Okuthathwayo Okubalulekile
Ukudliwa kwamagama angukhiye kwenzeka uma amakhasi amaningi eqondise igama elingukhiye elifanayo nenjongo, okuwenza aqhudelane futhi anciphise izinga lakho.
Ibone ngokushesha ngosesho lwesayithi ku-Google, ukubukwa kwamakhasi ku-Search Console, noma umbiko wokudliwa kwegama elingukhiye endaweni yakho ye-SEO oyikhethayo.
Ilungise ngokukhetha ikhasi eliyinhloko bese uhlanganisa okuqukethwe okweqayo kanye nokuqondisa kabusha kwama-URL angu-301 abuthaka ukuze kuhlanganiswe igunya.
Uma ukuhlanganisa kungeyona inketho, lungiselela kabusha ikhasi ngalinye eduze kwenhloso yegama elingukhiye elihlukile.
Vimbela ukudliwa kwegama elingukhiye ukuya phambili ngemephu yegama elingukhiye enikeza igama elingukhiye elilodwa eliyinhloko nenjongo nge-URL ngayinye.
Ukwenza kahle kwamagama angukhiye kuyingxenye eyinhloko yamasu amaningi okuthengisa edijithali. Yize iyinsika ye-SEO enhle, ingabuya uma igama elingukhiye lokudla abantu lingena ngokunyenya.
Ukuphinda amagama angukhiye emakhasini amaningi kushintsha lawo makhasi aphikisana namanye emiphumeleni yosesho. Ngoba i-Google ayazi ukuthi iyiphi okufanele ibeke phambili, bobabili balahlekelwa isisekelo.
Kucabange ngale ndlela: Uma ufuna "izicathulo ezihamba phambili ezihamba phambili" futhi ubone ama-athikili amabili asuka kusayithi efanayo anezihloko ezicishe zifane, ngeke wazi ukuthi uzochofoza ini.
Lokho igama elingukhiye lokudliwa kwabantu, futhi kwenzeka ngaphezu kwalokho ongase ukucabange. Lo mhlahlandlela uhlanganisa ukuthi iyini nokuthi ungayilungisa kanjani ngaphambi kokuthi idonsele phansi izinga lakho.
Liyini Igama elingukhiye Cannibalization?
Ukudliwa kwamagama angukhiye yilapho amakhasi amaningi kusayithi lakho ekhomba umbuzo ofanayo wosesho, okuholela ekutheni aqhudelane esikhundleni sokuqinisa umphumela owodwa onamandla.
Imiphumela inqwabelana ngokushesha:
Kunciphisa igunya lakho kuwo wonke ama-URL amaningi, ngakho-ke awekho kuwo agqama njengomphumela “ongcono kakhulu”.
I-Click-through rate (CTR) ingaba nethonya elikhulu uma i-Google inikeza ikhasi elingalungile ngenhloso ethile yokusesha.
I-Google ithola izimpawu ezixubile mayelana nokuthi yiliphi ikhasi okufanele lilethwe, okuvame ukuholela ezikhundleni ezingazinzile.
Ngenxa yokuthi amasignali asakazwa abe mncane, akukho lutho oluphakeme ngangokunokwenzeka.
Yiziphi Izibonelo Zegama elingukhiye lokudliwa kwabantu?
Nasi isibonelo somhlaba wangempela sokudliwa kwamagama angukhiye: usesho lwesayithi “lokumaketha nge-imeyili” ku-MoEngage.com.
Umthombo: https://moz.com/blog/keyword-cannibalization
Imiphumela ibonisa amabhulogi amaningi e-MoEngage.com asezingeni legama elingukhiye elifanayo. Leyo yinkinga yokudliwa kwezincwadi zokufunda, futhi idonsela phansi ukusebenza kwawo wonke amakhasi kulelo qoqo.
