Abadali abaninzi beYouTube, ukulayisha rhoqo, ukhuphiswano olukrakra kunye neendlela eziguqukayo zenza kube lula ukulahleka kwingxolo. Kodwa ukuba umamele kakuhle, isiphithiphithi siyaphela-kwaye oko kuvelayo kuneenkcukacha, ingxelo enentsingiselo evela kuluntu lwakho. Kulapho amandla eendaba zoluntu ezimamelayo kwiYouTube aqala khona. Kodwa ukumamela kwe-YouTube kwezentlalo kusebenza ngokwahlukileyo kancinci. Endaweni yokusukela ukukhankanywa kohlobo, ungene nzulu kwimibuzo, iimpendulo kunye namanqaku entlungu ahleli kanye kwizimvo zakho. Nantsi indlela yokusebenzisa olu lwazi lusemgangathweni ukuvutha isenzo kunye nokuqonda ukuba abaphulaphuli bakho bakhathalele ntoni kwaye bafuna ntoni ngokulandelayo. Yintoni ukuphulaphula kwintlalontle yeYouTube kwaye kutheni yahlukile? Ukumamela ngokwasentlalweni kweYouTube kukuziqhelanisa nokuhlalutya abo ukhuphisana nabo, abadali kwindawo yakho kunye neencoko, impendulo kunye neepateni ezenzeka kwiividiyo zakho. Kodwa ngokungafaniyo nokuphulaphula kwesiqhelo ekuhlaleni kwiinethiwekhi zentlalo esekwe kwisicatshulwa, iYouTube idlala ngemithetho eyahlukileyo. Le mida ichaphazela indlela oqokelela ngayo ulwazi. Okokuqala, iYouTube yividiyo-yokuqala ecosystem. Uninzi lweencoko ezinentsingiselo zenzeka kumagqabantshintshi, kwiimpendulo, kwii-captions kunye notshintshiselwano lomdali ukuya kumdali. Emva koko, kukho imida yobugcisa. Ngenxa yezithintelo ze-API kunye nemithetho yekota, akukho sixhobo sokumamela eluntwini sinokutsala idatha yezimvo, imvakalelo okanye ukukhankanywa kubasebenzisi abazibhiliyoni ezisisi-1.7 kwisikali ngendlela onokuthi ubenze ngayo kwiinethiwekhi zentlalo ezinzima. Kodwa oku kuthintelwa kwakhona kuyinzuzo yeqhinga. Inyanzela abathengisi ukuba bayeke ukuleqa umthamo kunye neemetrics ezingamampunge, kwaye endaweni yoko bagxile kwinto enokwenzeka ngokwenene: impendulo ethe ngqo yoluntu, imvakalelo yokuphawula, imibuzo ephindaphindiweyo kunye neendlela eziqhutywa ngabadali. Ngokufunda indlela yokusebenzisa izixhobo zokumamela ekuhlaleni ngokukodwa kwividiyo, unokugxila kwingxelo ethe ngqo yoluntu kunye neendlela eziqhutywa ngabadali. Kutheni ufuna iqhinga lokumamela likaYouTube Iqhinga lokumamela likaYouTube eligxilileyo likhulisa ukukhula ngokubonelela ngokuthe ngqo, ukuqonda okubonakalayo okuvela kubabukeli bokwenyani. Le ndlela ikuvumela ukuba uhambe ngaphaya kweemetrics ezisisiseko ukufumana "kutheni" emva kwedatha. Ukuhlalutya amagqabantshintshi akho kubonisa ukuba abaphulaphuli bakho bakukhathalele ngantoni ngoku. Ukujonga umntu okhuphisana naye kunye nomxholo womdali kubonisa iipatheni ezibanzi kunye nokulindela kwi-niche yakho. Xa zidibene, ezi zibonakaliso zibumba