Youtube itabarika yabashizeho, guhora wohereza, guhatana gukaze no guhinduka bigenda byoroha kubura urusaku. Ariko niba uteze amatwi witonze, akajagari karashira - kandi ibigaragara ni ibisobanuro birambuye, ibitekerezo bifatika bivuye mumuryango wawe. Aho niho imbaraga z'imbuga nkoranyambaga zumva kuri YouTube zitangirira. Ariko YouTube yo gutegera amatwi ikora muburyo butandukanye. Aho kwirukana ibirango byavuzwe, urimo kwibira cyane mubibazo, reaction hamwe nububabare bwicaye neza mubitekerezo byawe. Dore uko wakoresha ubushishozi bufite ireme kugirango utere ibikorwa kandi wumve icyo abakwumva bitaho nicyo bashaka ubutaha. Niki YouTube yunvikana nabantu kandi kuki itandukanye? Kwumva imbuga nkoranyambaga kuri YouTube ni imyitozo yo gusesengura abanywanyi bawe, abayiremye mumwanya wawe hamwe n'ibiganiro, reaction hamwe nuburyo bibera hafi ya videwo yawe. Ariko bitandukanye na gakondo yo gutegera amatwi kurubuga rushingiye kumyandikire, YouTube ikina namategeko atandukanye. Izi mbogamizi zigira ingaruka kuburyo ukusanya ubushishozi. Ubwa mbere, YouTube ni videwo-yambere ya ecosystem. Ibiganiro byinshi byingirakamaro bibaho mubitekerezo, ibisubizo, ibisobanuro hamwe nuwaremye-kurema. Noneho, hari imipaka ya tekiniki. Bitewe n’ibibujijwe na API hamwe n’amategeko agenga kwota, nta gikoresho cyo gutegera abantu gishobora gukurura amakuru y'ibitekerezo, amarangamutima cyangwa ibyavuzwe ku bakoresha miliyari 1.7 ku rugero nk'uko ushobora kubikora ku mbuga nkoranyambaga ziremereye. Ariko iyi mbogamizi nayo ninyungu yibikorwa. Ihatira abacuruzi kureka gukurikirana ingano nubunini bwubusa, ahubwo bakibanda kubikorwa bifatika: ibitekerezo byabaturage bitaziguye, ibitekerezo byibitekerezo, ibibazo bisubirwamo nibigenda biterwa nabashinzwe. Mugihe wiga gukoresha ibikoresho byogutegera amatwi byumwihariko kuri videwo, urashobora kwibanda kubitekerezo byabaturage bitaziguye hamwe niterambere ryakozwe nabashinzwe. Kuki ukeneye ingamba zo gutegera kuri YouTube Intego yibanze yo gutegera kuri Youtube itera iterambere mugutanga ubushishozi, bufatika kubareba. Ubu buryo bugushoboza kurenga ibipimo fatizo kugirango ubone "impamvu" inyuma yamakuru. Gusesengura ibitekerezo byawe bikwereka icyo abakwumva bakwitayeho nonaha. Urebye abanywanyi n'ibirimo kurema byerekana uburyo bwagutse n'ibiteganijwe muri niche yawe. Shyira hamwe, ibi bimenyetso byerekana ubukangurambaga burushijeho kuba bwiza hamwe nibirimo videwo nziza. Hano hari inyungu eshatu zingenzi zubucuruzi bwo gushyira ingamba zo gutegera kuri YouTube mubikorwa. Niba kandi ushaka uburyo bwo gutangira, ubuyobozi bwacu bwo gutega amatwi butanga inzira yuburyo bwo gutegura izo mbaraga. Fungura ijwi ryamakuru yumukiriya Igice cyawe cyibitekerezo nimwe mumasoko akungahaye yijwi ryubushishozi bwabakiriya aho ariho hose kumurongo. Bitandukanye n'ibisubizo bigufi kurubuga rushingiye kumyandikire, ibitekerezo bya YouTube akenshi birimo ibitekerezo birambuye, ibibazo bitekereje hamwe nibitekerezo byukuri kubyerekeye ibicuruzwa cyangwa serivisi. Ingamba zikomeye zo gutegera kuri YouTube ziragufasha kubona ubushishozi bwabaturage:
Ibicuruzwa nibirimo gushimwa: Ibimenyetso byibyumvikanisha abo ukurikirana Ibibazo bya serivisi zabakiriya: Ibipimo byibibazo bivuka kugirango byiyongere Ibibazo bisubirwamo: Ibishushanyo byerekana icyuho cyubwato, inkunga cyangwa ubutumwa Ubushobozi busaba: Ubushishozi buyobora ivugurura ryibicuruzwa no gutegura ibirimo
Iyo usomye ibitekerezo ukoresheje lens yo gutegera, uba ukusanya ibimenyetso kugirango ushireho ibintu byose uhereye kumavugurura yibicuruzwa kugeza kumurongo wibikorwa byamamaza. Kurugero, reba uburyo abakunzi ba Fenty Beauty bitabiriye iyi videwo "Nigute Wahitamo Urufatiro Rwiza Kuriwe". Batanze ibisobanuro byumwihariko kubyerekeye impungenge zuruhu, igicucu kirimo hamwe na maquillage naturel isanzwe, bavuga mu buryo butaziguye ko aribyo abumva Fenty bitaho nibyo bifuza kubona byinshi.
Shakisha ibitekerezo bishya bya videwo Niba hari igihe utazi neza icyo uzakora ubutaha, abakwumva bazakubwira. Ibisabwa nka "Urashobora gukora amashusho yerekeye X?" cyangwa "Nakunda inyigisho kuri Y" ni ibyifuzo byinshi-bigufasha kugufasha kuzuza ikirangaminsi y'ibirimo uzi ko bizakora. Dore ibyo ubona iyo wunvise ibi bibazo:
Inzira ihamye yinsanganyamatsiko zemewe Kugaragara kumiterere (Ikabutura, ifishi ndende, inyigisho, abasobanuzi) abareba Ubushishozi mubyerekezo bigenda bigaragara muri niche yawe
Aho gukeka ibishobora gukora, urimo kubaka ibintu ukurikije ibisabwa. Kurikirana ubuzima bwikirango n'imyumvire y'abaturage Nubwo udafite ubushobozi bwuzuye bwo kumva YouTube, urashobora gukurikirana ubuzima bwikirango kuri videwo yawe.Gukurikirana uko abareba bitabira - ibyiza, bibi cyangwa amarangamutima - bigufasha kuguma imbere yingaruka zicyubahiro no kumenya impinduka zimyumvire hakiri kare. Gusobanukirwa n'amarangamutima inyuma yimikoranire yabaturage bawe bigushoboza kumenya ihinduka ryimyumvire hakiri kare, bikora nkigenzura ryerekana uko abakwumva bakira ikirango cyawe. Suzuma imikorere ya videwo Isesengura ryabanywanyi nuburyo bukomeye bwo kumva YouTube. Mugukurikirana imitwe yabanywanyi banyu, imiterere, ibipimo byo gusezerana no kohereza cadence, urabona ingingo zunguka gute muruganda rwawe nizigwa neza. Dore uko ibipimo bishobora kugufasha kumva umwanya wawe ku isoko n'aho ushobora gutera imbere:
Umwanya wibirimo muburyo bwinganda zawe Sobanukirwa aho urusha abandi (cyangwa udakora neza) Menya umwanya wera amahirwe abanywanyi badakemura Hindura ingamba zo kwamamaza kuri YouTube hamwe namakuru yukuri Gereranya umugabane wawe wijwi kurwanya abanywanyi bataziguye