Uma ukusesha isayithi lakho futhi kuveza igama elingukhiye cannibalization, ungakhathazeki. Ibhulogi yami ibe nenkinga efanayo. Nasi isibonelo somlando:
Okuthunyelwe okubili bekuhlukanisa igunya futhi kudida ukuthi yiliphi ikhasi i-Google okufanele iklelise. Sikulungisile kusukela ngaleso sikhathi, okuyilokho kanye lo mhlahlandlela ozokukhombisa ukuthi wenze kanjani.
Ngiwathola Kanjani Amagama Angukhiye Angadliwa?
Uma ucabanga ukuthi isayithi lakho lihlushwa yi-cannibalization yegama elingukhiye, nansi indlela yokuthola ngokuqinisekile.
Yenza Isayithi Le-Google Elisheshayo: Sesha
Thayipha lokhu ku-Google: isayithi:yourdomain.com "igama elingukhiye eliqondiwe"
Lokhu kuletha wonke amakhasi esizindeni sakho ahlotshaniswa nalelo gama elingukhiye. Uma ubona amakhasi amaningi abukeka sengathi azama ukukala igama elifanayo (noma aphendula inhloso efanayo), kungenzeka ukuthi unenkinga yokudliwa kwabantu.
Buyekeza Imibuzo Yekhonsoli Yosesho lwe-Google
Vula i-Google Search Console, bese uchofoza okuthi “Sesha imiphumela” ngaphansi kokuthi “Ukusebenza.”
Khetha umbuzo ofuna ukuwuphenya (noma sebenzisa isihlungi ukuze uwuthayiphe).
Chofoza ekubukeni kwamakhasi.
Bheka ama-URL angaphezu kweyodwa othola okuvelayo nokuchofoza kombuzo ofanayo.
Uma amakhasi amabili (noma ngaphezulu) ethengisa okuvelayo kwegama elingukhiye elifanayo ngokuhamba kwesikhathi, i-Google empeleni ithi, "Anginasiqiniseko sokuthi yimuphi umdlalo ongcono kakhulu."
Sebenzisa Amathuluzi we-SEO ukuze uthole ama-URL agqagqene
Ungasebenzisa futhi amathuluzi okucwaninga ngamagama angukhiye ukuze wenze izinto zibe lula futhi uthole idatha ebanzi yokuhlela amagama angukhiye angcono. Amathuluzi afana ne-Ubersuggest, Semrush, ne-Ahrefs asekela ucwaningo lwamagama angukhiye futhi angakusiza ukuthi ubone ama-URL aqhudelana nemibuzo efanayo.
Qala nge-Ubersuggest uma ufuna ukuhlolwa okuqondile:
Faka i-URL yesizinda sakho ku-Ubersuggest.
Yiya esigabeni sokucwaningwa kwamabhuku.
Buyekeza izindaba ezihlatshwe umkhosi zamagama angukhiye ayimpinda namakhasi aqhudelana ngamagama okusesha afanayo.
I-Ahrefs ne-Semrush nazo zinokusebenza okuwusizo:
I-Ahrefs'Site Explorer: Xhuma isizinda sakho, bese ubheka ukuthi yimaphi amakhasi asezingeni legama elingukhiye elifanayo.
Umthombo: https://ahrefs.com/academy/how-to-use-ahrefs/site-explorer/intro
Umbiko we-Semrush's Keyword Cannibalization: Lesi sici sigqamisaamagama angukhiye lapho isayithi lakho linama-URL amaningi aqhudelanayo.
Umthombo: https://www.semrush.com/kb/1066-position-tracking-cannibalization-report
Womathathu amathuluzi abonisa amaphethini okubulala abantu kusayithi lakho lonke ngamaminithi, akukhombisa ukuthi iyiphi i-URL ewinayo. Ngaleyo ndlela, uyazi ukuthi kufanele ugxile kuphi.
Dala i-Inventory yokuqukethwe noma imephu yegama elingukhiye
Imephu yegama elingukhiye ikunikeza umthombo owodwa weqiniso wokuqukethwe kwakho. Misa eyodwa ngamakholomu amane:
Igama elingukhiye
Inhloso
Izilaleli
Umphumela
Nasi isibonelo:
Umthombo: https://machined.ai/blog/keyword-cannibalization-guide
Ukugcina yonke into isendaweni eyodwa kwenza ukudliwa kwabantu kube lula ukukubona ngaphambi kokuthi kube yinkinga.