amaphulo akrelekrele kunye nomxholo wevidiyo osebenzayo. Apha ngezantsi kukho izibonelelo ezintathu eziphambili zeshishini lokubeka iqhinga lokumamela likaYouTube. Kwaye ukuba ujonge isakhelo sokuqalisa, isikhokelo sethu sokuphulaphula sentlalo sibonelela ngendlela ecwangcisiweyo yokuququzelela le migudu. Ukutyhila ilizwi ledatha yomthengi Icandelo lakho lezimvo ngomnye wemithombo etyebileyo yelizwi lokuqonda kwabathengi naphi na kwi-intanethi. Ngokungafaniyo neempendulo ezimfutshane kwinethiwekhi yoluntu esekwe kwisicatshulwa, izimvo zikaYouTube zihlala zibandakanya izimvo ezineenkcukacha, imibuzo ecingisisiweyo kunye nengxelo enyanisekileyo malunga nemveliso okanye inkonzo yakho. Isicwangciso esinamandla sokumamela sikaYouTube siyakunceda ubone oku kulandelayo kuluntu:
Imveliso kunye nendumiso yomxholo: Iimpawu zento ehambelana nabaphulaphuli bakho ekujoliswe kubo Imiba yenkonzo yabathengi: Izalathisi zeengxaki ezivelayo zokwanda Imibuzo ephindaphindiweyo: Iipateni eziveza izikhewu ekukhweleni, inkxaso okanye ukuthumela imiyalezo Izicelo zesakhono: Ulwazi olukhokela uhlaziyo lwemveliso kunye nocwangciso lomxholo
Xa ufunda amagqabantshintshi ngelensi yokumamela, uqokelela ubungqina bokubumba yonke into ukusuka kuhlaziyo lwemveliso ukuya kwi-workflows yentengiso yemidiya yoluntu. Ngokomzekelo, jonga indlela abaphulaphuli bakaFenty Beauty abaphendule ngayo kule vidiyo "Indlela yokukhetha iSiseko esiLungileyo kuwe". Baphawule ngokuthe ngqo malunga neenkxalabo zolusu, i-shades ebandakanyayo kunye nembonakalo yendalo, bechaza ngokuthe ngqo le nto abaphulaphuli bakaFenty abayikhathaleleyo kunye nento abangathanda ukuyibona ngakumbi.
Fumana imibono emitsha yomxholo wevidiyo Ukuba awuqinisekanga ukuba wenze ntoni ngokulandelayo, abaphulaphuli bakho baya kukuxelela. Izicelo ezinje ngo "Ungayenza ividiyo malunga no-X?" okanye "Ndingathanda i-tutorial kwi-Y" ziinjongo eziphezulu ezinokuthi zikwenze ukuba ugcwalise ikhalenda yakho yomxholo kunye nomxholo owaziyo ukuba uya kuwenza. Nantsi into oyifumanayo xa umamele le mibuzo:
Uthotho lwemixholo yevidiyo eqinisekisiweyo Ukucaca ukuba zeziphi iifomathi (Ezimfutshane, ezinde, izifundo, izichazi) ababukeli abakhethayo Ukuqonda kwiindlela ezivelayo kwi-niche yakho
Endaweni yokuqikelela ukuba yintoni enokuyenza, wakha umxholo osekelwe kwimfuno. Beka iliso kwimpilo yebrendi kunye neemvakalelo zoluntu Nangaphandle kokumamela okugcweleyo kweYouTube, unokujonga impilo yebhrendi kwiividiyo zakho.Ukulandelela indlela ababukeli abasabela ngayo-ngokuhle, kakubi okanye ngokweemvakalelo-kukunceda ukuba uhlale uphambi komngcipheko wodumo kwaye uchonge utshintsho lweemvakalelo kwangoko. Ukuqonda ithowuni yeemvakalelo