Wɔ rebranding ne akansifoɔ foforɔ a wɔaba ntam no, ebia X (Twitter) ahwere nnipa kakraa bi a wɔde di dwuma wɔ mfeɛ a atwam no mu. Nanso ɛmfa ho sɛ nneɛma a ɛsakrasakra no, ɛda so ara yɛ beae titiriw a wɔde wɔn ho hyɛ bere ankasa mu na wɔsom adetɔfo. Efi nsɛm ho amanneɛbɔ ne agumadi so kosi pop amammerɛ ne amammuisɛm so no, X ne baabi a ɛda so ara wɔ. Social media stats a ɛtwa toɔ nso kyerɛ sɛ 58% a wɔde platform’s di dwuma no de wɔn ho hyɛ brand content mu dapɛn biara. Na sɛ X da so ara yɛ ade titiriw wɔ wo brand’s marketing strategy mu a, ɛsɛ sɛ wuhu nea ɛrekɔ so wɔ platform no so. Ɛno nti na yɛde saa X (Twitter) stats 27 yi bom de boa wo ma woyɛ saa pɛpɛɛpɛ. Key X (Twitter) akontaabu wɔ animtiaabu mu
Metric Botae a ɛsom bo
Dawurubɔ a wobetumi adu ho ɔpepem 557 na ɛwɔ hɔ
Wɔn a wɔde di dwuma a wɔyɛ nnam da biara da ɔpepem 251 na ɛwɔ hɔ
Wiase nyinaa dwumadie dodoɔ a wɔde di dwuma 15th
Nnipa dodow a ɛwɔ soro Mmarima a wɔadi mfe 25 kosi 34
Ɔman a ɛwɔ soro United States
Top content format Video a wɔakyerɛw no tiawa
Ɛwom sɛ data biara nni hɔ a ɔmanfo betumi anya afa X’s monthly active users (MAU) ho de, nanso wobu akontaa sɛ ebetumi ayɛ dawurubɔ a ebetumi adu ɔpepem 557. Eyi ma ɛyɛ sohyial network a ɛto so 15 a agye din sen biara sɛ wɔde toto MAU a ɛwɔ platform afoforo so no ho a. Ɛkame ayɛ sɛ saa nnipa yi mu fã yɛ nnam wɔ asɛnka agua no so da biara, na amanneɛbɔ ahorow a aba nnansa yi kyerɛ sɛ nnipa ɔpepem 251 na wɔyɛ nnam da biara da. Enti nkurɔfo da so ara yɛ nnam kɛse wɔ X so ɛmfa ho sɛ algorithm ne akannifo nsakrae aba no. X nso yɛ sohyial platform ahorow a wɔn a wɔde di dwuma no wosow mmarima kɛse no mu biako, na nnipa dodow a wɔsen biara ne mmarima a wɔadi mfe 25 kosi 34. Na esiane sɛ wɔn a wɔde X di dwuma dodow no ara wɔ United States nti, ebetumi ayɛ asɛnka agua a etu mpɔn ama nnwumakuw a wɔpɛ sɛ wodu nnipa dodow yi ho. X (Twitter) dwumadiefoɔ akontabuo ne nnipa dodoɔ a ɛbɛboa ama woadu w’atiefoɔ nkyɛn Enti hena na ɔde X redi dwuma ankasa? Na so w’atiefo no wɔ asɛnka agua so? Momma yɛnhwɛ X (Twitter) akontabuo mu nkyekyɛmu a ɛkɔ akyiri nhwɛ sɛ ɛfata wo anaa. 1. Wɔn a wɔde sohyial media di dwuma no nkyem abiɛsa mu biako wɔ X akontaabu Sɛnea 2026 Social Media Content Strategy Report a efi Sprout Social kyerɛ no, bɛyɛ nnipa baasa biara a wɔde social media di dwuma no mu biako wɔ akontaabu wɔ X. Eyi kasa ma sɛnea platform no agye din wɔ social media dwumadiefoɔ a wɔyɛ nnam mu. 2. Gen Z gyina hɔ ma atiefo a wɔdɔɔso sen biara wɔ X so Na X’s agye din wɔ mmerante a wɔde di dwuma mu no kɔ so yɛ kɛse wɔ mfe no mu. Social Media Content Strategy Report no hunuu sɛ Gen Z adetɔfoɔ no taa nya profile wɔ X so. 3. Mfe dodow a ɛsen biara wɔ X so ne mfe 25 kosi 34 Sɛ yɛbɛka no yiye a, wɔn a wɔde di dwuma a wɔadi fi mfe 25 kosi 34 na wɔyɛ mfe a wɔadi sen biara (37.5%). Mfeɛ a ɛtɔ so mmienu a wɔadi ne mfeɛ 18 kɔsi 24 (32.1%), na ɛdi akyire mfeɛ 35 kɔsi 49 (21.1%).