Uma amakhasi amabili eqhudelana ngegama elingukhiye elifanayo, unezinketho ezimbili eziyisisekelo: Wahlanganise ekhasini elilodwa eliqinile, noma uqondise kabusha i-URL ebuthakathaka iye kweliyinhloko ukuze wonke amandla agelezele emthonjeni owodwa. Sizoba nokunye ngalokhu kamuva.
Imephu yamagama angukhiye yenza lezo zingcingo zibe sobala kunokuba zisebenze futhi isiza okuqukethwe okusha ukuthi kuhlelwe ngokumelene namakhasi akhona ngaphambi kokuba kuthuthuke izingxabano.
Izimbangela Ezivamile Zokudliwa Kwamagama Angukhiye
Ukudliwa kwamagama angukhiye kuvame ukwenzeka lapho okuqukethwe kukhula ngokushesha, kodwa isu aliqhubeki. Nazi ezinye izibangeli ezivamile:
Okuqukethwe okugqagqene kakhulu. Ukushicilela okuthunyelwe okuningi esihlokweni esifanayo kusuka kuma-engeli ahluke kancane kubangela ukuthi okuthunyelwe okusha ngakunye kuphume ekuhlobaneni kokugcina. "Amathiphu we-SEO" ngokumelene "nemikhuba ehamba phambili ye-SEO" isibonelo sakudala.
Phinda ukuqondisa kwegama elingukhiye. Lokhu kungaba ababhali ababili abakhetha ngokuzimela igama elingukhiye eliqondiwe elifanayo noma ukuvuselela okuthunyelwe okudala okugqagqene ngephutha nocezu olusha. Ucwaningo lwamagama angukhiye aqinile kanye nobunikazi obucacile ngenhloso kuvimbela lokhu.
Ukuxhumanisa kwangaphakathi okubi. Uma ungaxhumi ngokucacile ekhasini eliyinhloko usebenzisa umbhalo we-anchor ongashintshi, i-Google kufanele iqagele ukuthi iyiphi i-URL ebaluleke kakhulu. Lokho kungaholela ezilinganisweni ezingazinzile.
Amakhasi omkhiqizo noma esigaba aqhudelana nokuqukethwe kwebhulogi. Lapho ikhasi lesigaba kanye nokuthunyelwe kwebhulogi kokubili kuqondise igama elingukhiye lezentengiso elifanayo, i-Google ingase ilinganise elingalungile noma ijikeleze phakathi kwakho, ihlukumeze ukuguqulwa.
Ungalungisa kanjani i-Cannibalization yegama elingukhiye
Nazi ezinye izindlela ezinconywe uchwepheshe zokuvimbela ukudliwa kwamagama angukhiye kanye nokuthuthukisa uhlelo lwakho lokumaketha lwedijithali.
1. Dala Isu Legama elingukhiye Elihlosiwe
Indlela eqondile yokuvimbela ukudliwa kwabantu abantu wukuqinisekisa ukuthi awekho amakhasi amabili aqhudelana nombuzo ofanayo. Ikhasi ngalinye kufanele libe negama elingukhiye elilodwa eliyinhloko eliboshelwe kunhloso yokusesha ehlukile.
Kunokunqwabelanisa amakhasi “kumathiphu we-SEO,” khomba ngalinye embuzweni ohlukile. I-“SEO yabaqalayo” iqondise kumfundi ohlukile “kunamasu e-SEO athuthukisiwe,” isibonelo, noma izihloko zihlobene.
Ikhasi ngalinye lihlala kumkhiqizo ngenkathi liqondise amagama angukhiye ahlukahlukene amafushane nanomsila omude ahambisana nomkhakha wakho.
