Key Takeaways
Cannibalization keyword yana faruwa lokacin da shafuka da yawa suka yi niyya ga maƙasudi iri ɗaya da niyya, yana sa su gasa da karkatar da martabarku.
Sanya shi da sauri tare da binciken rukunin yanar gizo a cikin Google, kallon Shafuka a cikin Binciken Console, ko rahoton cin mutuncin maɓalli a cikin dandalin SEO na zaɓi.
Gyara shi ta hanyar zabar shafi na farko sannan haɗe abun ciki mai ruɓani da 301-juyawa URLs masu rauni don ƙarfafa iko.
Idan haɗawa ba zaɓi ba ne, sake inganta kowane shafi a kusa da wani keɓaɓɓen manufar kalmar maɓalli.
Hana cannibalization keyword ci gaba tare da taswirar keyword wanda ke ba da mahimmin kalma ɗaya na kowane URL.
Haɓaka kalmomin mahimmanci shine ainihin ɓangaren mafi yawan dabarun tallan dijital. Duk da yake ginshiƙi ne na SEO mai kyau, zai iya komawa baya idan kalmar cannibalization ta shiga cikin.
Maimaita kalmomin shiga cikin shafuka da yawa yana juya waɗannan shafukan gaba da juna a sakamakon bincike. Saboda Google bai san wanda zai ba da fifiko ba, duka biyun sun rasa ƙasa.
Ka yi la'akari da shi ta wannan hanya: Idan kana neman "mafi kyawun takalman gudu" kuma ka ga labarai guda biyu daga rukunin yanar gizon da ke kusa da lakabi iri ɗaya, ba za ka san abin da za ka danna ba.
Wannan shine kalmar cannibalization, kuma yana faruwa fiye da yadda zaku iya fahimta. Wannan jagorar ya ƙunshi abin da yake da kuma yadda za a gyara shi kafin ya ja ƙasa.
Menene Maganin Cannibalization?
Keyword cannibalization shine lokacin da shafuka da yawa akan rukunin yanar gizonku suka yi niyya akan tambayar nema iri ɗaya, yana jagorantar su zuwa gasa maimakon ƙarfafa sakamako ɗaya mai ƙarfi.
Sakamakon ya taru da sauri:
Yana lalata ikon ku a cikin URLs da yawa, don haka babu ɗayansu da ya fito a matsayin sakamakon "mafi kyau".
Ƙididdigar danna-ta (CTR) na iya ɗaukar bugawa lokacin da Google yayi hidimar shafin da ba daidai ba don manufar nema.
Google yana samun sigina masu gauraya game da wane shafi ya kamata ya yi matsayi, wanda sau da yawa yakan haifar da matsayi mara kyau.
Saboda sigina suna yada sirara, babu abin da ya kai girman girmansa.
Menene Misalai na Cannibalization Keyword?
Ga misali na ainihi na duniya na cannibalization keyword: wani rukunin yanar gizon neman “tallacen imel” akan MoEngage.com.
Source: https://moz.com/blog/keyword-cannibalization
Sakamakon yana nuna martabar shafukan MoEngage.com da yawa don kalmar maɓalli ɗaya. Wannan matsala ce ta littafin karatu, kuma tana jan aikin kowane shafi a cikin wannan gungu.
Idan binciken rukunin yanar gizon ku kuma ya nuna cin zarafi na keyword, kada ku damu. Shafukan nawa ya sami matsala iri ɗaya. Ga misalin tarihi:
Rubuce-rubuce guda biyu sun kasance masu raba iko da laka a wane shafi ne Google ya kamata ya sanya matsayi. Mun gyara shi tun lokacin, wanda shine ainihin abin da wannan jagorar zai nuna maka yadda ake yi.
Ta yaya zan Nemo Kalmomin Cannibalized?
Idan kuna tunanin rukunin yanar gizonku yana fama da cin zarafi na maɓalli, ga yadda ake gano tabbas.