emva konxibelelwano loluntu lwakho kukuvumela ukuba uchonge inguqu yeemvakalelo kwangoko, usebenze njengokukhangela ukubetha kwentliziyo ngendlela abaphulaphuli bakho abalufumana ngayo uphawu lwakho. Lungelelanisa ukusebenza kwevidiyo yakho Uhlalutyo lomntu okhuphisana naye luhlobo olunamandla lokumamela kuYouTube. Ngokubeka iliso kwizihloko zookhuphisana nabo, iifomathi, iimetriki zokuzibandakanya kunye nokulayishwa kwecadence, ubona ukuba zeziphi izihloko ezifumana umdla kwishishini lakho kwaye ziwela phantsi. Nantsi indlela ukulinganisa okunokukunceda ngayo uqonde isikhundla sakho kwimarike nalapho unokuphucula khona:
Iipateni zomxholo kwindawo yakho Qonda apho uqhuba kakuhle khona (okanye awuqhubi kakuhle) Chonga amathuba amhlophe abantu abakhuphisana nabo abathethi Lungiselela isicwangciso sakho sentengiso yeYouTube ngedatha yelizwe lokwenyani Thelekisa ilizwi lakho ngokuchasene nabantu okhuphisana nabo ngokuthe ngqo
Ulwakha njani iqhinga lokuhlalutya likaYouTube elisebenzayo Isicwangciso esinamandla sokumamela se-YouTube asifuni idatha epheleleyo yeqonga. Ifuna ukucaca, ukwakheka kunye nenkqubo eyinyani. Ngenxa yokuba awukwazi ukulandelela yonke into kwiYouTube ngenxa yemida ye-API, kufuneka ugxininise kwiimpawu onokuthi uziqokelele kwaye uziguqule zibe yimibono esebenzayo. Nantsi indlela yokwakha iqhinga lokuhlalutya iYouTube ukuze ubone iindawo zophuculo lobuchule: Inyathelo 1: Chaza kwaye ubeke phambili iinjongo zakho UYouTube unengxolo kakhulu ukuba ungalandela umkhondo ngaphandle kwenjongo. Isinyathelo sokuqala kukukhetha okuphambili kwakho, nokuba ngumxholo wokusebenza okanye impilo ye-brand. Ngokumisela iinjongo ezithile, kulula ukuqonda iimethrikhi ozifunayo ukulandelela ukuhlalutya ukusebenza kwakho. Kwaye ukujonga iindlela ezizodwa zokusebenzisa ukumamela ekuhlaleni kunokukunceda utyhile iinjongo ezihambelana neemfuno zakho zeshishini. Nantsi imizekelo embalwa yeenjongo ezihambelana neemetrics ezifanelekileyo zikaYouTube:
Qonda abaphulaphuli bakho nzulu ngakumbi: Landela imibuzo ephindaphindiweyo, ithoni yeemvakalelo kwizimvo, idemografi yabaphulaphuli kunye neentlungu eziqhelekileyo Phucula ukusebenza komxholo wakho: Beka iliso kumazinga okubandakanyeka, ixesha lokubukela, ukugcinwa kwabaphulaphuli kunye nezimvo malunga nokucaca okanye ixabiso. Umlinganiselo ngokuchasene nabakhuphisana nabo: Linganisa iipateni zokubandakanyeka kokhuphiswano, izihloko, iifomathi, ukulayisha icadence kunye nemixholo yevidiyo Chonga izikhewu kwisicwangciso sakho somxholo: Landela imibuzo engaphendulwanga, izicelo zomxholo ophindaphindiweyo, izihloko ezihamba phambili kwi-niche yakho kunye neefomathi zomdali ongazisebenzisiyo ngoku.
