Hagati yo kwisubiraho no kugaragara kw'abanywanyi bashya, X (Twitter) irashobora gutakaza abakoresha bake mumyaka yashize. Ariko nubwo ihindagurika, irakomeza kuba ihuriro ryingenzi ryo gusezerana nigihe na serivisi zabakiriya. Kuva kumakuru na siporo kugeza kumico ya pop na disikuru ya politiki, X niho ikiri. Imbuga nkoranyambaga ziheruka kandi zerekana ko 58% by'abakoresha urubuga bifatanya n'ibiranga buri cyumweru. Niba kandi X ikiri intandaro mubikorwa byawe byo kwamamaza, ugomba kumenya ibibera kumurongo. Niyo mpamvu dushyize hamwe imibare 27 X (Twitter) kugirango tugufashe kubikora. Urufunguzo X (Twitter) imibare iyo urebye
Ibipimo Agaciro
Ibishobora kwamamaza Miliyoni 557
Abakoresha buri munsi Miliyoni 251
Urutonde rwimikoreshereze yisi 15
Hejuru ya demokarasi Abagabo bafite imyaka 25 kugeza 34
Igihugu cyo hejuru Amerika
Imiterere yibirimo Video ngufi
Nubwo nta makuru aboneka kumugaragaro kubakoresha X buri kwezi (MAU), biravugwa ko ishobora kuba igera kuri miliyoni 557. Ibi bituma iba umuyoboro wa 15 wamamaye cyane ugereranije na MAU yizindi mbuga. Hafi ya kimwe cya kabiri cyabakoresha bakora kurubuga buri munsi, hamwe na raporo ziherutse kugereranya miliyoni 251 abakoresha buri munsi. Abantu rero baracyakora cyane kuri X nubwo algorithm nimpinduka zubuyobozi. X nayo ni imwe mu mbuga nkoranyambaga aho abakoresha bayobya cyane abagabo, aho demokarasi yo hejuru ari abagabo bafite hagati yimyaka 25 na 34. Hamwe nabakoresha X benshi bari muri Reta zunzubumwe zamerika, birashobora kuba urubuga rwiza kubirango bifuza kugera kuri demokarasi. X (Twitter) abakoresha imibare na demografiya kugirango ifashe kugera kubakumva Ninde rero ukoresha X koko? Kandi abakwumva bari kumurongo? Reka turebe ibisobanuro birambuye kumibare X (Twitter) kugirango turebe niba bikwiye kuri wewe. 1. Kimwe cya gatatu cyabakoresha imbuga nkoranyambaga bafite konte X. Raporo y’ingamba zo mu mbuga nkoranyambaga 2026 zivuye muri Sprout Social, abantu bagera kuri batatu bakoresha imbuga nkoranyambaga bafite konti kuri X. Ibi bivuze ko urubuga ruzwi cyane mu bakoresha imbuga nkoranyambaga. 2. Gen Z ihagarariye abantu benshi kuri X. Kandi X izwi cyane mubakoresha bato ikomeje kwiyongera uko imyaka yagiye ihita. Raporo yibikorwa byimbuga nkoranyambaga yasanze abakoresha Gen Z bashobora kuba bafite umwirondoro kuri X. 3. Itsinda rinini cyane kuri X ni 25 kugeza 34 By'umwihariko, abakoresha hagati yimyaka 25 na 34 bagize itsinda rinini (37.5%). Itsinda rya kabiri rinini cyane ni imyaka 18 kugeza 24 (32.1%), hagakurikiraho imyaka 35 kugeza 49 (21.1%).