Yi Shafin Google Mai Sauri: Bincike
Buga wannan a cikin Google: site: yourdomain.com "maɓallin manufa"
Wannan yana kawo kowane shafi akan yankin ku da ke da alaƙa da waccan kalmar. Idan kun ga shafuka da yawa waɗanda suke kama da suna ƙoƙarin yin matsayi na wa'adi ɗaya (ko amsa niyya ɗaya), wataƙila kuna samun matsalar cin naman mutane.
Yi Bitar Tambayoyin Na'urar Bincike na Google
Bude Google Search Console, sannan danna "Sakamakon Bincike" karkashin "Aiki."
Zaɓi tambayar da kuke son bincika (ko amfani da tacewa don buga ta a ciki).
Danna cikin duba Shafuka.
Nemo URL sama da ɗaya don samun ra'ayi da dannawa don tambaya iri ɗaya.
Idan shafuka biyu (ko sama da haka) suna da ra'ayi na kasuwanci don maɓalli iri ɗaya a kan lokaci, Google yana cewa, "Ban tabbatar da wanda ya fi dacewa ba."
Yi amfani da kayan aikin SEO don Haɓaka URLs masu mamayewa
Hakanan zaka iya amfani da kayan aikin bincike na maɓalli don sauƙaƙa abubuwa da samun cikakkun bayanai don ingantaccen tsarin mahimman kalmomi. Kayan aiki kamar Ubersuggest, Semrush, da Ahrefs suna goyan bayan binciken keyword kuma zasu iya taimaka muku gano URLs waɗanda ke takara don tambayoyin iri ɗaya.
Fara da Ubersuggest idan kuna son duba kai tsaye:
Shigar da adireshin yankin ku zuwa Ubersuggest.
Je zuwa sashin Binciken Yanar Gizo.
Yi bitar batutuwa masu alama don kwafin kalmomi da shafukan da ke gasa don sharuɗɗan nema iri ɗaya.
Ahrefs da Semrush kuma suna da ayyuka masu taimako:
Ahrefs’Site Explorer: Toshe yankinku, sannan duba waɗanne shafuka ne ke matsayi don kalmar maɓalli ɗaya.
Source: https://ahrefs.com/academy/how-to-use-ahrefs/site-explorer/intro
Rahoton Cannibalization na Semrush: Wannan fasalin yana haskakawakeywords inda rukunin yanar gizon ku ke da URLs masu gasa da yawa.
Source: https://www.semrush.com/kb/1066-position-tracking-cannibalization-report
Duk kayan aikin guda uku suna nuna tsarin cin mutumci a duk rukunin yanar gizonku a cikin mintuna, yana nuna muku wane URL ne ke cin nasara. Ta haka, kun san inda za ku mayar da hankali.
Ƙirƙiri Ƙirar Abun ciki ko Taswirar Kalma
Taswirar kalma mai mahimmanci yana ba ku tushen gaskiya guda ɗaya don abubuwan ku. Saita ɗaya tare da ginshiƙai huɗu:
Mabuɗin kalma
Niyya
Masu sauraro
Sakamako
Ga misali:
Source: https://machined.ai/blog/keyword-cannibalization-guide
Ajiye komai a wuri guda yana sa cin naman mutane ya fi sauƙi a gano kafin ya zama matsala.
Idan shafuka biyu suna gasa don kalmar maɓalli ɗaya, kuna da zaɓuɓɓukan asali guda biyu: Haɗa su zuwa shafi ɗaya mafi ƙarfi, ko tura URL mafi rauni zuwa na farko don haka duk hukuma ta gudana zuwa tushe guda. Za mu sami ƙarin bayani kan wannan a gaba.
Taswirar mahimmin kalma yana sa waɗancan kiran a bayyane maimakon amsawa kuma yana taimakawa sabbin abubuwan da aka tsara su akan shafukan da ake dasu kafin rigingimu.
