ndipo deta ikuwonetsa kuti ogwiritsa ntchito amuna amapanga 64.4% ya omvera papulatifomu. "Kusiyana pakati pa amuna ndi akazi" ndikokulirapo kuposa pamapulatifomu ena monga Instagram, omwe ali ndi 52.5% ya ogwiritsa ntchito achimuna kutengera zomwe zapezeka posachedwa pama media azachuma. Chifukwa chake ndi malo abwino opangira mawonekedwe anu ngati mukutsatsa anthu awa. 5. United States ili ndi ogwiritsa ntchito X ambiri Nkhani yabwino yamakampani omwe akuyang'ana msika waku US ndikuti omvera aku US amalamulira nsanja. Opitilira 99 miliyoni a X ali ku United States. Mayiko ena apamwamba potengera kuchuluka kwa ogwiritsa ntchito ndi awa:
Japan (71.19 miliyoni) Indonesia (22.92 miliyoni) India (22.17 miliyoni) United Kingdom (18.96 miliyoni)
Gwero: Statista (Zokuthandizani: Gwiritsani ntchito ma analytics a Twitter (X) kuti muzitsatira ziwerengero za otsatira Twitter a mtundu wanu komanso kuchuluka kwa anthu.) X (Twitter) ziwerengero zogwiritsa ntchito ndi machitidwe Omvera anu omwe mukufuna atha kukhala pa X, koma ndikofunikira kumvetsetsa momwe akugwiritsira ntchito nsanja. Kodi amathera nthawi yochuluka bwanji ali papulatifomu? Kodi akuwerenga nkhani kapena akufunafuna kasitomala? Tiyeni tiwone mafungulo ogwiritsira ntchito X (Twitter). 6. Aliyense wogwiritsa ntchito pafupifupi theka la ola tsiku lililonse pa X Malinga ndi Lipoti la Digital 2026 Global Overview Report kuchokera ku Datareportal, wogwiritsa ntchito aliyense akuwononga pafupifupi mphindi 28 patsiku pa X. Ndiyo nthawi yochuluka kuposa nsanja zina monga Reddit, Snapchat, Discord ndi Pinterest. Ngakhale ogwiritsa ntchito akuwononga nthawi yochulukirapo pa TikTok ndi Instagram, mutha kuwona kuti ogwiritsa ntchito X akukhalabe papulatifomu nthawi yayitali kuti azichita nawo malonda. 7. X ndiye nsanja yapamwamba yopezera nkhani X ikadali nsanja yotchuka kwambiri pazankhani komanso zochitika zosasangalatsa. Malinga ndi lipoti la Digital 2026 Global Overview Report, pafupifupi 60% ya ogwiritsa ntchito amagwiritsa ntchito nsanja kuti asamamve nkhani komanso zochitika zaposachedwa. Chonchokupanga zomwe zili munthawi yake ndikuchita nawo zokambirana zomwe zikuchitika zitha kuthandizira ma brand kukhalapo kwambiri pa X. Pakadali pano, kutsatira kapena kufufuza zamtundu ndi zinthu zinali zachiwiri zodziwika bwino (38.1%). Ndipo 35.7% ya ogwiritsa ntchito anali kufunafuna zoseketsa kapena zosangalatsa.
Gwero: DataReportal 8. Zosangalatsa ndiye chifukwa chachikulu cholumikizirana ndi ma brand pa X Ndi zomwe zanenedwa, polumikizana ndi mtundu, ogwiritsa ntchito X nthawi zambiri amafunafuna zosangalatsa. Lipoti la 2026 Social Media Content Strategy lidapeza kuti zosangalatsa ndiye chifukwa chachikulu cholumikizirana, kutsatiridwa ndi chisamaliro chamakasitomala. Izi zikutanthauza kuti muyenera kupanga zinthu zosangalatsa kwambiri kuti mutengere omvera anu pa X. Ndipo ntchito yamakasitomala yapa media media iyenera kukhala yofunika kwambiri pakupezeka kwamtundu wanu papulatifomu. X (Twitter) ziwerengero zakuchitapo kanthu Asanadzipereke kugwiritsa ntchito X, ma brand akuyenera kuyang'ananso momwe kuchitirako kumakhalira papulatifomu. Kodi kuyanjana kwapakati pa X (Twitter) kumakhala bwanji? Ndipo ndi mafakitale ati omwe amawona kugwirizana kwakukulu? 9. Chiwerengero cha zolemba za sabata pa X chawonjezeka Kutengera malipoti a Statista, ogwiritsa ntchito X akutumiza zambiri papulatifomu. Chiwerengero cha zolemba za mlungu ndi mlungu chinalumpha kuchoka pa 15.97 mu 2024 kufika pa 17.34 mu 2025. Ichi ndi chizindikiro china chabwino cha momwe ogwiritsira ntchito nsanja amagwirira ntchito.