Xa uqala encinci kwaye usete iinjongo ezinenjongo, uhlalutyo lwakho lucacile kwaye luyaphinda. Inyathelo lesi-2: Chonga into omawuyilandele (kwaye ujonge phi) Isicwangciso esikhulu sokuphulaphula sentlalo se-YouTube sidibanisa idatha esuka kwimithombo emininzi. Kodwa kulula ukuba ubukhulu bothungelwano bukongamele ukuba awunasakhiwo. Uluhlu olugxilileyo lugcina uphononongo lwakho luhambelana kwaye lukunceda ukuba ubone iipateni ezinentsingiselo. Nazi ezinye zezona ndawo zibalulekileyo zokucofa kuYouTube ekufuneka ugxile kuzo:
Izimvo kwiividiyo zakho Izimvo kwiividiyo ezikhuphisanayo kwi-niche yakho Izimvo kumxholo ofanelekileyo wabadali bakaYouTube (abaphembeleli, abafundisi, abahlalutyi) Uphendlo lukaYouTube kunye neentsingiselo ezizenzekelayo Iifomati zevidiyo ezihamba phambili (Ezimfutshane, ezinde, iiseshoni eziqhubekayo) Izihloko, ii-thumbnails kunye neepateni zamagama angundoqo kuzo zonke iividiyo eziqhuba kakuhle kakhulu
Inyathelo 3: Khupha kwaye uhlele idatha yakho yezimvo Nje ukuba uyazi ukuba ujonge phi, umngeni olandelayo kukwenza ingqiqo kuyo yonke into. Amagqabaza adla ngokufika enesandi esiphakamileyo aneemvakalelo ezixubeneyo. Ukufumana ulwazi kolu nxibelelwano, kufuneka ukhuphele ngaphandle ngokwakho idatha yezimvo kwi-API yeDatha kaYouTube okanye isixhobo somthengisi wesithathu. Okulandelayo, hlela amagqabaza ngokwemixholo ukubonisa iipateni kunye nomdla wabaphulaphuli. Izinga eliphezulu, izixhobo ezinikwe amandla e-AI zinokwenza utsalo lwegama elingundoqo. Oku kuveza iipateni ongenakuzibona ngokuskena izimvo ngokwazo. Nazi iindidi ezininzi onokuthi uzisebenzise ukulungelelanisa izimvo zakho:
Ingxelo yemveliso (elungileyo kunye nembi) Izicelo zomxholo kunye nemibono emitsha yevidiyo Imibuzo edla ngokubuzwa (FAQs) Izigxeko okanye iintlungu zabathengi Ukuthelekisa okhuphisana nabo
Inyathelo lesi-4: Thatha inyathelo ngezimvo zakho Ukwahlulahlula kuxabiseke kuphela xa kukhokelela kwizigqibo. Oku kuthetha ukujikwa kwezimvo ngokweendidi zibe ziinguqu zobuchule.
Jongana neendawo ezibuhlungu: Ukuba ababukeli baphinda imibuzo efanayo okanye unxunguphalo, hlaziya izixhobo zakho zoncedo okanye wenze izifundo zevidiyo ezintsha. Sebenzisa imali enkulu kwizimvo zenjongo: Chonga izimvo zenjongo yokuthenga ezifana "ndithenga oku ngoku" ukuze ndizisebenzise kumaphulo exesha elizayo kwaye usulunge eyakho.iimpawu zoguqulo. Yahlula ibhrendi yakho: Ukuba uthelekiso lokhuphiswano luvela, lungisa indawo okanye uvelise umxholo oqaqambisa ixabiso lakho elahlukileyo.
Ngokomzekelo, inkcazo engezantsi kwisiteshi se-YouTube se-Audi ibonisa ukuba umntu uzimisele ukuthenga, okanye ubuncinane amava, imoto evezwe kwividiyo.
Inyathelo lesi-5: Nika ingxelo ngezimvo ezibalulekileyo kwaye uziguqulele kwisicwangciso Xa usabelana ngeziphumo kunye nobunkokeli, gxila kwingqiqo yomgangatho kunye nobungakanani:
Umthamo wezimvo kunye neepatheni zothethathethwano Ucaphulo oluthe ngqo lwababukeli oluxhasa imixholo ephambili Imizekelo yeemvakalelo okanye iimpawu zovakalelo Iingcebiso ezicwangcisiweyo ezibotshelelwe kwiinjongo zoshishino
Iingxelo ezifana neNgxelo yeeVidiyo ze-YouTube ze-Sprout Social zikuvumela ukuba ulinganise idatha efana nokuzibandakanya, ukukhula kwabaphulaphuli kunye neendlela ze-post-level ukuxelela ibali elinyanzelisayo lempembelelo yentlalo ehambelanayo.