Dalilan gama gari na Maɓalli na Cin Hanci
Cannibalization keyword yana faruwa lokacin da abun ciki ya girma cikin sauri, amma dabarun ba ya ci gaba. Ga wasu abubuwan da ke jawo hankali:
Abun ciki mai yawa da yawa. Buga posts da yawa akan maudu'i iri ɗaya daga kusurwoyi daban-daban yana haifar da kowane sabon matsayi don gungurawa dangane da mahimmancin na ƙarshe. "Nasihu SEO" da "SEO mafi kyawun ayyuka" misali ne na yau da kullun.
Kwafin kalma mai niyya. Wannan na iya zama marubuta guda biyu da kansu suna ɗaukar maƙasudin maƙasudi iri ɗaya ko sanyaya wani tsohon matsayi wanda ba da gangan ya mamaye wani sabon yanki ba. Binciken mahimmin kalmomin mahimmanci da bayyanannen mallaka ta niyya suna hana wannan.
Rashin haɗin ciki mara kyau. Idan ba a haɗa kai tsaye zuwa babban shafi ta amfani da madaidaiciyar rubutu na anga ba, Google dole ne ya yi la'akari da wane URL ne ya fi dacewa. Hakan na iya haifar da rashin kwanciyar hankali.
Shafukan samfur ko rukuni masu gasa tare da abun ciki na bulogi. Lokacin da shafi na rukuni da bulogi na bulogi duka suka yi niyya ga kalmar kasuwanci iri ɗaya, Google na iya sanya wanda bai dace ba ko kuma ya juya tsakanin su, yana cutar da jujjuyawar.
Yadda ake Gyara Keyword Cannibalization
Anan akwai wasu hanyoyin da ƙwararru suka ba da shawarar don hana cin mutuncin kalmomi da inganta shirin tallan dijital ku.
1. Ƙirƙirar Dabarun Mahimman kalmomi
Hanya mafi kai tsaye don hana cin naman mutane ita ce tabbatar da cewa babu shafuka biyu da ke takara don tambaya ɗaya. Kowane shafi ya kamata ya kasance yana da kalmar farko ta farko wacce ke daura da takamaiman niyya nema.
Maimakon tara shafuka a kusa da "nasihu na SEO," nuna kowane ɗaya a takamaiman tambaya. "SEO don masu farawa" yana nufin mai karatu daban-daban fiye da "dabarun SEO masu ci gaba," alal misali, kodayake batutuwan suna da alaƙa.
Kowane shafi yana tsayawa akan alama yayin da aka yi niyya daban-daban gajerun kalmomi masu tsayi da dogon wutsiya masu dacewa da masana'antar ku.
Wasu kayan aikin zasu iya taimaka muku da wannan. Google Trends da Google Search Console sune wuraren farawa kyauta don gano buƙatu da bayanan tambaya. Ubersuggest, AnswerThePublic, da Moz Keyword Explorer manyan zažužžukan ne don zurfafa cikin ra'ayoyin kalmomin da gasa gasa.
2. Bibiyar Matsayin Mahimman kalmomi da Ayyuka don Ƙarfafawa
Dabarar mahimmin kalma tana aiki kawai idan kuna kallon yadda waɗannan kalmomin ke aiki akan lokaci.
Manufar anan ita ce tabo alamun farko na cin mutumci kafin ya ja zirga-zirga.
Duba ga waɗannan abubuwan rashin ƙarfi:
Canja matsayi: Maɓallin maɓalli ɗaya yana bounces tsakanin URL biyu (Shafi na A, sa'an nan Page B, sannan kuma baya).
Rarraba sigina: Abubuwan ra'ayi da dannawa don tambaya ɗaya suna yaduwa a cikin shafuka da yawa a cikin Google Search Console.
CTR da ba a bayyana ba: Har yanzu kuna kan matsayi, amma shafin Google ba shine mafi kyawun wasa don tambayar ba, don haka mutane kaɗan ne ke dannawa.
Ba zato ba tsammani bayan bugu ko sabuntawa: Sabon sakon yana gudana (ko tsohon ya sami wartsake), da martabar wani shafi da zamewar zirga-zirga.
Daidaitaccen bin diddigin yana taimaka muku ganin waɗanne kalmomi ne ke aiki kuma waɗanda ƙila za a iya kama su a cikin madauki na cannibalization.