Gwero: Statista 10. Mapositi a X akuwona zowonera zochepa koma zochulukira Ngakhale ogwiritsa ntchito akutumiza zambiri, zowonera zatsika pang'ono pakati pa 2024 ndi 2025. Ngakhale zolemba za X zinali kuona pafupifupi 2,864.78 zowonekera mu 2024, chiwerengerochi chatsika mpaka 2,711.29 mu 2025. Koma nkhani yabwino ndiyakuti zomwe zikuwonetsazi zili ndi vuto lalikulu pomwe zokumana nazo zikuwona kukweza. Avereji yachinkhoswe pa ma X post idakula pamitundu yonse yolumikizana pakati pa 2024 ndi 2025. Zokonda zinali zodziwika bwino kwambiri, pomwe zolemba zimapeza ma Likes 32.89, 6.67 Retweets ndi mayankho 2.56.
Gwero: Statista 11. Chibwenzi chimafika pachimake kuyambira Lachiwiri mpaka Lachinayi Malinga ndi kafukufuku wa Sprout pa nthawi zabwino kwambiri zotumizira pa Twitter, ma brand amawona kuchitapo kanthu kwambiri Lachiwiri, Lachitatu ndi Lachinayi. Ponena za nthawi, 10 koloko mpaka 5 koloko masana. nthawi zambiri amakhala otanganidwa kwambiri. Koma izi zitha kusiyanasiyana malinga ndi tsiku la sabata. Mukakayikira, gwiritsani ntchito analytics kuti mumvetsetse nthawi yabwino yotumizira bizinesi yanu pa Twitter (X) pa bizinesi yanu.
12. Ogwiritsa ntchito amatha kuchita nawo mavidiyo afupipafupi kusiyana ndi zolemba zolemba Pankhani ya mafomu omwe ogwiritsa ntchito amakonda kuchita nawo, vidiyo yachidule yatha kupitirira zolemba zolembedwa pa X. Malinga ndi 2026 Social Media Content Strategy Report, 37% ya ogwiritsa ntchito amatha kuyanjana ndi kanema wafupipafupi kuchokera ku malonda. Zolemba zochokera pamawu zimabwera posachedwa, pomwe 36% amakonda kucheza nawo. Chifukwa chake ndizomveka kuphatikiza mitundu yosiyanasiyana munjira yanu yapa media pa X.