Ubaxhobisa njani abadali ukuze bamamele ngokukhawuleza kuYouTube Kuninzi okufundayo kwizimvo zakho zikaYouTube. Kodwa kukho ixabiso elibalulekileyo lokuqonda okwenzekayo ngaphambi kokuba umbukeli omnye ashiye uluvo. Iividiyo ngabaphembeleli, iingcali ze-niche kunye ne-YouTubers ekhula ngokukhawuleza kwishishini lakho ikubonisa iindlela, iifomathi kunye nokutshintsha kwenkcubeko kwi-niche yakho. Oku kukuphulaphula ngokukhawuleza. Ngokujonga oko kupapashwa ngabaphembeleli be-YouTube kunye nabadali, unokubona ukuba abaphulaphuli bakhathalele ngantoni, zeziphi iziteshi zeYouTube ezifumana i-traction, zeziphi ii-hashtag ezivelayo kwaye zeziphi iingcamango ezibumba amaphulo okuthengisa. Chonga izihloko ezidumileyo kunye nentsingiselo yeshishini "Ukumamela" ngokukhawuleza, jonga ukuba ngabaphi abadali abaphezulu kwi-niche yakho abayenzayo iveki emva kweveki. Abadali bahlala bethatha iindlela ezivelayo kwakudala ngaphambi kokuba iibrendi zenze. Ngokubeka esweni ezi akhawunti zinempembelelo, uya kuqala ukubona iipatheni ezinje:
Abaphulaphuli abatsha abanomdla onokuthi ubafake kwisicwangciso sakho somxholo Amagama angundoqo kunye nee-hashtag ezigqumayo ngaphakathi kudidi lwakho Iifomathi, njengoMfutshane, ukufumana i-algorithmic traction Izihloko okhuphisana nabo ekusenokwenzeka ukuba abakazithethi okwangoku
Le yenye yezona ndlela zilula, ezinamandla zokumamela iYouTube, kuba ikunika ukufunda kwicala lenkcubeko yodidi lwakho. Nakana kwaye uvavanye abaphembeleli abafanelekileyo Isicwangciso sokumamela esisebenzayo sixhomekeke ekuqondeni abantu abanempembelelo kwi-niche yakho. Abadali obalandelayo kufuneka babe ngamazwi athembekileyo anabaphulaphuli ababandakanyekayo, abalungelelanisiweyo. Jonga amazwi abumba incoko kwi-niche yakho. Ukuqonda intengiso ye-YouTube enempembelelo kukuvumela ukuba udlulele ngaphaya kokukhankanywa ngokulula ukuze ufumane abadali abanabaphulaphuli ababandakanyekayo abahambelana neenjongo zeshishini lakho. Xa uvavanya abadali, zibuze imibuzo malunga nesimbo somxholo wabo kunye nokulandelayo:
Ulungelelwaniso lwabaphulaphuli: Ngaba abaphembeleli kunye nabadali bathetha ngezihloko ezinomdla kubaphulaphuli ojolise kubo? Umgangatho wothethathethwano: Ngaba amagqabantshintshi acinga kwaye ayinyaniso, okanye ayafana ne-bot kwaye awayobuntu? Ukungaguquguquki komxholo: Bawenza rhoqo njani umxholo ngaphakathi kwishishini lakho? Isimbo soyilo: Ngaba ifomathi yabo iyahambelana nendlela ibhrendi yakho enxibelelana ngayo?