Yi amfani da Console na Bincike don tambaya da ruɓanin shafi. Don rashin daidaituwar matsayi akan lokaci, Ubersuggest, Semrush, da Ahrefs duk suna bin motsin kalmomin da kyau.
3. Mai da hankali kan Maudu'ai da Neman Neman Farko da Mahimman kalmomi Na Biyu
Idan ka bibiyi kalmomi masu mahimmanci ba tare da taswira su zuwa takamaiman niyya ba, za ka ƙare da shafuka da yawa suna amsa tambaya ɗaya ta hanyoyi daban-daban. Wannan shine lokacin da Google ya fara bouncing tsakanin URLs, kuma babu ɗayansu da ya zama bayyanannen nasara.
Farata hanyar gano batun da manufar da ke bayansa: Shin wani yana kwatanta zaɓuɓɓuka, neman yadda za a yi, ko a shirye ya saya? Gina babban shafi ɗaya mai ƙarfi don wannan niyya, kuma yi amfani da abun ciki mai goyan baya don rufe ƙananan batutuwa maimakon kwafin ainihin amsar.
Don gano batun da ra'ayoyin niyya, zaku iya:
Gudanar da bincike mai sauri ko jefa ƙuri'a
Yi bitar tallafin abokin ciniki na gama gari da tambayoyin tallace-tallace
Mai masaukin baki zaɓen kafofin sada zumunta
Quora da Reddit kuma suna nuna ainihin tambayoyin masu sauraro, kuma sakamakon Google na "Mutane Suma Suke Tambaya" suna nuna muku abin da masu bincike ke son amsawa.
Canja mayar da hankali daga mahimman kalmomi zuwa batutuwa yana ƙoƙarin samar da abun ciki wanda ya rufe batun sosai, wanda zai iya tallafawa isar da kwayoyin halitta mai ƙarfi akan lokaci.
4. Yin Audit Content akai-akai
Binciken abun ciki na kwata-kwata yana taimaka muku samun zoba da wuri, kuma yana da kyau a gudanar da ɗaya bayan duk wani babban abin turawa ko sabunta rukunin yanar gizo.
Bincika manyan gungu na jigo kuma ka tuta kowane shafi da ke da manufa iri ɗaya ko amsa tambaya ɗaya. Idan mukamai guda biyu sun hadu da ma'auni iri ɗaya, ɗaya daga cikinsu yana yiwuwa ba ya aiki.
Ga misalin tantancewa:
Source: https://neilpatel.com/blog/content-audit/
Yayin binciken, tambaya:
Shin batutuwan ku har yanzu suna da amfani?
Bayanin da kuke aikawa ya tsufa?
Shin kididdigar daidai ne?
Shin kuna ba da fifikon kalmomin da suka dace?
Shin kuna ba da fifiko kan batutuwa da mahimman kalmomi waɗanda suka dace da manufofin tallanku na yanzu?
Ƙara cak ɗaya na ƙarshe: Shin muna da bayyanannen shafi ɗaya na farko don wannan niyya?
Idan ba haka ba, kun san abin da za ku gyara. Haɗa ko sake mayar da hankali kan abun cikin ku don Google (da masu karatu) su ga mafi kyawun amsa guda ɗaya.
5. Haɗa Shafukan Gasa
Lokacin da kuka hango shafuka biyu suna fafatawa don maɓalli ɗaya da niyya ɗaya, gyaran yawanci shine haɗa su zuwa yanki ɗaya mai ƙarfi.
Alal misali, idan kuna da "mafi kyawun kayan aikin SEO" da "manyan software na SEO" da ke tafiya bayan bincike iri ɗaya, haɗa su cikin sabuntawa ɗaya, jagorar kore.
Kiyaye sassan mafi ƙarfi daga kowane matsayi, cika kowane giɓi, kuma tsara tsarin tare da bayyanan kai. Tebur na abun ciki yana taimakawa idan shafin ya yi tsayi.