Amathuluzi ambalwa angakusiza ngalokhu. I-Google Trends kanye ne-Google Search Console izindawo zokuqala zamahhala zokubona isidingo nedatha yemibuzo. I-Ubersuggest, AnswerThePublic, kanye ne-Moz Keyword Explorer yizinketho ezinhle zokungena ujule emibonweni yamagama angukhiye kanye nezikhala zokuncintisana.
2. Landelela Izikhundla Zegama elingukhiye kanye Nokusebenza Kokungaziwa
Isu lamagama angukhiye lisebenza kuphela uma ubuka ukuthi lawo magama angukhiye asebenza kanjani ngokuhamba kwesikhathi.
Inhloso lapha ukubona izimpawu zokuqala zokudliwa kwamagama angukhiye ngaphambi kokuthi kudonsele abantu phansi.
Bheka lokhu okudidayo:
Ukushintshaniswa kwezinga: Igama elingukhiye elifanayo ligxuma phakathi kwama-URL amabili (amazinga ekhasi A, bese kuthi Ikhasi B, bese uyabuya futhi).
Izimpawu zokuhlukanisa: Okuvelayo nokuchofoza kombuzo owodwa kusatshalaliswa emakhasini amaningi ku-Google Search Console.
I-CTR engachazwanga iyehla: Usaklelisa, kodwa ikhasi eliboniswa yi-Google alifani nombuzo, ngakho bambalwa abantu abachofozayo.
Ukucwiliswa kungazelelwe ngemva kokushicilela noma ukubuyekeza: Okuthunyelwe okusha kuba bukhoma (noma endala kuyaqabuleka), kanye nezinga lelinye ikhasi kanye nesilayidi sethrafikhi.
Ukulandelela okungaguquguquki kukusiza ukuthi ubone ukuthi yimaphi amagama angukhiye asebenzayo futhi angase abanjwe ku-loop yokudliwa kwabantu.
Sebenzisa Ikhonsoli Yokusesha ukuze uthole umbuzo nokugqagqana kwekhasi. Ngokushintshashintsha kwezinga ngokuhamba kwesikhathi, i-Ubersuggest, i-Semrush, ne-Ahrefs zonke zilandelela ukunyakaza kwegama elingukhiye kahle.
3. Gxila Ezihlokweni kanye Nenhloso Yokusesha Okokuqala Namagama angukhiye Okwesibili
Uma ujaha amagama angukhiye ngaphandle kokuwabeka kunhloso ethile yokusesha, uzogcina unamakhasi amaningi aphendula umbuzo ofanayo ngezindlela ezihluke kancane. Yilapho i-Google iqala khona ukugxuma phakathi kwama-URL, futhi akekho kubo ophumelela ngokusobala.
Qalangokukhomba isihloko kanye nenjongo ngemuva kwaso: Ingabe othile uqhathanisa izinketho, ofuna indlela yokwenza, noma ulungele ukuthenga? Yakha ikhasi eliyinhloko eliqinile laleyo nhloso, futhi usebenzise okuqukethwe okusekelayo ukumboza izihlokwana esikhundleni sokuphinda impendulo ewumongo.
Ukwembula isihloko nemibono yenhloso, ungakwazi:
Yenza izinhlolovo ezisheshayo noma izinhlolovo
Buyekeza ukusekelwa kwamakhasimende okujwayelekile nemibuzo yokuthengisa
Bamba izinhlolovo zenkundla yezokuxhumana
I-Quora ne-Reddit iphinde ibonise imibuzo yezithameli zangempela, futhi imiphumela ye-Google ethi "People Also ask" ikubonisa lokho abaseshi abafuna ukuphendulwa.
Ukushintsha ukugxila kumagama angukhiye kuye ezihlokweni kuvame ukukhiqiza okuqukethwe okuhlanganisa isihloko ngokucophelela, okungase kusekele ukufinyeleleka okuqinile kokuphila ngokuhamba kwesikhathi.