Nigute wubaka ingamba zifatika zo gusesengura YouTube Ingamba zikomeye zo gutegera kuri YouTube ntizisaba amakuru yuzuye kurubuga. Birasaba gusobanuka, imiterere n'inzira ifatika. Kuberako udashobora gukurikirana ibintu byose kuri YouTube kubera imipaka ya API, ugomba kwibanda kubimenyetso ushobora kwegeranya no kubihindura mubushishozi bukora. Dore uko twubaka ingamba zo gusesengura YouTube kugirango tumenye ahantu hagamijwe kunoza ingamba: Intambwe ya 1: Sobanura kandi ushyire imbere intego zawe YouTube irasakuza cyane kubikurikirana nta bushake. Intambwe yambere nuguhitamo ibyo ushyira imbere, byaba imikorere yibirimo cyangwa ubuzima bwikirango. Mugushiraho intego zihariye, biroroshye kumva ibipimo ukeneye gukurikirana kugirango usesengure imikorere yawe. Kandi gushakisha inzira zidasanzwe zo gukoresha gutegera amatwi birashobora kugufasha gutahura intego zijyanye nibikorwa byawe byihariye. Dore ingero nke zintego zijyanye nibipimo bya YouTube bijyanye:
Sobanukirwa cyane nabakwumva: Kurikirana ibibazo byagarutsweho, amajwi yumutima mubitekerezo, demografiya yabateze amatwi hamwe nububabare busanzwe Kunoza imikorere yibirimo: Kurikirana igipimo cyo gusezerana, kureba igihe, kugumya kwabumva no gutanga ibisobanuro kubyerekeye gusobanuka cyangwa agaciro Ibipimo birwanya abanywanyi: Gupima uburyo bwo gusezerana kurushanwa, imitwe, imiterere, kohereza kadence hamwe ninsanganyamatsiko za videwo Menya icyuho mubikorwa byanyu bikubiyemo: Kurikirana ibibazo bitashubijwe, ibyifuzo bisubirwamo, ingingo zigenda zigaragara muri niche yawe na format ya creator udakoresha ubu
Iyo utangiye nto ugashyiraho intego nkana, isesengura ryawe rirasobanutse kandi risubirwamo. Intambwe ya 2: Menya icyo ukurikirana (n'aho ugomba kureba) Uburyo bukomeye bwo gutegera kuri YouTube guhuza amakuru aturuka ahantu henshi. Ariko biroroshye ko ubunini bwurusobe bikurenga niba udafite imiterere. Urutonde rwibanze rutuma isubiramo ryawe rihoraho kandi rigufasha kubona imiterere ifatika. Hano hari bike mubyingenzi byingenzi kuri YouTube byo kwibandaho:
Ibitekerezo kuri videwo yawe bwite Ibitekerezo kuri videwo zabanywanyi muri niche yawe Ibitekerezo kubintu byabashinzwe gukora YouTube bijyanye (influencers, abarezi, abasubiramo) YouTube Shakisha na Autocomplete trends Kugaragaza imiterere ya videwo (Ikabutura, imiterere-ndende, amasomo ya Live) Umutwe, igikumwe hamwe nijambo ryibanze hejuru ya videwo ikora neza
Intambwe ya 3: Gukuramo no gutondekanya amakuru yawe y'ibitekerezo Umaze kumenya aho ureba, ikibazo gikurikira nukwumva byose. Ibitekerezo bikunze kugera mubwinshi hamwe n'amarangamutima avanze. Kugirango ubone ubushishozi muriyi mikoranire, ugomba kohereza intoki amakuru yibitekerezo bivuye kuri YouTube Data API cyangwa igikoresho cya gatatu cyohereza ibicuruzwa hanze. Ibikurikira, shyira ibitekerezo mubitekerezo kugirango ugaragaze imiterere ninyungu zabateze amatwi. Urwego rwohejuru, ibikoresho bikoreshwa na AI birashobora gutuma ijambo rikuramo. Ibi birerekana imiterere utari kubona mugusuzuma ibitekerezo kugiti cyawe. Hano hari ibyiciro byinshi byo gukoresha kugirango utegure ibitekerezo byawe:
Ibitekerezo byibicuruzwa (byiza nibibi) Ibisabwa nibitekerezo bishya bya videwo Ibibazo bikunze kubazwa (Ibibazo) Kunegura cyangwa ingingo zibabaza abakiriya Kugereranya abanywanyi
Intambwe ya 4: Fata ingamba kubushishozi bwawe Gutondekanya bifite agaciro gusa iyo biganisha ku byemezo. Ibi bivuze guhindura ubushishozi mubyiciro muburyo bwo guhindura amayeri.