Inkomoko: Statista 4. Abakoresha-bagaragaza abagabo biganje X. X igabanya raporo zayo kubagabo nabagore. Kandi amakuru yerekana ko abakoresha abagabo bagize 64.4% byabareba urubuga. "Ikinyuranyo cy'uburinganire" ni kinini cyane ugereranije no ku zindi mbuga nka Instagram, ifite 52.5% by'abakoresha b'igitsina gabo hashingiwe ku mibare iheruka y'imbuga nkoranyambaga. Nahantu rero heza ho kubaka ibirango byawe niba urimo kwamamaza kuri demografiya. 5. Amerika ifite abakoresha X benshi Amakuru meza kubirango byibanda kumasoko yo muri Amerika nuko abanyamerika bayobora urubuga. Abakoresha barenga miliyoni 99 X bafite icyicaro muri Amerika. Ibindi bihugu byo hejuru ukurikije umubare wabakoresha ni:
Ubuyapani (miliyoni 71.19) Indoneziya (miliyoni 22.92) Ubuhinde (miliyoni 22.17) Ubwongereza (miliyoni 18,96)
Inkomoko: Statista . Imibare ya X (Twitter) n'imibare Intego zawe zishobora kuba kuri X, ariko ni ngombwa kumva uburyo bakoresha neza urubuga. Bakoresha igihe kingana iki kuri platifomu? Barimo basoma amakuru cyangwa bashaka serivisi zabakiriya? Reka turebe urufunguzo X (Twitter) rw'imikoreshereze. 6. Buri mukoresha amara hafi igice cyisaha kumunsi kuri X. Dukurikije Raporo ya Digital 2026 Global Incamake Yatanzwe na Datareportal, buri mukoresha amara iminota 28 kumunsi kuri X. Icyo nicyo gihe kinini cyane kuruta ku zindi mbuga nka Reddit, Snapchat, Discord na Pinterest. Nubwo abakoresha bamara umwanya munini cyane kuri TikTok na Instagram, urashobora kubona ko abakoresha X bagumye kumurongo igihe kinini kugirango bahuze nibirango. 7. X ni urubuga rwo hejuru rwo kubona amakuru X ikomeje kuba urubuga ruzwi cyane kumakuru no gutangaza ibyabaye. Nkuko bigaragazwa na Digital 2026 Global Overview Report, hafi 60% byabakoresha bakoresha urubuga kugirango bagume hejuru yamakuru nibyabaye. Nonehogukora ibintu mugihe no kwishora mubiganiro bigenda bishobora gufasha ibirango gushiraho igihagararo gikomeye kuri X. Hagati aho, gukurikira cyangwa gukora ubushakashatsi ku bicuruzwa n'ibicuruzwa byari ibikorwa bya kabiri bizwi cyane (38.1%). Naho 35.7% byabakoresha bashakishaga ibintu bisekeje cyangwa bishimishije.
Inkomoko: DataReportal 8. Imyidagaduro niyo mpamvu yambere yo guhura nibirango kuri X. Hamwe n'ibimaze kuvugwa, mugihe usabana nibirango, abakoresha X baba bashaka imyidagaduro. Raporo y’ingamba 2026 yibikorwa byimbuga nkoranyambaga yasanze imyidagaduro niyo mpamvu yambere yo guhuza ibicuruzwa, hagakurikiraho kwita kubakiriya. Ibi bivuze ko ugomba gukora ibintu byinshi bishimishije kugirango ushishikarize abakwumva kuri X. Kandi imbuga nkoranyambaga za serivise zigomba kuba ingenzi kubirango byawe kurubuga. Imibare yo gusezerana X (Twitter) Mbere yo kwiyemeza gukoresha X, ibirango bigomba no kureba uko gusezerana bimeze kurubuga. Impuzandengo ya X (Twitter) isanzwe imeze ite? Ni izihe nganda zibona uruhare runini? 9. Impuzandengo yimibare yicyumweru kuri X yiyongereye Ukurikije raporo za Statista, abakoresha X bohereza byinshi kurubuga. Impuzandengo yimibare yicyumweru yavuye kuri 15.97 muri 2024 igera kuri 17.34 muri 2025.Ikindi nikimenyetso cyiza cyerekana uburyo abakoresha urubuga bakora.
Inkomoko: Statista 10. Inyandiko X zirimo kubona ibitekerezo bike ariko kwishora hamwe Nubwo abakoresha bohereza byinshi, ibitekerezo byagabanutseho gato hagati ya 2024 na 2025. Mugihe inyandiko X zabonaga impuzandengo ya 2,864.78 muri 2024, umubare waragabanutse ugera kuri 2.711.29 muri 2025. Ariko inkuru nziza nuko ibyo bitekerezo bigira ingaruka nini ubungubu nkuko gusezerana bibona ikibazo. Impuzandengo yo gusezerana kumyanya X yiyongereye muburyo bwose bwimikoranire hagati ya 2024 na 2025.Ibikundwa nibyo byakunzwe cyane, aho inyandiko zabonye impuzandengo ya 32.89 Gukunda, 6.67 Ibisubizo hamwe na 2.56.
Inkomoko: Statista 11. Gusezerana bigeze hejuru kuva kuwa kabiri kugeza kuwa kane Dukurikije ubushakashatsi bwa Sprout ku bihe byiza byo kohereza kuri Twitter, ibirango bibona gusezerana cyane ku wa kabiri, ku wa gatatu no ku wa kane. Kubijyanye nigihe, 10h00 kugeza 5h00 ukunda kuba amasaha ashimishije cyane. Ariko ibi birashobora gutandukana bitewe numunsi wicyumweru. Mugihe ushidikanya, koresha analyse yawe kugirango wumve igihe cyiza cyo kohereza kuri Twitter (X) kubucuruzi bwawe.