4. Yenza Ukucwaninga Okujwayelekile Kokuqukethwe
Ukuhlolwa kokuqukethwe kwekota kukusiza ukuthi ubambe ukugqagqana kusenesikhathi, futhi kufanelekile ukukusebenzisa ngemva kwanoma yikuphi ukuphusha kokuqukethwe okukhulu noma ukubuyekezwa kwesayithi.
Buyekeza amaqoqo akho esihloko esiphezulu futhi umake noma imaphi amakhasi aqondise igama elingukhiye elifanayo noma aphendule umbuzo ofanayo. Uma okuthunyelwe okubili kuhlangabezana nemibandela efanayo, okunye kwakho cishe akusasebenzi.
Nasi isibonelo socwaningo:
Umthombo: https://neilpatel.com/blog/content-audit/
Ngesikhathi sokuhlolwa, buza:
Ingabe izihloko zakho zisabalulekile?
Ingabe ulwazi oluthumelayo luphelelwe yisikhathi?
Ingabe izibalo zilungile?
Ingabe ubeka phambili amagama angukhiye alungile?
Ingabe ubeka phambili izihloko namagama angukhiye ahambisana nezinjongo zakho zamanje zokumaketha?
Engeza isheke lokugcina: Ingabe sinekhasi elilodwa eliyinhloko elicacile lale nhloso?
Uma kungenjalo, uyazi ukuthi yini okufanele uyilungise. Hlanganisa noma gxilisa kabusha okuqukethwe kwakho ukuze i-Google (kanye nabafundi) babone impendulo eyodwa ehamba phambili.
5. Hlanganisa Amakhasi Aqhudelanayo
Uma ubona amakhasi amabili aqhudelana ngegama elingukhiye nenjongo efanayo, ukulungiswa kuvame ukuwahlanganisa abe ucezu olulodwa oluqinile.
Isibonelo, uma "unamathuluzi e-SEO angcono kakhulu" kanye "nesofthiwe ephezulu ye-SEO" ehamba ngemva kokusesha okufanayo, zihlanganise zibe umhlahlandlela owodwa obuyekeziwe, ohlale uluhlaza.
Gcina izigaba eziqine kakhulu kokuthunyelwe ngakunye, gcwalisa noma yiziphi izikhala, futhi uhlele isakhiwo ngezihloko ezicacile. Ithebula lokuqukethwe liyasiza uma ikhasi lide.
Bese usetha ukuqondisa kabusha kwe-301 kusuka ku-URL endala, ebuthaka kuya ku-URL eyinhloko entsha. Ngaleyo ndlela, igunya ligelezela ekhasini elilodwa, futhi i-Google inomnqobi ocacile okufanele akleliswe.
6. Lungiselela kabusha i-SEO Yezinga Lekhasi
Ngemuva kokuthi ukhethe ikhasi lakho elibalulekile, kwenze kube sobala kabuhlungu ku-Google (kanye nakubafundi) ukuthi lokhu kufana okungcono kakhulu kombuzo.
Qala ngokuphinda uvakashele okuyisisekelo okusekhasini:
Phinda ubhale umaka wesihloko ukuze ubonise igama elingukhiye eliyinhloko kanye nenjongo ethile ngemuva kombuzo.
Qinisa ama-H1 nama-H2 akho ukuze aqinise isihloko esisodwa esicacile. Uma izihloko zakho zikhukhuleka ziye ezihlokweni ezincikene, empeleni umema ukugqagqana namanye amakhasi.
Vuselela isingeniso nezigaba ezibalulekile ukuze uphendule umbuzo ngokushesha, bese usekela leyo mpendulo ngezihlokwana ezijulile.
Hlola ikhophi yomzimba ukuze uthole inhloso exubile. Uma ikhasi linolwazi, ngokwesibonelo, ungajikijeli olimini oluthi “thenga manje” phakathi nendawo.
Ukuxhumanisa kwangaphakathi kwenza okunye. Xhumanisa ekhasini elibalulekile elisuka kokuthunyelwe okuhlobene kusetshenziswa umbhalo wehange ochazayo futhi ubuyekeze amakhasi agqagqene amadala ukuze akhombe ku-URL ebalulekile, eqala ngezingeniso nezigaba zethrafikhi ephezulu.