Faako a wonyae: Statista 4. Wɔn a wɔde di dwuma a wɔkyerɛ mmarima na wɔhyɛ X so X de n’amanneɛbɔ no to ɔbarima ne ɔbea nkutoo so. Na data no kyerɛ sɛ mmarima a wɔde di dwuma no yɛ 64.4% wɔ platform’s audience no mu. “Ɔbarima ne ɔbea ntam nsonsonoe” no trɛw kɛse sen wɔ nhyiam afoforo te sɛ Instagram a ɛwɔ mmarima a wɔde di dwuma 52.5% a egyina sohyial media nnipa dodow ho nsɛm a aba foforo so. Enti ɛyɛ beae pa a wobɛkyekye wo brand presence sɛ woreyɛ marketing ama saa demographics yi a. 5. United States na ɛwɔ nnipa a wɔde X di dwuma sen biara Asɛmpa a ɛwɔ hɔ ma nnwumakuw a wɔde wɔn ani asi U.S. gua so ne sɛ U.S. atiefo na wodi asɛnka agua no so. Wɔn a wɔde X di dwuma bɛboro ɔpepem 99 na wɔwɔ United States. Aman afoforo a ɛwɔ soro sɛnea wɔn a wɔde di dwuma no dodow te ne:
Japan (ɔpepem 71.19) . Indonesia (ɔpepem 22.92) . India (ɔpepem 22.17) . United Kingdom (ɔpepem 18.96) .
Faako a wonyae: Statista (Pro tip: Fa Twitter (X) analytics nnwinnade di dwuma de di wo brand’s Twitter akyidifo akontaabu ne atiefo dodow akyi.) X (Twitter) dwumadie ne suban ho akontabuo Ebia w’atiefo a wode w’ani asi wɔn so no wɔ X so, nanso ɛho hia sɛ wote sɛnea wɔde asɛnka agua no redi dwuma no ase. Bere ahe na wɔde retra asɛnka agua so? So wɔrekenkan atesɛm nkrataa anaasɛ wɔrehwehwɛ adetɔfo a wɔbɛboa wɔn? Momma yɛnhwɛ X (Twitter) dwumadie ho akontabuo titire no. 6. Ɛkame ayɛ sɛ obiara a ɔde di dwuma no de dɔnhwerew fã di dwuma da biara wɔ X ho Sɛnea Digital 2026 Global Overview Report a efi Datareportal kyerɛ no, obiara a ɔde di dwuma no de bɛyɛ simma 28 di dwuma da biara wɔ X. Ɛno yɛ bere pii a wɔde di dwuma sen wɔ platform afoforo te sɛ Reddit, Snapchat, Discord ne Pinterest so. Ɛwom sɛ wɔn a wɔde di dwuma no de bere pii di dwuma kɛse wɔ TikTok ne Instagram so de, nanso wubetumi ahu sɛ wɔn a wɔde X di dwuma no da so ara tena asɛnka agua no so bere tenten a ɛbɛma wɔne nneɛma a wɔde di dwuma no adi nkitaho. 7. X ne asɛnka agua a ɛkorɔn a wɔfa so nya nsɛm ho amanneɛbɔ X da so ara yɛ atenae a agye din sen biara a wɔde nsɛm ne nsɛm a esisi a ɛyɛ hu. Sɛnea Digital 2026 Global Overview Report kyerɛ no, ɛkame ayɛ sɛ wɔn a wɔde di dwuma no mu 60% de platform no di dwuma de tra nsɛm ne nsɛm a ɛresisi mprempren no so. Ntinsɛm a ɛyɛ ne bere mu de na wɔde wɔn ho bɛhyɛ nkɔmmɔbɔ a ɛrekɔ so mu no betumi aboa nnwumakuw a wɔyɛ nneɛma no ma wɔanya baabi a emu yɛ den wɔ X so. Saa bere yi mu no, nneɛma a wɔde yɛ nneɛma ne nneɛma a wɔde di dwuma akyi di anaa nhwehwɛmu a wɔyɛ no ne dwumadi a ɛto so abien a agye din sen biara (38.1%). Na 35.7% a wɔde di dwuma no rehwehwɛ nneɛma a ɛyɛ serew anaa anigyede.
