Zomwe Ana Agalu Awiri Anandiphunzitsa Zokhudza Kuthyola Phokoso
M'dziko lodzaza ndi malonda, kuswa phokoso kumamveka ngati ntchito yosatheka. Mtundu uliwonse ukufuula, malonda aliwonse akufuna chidwi. Ndidaphunzirapo phunziro lozama kwambiri lokhudza chipwirikiticho osati kwa katswiri wa zamalonda, koma kwa ana awiri oleredwa. Nkhani yawo idandiphunzitsa kuti kusintha kumodzi kophweka - kuchoka pakupanga kanyumba mpaka kupanga nthawi yeniyeni yamalingaliro - kungasinthe kuchulukana kwamapazi kukhala zokambirana zabwino komanso kulumikizana kosatha. Mfundo imeneyi ndi mtima wa chinkhoswe chenicheni.
Nyumbayo inali Yangwiro, Koma Chinachake Chinkasowa
Kampani yathu idachita nawo chiwonetsero chachikulu chazamalonda. Tinali nazo zonse: nyumba yowoneka bwino, yamakono, timabuku tonyezimira, ndi chiwonetsero chazinthu zokopa. Tinali okonzeka kutenga otsogolera ndikupanga malonda.
Magalimoto oyenda pansi anali ochuluka. Anthu ankadutsa, n’kutenga kabuku, ndipo nthawi zina ankaonera chionetserocho. Komabe, zokambiranazo zidakhala zopambana komanso zokhalitsa. Tinangoima kwinanso pamalo owonetsera. Tinali kupanga malo abwino kwambiri ochitirako malonda, koma osati ogwirizana. Phokoso la chochitikacho linali kutimiza, ndipo uthenga wathu sunatsatike. Tinafunikira njira yatsopano yodutsamo.
Phunziro Losayembekezeka pa Kulumikizana Mwamalingaliro Yankho linachokera kumapeto kwa sabata mosayembekezereka pamwambo wolera ana m’malo osungira nyama. Cholinga changa sichinali kutsatsa; kunali kupeza bwenzi laubweya. Zochitikazo zinali zodziwika bwino: mizere ya zolembera, odzipereka, ndi nyama zambiri zokongola zomwe zikudikirira. Cholembera chimodzi chinali ndi tiana tiwiri toopa, tokhatikana. Iwo sanali amphamvu kwambiri kapena odzionetsera. Koma munthu wina wongodzipereka anachita chinthu chodabwitsa kwambiri. M’malo mongonena zoona, iye anagwada n’kunena nkhani yawo. Iye analankhula za kupulumutsidwa kwawo, kugwirizana kwawo wina ndi mnzake, ndi chiyembekezo chawo chabata cha nyumba yabwino. Adapanga mphindi yakukhudzidwa. Nkhani imeneyo inawasintha kukhala “ana agalu m’khola” kukhala anthu okhala ndi mbiri komanso tsogolo.
Strategic Shift: Kuchokera ku Booth kupita ku Moment Moment Kuwona ana agalu amenewo akutengedwa chifukwa cha nkhani linali vumbulutso langa. Tinkafunika kugwiritsa ntchito izi pazamalonda. Tinkafunika kusiya kungowonetsa "zochita" zathu ndikuyamba kugawana "chifukwa" chathu. Chotsatira chotsatira, tinasiya kugulitsa zolimba. Tinayang'ana pakupanga danga kwa mphindi yamalingaliro. Kwa ife, izo zinkatanthauza:
Kufotokozera Nkhani Zoyambitsa: Tinagawana zovuta zenizeni ndi zokonda zomwe zidayambitsa kampani yathu. Kuthetsa Mavuto Enieni: Tidamvetsera kaye, kenako tikuwonetsa momwe mankhwala athu amachitira zowawa zenizeni. Kupanga Zochitika Zogawana: Tidakhala ndi zochitika zosavuta, zongokambirana zomwe zinali zosangalatsa komanso zogwirizana, osati zotsatsira.
Kusintha uku kwasintha chilichonse. Zokambirana zinakula kwambiri. Anthu ankatikumbukira. Sitinali chabe ogulitsa; tidakhala ndi nkhope ya munthu. Njira iyi yopangira maulalo omveka bwino ndi yamphamvu. Mofananamo, kumvetsetsa momwe malingaliro ndi zowonera zimasinthira ndikosangalatsa. Kuti muwone mwapadera, fufuzani nkhani yathu momwe The Scream idzawoneka m'zaka 300, yomwe imayang'ana momwe zithunzi zimasinthira pakapita nthawi.
Njira Zitatu Zopangira Nthawi Yanu Yopambana Simufunika ana agalu kuti agwiritse ntchito phunziroli. Mutha kudutsa phokoso lazamalonda popanga mwadala kulumikizana kwamalingaliro. Nazi njira zitatu zomwe zingagwiritsidwe ntchito:
1. Atsogolereni Mwachifundo, Osati Mafotokozedwe Musanalankhule za malonda anu, funani kumvetsetsa zovuta za tsiku ndi tsiku za omvera anu ndi zokhumba zawo. Ikani yankho lanu molingana ndi nkhani yawo, osati mndandanda wanu.
2. Pangani Nkhani, Osati Uthenga Wokha Anthu amakumbukira nkhani, osati mawu. Kodi ulendo wa mtundu wanu, kasitomala wanu, kapena vuto lomwe mumathetsa ndi chiyani? Lumikizani nkhaniyo pamalo aliwonse okhudza. Monga momwe chojambula chachikulu chimafotokozera nkhani yomwe imatenga zaka mazana ambiri, nkhani yabwino kwambiri imamanga kulumikizana kosatha. Ganizirani momwe miyala yowonetsera chikhalidwe imasungidwa; chida chathu chomwe chimaneneratu za tsogolo la The Scream ndi umboni wa mphamvu yosatha ya luso ndi nkhani.
3. Mapangidwe a Kuyanjana, Osati Kungowonetsa Pangani mipata yoti omvera anu atengepo mbali. Izi zitha kukhala kudzera mu ziwonetsero, zokambirana, kapena kungofunsa mafunso abwinoko, aumwini. Chibwenzi chimamanga kukumbukira.
Kutsiliza: Kulumikizana Kwanu Ndi Mpikisano Wanu Wampikisano Ana agalu awiri oleredwawo adandiphunzitsa kuti m'dziko laphokoso, kulumikizana kwenikweni ndizomwe zimawonjezera chizindikiro. Zimasintha anthu ongoyang'ana chabe kukhala otenga nawo mbali komanso makasitomala kukhala olimbikitsa. Siyani kufuula mokweza. Yambani kuyesetsakulumikiza mozama. Yang'anani kampeni yanu yotsatira kapena chochitika: kodi mukumanga nyumba, kapena mukupanga mphindi yofunika? Mwakonzeka kudutsa phokoso ndi njira zomwe zimamanga maubwenzi enieni? Onani momwe Seemless angakuthandizireni kupanga maulendo atanthauzo amakasitomala omwe amalimbikitsa kulumikizana kwanthawi zonse.