Yile ndlela ohlanganisa ngayo amasiginali ngaphandle kokuhlanganisa yonke into.
7. Sebenzisa Amathegi eCanonical
Omaka beCanonical bayisignali ye-Google tiebreaker. Uma unamakhasi amabili (noma ngaphezulu) afana kakhulu, i-canonical URL itshela izinjini zokusesha ukuthi iyiphi inguqulo ofuna ithathwe njengeyinhloko.
Empeleni uthi, "Lawa makhasi ahlobene, kodwa leli yikhasi okufanele lithole ikhredithi yezinga."
Lokhu kuhle uma udinga izinguqulo eziningi ukuze zibe khona:
Amakhasi omkhiqizo anezinhlobonhlobo ezihlungiwe noma ezihlungiwe (okuqukethwe okuwumongo okufanayo okunamapharamitha ahlukene)
Izinguqulo zendawo noma zolimi ezifanayo kakhulu
Amakhasi okubikezela acishe abe yimpinda emikhankaso lapho ukuhlanganisa kungasebenzi
Engeza umaka we-canonical ekhasini eliyimpinda/elifanayo elikhomba ku-URL eyinhloko ekhethwayo. Lokho kusiza ukuhlanganisa amasiginali afana nezixhumanisi nokuhambisana, kunciphisa amathuba okuthi i-Google iklelise ikhasi elingalungile.
Umthombo: https://www.woorank.com/en/edu/seo-guides/canonical-tags
Inothi elilodwa elibalulekile: ama-canonicals ayisu, hhayi isiqinisekiso. Uma amakhasi engafani ngempela, i-Google ingase iyizibe ithegi. Emakhasini anokuqukethwe okusindayo okugqagqene okudingeka ukugcine bukhoma, ama-canonicals ngokuvamile ayinketho ethembekile.
Ikhuluma Ngokudla Kwegama elingukhiye
Ukuvimbela kungaphezuluephumelelayo kunokulungisa ukudliwa kwabantu ngemva kweqiniso. Ukugqagqana okuningi ngephutha kwenzeka lapho amaqembu eshicilela ngokushesha ngaphandle kwerekhodi okwabelwana ngalo lokuthi yiziphi izihloko namagama angukhiye asehlanganisiwe.
Qala ngemephu yegama elingukhiye elilula nekhalenda lokuqukethwe. Idokhumenti eyodwa eyabelwe lapho yonke i-URL iboshelwe egameni elingukhiye eliyinhloko futhi inhloso ecacile yikho konke okudingayo. Lokho kukodwa kuvimbela umthombo ovame kakhulu wokudliwa kwabantu: amakhasi amabili aphendula umbuzo ofanayo ngezindlela ezihluke kancane.
Ngaphambi kokuthi ushicilele noma yini entsha, sebenzisa ukusesha kwesayithi okusheshayo (isayithi:yourdomain.com “igama elingukhiye eliqondiwe”) ukuze uthole i-Google gut-check esheshayo.
Uma ikhasi selivele likhona lalelo gama elingukhiye noma inhloso, unezinketho: Vuselela noma nweba ucezu olukhona, noma bhala isiqephu sendatshana esisekelayo esiqondise esihlokweni esincane esihlukile esikhundleni sokuncintisana ngqo.
Bese ubheka ukusebenza ku-Google Search Console.
Umthombo: https://developers.google.com/search/docs/monitor-debug/google-analytics-search-console
Buka ama-URL amaningi asezingeni lombuzo ofanayo kukhonsoli yosesho, noma amazinga agxuma phakathi kwamakhasi ngokuhamba kwesikhathi.
Ukuxhumanisa kwangaphakathi nakho kuyingxenye ebalulekile yokuvimbela. Xhuma izindatshana ezihlobene nekhasi elibalulekile usebenzisa umbhalo wehange ochazayo ukuze i-Google iqonde ukuthi iyiphi i-URL engumthombo ogunyaziwe kuleso sihloko.