Faako a wonyae: DataReportal 8. Anigyede ne ade titiriw nti a wo ne brand ahorow di nkitaho wɔ X so Bere a yɛaka eyi awie no, sɛ wɔne brand ahorow di nkitaho a, wɔn a wɔde X di dwuma no mu dodow no ara hwehwɛ anigyede. 2026 Social Media Content Strategy Report no hunuu sɛ anigyedeɛ ne adeɛ titire a ɛma brand nkitahodie, na ɛno akyi no, adetɔfoɔ hwɛ. Wei kyerɛ sɛ ɛsɛ sɛ wobɔ nneɛma a ɛyɛ anigyeɛ pii de gye w’atiefoɔ wɔ X. Na ɛsɛ sɛ social media customer service yɛ ade titire wɔ wo brand a wowɔ wɔ platform no so. X (Twitter) aware nhyehyɛe ho akontaabu Ansa na wɔbɛhyɛ bɔ sɛ wɔde X bedi dwuma no, ɛsɛ sɛ brand ahorow nso hwɛ sɛnea engagement te wɔ platform no so. Sɛ wɔkyekyem pɛpɛɛpɛ a, X (Twitter) ayeforohyia no te dɛn? Na nnwuma bɛn na wohu sɛ wɔde wɔn ho hyɛ mu kɛse? 9. Sɛ wɔkyekyem pɛpɛɛpɛ a, dapɛn dapɛn nsɛm a wɔde to X so no dodow akɔ soro Sɛ wogyina Statista amanneɛbɔ so a, wɔn a wɔde X di dwuma no de pii reto asɛnka agua no so. Sɛ wɔkyekyem pɛpɛɛpɛ a, dapɛn dapɛn nsɛm a wɔde to gua no dodow huruw fii 15.97 wɔ afe 2024 mu kɔɔ 17.34 wɔ afe 2025. Eyi yɛ ade foforo a ɛkyerɛ sɛnea platform’s user base yɛ nnam no.
Faako a wonyae: Statista 10. X posts rehu impressions kakraa bi nanso engagements pii Ɛwom sɛ wɔn a wɔde di dwuma no rekyerɛw pii de, nanso adwene a wɔde too gua no so atew kakra wɔ afe 2024 ne 2025. Bere a na X posts no rehu sɛ wɔkyekyem pɛpɛɛpɛ a, nnipa 2,864.78 na wɔde reto gua wɔ afe 2024 mu no, dodow no so tew kɔɔ 2,711.29 wɔ afe 2025 mu. Nanso asɛmpa no ne sɛ saa nsusuwii ahorow no nya nkɛntɛnso kɛse mprempren bere a ayeforohyia ahorow hu sɛ ɛkɔ soro no. Sɛ wɔkyekyɛ mu a, nnipa a wɔde wɔn ho hyɛɛ X posts so no kɔɔ soro wɔ nkitahodi ahorow biara mu wɔ afe 2024 ne 2025. Likes ne nkitahodi a agye din sen biara, a posts nyaa Likes 32.89, Retweets 6.67 ne mmuae 2.56.
Faako a wonyae: Statista 11. Aware nhyehyɛe no kɔ soro fi Yawda kosi Dwoda Sɛnea Sprout’s nhwehwɛmu a ɛfa mmere a eye sen biara a wɔde bɛto Twitter so kyerɛ no, brand ahorow hu sɛ wɔde wɔn ho hyɛ mu kɛse wɔ Yawda, Dwoda ne Dwoda. Ɛdefa bere a wɔde bɛyɛ adwuma ho no, 10 a.m. kosi 5 p.m. ɛtaa yɛ nnɔnhwerew a ɛyɛ anigye sen biara. Nanso eyi betumi ayɛ soronko a egyina dapɛn no mu da so. Sɛ w’adwene mu yɛ wo naa a, fa wo nhwehwɛmu no te bere a eye sen biara a wode bɛto Twitter (X) so ama w’adwuma no ase.