13. Magulu amasewera amawona kuchitapo kanthu kwakukulu pa X Ponena za mafakitale omwe amatenga nawo gawo kwambiri pa X, pali wopambana momveka bwino. Magulu amasewera amawona kuchuluka kwapakatikati pa positi pa 0.073%, pomwe kuchuluka kwapakati ndi 0.015%. Izi ndizomveka chifukwa X ndi komwe anthu amapita kuti azikhala pamwamba pazomwe zikuchitika. Chifukwa chake amatha kucheza ndi magulu amasewera panthawi yamasewera kapena pamasewera apamwamba. Chosangalatsa ndichakuti, maakaunti azama TV sanawone kuchitapo kanthu kochulukirapo, ngakhale akutumiza kwambiri pakatikati pa 49.90 posts pa sabata. Makampani ena omwe akuchita bwino kwambiri ndi awa:
Maphunziro apamwamba (0.036%) Ntchito zachuma (0.025%) Zopanda phindu (0.023%)
Chitsime: RivalIQ X (Twitter) ziwerengero zotsatsa ndi zotsatsa Kuwona momwe X amawonerabe kuchitapo kanthu kochulukira, ma brand adzafunanso kuyang'ana momwe ogwiritsa ntchito angagwirizanitse ndi zotsatsa zawo komanso zotsatsa. Nawa ziwerengero zazikulu zodziwitsa njira yanu yotsatsa ya X (Twitter). 14. Oposa theka la ogwiritsa X amalumikizana ndi zomwe zili patsamba mlungu uliwonse Ogwiritsa ntchito pa X akulumikizanabe mwachangu ndi ma brand papulatifomu. Monga Lipoti la Sprout's 2026 Social Media Content Strategy lidapeza, 58% ya ogwiritsa ntchito amalumikizana ndi zomwe zili patsamba kamodzi pa sabata. Chifukwa chake ndizomveka kuti ma brand amange kupezeka kwawo papulatifomu. 15. Ogwiritsa ntchito X ali ndi mwayi wopitilira 45% kudina pa malonda ochezera Malingana ndi deta yamkati ya X, ogwiritsa ntchito pa pulatifomu ali ndi mwayi wa 45% wowonjezera pa malonda pa malo ochezera a pa Intaneti. Otsatsa amatha kugwiritsa ntchito X moyenera kuti apeze mitundu kapena malonda awo pamaso pa omvera oyenera ndikudina pagalimoto. 16. Ogwiritsa ntchito X ali ndi 76% yowonjezereka kuti akhale oyamba kuyesa zinthu zatsopano X inanenanso kutiogwiritsa pa nsanja ndi 76% akhoza kukhala oyamba kuyesa zinthu zatsopano poyerekeza ndi ogula ena. Ndipo izi mwina zikufotokozera chifukwa chake amakondanso kudina zotsatsazo. 17. Zolemba zokwezedwa pa X zimawononga pakati pa $0.26 ndi $1.50 X imapereka njira zotsatsa zotsika mtengo kwambiri. Kafukufuku wa WebFX anapeza kuti mapositi a X okwezedwa amawononga ndalama zoyambira $0.26 mpaka $1.50 pachinthu chilichonse, pomwe 54% ya mabizinesi amawononga ndalamazi. Izi zimathandiza mabizinesi ambiri kuti awononge ndalama zochepa. Pafupifupi 50% yamabizinesi amawononga pakati pa $101 ndi $500 pamwezi pakutsatsa kwa X. 18. Thandizo lamakasitomala ndilo #2 khama lomwe ogula amafuna kuchokera kumtundu wa X Malinga ndi Lipoti la 2026 Social Media Content Strategy, thandizo lamakasitomala ndi #2 khama ogula amafuna kuti ma brand aziyika patsogolo pa X. Ndipo kwa 18% ya ogwiritsa ntchito pazama TV, nsanja ndi malo apamwamba kwambiri othandizira makasitomala. 19. 