Ukunceda kwinkqubo yokuhlola, i-Sprout Social Influencer Marketing ibonelela ngezakhono ze-AI ezifana ne-Brand Fit Score kunye neengxelo zoKhuseleko lwe-Brand. Ezi zixhobo zikuvumela ukuba uqhube ukufikelela okusebenzayo ngokuhluza abadali abanobungozi kwaye ugxile kwabo bahambelana ngokwenyani nexabiso lebrand yakho nabaphembelela ngokwendalo iincoko eziyinxalenye yabathengi bakho.
Qonda abaphulaphuli bakho kunye nezinto abazikhethayo Abadali abaphezulu bahlala besebenza njengamaqela ekugxilwe kuwo kwisikali. Amagqabaza abo, iipatheni zothethathethwano kunye nokukhetha komxholo kunokutyhila into abaphulaphuli abathanda, abangayithandiyo okanye abayilindeleyo kwiimpawu. Ukufunda umxholo womdali kukunceda uqonde yonke imiba eyahlukeneyo yokhetho lwabaphulaphuli bakho:
Ithoni, isantya kunye nobunzulu abaphulaphuli bakhethayo Ziziphi iintlungu, iintsomi okanye ukungaqondi kakuhle kusafuna ukucaciswa Ziziphi izinto ezibangela iimvakalelo eziqhuba ukubandakanyeka Zeziphi iifomathi zentlantsi yencoko ngokuchasene nemibono yokwenziwa
Ukusebenzisa izakhono ezifana neeCategories ze-Smart ngaphakathi kwesixhobo sokuMamela iNtlalo yeSprout kunokuchonga ngakumbi abantu abaphezulu, iindawo kunye nezinto ezixoxwe ngaphakathi kwezi ncoko ukukunceda ukuba ukhokele ngokuzithemba. Olu lwazi lukunceda wenze umxholo ohambelana nabaphulaphuli kwaye uxelele isicwangciso sakho solawulo lwemidiya yoluntu ngokubanzi. Ukutyhila amaqhinga okhuphisana kunye nezithuba zentengiso Abadali bakwatyhila ukuba yintoni eyona nto iphambili kwabo bakhuphisana nabo. Ngokubeka esweni iividiyo zabadali, unokubona ukuba abantu okhuphisana nabo baxhasa iYouTubes okanye ulinge iindlela ezintsha zokubalisa amabali kumdali wabo.intsebenziswano. Lo maleko osebenzayo wokumamela uyakunceda ukuba uqonde imarike kunye neendlela zeshishini, ukuze uphawu lwakho luhlale kwincoko kwaye lusete isantya sokhuphiswano. Unokusebenzisa i-Trellis, i-Agent ye-AI yencoko ye-Spriut, ukufumana umfanekiso okhawulezayo weentshukumo zokhuphisana kunye nokuchonga amathuba esithuba esimhlophe. Guqula ingqiqo yakho yeYouTube ibe yintshukumo Iqhinga le-YouTube elihlakaniphile alikho malunga nokulandelela yonke into ekhankanyiweyo-imalunga nokubandakanya uluntu lwakho kunye nokudala umxholo ongcono. Ngokumamela indlela abaphulaphuli bakho abaziphatha ngayo kumxholo wakho kunye nokufunda abo bakhuphisana nabo kunye nabadali abanxulumene neshishini, unokufumana iindlela ezibonakalayo zokuphucula umxholo wakho, iimveliso kunye nesicwangciso sokuthengisa. Ukuba ukulungele ukulawula isitishi sakho sikaYouTube ngokufanelekileyo kwaye ufunde kubutyebi bokuqonda obukhoyo kwiYouTube, jonga ukuba iSprout Social inokuxhasa njani ukuhamba kwakho komsebenzi. Bhukisha idemo ngoku. Isithuba sokumamela kwintlalontle yeYouTube: Ukufumana njani ukuqonda okusebenzayo kwihlabathi lokuqala levidiyo yavela kuqala kwiSprout Social.