12. Wɔn a wɔde di dwuma no taa de wɔn ho hyɛ video a ɛyɛ tiawa mu sen nsɛm a egyina nsɛm so Sɛ ɛba nsɛm a ɛwɔ mu a wɔn a wɔde di dwuma no ani gye ho sɛ wɔde wɔn ho hyɛ mu a, awiei koraa no video a ɛyɛ tiawa no aboro nsɛm a egyina nsɛm so wɔ X. Sɛnea 2026 Social Media Nsɛm a Wɔahyehyɛ Amanneɛbɔ kyerɛ no, ɛda adi sɛ wɔn a wɔde di dwuma no mu 37% ne video tiawa a efi nneɛma a wɔde di dwuma mu di nkitaho. Text-based posts ba wɔ second second, a 36% pɛ sɛ wɔne wɔn di nkitaho. Enti ntease wom sɛ wode format ahorow bɛka wo social media content strategy ho ama X.
13. Agumadi akuw hu sɛ wɔde wɔn ho hyɛ mu a ɛkorɔn sen biara wɔ X so Ɛdefa nnwuma a wonya engagement kɛse wɔ X so no ho no, there’s a clear winner. Agumadi akuw hu sɛ wɔn a wɔde wɔn ho hyɛ mu wɔ post biara mu yɛ 0.073%, bere a dodow a wɔde wɔn ho hyɛ mu no yɛ 0.015%. Ntease wɔ eyi mu efisɛ X ne baabi a nkurɔfo kɔ kɔtra mprempren nsɛm a esisi no so. Enti wobetumi ne agumadi akuw redi nkitaho bere a wɔredi agoru a wɔbɔ no tee anaasɛ wɔreyɛ agoru no akyi nsɛntitiriw. Nea ɛyɛ anigye no, nsɛm ho amanneɛbɔfo akontaabu ahorow anhu sɛ wɔde wɔn ho ahyɛ mu kɛse, ɛwom sɛ wɔrebɔ nsɛm pii wɔ mfinimfini a ɛyɛ 49.90 dapɛn biara de. Nnwuma afoforo a ɛyɛ adwuma yiye ne:
Nhomasua a ɛkɔ akyiri (0.036%) . Sikasɛm ho adwumayɛ (0.025%) . Nnwumakuw a wɔnyɛ adwuma a mfaso wɔ so (0.023%) .
Faako a wonyae: RivalIQ X (Twitter) aguade ho dawurubɔ ne aguadi ho akontaabu Sɛ wohu sɛnea X da so ara hu sɛ wɔde wɔn ho hyɛ mu pii a, brand ahorow nso bɛpɛ sɛ wɔhwɛ sɛnea wɔn a wɔde di dwuma no ne wɔn dawurubɔ ne aguadi mmɔdenbɔ ahorow bedi nkitaho. Ɛha na stats titiriw bi a ɛbɛma woahu wo X (Twitter) aguadi nhyehyɛe. 14. Bɛboro fã a wɔde X di dwuma no ne brand content di nkitaho dapɛn biara Wɔn a wɔde di dwuma wɔ X so no da so ara ne brand ahorow a ɛwɔ platform no so redi nkitaho denneennen. Sɛnea Sprout’s 2026 Social Media Content Strategy Report hui no, anyɛ yiye koraa no, wɔn a wɔde di dwuma no mu 58% ne brand content di nkitaho pɛnkoro dapɛn biara. Enti ntease wom sɛ brand ahorow bɛkyekye wɔn ba a wɔwɔ asɛnka agua no so. 15. X dwumadiefoɔ no 45% taa klik sohyial media dawurubɔ bi so Sɛnea X’s internal data kyerɛ no, wɔn a wɔde di dwuma wɔ platform no so no taa klik dawurubɔ bi so wɔ social network so 45%. Ná aguade ho dawurubɔfo betumi de X adi dwuma yiye de ama wɔn nneɛma anaa wɔn nneɛma akɔ atiefo a wɔfata anim na ama wɔakliki. 