1 mwa 3 ogwiritsa adagula atapeza zabwino kasitomala pa X Ndipo kukulitsa zoyesayesa zanu zamakasitomala pa X kumalipira pakapita nthawi. Zambiri za Sprout pa Twitter kasitomala zikuwonetsa kuti kasitomala wabwino pa X amakhudza zosankha zogula. Pafupifupi 1 mwa 3 ogwiritsa ntchito, kapena 34% ya omwe adafunsidwa, adagula chinthu kapena ntchito atakumana ndi zabwino pa X. 20. Mitundu imayankha pakadutsa ola limodzi kapena kuchepera Ndiye ndi chiyani chomwe chimakhala ngati chithandizo chabwino chamakasitomala pa X? Mayankho ofulumira ndi malo abwino kuyamba. Kutengera deta yamakasitomala a Twitter kuchokera ku Sprout, 36% ya ogwiritsa ntchito amalandira yankho kuchokera kumtundu pasanathe ola limodzi. Kusunga nthawi yanu yoyankhira mkati mwa malirewa kukuthandizani kuti mukhale ndi ma brand ena pamanetiweki. X (Twitter) ziwerengero zamakanema Monga momwe deta yoyambirira yochokera ku Sprout ikuwonetsa, ogwiritsa ntchito a X akuwonetsa zomwe amakonda kanema. Ndipo mawonekedwewa ndi omwe amawunikira kwambiri ma aligorivimu a X mu 2026. Nazi ziwerengero zazikulu za momwe kanema akuchitira pa X. 21. Ogwiritsa amakonda mavidiyo amfupi kuposa 60 masekondi The 2026 Social Media Content Strategy Report yakhazikitsa kale kuti 37% ya ogwiritsa ntchito amatha kuyanjana ndi kanema wafupipafupi pa X. Ndipo mwachidule, ndibwino. Kuyang'anitsitsa kumawonetsa kuti makanema amfupi kuposa masekondi 60 amachita bwino kwambiri papulatifomu. 22. Pa magawo anayi mwa magawo asanu a ogwiritsa ntchito amaphatikiza kanema Ogwiritsa ntchito a X akuwoneranso makanema ambiri papulatifomu kuposa momwe amachitira kale. Deta yamkati ya kampaniyo ikuwonetsa kuti magawo opitilira anayi mwa asanu amaphatikiza kanema. Ndipo pali kuwonjezeka kwa 35% pachaka kwamavidiyo. 23. Mavidiyo oyima akuwonjezeka Mwachindunji, kanema woyimirira akuwona kuchulukirachulukira. X akuti anthu opitilira 100 miliyoni amawonera kanema woyimirira papulatifomu. Ndipo imawerengera 20% ya nthawi yonse yomwe imagwiritsidwa ntchito pa X. Chifukwa chake ma brand akuyenera kupanga makanema achidule, oyimirira ngati Reels ndi TikToks kuti agwiritse ntchito ogwiritsa ntchito pa X.
Gwero: X X (Twitter) ziwerengero zamphamvu Instagram ndi TikTok zitha kulamulira malo otsatsa, koma X ikadali ndi malo ake. Pamene ma brand akupitiriza kufufuza njira zotsatsa za influencer, kumvetsetsa momwe ma X influencers amagwirira ntchito poyerekeza ndi omwe ali pa nsanja zina n'kofunika kwambiri kwa oyang'anira malo ochezera a pa Intaneti ndi akatswiri otsatsa malonda a digito. Pansipa, tikugawa ma metrics ofunikira kuti akuthandizeni kupanga zisankho zodziwikiratu zokhuza olimbikitsa X pamakampeni anu. 24. 21% ya ogwiritsa X amatha kuyanjana ndi zomwe zili ndi mphamvu Sprout's 2026 Social Media Content Strategy Report idapeza kuti anthu akugwirabe ntchito ndi anthu omwe ali ndi mphamvu pa X. 21% ya ogwiritsa ntchito amatha kuyanjana ndi zomwe zili papulatifomu. Pakati pa ogwiritsa ntchito, ogula achichepere (makamaka Millennials) amakonda kuwonetsa zomwe amakonda. 25. Chibwenzi cha anthu okhudzidwa ndi Twitter (X) chawonjezeka Kuchuluka kwa chiwopsezo ndi chimodzi mwazinthu zofunika kwambiri pakuzindikira mphamvu ya oyambitsa. Mukayang'ana pa X influencer data yomwe idakoka mwachindunji kuchokera ku Sprout Social Influencer Marketing dashboard, chiwopsezo chotenga nawo mbali pa positi kuchokera kwa X influencer mu 2025 chinali 0.39%. Ichi ndi chiwonjezeko chachikulu kuchokera ku chiwongola dzanja cha chaka chatha cha 0.09%.
Zithunzi zojambulidwa zinali ndi chinkhoswe cha 0.41%. Makanema adachita bwino kwambiri, ndi chiwerengero cha 0.41%. Zolemba zolembera zidawona kuchuluka pang'ono kwakuchitapo kanthu pa 0.48%. Ma positi a maulalo anali ndi chiwongola dzanja chochepa kwambiri pa 0.13%.