12. Abakoresha birashoboka cyane ko bakorana na videwo ngufi kuruta inyandiko zishingiye ku nyandiko Iyo bigeze kumiterere yibirimo abakoresha bakunda kwishora hamwe, videwo ngufi yarangije kurenza inyandiko zishingiye kuri X. Dukurikije raporo y’ingamba zo mu mbuga nkoranyambaga zo mu 2026, 37% by'abakoresha usanga bashobora gukorana na videwo ngufi ivuye ku bicuruzwa. Inyandiko zishingiye ku nyandiko ziza ku isegonda ya hafi, hamwe 36% bahitamo gukorana nabo. Birumvikana rero gushyiramo format zitandukanye mubikorwa byimbuga nkoranyambaga kuri X.
13. Amakipe ya siporo abona gusezerana cyane kuri X. Naho inganda zibona gusezerana cyane kuri X, hari uwatsinze neza. Amakipe ya siporo abona igipimo cyo gusezerana hagati kuri 0.073%, mugihe igipimo cyo hagati ari 0.015%. Ibi birumvikana nkuko X ariho abantu bajya kuguma hejuru yibyabaye. Bashobora rero kwishora hamwe namakipe ya siporo mugihe cyimikino yo gukina cyangwa kubintu byingenzi nyuma yumukino. Igishimishije, amakonte yibitangazamakuru ntiyabonye gusezerana cyane, nubwo bohereza byinshi kuri mediani ya 49.90 kumcyumweru. Izindi nganda zikora neza ni:
Amashuri makuru (0.036%) Serivise yimari (0.025%) Imiryango idaharanira inyungu (0.023%)
Inkomoko: RivalIQ X (Twitter) kwamamaza no kwamamaza imibare Urebye uko X agibona ibikorwa byinshi byo gusezerana, ibirango nabyo bizashaka kureba uburyo abakoresha bazahuza nibikorwa byabo hamwe nimbaraga zo kwamamaza. Hano hari imibare yingenzi yo kumenyesha ingamba zawe zo kwamamaza X (Twitter). 14. Kurenga kimwe cya kabiri cyabakoresha X bakorana nibiranga buri cyumweru Abakoresha kuri X baracyahuza cyane nibirango kurubuga. Nkuko Raporo ya Strategy 2026 yibikorwa byimbuga nkoranyambaga yabibonye, 58% byabakoresha bakorana nibirango byibuze rimwe mubyumweru. Birumvikana rero ko ibirango byubaka umwanya wabyo. 15. Abakoresha X birashoboka cyane 45% gukanda kumurongo wamamaza Ukurikije amakuru yimbere ya X, abakoresha kurubuga barashobora 45% gukanda kumatangazo kumurongo rusange. Abamamaza barashobora gukoresha neza X kugirango babone ibirango byabo cyangwa ibicuruzwa byabo imbere yababumva neza no gukanda. 16. Abakoresha X bafite amahirwe 76% yo kuba abambere kugerageza ibintu bishya X nayo ivuga koabakoresha kurubuga birashoboka cyane ko 76% bashobora kuba abambere kugerageza ibintu bishya ugereranije nabandi baguzi. Kandi ibi birashoboka gusobanura impamvu nabo bafite ubushake bwo gukanda kuriyamamaza. 17. Imyanya yazamuwe kuri X igura hagati ya $ 0.26 na $ 1.50 X itanga bimwe mubisubizo byigiciro cyamamaza cyane. Ubushakashatsi bwakozwe na WebFX bwerekanye ko kuzamura imyanya X byatwaye amadorari 0.26 kugeza $ 1.50 ku gikorwa cya mbere, aho 54% by’ubucuruzi byakoresheje aya mafaranga. Ibi bituma ubucuruzi bwinshi bugumya kwamamaza kwabo gukoresha make. Hafi ya 50% yubucuruzi ikoresha hagati y $ 101 na $ 500 buri kwezi mukwamamaza X. 18. Inkunga yabakiriya nizo # 2 imbaraga abakoresha bashaka kubirango kuri X. Nkuko bigaragazwa na Raporo y’ingamba zo mu mbuga nkoranyambaga 2026, inkunga y’abakiriya ni # 2 imbaraga abakoresha bifuza ko ibicuruzwa byashyira imbere kuri X. Kandi kuri 18% by’abakoresha imbuga nkoranyambaga, urubuga ni ahantu hambere hajya serivisi z’abakiriya. 