16. X dwumadiefoɔ no yɛ 76% sɛ wɔbɛdi kan asɔ nneɛma foforɔ ahwɛ X nso bɔ amanneɛ sɛwɔn a wɔde di dwuma wɔ platform no so no yɛ 76% sɛ wobedi kan asɔ nneɛma foforo ahwɛ sɛ wɔde toto adetɔfo afoforo ho a. Na ɛbɛyɛ sɛ eyi na ɛkyerɛkyerɛ nea enti a wɔn nso wɔpɛ sɛ wɔkyere saa dawurubɔ ahorow no so kɛse no mu. 17. Nsɛm a wɔhyɛ ho nkuran wɔ X so no bo yɛ $0.26 kosi $1.50 X de aguade ho dawurubɔ ano aduru a ɛho ka sua sen biara no bi ma. WebFX nhwehwɛmu bi hunuu sɛ X posts a wɔhyɛ ho nkuran no bo bɛyɛ $0.26 kɔsi $1.50 wɔ adeyɛ a ɛdi kan biara mu, a nnwuma 54% sɛe saa sika yi. Eyi ma nnwumakuw dodow no ara tumi ma sika a wɔsɛe wɔ aguade ho dawurubɔ ho no sua. Nnwumakuw bɛyɛ 50% sɛe $101 kosi $500 ɔsram biara wɔ X aguade ho dawurubɔ ho. 18. Adetɔfo mmoa ne mmɔdenbɔ #2 a adetɔfo pɛ fi brand ahorow a ɛwɔ X so Sɛnea 2026 Social Media Content Strategy Report kyerɛ no, adetɔfoɔ mmoa ne mmɔdenbɔ #2 a adetɔfoɔ pɛ sɛ brands de di kan wɔ X. Na wɔ social media dwumadiefoɔ 18% fam no, platform no yɛ beaeɛ a ɛkorɔn ma adetɔfoɔ som. 19. Wɔn a wɔde di dwuma no mu 3 biara mu 1 tɔɔ ade bere a wɔanya adetɔfo osuahu pa wɔ X so akyi Na wo mmɔdenbɔ a wode bɛboa adetɔfo wɔ X so a wobɛma ayɛ kɛse no so wɔ mfaso bere tenten. Sprout’s data a ɛwɔ Twitter customer service so kyerɛ sɛ adetɔfoɔ suahunu pa wɔ X so nya gyinaesie a ɛfa adetɔ ho so nkɛntɛnsoɔ. Bɛyɛ 3 biara mu 1 a wɔde di dwuma, anaa nhwehwɛmu no mu 34% tɔɔ ade anaa dwumadie bi wɔ osuahu pa bi akyi wɔ X so. 20. Mpɛn pii no, nneɛma a wɔde yɛ nneɛma no bua wɔ dɔnhwerew 1 anaa nea ennu saa mu Enti dɛn na wobu no sɛ osuahu pa a ɛfa adetɔfo som ho wɔ X so? Mmuae a wɔde ma ntɛmntɛm yɛ beae pa a wubetumi afi ase. Sɛ yɛgyina Twitter adetɔfoɔ som ho nsɛm a ɛfiri Sprout so a, wɔn a wɔde di dwuma no mu 36% nya mmuaeɛ firi ahyɛnsodeɛ bi hɔ wɔ nea ɛnnu dɔnhwereɛ baako mu. Sɛ wode wo mmuae bere no si anohyeto yi mu a, ɛbɛboa wo ma woakɔ so ne brand afoforo a ɛwɔ network no so akɔ so. X (Twitter) video so akontaabu Sɛnea data a edi kan a efi Sprout kyerɛ no, X dwumadiefoɔ rekyerɛ sɛ wɔpɛ video. Na format no yɛ ade titiriw a wɔde wɔn adwene si so ma X algorithm wɔ afe 2026. Ɛha na stats atitiriw bi wɔ sɛnea video reyɛ adwuma wɔ X so ni. 21. Wɔn a wɔde di dwuma no pɛ video ahorow a ɛyɛ tiaa sen sikɔne 60 2026 Social Media Content Strategy Report no ahyɛ dedaw sɛ 37% a wɔde di dwuma no taa ne video tiawa di nkitaho wɔ X. Na dodow a ɛyɛ tiawa no, dodow no ara na eye. Sɛ yɛhwɛ yiye a, yebehu sɛ video ahorow a ɛyɛ tiaa sen sikɔne 60 no yɛ adwuma yiye wɔ asɛnka agua so. 22. Bɛboro 4 wɔ 5 biara mu a wɔde di dwuma no, video ka ho X dwumadiefoɔ nso rehwɛ video pii wɔ platform no so sene kane no. Company’s internal data kyerɛ sɛ bɛboro anan wɔ anum a wɔde di dwuma no nhyiam ahorow mu no, video ka ho. Na video a wɔhwɛ no anya nkɔanim 35% afe biara. 23. Video ahorow a wɔde gyina hɔ gyina hɔ no renya nkɔanim Nea ɛkɔ akyiri no, video a wɔde gyina hɔ so rehu sɛ wɔregye atom kɛse. X bɔ amanneɛ sɛ nnipa bɛboro ɔpepem 100 na wɔhwɛ video a ɛda hɔ gyina hɔ wɔ asɛnka agua so. Na ɛyɛ bere a wɔde yɛ X nyinaa mu 20%. Enti ɛsɛ sɛ brands yɛ video ntiantiaa a ɛda hɔ gyina hɔ a ɛte sɛ Reels ne TikToks de de wɔn ho hyɛ wɔn a wɔde di dwuma wɔ X so.