Aderesi yububabare: Niba abayireba basubiramo ibibazo bimwe cyangwa gucika intege, vugurura ibikoresho byubufasha cyangwa ukore amashusho mashya ya videwo. Wandike ibitekerezo kubitekerezo: Menya ibitekerezo-bigamije kugura nka "Ndagura ibi nonaha" kugirango ukoreshe mubukangurambaga buzaza no gutunganya ibyaweibimenyetso byo guhindura. Tandukanya ikirango cyawe: Niba igereranya ryabanywanyi rigaragara, hindura imyanya cyangwa utange ibintu byerekana agaciro kihariye.
Kurugero, igitekerezo gikurikira kumuyoboro wa YouTube wa Audi cyerekana ko umuntu ashaka kugura, cyangwa byibura uburambe, imodoka igaragara mumashusho.
Intambwe ya 5: Raporo kubushishozi bufite akamaro kandi ubihindure mubikorwa Mugihe usangiye ibyabonetse nubuyobozi, wibande kubushishozi bufite ireme kandi bwuzuye:
Ingano y'ibitekerezo hamwe nuburyo bwo gusezerana Indorerezi zitaziguye zishyigikira insanganyamatsiko nkuru Ingero z'amarangamutima cyangwa ibimenyetso by'amarangamutima Ibyifuzo byingamba zijyanye n'intego z'ubucuruzi
Raporo nka Raporo Yerekana amashusho ya YouTube ya Sprout Social igushoboza kubara amakuru nko gusezerana, kwiyongera kwabateze amatwi hamwe ninzego zanyuma zo kuvuga inkuru ikomeye yingaruka zimibereho yumvikana.
Nigute ushobora gukoresha abarema kugirango bumve YouTube Hariho byinshi byo kwigira kubitekerezo bya YouTube. Ariko hari agaciro gakomeye mugusobanukirwa ibiba mbere yuko umuntu ureba asiga igitekerezo. Amashusho yakozwe nababigizemo uruhare, inzobere niche hamwe na YouTubers ikura vuba mu nganda zawe irakwereka inzira, imiterere nimihindagurikire yumuco muri niche yawe. Uku gutega amatwi. Iyo urebye ibyo abakora kuri YouTube hamwe nabashinzwe gukora batangaza, urashobora kubona icyo abumva bitayeho, imiyoboro ya YouTube igenda ikurura, niyihe hashtags igaragara nibitekerezo bitegura ubukangurambaga bwo kwamamaza. Menya ingingo zizwi hamwe ninganda zigenda Kugirango "wumve" witonze, reba ibyo abarema hejuru muri niche yawe bakora icyumweru nicyumweru. Abashinzwe kurema ibintu bigenda bigaragara mbere yuko ibicuruzwa bikora. Mugukurikirana izi konti zikomeye, uzatangira kubona imiterere nka:
Inyungu nshya z'abumva urashobora kwinjiza mubikorwa byawe Ijambo ryibanze na hashtags byuzuye mubyiciro byawe Imiterere, nka Ikabutura, kunguka algorithmic Ingingo abanywanyi bawe ntibashobora kuba batwikiriye
Ubu ni bumwe mu buryo bworoshye, bukomeye bwo kumva YouTube, kuko iguha gusoma ku cyerekezo cyumuco cyicyiciro cyawe. Menya kandi ugenzure ababigizemo uruhare Ingamba zo gutega amatwi zifatika zishingiye ku gusobanukirwa abantu bafite uruhare muri niche yawe. Abashizeho gukurikirana ugomba kuba amajwi yizewe hamwe nabasezeranye, bahujwe nabumva. Shakisha amajwi atangiza ibiganiro muri niche yawe. Gusobanukirwa kwamamaza ibicuruzwa bya YouTube bigufasha kurenga kubitekerezo byoroshye kugirango ubone abarema hamwe nabateze amatwi basezeranye bihuza n'intego zawe z'ubucuruzi. Mugihe usuzuma abaremye, ibaze ibibazo bijyanye nuburyo bukubiyemo nibikurikira:
Guhuza abumva: Ese ababigizemo uruhare hamwe nababashizeho bavuga ku ngingo zishimishije kubo ukurikirana? Ubwiza bwo gusezerana: Ibitekerezo biratekerezwa kandi ni ukuri, cyangwa birasa na bot kandi bidafite ubumuntu? Guhuza ibirimo: Ni kangahe bakora ibintu muruganda rwawe? Uburyo bwo guhanga: Imiterere yabyo irahuye nuburyo ikirango cyawe kivuga?