Ngakhale mavidiyo pa X nthawi zambiri amachita bwino papulatifomu, zolemba zochokera kwa olimbikitsa zimawona kukhudzidwa kwakukulu poyerekeza ndi mawonekedwe ena. Kotero kusuntha kwabwino kwambiri ndikusakaniza zinthupakati pamitundu yosiyanasiyana ngati mukufuna kukulitsa chinkhoswe. 26. Kugwirizana kwa Influencer pa Twitter (X) ndizotsika mtengo Kutsika mtengo ndi chinthu chinanso chofunikira kwambiri pakutsatsa, ndipo anthu olimbikitsa X amakonda kukhala otsika kwambiri pamitengo yamitengo poyerekeza ndi nsanja monga Instagram kapena YouTube. Kutengera ndi data yathu yochokera ku Sprout Social Influencer Marketing, nazi chidule cha mitengo yapakati pa positi iliyonse pa X:
Nano-influencers: $11 Micro-influencers: $60 Othandizira apakati: $550 Macro-influencers: $1,500 Mega-influencers: $11,000 Anthu otchuka: $22,000
Kwa ma brand omwe ali ndi bajeti yochepa, X imapereka mwayi wogwira ntchito ndi olimbikitsa pamtengo wotsika ndikufikira anthu omwe akutenga nawo mbali, makamaka kudzera m'mavidiyo. 27. US ndi UK ndi misika yochita bwino kwambiri pa Twitter (X) yochititsa chidwi Kwa otsatsa omwe akuyang'ana anthu ochokera kumayiko ena, kumvetsetsa kagawidwe kakugawa ndi dziko ndikofunikira. Malinga ndi data ya Sprout Social Influencer Marketing, United States idatsogolera X mu 2024 ndi 41.5 biliyoni zotengana, zotsatiridwa ndi:
UK: Zochita za 7.51 biliyoni Brazil: 5.52 biliyoni kuchitapo kanthu Canada: Zochita za 3.32 biliyoni Kenya: 3.09 biliyoni kuchitapo kanthu
Izi zikutiwonetsa kuti kukhudzidwa kwa X ndikofunikira kwambiri ku US ndi UK, zomwe zimawapangitsa kukhala misika yayikulu yama brand omwe akufuna kupititsa patsogolo kutsatsa papulatifomu. Tikukulimbikitsani kuganizira za maubwenzi ndi anthu olimbikitsa X omwe amachokera kumayikowa ngati omwe mukufuna kukhala nawo padziko lonse lapansi ali m'gulu lawo. Kusankha anthu okhudzidwa omwe ali pafupi ndi omvera anu kumakhala ndi chikoka chachikulu pakuchitapo kanthu kuposa ngati akuchokera kudera losiyana ndi omvera anu. Zoyenera kuchita kenako ndi ziwerengero zamalonda za Twitter Kutchuka ndi kugwiritsa ntchito kwa X mwina kwatsika pazaka zingapo zapitazi. Koma ziwerengero zazikuluzikulu za X izi zikuwonetsa kuti nsanja ikadali ndi gawo lofunikira pakutsatsa kwapa media. Ngakhale pakati pa kusinthika kwa nsanja, mutha kupeza bata ndi kupambana ngati mutakhazikitsa njira yanu mu data. Izi zikutanthauza kuti musinthe zosakaniza zanu kuti muziyang'ana kwambiri kanema wafupipafupi. Zikutanthauza kusangalatsa omvera anu ndikuthetsa mavuto awo ndi mayankho anthawi yake. Ndipo zimatanthauzanso kugwira ntchito ndi othandizira a X kuti azitsogolera zokambirana mozungulira mtundu wanu. Kugwiritsa ntchito chida chodalirika pakusanthula zapa social media ndikofunikira kuti musamalere zomwe zikuchitikazi. Ndipamene zida za analytics za Sprout's X (Twitter) zimabwera, kukuthandizani kuti muwone momwe zolemba zanu ndi mitu yanu ikuchitira. Mutha kuyang'ana mwatsatanetsatane ziwerengero za akaunti yanu ya Twitter ndikuwona kuti ndi zolemba ziti zomwe zimakukondani kwambiri komanso mitu iti yomwe ikuyenda bwino. Kodi mwakonzeka kuyeza momwe X yanu imagwirira ntchito ndi ma benchmarks awa? Yambitsani kuyesa kwanu kwaulere kwa Sprout Social lero. Cholemba 27 Twitter (X) ziwerengero zodziwa pakutsatsa mu 2026 zidawonekera koyamba pa Sprout Social.