Landela lezi zinyathelo ngokungaguquki, futhi isihloko ngasinye kusayithi lakho sinekhasi elilodwa eliqinile ngemuva kwaso kunokuba ambalwa abuthaka ahlukanise umhlabathi ofanayo.
I-Keyword Cannibalization Imibuzo Evame Ukubuzwa
Kuyini igama elingukhiye lokudliwa kwabantu?
Ukudliwa kwamagama angukhiye kwenzeka uma amakhasi amaningi kusayithi lakho eqondise igama elingukhiye elifanayo (futhi ngokuvamile inhloso efanayo yokusesha). Esikhundleni sokukusiza ukale ngaphezulu, lawo makhasi ayaqhudelana. Lokho kungadambisa igunya futhi kudide i-Google, kuvimbele noma yiliphi ikhasi ekufinyeleleni amandla alo aphelele wezinga.
Uyini umehluko phakathi kokugxilwa kwamagama angukhiye kanye nokudliwa kwamagama angukhiye?
Ukugxilisa amagama angukhiye kugxilisa amagama angukhiye amaningi kakhulu ekhasini elilodwa ukuzama ukukhohlisa amazinga. I-cannibalization yamagama angukhiye isakaza igama elingukhiye elifanayo kumakhasi amaningi kakhulu. Zombili zilimaza i-SEO yakho, kodwa ngezindlela ezahlukene. Ukugxusha kwenza ikhasi elilodwa libukeke liwugaxekile ku-Google. I-Cannibalization yenza amakhasi amaningi aqhudelane, ngakho-ke awekho kuwo alinganisa ngendlela ebengenza ngayo.
Ngingakugwema kanjani ukudliwa kwamagama angukhiye?
Indlela engcono kakhulu yokuvimbela ukudliwa kwamagama angukhiye wukusebenza. Sebenzisa imephu yegama elingukhiye ukuze yonke i-URL ebalulekile ibe negama elingukhiye nenjongo eyodwa. Ngaphambi kokushicilela noma yini entsha, sebenzisa usesho lwesayithi (site:yourdomain.com “igama elingukhiye”) ukuze ubone ukuthi yini eseyivele ikhona. Bese usebenzisa izixhumanisi zangaphakathi ukukhomba okuthunyelwe okuhlobene ekhasini eliyinhloko laleso sihloko. Okokugcina, buka ikhonsoli yosesho ukuze uthole imibuzo evula ama-URL amaningi.
Ngikuxazulula kanjani ukudliwa kwamagama angukhiye?
Qala ngokukhomba ama-URL agqagqene ku-Google Search Console ngokuhlunga umbuzo futhi uhlole ithebhu yamakhasi. Khetha ikhasi eliqine kakhulu elizosebenza njengeliyinhloko elisuselwe kumazinga, izixhumanisi, nokuguqulwa. Ukusuka lapho, hlanganisa okuqukethwe okuncintisanayo kulelo khasi bese 301 uqondise kabusha i-URL ebuthakathaka, noma ulungise kabusha ikhasi lesibili ngegama elingukhiye elihlukile nenjongo. Buyekeza izixhumanisi zangaphakathi ukuze uqinise ikhasi eliyinhloko, futhi wengeze ithegi ye-canonical uma udinga ukugcina womabili ama-URL ebukhoma.