19. Abakoresha 1 kuri 3 baguze nyuma yuburambe bwiza bwabakiriya kuri X. Kandi kuzamura serivisi zabakiriya bawe kuri X bitanga umusaruro mugihe kirekire. Amakuru ya Sprout kuri serivisi yabakiriya ba Twitter yerekana ko uburambe bwiza bwabakiriya kuri X bugira uruhare mubyemezo byo kugura. Abakoresha bagera kuri 1 kuri 3, cyangwa 34% byababajijwe, baguze ibicuruzwa cyangwa serivisi nyuma yuburambe bwiza kuri X. 20. Ibicuruzwa mubisanzwe bisubiza mumasaha 1 cyangwa munsi yayo None se niki kibarwa nkuburambe bwiza bwa serivisi kubakiriya kuri X? Ibisubizo byihuse ni ahantu heza ho gutangirira. Ukurikije amakuru ya serivise yabakiriya ba Twitter avuye muri Sprout, 36% byabakoresha babona igisubizo kubirango mugihe kitarenze isaha. Kugumana ibihe byawe byo gusubiza muriyi mipaka bizagufasha kugendana nibindi birango kumurongo. Imibare ya videwo X (Twitter) Nkuko amakuru yambere yaturutse kuri Sprout abigaragaza, abakoresha X berekana ko bakunda amashusho. Imiterere niyo yibandwaho cyane kuri X algorithm muri 2026. Hano hari imibare yingenzi yukuntu amashusho akora kuri X. 21. Abakoresha bakunda videwo ngufi kurenza amasegonda 60 Raporo y’ibikorwa 2026 byimbuga nkoranyambaga bimaze kwerekana ko 37% byabakoresha bashobora guhura na videwo ngufi kuri X. Kandi bigufi, nibyiza. Urebye neza werekana ko amashusho ari munsi yamasegonda 60 akora neza kurubuga. 22. Kurenga 4 kuri 5 byabakoresha amasomo arimo videwo Abakoresha X nabo bareba amashusho menshi kurubuga kuruta uko babigenzaga mbere. Amakuru yimbere yikigo yerekana ko abarenga bane kuri batanu bakoresha bakoresha amashusho. Kandi hari 35% byumwaka-mwaka-mwaka wongeyeho amashusho. 23. Amashusho ahamye ariyongera Byumwihariko, videwo ihagaze irabona kwiyongera kwakirwa. X ivuga ko abantu barenga miliyoni 100 bareba videwo ihagaze kuri platifomu. Kandi ibarirwa kuri 20% yigihe cyose cyakoreshejwe kuri X. Ibirango rero bigomba gukora amashusho magufi, ahagaritse asa na Reels na TikToks kugirango akoreshe abakoresha kuri X.
Inkomoko: X. X (Twitter) ibarurishamibare Instagram na TikTok birashobora kuganza umwanya wo kwamamaza, ariko X iracyafite umwanya wacyo. Mugihe ibirango bikomeje gushakisha ingamba zo kwamamaza zamamaza, gusobanukirwa uburyo abinjira X bakora ugereranije nizindi mbuga ningirakamaro kubashinzwe imbuga nkoranyambaga hamwe nabakora umwuga wo kwamamaza. Hasi, dusenya ibipimo byingenzi kugirango tugufashe gufata ibyemezo byuzuye bijyanye no gukoresha X X bigira ingaruka mubukangurambaga bwawe. 24. 21% by'abakoresha X birashoboka cyane ko bakorana nibirimo Raporo y’ingamba zo mu mbuga nkoranyambaga za Sprout 2026 zagaragaje ko abantu bagikorana umwete nabafite uruhare kuri X. 21% byabakoresha birashoboka cyane ko bakorana nibintu byinjira kurubuga. Muri aba bakoresha, abakoresha bato (cyane cyane Ikinyagihumbi) bakunda kwerekana ko bakunda ibintu bifatika. 25. Igipimo cyo gusezerana kubantu ba Twitter (X) cyiyongereye Igipimo cyo gusezerana nikimwe mubintu bikomeye cyane muguhitamo neza. Iyo urebye amakuru ya X influencer yakuwe muburyo butaziguye bwo kwamamaza kwa Sprout Social Influencer Marketing, impuzandengo yo gusezerana kuri buri mwanya uhereye kuri X influencer muri 2025 yari 0.39%. Ubu ni ubwiyongere bukomeye kuva ku mwaka ushize wa 0.09%.