Sannan saita sake turawa 301 daga tsohuwar URL mai rauni zuwa sabon URL na farko. Ta wannan hanyar, iko yana gudana zuwa shafi ɗaya, kuma Google yana da bayyanannen nasara don matsayi.
6. Sake inganta Page-Level SEO
Bayan kun zaɓi shafin fifikonku, sanya shi a bayyane ga Google (da masu karatu) cewa wannan shine mafi kyawun wasa don tambayar.
Fara da sake duba mahimman abubuwan da ke kan shafi:
Sake rubuta alamar take don nuna ainihin mahimmin kalmar da ke bayan tambayar.
Ƙarfafa H1 da H2s ɗinku don su ƙarfafa batu ɗaya bayyananne. Idan rubutun kan ku sun shiga cikin batutuwan da ke kusa, kuna gayyata tare da wasu shafuka.
Sake sabunta gabatarwa da sassan maɓalli don amsa tambayar da sauri, sannan goyi bayan wannan amsar tare da batutuwa masu zurfi.
Bincika kwafin jikin don haɗakar niyya. Idan shafin na bayani ne, alal misali, kar a shiga cikin dazuzzuka zuwa cikin "sayi yanzu" rabin gaba.
Haɗin ciki yana yin sauran. Haɗin kai zuwa shafin fifiko daga abubuwan da ke da alaƙa ta amfani da rubutun anga mai siffantawa da sabunta tsoffin shafuka masu ruɓani don haka suna nuni ga URL ɗin fifiko, farawa tare da gabatarwa da manyan sassan zirga-zirga.
Wannan shine yadda kuke haɓaka sigina ba tare da haɗa komai ba.
7. Yi amfani da Canonical Tags
Alamun Canonical siginar tsinkewa ta Google. Lokacin da kake da shafuka guda biyu (ko fiye) masu kama da juna, URL na canonical yana gaya wa injunan bincike wane nau'in da kake son bi da shi azaman na farko.
Ainihin kuna cewa, "Wadannan shafuka suna da alaƙa, amma wannan shine shafin da yakamata ya sami darajar daraja."
Wannan ya dace lokacin da kuke buƙatar nau'ikan iri da yawa don wanzuwa:
Shafukan samfur tare da bambance-bambance masu tacewa ko daidaitacce (abun ciki guda ɗaya tare da sigogi daban-daban)
Wuri ko nau'ikan yare waɗanda galibi iri ɗaya ne
Shafukan saukowa na kusa-kwafi don yaƙin neman zaɓe inda ƙarfafawar ba ta da amfani
Ƙara alamar canonical akan kwafi/ makamancin shafin da ke nuna babban URL ɗin da aka fi so. Wannan yana taimakawa haɓaka sigina kamar hanyoyin haɗin gwiwa da dacewa, rage ƙima na Google ranking shafin da ba daidai ba.
Source: https://www.woorank.com/en/edu/seo-guides/canonical-tags
Wani muhimmin bayanin kula: canonicals alama ce, ba garanti ba. Idan shafukan ba su da kamanni da gaske, Google na iya yin watsi da alamar. Don shafukan da ke da babban abun ciki mai nauyi waɗanda kuke buƙatar ci gaba da rayuwa, canonicals gabaɗaya zaɓi ne abin dogaro.
Magance Mahimmin Kalma Mai Cin Hanci da Hanci
Rigakafin ya fi yawainganci fiye da gyara cannibalization bayan gaskiya. Mafi yawan haɗuwa da haɗari yana faruwa lokacin da ƙungiyoyi ke bugawa cikin sauri ba tare da raba rakodin waɗanda aka riga aka rufe batutuwa da kalmomin shiga ba.
Fara da taswirar kalma mai sauƙi da kalanda abun ciki. Doc ɗaya da aka raba inda kowane URL ke daura da kalmar farko kuma bayyanannen niyya shine duk abin da kuke buƙata. Wannan kadai ya hana tushen cin naman da aka fi sani da shi: shafuka biyu suna amsa tambaya guda ta hanyoyi daban-daban.