{ "@context": "https://schema.org", "@type": "I-FAQPage", "ibhizinisi eliyinhloko": [ { "@type": "Umbuzo", "name": "Kuyini ukudliwa kwamagama angukhiye?", "acceptedPhendula": { "@type": "Impendulo", "text": "Ukwenziwa kwamagama angukhiye kwenzeka uma amakhasi amaningi esayithi lakho eqondise igama elingukhiye elifanayo (futhi ngokuvamile inhloso efanayo yokusesha). Esikhundleni sokukusiza uklelise ngaphezulu, lawo makhasi ayaqhudelana. Lokho kunganciphisa igunya futhi kudide i-Google, kugcine noma yiliphi ikhasi lifinyelele amandla alo aphelele ekulengeni." } } , { "@type": "Umbuzo", "name": "Uyini umehluko phakathi kokugxilwa kwamagama angukhiye kanye nokudliwa kwamagama angukhiye?", "acceptedPhendula": { "@type": "Impendulo", "text": "Ukufaka amagama angukhiye kugxilisa amagama angukhiye amaningi kakhulu ekhasini elilodwa ukuzama ukuphatha amazinga. I-cannibalization yamagama angukhiye isakaza igama elingukhiye elifanayo emakhasini amaningi kakhulu. Kokubili kulimaza i-SEO yakho, kodwa ngezindlela ezihlukene. Ukugxumeka kwenza ikhasi elilodwa libukeke njengogaxekile ku-Google. Ukudliwa kwabantu kwenza amakhasi amaningi aqhudelane, ngakho awekho alinganisa ngokufanayo nawo.kungenzeka." } } , { "@type": "Umbuzo", "name": "Ngingakuvimbela kanjani ukudliwa kwamagama angukhiye?", "acceptedPhendula": { "@type": "Impendulo", "text": "Indlela engcono kakhulu yokuvimbela ukudliwa kwamagama angukhiye iwukuba uqalise. Sebenzisa imephu yegama elingukhiye ukuze yonke i-URL ebalulekile ibe negama elingukhiye nenjongo eyodwa. Ngaphambi kokushicilela noma yini entsha, sebenzisa usesho lwesayithi (site:yourdomain.com “igama elingukhiye”) ukuze ubone ukuthi yini eseyivele ikhona. Bese usebenzisa izixhumanisi zangaphakathi ukukhomba okuthunyelwe okuhlobene ekhasini eliyinhloko laleso sihloko. Okokugcina, buka ikhonsoli yosesho ukuze uthole imibuzo evula ama-URL amaningi." } } , { "@type": "Umbuzo", "name": "Ngikuxazulula kanjani ukudliwa kwamagama angukhiye?", "acceptedPhendula": { "@type": "Impendulo", "text": "Qala ngokukhomba ama-URL agqagqene ku-Google Search Console ngokuhlunga umbuzo futhi uhlole ithebhu yamakhasi. Khetha ikhasi eliqine kakhulu elizosebenza njengeliyinhloko elisuselwe kumazinga, izixhumanisi, nokuguqulwa. Ukusuka lapho, hlanganisa okuqukethwe okuncintisanayo kulelo khasi bese 301 uqondise kabusha i-URL ebuthakathaka, noma ulungise kabusha ikhasi lesibili ngegama elingukhiye elihlukile nenjongo. Buyekeza izixhumanisi zangaphakathi ukuze uqinise ikhasi eliyinhloko, futhi wengeze ithegi ye-canonical uma udinga ukugcina womabili ama-URL ebukhoma." } } ] }
Isiphetho Sokudliwa Kwegama elingukhiye
Ukukhomba igama elingukhiye elifanayo kuwo wonke amakhasi amaningi kusho ukuncintisana nawe, futhi lokho kuhlukana kuwenza buthaka wonke.
Ukulungisa kuqondile: Khetha ikhasi "eliwinile" ngesihloko ngasinye nenjongo, bese uhlanganisa noma uqondise kabusha yonke enye into. Gxila kokuthunyelwe ngakunye egameni elingukhiye elihlukile kanye nenjongo. Lapho izihloko zigqagqene khona, ikhasi elilodwa eliphelele cishe lizohlale lidlula iqoqo lamancane amancane.
Isakhiwo esenza lokhu kube lula ukukala amakhasi ezinsika asekelwa amaqoqo ezihloko. Lokhu kunikeza ikhasi ngalinye indima ecacile, ukugcina ukugqagqana kulawuleka futhi kunikeze i-Google izimpawu ezingaguquki njengoba isayithi lakho likhula.
Qala ngocwaningo lokuqukethwe kanye nemephu yegama elingukhiye. Ukusuka lapho, indlela eya phambili iqondile.