Amafoto yoherejwe yari afite igipimo cya 0.41%. Amashusho ya videwo yakozwe neza cyane, hamwe nigipimo cya 0.41%. Inyandiko zanditse zabonye igipimo cyo hejuru cyo gusezerana kuri 0.48%. Inyandiko zihuza zari hasi cyane igipimo cyo gusezerana kuri 0.13%.
Nubwo ibikubiye muri videwo kuri X muri rusange bikora neza kurubuga, inyandiko zanditswe nababigizemo uruhare zibona gusezerana cyane ugereranije nubundi buryo. Intambwe rero yingenzi ni ukuvanga ibintuhagati yimiterere itandukanye niba ushaka gukora cyane. 26. Ubufatanye bukomeye kuri Twitter (X) buhendutse Ikiguzi-cyiza nikindi kintu cyingenzi mubucuruzi bwamamaza, kandi X X ikunda kuba kumurongo wanyuma wibiciro byibiciro ugereranije na platform nka Instagram cyangwa YouTube. Ukurikije amakuru yacu avuye muri Sprout Social Influencer Marketing, dore igabanuka ryibiciro byikigereranyo kuri post kuri X:
Nano-influencers: $ 11 Micro-influencers: $ 60 Abaterankunga bo mu cyiciro cyo hagati: $ 550 Macro-influencers: $ 1.500 Mega-influencers: $ 11,000 Ibyamamare: $ 22.000
Kubirango bifite ingengo yimishinga mike, X itanga amahirwe yo gukorana nabaterankunga ku giciro gito mugihe ikomeje kugera kubantu basezeranye - cyane cyane binyuze muri videwo. 27. Amerika n'Ubwongereza nisoko ryitwaye neza cyane kurubuga rwa Twitter (X) Kubacuruzi bareba abaterankunga mpuzamahanga, gusobanukirwa gukwirakwiza ibikorwa byigihugu ni ngombwa. Dukurikije amakuru y’isoko rya Sprout Social Influencer Marketing, Amerika yayoboye ibikorwa bya X bigira uruhare mu 2024 hamwe na miliyari 41.5, bikurikirwa na:
Ubwongereza: miliyari 7.51 Burezili: miliyari 5.52 Kanada: miliyari 3.32 Kenya: miliyari 3.09
Ibi biratwereka ko kwishora mubikorwa bya X bifite akamaro kanini muri Amerika no mubwongereza, bikababera amasoko yingenzi kubirango bishaka gukoresha ibicuruzwa byamamaza ku rubuga. Turasaba ko harebwa ubufatanye naba X bafite uruhare runini muri ibi bihugu niba abo mukurikirana mumahanga bari muri bo. Guhitamo abaterankunga baho kubateze amatwi bigira ingaruka nyinshi mubikorwa byo gusezerana kuruta niba bituruka mubice bitandukanye nabakumva. Niki wakora nyuma yiyi mibare yo kwamamaza kuri Twitter Icyamamare X nikoreshwa bishobora kuba byaragabanutse mumyaka mike ishize. Ariko iyi mibare yingenzi X yerekana ko urubuga rugifite uruhare runini mukwamamaza imbuga nkoranyambaga. Ndetse no hagati yubwihindurize bwurubuga, urashobora kubona ituze nitsinzi uramutse ushingiye ingamba zawe mumibare. Ibi bivuze guhindura ibikubiyemo bivanze kugirango wibande cyane kuri videwo ngufi. Bisobanura gushimisha abakwumva no gukemura ibibazo byabo hamwe nibisubizo mugihe. Kandi bivuze kandi gukorana naba X bafite uruhare runini kugirango bayobore ibiganiro hafi yikimenyetso cyawe. Gukoresha igikoresho cyizewe cyo gusesengura imbuga nkoranyambaga ni ngombwa kugirango ugume hejuru yibi bigenda bihinduka. Aho niho ibikoresho byo gusesengura bya Sprout X (Twitter) byinjira, bigufasha gukurikirana uko inyandiko zawe ninsanganyamatsiko zikora. Urashobora kubona neza muri konte yawe ya Twitter hanyuma ukareba inyandiko zibona gusezerana cyane nizihe ngingo zigenda. Witeguye gupima imikorere yawe X ugereranije nibi bipimo? Tangira ikigeragezo cyubusa cya Sprout Social uyumunsi. The post 27 Twitter (X) ivuga ko uzi mu kwamamaza muri 2026 appeared first on Sprout Social.