Kafin ka buga wani sabon abu, gudanar da binciken yanar gizo mai sauri (site: yourdomain.com “maɓallin maƙasudin manufa”) don saurin bincike na Google.
Idan shafi ya riga ya wanzu don kalmar maɓalli ko niyya, kuna da zaɓuɓɓuka: Sake sabunta ko faɗaɗa abin da ke akwai, ko rubuta labarin mai goyan baya wanda ke nufi da wani batu na daban maimakon gasa gaba-gaba.
Sa'an nan kuma kula da aiki a cikin Google Search Console.
Source: https://developers.google.com/search/docs/monitor-debug/google-analytics-search-console
Kalli martabar URLs da yawa don tambaya iri ɗaya a cikin Binciken Console, ko martaba da ke billa tsakanin shafuka akan lokaci.
Haɗin cikin ciki shima muhimmin sashi ne na rigakafi. Haɗa labaran da ke da alaƙa zuwa shafin fifiko ta amfani da rubutun anga mai siffantawa don haka Google ya fahimci wane URL ne tushen tushe akan wannan batu.
Bi waɗannan matakan akai-akai, kuma kowane batu a kan rukunin yanar gizonku yana da shafi ɗaya mai ƙarfi a bayansa maimakon masu rauni da yawa suna rarraba ƙasa ɗaya.
Mahimman kalmomi Cannibalization Tambayoyin da ake yawan yi
Menene keyword cannibalization?
Cannibalization keyword yana faruwa lokacin da shafuka da yawa a kan rukunin yanar gizonku suka yi niyya ga kalmar maɓalli iri ɗaya (kuma yawanci niyya ɗaya ce). Maimakon a taimaka maka da yawa, waɗannan shafuka suna gasa. Wannan na iya lalata hukuma kuma ya rikitar da Google, tare da kiyaye kowane shafi daga samun cikakkiyar damar martabarsa.
Menene bambanci tsakanin cushe kalmomi da keyword cannibalization?
Cushe kalmomi yana cusa kalmomi da yawa cikin shafi ɗaya don ƙoƙarin sarrafa martaba. Cannibalization keyword yana yada kalma iri ɗaya a cikin shafuka masu yawa. Dukansu sun cutar da SEO ɗin ku, amma ta hanyoyi daban-daban. Kaya yana sa shafi ɗaya ya yi kama da Google na banza. Cannibalization yana sa shafuka da yawa suyi gogayya da juna, don haka babu ɗayansu da ya kai matsayin da zai iya.
Ta yaya zan iya hana cannibalization keyword?
Hanya mafi kyau don hana cin zarafi na maɓalli shine kasancewa mai himma. Yi amfani da taswirar maɓalli don haka kowane URL mai mahimmanci yana da kalmar farko da niyya ɗaya. Kafin buga wani sabon abu, gudanar da binciken rukunin yanar gizo (site:yourdomain.com “keyword”) don ganin abin da ya wanzu. Sannan yi amfani da hanyoyin haɗin ciki don nuna alaƙa masu alaƙa zuwa babban shafi na wannan batu. A ƙarshe, kalli Binciken Console don tambayoyin da ke haifar da URLs da yawa.
Ta yaya zan warware keyword cannibalization?
Fara da gano madaidaitan URLs a cikin Google Search Console ta hanyar tace tambaya da duba shafin Shafuka. Zaɓi shafi mafi ƙarfi don yin aiki a matsayin na farko dangane da matsayi, hanyoyin haɗin gwiwa, da jujjuyawa. Daga can, ko dai haɗa abun ciki mai gasa cikin wannan shafin da 301 tura URL mafi rauni, ko sake inganta shafin na biyu a kusa da wata maɓalli da niyya daban. Sabunta hanyoyin haɗin ciki don ƙarfafa shafin farko, kuma ƙara alamar canonical idan kuna buƙatar kiyaye URLs biyu suna rayuwa.