Faako a wonyae: X X (Twitter) nkɛntɛnsofo akontaabu Ebia Instagram ne TikTok bedi influencer marketing space no so, nanso X da so ara wɔ ne gyinabea. Bere a brands kɔ so hwehwɛ influencer aguadi akwan horow mu no, ntease a wobenya sɛnea X influencers yɛ adwuma bere a wɔde toto nea ɛwɔ platform afoforo so ho no ho hia kɛse ma social media managers ne digital marketing professionals. Wɔ aseɛ ha yi, yɛkyekyɛ metrics titire mu de boa wo ma wosi gyinaeɛ a ɛfata wɔ leveraging X influencers wɔ wo ɔsatuo mu. 24. X dwumadiefoɔ 21% na wɔtaa ne influencer content di nkitaho Sprout’s 2026 Social Media Content Strategy Report hunuu sɛ nkurɔfoɔ da so ara ne influencers di nkitaho denneennen wɔ X. 21% a wɔde di dwuma no taa ne influencer content di nkitaho wɔ platform no so. Wɔ saa wɔn a wɔde di dwuma yi mu no, adetɔfo nkumaa (titiriw Mfirihyia Apemfo) taa kyerɛ sɛ wɔpɛ influencer content. 25. Engagement rate ma Twitter (X) influencers akɔ soro Engagement rate yɛ nneɛma a ɛho hia sen biara a ɛkyerɛ sɛnea influencer’s effectiveness no mu biako. Sɛ yɛhwɛ X influencer data a wɔtwee tẽẽ firii yɛn Sprout Social Influencer Marketing dashboard so a, sɛ wɔkyekyɛ mu a, engagement rate wɔ post biara mu firi X influencer wɔ afe 2025 mu no yɛ 0.39%. Eyi yɛ nkɔanim kɛse fi afe a etwaam no mu dodow a ɛyɛ 0.09%.
Mfonini a wɔde too gua no nyaa engagement rate 0.41%. Video posts yɛɛ adwuma yie kɛseɛ, na engagement rate yɛ 0.41%. Text posts hunuu sɛ engagement rate a ɛkɔ soro kakra wɔ 0.48%. Link posts no nyaa engagement rate a ɛba fam kɛse wɔ 0.13%.
