Nvidia surely thought it was doing a good thing for gamers by "upgrading" the faces of our favorite video game characters. Аммо ин танҳо нишон медиҳад, ки ширкат чӣ қадар қитъаро аз даст додааст.

Nvidia could've marketed its new DLSS 5 real-time lighting technology as a way to make future, next-gen games look better. Ба ҷои ин, он ба ҷаҳон гуфт, ки бозиҳое, ки одамон аллакай медонанд ва дӯст медоранд бад ба назар мерасанд. Он ба такрори чеҳраи қаҳрамонҳо тамаркуз кардааст. And now, confronted with the predictable backlash, Nvidia's CEO is telling critics that we're "комилан нодуруст."

Regardless of how it works, the tech presents as an AI filter that tries to optimize everyone and everythi …

Ҳикояи пурраро дар The Verge хонед.

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