Kugirango dufashe mugikorwa cyo gusuzuma, Sprout Social Influencer Marketing itanga ubushobozi bukoreshwa na AI nka Brand Fit Score na Raporo Yumutekano. Ibi bikoresho bigushoboza kuyobora ibikorwa byogukora neza mugushungura abarema ibyago kandi ukibanda kubantu bahuza indangagaciro zawe kandi mubisanzwe bigira ingaruka mubiganiro abakiriya bawe barimo.
Sobanukirwa abakwumva n'ibyo bakunda Abashizeho isonga bakunze gukora nkamatsinda yibanze kurwego. Ibitekerezo byabo, uburyo bwo gusezerana no guhitamo ibirimo birashobora kwerekana ibyo abumva bakunda, ibyo badakunda cyangwa biteze kubirango. Kwiga ibyaremye bigufasha kumva ibintu byose bitandukanye byabakwumva:
Ijwi, umuvuduko hamwe nubujyakuzimu byumva Nibihe bibabaza, imigani cyangwa kutumvikana biracyakenewe gusobanurwa Niki amarangamutima atera gusezerana Ni ubuhe buryo butera ibiganiro n'ibitekerezo byoroshye
Gukoresha ubushobozi nkibyiciro byubwenge mubikoresho bya Sprout's Social Listening igikoresho birashobora kurushaho kumenya abantu bo hejuru, ahantu hamwe nibintu byaganiriweho muribi biganiro kugirango bigufashe kuyobora wizeye. Ubu bushishozi bugufasha gukora ibintu byinshi byahujwe nabaterankunga kandi ukamenyesha ingamba zagutse zo gucunga imbuga nkoranyambaga. Kuramo ingamba zabanywanyi nibyuho byamasoko Abashizeho nabo bagaragaza ibyo abanywanyi bawe bashyira imbere. Mugukurikirana amashusho yabashizeho, urashobora kubona niba abanywanyi bawe batera inkunga YouTubers yihariye cyangwa bagerageza nuburyo bushya bwo kuvuga inkuru mubaremye.ubufatanye. Uru rutonde rwibikorwa byo gutegera rufasha kugufasha kumva isoko ninganda, bityo ikirango cyawe kigume mubiganiro kandi gishobora gushyiraho umuvuduko wo guhatana. Urashobora no gukoresha Trellis, Ikiganiro cya AI cyo mu bwoko bwa AI, kugirango ubone ishusho yihuse yabanywanyi bimuka kandi umenye amahirwe yera-umwanya. Hindura ubushishozi bwa YouTube mubikorwa Ingamba zubwenge za YouTube ntabwo zijyanye no gukurikirana ibivugwa byose - ni uguhuza umuryango wawe no gukora ibintu byiza. Mugihe wunvise uko abakwumva bitwara hafi yibirimo kandi ukiga abanywanyi bawe hamwe nabashinzwe guhanga inganda, urashobora kubona inzira zifatika zo kunoza ibikubiyemo, ibicuruzwa hamwe ningamba zo kwamamaza. Niba witeguye gucunga umuyoboro wa YouTube neza kandi ukiga kubutunzi bwubushishozi buboneka kuri YouTube, shakisha uburyo Sprout Social ishobora gushyigikira akazi kawe. Andika demo nonaha. The post Youtube yumviriza imbuga nkoranyambaga: Nigute ushobora kubona ubushishozi bufatika mwisi ya mbere-yambere appeared first on Sprout Social.