Ɛwom sɛ video a ɛwɔ X so no taa yɛ adwuma yiye wɔ asɛnka agua no nyinaa so de, nanso nsɛm a efi influencers hɔ no hu sɛ wɔde wɔn ho hyɛ mu kɛse bere a wɔde toto format afoforo ho no. Enti adeyɛ a ɛyɛ anifere sen biara ne sɛ wobɛfrafra nneɛma muntam format ahorow sɛ worehwehwɛ sɛ wobɛma engagement ayɛ kɛse a. 26. Influencer fekubɔ a ɛwɔ Twitter (X) so no yɛ nea ɛho ka sua Ka a wɔbɔ no yɛ ade foforo a ɛho hia wɔ influencer aguadi mu, na X influencers taa yɛ influencer bo a wɔbɔ no awiei a ɛba fam sɛ wɔde toto platform ahorow te sɛ Instagram anaa YouTube ho a. Gyina yɛn data a efi Sprout Social Influencer Marketing so no, ɛha na wɔakyekyɛ ɛka a wɔbɔ wɔ post biara ho wɔ X so:
Nano-nkɛntɛnso: $11 Wɔn a wonya nkɛntɛnso nketenkete: $60 Mfinimfini nkɛntɛnsofo: $550 Wɔn a wonya nkɛntɛnso kɛse: $1,500 Nkɛntɛnso akɛse: $11,000 Nnipa a wɔagye din: $22,000
Wɔ brand ahorow a wɔn sikasɛm tebea sua fam no, X ma wonya hokwan ne influencers yɛ adwuma wɔ ɛka a ɛba fam so bere a ɛda so ara du atiefo a wɔde wɔn ho hyɛ mu nkyɛn —titiriw denam video mu nsɛm so. 27. US ne UK ne gua a ɛyɛ adwuma yie wɔ Twitter (X) influencer engagement ho Wɔ aguadifoɔ a wɔde wɔn ani asi amanaman ntam atiefoɔ so no, nteaseɛ a ɛfa nkitahodiɛ nkyekyɛmu a ɛfa aman biara ho no ho hia. Sɛnea Sprout Social Influencer Marketing data kyerɛ no, United States dii X influencer nkitahodi anim wɔ afe 2024 mu de nkitahodi ɔpepepem 41.5, na ɛno akyi no:
UK: Nnipa ɔpepepem 7.51 na wɔyɛɛ aware nhyehyɛe Brazil: Wɔahyɛ bɔ ɔpepepem 5.52 Canada: Nnipa ɔpepepem 3.32 na wɔyɛɛ aware nhyehyɛe Kenya: Nnipa ɔpepepem 3.09 na wɔde wɔn ho hyɛɛ mu
Eyi kyerɛ yɛn sɛ X influencer engagement yɛ nea ɛho hia kɛse wɔ US ne UK, na ɛma wɔyɛ gua atitiriw ma brands a wɔrehwehwɛ sɛ wɔde influencer aguadi bedi dwuma wɔ platform no so. Yɛhyɛ nyansa sɛ susuw fekubɔ a wo ne X influencers a wɔyɛ aman yi mufo bɛyɛ ho sɛ amanaman ntam atiefo a wode w’ani asi wɔn so no ka wɔn ho a. Influencers a wɔpaw wɔn a wɔyɛ local ma w’atiefo no nya nkɛntɛnso kɛse wɔ engagement so sen sɛ wofi beae a ɛsono w’atiefo. Nea ɛsɛ sɛ woyɛ akyi wɔ Twitter aguadi akontaabu yi ho Ebia X’s agye din ne sɛnea wɔde di dwuma no so atew wɔ mfe kakraa a atwam no mu. Nanso saa X akontaabu atitiriw yi kyerɛ sɛ platform no da so ara di dwuma titiriw wɔ social media aguadi mu. Wɔ platform’s evolution mfinimfini mpo no, wubetumi anya stability ne nkonimdi sɛ wode wo strategy no gyina data so a. Eyi kyerɛ sɛ wobɛsesa wo content mix no ma wode w’adwene asi video a ɛyɛ tiawa so kɛse. Ɛkyerɛ sɛ wubegye w’atiefo ani na wode mmuae a ɛfata adi wɔn haw ahorow ho dwuma. Na ɛkyerɛ nso sɛ wo ne X influencers a ɛfata bɛyɛ adwuma de adi nkɔmmɔbɔ anim atwa wo brand no ho ahyia. Adwinnade a wotumi de ho to so a wɔde bedi dwuma de ayɛ sohyial media nhwehwɛmu ho hia na ama woakɔ so atra saa nneɛma a ɛresakra yi so. Ɛhɔ na Sprout’s X (Twitter) analytics nnwinnade no ba, ɛboa wo ma wohwɛ sɛnea wo nsɛm ne nsɛmti reyɛ adwuma. Wubetumi anya hwɛ a ɛkɔ akyiri wɔ wo Twitter akontaabu stats mu na woahu posts a ɛma engagement kɛse ne nsɛmti a ɛrekɔ so. Woasiesie wo ho sɛ wobɛsusu wo X adwumayɛ ho wɔ saa nsusuiɛ yi ho? Fi ase yɛ Sprout Social sɔhwɛ a wontua hwee nnɛ. The post 27 Twitter (X) stats a ɛsɛ sɛ wuhu wɔ aguadi mu wɔ 2026 mu appeared first on Sprout Social.