{ "@context": "https://schema.org", "@type": "FAQPage", "MainEntity": [ { "@type": "Tambaya", "name": "Menene kalmar cannibalization?", "Amsa karbuwa": { "@type": "Amsa", "text": "Kalmar kalmar cannibalization tana faruwa ne lokacin da shafuka da yawa a rukunin yanar gizonku suka yi niyya akan mahimmin kalma ɗaya (kuma yawanci manufar nema iri ɗaya ne). Maimakon a taimaka muku da ƙarin matsayi, waɗannan shafukan suna gasa. Wannan na iya lalata iko da rikitar da Google, yana kiyaye kowane shafi daga samun cikakkiyar damarsa." } } , { "@type": "Tambaya", "name": "Mene ne bambanci tsakanin cushe kalmomi da kalmar cannibalization?", "Amsa karbuwa": { "@type": "Amsa", "Rubutu": "Cin kalmomi na keyword yana tara kalmomi da yawa a cikin shafi ɗaya don ƙoƙarin yin amfani da matsayi. Keyword cannibalization yana yada kalma iri ɗaya a cikin shafuka masu yawa. Dukansu sun cutar da SEO ɗin ku, amma ta hanyoyi daban-daban. Kayan aiki yana sa shafi ɗaya ya zama abin banza ga Google. Cannibalization yana sa shafuka masu yawa suyi gasa da juna, don haka babu ɗayansu kamar yadda ya dace.iya." } } , { "@type": "Tambaya", "name": "Ta yaya zan iya hana cin mutumci mai mahimmanci?", "Amsa karbuwa": { "@type": "Amsa", "text": "Hanya mafi kyau don hana cin zarafi na maɓalli shine kasancewa mai ƙwazo. Yi amfani da taswirar maɓalli don haka kowane URL mai mahimmanci yana da kalmar farko da niyya ɗaya. Kafin buga wani sabon abu, gudanar da binciken rukunin yanar gizo (site:yourdomain.com “keyword”) don ganin abin da ya wanzu. Sannan yi amfani da hanyoyin haɗin ciki don nuna alaƙa masu alaƙa zuwa babban shafi na wannan batu. A ƙarshe, kalli Binciken Console don tambayoyin da ke haifar da URLs da yawa." } } , { "@type": "Tambaya", "name": "Ta yaya zan warware keyword cannibalization?", "Amsa karbuwa": { "@type": "Amsa", "rubutu": "Fara da gano madaidaitan URLs a cikin Google Search Console ta hanyar tace tambaya da duba shafin Shafuka. Zaɓi shafi mafi ƙarfi don yin aiki a matsayin na farko dangane da matsayi, hanyoyin haɗin gwiwa, da jujjuyawa. Daga can, ko dai haɗa abun ciki mai gasa cikin wannan shafin da 301 tura URL mafi rauni, ko sake inganta shafin na biyu a kusa da wata maɓalli da niyya daban. Sabunta hanyoyin haɗin ciki don ƙarfafa shafin farko, kuma ƙara alamar canonical idan kuna buƙatar kiyaye URLs biyu suna rayuwa." } } ] }
Mahimman kalmomi Ƙarshe Cannibalization
Nuna kalmar maɓalli ɗaya a cikin shafuka da yawa yana nufin yin gasa tare da kanku, kuma wannan rarrabuwar yana raunana su duka.
Gyaran yana da sauƙi: Zaɓi shafi na "mai nasara" don kowane batu da niyya, sannan ƙarfafa ko sake kunna komai. Mayar da hankali kowane post akan wani keɓaɓɓen kalma da niyya. Inda batutuwa suka yi karo da juna, cikakken shafi guda ɗaya kusan koyaushe zai fi guntu na sirara.
Tsarin da ya sa wannan mafi sauƙi ga ma'auni shine shafukan ginshiƙan da ke da goyan bayan gungu na jigo. Wannan yana ba kowane shafi bayyanannen rawar da yake takawa, kiyaye haɗin gwiwa tare da samar da Google tare da daidaitattun sigina yayin da rukunin yanar gizon ku ke girma.
Fara tare da duba abun ciki da taswirar kalma. Daga nan, hanyar gaba ita ce madaidaiciya.
